Creative World

Week of April 19, 2010

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Merchandising Marketing Manager Sought

Steep & Brew Gondola Merchandiser

Steep & Brew required a customized modular coffee merchandiser. This display can be knocked down and carried in the back of a salesperson’s vehicle and easily set up. The light-weight concept is attractive and economical with convenient features like a tamper-proof bar across the bulk bins. The Care Fair - Steep & Brew Gondola Merchandiser was created by Hoffman Manufacturing Corp., 5002 Blazing Star Dr., Madison, WI 53718. (Web site) www.hoffmanmc.com

Britney Spears Re-Signed To Promote Candie's Brand

Iconix Brand Group has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010, including in-store point-of-purchase materials.

Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next." Details on the spring 2010 Candie's only at Kohl's marketing campaign will be released shortly.

CE22 Ink Cartridge Refill Kiosk Introduced

Phoenix Ink Specialists has introduced the CE22 Ink Cartridge refill kiosk, a complete turnkey ink refilling solution available for retailers. The operator can select the model of cartridge on the touch screen, follow the on-screen step-by-step instructions and the semi-automated system will fill the cartridge for them using its unique computer controlled multi vacuum chambers and precise digitally controlled ink delivery system. When the cartridge is filled, the Ink Station will print out a bar coded adhesive ticket to be placed on the stores packaging. The CE22 Ink Refill Kiosk can also be connected to a main server via a standard Internet connection.

This allows the retailer to report on individual machine sales and stock levels within a store chain or franchise group environment. The Ink Station will be automatically updated with new cartridges as they are released onto the market. The CE22 Ink Refill Kiosk is made from the latest light weight materials and has a unique modular design. Counter top and free standing kiosk models are available with or without built-in test printers. One of the most impressive features of the CE22 Ink Refill Kiosk is the minimal amount of training an operator needs. The simple to follow on-screen graphics and vocal instructions coupled with its computer controlled system make operation painless. Any operator-with only a few minutes training-can refill cartridges with professional results.

Walkers Features St. Andrews Golfing Carton Display

Walkers Shortbread has successfully combined two Scottish favorites -- Walkers Shortbread cookies and golf - with its new St. Andrews Golfing Carton display. Each of the 8.8 oz colorful cartons contains Walkers Fingers, Rounds and Triangles, while the carton itself features an iconic painting of The Old Course at St. Andrews, which is revered by golfers internationally.

Considering that golf is one of the five most popular sports in the U.S. and players spend over $76-billion on the game, retailers will want to stock up for Father's Day promotions in June and again when St. Andrews will be in the news as the site of the famous British Open (July 15-18). Sixty of the cartons are packed into this new St. Andrews Shipper Display. The tartan- covered display is an attention-getter with its colorful and distinctive graphics.

Meijer Debuts New Store Format In Chicago Market

Meijer's has opened the company's first smaller format, grocery-focused store in the Chicago suburb of Niles, IL, which is about half the size of most Meijer supercenters at 102,000 square feet. The store is grocery and pharmacy focused, while still providing some general merchandise offerings.

The population of Niles, Illinois comprises a diverse mix of cultures including Asian, Hispanic and Eastern European and the new Niles Meijer will feature many grocery items geared toward the diverse community that surrounds it. Meijer is also announcing plans to expand this new concept in the Chicago area by building a second grocery-focused store in Orland Park, IL.

Merlin Entertainments Plans Biggest Family Tourist Centre With Opening Of LEGOLAND® Florida

Merlin Entertainment will open the biggest LEGOLAND to date in Winter Haven, Florida, at the end of 2011. It will provide a full-day, year round, theme park experience geared towards families with children between the ages of two and 12. Its design will mirror the successful concept of the four existing LEGOLAND Parks in Denmark, Germany, UK and California. However, as with the other four, it will also have its own unique "twist" reflecting its stunning location and adding a Florida flavour. Merlin believes its central Florida location, approx 30 minutes from Orlando and also close to Tampa, is the perfect site for a leisure brand as powerful and compelling as LEGOLAND. LEGOLAND Florida will be the biggest LEGOLAND Park ever opened and will offer a unique mix of more than 50 rides, shows and attractions, including spectacular LEGO® models and other interactive elements for the whole family to enjoy together.

Macy's To Open Bloomingdale's Outlet Stores

Macy's plans to launch four new Bloomingdale's Outlets, each with approximately 25,000 square feet, in summer or fall 2010 in the following shopping centers with an upscale outlet store focus: Bergen Town Center, Paramus, NJ; Dolphin Mall, Miami, FL; Potomac Mills, Woodbridge, VA; and Sawgrass Mills, Sunrise, FL. Additional Bloomingdale's Outlet stores are expected to roll out to selected locations across the country in 2011.

"Bloomingdale's Outlet stores are an opportunity to expand our presence in new and existing markets, as well as to remove clearance from full-line Bloomingdale's stores in a timely manner," said Michael Gould, Bloomingdale's chairman and ceo. "The customer experience in these stores will reflect the Bloomingdale's brand with a strong value message."

Bloomingdale's Outlet stores will offer a range of apparel and accessories, including women's ready-to-wear, men's, children's, women's shoes, fashion accessories, jewelry, handbags and intimate apparel. Arnold Orlick, a former division principal of Federated Department Stores, Inc. (now Macy's, Inc.), will rejoin Bloomingdale's as senior vice president for outlet stores in a new role to lead and develop the outlet stores business.

Blimpie® Unveils New National Restaurant Redesign

Blimpie®, America's Sub Shop®, has unveiled a new restaurant design that melds the past with the future by incorporating classic, contemporary Americana design concepts. The restyled Blimpie has a functional, friendly Mid Century Modern inspired atmosphere dedicated to delivering delicious, quality food.

This redesign features a natural-looking décor and architectural elements, including warm lighting and iconic photography displayed on the walls. The vision was developed by Blimpie's design partner 602 Design with Mid Century Modern design cues taken from Charles and Ray Eames works. Established in 1964, it's more than fitting that the new Blimpie look is reminiscent of this well-recognized period in architectural history. The redesigned Blimpie stores will feature a subtle color palette, light-stained tables and chairs with splashes of bright-colored hues throughout. The classic photography will feature the fabric of everyday American lives, from musical instruments and cars to clothing styles, surfing and more. Natural design elements, such as steel and wood, are integrated into the intrinsic nature of the design itself. "This innovative design gives Blimpie a revamped look, one that exemplifies the brand's bright future and being America's sub shop," said Kate Unger, vice president of marketing for Blimpie. "The design radiates simple and modern style elements that will provide customers with a relaxed, inviting eating environment. Since the 1960s we've been a part of America's culture. Our photography and elements in-store showcase all of the moments we've been a part of with our customers."

As Blimpie continues to expand the iconic brand, this redesign will further strengthen the company's future and reinforce the goal of providing customers with fresh-sliced deli quality subs along with soups and salads. The new look also differentiates the brand from other national sub chains, bringing to life the rich history behind the original concept opened over 45 years ago in Hoboken, NJ.

French Ministry Of Food Offers Food Emporium Customers A 'Taste of France'

The French Ministry of Food, Agriculture and Fisheries is partnering with Food Emporium and its "Taste of the World" program to launch the first-ever "Taste of France" promotion featuring premium gourmet products and a consumer sweepstakes. The promotion, which runs from February 26th - March 11th, will offer over 25 authentic French food and beverage delicacies in 16 locations throughout Manhattan. The "Taste of France" promotion will support the French products already on shelves and introduce a range of new selections through in-store activities, advertising/POS and events.

The "Taste of France" promotion boasts a variety of delectable treats, including craft beers from the Northwest of France and Corsica, mustards from Dijon, fruit juices and honey from Burgundy, goat cheeses and Roquefort from the South, olive oils from Nice, chocolates from the Rhône and sparkling lemonades from Moselle in the Northeast of France, to name a few. While stocking-up on all their French food favorites, consumers can also enter for a chance to win a trip for two to France.

New S1E Eco-ScreenTM Is Only Retractable Screen And Blind System To Double As Projection 'Big Screen'

Centor Architectural, designer and manufacturer of window and door screening systems, unveiled its S1E Eco-Screen™, the first large horizontal (combined span of up to 24ft) retractable screen and blind system for windows and doors. It combines the pleasures of outdoor living -- sweeping unobtrusive views, natural light and fresh air -- with the comfort of the indoors by delivering insect protection and solar and thermal control. The S1E Eco-Screen can instantly become the centerpiece of home entertainment. Its continuous large size conveniently doubles as a projection screen when combined with the blind option -- this allows for viewing movies or sporting events on the "big screen" from either inside or outside.

Fiber One Introduces 90 Calorie Chewy Bars

Fiber One is introducing Fiber One® 90 Calorie Chewy Bars. Each bar contains only 90 calories, five grams of fiber and 2.5 grams of fat to help dieters feel full and stick to their diet without compromising taste. "Fiber One 90 Calorie Chewy Bars offer a simple, gratifying and delicious way for dieters to stick to their diet," said Jim Wilson, marketing manager for Fiber One Chewy Bars. "With distinct and popular flavors, including chocolate and chocolate peanut butter, dieting has never been easier or tasted this good."

Lennox Introduces New Home Energy System That Uses Solar Power As An Energy Source

Lennox Industries, a leading provider of customized home heating, cooling and indoor air quality products, introduced the patent pending SunSource™ Home Energy System - a new solar-powered central heating and cooling system that reduces overall household electricity consumption without the costs associated with traditional solar installations. The new SunSource Home Energy System not only harnesses solar energy from the sun to reduce the electricity consumed by a residential heat pump or air conditioner, but also is able to use that solar power to operate other devices in the home that consume electricity, such as lighting and appliances, when the heating and cooling system is not running.

"With the new SunSource Home Energy System, homeowners can reduce the energy consumption associated with heating and air conditioning, while also significantly cutting their overall utility bills," said John Hurst, vice president, product management at Lennox. "Lennox is the first heating and air conditioning manufacturer to harness solar energy for central heating and cooling and beyond, and the new SunSource system is really a gateway to the future of innovation in the HVAC industry."

New Jenn-Air Wall Oven Embraces Technology For Unequalled Cooking Performance

Jenn-Air has developed a unique wall oven offering the industry's most powerful convection system, together with an exclusive touch screen that incorporates an image-enabled cooking guide. The oven's 7-inch, glass-touch screen is the largest of its kind and features a touch-anywhere, full color LCD display. By using a sophisticated system of thermal sensors, computer processors and chef-tested cooking programs, an interactive, image-driven Culinary Center helps cooks achieve desired cooking results. This patent-pending Culinary Center provides guidance for more than 50 different food options and considers a range of details such as the food category, food type, desired doneness and even the type of pan used. The ovens feature the industry's only V2™ Vertical Dual-Fan Convection System.

PHYTO Professional, A Salon Exclusive Styling Line Introduced

PHYTO, the experts in botanical hair care, has introduced PHYTO professional - eight powerful plant-infused formulas to inspire multi-dimensional styles while respecting the hair's integrity. PHYTO professional harnesses a proprietary blend of high-tech plant actives to sculpt, shape, lift and impart shine to all styles. The PHYTO professional haute-performance styling range will replace the existing PHYTO Pro line and is available exclusively in fine salons in the U.S. and Canada.

Sahale Snacks Gives Biscotti A Makeover For 2010 With Introduction Of New Biscotti Crisps™

Gone are the hard and chunky coffee-dunkers of biscotti past. Sahale Snacks has previewed Biscotti Crisps, a line of thin, whole grain snacks that combines Sahale Snacks' imaginative flavor combinations with whole grains, fruits and nuts to create three bold new snack alternatives: Pecan and Cranberry, Pomegranate Vanilla Cashew, and Banana Walnut Chocolate.

"We're taking biscotti in a whole new direction," said Sahale Snacks co-founder Edmond Sanctis. "Our light, crispy, single-bite snacks feature our distinctive flavor combinations -- they're lightly sweet and full of nuts and fruits. Biscotti Crisps are an excellent alternative to cookies (minus the guilt and empty calories) and are also a delightful upgrade from boring crackers or chips."

Sen Cha Introduces Spiced Fuji Apple Green Tea Mints

Sencha Naturals has debuted its first Artisan Edition Green Tea Mint blend; Spiced Fuji Apple. Mixed with a lively blend of organic ginger extracts and soothing peppermint oil, Spiced Fuji Apple Green Tea Mints are natural, free of caffeine and sugar, and contain antioxidants extracted from Fair Trade Certified, organic green tea. For those with a 'sweet tooth,' Spiced Fuji Apple makes a great substitute for sugary mints and offers the fresh breath benefits of green tea combined with rich antioxidants packed into a unique leaf shaped breath mint. Spiced Fuji Apple Green Tea Mints are available for a limited time, as an addition to the regular line of gourmet Green Tea Mints in four distinct flavors; Original Green Tea, Delicate Pear, Lively Lemongrass, and Morning Lychee.

All-Natural Asian Foods Innovator Introduces New Crispy, Seaweed Snacks

Annie Chun's, Inc., a leading producer of all-natural, quick and easy Asian foods, will be introducing Roasted Seaweed Snacks, providing a healthier, tasty alternative for snackers who desire a delicious crunch. The product will be available this spring in stores nationwide in two varieties, Sesame and Wasabi. They can be eaten like potato chips, but have the advantage of just 30 calories and 2.5 grams of fat per serving. Made with roasted seaweed, the company compares it to the Japanese nori used for sushi but crispier and seasoned with zesty flavor.

Anheuser-Busch Launches 'SELECT 55' Nationwide

Anheuser-Busch plans to launch SELECT 55 nationally later this year. "SELECT 55 answers a growing demand among a segment of adult beer drinkers who seek lower-calorie options," said Pat McGauley, vice president of Innovation, Anheuser-Busch, Inc. A smooth, light golden lager with only 55 calories and 1.9g carbohydrates per 12-ounce serving, SELECT 55 offers a crisp, clean flavor with fewer calories than any other beer currently available, McGauley said.

Applebee's Names Dawn Bullen V.P. Of Marketing

Applebee's Services, Inc. has named Dawn Bullen vice president, marketing. Bullen brings 18 years of experience to Applebee's, where she will be responsible for all national marketing, advertising, media planning and buying as well as neighborhood activation. Before joining Applebee's, Bullen was senior vice president at Macy's. Bullen also served as director of media and integrated marketing for Toys "R" Us.

Cabela's Promotes Marketing Executives

Cabela's has promoted marketing executives: Patrick Snyder, has been promoted to Executive Vice President and Chief Marketing Officer from Senior Vice President of Merchandising and Marketing. Brian Linneman was promoted to Executive Vice President and Chief Merchandising Office from Senior Vice President of Global Supply Chain and Operation, responsible for merchandising, planning, inventory, visual merchandising and strategic planning/process improvement.

"These promotions better align our executive management team to meet our strategic initiatives -Focus on the Customer; Improve Merchandising Performance; Improve Retail Profitability; Retail Expansion; and Direct Channel Growth," said Tommy Millner, Cabela's CEO.

Diamond Foods Promotes Andrew Burke To Chief Marketing Officer

Diamond Foods has promoted Andrew Burke to Chief Marketing Officer and Executive Vice President. Burke has led Diamond’s marketing group since joining as a Vice President in 2006. He will continue to oversee all marketing activities for the company and will take on the leadership of Diamond Foods' pricing committee. Prior to joining Diamond Foods, Burke was Vice President of Marketing at Ernest & Julio Gallo Winery He spent seven years in strategic brand management at Kraft Foods.

Johnny Rockets Appoints Tim Hackbardt SVP Of Marketing

Johnny Rockets, home of the Original Hamburger, has appointed Tim Hackbardt as senior vice president of marketing of the international restaurant chain. Hackbardt, a veteran of the restaurant industry, will focus on consumer research, new media and product development in 2010. Prior to his new role with Johnny Rockets, Hackbardt was the founding partner of the White Barn Group, a strategic marketing agency based in San Juan Capistrano, Calif., providing services to many notable multi-unit restaurant companies.

Rite Aid Names Bryan Shirtliff To New Position Of SVP, Business Development

Rite Aid Corp. has named Bryan Shirtliff, currently the company’s Senior Vice President of Category Management, to the new position of Senior Vice President, Business Development. With this new responsibility, Shirtliff will be charged with developing merchandising initiatives to support the company's store segmentation strategy, which involves grouping together stores with similar characteristics and creating a unique business plan for each group.

7-Eleven Named 2009 Winner Of Retailer Chief Award For Merchandising Excellence

Point of Purchase Advertising International has honored 7-Eleven, Inc. as the 2009 winner of the Retailer Chief Award for Merchandising Excellence. 7-Eleven has conducted myriad marketing campaigns and implemented some of the most promising marketing at retail technologies in 2009 to spur an increase in impulse purchases and provide consumers with a more tailored and interactive in-store experience. Technologies the convenience store retailer unveiled include mobile marketing coupons in some 200 stores in the San Diego area and one of the nation's largest in-store TV networks with an estimated reach of 190 million viewers.

Supervalu Sells Millwork And Store Fixture Division To DGS Retail

Payson Store Fixtures, previously a division of Albertsons/Supervalu, has been acquired by DGS Retail, Inc., headquartered in Boston, MA. Payson Store Fixtures, previously known as The Albertson's Mill, had been a division of Albertsons/Supervalu for over 15 years and is a designer and manufacturer of store fixtures, millwork and interior decor for supermarket, pharmacy and retail store environments. Peter Stevens, CEO of DGS Retail, said "This acquisition gives us a west coast presence and upgrades our level of services to include millwork, store fixtures and custom interior items, which compliments our existing decor, graphics and signage products. We are very excited to launch this new division in 2010." With over 200,000 square feet of manufacturing space, this facility will more than double the Company's production capabilities.

Lee Sanders Tapped As President Of Franchising For T.G.I. Friday's

Carlson Restaurants Worldwide recently named Lee Sanders as president of franchising for T.G.I. Friday's USA. In his new role, Sanders will lead all aspects of the T.G.I. Friday's USA franchise program, including day-to-day operations and support, with specific emphasis on growing revenues, profitability and the scale of the current franchise system. Sanders joins Friday's® directly from Johnny Rockets Inc., where he held the position of president and ceo.

TravelCenters Of America LLC Names John Ponczoch New Senior Vice President

TravelCenters of America LLC recently named John Ponczoch as Senior Vice President of Food Operations & Marketing. Ponczoch's responsibilities include full charge of all Petro Iron Skillet® restaurants, all TA branded full service restaurants and the wide range of quick service restaurants that the company operates. Ponczoch is a twenty four year veteran of Petro Stopping Centers and its Iron Skillet® restaurants. Before being named to this new position, Ponczoch was a Vice President/Director of full service restaurant operations.

Sunice® Names Industry Veteran Arnie Cunningham Director Of PGA Tour Promotions

Sunice®, a performance-enhancing golf and ski outerwear brand, has named golf-industry veteran Arnie Cunningham as the company's Director of PGA Tour Promotions. Cunningham is a 25-year golf-industry veteran who has spent his entire career working on the PGA Tour, and has been with Sunice® as the company's PGA Tour Rep for the last four years.

Carrols Restaurant Group Adds Marketing Professionals

Carrols Restaurant Group has added two senior marketing professionals to the Company. Todd Coerver, formerly Vice President of Marketing and Innovation of Whataburger Restaurants LP, has been named Chief Marketing Officer of Carrols' Taco Cabana division, while Jason Abelkop, formerly Senior Vice President of Marketing and National Media of Arby's Restaurant Group, has been named Chief Marketing Officer of Carrols' Pollo Tropical division.

Alan Vituli, Carrols Restaurant Group's Chairman and CEO said, "Our Hispanic brands are the future of our Company, and we look forward to Todd and Jason playing pivotal roles in their expansion and continued success."

Display Dynamics Has New Owner

Display Dynamics, the point-of-purchase advertising and marketing firm based in New Jersey, is now owned by Cyndy Radcliffe. Since the company's inception in 1980, it has been family-owned and operated. "When Robert Radcliffe, Sr. retired, it was obvious to the company that Cyndy was the best choice", said Robert Radcliffe, Jr., the company's President.

Cabela's Promotes Marketing Executives

Cabela's has promoted marketing executives: Patrick Snyder, has been promoted to Executive Vice President and Chief Marketing Officer from Senior Vice President of Merchandising and Marketing. Brian Linneman was promoted to Executive Vice President and Chief Merchandising Office from Senior Vice President of Global Supply Chain and Operation, responsible for merchandising, planning, inventory, visual merchandising and strategic planning/process improvement. "These promotions better align our executive management team to meet our strategic initiatives -Focus on the Customer; Improve Merchandising Performance; Improve Retail Profitability; Retail Expansion; and Direct Channel Growth," said Tommy Millner, Cabela's CEO.

Britten Opens Chicago Office; Matt Alexander Hired As Managing Director

Britten Inc. has opened an office in Chicago, IL on Michigan Avenue, helping to firmly cement its position as a leading provider of large-format, full-color printing and promotional displays. Britten tapped Chicago sports marketing veteran Matt Alexander to be BrittenChicago's Managing Director. Prior to joining the Britten team, Alexander served as President of Chicagoland Speedway. As its new Managing Director, Alexander is charged with leading all management, sales and marketing efforts for BrittenChicago.

Outwater Offers Vertical And Horizontal Mounted UL Listed Power Center Grommets

Outwater now offers vertical and horizontal mounted UL Listed Power Center Grommets for use in retail applications. Constructed of aluminum with black polycarbonate and ABS plastic industrial grade components, Outwater's Power Center Grommets not only include 10 feet of 14 AWG cable with a grounded plug, they are configured with a resettable circuit breaker switch rated at 15 Amps. Outwater's Vertical Mounted Power Center Grommet easily fits into an 80mm diameter hole and firmly locks into position with a securing ring from the underside using a ratchet mechanism. The Horizontal Mounted Power Center Grommet is available with 3 or 5 master power switched outlets and 2 data port and can be locked in the open position at 45-degrees or 60-degrees to allow for easy access. Color pictorials and ordering information are available online at (Web site) www.outwater.com

SuperImaging Introduces New UV DLP Video Projector

SuperImaging has introduced a new UV DLP video projector, which is now available in limited quantities. The film is the same as that which the company uses with its vector (line art) projectors, virtually 100% optically clear. No other display solutions allow you to make images appear on completely clear surfaces. You can use posters. You can use opaque LCD screens. You can hang a TV in the window. You can frost a window to make it translucent so it catches part but not all of a projected image. But none of the alternatives keep the window clear, so you can use the window for what it is, a transparent barrier, as well as a display. This UV DLP video projector is ideal for use in a mall or other indoor retail setting. For more information, contact SuperImaging, Inc., 23439 Osgood Rd., Fremont, CA 94539; (Tel) 831-334-1840, (E-mail) doug@superimaging.com or visit, (Web site) www.superimaging.com

3D Exhibits And Plexus Enhance Partnership

3D Exhibits and Plexus have enhanced their partnership by co-locating both companies' creative talent in a shared space. Plexus' move into the 3D Exhibits facility in Elk Grove Village, IL provides both firms' clients with a broader breadth of services and the convenience of "one-stop shopping" for exhibit and event services. "Putting our design teams in one space amplifies creative synergy and intensifies collaboration. Our clients will benefit from thoroughly integrated and consistent exhibit and event programs," said Gene Faut, president of 3D Exhibits. (Web site) www.3dexhibits.com

TradeshowLogistics Adds Industry Veteran Denise Cunningham

TradeshowLogistics, has expanded its sales capabilities with the addition of Denise Cunningham as national sales executive. Cunningham will be responsible for developing new business and coordinating the production of client shows. Cunningham has over 21 years experience in the tradeshow industry and comes to TradeshowLogistics after sixteen years at GES, where she was most recently a senior sales manager for clients across the healthcare, financial, medical and technology sectors. (Web site) www.tradeshowlogistics.com

Little Debbie Brand Launches 'Great American Getaway'

McKee Foods' Little Debbie brand snack cake is celebrating its 50th anniversary by giving away 50 vacation packages as part of The Great American Getaway. Each vacation package includes roundtrip airfare for two, anywhere AirTran Airways flies in the continental U.S., two nights in a Holiday Inn, a rental car for two days and a $200 cash card. More than 150 billion Little Debbie snacks have been sold since the brand was introduced in 1960.

Samsung And Popstar Networks Collaborate On Digital Signage Interactive Networks

Samsung and Popstar Networks plan to collaborate on future interactive digital signage media networks. Popstar Networks, headquartered in Olathe, Kansas, is the developer of the Popstar Frontstage™ Digital Signage Platform. "We have been following Popstar's digital signage deployments, particularly several recent interactive deployments utilizing Samsung displays, for quite some time. Popstar truly understands how to deliver a unique, intuitive and powerful interactive experience utilizing a wide variety of digital media assets," said Russell Young, Samsung's Senior Manager of Strategic Alliances.

SEGA Partners With Chiquita Brands For Release Of Super Monkey Ball Step & Roll For Wii

SEGA® of America is partnering with Chiquita Fresh North America for a nationwide promotion with Super Monkey Ball Step & Roll™ for Wii™. Beginning in February, supermarkets across the country will feature special stickers to promote Super Monkey Ball Step & Roll on over 180 million Chiquita bananas.

Chiquita bananas will also appear in select sequences in the game itself, promoting healthy snacking for the whole family. In addition, SEGA and Chiquita are announcing a "Super Bananza Sweepstakes" to support the partnership. Consumers will be able to enter online at www.chiquitabananas.com to win prizes, including the grand prize of a family gaming room makeover with a 50" HDTV, a sofa and four gaming chairs, a copy of Super Monkey Ball Step & Roll, a Wii console, and Wii Balance Board™ (includes Wii Fit Plus™).

"We're thrilled to partner with Chiquita," says Sean Ratcliffe, Vice President of Marketing for SEGA of America. "This is a fun way to get the whole family together and we are proud to have AiAi and MeeMee featured on clusters of Chiquita Bananas." Super Monkey Ball Step & Roll, the latest game in the fan favorite Super Monkey Ball franchise, will offer a whole new way for people to play using the Wii Balance Board. Players will feel like they are the monkey in the ball as their movements on the Wii Balance Board move their favorite characters through more than 70 brand new stages in the main game and 21 multiplayer mini-games.

BLITZ Expands Client Services Division With Hiring Of Greg Morrell & Aaron Wahle

BLITZ, a leading integrated marketing agency, has expanded its client services division, with the hiring of a new Executive Vice President, Greg Morrell. Morrell will manage client strategy, account management, and will lead the agency's business development efforts. Morrell brings over 14 years of experience in client services management, developing and managing digital marketing programs for clients in a range of industries. He joins BLITZ from iCrossing, Inc., a global interactive agency where he held the roles of senior vice president of client services and managing partner. Rejoining the agency as vice president and account director is BLITZ veteran, Aaron Wahle. Working closely with Morrell and the account teams, he will oversee several of the agency's large accounts, including the extensive relationship with Adobe. Wahle has a long history of success with BLITZ, having led the project management department as well as work for Adobe, Microsoft and Google.

Newly Launched 'Entertainment 3Sixty' Connects Brands To Consumers Through Music

Los Angeles and Dallas based Entertainment 3Sixty has officially launched with the primary focus of developing innovative brand partnership programs by aligning with live music properties including: artists, venues, tours and festivals that touch consumers at a true passion point.

Entertainment 3Sixty harnesses the passion of music to create successful entertainment platforms and impactful solutions for leading brands to achieve marketing objectives. With unparalleled experience as to what succeeds in the entertainment space, Entertainment 3Sixty provides rounded core services that include: strategic planning, brand management, program creation, talent acquisition, complete execution services and tour / festival development. Entertainment 3Sixty's ability to navigate the entertainment world comes from its founders' 25 years of established relationships throughout the industry. For additional information about Entertainment 3Sixty, visit the company's web site at Web site) www.entertainment3sixty.com

Kristy Elisano Promoted To VP Marketing At Sparks

Global event marketing agency Sparks has promoted Kristy Elisano to vice president, marketing and PR. Elisano has eleven years of industry experience, including eight years with Sparks.

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