Gillette. The Best A Man Can Get. Gillette MACH3 will be merchandised through high-tech point-of-purchase displays including floorstands, counter units, pallet displays, wings and trays. The displays reflect the product’s aerodynamic packaging imagery and will feature MACH3 razor sets and 4-and 8-pack cartridges.
The MACH3 shaving system will retail for approximately a 35% premium to SensorExcel. The anticipated retail price range for a razor set (razor, organizer and two cartridges) in the U.S. will be $6.49 - $6.99.
There will also be an ineternet campaign as Gillette has launched a web site at www.MACH3.com, which will demonstrate the innovative product in ways unavailable in other media, said John Darman, Vice President, Business Management, Male Shaving at Gillette. Mr. Darman: said: Our new site takes full advantage of the latest Web technologies both to entertain and to involve consumers in the MACH3 story. The MACH3 displays were designed by Wallace Church and produced by Chesapeake Display and Packaging, Winston Salem, NC.
CrossPad transfporms how users store, organize and share notes by writing in ink on a standard pad and uploading their handwriting directly to the PC. As a PC file, the user's "digital notes" can be filed, reorganized, faxed, e-mailed or printed in handwritten form or converted to standard ASCII text for use in virtually all Windows 95 applications.
"The Cross Pen Computing Group and our technology partner, IBM, are extremely pleased to have reached this important milestone with the introduction of a new product category, the portable digital notepad," said Robert Byrnes, CEO of the Cross Pen Computing Group. "For A.T. Cross, it is the most important to date in our line of pen-based computing products that combine the simplicity of the pen with the power of the PC. Consumers will find the CrossPad is a powerful note management tool that lets them write naturally on a pad."
The CrossPad is available for $399 at major computer retail stores including Staples, Comp USA, Computer City, MicroCenter, Computer Discount Warehouse and PC Connection.
"Using Sucralose will clearly set us apart in the diet cola category," said Jeffrey Spencer, Senior Vice President, Marketing, for RC brand at Triarc Beverage Group. Sucralose is produced in the U.S. by McNeil Specialty Products in New Brunswick, NJ, a division of Johnson & Johnson.
Prior to joining Showtime, Hernick was Vice President of Sales at Art Guild, a New Jersey-based display and exhibit firm. He has over 13 years of experience in the display industry.