"While we anticipated and planned for a very popular projomotion, we never imagined the kind of Teenie Beanie mania we saw from coast to coast," said Dean Barrett, McDonald’s Vice President, Marketing. Barrett said, "We produced more toys for this program than for any other in our history."
"Our product capitalizes on two burgeoning consumer trends; the increased appetite for bagels and the desire for convenience,"said Larry Baras, President, SJR Food Technologies.
The UnHoley Bagel is being sold at BJ’s Wholsesale Clubs and Cumberland Farms stores. 7-Eleven and AMTRAK have also signed agreements to carry the product.
"We believe this product will have great appeal to our core consumer while also bringing new users to the franchise,"said Sue Wellington, Gatorade VP Marketing. "Gatorade Frost is an opportunity for us to build upon our ubiquitous presence in the world of sports to serve as a beverage choice for active individuals any time they are hot and thirsty. While active consumers currently look to water to quench their active thirst, we foresee them turning to Frost in those same situations in the future."
Available on-shelf nationally in 16, 32 and 64-ounce sizes, the Frost line’s focus is on delivering the feelings and experience of being cooled and refreshed, with flavor descriptors Glacier Freeze, Alpine Snow and Whitewater Splash as opposed to descriptors that immediately identify a taste. The flavor profile is described as a mix of light tasting fruit-flavored blends. The look of the Gatorade Frost line, from the appearance of the beverage shelf to the packaging design, is intended to convey the Frost feel. The beverage has a frosty look to it and the packaging features a departure from the traditional sweat beads on other Gatorade packaging.
Gatorade Frost will be supported by broadcast and print advertising with an appropriately Cool feel and point-of-sale which includes innovative new shelving and display configurations as well as Frost shelf strips.
Mr. Kellam will have responsilility for retail and electrical contractor marketing. He was previously V.P., Marketing and Sales of the soft drink division of Austin, Nichols and Co., Inc., of New York City.