To speed Zantac 75 from the loading dock to store shelves, shipping containers were designed to resemble the Zantac 75 package. Brightly colored cartons alerted retail personnel that "Zantac Has Arrived! Open and Display Immediately."
To create excitement for the launch, Warner Wellcome used mega-image projection to present a spectacular 100 x 90 ft. motion picture of the Zantac TV commercial on some of the country’s most famous skyscrapers in New York City, Chicago and Los Angeles. The mobile, mega-image was projected by Technique Mirage-Atlanta.
Amy Foster has been appointed Director of Marketing Services. Ms. Foster was most recently a Promotions Manager with Del Monte Foods. She will supervise production of all Sutter Home point-of-sale and themed promotional materials.
Rob Celsi, an eight year veteran of the winery’s marketing department, has been appointed Marketing Manager for Sutter Home’s food and non-alcoholic wine businesses. He will also be responsible for off-premise marketing of the Sutter Home and Montevina wine brands.
Hal Gronfein, former Marketing Director at Korbel Vineyards, has been appointed Marketing Manager for Soleo, Sutter Home’s Mediterranean-style wine brand, and he will also manage Sutter Home and Montevina advertising, on-premise marketing and new media development.
Dejohn has previously held sales management positions with Procter & Gamble, Frito Lay, Bergen Brunswig Medical Supply and Buckeye Sports Supply.
Mistico means mysterious, and Jose Cuervo will bring the mystery of the ancient Mayans to night clubs and bars through a new technology called the Visual Active Imager.
The Visual Active Imager, from International Robotics, New York City, produces an illusion of a full motion, speaking and interactive hologram. A three-dimensional talking “Mayan” face, magically materializes on a two dimennsional surface of transparant glass to communicate the legend of the new Jose Cuevo Mistico tequila. The face maintains eye contact and can turn to follow people’s movement.
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