Dr Pepper is hiding 23 gold coins worth a collective $1.7 million across the U.S. and Canada as part of the Dr Pepper Hunt For More promotion.
One lucky consumer could win $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada. Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography, history and world events. Each Dr Pepper Hunt For More Gold coin will have a unique code and toll-free number on the back so the winner who finds the coin can call to claim the prize and confirm the winning prize amount.
Dannon Company Offers Probiotic Products
Following the success of the launch of Activia last year, The Dannon Company is expanding its portfolio of probiotic fresh dairy foods with functional benefits in addition to great taste and basic nutrition.
The three products, DanActive dairy drink, Danimals with LGG drinks and lowfat yogurt and Activia Light nonfat yogurt, are part of Dannon’s growing portfolio of high health brands that deliver added probiotic benefits to consumers.
Probiotics, meaning “for life,” are living microorganisms, usually lactic acid bacteria, that when consumed in sufficient numbers, can provide health benefits associated with immune function, gastrointestinal function and oral health. Different probiotic strains provide unique benefits, and DanActive contains the proprietary probiotic L. casei Immunitas culture.
The display materials promote Dannon’s Activia Two Week Challenge, promising to naturally regulate consumer’s digestion in two weeks.
benefits associated with immune function, gastrointestinal function and oral health. Different probiotic strains provide unique benefits, and DanActive contains the proprietary probiotic L. casei Immunitas culture.
In-store sampling, in addition to the point-of-sale materials will promote the new DanActive products in-store.
Steaz Energy -Organic Fuel For The Conscientious Consumer Introduced
The Healthy Beverage Company has introduced Steaz Energy, the world's first functional energy drink with respect for the community and environment. Starting with its Fair Trade Certified Ceylon green tea from Sri Lanka, this premium drink is brewed with Sambazon's Acai fruit from Brazil and Rainforest grown Guayaki Yerba Mate. A touch of organic Guarana and pure sugar cane juice are added for natural energy.
Kellogg Debuts Nutri-Grain Fruit & Nut Bars
The Kellogg Company is entering the fast-growing trail-mix granola bar category with the introduction of Nutri-Grain Fruit & Nut Bars. The bars are available in two flavors--Berry & Almond and Cranberry, Raisin & Peanut.
"With this latest addition to the product line, Nutri-Grain is taking the brand into new territory, creating a trail-mix granola bar that can be enjoyed any time of day," said Doug VanDeVelde, Vice President of Marketing and Innovation. "New Nutri-Grain Fruit & Nut Bars combine the heritage of the Nutri-Grain brand with the popularity of granola-based snacks in a delicious way using natural, premium ingredients consumers demand."
Timex Group & Valentino Launch New Watch Line
Timex Group and the fashion designer, Maison Valentino, are partnering to create, produce and distribute a premier luxury watch collection worldwide.
"Valentino is a legendary brand that continues to experience exceptional growth in the marketplace," said Joe Santana, Timex Group President and CEO. "We are delighted Valentino watches are now part of Timex Group's portfolio. The brand will enhance our offerings in the highest echelons of timepieces."
ZYM Puts Sports Drinks Into Portable Tablet Form
For athletes on the move, carrying bottles of sports drinks with them is impractical and often impossible. To answer this need, BE Innovations has introduced ZYM, a proprietary electrolyte tablet that provides a portable, tasty, on-the-go hydration solution. ZYM is an effective, portable and convenient way to stay hydrated-just drop in water, drink and go. ZYM combats fatigue, muscle cramps, and lactic acid build-up. Each non-carbonated table contains 250 mg of sodium, 50 mg of magnesium, 50 mg of Potassium, 30 mg of Calcium, 100 mg of Vitamin C and an array of B-complex vitamins per 16 ounces. ZYM has a suggested retail price of $7.95 for 10 lemon-time flavored tablets and is sold at sports, convenience and specialty stores.
Senior Essentials Product Line Introduced
Senior Care Concepts has launched the first brand of cosmetics and toiletries designed exclusively for seniors. The Senior Essentials product line offers hair and skin care products that meet the unique needs and preferences of mature consumers who are concerned more with health than anti-aging including: Mature & Classy Moisturizing Shampoo, Mature & Classy Conditioner, Mature Radiance Moisturizing Body Wash, Mature Elegance Moisturizing Lotion and Mature Essence Moisturizing Hand Soap.
Sweet Success Complete Fuel Beverage Line Debuts
Sweet Success Enterprises has launched its Sweet Success Complete Fuel healthy-beverage line. San Antonio-based Sweet Success Enterprises acquired Nestle's original Sweet Success brand and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages.
Dacor Introduces Designer Ventilation Systems To Enhance Kitchen Décor
Dacor, a market leader in luxury kitchen appliances, has introduced the new Millennia and Preference wall-mounted chimney ventilation systems. The new, more powerful ventilation systems combine high-end styling and world-class performance to quietly and efficiently improve indoor air quality of the kitchen by removing steam, grease and cooking odors. Each unit features front-mounted electronic controls with a four-speed fan, timer and illuminated keypad for convenient operation of the low-noise adjustable blowers. Dacor ventilation systems come in an assortment of styles and sizes and integrate into almost any kitchen environment.
Beverage Concepts is launching the only official beverage line to carry the exclusive rights to the Jimi Hendrix name and image. The rock 'n beverage line, named The Liquid Experience, will launch in late April. The first of Hendrix-themed beverages will be produced in a visually unique screw-top aluminum bottle, the first of its kind in the U.S. The beverage will be promoted in tandem with the traveling Jimi Hendrix museum called the Red House Tour. A portion of the proceeds from this beverage line will be dedicated to educating youth through music.
Pilgrim's Pride Introduces Healthy Chicken Products For Kids
Pilgrim's Pride is introducing its EatWellStayHealthy Kids line of baked and breaded chicken products in nearly 900 Publix Supermarkets. With zero trans fats and less than half the calories and carbohydrates of the leading national brand, EatWellStayHealthy Kids Baked Nuggets and Popcorn Chicken earn approval from the American Heart Association and the USDA's Child Nutrition Program, according to the Company.
Cinnabon Premium Coffee Lattes Available Coast To Coast
Cinnabon Premium Coffee Lattes will soon be available coast-to-coast through a distribution agreement between BYB Brands and Cadbury Schweppes America Beverages. Cinnabon Premium Coffee Lattes are available in four flavors: Mocha Latte, Cinnamon Vanilla Latte, Caramel Nut Latte and Espresso & Cream.
Vignette Wine Country Soda Debuts
Vignette has launched Wine Country Soda, an all natural, soda sweetened only with the juice of California varietal wine grapes and contains no alcohol. The first two varietals selected for this super-premium soda are Chardonnay and Pinot Noir. According to Pat Galvin founder of Vignette, Wine Country Soda is "a great everyday indulgence and a welcome alternative to ordinary sodas and bottled water. In addition, because Vignette is all natural, with no added sugars, no high fructose corn syrup, no preservatives, and no added colors, consumers can be sure they are enjoying a soft drink of the highest quality."
Mixerz All-Natural Cocktail Mixers Introduced
Creative Juices has introduced Mixerz All-Natural Cocktail Mixers available for retail and on-premise locations. Mixerz cocktail mixers are available in seven flavors: Bloody Mary, Cosmopolitan, Mango, Margarita, Mojito, Pomegranate and Sour Apple. Each Mixerz flavor was specifically created for consumers to use individually or have the option to mix the flavors together, enabling consumers to serve perfect cocktails at home every time. "We created the Mixerz line to be the perfect complement to the finest liquors available," said Al Williams, Vice President and co-founder, Creative Juices.
Skinny Dippers Crackers Introduced
New Skinny Dippers are an all-natural, low-fat grain and seed-based cracker introduced to the U.S. by Toronto-based Pita Break.
"Most snacks are fat and sugar laden. With Skinny Dippers, deciding to have a snack becomes a much healthier choice," said Alon Ozery, Pita Break's President and Founder. "In addition to tasting great, these crackers provide Omega-3, fiber and minerals, making snack time the perfect opportunity to achieve your daily nutrient requirements."
Bennigan's Opens One-Of-A-Kind Design In Lenox, MA
Bennigan's Grill & Tavern opened its first restaurant in Lenox, MA in a building uniquely modeled after a New England-style barn to match the architectural design of the city where it is located.
"This is a one-of-a-kind design for a Bennigan's in the United States," said Vince Runco, CEO Of Metromedia Restaurant Group. "And it fits perfectly with the landscape and heritage of its location. We think customers will be very excited to see our international brand pay homage to the region with this restaurant."
Wal-Mart Appoints J. Fleming Chief Merchandising Officer
Wal-Mart Stores has reorganized its U.S. marketing and merchandising areas that will align its merchants with key product areas, each with clearly identified customer segments. Retailing veteran John Fleming will become the Company's Chief Merchandising Officer after leading its marketing division for almost two years. The Company's merchandise initiatives will be focused on five divisions. Four of these-grocery, entertainment, apparel and home-will report to Fleming. He will also have responsibility for two newly created organizations, one focused on the customer experience and the other on planning, pricing and replenishment.
Sears Names J. Walden Chief Customer Officer
Sears Holdings has appointed John Walden Executive Vice President, Chief Customer Officer. Walden, who will have services, marketing and the direct commerce businesses reporting to him, will be charged with driving customer-focused strategies and new business development for Sears Holdings. Prior to joining Sears Holdings, Walden was a senior marketing executive at Best Buy.
Playtex Appoints G. Cohen SVP Mktg.
Playtex Products has named Gary Cohen Senior Vice President, Marketing. Cohen has over 18 years of consumer packaged goods experience, and was previously at The Gillette Company where he was Vice President, Oral Care Global Business Management, responsible for Gillette's Oral B Division.
Food Lion Names K. Mills V.P. Sales & Mktg.
Food Lion LLC, which operates 1,200 supermarkets in the Southeast and Mid-Atlantic states, has named Ken Mills Vice President of Sales and Marketing. Mills was formerly Vice President of Marketing for the Red Lobster division of Darden Restaurants.
Aetna Names R. Mead Sr. V.P. Of Strategic Mktg.
Aetna has appointed Robert Mead Senior Vice President of Communications and Strategic Marketing. Mead joins Aetna from Brunswick Group LLP, a leading international corporate and financial communications consulting firm. Mead will lead a newly combined group that will include the Communications, Strategic Marketing and Corporate Public Involvement organizations.
Image Entertainment Appoints J. Fink CMO
Image Entertainment, a leading independent licensee, producer and distributor of home entertainment programming, has appointed industry veteran Jeffrey Fink as Chief Marketing Officer. In this newly created position, Fink will be responsible for the Company's worldwide programming and acquisition strategy, marketing and communications, domestic sales and international sublicensing efforts. Fink previously served as Senior EVP, Home Entertainment for Miramax Films.
Testrite Changes Name To Testrite Visual Products
Testrite Instrument Co. recently changed its name to Testrite Visual Products, Inc. An integrated U.S. manufacturer since 1919, Testrite is a Visual Presentation and Merchandising Company and the new name reflects this mission and vision. For more information, contact Larry Rubin, President, Testrite Visual Products, Inc., 216 South Newman Street, Hackensack, NJ 07601; (Tel) 888-873-2735, (Fax) 201-543-2195,
(Web site) www.www.testrite.com
FogScreen Walk-Through Screen Creates Effects On Disney's Enchanted Tour
The Walt Disney Company is promoting its film Enchanted with a promotional tour traveling to major European cities featuring the FogScreen ™ walk-through screen.
A Finnish invention, FogScreen walk-through screen generates a thin, dry fog that is possible to walk through without getting wet. The FogScreen projection screen makes images appear and move in thin air.
"Disney's Enchanted promo tour is presenting a creative way for using the FogScreen technology,' said Mika Koivula, CEO of Fog Screen Inc. "Installation of the wishing well is a unique set-up with the built-in FogScreen effect."
For more information about FogScreen, contact Mika Koivula, (Tel) +358 50 3888 700, (Web site) www.fogscreen.com
Above All Advertising Introduces Flexible Billboard
Above All Advertising, Inc. has introduced the light weight Flexible Billboard, which comes in three configurations; 3 ft wide, 6 ft wide and 8ft wide. The versatile Flexible Billboard may be used for a wide array of promotional applications, including in-store displays, store front promotions, trade show exhibits, promotional and sporting events. The Billboard is collapsible, so it easily folds up for storage and transportation to different promotional events. For more information, contact Above All Advertising, 9080 Activity Road, San Diego, CA 92126; (Tel) 866-552-3683; (Web site) www.abovealladvertising.net
Palmer Promotional Products creates custom retail kiosks. The Company offers design selection, unlimited upgrades, custom design and construction, competitive rates, illumination options, installation-demolition and fast turnaround time. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel) 800-444-1912, (Web site) www.pppkiosk.com
McGill Creates Digital Signage For Chrysler
McGill Digital Solutions recently launched an interactive digital signage program for DaimlerChrysler Canada auto show events. This fully data-driven system recently premiered in Canada at the Montreal Auto Show, utilizes two immersive 50" high definition plasma panels as the interactive interface between the consumer and Chrysler, Jeep and Dodge products and services. The overall goal is to bring prospective buyers closer to a purchase decision by allowing them to learn more about the key features of selected vehicles, specify a model of interest and select packages, options and colors. "This joint effort has resulted in a highly interactive experience that delivers a wealth of complex product information in a way that is intuitive for Auto Show attendees," said Judy Wheeler, DaimlerChrysler Canada Vice President of Marketing. "The result is a significant enhancement to the Chrysler, Jeep and Dodge Auto Show experience that allows prospects to be much more knowledgeable about their vehicle of interest." At a later phase, this Interactive Digital Signage program is intended to be used in Canadian dealerships with the addition of a suite of dealer specific retail components. For more information, call McGill Digital Solutions, 800-335-0028,
(Web site) www.mcgill.com
C4/Omnigroup Appts. J. Harrison Acct Exec.
C4/Omnigroup, a full-service marketing firm located in Houston, TX, has added Jack Harrison to the Company as Senior Account Executive. With over 20 years of experience in sales and marketing, Harrison brings his key expertise with tradeshows to help drive C4/Omnigroup's exhibitor services business.
