Creative Online Weekly <br> April 23, 2012

Week of April 23, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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P.O.S. Materials Promote Kraft Hockeyville 2012
Kraft Hockeyville 2012, developed to ignite local communities’ passion for hockey, brought an NHL preseason game to one lucky Canadian town, as well as $100,000 in upgrades to the local rink. Point-of-sale materials, to attract consumers attention and provide information on the program, were created and packed into kits for distribution to stores across the country.
Point-of-sale materials created for the program included: the Zamboni (litho printed, mounted to corrugate and die cut to shape) to hold product; Basewrap to wrap around the displays and tie in all materials; Various sized headers; Various entry and recipe pads; Wobblers; Posters and Cling vinyls. The point-of-sale materials for Kraft Hockeyville 2012 were created by Proprint Services, a Toronto, Ontario, Canada-based p.o.p. display firm. (Web site) www.pop-online.com

Courvoisier Debuts C By Courvoisier®
Courvoisier, the cognac house of Beam Inc., has added C by Courvoisier,® a cognac with a daring, intense flavor profile that offers consumers an innovative, new option in the cognac category. An intense blend of small-batch-produced cognac specially selected from 50 winegrowers in the Fin Bois Cru, C by Courvoisier is carefully crafted by the house’s master blender and goes through a double-barrel aging process to produce a smooth, full-bodied taste experience.
“The liquid is first aged in young barrels to bring out a strong, wood character and give it a full-bodied, intense flavor,” said Patrice Pinet, Master Blender for Courvoisier. “It is then aged in mature barrels to round out the taste profile and deliver a silky finish.” Display materials are themed, “Discover The Other Side.” (Web site) www.courvoisier.com

W.J. Deutsch & Sons Introduces Flirt Wine
W. J. Deutsch & Sons, a leading wine and spirit supplier, has unveiled the newest addition to its portfolio - Flirt, a red blend of Syrah, Zinfandel and Tempranillo from California, created through a joint venture with Vintage Wine Estates. “Red blend brands are among the fast growing segments in the wine category today,” said Tom Steffanci, President, W.J. Deutsch & Sons. “The timing of our introduction of Flirt is ideal as precious few brands have been able to combine wine style, value and brand cues that really appeal to female consumers.”
Flirt, the first red blend to celebrate women, features unique packaging. Consumers are playfully invited to try Flirt with the line, “Your other wine will never know,” which appears on point of sale materials.

Century 21 Stores Enhance Customer Experience With Netkey Digital Signage
Century 21, a discount designer department store chain, is expanding its use of digital signage to stores throughout the metropolitan New York area, including its flagship location in lower Manhattan. The chain will upgrade its digital signage software to the most current version of the NCR Netkey digital signage solution to enhance the shopping experience by delivering informative, rich multimedia content.
“Century 21 is an essential part of the New York shopping experience, and we look forward to applying the NCR Netkey product to further differentiate our stores, while better engaging our customers with marketing and other relevant information through advanced in-store technologies like digital signage,” said Harry Roberts, CIO, Century 21 stores.
The NCR Netkey digital signage solution will provide Century 21 with a foundation to drive dynamic messaging. It also gains a simple and intuitive means for store management to create attractive and easy-to-read digital signage layouts, through a wide variety of pre-configured templates. (Web site) www.ncr.com

Longines Opens Shop In New York City
Longines has unveiled a brand new shop within Tourneau’s flagship store in New York City. The space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand’s elegant style. The store showcases Longines’ newest collections of elegant watches including The Longines Master Collection Moon Phases, Longines DolceVita Steel/Gold, and The Longines Column-Wheel Chronograph.
“As a company we are looking to modernize the experience of watch purchasing, by using new technologies and ways of engagement to shape the customer’s experience,” said Jim Seuss, Chief Executive Officer at Tourneau. “We are excited to partner with such an esteemed brand as Longines to create a destination where visitors can experience and look at discovering, purchasing and collecting watches in new ways.”

Shock Top Wheat IPA Is Launched
Anheuser-Busch’s newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA). To create the new beer, brewmasters started with Shock Top’s signature recipe, adding citrusy Cascade and Magnum hops and dry hopping the beer for several days to give Wheat IPA the rich, hoppy aroma, the signature of IPAs. Shock Top Wheat IPA will be sold nationwide in six- and 24-packs of 12-ounce bottles and on draught. Shock Top Wheat IPA will join Shock Top Belgian White and Shock Top Raspberry Wheat in the brand’s sampler pack.

BP Unveils $500 Million Marketing Plan To Revitalize U.S. Retail Brand
BP Products North America has rolled out its 2012 marketing plan, which is part of a $500 million investment in the U.S. retail brand over the next two years. "In 2012 and beyond, BP's commitment to its branded marketers will be second to none in our industry," said Doug Sparkman, president of BP's East of Rockies Fuels Value Chain. "Our top-quality fuel offer, improved consumer rewards programs and exclusive energy sponsorship of the U.S. Olympic Committee and Team USA all point to this year's convention theme of 'winning together' through teamwork and collaboration with our branded customers."
At the heart of BP's branded fuel offer in 2012 is the re-launch of BP gasoline with Invigorate. The revamped advertising campaign will emphasize the increased mileage benefits of continuous use of Invigorate compared to low-detergency fuels. An integrated marketing campaign around Invigorate is slated to launch in the first quarter and extend through the greater part of the year. The Invigorate marketing plans include refreshed point-of-purchase materials.
"BP's value proposition to consumers is clearer and more relevant than ever," said Kevin Phelan, senior vice president of sales and marketing. "We've invested a lot of time and hard work to ensure that our offers and communications reflect a keen understanding of what consumers truly want and how we can best motivate them to choose BP. We believe our Invigorate campaign will do that in 2012."

PNI Digital Media Offers Second Generation Of PNI Connected Kiosk Software Enabling More Consumer Creativity, On-Kiosk Merchandising And Enhanced Analytics Tools For Leading Photo Retailers
PNI Digital Media, a leading innovator in online and in-store digital media solutions for retailers, has launched an all-new update to its PNI Connected Kiosk™ software, enabling further consumer creativity, product merchandising and enhanced back office controls. With PNI Connected Kiosk software, leading photo retailers can offer their consumers the ability to create, customize and order a wide range of photo gifts including photo prints, enlargements, photo books, photo calendars, greeting cards and more, right on a retailer's in-store photo kiosk. Consumers can use their own photos from their digital cameras, mobile phones, tablet devices and also from their Facebook(R) photo albums directly from a PNI connected kiosk.
The new version of PNI Connected Kiosk enables retailers to drive results across their category. Highlights include: Compatible with virtually all photo kiosk hardware in the market today; Retailers can offer a fresh and consistent branded user experience across their entire fleet of kiosks, regardless of kiosk hardware supplier; and Installs easily on both new and legacy kiosk systems, helping photo retailers get the most out of their kiosk lifecycle investment. Using the industry-leading PNI LiveControl analytics-style reporting tools, retailers can adjust the user experience and product catalogue on the fly to maximize results immediately based on real-time results. Using PNI LiveControl, retailers can easily implement and track product sales and promotions nationally, by region, by city, per store or even per kiosk, all in real time. Enhanced merchandising features including video promotions and product tutorials directly within the user experience. There is also a new Visual Product Creator, whereby retailers can easily create and add new products using a step-by-step interface and new cross-selling features, showcasing additional matching products in the shopping cart, driving up the average order value.

Walmart To Feature Redbox Kiosks At More Than 3,700 Locations
Redbox Automated Retail has extended its relationship with Walmart to feature Redbox® kiosks at more than 3,700 Walmart locations nationwide. The agreement extends the availability of Redbox kiosks and builds upon the companies' more than five-year relationship. "Redbox is proud to be located at America's favorite retail destinations and to extend our relationship with Walmart," said Maria Stipp, chief customer officer of Coinstar, Inc. "A key component to our success is our extensive retail footprint as it provides consumers greater access to movies and games at a low price." Featuring more than 28,000 locations nationwide, Redbox is America's destination for movies and games. To date, more than two thirds of the U.S. population lives within a five-minute drive of a Redbox kiosk.

Sears And H&R Block Offer New Tax Preparation Options And Savings Through Tax Season
Sears and H&R Block have joined forces to offer new tax preparation options and savings through tax season. Sears and H&R Block have developed a unique Web page, www.Sears.com/hrblock , to provide consumers the option to prepare and file federal and state tax returns online, or in person at H&R Block offices located in more than 500 Sears stores nationwide. H&R Block at Sears also offers free federal 1040EZ tax filing online and in stores, for customers who qualify for the simple form. New this year, customers filing online can import last year's tax data from TurboTax® and TaxAct® Online.
"H&R Block and Sears are continuing to create new initiatives to help customers file their returns with absolute assurance and in a timely manner," said David Schuvie, vice president, Licensed Business for Sears Holdings. "Having the ability to provide our customers with the option to prepare and file their taxes online, or to visit an H&R Block office in our Sears stores validates our commitment of being a fully-integrated retailer."

SIMPLE Mobile And Fry's Electronics Partner On 'Build Your Own Bundle' In-Store Displays To Leverage Unlocked Handset Market
SIMPLE Mobile® wants to revolutionize how people think about wireless service by partnering with Fry's Electronics® on a new in-store display system that will dramatically change how mobile consumers select their phone and carrier options. These new displays showcase unlocked mobile handsets alongside collateral that explains SIMPLE Mobile's B.Y.O.P. (Bring Your Own Phone™) program, which allows for mobile users to have access to the company's affordable, high speed wireless service, using one of the more than 200 approved GSM phones currently on the market. Mobile users tired of the limited phone selections of their current carriers can purchase a new unlocked GSM phone of their choosing and sign up for SIMPLE Mobile on the spot at Fry's. "With these in-store displays, Fry's customers can touch and feel the latest handsets from top brands and then activate them with SIMPLE Mobile," said Richard Wong, VP of National Retail for SIMPLE Mobile.

TomTom Portable Navigation Devices Now Available At Chevrolet Dealerships
As part of a new agreement between General Motors and TomTom, Chevrolet Dealerships will now offer TomTom portable navigation devices (PNDs) to customers who purchase a 2009 or newer Camaro, Colorado, Cobalt, Express, Impala or HHR. Customers who purchase one of these vehicles will have the option to choose from the TomTom VIA 1405 or VIA 1505. With the addition of these products to Chevrolet's Accessories line, new vehicle buyers have the opportunity to easily and conveniently add TomTom's navigation technology to their vehicles at the time of purchase.
"Increasingly drivers are looking for more options for navigation solutions and TomTom is the perfect supplier for GM since we are a leader in both the Consumer and Automotive markets,"' said Charles Cautley, Managing Director TomTom Automotive and Licensing. "TomTom is excited to partner with GM to provide navigation devices to Chevrolet customers."

Callaway Golf Introduces New Hex Black Tour Golf Ball
Callaway Golf Company is introducing its new HEX Black Tour™ golf ball, which features a host of new and proprietary technologies. The engineering advancements, including an innovative dual-core construction, an exceptionally durable cover material and revolutionary HEX Aerodynamics, combine to deliver a five-piece golf ball with better Spin Separation and all-around performance characteristics than any previous introduction from Callaway.
"We took a unique approach in the design of our new HEX Black Tour golf ball and the investments we've made in new technology over the past few years have culminated in this innovative 5-piece construction," said Dave Bartels, Sr. Director, Golf Ball Research & Development, Callaway Golf. "The level of Spin Separation golfers will experience can be attributed to our advanced i-Core technology and new DuraSpin cover material. Our advanced dual-mantle system and optimized HEX Aerodynamic design produce the ball speed and flight characteristics to benefit all golfers."

Adonia Greek Frozen Yogurt Introduced By Ciao Bella
Ciao Bella Gelato has introduced Adonia Greek Frozen Yogurt by Ciao Bella, the company's newest line of all natural, better-for-you desserts. Adonia marks an innovative extension to Ciao Bella's established collection of gelato and sorbet products as the first frozen yogurt offering at mass retail. Coming to retailers nationwide this spring, the Adonia line includes a variety of Ciao Bella's signature flavors available in 14-oz. containers (Blueberry, Espresso, Key Lime, Mango, Peach, Raspberry and Vanilla) and yogurt bars (Peach and Wild Blueberry).
Deborah Holt, Vice President of Sales and Marketing at Ciao Bella, said, "Creamy and truly heavenly, Adonia represents our boldest and most inventive product to date, and we look forward to providing consumers with a truly unique and tangy spin on both the Ciao Bella brand and Greek yogurt craze."

Vita Coco Helps Launch New Coconut Water Coffee Drink: Coco Café
Vita Coco, the nation's largest coconut water brand, has made an investment in a California-based beverage start-up called Coco Café, which produces a ready-to-drink beverage of fresh coconut water and organic, fair-trade espresso with milk. Vita Coco co-founder and ceo Michael Kirban, said, "Coco Café, started by friends Brian McCaslin and Elan Eifer, has enormous potential to be the next breakout beverage brand. Coco Cafe adds a new layer of coconut water-fueled functionality to the coffee category and expands the appeal of coconut water for all beverage consumers." As part of the agreement, McCaslin and Eifer will be able to leverage the best of Vita Coco's production and distribution networks and marketing expertise to grow the Coco Café brand.

Curve appeal Fragrance Introduced
Elizabeth Arden has introduced curve appeal, an extension of the classic Curve fragrance. curve appeal for men and women is a modern spin on the success of the original curve. curve appeal for women is a sensual cocktail of apple and exotic jasmine blended with warm amber and vanilla. curve appeal for men is a blend of cool citrus and sensual spice with tempting hints of suede and musk. The fragrances are incredibly sexy and effortlessly cool, just like the women and men who wear it. The modernized bottle is inspired by the fast-paced energy and forward motion of a new curve generation and features the classic curve pump lock. curve appeal for men and women is available at mass retailers.

Britney Spears Teams Up With Hasbro To Introduce New TWISTER DANCE Game
With the help of pop icon Britney Spears, Hasbro is launching the new TWISTER DANCE game. The innovative game combines today's best dance music with the iconic TWISTER spots and will give girls a new way to learn moves to today's hottest dance songs, including a custom TWISTER remix of "Till the World Ends" featuring Britney Spears. In addition to having a custom remix of her hit song featured in the game, Spears will be featured on game packaging, in a television ad and in dance instruction videos that will be released.

The Juice By Energy-X Introduced
Pacific Shore Holdings has released The Juice, energy mix by Energy-X. Developed by the company that introduced Energy-X, the instant energizing, sugar-free chewing gum, and the Energy-X, an infused lip balm, this one-of-a-kind energy mix can be added to virtually any beverage including cocktails and sports drinks. The Juice is essentially flavorless and odorless when mixed into any liquid concoction, making its uses endless. The Juice has zero calories, no carbohydrates, is sugar-free, and is fortified with 70mg of caffeine and nearly a full daily dose of B12, B6, and B3 (Niacin) vitamins per serving. When mixed into spirits or cocktails, the B-Vitamins provide an Anti-Crash / Anti-Hangover effect on the body, which makes The Juice a very unique product.

Kraft Foods Introduces belVita Breakfast Biscuits
Kraft Foods has launched a new breakfast category in the U.S. with belVita, Breakfast Biscuits. Specially baked with whole grain, belVita Breakfast Biscuits are lightly sweet, crunchy biscuits that provide nutritious sustained energy that lasts all morning. The new breakfast biscuits can be found in the cookie/cracker aisle of stores nationwide. To introduce the nation to this new breakfast option, the belVita Breakfast brand is calling on Americans to "Power Up, People" in its new marketing campaign. The brand will also spread the word about this delicious new breakfast by partnering with cultural tastemakers and launching a nationwide sampling effort.
"We're thrilled to introduce an entirely new kind of breakfast with belVita Breakfast Biscuits," said Janda Lukin, Director of Innovation at Kraft Foods. "Europeans have been enjoying breakfast biscuits for years - now it's time for America to give them a try."

Ruffino Expands Portfolio With Moscato d'Asti
Ruffino, the trusted Italian winery founded in Tuscany in 1877, has debut its vintage Moscato d'Asti DOCG. The release of the 2011 bottling represents the first sweet, semi-sparkling Moscato Bianco from Ruffino, world-renowned for its award winning Chianti wines and characteristic celebration of la dolce vita. Ruffino Moscato d'Asti, available nationally this month, is priced for success in the U.S. market, where Moscato is seeing a surge in popularity among Millennial consumers.
Angus Lilley, Director of Marketing for Ruffino, said, "Ruffino is pleased to offer a Moscato d'Asti DOCG to the U.S. market for the first time, where consumers are discovering a diverse selection of sparkling and semi-sparkling wines to suit their palates. Accessibly priced at $15, Ruffino Moscato is poised to enter a price segment that has experienced triple digit growth over the last year and after the successful launch of our Prosecco DOC in 2011, we feel confident in the prospects for Ruffino Moscato d'Asti."

Sabra Introduces Two New Hummus Flavors, Southwest And Tuscan Herb
Sabra Dipping Company, the country's leading hummus manufacturer, has unveiled a new line of Garden Variety hummus in two flavors, Southwest and Tuscan Herb. The flavors are inspired by the fresh herbs and vegetables found in different gardens of the world. The two new varieties will be available this February in stores nationwide with two more to follow later this year. The Southwest hummus features corn, black beans and jalapeño peppers, while the Tuscan Herb combines red peppers, tomatoes, carrots and spinach with Sabra's smooth hummus.
"We are really excited about the new flavors in the Garden line. Initial retail and consumer reaction has been very strong," said Ken Kunze, Chief Marketing Officer for Sabra Dipping Company. "The new flavors are a fresh take on hummus inspired by gardens from around the world. As the market leader, we are looking to take the category to the next level."

Samsung Launches Galaxy Note Super Phone
Samsung Mobile is launching a revolutionary super phone, the Galaxy Note™. Todd Pendleton, Chief Marketing Officer for Samsung, said, "The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before." The Samsung Galaxy Note will be sold at AT&T and Best Buy Stores nationwide.

Schick® Xtreme3® Debuts Eco-Friendly Razor Designed To Keep Plastic Out Of Landfills
Schick® has unveiled the new Schick® Xtreme3® Eco™, the first disposable razor to use 100 percent recycled plastic in the production of its handle and 100 percent post-consumer paper in its packaging. Manufactured and shipped out of the company's 99.9 percent landfill-free facility in Milford, CT, Schick® estimates they'll be saving over 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor. Schick® Xtreme3® Eco™ is currently available for both men and women at Wal-Mart with wider, national distribution.
"We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave," said Suma Nagaraj, brand manager for Schick® Xtreme3®. "At Schick, we're taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we're continually looking for ways to improve-creating this product was the next step in our journey."

SKORA Debuts High-Performance Minimal Running Shoes
Focused on crafting the best running shoe ever, SKORA® is rolling out its revolutionary BASE and FORM zero-drop performance running shoes. SKORA builds each shoe on their custom R01 platform, including the anatomically correct REALFIT™ last. Designed to fit like a 'second skin', the R01 mimics each of the foot's many contours as it moves, and encourages you to "Run Real." SKORA shoes are engineered to allow for natural movement. The design features distinctive details like asymmetrical lacing, stitch-down construction, a curved outsole heel and forefoot, unique concave forefoot profile, no heel counter and an elastic heel strap, all of which allows for an optimum, personal fit and maximum comfort and performance. SKORA, based in Portland, Oregon, builds shoes that encourage biomechanically correct running performance with minimal interference.

Sperry Top-Sider To Expand Brand Beyond Footwear
Sperry Top-Sider, the leading nautical performance and lifestyle footwear brand and inventor of the world's first boat shoe, continues to build on its market momentum through strategic product category expansion beyond footwear. The company has signed five new license agreements to expand Sperry Top-Sider branded products in such new areas as belts, bags, hosiery, eyewear, swimwear and cover-ups, headwear, scarves, gloves and shoe care, among others. The new product collections will launch in Spring 2013 in the brand's wholly owned Sperry Top-Sider specialty retail stores located across the nation, at premium department stores and additional specialty retailers in the U.S. and Canada.
According to Craig Reingold, Sperry brand president, "We keep hearing from people that love this brand that they want more Sperry products, and through these new licensing agreements and experienced partners, we expect to deliver on consumers' needs across a range of retail stores beginning in Spring 2013 with a broad spectrum of footwear, as well as much-anticipated additional product collections for women and men who share our passion for the sea and the lifestyle that the brand represents."

Tom's Of Maine Launches New Naturally Dry Antiperspirant Line
Tom's of Maine has launched its new Naturally Dry antiperspirant line, clinically proven to keep you fresh and dry all day long. Naturally Dry is the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources and without artificial fragrances, preservatives and silicones found in many conventional brands. Tom's of Maine new Naturally Dry performs to the same Food and Drug Administration standards for wetness protection required for all underarm antiperspirant products. Naturally Dry antiperspirant is available in both Unscented and Natural Powder scent and is 100% recyclable from canister to cap.
"Feeling fresh and dry is critical to our sense of confidence every day so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," said Peter Bright, marketing director at Tom's of Maine.

West Coast Chill To Launch World's First Self-Chilling Beverage
Joseph Company International will launch the world's first self-chilling beverage can through licensing under the brand name "West Coast Chill." West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, and no artificial colors or flavors. This beverage features Microcool® technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source. An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration. West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012 and will be available initially in select convenience stores in Southern California and Las Vegas.

Wildman Adds Cavicchioli To Italian Wine Portfolio
Frederick Wildman and Sons has added Cavicchioli, the leading producer of premium sweet red sparkling wine in Italy, to its portfolio. The Cavicchioli 1928 Lambrusco Emilia Dolce IGT will join the 'sweet red wine' craze and be offered through Wildman's network of national distributors. Cavicchioli was founded in 1928 by Umberto Cavicchioli, grandfather to brothers Sandro, the winemaker, and Claudio, the company's General Manager.
"As value brands continue to appear by leaps and bounds in retail stores and restaurants across the nation, so is the sweet, red and 'frizzante' category riding the same wave," said Francine Kowalsky, Director of Marketing-National Brands. "Approachable, thirst-quenching wines that are different and fun, are now hip again, and at the very reasonable price of about $8, hard to overlook."

New Yoplait® Lactose Free Yogurt Debuts
Yoplait® is encouraging people with lactose intolerance to say "yes" to dairy with its newest yogurt, Yoplait Lactose Free. Ninety-nine percent fat free and packed with 50 percent of the Daily Value of calcium and vitamin D, Yoplait Lactose Free offers a delicious, healthful dairy option for the millions of Americans with lactose intolerance. Yoplait Lactose Free is available in four flavors: Strawberry, Peach, Cherry and French Vanilla, and contains no artificial sweeteners.
"People with lactose intolerance may avoid yogurt altogether because they don't want to deal with the worry of digestive symptoms," said Christina Meyer-Jax, registered dietitian and Yoplait Lactose Free spokesperson. "When people avoid dairy, like yogurt, they may have lower intakes of important bone-building nutrients like calcium and vitamin D. With 50% of the Daily Value of calcium and vitamin D, Yoplait Lactose Free offers a great solution."

John Browett Joins Apple As Senior Vice President Of Retail
Apple® has named John Browett Senior Vice President of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple's retail strategy and the continued expansion of Apple retail stores around the world. "Our retail stores are all about customer service, and John shares that commitment like no one else we've met," said Tim Cook, Apple's CEO. "We are thrilled to have him join our team and bring his incredible retail experience to Apple."

Cedar Fair Names Kelley Semmelroth CMO
Cedar Fair, a leader in regional amusement parks, water parks and active entertainment, has named Kelley Semmelroth as the Company's executive vice president and chief marketing officer, a newly created executive role. Semmelroth comes most recently from TD Bank where she served as the Senior Vice President of Marketing and previously, Bank of America and Walt Disney Parks and Resorts where she also held executive marketing positions. (Web site) www.cedarfair.com

Columbia Names Adrienne Moser VP, Global Apparel Merchandising & Design
Columbia Sportswear Company, a global leader in active outdoor apparel, footwear and accessories, has appointed Adrienne Moser as vice president of global apparel merchandising and design for the Columbia brand. Moser brings more than 20 years of senior experience in apparel merchandising with several global brands. Most recently, she served as the general manager of apparel merchandising at Columbia. Prior to joining Columbia, Moser spent 14 years at Patagonia.

Genius Brands Names Denise Kovac Marketing Director
Genius Brands International, developer and marketer of entertainment products including the Baby Genius(R) line of music and education-based products and characters, has appointed Denise Kovac as Marketing Director. A recognized leader in the direct response industry, Kovac joins Genius Brands with more than 25 years of consumer product experience. (Web site) www.globenewswire.com

Macy's Announces Marketing Executive Changes
Ron Klein, Macy's chief stores officer, will retire effective March 31, 2012, after a distinguished retailing career that includes 36 years with the company. Peter Sachse, Macy's chief marketing officer, will succeed Klein as Macy's chief stores officer. He will be responsible for the nationwide portfolio of Macy's stores, as well as the region and district stores organization and visual merchandising. Sachse also will retain responsibility for the company's omnichannel strategy, which brings together stores, online and mobile capabilities to serve customers whenever and wherever they want to shop. Jeffrey Gennette, Macy's chief merchandising officer, will assume additional responsibility for overseeing marketing and macys.com. He will closely coordinate those functions within the company's My Macy's localization and omnichannel strategies. Martine Reardon, executive vice president for marketing, will succeed Sachse as Macy's chief marketing officer. In this role, Reardon will be responsible for all marketing, advertising, creative development, social media, cause marketing, brand public relations, tourism marketing, customer insights and data analysis.

Menasha Packaging Acquires Strive Group
Menasha Packaging Company has acquired The Strive Group of Chicago, a leading provider of integrated in-store promotional display solutions. According to Mike Waite, president of Menasha Packaging, "The acquisition of Strive will enhance our merchandising supply chain model and strengthen our geographic coverage. Customers are increasingly turning to companies that can manage their entire merchandising process and the addition of Strive to Menasha Packaging will improve our offerings and strengthen our competitive position." The acquisition will make Menasha the largest independent in-store promotional solutions provider to retailers and CPGs in the United States as well as strengthen its traditional packaging business. (Web site) www.menashapackaging.com

Bernhard Glaser Appointed V.P. Marketing For Mercedes-Benz USA
Mercedes-Benz USA has appointed Bernhard Glaser to vice president of marketing. Glaser was most recently general manager, product management for MBUSA. In his new position, Glaser will be a member of MBUSA's executive management team with overall responsibility for marketing communications, market research and product management of the Mercedes-Benz and Maybach brands in the U.S. He will report to Steve Cannon, president and CEO of MBUSA.

SquareTrade Names Ty Shay CMO
SquareTrade has appointed Ty Shay as it Chief Marketing Officer. Shay joins SquareTrade with a history of growing brands and businesses such as Hotwire, Esurance, Clorox and P&G. Most recently Shay founded FanIQ, a sports social games site. "Ty's expertise and leadership in building industry-transforming brands like Hotwire and Esurance makes him an ideal fit," said Steve Abernethy, SquareTrade Founder and CEO. "Ty shares our obsession on consumer focus. We are excited to attract his unique combination of entrepreneurship and consumer branding skill." (Web site) www.squaretrade.com

Tanger Appoints Carrie Geldner CMO
Tanger Factory Outlet Centers has promoted one of its senior management team members, Carrie Geldner to Senior Vice President and Chief Marketing Officer. Geldner was named Senior Vice President of Marketing in May 2000. In her expanded role, Geldner will be responsible for the marketing organization to ensure that the Tanger branded message is distributed across channels to targeted audiences.

Above All Advertising Introduces Spring Frame Stand XL Outdoor Display
Above All Advertising has introduced the 85" Tall Spring Frame Stand XL Outdoor Display. This Large Swing Stand is significantly taller than most spring frames on the market to attract attention from greater distances. It provides a large 75"H x 22" Wide print area. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.net

i Display Introduces Android Based Media Player
i Display, an interactive digital display company, has launched an Android Media Player specifically designed for the retail market needs. The i Display's Android based Media Player enables retailers to play their media, content and applications on any screen size and from any location in 1080P full HD quality. i Display's Android media player has embedded Wi-Fi and 3G (optional) which enables easy update and upload of content remotely making it the first truly mobile media player. In addition, the Wi-Fi and 3G allow for automatic connection to a web based, easy to use remote content management system (CMS). Powered by Android OS, i Display's media player can run a multitude of retail applications, videos and images that can be used to promote products, entertain customers and communicate with them in-store. In addition, the Android Media Player gives retailers the ability to showcase real time and social media updates. Retailers can download applications from the Android Market or develop their own applications. In addition, the Android media player provides you with the flexibility to connect to external hardware such as a barcode scanner, Android supported touch screens, motion sensor and touch and push buttons to deliver an interactive customer experience. For more information, visit (Web site) www.i-display.com

Keith Fabry Introduces iKFRplayer
Keith Fabry Reprographics has introduced the iKFRplayer in a smaller more secure package. The iKFRplayer WALLmounted retains all the features of its full size lineage in a wall mountable configuration that frees up floor space and provides a more permanent and secure system. The iKFRplayer incorporates digital dynamic signage, touch-screen interactivity, and printed graphics. For more information, contact Keith Fabry Reprographics, 7 East Cary St., Richmond, VA 23219; (Tel) 804.649.7551; (Web site) www.www.keithfabry.com

Keyser Retail Solutions Introduces ZoneOptimizer™ Drive-Thru Menu
Keyser Retail Solutions(KRS), a leader in QSR signage and drive-thru technology, has introduced the Order ZoneOptimizer™ Drive-thru Menu Board system. This innovative product is in direct response to QSR operators' need to better implement dayparting strategies at drive-thru while keeping costs at a minimum. "We set out to leverage the very latest in available technologies to create a drive-thru menu board product line that is unmatched in terms of driving sales up and operating costs down," said KRS president, Judy Haselberger. "The OZO™ delivers on both fronts." The Order Zone Optimizer™menu board system is designed to be modular-and to support a multiple daypart business. Each module is a three-sided column, and operators can implement signage that has one, two, three or more columns depending upon their need. The columns rotate to a new daypart through an automation system that is programmed similar to most home thermostats. This automation allows greater control and flexibility of customer communication. OZO™ MenuBoards come standard with energy-efficient LED lighting. For more information, visit Keyser RetailSolutions at (Web site) www.keyserretailsolutions.com

Outwater Plastics Offers Hang It Sign System
Outwater Plastics offers a Hang It Sign System for both single and double sided applications. The sign hanging kit comes complete with 10 ft. length chains, S-hooks and ceiling clips. Signs are held in 1/8" thick non-glare clear acrylic. Signs are available in three sizes. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Planar Systems Introduces Clarity™ Matrix 3D
Planar Systems, a global leader in digital display technology, unveiled its latest breakthrough in professional 3D visualization and full-HD large format video wall technology. Clarity™ Matrix 3D, the industry's thinnest, most visually accurate 3D LCD video wall system, has many technological advances, including: Stereoscopic Visualization. With advanced optics on the surface of the LCD, the Matrix 3D delivers exceptional 3D visualization, flicker-free images and superior contrast and brightness over a wider viewing area than other 3D technologies. Hassle-free glasses. Clarity Matrix 3D's passive glasses reduce eye strain, weigh less and don't require batteries. They are also significantly less expensive than active-shutter glasses. Ultra-thin profile. The Clarity Matrix design features the EasyAxis™ mounting system and off-board electronics that reduce the install depth to a just 3.6 inches/93 mm - a fraction of the space required by rear-projection video walls and none of the room lighting compromises of front projectors. 3D simulation for Professional Labs and Meeting Rooms. The Clarity Matrix 3D's 46-inch LCD panels can be tiled to create large, virtually seamless video walls. The Clarity Matrix 3D LCD Video Wall System is currently available for purchase through Planar's worldwide network of authorized resellers. For more formation, visit (Web site) www.planardigitalsignage.com

Testrite Visual Products Introduces Single And Multiple Section Hanging Trapeze Bars
Testrite Visual Products has introduced Single and Multiple Section Hanging Trapeze Bars for hemmed graphics featuring satin anodized aluminum tubes. Made of a strong aluminum alloy, units are lightweight and economical. They feature top and bottom crossbars and steel eyebolts. Custom sizes are available. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Windo Displays Offering DeskWindo® 5-Series
Windo Displays is offering its redesigned DeskWindo® 5-Series, which will also be available in poster sizes A4 and 8.5x11 inch. Smooth and sleek best describes the design of the latest generation of DeskWindo®. Its modern lines make it even more enticing for advertisers to choose for exchangeable counter-top advertising as part of their in-store communication strategy. For more information contact Windo Displays, P.O. Box 30035, St. Catherines, Ont., Canada; (Tel) 289-668-6407; (Web site) www.floorwindo.com

K2 Fabrication Names David King As Master of Fabrication
K2 Fabrication and Design, a leader in the production of high quality trade show exhibits, permanent interiors and retail components, has named David King to the newly created position Master of Fabrication. King is a highly experienced builder, craftsman and entrepreneur with more than 25 years of experience in the exhibits, events, and permanent interiors industry. He co-founded K2 Fabrication in 2002, and in the years since its establishment, the firm has completed work for a number of world-class firms, including Seagate, Honda, James Hardie, and Northrop Grumman. (Web site) www.k2fabrication.com

GNP Introduces Gold'n Plump Chicken Sausages, Bratwursts And Breakfast Links
GNP Company™, the Midwest's largest chicken producer, has launched its first-ever line of Gold'n Plump® chicken sausages, brats and breakfast links. From Parmesan Italian and Hot Italian Chicken Sausages to Chicken Bratwurst and Apple Maple Breakfast Links, the new Gold'n Plump product line will bring fresh, premium quality chicken sausages to grocery stores throughout the United States. Gold'n Plump's new chicken sausages, brats and breakfast links have 50 percent less fat than most pork varieties and often less fat and sodium than many competing poultry sausages. All four products are gluten-free and nitrate-free; three (with the exception of Parmesan) are also dairy-free. "Gold'n Plump consumers told us they're looking for healthier alternatives to pork brats and sausages," said Sara Danforth, new product development manager for GNP Company. GNP Company will also provide sustained marketing support for the new products including point-of-sale materials. (Web site) www.goldnplump.com

inMarket Launches World's First Mobile Shopper Network
inMarket has unveiled the inMarket Shopper Network, the first mobile network exclusively reaching shoppers making retail purchasing decisions. With historic consumer mobile adoption and the opportunity created by the rapid convergence of online experiences in physical retail, inMarket has responded by crafting the largest audience of targeted shoppers available via mobile. The inMarket Shopper Network combines the volume of brick-and-mortar retail with the performance accountability of online advertising in its hyper-targeted programs - a concept only recently made possible through mobile. inMarket's audience is composed of mobile-enabled shoppers - the average American who now uses their phone as a resource before, during, or after shopping in stores. The inMarket Shopper Network has the capability to reach over 20 million mobile-enriched consumers across multiple channels. (Web site) www.inMarket.com

JWT Names Ron Magliocco Global Business Director, Shopper Marketing
Bob Jeffrey, Worldwide Chairman and CEO, JWT, announced that Ron Magliocco has joined the agency as Global Business Director, Shopper Marketing. In this newly created position, Magliocco will be responsible for expanding JWT's existing shopper marketing capability for JWT Worldwide at the network and office levels, as well as strengthening and growing the JWT integrated marketing capabilities in North America. "Ron Magliocco brings valuable world made client experience and a proven track record of new business success to this new role at JWT," said Bob Jeffrey. "He will lead our growing integration with JWT in North America and will oversee the Global Shopper Marketing initiative for JWT to find new opportunities and resources to extend our shopper marketing experience across the network." Magliocco joins JWT from Ryan Partnership, where he led the agency's Shopper Marketing Center of Excellence. Prior to that, Magliocco spent six years at The Coca-Cola Company, where he held positions in brand marketing, consumer promotions and retail marketing. (Web site) www.jwt.com

LimeGreen Appoints Midderhoff VP To Expand Retail Marketing Practice
LimeGreen, a Chicago-based integrated marketing agency, has appointed Latonia "Toni" Midderhoff as VP/Account Director. In this position, Midderhoff will play a critical role in expanding multicultural and segmented retail marketing for the creative shop. Prior to this, Midderhoff served nearly seven years as brand manager at Kraft Foods. (Web site) www.limegreen.net

eXelate Forms Alliance With Nielsen Catalina Solutions
eXelate and Nielsen Catalina Solutions, two leaders in the shopper insights, data marketing and online advertising industries, are joining forces to help consumer packaged goods (CPG) marketers reach consumers with more relevant digital advertising that is based on actual in-store purchasing behavior. The new alliance complements and expands Nielsen Catalina Solutions' digital footprint by leveraging eXelate's data cloud to power audience optimization and return on investment (ROI) measurement capabilities to a select list of online media partners via a closed-loop implementation. Through the industry's most advanced data cloud, eXelate ingests data from leading online and offline organizations and delivers dynamic marketing insights on more than 300 million global unique users that power enhanced advertising performance. (Web site) www.exelate.com

New ScentSational Coating Technology Offers Low Cost Scent Sampling
ScentSational Technologies has developed EncapScent,(TM) a new patent pending scent delivery technology for packaging. EncapScent scented MicroEncapsulated Coatings (MEC's (TM)) are custom formulated to be applied to any type of package. The MEC's can be directly applied to packaging after filling or assembly, directly on the manufacturing line. This new technology enables brand owners to add a scent to their package which stays dormant until activated by consumers at the point of sale or during use. EncapScent enables brand owners to convey brand aroma to consumers and to sample a product's aroma prior to purchase without them opening or tampering with the product.
EncapScent is an evolved version of scratch and sniff technology which is paper based and designed to only used in printing applications. With EncapScent MEC's, there's no need to print expensive pressure sensitive labels and adhere them to the package. The ability to add EncapScent directly onto the package results in considerable cost savings to the brand owner. EncapScent's aroma payload is also superior to scratch and sniff and is made from a proprietary blend of materials that enable it to stick to virtually any surface. EncapScent may also be engineered to release at different stages; when picked up from the shelf, during handling, during opening, during use or consumption. (Web site) www.scentt.com

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