New Winfuel Multi-Vitamin Created For Winners
Winfuel is a new multi-vitamin specially geared for those whose lives are dedicated to winning. Going beyond the traditional for your health daily vitamin routine, Winfuel focuses on winning and the psychological as well as physiological stamina the body needs for a winning performance. Three separate formulas were created to meet the specific needs of men, women and children. Each formula provides more of certain key vitamins and minerals than found in other popular name brands. Winfuel is being promoted at NASCAR races and celebrity events.
Coca-Cola Presents Past American Idol Finalists To Fans At Simon Malls
Simon Brand Ventures and Coca-Cola have launched a multi-mall event featuring live performances by 2004-2005 past American Idol finalists exclusively at Simon Malls across the country. The live event brings the drama and excitement of American Idol firsthand to tens of thousands of people across the U.S.
In addition to experiencing live performances from American Idol favorites LaToya London and George Huff (third and fourth place finishers) from the 2004 season and current 2005 season finalists just voted off the show, attendees will be treated to an exclusive "backstage" Q&A session with the contestants and an American Idol trivia contest. Fans can also compete in a live singing competition and dance contest to win prizes such as Simon Visa Giftcards and American Idol t-shirts.
"People are enthralled by the contestants, the performances and the judges," said Mike Stern, Director, Immediate Consumption Customer Marketing, Coca-Cola NA. "Coca-Cola understands that passion. Programs like this one help bring the excitement of American Idol directly to the fans."
"Simon prides itself on consistently bringing America's hottest marketing properties face-to-face with the most sought-after consumer audiences," said Mikael Thygesen, Sr. Vice President of Business Dev. for Simon Brand Ventures. "We're thrilled to help Coca-Cola share the excitement of American Idol by offering this unique, interactive opportunity to fans across the country."
New Dark Chocolate M&M's Debut Tying Into Release Of New Star Wars III
New Dark Chocolate M&M's have been introduced, available in both plain and peanut varieties, in celebration of the release of Star Wars: Episode III Revenge of the Sith. The limited edition Dark Chocolate M&M's feature special Star Wars-themed colors and packaging depicting M&M's spokescandies in movie scenarios. "Red" and "Yellow" will be in the spirit as Jedi Obi-Wan and Darth Vader, respectively.
"We continue to look for innovative approaches to launch products and know that dark chocolate is in great demand from our consumers," said Martyn Wilks, V.P. and GM of Snackfoods at Masterfoods USA, makers of M&M's Brand Candies. "Creating the Star Wars M-Pire in anticipation of one of the biggest movie events of all time is a wonderful way to introduce a new product while delivering great taste and fun interaction with out collectible confections."
The Jibe, New Wine Brand From New Zealand Launched
Cellar Door, a division of PacificWine Partners, has introduced The Jibe, a new wine brand which aims to bring to life the essence of New Zealand and sailing, one of its favorite sports. The Jibe takes its name from a sailing term that means "to shift a sail from one side of a yacht to the other in order to turn." It offers two varietals, a Sauvignon Blanc and a Pinot Noir and is available nationally at fine wine merchants.
New Mommy Munchies Bar For Pregnant & Nursing Moms
Eating For Two has introduced the first nutrition bar created to meet the dietary needs of health-conscious pregnant, nursing and postpartum women. Mommy Munchies Nutrition Bars, designed by an active mom for active moms, contain necessary protein, calcium, folic acid and iron for a balanced and healthy pregnancy diet. The nutrition bars are initially available in select stores within the Florida region with plans to expand distribution throughout the U.S. in 2005.
World's First Digital Home Telephone For VoIP Launched
Viseon, a global developer of broadband personal communications solutions, has launched the next generation VisiFone, the first digital consumer telephone designed to dramatically enhance the features offered by virtually all VoIP carriers in the U.S. and abroad. In addition to enhancing less expensive, unlimited calling plans, the new VisiFone will enable Voice over Internet Protocol (VoIP) carriers to provide all of the premium communication features made possible by a consumers' digital broadband connection. Using the VisiFone, consumers can now experience digital CD-quality audio, TV-quality two-way video telephony and conveniently control and mange the features of their VoIP service right on the screen of their telephone. The power of broadband and VoIP is further expanded with a number of new consumer friendly features never before available on any telephone, PC or videophone. For the introduction, Viseon partnered with Texas Instruments and Vonage, a leading North American broadband telephone service provider.
George Foreman's Knock-Out Cleaning Products Launched
Knockout Holdings has launched the George Foreman's Knock-Out line of household cleaning products. George Foreman's Knock-Out Household Cleaning Products are environmentally friendly, easy and effective to use. The product line includes a Disinfectant, Multi Purpose Cleaner, Streak Free Glass Cleaner, and Deep Stain Remover and is available at mass merchandisers, warehouse clubs, drug, hardware, and grocery stores.
Hellmann's Launches First National Mayonnaise With Canola Oil
Hellmann's has introduced the first nationally distributed mayonnaise made with canola oil. Hellmann's Canola Real Mayonnaise provides a healthy balance of dietary fats that are important for health and well being, with the same rich, creamy taste of original Hellmann's Real Mayonnaise. "The nutritional profile of Hellmann's Canola Real Mayonnaise is intended to appeal to those consumers who want their diet to include a healthy balance of mono and polyunsaturated fats," said David Blanchard, Sr. V.P. of R&D at Unilever. "In fact, the product is high in monounsaturated fatty acids like olive oil, with the additional benefit of essential fatty acids."
Heineken Premium Light Debuts In The U.S.
Heineken USA has introduced new light Heineken beer to the U.S. market. The introduction of Heineken Premium Light is consistent with Heineken's strategy to expand and optimize its product portfolio and to capture an ever-growing share of the premium import segment of the U.S. beer market. "With Heineken Premium Light, we meet the growing need among the U.S. consumers for higher quality light beer brands that have a premium cachet," said Marc Bolland, Heineken N.V. Heineken will test this new beer in selected U.S. markets in 2005.
LaCrosse Footwear Names E. Sorensen Dir. Of Mktg.
LaCrosse Footwear, a leading provider of branded work and outdoor footwear, has appointed Erron Sorensen as the Director of Marketing. Mr. Sorensen has over 10 years of marketing management experience, including over 7 years with Dr. Martens.
Outwater Plastics Industries, Inc. now offers and stocks Mini Klem and Super Klem, uniquely styled universal connectors that easily enable panels with thickness from 1/8" to ¾" to be readily connected at any angle between 90 degrees and 270 degrees. Ideally suited for joining wallboard units or other construction elements together for exhibition/display purposes, the Klem Connectors provide a simple, low cost alternative to other types of fasteners that have been available and utilized in the past. The Klem Connectors can help save from 30% to 50% of the costs normally associated with the construction, dismantling and shipping of exhibits and displays. Unlike other connectors, the only tool required to fully utilize the Klem Connectors is a single hex key. Manufactured of injection molded zinc alloy, which provides much greater strength and long term durability than earlier models they replace, the body of the Klem Connectors house two changeable, rotating high polymer synthetic rubber inserts to accommodate various panel thicknesses. Outwater Plastics Industries, Inc. can be contacted at 1-800-631-8375 for sales and product information, or viewed online at www.outwater.com.
Outwater Plastics
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