Creative World

Week of April 25, 2011

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JCPenney And Modern Bride Offer Unique Fine Jewelry Shopping Experience For The Bridal Customer

J. C. Penney Company has debuted its exclusive Modern Bride concept in its bridal fine jewelry departments in stores. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today's bridal customer.

Pam Mortensen, senior vice president and general merchandise manager of fine jewelry at JCPenney said, "We are transforming our bridal business with Modern Bride, adapting to the needs of today's couples by providing a shopping experience that guides them through the important bridal fine jewelry purchase."

Set in the back of the fine jewelry department to provide an intimate customer experience, the Modern Bride in-store experience features Modern Bride signage, distinctive fixtures, in-case lighting, displays and packaging, and is staffed with associates trained as Modern Bride Professionals, ensuring customers have a meaningful and memorable shopping experience. Under the Modern Bride brand, customers will find an elevated and expanded assortment of stylish, high-quality bridal jewelry from wedding bands to engagement rings, including four new special bridal jewelry collections -- "I Said Yes!™," "True Love Celebrate Romance™," "Cherished Heart™," and "Love Lives Forever™."

Chevrolet Premiers New Sign For Its Dealers

Mike Anderson Chevrolet of Merrillville, Indiana, helped Chevrolet unveil its new look of the future by erecting the first sign of its new design in the country. The dealership recently completed a manufacturer-mandated comprehensive renovation which made it the prime candidate for the signs premier. Mike Anderson, said, “The new display reflects an aura of the vibrant future of our business.”

Carfax Expands Marketing Support for Dealers

Carfax is increasing its support of dealers to boost customer traffic and used car sales. Subscribing dealers have access to an expanded set of free marketing materials from Carfax that includes Car Fox inflatables and signage that help influence a car buyer. Updated vehicle and door stickers featuring Car Fox and media assets for the 'Show Me the Carfax' campaign are a few of the items available to subscribing dealers. Participants in the Unlimited Carfax Report Program for dealers also can reserve a variety of Car Fox inflatables and a full-size Car Fox suit for special events.

“The inflatable Car Fox is an absolute traffic-stopper,” said Randy Jackson, general manager of Serra Buick GMC Cadillac in Washington Township, Mich. “We nearly tripled sales from a normal three-day period having Carfax and Car Fox everywhere on the lot. In fact, at least two sales we made were from passers-by stopping in because they saw Car Fox outside. Carfax provides us with dynamic assets that legitimize our used car message and help us sell more cars.”

Ford Motor Company Opens 600th Quick Lane Store, Expanding Fastest-Growing Auto Service Network

Ford Motor Company's Quick Lane® Tire & Auto Center business recently opened its 600th U.S. store at Elk Grove Ford in Elk Grove, Calif. Quick Lane offers routine vehicle maintenance such as oil and filter changes, as well as light repair services including brake repairs and tire replacements on all vehicle makes and models.

"I'm excited about the sales and service opportunities of our new Quick Lane facility," said Matt Wood, dealer principal at Elk Grove Ford. "As customers keep their vehicles longer, routine maintenance becomes even more critical to ensuring the long-term durability and quality of the vehicle. Our factory-trained technicians are looking forward to servicing these customers at our new Quick Lane store." In addition to its continued expansion, Ford also is launching a voluntary brand freshening initiative to assist Quick Lane operators update the interior and exterior of their facilities to maximize the sales and service experience for customers.

"We are very pleased with our strong growth of Quick Lane and want to continue our momentum by delivering branding elements that will help keep our Quick Lane facilities looking fresh and inviting to consumers," said Frederiek Toney, president of Ford's customer service division globally. Ford's Quick Lane vehicle maintenance business remains the fastest-growing service brand in the industry.

Marriott Resorts Opens First Dylan's Candy Bar At Shadow Ridge Resort In Palm Desert, CA

Marriott's Shadow Ridge in Palm Desert, Calif. is bringing a sweet experience to its owners and guests with the opening of its very own Dylan's Candy Bar, modeled after the innovative New York flagship store. The shop's bright turquoise walls with a candy-coated ceiling, custom candy-themed light fixtures and shelves full of tantalizing treats is guaranteed to indulge the inner child in everyone. Guests can enjoy a delicious adventure discovering their favorite candy and chocolates, including gummy bears and jelly beans, a vast variety of nostalgic treats and various flavors of Dylan's Candy Bar's exclusive line of chocolate bars. Other eye catchers include the famous Whirly Pop Tree with its branches of lollipops and candy-inspired apparel and accessories that look good enough to eat.

"The Marriott Vacation Club experience is about creating memorable moments for our Owners and guests," said Daniel Slaughter, general manager of Marriott's Shadow Ridge. "We're excited to offer the first Dylan's Candy Bar at a Marriott resort and see this as the perfect complement to our amenities at Marriott's Shadow Ridge."

TD Bank Constructing First Net-Zero Energy Bank Location In U.S.

TD Bank, America's Most Convenient Bank®, is building the first net-zero energy bank location in the United States, which will open in Ft. Lauderdale, Fla. The U.S. Department of Energy's (DOE) National Renewable Energy Laboratory defined a net-zero energy building (NZEB) as a residential or commercial building that produces and exports in a year at least as much renewable power as the total energy it uses.

The new store, which is already under construction and will be connected to the local utility grid, will require approximately 97,000 kilowatt-hours (kWh) of electricity a year to operate, but it will produce a minimum of 100,000 kWh a year on site. The net-zero energy TD Bank store will also target the highest level of LEED certification, LEED Platinum. Only eight buildings in the nation are registered as NZEBs with the DOE, and TD Bank will be the first to register a net-zero energy bank.

Bharat Masrani, President and CEO, TD Bank, said, "We are thrilled to open the first net-zero energy bank in the United States, and we will continue to work to reduce the energy we use. To us, being environmentally responsible is fundamental to being the better bank."

Color-Coded Signs Throughout Whole Foods Market® Meat Department For New Farm Animal Welfare Rating Program, Help Consumers Make More Informed Choices At Meat Counter

Whole Foods Market is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under 5-Step Animal Welfare Rating system. The rating system is the signature program of Global Animal Partnership, a nonprofit organization that facilitates and encourages continuous improvement in animal agriculture.

Independent, third-party certifiers audit farms and rate animal welfare practices and conditions using a tiered system that ranges from Step 1 (no crates, no cages, no crowding) to Step 5+ (animals spend their entire lives on one farm). The system provides a way to engage and reward producers by promoting continuous improvement in farm animal welfare. For shoppers, the rating system provides a way to make more informed choices at the meat counter. More than 1,200 farms and ranches providing the company's 291 U.S. locations with products have received Step certification through independent, third-party certifiers. Color-coded signs and stickers throughout Whole Foods Market meat departments identify these ratings.

Ziploc® And Recyclebank® Introduce First-Of-Its-Kind Initiative To Offset More Than 100 Million Pounds Of Waste

More than 90 percent of Americans want to protect the environment but only 33 percent of trash in the U.S. is actually being recycled, while 54 percent gets buried in landfills. To help reverse that trend and offset its potential product waste, the Ziploc® Brand is introducing a first-of-its-kind program with Recyclebank®, the leading sustainable action platform. The initiative will encourage and inspire families to increase recycling behavior to divert more than 100 million pounds of waste from landfills within 24 months. This is a step toward SC Johnson's larger goal to, one day, achieve no waste.

Beginning with Corpus Christi, Texas, Ziploc® aims to sponsor the expansion of Recyclebank's impactful rewards-for-recycling platform into enough new U.S. communities to keep approximately the same amount of other waste - including glass, metals, paper and plastic - out of landfills as the amount of potential waste, measured by weight, generated by Ziploc®. This initiative is part of a larger recycling program and builds on ongoing Ziploc® efforts to lessen its environmental footprint.

Black & Decker Launches RapidRoller™ Paint Roller

Black & Decker has introduced the RapidRoller™ Paint Roller, designed to help consumers complete paint projects up to two times faster than with traditional rollers. The RapidRoller has an exclusive three-position pivoting roller frame that allows users to paint in tough-to-reach corners. With the RapidRoller, reloading the roller is easy, and it eliminates the need to fumble with a messy paint tray.

New Callaway upro mx Ushers In New Standard In Golf GPS

Callaway Golf Company revealed its next generation golf GPS device, the Callaway upro mx. A successor to the Company's acclaimed original upro device, the Callaway upro mx sets a new standard for innovation in the category with a host of intuitive technological advancements. The device introduces a full-color Multi-Gesture Touch Screen and a precise Optical Finger Navigation system so golfers can easily navigate the deep feature set with the swipe of a finger. Pre-loaded with more than 25,000 courses from the Company's global database, the upro mx allows golfers to use the GPS device's offerings straight out of the package. Additionally, Callaway upro mx is the only dedicated golf GPS system on the market that offers hi-resolution actual aerial photography of each golf course. Available in May, the upro mx features no annual fees.

"The Callaway upro mx is a major step forward in the golf GPS category, delivering the best user experience and the most robust feature set in the sport," said Joey Balardeta, Vice President, Integrated Devices, Callaway Golf. "No other golf GPS device comes close to offering such premium technology in this price range."

Renowned Winemaker Daryl Groom Launches Colby Red Through Walgreens

Renowned Australian winemaker Daryl Groom has launched Colby Red, a new table wine blend produced in partnership with Treasury Wine Estates. The brand is dedicated to raising awareness for heart disease as the Groom Family supports the American Heart Association and partners with the St. Jude Medical Foundation to identify other cardiac research organizations and families in need. Colby Red is being sold through a collaboration with Walgreens and will arrive roll-out to more than 4,500 Walgreens locations during American Heart Month in February.

ConAgra Foods Introduces Healthy Choice Café Steamers®

ConAgra Foods is offering four new Healthy Choice® Café Steamers® meals. New Asian Inspired Healthy Choice Café Steamers meals include Lemongrass Chicken & Shrimp, Kung Pao Chicken, Pineapple Chicken, and Beef Teriyaki.

Dannon Introduces Activia® Parfait Crunch

The Dannon Company has launched Activia® Parfait Crunch, a blend of creamy Activia® lowfat yogurt, fruit pieces, and lowfat crunchy granola. With 220 calories and three grams of fat per 6oz, Activia® Parfait Crunch offers people a convenient choice to add to their breakfast or a delicious snack option that helps naturally regulate the digestive system. Activia® Parfait Crunch is available in February in supermarkets nationwide in four delicious flavors: Strawberry & Granola, Mixed Berry & Granola, Vanilla & Granola, and Peach & Granola. "Activia® Parfait Crunch blends sweet, refreshing fruit lowfat yogurt with granola to give you a creamy and crunchy snack," said Philippe Guerra, Senior Brand Manager at Dannon.

Cree Offers Revolutionary LED Light Bulb

In an industry first, Cree, Inc. has demonstrated the brightest, most efficient, LED-based A-lamp that can meet ENERGY STAR® performance requirements for a 60 watt standard LED replacement bulb. This unprecedented level of performance is the result of Cree barrier-breaking LED performance, Cree TrueWhite® Technology and patented Cree remote phosphor technology. The prototype bulb is dimmable and emits a beautiful, warm incandescent-like color of 2700 K, with a CRI of at least 90.

"This is a significant milestone for the industry," said Chuck Swoboda, Cree chairman and chief executive officer. "In the race to commercialize low-cost, energy-efficient LED bulbs, the industry has forgotten that LED lighting is supposed to look as good as the technology it is replacing. This is the first no compromise replacement for a 60 watt incandescent bulb."

GE Profile With Overnight Ready Helps Busy Moms

GE has introduced the GE Profile™ frontload steam washer with Overnight Ready cycle, which washes clothes, then removes so much moisture that clothes are comfortable to wear without transferring to the dryer. The detergent-less scoop on overnight ready GE Profile's frontload steam washer's innovative Overnight Ready is the first unit in the industry with the ability to wash small loads on an overnight cycle. The cycle even helps prevent clothes wrinkling compared to clothes that are left sitting in the washer overnight. The Overnight Ready cycle keeps clothes moving gently up to eight hours to remove moisture content. Two easy-to-clean filters trap lint for excellent results. "Having both that fresh-from-the-laundry feeling and a couple more hours of sleep is a huge bonus for today's busy lifestyles," said Jennifer Schoenegge, product manager, Clothes Care. "Now you don't have to sacrifice your sleep to get the laundry done. Whether it's the kids' soccer uniforms, a pair of jeans for casual Friday, or a few dress shirts, the GE Profile frontload steam washer finishes the laundry while you sleep."

American Honda Celebrates Its Heritage With Launch Of Honda Heritage Clothing Collection

American Honda Motor Co. has launched the Honda Heritage Clothing Collection, which consists of iconic Honda apparel designs from the early 1970s and action sportswear of the 1980s. Re-imagined, designed and produced in Southern California, select items from the collection are now available for sale. Additional designs and items will be introduced in the near future and are set to go on sale in late spring 2011.

"Honda is excited to celebrate its heritage by recreating styles and accessories from the past," said Steve Center, vice president of American Honda's national marketing operations. "We hope that fans of Honda and vintage clothing will celebrate with us through the Honda Heritage Clothing Collection. American Honda was founded in Los Angeles in 1959, and the fact that these pieces are being designed and produced by partners in Los Angeles is a perfect fit for these historic pieces."

Kellogg's Crunchy Nut Cereal Makes U.S. Debut

After three decades of success in the U.K., the Kellogg's® Crunchy Nut(TM) cereal brand knows consumers don't want to wait to enjoy the delicious taste of Kellogg's® Crunchy Nut(TM) cereal. Fortunately, they don't need to, according to the brand's U.S. launch campaign because "It's Morning Somewhere(TM)." The launch of Kellogg's® Crunchy Nut(TM) cereal in the U.S. is the latest example of Kellogg Company leveraging proven ideas from around the Kellogg world.

Yuvraj Arora, senior director, adult ready-to-eat cereal marketing, said, "Given the success of the brand in other markets and the consistent feedback from consumers that they simply love the taste of Kellogg's® Crunchy Nut(TM) cereal, we're eager to bring this hugely popular brand to U.S. consumers, who we're confident will have a similar passion for Kellogg's® Crunchy Nut(TM) cereal." Kellogg will launch the brand in the U.S. with an enormous awareness-driving campaign that will include television, online and in-store advertising.

Iskream™ Brand Develops Supreme 'Blend' With Truvia™ Rebiana

Iskream and Truvia™ brand have introduced Iskream™, the first line of low-fat, naturally sweetened ice creams for the newly established, handcrafted gourmet ice cream brand. Created by a small boutique creamery in Connecticut, Iskream™ was founded to create a brand of ice cream that is delicious without the guilt. The new Iskream™ brand was inspired by the food ingredient innovation, Truvia™ rebiana, a natural, zero-calorie great tasting sweetener produced by Cargill.

"Bringing a new kind of natural sweetness to ice cream is a positive step in the development of innovative foods," said Zanna McFerson, assistant vice president, Cargill Health and Nutrition and business director for the Truvia™ enterprise. "With the introduction of this new dairy-based product family, there are now more than 20 new food and beverage products on the retail shelves featuring Truvia™ rebiana."

Marvel Entertainment And NBA Launch Co-Branded Merchandise

Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the National Basketball Association have collaborated to launch an exclusive collection of co-branded merchandise featuring NBA team logos alongside some of the most renowned Super Heroes in the Marvel Universe.

The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes - including premier character brands Spider-Man, Iron Man and Captain America, among many others - dressed in NBA team colors and logos. The collection will launch with headwear and apparel, including T-shirts and sweatshirts by C-Life, in sizes ranging from infant to adult, as well as headwear by New Era, and will look to expand into other key categories, including sporting goods and novelty items. Modell's and Madison Square Garden will launch the New York collection and the Staples Center will be the first destination for L.A.

SKYY Spirits Unveils Two New Exotic Flavors: Dragon Fruit and Blood Orange All Natural Infused Vodkas

Expanding its line of vodkas made with all natural ingredients, SKYY® Vodka introduces new SKYY Infusions® Dragon Fruit and SKYY Infusions Blood Orange - the first of their kind available nationwide. Inspired by exotic locales and current culinary trends, these new infusions blend authentic dragon fruit and blood orange with SKYY's premium distilled vodka, creating two alluring, distinctively different spirits. All Natural SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange join the brand's existing line of unexpected flavors, which includes Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

"We were intrigued by dragon fruit because it is a superfruit with a unique taste profile, which is something both consumers and bartenders are looking for in their spirits choices right now," said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. "Orange is the third most-popular vodka flavor in the U.S., but when SKYY does an orange, it is anything but ordinary. We explored the farmer's markets and focused on the most exotic and flavorful orange possible - blood orange. Then, we made our vodka all natural and infused, which brings out the ripe, juicy taste of the real fruit." Both All Natural SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange will be available nationwide starting in February. The launches will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions.

Sony Computer Entertainment To Unveil 'PlayStation®Suite' For Android™ Based Portable Devices

Sony Computer Entertainment has unveiled "PlayStation®Suite" (PS Suite), delivering the PlayStation® experience to Android™ based portable devices. Through this entirely new initiative, users will be able to enjoy PlayStation content on an open operating system for the first time in PlayStation history. In the dramatically evolving and diversifying mobile market, the number of users who enjoy games casually on a variety of devices including mobile phones, smart-phones and tablet PCs, has been increasing significantly. By offering "PlayStation quality" content to this rapidly growing market, SCE will not only deliver the PlayStation experience to a wider base of users around the globe, but will also be able to offer game developers and publishers the potential to further expand their business opportunities to these devices.

Under Armour Launches Groundbreaking Performance Cotton Collection

Under Armour, the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, has introduced its latest product innovation - Under Armour Charged Cotton™, an innovative performance cotton collection. Charged Cotton furthers Under Armour's leadership in technology-based product development by taking standard cotton fabric and infusing it with performance material. The Under Armour Charged Cotton Collection includes men's and women's shirts and shorts as well as capri tights for women available nationwide in March. Extensive testing helped to create the Under Armour Charged Cotton Collection, which is the softest, most comfortable material Under Armour has ever produced. Staying true to the Brand's heritage, Under Armour's Charged Cotton wicks away moisture with signature technology and dries five times faster than ordinary cotton. Charged Cotton also offers the much-needed stretch and recovery that is integral to training, resulting in lower "cling force" and a stick-free fit.

New HAPPYMUNCHIES™ Organic Whole Grain Veggie Snacks Deliver Convenient Nutrition For Children

HAPPYFAMILY ®, the nation's leading premium organic baby food, has introduced new HAPPYMUNCHIES™, portable baked organic cheese, veggie and whole grain snacks. Perfect for small hands on-the-go, HAPPYMUNCHIES are crafted with all-natural and organic ingredients including organic white cheddar cheese, organic whole grain corn meal and organic vegetables, offering parents yet another convenient way to serve their children food packed with the powerful nutrients they need to achieve optimal health and wellness. HAPPYMUNCHIES will be on store shelves later this year.

S1 Series By Safety First Introduced

Dorel Juvenile Group, a leading juvenile products manufacturer, has launched a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies"R"Us stores nationwide.

Odyssey Unveils D.A.R.T. Line Of Putters

Callaway Golf Company has made available at retail the new Odyssey® D.A.R.T.™ line of putters, featuring a groundbreaking target alignment system. Odyssey's Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putterhead to easily align the center of the putter face with the target when addressing the ball. The D.A.R.T design is based on the brain's ability to complete images that the eye doesn't at first see. In this case, the mind completes the apex of the dart device in the center of the ball, ensuring the most accurate alignment possible. Two models are available featuring D.A.R.T technology-the D.A.R.T. standard model is a mallet with a double-bend shaft and full shaft offset, while the D.A.R.T Blade features a crank-neck hosel and full-shaft offset.

Men's ROGAINE® Unscented Topical Foam Introduced

ROGAINE® introduces new Men's ROGAINE® Unscented Topical Foam, a secret weapon in the battle against hair loss. New Men's ROGAINE® Unscented Topical Foam is formulated to fit easily into any man's grooming routine with no fuss and no telltale fragrance. ROGAINE® quickly penetrates into the scalp to revitalize hair follicles that have become dormant and stimulate hair growth. The brand removed the fragrance to encourage better consumer usage.

Yoplait Kids Introduced As Wholesome Snack Option

Yoplait Kids yogurt has been introduced to please moms nutritionally and delight kids with the taste of this kid-friendly snack. Yoplait Kids has an excellent source of both calcium and vitamin D, a good source of protein and a taste kids love. It also contains 25% less sugar than the leading kids' yogurt, and has no high fructose corn syrup, artificial colors, flavors or sweeteners. "Moms are constantly struggling to find healthy snacks that kids will want to eat," said Elizabeth Bowen, Associate Marketing Manager for Yoplait Kids. "Yoplait Kids yogurt will please moms with impressive nutritionals and delight kids with fantastic taste!"

Earth Introduces New Earthies® Collection

Building on the popularity of its Earth® casual footwear collection, Earth, Inc. has launched the Spring/Summer 2011 Earthies® line. The new branded line builds off the "seriously healthy footwear" proposition of the entire company, and represents an exciting expansion into higher fashion profiles and silhouettes. Within the category of health and wellness footwear, Earthies® represents the first branded entry to be designed for work, dress casual, and even dress wearing occasions. The Spring/Summer 2011 launch of Earthies® is highlighted by a line of short heels and wedges and can be found at many leading fashion boutiques and footwear shops.

Norton Introduces NortonLive Ultimate Help Desk To Tackle Consumer Tech Problems

Norton by Symantec introduced its new NortonLive Ultimate Help Desk service - a personal IT help desk service for consumers that supports a broad range of computing and digital devices, from PCs to printers to iPod devices, commonly used at home. Expert technicians are available 24x7 to help set up, manage or repair technical problems saving consumers time, money and frustration with their digital lives. NortonLive services provide consumers with two different remote help desk services to meet their varying needs: subscription plans with unlimited support for a broad range of computer and digital devices as well as an "a la carte" service called NortonLive Rescue Me, which diagnoses computer problems and provides a recommendation for repair.

"For years, consumers have trusted Norton to address their security needs," said Kevin Chapman, vice president and general manager, Worldwide Consumer Services, Symantec. "With NortonLive Ultimate Help Desk, we are pleased to extend our ability to support our customers beyond security, to solving a variety of technology issues they might experience with their PC or other digital devices."

Sony To Debut NGB

Sony Computer Entertainment is introducing its next generation portable entertainment system (codename: NGP), which delivers the ultimate portable entertainment experience, at the end of 2011.

This new system offers a revolutionary combination of rich gaming and social connectivity. By having both Wi-Fi and 3G network connectivity, together with various applications, NGP will enable infinite possibilities for users to “connect,” “share” and “play” with friends wherever they are.

McDonald's Names Kevin Newell As Global Chief Brand Officer

McDonald's Corporation has named Kevin Newell Executive Vice President and Global Chief Brand Officer. The Global Chief Brand Officer position oversees Marketing, Menu Innovation, Consumer Insights and other global brand assets at McDonald's. Newell was previously U.S. Senior V.P. and Restaurant Support Officer for McDonald's USA West Division.

"I'm honored to be given this opportunity to leverage all of our tremendous assets and resources to build an even stronger bond with our customers," said Newell. "I'm looking forward to working collaboratively across our system to deliver a customer experience that helps differentiate our brand even further."

Jockey Names Dustin Cohn SVP, CMO

Jockey International has named Dustin Cohn as Senior Vice President, Chief Marketing Officer. In this critical role, Cohn will provide marketing strategy and leadership for Jockey, developing integrated marketing programs. Cohn was previously Chief Marketing Officer for Optimer Brands, an apparel and textile solutions company, in Chicago, Illinois. Prior to Optimer Brands, Cohn was the director of marketing for the Propel brand at PepsiCo.

Better Homes And Gardens Real Estate Names J. Marchetti V.P. Marketing And Communications

Better Homes and Gardens Real Estate LLC has appointed Jennifer Marchetti to its management team as vice president of marketing and communications. Marchetti will be responsible for brand marketing strategy, direct, online and franchise sales marketing, and public relations. Most recently, Marchetti served as Wyndham Worldwide's vice president of marketing and innovation for the Wyndham Family of Brands.

Payless ShoeSource Promotes Vincent DeSantis To SVP And CMO

Payless ShoeSource has promoted Vincent DeSantis to Senior Vice President and Chief Marketing Officer. In his role, DeSantis is responsible for all marketing and branding initiatives for the retailer. He also oversees the development and growth of Payless' strong brand portfolio. DeSantis joined Payless in 2008 where he served first as Vice President, Consumer and Brand Marketing and was later promoted to Divisional Senior Vice President, Marketing.

Harlem Globetrotters Name Angela Leaney EVP, Brand Marketing

The Harlem Globetrotters have hired Angela Leaney as the team's new executive vice president, brand marketing. Leaney will be responsible for building the overall Globetrotters brand as well as creative strategy and production, media planning, digital, advertising, research and promotions. Leaney spent the last two-plus years as the chief marketing officer of Newsweek, and was senior vice president at Nickelodeon for the previous eight years.

Prudential Appoints Kara Segreto CMO

Prudential has named Kara Segreto Chief Marketing Officer for Prudential Retirement. In this role, Segreto will oversee the development and execution of Prudential Retirement's marketing programs. During her career with Prudential, Segreto has held a number of marketing positions and prior to that, Segreto led Prudential Retirement's Integrated Marketing & Strategy.

Outwater Plastics Offers Ultra Thin light Box

Outwater Plastics offers an Ultra Thin light box with a flip frame for easy graphics updates. The Ultra Thin light box is only 7/8" thick, with a 1- 1/4" wide beveled edge profile. It features a 50,000 hour LED life, and uses very little power. It features sturdy lightweight aluminum construction. The unit is offered in a range of different frame sizes from 18' x 24" to 24" x 36". For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Walls + Forms Offers Versaflex™ Modular Frame System

Walls + Forms offers its Versaflex™ modular frame system. Versaflex features high quality low profile aluminum extrusions with hidden connectors. A design profile has both front and side panel applications, unique to the display industry, which allows for construction of an array of products. A unique extrusion enables the creation of virtually any design. A patented profile facilitates the creation of three-dimensional design for any situation. It can be sized to specifications, which can include illuminated side panels with vertical or horizontal module formats. Versaflex is also easy to install--top or side loading, you can switch out in seconds and can assemble in a few seconds with no power tools needed. For more information, (Tel) the Walls + Forms sales team at 972-745-0800; Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374-1112 USA, visit(Web site) www.wallsforms.com

Pexco Introduces AisleSmart

Pexco has introduced AisleSmart, a family of innovative display products. This Flagged Upright Aisle Marker can be used as a left or right hand marker and is co-extruded with a gripper design to easily affix to a merchandiser without tools or metal mounting hardware. For more information on AisleSmart products, contact Pexco, 1600 Birchwood Ave., Des Plaines, IL 60018; Tel. 847- 789-3941; (Web site) www.pexco.com

Novozymes and POET Exhibit At DC Auto Show

At the DC Auto Show, Novozymes, a world leader in bioinnovation and POET, the largest ethanol producer in the world, celebrated being one mile closer to their destination -- the commercialization of cellulosic biofuels. With recent breakthroughs in enzyme technology and advancements in corn stover/cob collection processes, this waste to fuel solution is closer than ever to commercial reality. "A large part of our success to date with corn cobs and stover is the improved efficiency of the enzymes used in the fuel production process and the reduced costs of the enzyme production process," said Novozymes President Adam Monroe. "In just two years, we have been able to reduce our enzyme cost by 80 percent, while at the same time increase performance 1.8 times. Together with partners like POET, we have developed a renewable fuel that is better for our country, better for our environment and cost competitive to gasoline."

Monster Media Adds 3-D Advertising To The Mix

Monster Media, a pioneer of digital out-of-home advertising, is taking advantage of the increased demand for digital 3-D projection through the newly formed division, Monster Media 3-D. The Orlando-based company plans to create larger-than-life illusions featuring elaborate effects and digital animations that bring a building's exterior to life.

“3-D building mapping and projection is an extraordinary and complex experience and this expansion seemed to be a natural fit for our company,” said Chris Beauchamp, CEO of Monster Media. “The all-star team we have created for Monster Media 3-D is headed by Jack Hattingh, and we are excited to have such a big player on board.” For more information about 3D projection, contact Monster Media,; Tel. 800.276.2337; (Web site) www.monstermedia.net

Walmart To Donate 20,000 Tickets To America I AM Exhibit

Walmart, the presenting sponsor of the America I AM: The African-American Imprint tour, is helping to provide all families and students in the Washington, D.C. area access to this special exhibition by making 20,000 free tickets available to the public. In partnership with the D.C. Commission on the Arts & Humanities and DC Arts & Humanities Education Collaborative, Walmart is giving students and families the opportunity to learn about African-American history in the U.S.

America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, has made its Washington, D.C. debut at the National Geographic Museum. Walmart is also offering specially-priced tickets at Walmart stores in the Washington, D.C. area.

D3 Debuts Largest Digital LED Screen

D3 LED, LLC, has built and installed the largest continuous surface digital LED screen to date in New York’s Times Square. D3 designed and engineered the 82,000 lb. LED display for its client, TSQ Digital. It measures one hundred feet wide by fifty feet high, and was designed to serve multiple advertisers. The LED display is capable of exchanging data transmitted via cell phone and broadcasting HD video feeds, providing a unique interactive platform for third-party advertisers.

“D3's proprietary digital technology allows advertisers to create interactive and customizable branding experiences for consumers,” said Jason Barak, D3 managing partner. “Our newest LED display system is a real game changer, and it absolutely raises the bar in the digital display space.” The display uses 5 million LEDs. A live 3G-HDSDI video production studio enables the display to be utilized for live events in Times Square. (Web site) www.d3led.com

A.O. Smith Launches Mobile Tour

A. O. Smith has kicked off the ‘High Efficiency Revolution’ Tour, a two-year cross-country excursion showcasing the company’s portfolio of high efficiency water heaters. A.O. Smith has equipped a High Efficiency Mobile Marketing Vehicle (MMV), with its high efficiency family of products. The tour will visit distributor/wholesaler locations, where contractors, plumbers, specifying engineers, builders and consumers are invited to visit the High Efficiency MMV and learn firsthand how A. O. Smith’s innovative new line is changing the water heating industry.

The High Efficiency Revolution Tour will feature A. O. Smith's innovative high efficiency products, including Cirrex® Solar Thermal Water Heating System, the NEXT Hybrid® High Efficiency Gas, the Voltex® Hybrid Electric Heat Pump, the Effex® High Efficiency Gas, Tankless and the Vertex™ Condensing Gas water heaters. Each of these units will be on display throughout the High Efficiency Revolution Tour in an interactive learning environment. (Web site) www.aosmith.com

Provision Interactive Demonstrates 3D Interactive Gesture Recognition

Provision Interactive Technologies is demonstrating the first interactive gesture prototype with PrimeSense and the PrimseSensor 3D camera that includes natural interaction sensing and recognition technologies. By utilizing PrimeSense's 3D camera technology in combination with Provision's 3D holographic display technology and gesture recognition, consumers can interact with 3D images in a fast, fun and informative way to truly define "infotainment."

We are pleased to be working with the PrimeSensor 3D camera to offer retailers and consumers a whole new way to interact with 3D holographic images being seen in retail stores," said Curt Thornton, CEO of Provision. "We are ushering in a new era in Digital-Out-Of-Home networks where consumers can make selections without having to touch a touchpad where a thousand hands have been before. It's revolutionary. It's fun. And of course it is much more sanitary." (Web site) www.provision.tv

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