Elizabeth Taylor Color Cosmetics Line On Display
Elizabeth Taylor's line of Color Cosmetics was merchandised on this sleek display, which communicated the product's high quality and prestige image to the mass market.
The display was designed to mirror the renowned White Diamonds fragrance bottle. It ships fully assembled and requires roughly one square foot of counter space. Clear labeling of product categories on each shelf and shade names for each SKU help store personnel to correctly load product. New items and shades are easy to add or update. The unit enhances shopability by categorizing the line by lipstick, lip gloss, face powder and nail color. The display can either sit on a counter or hang from the wall. The glittery texture that frames the header visually connects the fixture to the fragrance tester and package. Elizabeth Taylor and White Diamonds branding appears on the header, side panels, behind the glorifier and in the front graphic panel, helping to cross-sell the fragrance franchise.
The Elizabeth Taylor Color Cosmetics display was designed and produced by Diam International, a display company located in Woodside, NY.
Argo Ent. Opens First Mall-Based 'Virtual Store'
Silicon Valley-based Argo Entertainment recently opened its first Mall-based HD theater dubbed, "Metropolis Shopping and Entertainment" in a new upscale mall in San Jose, CA. This is the first of a planned network of "virtual store" marketing and entertainment centers in shopping malls across the U.S.
The free-theater offers consumers a constant barrage of high-definition quality entertainment videos-15-minute product "stories" that show continuously during open hours. The videos interact directly with in-seat, touch-screens to access proprietary online technologies, newly developed sound systems, holograms and sign-up technologies to draw consumers. In less than 15 minutes, consumers can experience what a Hummer really can do, or watch a mini-feature produced by Nissan to show what one of their cars can do in a city that has been literally shut down, and order information online to be delivered to a personal Web site.
For more information, visit www.argoentertainmentgroup.com.
3-A-Day Of Dairy Promotion Drives Moms To Dairy Case
The American Dairy Association recently conducted the "Win 3 Ways with 3-A-Day" promotion. With strong industry participation in the campaign, the 3-A-Day logo appeared on one billion plus dairy packages, helping to create a "billboard effect" for this nutrition message in the dairy case.
This year, 3-A-Day of Dairy made it easy for time-pressed moms to improve their health and homes by awarding a 3-Room Prize Package to one lucky mom and her family. Consumers could collect 3-A-Day of Dairy logos from packages of milk, cheese and yogurt and mail them in with a completed entry form for a chance to win the 3-Room prize package including GE appliances for the kitchen; a plasma flat-panel TV, DVD player/recorder, theater system and VCR for the family room; and a minivan for the garage.
Cosi Unveils New Restaurant Design
Cosi, Inc. recently debuted a prototype for the next generation of restaurants it will be building and franchising across America, featuring a new logo and a user-friendly interior design. The premium, convenience restaurant offers breakfast, lunch, coffee, dinner and dessert menus as well as wines and beers. The restaurant chain has developed featured foods that are built around a secret, generations-old recipe for crackly crust flatbread.
The first prototype restaurant redesign, located in Avon, CT, features a new dining room set-up with comfortable and intimate seating separate from the ordering area, new interior signage and changes that will enable guests to complete the ordering and payment processes faster. There are currently over 80 Cosi locations in 11 states.
General Mills Introduces Total Protein Lower-Carb Cereal
General Mills has introduced a lower-carb cereal, Total Protein, in response to consumer demand for reasonably-priced, lower-carb, higher-protein products that offer the nutrition and taste of traditional cereals. With 100% of the Daily Value of 11 vitamins and minerals, eight grams of net carbs, and 13 grams of protein, Total Protein cereal is an easy way for consumers to moderate their carbohydrate intake, while enjoying the taste and nutritional benefits of a familiar brand. Total Protein follows the nutrition tradition established in 1961 with the introduction of the original Total cereal.
Hansen Beverage Targets Gen-X Market With Lost Energy Brand
Hansen Beverage Company has formed a partnership with surf industry icon Lost International to develop, produce and distribute its Lost Energy drink, targeting the skeptical, hard-to-reach Gen-X beverage consumer.
In Southern California, the initial test market, Lost Energy was an instant success. The Company is now moving ahead with plans for a national rollout. Mark Hall, Hansen's Sr. V.P., who heads up the new Lost Beverage Company, said, "We see tremendous opportunity to leverage the equity in the Lost brand. Hansen's already has an extensive national distribution network into which we can plug the Lost Energy brand."
"From the very beginning, the Lost brand represented the attitude of people who didn't follow the mainstream-didn't fit into the typical groove," said Joel Cooper, CEO of Lost. "The strong identification with our brand has created a dedicated following. When Hansen's proposed branding its new energy drink with the Lost persona, it seemed a great opportunity for both companies, one we could not turn down."
Island Display's patent-pending SkyBox retail fixture is a molded modified acrylic lens that covers standard fluorescent light fixtures commonly found in most drop-ceiling systems. The backlit billboard-on-the-ceiling handles large format graphics (up to 12 sq. ft. total coverage area on four sides) that project stunning and eye-catching images directly in the line of sight. For more information, contact Jim Jinright, Island Display, Inc., 417 Oak Bend Drive #280, Lewisville, TX 75067; (Tel) 972-315-7800.
Bally Total Fitness Grows Marketing Dept.
Bally Total Fitness has announced a restructuring of its marketing organization led by Martin Pazzani, Chief Marketing Officer, who was recently brought aboard to build a world-class marketing function. Alison Kal joins the Company as Managing Director, Brand Management, responsible for overall Bally branding for the main health club brand and the Company's fitness products and services. Michael Marasco has been appointed Managing Director, Customer Relationship Management. Kelly Hundt rejoins the Company as Managing Director, Field Marketing and Promotions. Steve Tucker is promoted to Marketing Controller. Cindy Wojdyla has been hired as Creative Director.
Maxell Data Storage Group Appoints S. Pofcher Sr. Mktg. Manager
Maxell Corporation of America, a marketing leader in premium recordable media products, has appointed Steven Pofcher to the post of Senior Marketing Manager for its Data Storage Group. Pofcher reports directly to Maxell's V.P. of Marketing, Peter Brinkman. He comes to Maxell from Reckitt Benckiser, where he served as Senior Marketing Manager.
nParallel Names S. King Director, Creative Strategies
nParallel, a brand communication, merchandising strategy and display company headquartered in Minneapolis, MN, has named Shawn E. King its new Director of Creative Strategies. King will be responsible for developing creative strategies to communicate brand attributes and marketing concepts in retail interiors and displays, merchandising systems and exhibits. Before joining nParallel, King was Creative Director at Shea, FFwd Group and John Ryan Company.
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