Creative World

Week of April 26, 2010

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Merchandising Marketing Manager Sought

Language-Learning Company Rosetta Stone Opens Experience Store In Times Square

Rosetta Stone, a leading provider of technology-based language-learning solutions, has opened an experience store at 2 Times Square in New York City. This new 600 sq. ft. store is designed to provide a complete experience of the Rosetta Stone solutions and will allow consumers to fully engage in the critically-acclaimed and award-winning method that unlocks the natural language-learning ability in everyone.

"As we continue our global expansion, we're excited to be opening this experience store located in the heart of Times Square, in the convergence of cultures, right alongside many of the world's top brands," said Eric Duehring, Rosetta Stone general manager and vice president of consumer marketing and sales. Rosetta Stone has opened a number of new kiosks around the world to give language learning enthusiasts an opportunity to discover a better way to learn a language.

"We are committed to providing consumers with the chance to experience Rosetta Stone anytime, anywhere in the world," said Matthew Pforr, national retail sales director at Rosetta Stone. "Our experience stores and kiosks allow us to personally connect with our customers, and with the opening of the Times Square experience store, even more people will have the opportunity to begin their language learning journey with Rosetta Stone."

Adventure Eye Kiosk Rents Helmet Cams To Skiers

Adventure Eye Video Systems is showcasing its new compact kiosk design and in store display kiosk. The Adventure Eye Video System is the only turn key business system allowing tour and resort operators to easily rent wearable cameras to their clients or film them participating in an activity and provide a customized DVD or jump drive with a recording of the experience within minutes of completion.

"The Adventure Eye Video System is a great new revenue generator for specialty tour operators and has broad applications in snow skiing, whitewater, scuba/snorkel, paintball and other action oriented activities," said James Griffith of Adventure Eye Video Systems.

The Adventure Eye Video System can be found at Specialty Sports Ventures select locations in Colorado, Major resort ski schools, on Major Cruise lines, dive and ski shops and other quality tour and experience operators.

Barbie "I Can Be" Campaign Promoted In-Store

Celebrating her 125th career this year, Barbie® kicks-off a global campaign to further inspire girls by partnering with The White House Project and Take Our Daughters And Sons To Work Foundation, as well as announcing today Barbie's® "10 Women to Watch in 2010" list. Additionally, for the first time, consumers can help select Barbie® doll's 125th career by voting on www.Barbie.com/Vote and choosing from among Architect, Computer Engineer, Environmentalist, News Anchor or Surgeon.

"Barbie inspires girls to try on different careers, encouraging them to play out their dreams and explore the world and all of its possibilities," said Stephanie Cota, Senior Vice President, Barbie Marketing. "We believe role-playing with Barbie leads to real life opportunities and are very proud to partner with organizations who continue to inspire girls and women with the belief and confidence that they can do anything."

In 2010 Barbie® doll continues to take on aspirational and culturally relevant careers with the introduction of I Can Be™… a Rock Star, Pet Vet, Newborn Baby Doctor, Dentist, Race Car Driver, Babysitter, Snowboarder, Ballroom Dancer, Preschool Teacher, Ballerina and Pizza Chef. Each of these dolls allows girls to "try on" and imagine themselves in different roles and careers. Girls can also extend their play online, as each toy comes with a special code that unlocks online games specific to that particular theme - allowing girls to further play out the career online. In-store posters support the I Can Be campaign.

OPI Displays Alice In Wonderland-Inspired Nail Lacquers

OPI will debut four limited-edition Nail Lacquer shades inspired by Alice In Wonderland. The fantastical shades include: "Absolutely Alice" - an absolutely amazing blue glitter; "Thanks So Muchness!" - a "much-have" red shimmer; "Off with Her Red!" - a glowering, empowering hot red; and "Mad as a Hatter" - a madly marvelous black-multi glitter. The spectacular colors are featured in a beautiful movie-themed display.

The Alice In Wonderland-inspired Nail Lacquers by OPI are on display at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard's, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta.

Ultra 3-D Movie Posters Promote 20th Century Fox's 'Avatar'

The producers of Avatar, James Cameron's epic motion picture, wanted movie posters that reflected the breakthrough 3-D experience they delivered in the theater. The latest 3-D marketing revolution came in the form of 3-D movie posters that have unimaginable depth and clarity.

The Ultra-3D Avatar posters were produced on new lenses utilizing a unique technology developed by Virtual Images, a leading provider of 3-D marketing products located in Redlands, California. Virtual Images worked with 20th Century Fox to produce nearly 2,000 Ultra-3D movie posters located in theaters and high-traffic venues throughout the United States and internationally. The posters were launched just in time for Avatar Day helping to create substantial buzz for the most anticipated 3-D movie. (Web site) www.virtualimages.net

Honda Begins Operation Of New Solar Hydrogen Station To Re-Fuel Honda Fuel Cell Electric Vehicles

Honda recently began operation of a next generation solar hydrogen station prototype at the Los Angeles Center of Honda R&D Americas, intended for ultimate use as a home refueling appliance capable of an overnight refill of fuel cell electric vehicles. Designed as a single, integrated unit to fit in the user's garage, Honda's next generation Solar Hydrogen Station reduces the size of the system, while producing enough hydrogen (0.5kg) via an 8-hour overnight fill for daily commuting (10,000 miles per year) for a fuel cell electric vehicle. Compatible with a "Smart Grid" energy system, the Honda Solar Hydrogen Station would enable users to refill their vehicle overnight without the requirement of hydrogen storage, which would lower CO2 emissions by using less expensive off-peak electrical power. During daytime peak power times, the Solar Hydrogen Station can export renewable electricity to the grid, providing a cost benefit to the customer, while remaining energy neutral. Designed for simple, user-friendly operation, the intuitive system layout enables the user to easily lift and remove the fuel hose, with no hose coiling when the hose is returned to the dispenser unit.

Engineered for an 8-hour, slow fill for overnight refilling of a fuel cell electric vehicle, the home-use Solar Hydrogen Station would replenish the hydrogen for a typical daily driving, meeting the commuting requirements of many drivers. Designed to support the needs of the future owners of fuel cell electric vehicles, the Honda Solar Hydrogen Station was also designed to complement a public network of fast fill hydrogen stations. The combination of a fuel cell electric vehicle and the solar hydrogen station could help lead to the establishment of a hydrogen society based on renewable energy, resulting in a major reduction of CO2 emissions and greater energy sustainability.

Newest WHOPPER™ Bar Restaurant Opens Its Doors In Miami's South Beach

Burger King Corp. has opened the WHOPPER™ Bar in the heart of Miami's South Beach, marking the next stage of the WHOPPER™ Bar's premium, customizable restaurant experience. The new location boasts innovative versions of the WHOPPER® sandwich, with ice-cold beer on the menu. WHOPPER™ Bar South Beach will operate 24 hours a day, seven days a week and provide a walk-up window for on-the-go orders as well as food delivery service for local guests.

"Burger King Corp.'s development strategy for the WHOPPER™ Bar involves carefully targeting marquee locations that often serve as consumer destinations," said Chuck Fallon, North America President, Burger King Corp. "Not only is South Beach in our backyard, but the warm weather, famous nightlife and colorful personality of the destination make it a great fit for a WHOPPER™ Bar restaurant. It also serves as a great opportunity to introduce U.S. WHOPPER™ Bar guests to food delivery service and the addition of beer on the menu." WHOPPER™ Bar South Beach features a modern look and feel, as well as the concept's specialized menu dedicated to delivering America's Favorite Burger in a highly personalized way. After customers select their sandwich, expert "WHOPPER®-istas" build burgers to order from a visible toppings theater that lets guests choose from an array of more than 20 favorites, such as A.1.® Thick & Hearty steak sauce, pepper bacon, guacamole and crispy onions.

Sharpie, Paper Mate & EXPO Brands Partner With TerraCycle To Launch First-Ever Upcycling Program For Used Writing Instruments

Sharpie®, Paper Mate® and EXPO®, have formed a new partnership with TerraCycle™, the pioneering upcycling company that finds new ways to repurpose otherwise throwaway items. The partnership will create the world's first program to collect and reuse pens, markers and other writing instruments while also helping raise funds for schools, charities, and non-profits nationwide.

Collection centers called "Writing Instrument Brigades" will be set up at participating locales, primarily in large corporations and schools where writing instruments are used most. For every writing instrument collected at a Writing Instrument Brigade collection center, two cents will be paid to a school, community group, charity or non-profit organization of the participant's choice. Overall, the collection efforts will reduce landfill proliferation, educate and inspire consumers to get involved, and provide much needed funding to schools and non-profit groups nationwide.

"Keeping one pen or marker out of a landfill may seem like a small contribution, but multiply that by the estimated $5 billion of writing instruments sold in the U.S. each year and it is a big opportunity to reduce waste to landfills," said Ben Gadbois, President of Markers, Highlighters, Art and Office Essentials for Newell Rubbermaid Office Products. "As the world's leading producer of writing instruments, it's not only our responsibility but our moral obligation to do our part to help the environment. TerraCycle offers us an innovative way to repurpose writing instruments after their useful life has expired."

True Food Kitchen To Open Its First California Restaurant At Fashion Island This Summer

Developed by Fox Restaurant Concepts and best-selling healthy-living author Dr. Andrew Weil, True Food Kitchen, the Phoenix-based restaurant, will open a new restaurant concept at Fashion Island, the popular dining destination in Newport Beach, CA. The restaurant will feature a menu and ambiance that appeals to sophisticated diners pursuing a balanced lifestyle.

"True Food is unlike any restaurant in the nation," said Sam Fox, CEO and President of Fox Restaurant Concepts. "Our philosophy celebrates high quality locally-sourced ingredients to create a unique menu that tastes great while nourishing mind, body and spirit. We believe Fashion Island - with its discerning and health-conscious customers - is the perfect place for us to expand."

Keith Eyrich, President of Irvine Company Retail Properties, said True Food Kitchen responds to consumers' evolving focus on healthy lifestyle choices. A wide variety of offerings will include soups; appetizers; salads; pasta; rice and noodle dishes; wood grilled dishes; sandwiches and burgers; brick oven pizzas and desserts. The restaurant will offer a selection of coffee drinks, natural juice blends, hot and cold tea, sparkling wine cocktails, organic and low calorie beer and sake. All wines are selected based on wineries' commitment to organic, biodynamic and/or sustainable farming practices. The decor will be warm and inviting, open - and "green," officials said. Materials selected for the interior are environmentally friendly, including caesarstone quartz countertops, low voltage LED lighting, low VOC paint, white oak butcher block tables & countertops and more. The restaurant will participate in a recycling program as part of its membership in The Green Restaurant Association.

Levi's Care Tags Promote Donating To Goodwill

Goodwill and Levi's® are launching a new initiative this month, "Care Tag for Our Planet," designed at diverting billions of pounds of unwanted clothing from landfills. Levi's® jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.

"Care Tag for Our Planet" is the first partnership of its kind to encourage donation as a way to extend the life cycle of clothing and textiles and reduce the environmental impact of caring for clothing. As a kick-off to the launch, shoppers who recently donated clothes to Goodwill also received a 30-percent off coupon for regular priced items purchased at Levi's® Stores.

Disney's New Designer Alice In Wonderland-Inspired Fashions Featured In Special In-Store Exhibit & Window Displays

Disney has launched a designer collection of apparel and accessories inspired by its upcoming film, Alice In Wonderland, being released in March, featuring favorite characters from the classic Lewis Carroll tales. Disney Consumer Products collaborated with renowned jewelry designer, Tom Binns, leading fashion designer Sue Wong and Swarovski, the world's largest producer of cut crystals, to create an interpretive line that brings the allure and mystery of the film and characters to life.

As part of the Alice fashion experience, DCP and Bloomingdale's have joined forces to create one-of-a-kind window displays at Bloomingdale's flagship 59th Street store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. The windows at 59th street will be complemented by a special exhibit in the contemporary sportswear department on the second floor, which will feature select costumes and props detailed with information from the film. In addition, seven Bloomingdale's stores across the U.S. including the NY flagship store will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material.

'Health Starts Here At Whole Foods Market' Initiative Launches

To help shoppers and Team Members who want to improve their health easily and naturally, Whole Foods Market, a leader in natural and organic foods, has launched its "Health Starts Here" initiative at all 289 locations in Canada, the United Kingdom and the United States.

"We opened our first store 30 years ago to provide natural foods as a delicious and healthy alternative to the increasing amounts of highly processed foods with artificial ingredients," said Margaret Wittenberg, global vice president of quality standards and leader of Health Starts Here at Whole Foods Market. "Over the years, we realized that providing the healthiest foods available is simply not enough. We are now deepening our commitment to healthy eating by providing education and support tools to inspire interest in foods that help improve and maintain health and vitality."

Whole Foods Market is featuring two unique third-party healthy eating partner programs to provide easy-to-follow guidance for shoppers and Team Members. The Engine 2 Diet and Eat Right America programs both offer 28-day "getting started" plans while providing plenty of room for personal choices to help those who are interested in starting on their own journey down the road to optimum health. Whole Foods Market will feature free information, recipes, in-store lectures, events and support groups. A selection of supporting educational books and cookbooks will also be for sale alongside the "Engine 2 Diet" book and "Eat Right America" program materials. To help shoppers identify healthy, nutrient-dense foods, stores will post signs with Aggregate Nutrient Density Index (ANDI) scores.

Coty Promotes New Fragrance, Beyonce Heat

Beyoncé has launched her debut fragrance, Beyonce Heat. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies Beyonce's sexy aura and unique sensual appeal. Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Apple Launches iPad, A Revolutionary Device For Browsing Web, Reading And Sending E-mail

Apple® has introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad's responsive high-resolution Multi-Touch™ display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds- thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499. "iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price," said Steve Jobs, Apple's CEO. "iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before."

Campbell Further Reduces Sodium In V8® 100% Vegetable Juices

Campbell Soup Company announced a further sodium reduction to its original V8® 100% vegetable juice, while still maintaining the same zesty taste. The company will roll out original V8 100% vegetable juice with 420 milligrams of sodium per 8-ounce glass - a 12 percent reduction and the second in the last three years. In addition, the popular Spicy Hot V8 variety has been reduced in sodium to 480 milligrams per serving, bringing the entire line of V8 beverages to meet the U.S. government-designated "healthy" criteria.

Allens, Inc. Introduces New Line Of Southern Style Canned Vegetables

Allens, Inc., the largest privately-held vegetable company in the nation, has introduced a new line of heart healthy, gluten-free Southern Style vegetables and side dishes. The Southern Style line of vegetables and side dishes introduces a new flavor profile for favorite southern vegetables, including Hoppin' John, Seasoned Black Beans, Seasoned Blackeye Peas, Seasoned Cabbage, Seasoned Collard Greens, Mixed Greens and Turnip Greens -- 23 varieties in all. The new products will be sold at participating retailers, such as Wal-Mart, Food Lion, Publix, Bi-Lo and other major retail outlets.

David Brown, Director of Retail Sales, Allens, Inc., said, "Allens new Southern Style canned side dishes have the authentic flavor of traditional Allens favorites with just the right amount of spice to give them the kick that Southern taste buds desire."

L'Oréal Paris Introduces 360° Clean With The Help Of Starlet Freida Pinto

L'Oréal Paris will launch a new innovation in skin cleansing technology, Go 360° Clean facial cleansers, with the help of actress Freida Pinto, best known for her starring role in "Slumdog Millionaire." Throughout the campaign, Pinto demonstrates the unique "Pop-Out. Pour-On. Go Clean" design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for an extraordinary, pore-by-pore daily cleansing experience. The Go 360° Clean collection offers a complete range of four expertly formulated, high-foam cleansers that are perfectly calibrated to perform with the Scrublet. L'Oréal Paris Go 360° Clean is available at chain drug, food and mass- market retailers.

Plum Organics Introduces Single-Ingredient Organic Baby Food Line

Plum Organics™, a leading premium organic baby food brand, has introduced its "JUST" line: six single-fruit purees of USDA organic baby food made with 100 percent fruits with no added sugar, juice, colors or flavors. The new "JUST" fruit options include JUST Apples, JUST Peaches, JUST Pears, JUST Bananas, JUST Prunes and JUST Mangos. Each organic fruit is gently cooked and pureed until smooth, then packaged in a BPA-free, lightweight pouch that pours easily onto a spoon for a mess-free eating experience -- a method that reduces food waste and eliminates the need for double dipping. The new "JUST" line is now available nationwide exclusively at Babies R Us/Toys R Us.

Telescope Casual Furniture Launches 2010 Windward Deep Seating Collection

Telescope Casual Furniture, a leading manufacturer and marketer of outdoor furniture has launched the Windward Deep Seating Cushion Collection, made from Marine Grade Polymer. This environmentally friendly material contains over 30% recycled plastic resin and will not crack or separate in any outdoor environment. The collection embodies Telescope's dedication to providing quality, versatile, and practical products as well as its efforts to preserve the environment. Telescope's Windward Deep Seat Cushion Collection features 85 outdoor cushion fabrics including a wide range of Sunbrella acrylics.

Company introduces Proprietary Air Recovery System Series For Duct-Free Ventilation.

Vent-A-Hood has unveiled the first truly effective duct-free range hood with the introduction of the Vent-A-Hood Air Recovery System series. "We've launched a whole new category of range hood," said Skip Woodall, president and CEO of Vent-A-Hood, about the ARS series. "Thanks to superior engineering and design, we offer the one real solution for residents in lofts, condos or high rises who have suffered with recirculating hoods that do nothing to clean the cooking air."

Unlike conventional low-quality ductless ventilation products on the market, Vent-A-Hood's new Air Recovery System includes a unique four-phase technology with four times the cleaning power to effectively collect the rising gases, separate the grease, contain the odor and trap the smoke for complete cooking air recovery.

"The Air Recovery System is a green technology to take pollutants out and put clean air back," Woodall said. "It is the only range hood worthy of the Vent-A-Hood name that will clean and recover good air when ducting to the outside of a home is not an option." The Vent-A-Hood ARS series, offered in two stainless steel designs, is now available across the U.S. and Canada.

VitaminSpice Introduces Iron Chef Line Co-Branded Line Of Spices And Flavorings

VitaminSpice and Iron Chef have created a co-branded line of spices to be distributed by American Distribution Company. The products will be offered in the following multi-packs: Italian Seasoning, Pizza Blend, Desert Pack, and Dinner Blend. Each pack will have two products including the all new Italian Seasoning Spice and the multicolor sprinkles desert topping. The Spices/flavorings have both Iron Chef and VitaminSpice on the labels.

"We are thrilled to be launching with Iron Chef as our first co-branding opportunity," said Ed Bukstel, President of VitaminSpice. "The Iron Chef brand is instantly recognized and stands for quality and food innovation. We expect this to add significantly to VitaminSpice's market exposure and revenue forecast over the 12 months."

Allan Bloc Offers Fieldstone Collection; First Eco-Friendly 'Stone Look' Retaining Wall System

Allan Block Corporation has released the first Eco-Friendly mortarless concrete retaining wall system -- the AB Fieldstone Collection®. Using recycled materials has allowed Allan Block to create a green retaining wall system that is safe for the environment using post consumer materials, without taking away from the quality of the blocks. With the look and appearance of natural stone, the lightweight units install quicker and easier than natural stone and lock securely together to build small landscape walls up to large commercial retaining walls. The AB Fieldstone Collection is available with different facing textures for the beautiful natural stone look, multiple size units to build patterned walls and is manufactured in several blended colors to match an existing landscape.

Briggs & Riley Travelware Introduces Luggage Collection For Adventure Travelers

Briggs & Riley Travelware, has launched BRX, a high-performance luggage collection for the adventure traveler. Through a combination of technical materials and advanced engineering, the new BRX collection provides a lightweight solution with extreme performance capabilities in a refined, modern aesthetic. The 7-piece collection is made up of wheeled carry-ons, large uprights, duffles and a backpack and is available in earthy Slate, Ocean and Amber colors. The introduction of BRX into the outdoor retail market marks new territory for Briggs & Riley, who for nearly 20 years has showcased collections at specialty luggage retailers. Tim McGuire, Director of Outdoor Retail, said, "BRX reflects our understanding of the adventure customer and our commitment to give them a highly functional bag that will withstand the most grueling travel conditions."

Low-Fat Granola And Fruit Crisps Introduced By Kellogg's Special K Brand

Kellogg's Special K brand has introduced two new products: Special K® Low-Fat Granola and Special K™ Fruit Crisps. With 50 percent less fat than the leading granola, Special K® Low Fat Granola contains 3g fat per 52g serving and is made up of whole-grain granola clusters sweetened with a touch of honey, and toasted to perfection for a great taste and a healthy crunch. The low-fat granola contains 190 calories and six grams of protein. New Special K™ Fruit Crisps are the solution to every woman's need for a great-tasting snack while on a weight-management plan. Offered in both Strawberry and Blueberry, these light, crispy bars are made with a real fruit filling and have a lightly sweetened drizzle on top. "When managing their weight women have told us time and time again that variety is an essential part of success," said Teresa Lindsey-Houston, associate director, Special K® brand. "That's why we're proud to launch these new products and provide real food options that taste great."

Folonari Debuts A 3L 'Fresh Cask'

Folanari, a pioneering Italian brand that helped put Pinot Grigio on the (wine) map, has entered one of the fastest growing segments of the wine business, the Premium 3L bag-in-the-box category. Folonari's quality-focused new 3L "Fresh Cask" package reflects the temperament of the wine-friendly, relaxed and inviting at consumer-friendly prices. The package is compact and portable-it keeps the wine fresh, crisp and delightful for weeks after opening. The new Folonari Pinot Grigio and Pinot Noir 3L "Fresh Casks" will be available through Frederick Wildman's network of US distributors at stores everywhere this spring.

Pacific Sands Introduces Natural Choices refillables Line

Pacific Sands, a manufacturer of a broad range of environmentally friendly cleaning products, has begun the first phase launch of its new Natural Choices™ refillables™ line. More than a year development, the Natural Choices™ refillables™ line rethinks the chemistry of essential household cleaning by offering 4 new products, perfect to clean an entire house without the use of chlorine, ammonia, alcohol or solvents. Each of these new, highly-effective products also offer a simple-to-use 8 ounce concentrate that makes 4 full bottles of 'ready to use' product.

"We believe the refillables™ line is uniquely positioned fill the needs of a growing base of consumers who are becoming increasingly aware of how the products they use impact the environment, their health and the health of their children," said Pacific Sands President, Michael Wynhoff. "Our refillables™ contain only ingredients that are 100% renewable and the use of our concentrates can literally save millions of gallons of petroleum. One truckload of refillables™ concentrates makes as much cleaning product as more than 30 truckloads of 'ready to use product." Natural Choices™ refillables™ will be sold at select locations starting in February.

Johnny Rockets Appoints Carl Arena SVP To Spearhead New Concepts And Global Expansion Efforts

Johnny Rockets, home of the Original Hamburger, has appointed Carl Arena as senior vice president of development, continuing its aggressive growth plan. Arena, who had previously served as executive director of development of Johnny Rockets in 2004, will work closely with new CEO John Fuller and the heads of international and domestic franchising, to develop strategic growth plans for the global restaurant chain. Johnny Rockets is expected to launch an additional 30 to 40 franchise locations this year, including three new concepts: sports lounges, mobile kitchens and its new FAST! model.

Cozette Phifer Koerber Promoted To V.P. Brand Marketing And Communications For Johnny Rockets

Johnny Rockets, home of the Original Hamburger, has promoted Cozette Phifer Koerber from corporate communications director to vice president of brand marketing and corporate communications. In addition to her current responsibilities, Koerber will oversee new media efforts, strategic partnerships and marketing communications. Johnny Rockets is expected to launch an additional 30 to 40 franchise locations this year, including three new concepts: sports lounges, mobile kitchens and its new FAST! model.

Larry Gulko Joins CYBEX As CMO

Cybex International, a leading manufacturer of premium, high-performance exercise equipment, has named Larry Gulko Chief Marketing Officer. In this role, Gulko will provide leadership and strategic direction to strengthen the company's market position, drive growth, and maximize the value of the CYBEX brand. One of Gulko's first initiatives was securing a multi-year agreement for PGA Tour legend Greg Norman to serve as an official ambassador for the innovative CYBEX Golf Fitness platform.

BrandPartners 'Store in a Box' To Provide Store Design For Lilly's Gourmet Pasta Franchise Rollout

BrandPartners' Store in a Box subsidiary has been chosen to provide store design for Lilly's Gourmet Pasta new franchise locations. Currently made in three US plants that have supplied high quality fresh handmade pasta to restaurants for over 20 years, Lilly's Gourmet Pasta has developed a new retail franchise system focused on serving their gourmet pastas through takeout, delivery, and catering. They are now focused on expanding their retail operations through franchises offering 16 varieties of fresh pasta and 28 toppings as well as soups and sandwiches. (Web site) www.brandpartners.com

Expand International Introduces Expand BrochurePocket

Expand International has launched the Expand BrochurePocket, a literature holder with a universal mount that works with most portable displays. The Expand BrochurePocket is a unique, transparent literature pocket that can be attached to the Expand PodiumCase as well as most indoor roll-up displays and banner stands on the market. It is easy to attach and remove. Super magnets are used to quickly attach the Expand BrochurePocket to the graphic of Expand’s roll-ups and banner displays. Simply "sandwich" the graphic between the pocket and the super-magnet and the Expand BrochurePocket is ready for handouts. For more information, contact Expand International, 300 Long Beach Blvd., Stratford, CT 06615; (Tel) 800-758-3020; (Web site) www.expandmedia.com

iSIGN Media Solutions Announces Partnership With Skipton Group

iSIGN Media Solutions has partnered with Skipton Group, a leading provider of IBM's AnyPlace Kiosk and retail Point-of-Sale systems, to integrate iSIGN's Bluetooth OEM software solution into the IBM AnyPlace Kiosks, which would then be able to deliver digital coupons, receipts and product information to customer's smartphones and handheld devices within a defined proximity of the Kiosk. "This will be an in store 'DIGITAL GREETER' providing a unique method for delivering product coupons and information to opt-in customers and participating store loyalty program members." said Paul Bruce Co-founder of Skipton. Additionally, data logging of coupons dispensed, consumer acceptance rates and the conversion to purchases for promoted items will be available in real time. All messaging is delivered free of charge to consumers and will ultimately increase product sales as well as brand and store loyalty. "Our partnership will result in a much more versatile Kiosk service offering, providing convenience to shoppers and valuable data capture and management capabilities to retailers - similar to current solutions in development for the Asian and European marketplace," according to Alex Romanov, Chief Executive Officer of iSIGN. (Web site) www.isignmedia.com

RockTenn Merchandising Displays Announces Partnership With Synergetic Media

RockTenn Merchandising Displays has entered into a strategic supply agreement with Synergetic Media, a leading illuminated signage manufacturer with offices in the United States, Canada, and China. For RockTenn customers, this relationship further enhances their ability to create high-impact retail signage for their in-store marketing and point-of-purchase display programs. According to Craig Gunckel, Executive Vice President and General Manager of RockTenn Merchandising Displays, "Our strategic arrangement with Synergetic Media and its high quality point-of-sale (POS) signage products gives our customers a unique offering in the marketplace." Chris Bazos, CEO of Synergetic Media, adds "We are very excited to have RockTenn as our strategic partner. The company brings a wealth of talent and experience related to innovation and execution of in-store marketing programs." For more information, visit (Web site) www.rocktenn.com or (Web site) www.synergeticmedia.com

Gladiator® GarageWorks Exhibits At International Builders Show

At the recent 2010 International Builders' Show, the Gladiator® GarageWorks brand exhibit showed how to customize garage organization to fit lifestyle needs whether the consumer is a first-time homeowner, part of a growing family or an empty nester. The Gladiator brand booth featured three distinct garage set-ups that represent key phases in a typical consumer's life. (Web site) www.gladiatorgarageworks.com

The Rogers Company Announces 'Return On Exhibiting' Program

The Rogers Company, a designer and builder of trade show exhibits and other branded environments, has announced Return On Exhibiting, a new approach to lead management to substantially increase sales resulting from trade shows. This new offering comes from a partnership between Rogers and Leads to Sales, Inc., who will work closely together to unite booth exhibit design and fabrication with lead management and post-show follow-up. The result is a one-stop shop for better trade show ROI. "We recognized a need within our customer base for tangible sales results from trade shows," said Jeffrey Blackwell, president of The Rogers Company. "This partnership allows us to enhance our current service to clients by directly helping them close the loop between sales and marketing. Although there are hundreds of technological solutions out there, we found Richard Erschik's proven techniques to be straightforward, effective, and in concert with Roger's overall total service approach." (Web site) www.therogersco.com

TradeshowLogistics Names Pam Mason Dir. Of Account Management

TradeshowLogistics continues to expand its client consultation services with the addition of Pam Mason as director of account management. According to B.J. Enright, president of TradeshowLogistics, clients will benefit from Mason's ability to customize solutions-specifically through reduced drayage costs and effective technology tools. "Pam's industry expertise and creative thinking mean even more show organizers, event producers, and facilities will be able to reduce exhibitor costs, improve the bottom line, and increase exhibitor value," he said. With over 18 years of industry experience, Mason was most recently a national account executive at Champion Exposition Services. (Web site) www.tradeshowlogistics.com

The Giving Cart System Launches In Park City, Utah

Klever Marketing has launched the Giving Cart™ System in Park City, Utah. As the unit passes in the vicinity of a promoted/advertised product the customer hears an audible tone that delivers an eight-second promotion to the unit's LCD screen. The unit also enables users to access an electronic store directory and scanner for price checks. The Giving Cart™ provides its Retailer Chime-Time™ Awards Program with an hourly winner announced on the display for instant coupons worth from $5 to $25.

In the upcoming Phase Two installation the customer saves time and money by not waiting in line to rescan products at checkout, receiving special loyalty discounts , ordering Deli and Pharmacy directly from the Giving Cart™, rapidly locating items with the store directory, and by tracking total expenditures as they scan items. (Web site) www.kleverkart.com

Burger King Presents BK® NEXT BEST MOVE SM National Tour To Find 'Game-Changers'

Burger King Corp. is kicking off the first-ever BK® NEXT BEST MOVE SM national mobile tour, to find "game-changers" both on the basketball court and in communities across the United States. Headlined by reality TV star Syrus Yarborough, the NEXT BEST MOVE SM Crew will hit local basketball courts in 41 U.S. cities, including Los Angeles, Atlanta, New York City, Chicago and Baltimore, to bring the BURGER KING® brand to urban communities through basketball and community service.

"NEXT BEST MOVE SM is the biggest tour in the history of the BURGER KING® brand," said Alexandra Galindez, director, cultural marketing. "With this tour, we're providing consumers with broad-based access to what's happening not just on the court, but also in urban communities across the U.S." Syrus and the NEXT BEST MOVE SM Crew will visit urban communities around the nation in search of the NEXT BEST MOVE SM both on the court and in community service.

SPAR Group Acquires National Marketing Services

Spar Group, a leading supplier of retail merchandising and other marketing services throughout the United States and internationally, has acquired National Marketing Services' U.S. and Canadian operations. This transaction is in line with the Company's strategy to seek opportunities which will accelerate growth. With the close of the acquisition, key members of the NMS team will be retained by SPAR Group's respective subsidiaries and daily operations will be consolidated and reside under SPAR's U.S. and Canadian divisions. Bill Brenner, President of NMS, will retain a key management role with SPAR. (Web site) www.sparinc.com

Provision Interactive And Phantasmic Entertainment To Develop Giant 3D 'Without Glasses' Displays

Provision Interactive Technologies has signed an exclusive agreement with Phantasmic Entertainment, to develop a new life sized, large format 3D HoloVision display capable of projecting floating 3D holographic videos three feet or larger in size without the need for glasses. Provision will retain the intellectual property rights while Phantasmic will enjoy exclusive sales rights within certain market channels.

"We are very excited by this new opportunity to work with Phantasmic, as this partnership allows Provision to offset the significant research and development costs associated with developing large format displays capable of projecting life size images. We look forward to marketing and selling this display in other market channels both in North America and globally," said Curt Thornton, President and CEO of Provision. (Web site) www.provision.tv

Sun Life Stadium Now Official Home Of Miami Dolphins As Part Of New Sponsorship Agreement

The Miami Dolphins and the U.S. division of Sun Life Financial Inc. have announced a new multi-dimensional partnership that will result in the team playing in what is now called the "Sun Life Stadium." In addition to acquiring naming and sponsorship rights, which will be in effect for this year's Pro Bowl and Super Bowl, Sun Life Financial, a leading international financial services organization, will make Miami and South Florida a major part of a multi-city philanthropic endeavor through an annual partnership with the Miami Dolphins Foundation.

The Sun Life Stadium logo will appear on printed promotional materials related to the stadium, all paper tickets, and stadium signage. Signage will be in place for both the 2010 Pro Bowl and Super Bowl.

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