Diamond Standard Vodka Glorifiers Illuminate Bottle's Swarvorski Crystal
Diamond Beverages, LLC was looking to highlight its incredible Diamond Standard vodka bottle. The award-winning, perfume grade glass designer bottle has a huge Swarvorski crystal located on the face of the bottle.
Heritage Sign and Display created a custom made glorifier for the Diamond Standard Vodka bottle, designed to illuminate the bottle like no stock glorifier could. A clear acrylic tube was chosen to seemingly float the lighting source above the neck of the bottle. When a consumer looks at the front of the bottle, they don't notice the glorifier and only see the featured bottle and the illuminated multi faceted Swarvorski Crystal. To date Diamond Standard Vodka has ordered 1,500 glorifiers for the immediate rollout. (Web site) www.popsigns.com
Miller Welding Powershop Store Set Featured In Distributor Showrooms
Miller Electric Company wanted to grow sales and build brand recognition of its high quality welding machines and accessories in welding distributor showrooms. This five-piece Miller Welding Powershop Store Set includes three single-sided wall displays and two free-standing, three-sided kiosks. The company also wanted to support distributors by enhancing their retail impact with attractive permanent displays that showcase Miller products and services. The Miller Welding Powershop Floor Set was produced by Menasha Packaging Company. (Web site) www.menashadisplay.com
Desert Queen Fragrance Display Evokes The Southwest
The unique qualities of the southwest are captured in the Desert Queen Fragrance Display. Ornate laser cut oxidized metal trims the bleached white wood base and forms the structure for the riser as well. A back to back richly colored graphic slips into the riser frame for a tell and sell story about the fragrance. The Desert Queen Fragrance display was produced by Nikles Design Corp., a producer of quality P.O.P. Displays at its full service U.S.A. facility located in Baldwin, NY. (Web site) www.niklesdesign.com
Iz3D Displays First 3D Monitor For Gamers
iZ3D Inc., the San Diego-based developer of advanced stereoscopic 3D visualization systems, has introduced its 3D monitor for video gamers to brick and mortar retail stores. iZ3D’s gaming display products are now being offered nationwide in Fry’s Electronics and Micro Center stores.
“The move to retail is another milestone in our pursuit of bringing 3D to the home market,” said Thomas Striegler, CEO of iZ3D. Since consumers lack experience with this new technology, seeing it proves a critical part of the purchasing decision. (Web site) www.iz3d.com
Bridgestone Features Multi-Brand Tire Display
Bridgestone/Firestone is using this Multi-Brand Display in Bridgestone/Firestone retail stores. The display allows the retailer to merchandise multiple tires in a 30" x 30" footprint that offers clear views of tire tread, side walls and fact tags. Adjustable/removable shelves offer the flexibility to merchandise tires several ways. The sturdy display is constructed from sheet metal, steel tubing and wire all powder coated glossy metallic silver. It includes a styrene printed header and fact tags along with a set of vinyl banners printed 4 colors on 2 sides. This display was created for Bridgestone/Firestone by ASA Inc., a Bensenville, IL-based p.o.p. display firm. (Web site) www.asapop.com
CompUSA Pioneers Next Generation Retail 2.0
In light of recent big box electronics store closings, CompUSA is forging ahead with a brand new retail concept providing more information inside stores and offering up smart shopping tips and tactics on how to make the best and most educated decisions when faced with closeout and liquidation deals and promotions.
After recently launching Retail 2.0 in December at their Dadeland Miami concept store - infusing traditional retail with the Internet to revolutionize the way people shop - CompUSA continues to provide the most detailed information about their products to customers as possible, in order for them to make the most informed purchases. The revolutionary Retail 2.0 gives customers access to online information to research products: owner's manuals, reviews, product tutorials, pictures, installation details - whatever they need to make purchasing decisions - literally right at their fingertips inside the store.
"No other retailer has been this transparent with providing information to the consumer," said Gilbert Fiorentino, Chief Executive of Systemax Inc.'s Technology Products business, which includes CompUSA. "Regardless of whether their final purchase is made with us, we want the customer to feel good knowing they made the most educated and informed choice."
Barbie Celebrates Five Decades With Special Retail Displays
Celebrating 50 years in 2009, Barbie® will host its biggest worldwide celebration of the brand ever. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, and Stila.
A month-long Barbie celebration at Bloomingdale’s, will include traffic-stopping store windows and an unprecedented in-store display of 120 historic Barbie® dolls, and a 242-sq. ft., in-store Barbie™ boutique featuring Barbie™-branded apparel, accessories and dolls.
Barbie has named Stila, the cosmetics company as its Official Prestige Makeup Partner for 2009, with products available at Sephora stores.
Barbie is partnering with Dylan’s Candy Bar to create a sassy all girl candy line, including novelty candy such as a shoebox of “The Perfect Pair of Chocolate Heels.”
Best Buy Electronics Recycling Program Launches In All U.S. Stores
Best Buy Co. is bringing its electronics recycling program to all of its 1,006 stores nationwide. The program is the latest addition to the comprehensive programs offered by Best Buy to help consumers find easy ways to recycle, reuse, or trade in products at the end of their life.
Consumers can bring up to two (2) units per day, per household, for recycling at any U.S. Best Buy store. Best Buy will accept most consumer electronics, including televisions and monitors up to 32", computer CPUs and notebooks, small electronics, VCR and DVD players, and phones, as well as accessories such as keyboards, mice, and remotes. A $10 recycling fee per unit will be charged for items with screens, such as televisions, laptop computers, and monitors. The consumer will instantly receive a $10 Best Buy gift card in exchange for the recycling fee.
Betty Crocker® Debuts 80-Calorie Pouch Potatoes
Betty Crocker introduces 80-Calorie per serving Pouch Potatoes with 1.5 grams of fat or less and 3 grams of fiber per serving, a wholesome addition to any dinner plate. Ready in just three minutes, Pouch Potatoes are an easy addition to any meal. With 3 grams of fiber, Pouch Potatoes can help consumers get more fiber in their diet. Betty Crocker 80-Calorie per serving Pouch Potatoes are available nationwide in three flavors: Creamy Butter, Roasted Garlic and Cheddar & Sour Cream.
Regeneration USA Develops Organic Anti-Aging Whole Food Bars
Regeneration USA has developed two new organic anti-aging whole food bars™ that contain some of natures most powerful properties that combat aging, using super levels of anti-inflammatory nutrients such as Vitamin C-Ester and Omega 3, 6, 9. The Original and Cocoa bars are made with all-natural super ORAC antioxidant foods and high powered nutrients. These anti-aging whole food bars™ provide 7,800 ORAC units per bar delivering over 2 times the USDA recommended daily intake. Regeneration USA Original and Cocoa bars are certified quarterly by Brunswick Laboratories, Norton, MA for their ORAC antioxidant value.
Philosophy Introduces On A Clear Day Products
Philosophy has introduced its new paraben-free, benzoyl peroxide-free on a clear day line, featuring four cutting-edge treatments for sensitive, acne-prone skin. on a clear day oil-free acne foaming cleanser, on a clear day oil-free all over acne treatment gel, on a clear day oil-free acne spot treatment and on a clear day retinol clarifying lotion boast clinically proven results and go beyond treating acne to improve skin's overall health and condition. These products contain the most advanced ingredients including a proprietary peptide that reduces acne-causing bacteria. When used as a system, on a clear day products allow users to take the focus off the blemishes, reduce the signs of aging and post-acne discoloration and is gentle enough for long-term daily use.
LeapFrog Features Puppy Pal 'Scout' In Four New Personalized, Portable Learning Toys
LeapFrog Enterprises has introduced a progressive line of products featuring the playful LeapFrog® character "Scout" the puppy. The four new Scout-themed toys are all on the LeapFrog Learning Path, a free online resource for parents. The new products include the green My Pal Scout and purple My Pal Violet, for children six months and older, which are plush puppy friends that, via a USB connection, parents can personalize with their child's name and favorite things (e.g. color, food). Scout also plays backyard guide to curious two-year-olds learning letter names and sounds in LeapFrog's AlphaPet Explorer. Busy three-year olds will love to "play" like their parents do, with LeapFrog's Text & Learn, a just-for-kids learning PDA. A handheld tablet that's just the right size for anywhere play, Scribble & Write gives step-by-step guidance as children easily trace right over lit-up figures on the LED screen, practicing drawing simple shapes and pictures, then graduating to writing upper- and lowercase letters.
New Yoplait Yo-Plus Blueberry Acai Yogurt With Live Probiotic Cultures Helps Improve Digestive Health
Yoplait's new Yo-Plus Blueberry Acai [asa'i] yogurt with live and active probiotic cultures has been introduced by General Mills. Yoplait Yo-Plus contains live and active probiotic cultures and a natural fiber that promote digestive health. When eaten regularly, Yo-Plus can naturally regulate the balance of microorganisms in the digestive system. New Yo-Plus Blueberry Acai is now on grocery store shelves.
Revolution Launches Whole Leaf Teas
Revolution Tea, the Phoenix, AZ-based tea maker, is launching its premium whole leaf teas now available nationwide through Safeway and its subsidiary stores. Most teas currently available to consumers are comprised of highly processed tea leaves, which tend to release increased amounts of tannins - astringent, bitter plant chemicals - which can produce a harsh-tasting cup of tea. By comparison, Revolution is a whole-leaf tea at a price point that makes premium tea accessible to everyone. Revolution's Flow-Thru Infuser, which allows the tea leaf to expand and release its truest flavor, capitalizes on the rich essence of the whole tea leaf.
FASTPAK™ Makes CLIF SHOT BLOKS® Easier To Use; Adds New Mountain Berry Flavor
CLIF SHOT BLOKS®, a leading sports energy chew, is going the distance to work even better for performance athletes, introducing a new package that's more user- and planet-friendly as well as a new Mountain Berry flavor. The new CLIF SHOT BLOKS FASTPAK™ snugly wraps six SHOT BLOKS electrolyte chews in a compact stack, opens easily and enables runners, cyclists and other outdoor athletes to conveniently use just one hand to squeeze SHOT BLOKS into their mouths. New Mountain Berry CLIF SHOT BLOKS adds a delicious, naturally tart, dark berry flavor to the SHOT BLOKS line and like all SHOT BLOKS flavors, contains at least 95 percent organic ingredients.
Steaz Launches Organic, Fair Trade Energy Shot
Steaz(R), an industry leader in natural energy drinks, has launched Steaz Energy Shot, a convenient and healthier way to build stamina and sustained energy with 150 mg of clean, plant-based caffeine. Steaz Energy Shot contains the same ingredients as Steaz's 12 oz Energy Drink, including organic, Fair Trade Certified(TM) green tea, Sambazon's acai juice, Guayaki's yerba mate, organic berry flavor and organic guarana from the rainforest. "People are on the go like never before and they need a healthy, natural fuel for their busy lifestyles," says Eric Schnell, Co-Founder of Steaz. "With Steaz Energy Shot, we are excited to introduce a convenient and healthier way to immediately increase energy, stamina, and focus without using a bunch of artificial ingredients and synthetic caffeine like most of the leading Energy Shot brands use."
Almay Pure Blends Natural Color Cosmetics Line Introduced
ALMAY pure blends™ is a natural line of color cosmetics that delivers the pureness of nature in color, radiant finishes, and eco-friendly products. These hypoallergenic formulas are made from 95.8-98.2% natural ingredients including an exclusive complex of fruit and flower extracts, and are free of talc and added parabens; all housed in eco-friendly packaging (packaging is made from 44% recycled materials on average). The Almay pure blends campaign also introduces newest brand ambassador Leslie Bibb, a true beauty whose vivacious spirit embodies the line's commitment to offering eco-friendly products.
Navajo Manufacturing Offers hottips! Eco-Friendly, Universal Cell Phone Charger
Navajo Manufacturing Co. has introduced hottips!™, a new, eco-friendly cell phone charging system. "We created hottips!™ to be an eco-friendly solution for consumers who try to make environmentally conscious purchasing decisions and who don't want their used electronics to end up in landfills," said Bob Donegan, CEO of Navajo Manufacturing. The hottips!™ charging system is an eco-friendly product line that can last the lifespan of several mobile phones. Removable connector tips can be replaced to adapt the charger to fit 94 percent of cell phones. The unique, all-in-one charger features car, fold-away wall, 9v emergency and USB charging options, eliminating the need for multiple chargers in a consumer's home, car, briefcase or purse. hottips!™ is also RoHS compliant, as it does not contain any lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls (PBB), or polybrominated diphenyl ether (PBDE), all chemicals that are known to be dangerous to the environment.
Pioneer DV-420V Upconverting Player
Pioneer Electronics (USA) Inc. has debuted the new Pioneer® DV-420V 1080p upconverting DVD player, which is the first to feature an exclusive MP3 encoding capability for supreme music portability. Combining HDMI™ connectivity with advanced multi-format playback, Pioneer's new player is an ideal source device for secondary room settings. Extremely compact in size, the DV-420V features a length of only 16.5-inches providing maximum features in an extremely slim profile for a seamless fit in any room space. The Pioneer DV-420V will begin shipping in summer 2009 for the suggested price of $90.
MySpace To Bring Social Experience To TV
The social network MySpace has launched a MySpace Widget developed for TV, and powered by MySpaceID. The rich internet application is designed on the new TV application framework called the Widget Channel, co-developed by Intel and Yahoo!, and will be available on connected Consumer Electronic (CE) devices. The MySpace Widget for TV allows users to interact with their MySpace network directly from their TV and receive dynamic updates of profile activity, helping to extend their MySpace experience beyond the browser and making the traditional TV experience more social.
Logitech Adds Three New Products To G-Series Gaming Peripherals
The G-series line of gaming peripherals from Logitech® gives gamers what they want: complete control. Logitech has unveiled an extension of its G-series by introducing three new products that deliver precision, high performance and customization: the Logitech® G19 keyboard for gaming, the Logitech® G35 surround sound headset and the Logitech® G9x laser mouse. From programmable buttons to 7.1-channel surround sound and 5000 dpi laser sensors to backlit keys, Logitech's new gaming peripherals are engineered to deliver everything gamers need for a competitive edge.
"The G-series product line is all about seeing how far we can push the envelope, giving gamers extraordinary, engineered-to-win features developed as a result of our deep connection with the gaming community," said Ruben Mookerjee, Logitech's director of product marketing for gaming. "With each one of these new G-series products, gamers gain exceptional benefits; but most importantly, they can transform their gear to suit their gameplay."
Mark Breitbard Named Chief Merchandising And Creative Officer Of Old Navy
Gap Inc. announced that Mark Breitbard will return to the company as Chief Merchandising and Creative Officer leading design and merchandising functions for Old Navy. Breitbard joins Old Navy from Levi Strauss & Co, where he was President of the retail division since 2007. Previously, he was Senior Vice President and General Manager at Abercrombie and Fitch, where he had responsibility for all aspects of launching its RUEHL brand, from design concept through store presentation. From 1997 to 2005, Breitbard held key merchandising roles within each of Gap Inc.'s brands.
Famous Dave's Names Aric Nissen As V.P. Marketing
Famous Dave's has named Aric Nissen as Vice President of Marketing and Research & Development, Nissen most recently served as Vice President of Product and Brand Marketing for International Dairy Queen.
George P. Johnson (GPJ) Has Moved
Worldwide experience marketing agency George P. Johnson (GPJ) has moved to a new office at 711 Atlantic Avenue in downtown Boston, MA. Nearly 100 strategists, designers, account executives and technology specialists are relocating to Boston from GPJ's existing space in North Easton, MA. "The business case for events as a strategic tool has never been stronger, especially in the minds of chief marketing officers and procurement professionals who are focused on ROI," said Robert G. Vallee Jr., CEO of GPJ. "The new Boston office signals our commitment to our on-going leadership and innovation in this space and to providing a single-agency model that enables companies to consolidate their entire event and experience marketing portfolio with one full-service agency." (Web site) www.gpj.com
Cyclonix Adds New Team Members
Cyclonix, a creator of dynamic brand architecture, has increased its event production capabilities with the addition of three new team members. Industry veteran Russell Ahmed has been named v.p. of operations, Steve Holt has been named account executive, and Alan Poat has been named project manager. Ahmed's responsibilities will include overseeing all aspects of operations with an eye towards system improvement. Based in Southern California, Holt will focus on the healthcare, medical device and technology sectors, leveraging his extensive background in event production and marketing. Poat delivers expertise in large and small projects in the exhibit, event and permanent installation arenas. (Web site) www.cyclonix.com
Iver Display Systems Offers "New Wave" Modular Exhibit System
Iver Display Systems offers its "New Wave" modular exhibit which combines flat and curved lower and upper stackable panel sections of lightweight welded aluminum frames. This provides for easy handling and compact shipping. Built-in connectors allows set up without tools. Laminates and ultra-suede fabrics offer an upscale professional look, while flexible graphic inserts allow the ultimate in changeability. The construction is strong enough to accept flatscreen monitor equipment, shelves and literature holders. For more information, contact Iver Display Systems, ll0 Pennsylvania Ave., Bangor, PA 18013. (Web site) www.iver.com
Eiht O'Clock Coffee Launches Coffee Packaging Makeover Sweepstakes
Eight O'Clock Coffee is celebrating its 150th anniversary in 2009 by treating its packaging to a facelift and asking consumers to help pick the new look with the "Eight O'Clock Coffee Packaging Makeover Sweepstakes.
Consumers can log on to CoffeeMakeover.com to view two new Eight O'Clock Coffee package designs, vote for the look they like best, and they'll be entered into a sweepstakes to win "free groceries for a year," ($5,000)!
"This is the first time a national coffee brand has given consumers such widespread input to help choose a completely new package design," said Alisa Jacoby, Senior Brand Manager for Eight O'Clock Coffee. "Eight O'Clock Coffee has been the choice of coffee lovers since 1859. Why shouldn't our packaging reflect the nation's taste as well?"
Dairy Queen® Adds Value Menu 'Sweet Deals'
Dairy Queen® is adding a new permanent value menu at all DQ® Grill & Chill® and Dairy Queen/Brazier® locations. These "Sweet Deals" satisfies consumer appetites, gives them freedom of choice and is easy on their wallets. In all, customers will have more than 20,000 combinations to choose from. Adding further to the value being offered, these menu items are not smaller, downsized portions, but rather are the regular sized menu items that DQ customers have come to expect and enjoy.
"Sweet Deals combines both food and treats in a way that gives our customers the opportunity to customize their orders, a freedom of choice, so to speak, not only in terms of what they would like to order but also how much they would like to order, how much they would like to spend and how much they would like to save," said Michael Keller, chief brand officer for International Dairy Queen, Inc.
Following a successful two year menu test beginning in 2007, Dairy Queen is launching Sweet Deals nationwide, marking the first time in its storied 64-year history that a value menu will be offered year-round.
Giant Eagle Benefits From Galleria's Promotional Display Optimization Solution
Giant Eagle has deployed Galleria Retail Technology Solutions' Promotional Display Optimization™ Solution to streamline and optimize its weekly promotion display planning initiatives. Upon completing a five-month initial implementation in 138 stores, the retailer has achieved significant sales gains while reducing end-of-promotion inventory and continues to implement the program in all its stores.
"To guarantee a satisfying shopping experience, it's imperative that the merchandising of our in-store displays reflect our weekly promotion plans and that inventories are optimized for each store's unique demand," said Stephanie White, vice president of sales systems and operations, Giant Eagle. "With Galleria's solution, we can quickly and easily generate high quality merchandise plans to ensure the right products are displayed at the right stores in the right quantities when customers want them."
Using Galleria's automated application, Giant Eagle incorporates store-specific data to optimize end cap displays, thus reducing out-of-stocks and eliminating excess inventory. The speed of the solution allows Giant Eagle to operate efficiently with the ability to produce more than 2,000 planograms per day. For more information, visit: (Web site) www.galleria-rts.com
Euro RSCG 4D Impact Names E. Hauser VP, Exec. Creative Dir.
Euro RSCG 4D Impact has named Erik Hauser to the newly created position of VP, Executive Creative Director. A true innovator in the Experiential field, Hauser has been the creator of groundbreaking campaigns for his clients at Swivel Media which he founded in 2000. Hauser is also the creator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. In his new role at Euro RSCG 4D Impact, Hauser will act as an advocate for Experiential Marketing.
Rohm And Haas Conducts $pruce Up Your Home Contest
Specialty materials company Rohm and Haas understands that shrinking budgets leave little room for home makeovers and wants to help with the $pruce Up Your Home contest, a nationwide search for homes in need of an exterior facelift.
A distinguished panel of judges will select their top 20 finalists from entries across the country. Consumers will have the power to pick their favorite entries online at www.paintquality.com/spruceup, crowning the top nine homes most deserving of a spruce up. Winners will be announced on National Arbor Day. One Grand Prize winner will receive a package valued at more than $20,000, including an exterior home paint job and $8,000 home improvement gift card. Eight first place winners will receive a new paint exterior for their home. Each winning family will receive a young spruce tree on behalf of the Arbor Day Foundation. "We're really looking forward to helping Americans improve the look and feel of their homes and showing them that it can be done on a budget," said Debbie Zimmer, director, Rohm and Haas Paint Quality InstituteSM. (Web site) www.rohmhaas.com
WePOWER Launches Windvertising Branded Media Platform
WePOWER, LLC, a developer of clean energy solutions around the world, has launched its revolutionary Windvertising™ branded media platform. The Windvertising™ platform enables the placement of advertising on WePOWER's PacWind turbines which, in turn, generate clean wind energy to power corresponding advertising billboards through the firm's patented application.
WePOWER's line of vertical axis PacWind turbines will power and display each advertisement. Specifically, each of the turbine's patented, proprietary air foil blades will reflect an image. As the turbine blades spin (on a vertical axis) the images will come to life and appear to move. The end result is a dynamic, animated advertising image powered by clean wind energy. Additionally, the energy generated by the animated wind turbines may be used to power a corresponding billboard, creating a multi-dimensional environmentally sound advertising display which is the first of its kind.
WePOWER is currently in discussions with several leading corporations to develop Windvertising™ branded media platforms for their consumer brands. Windvertising™ presents the opportunity for these corporations to portray an environmentally-friendly image and provides them with a platform to advertise through an eco-friendly channel. WePOWER will be launching its first Windvertiser™ in NYC's Times Square. visit: (Web site) www.wepower.us
The Integer Group Names Lisa Deatherage CMO
The Integer Group, one of the largest promotional and retail marketing agencies in the U.S., has created a new position and promoted Lisa Deatherage, former Senior Vice President/Director of Marketing for Integer Corporate, to Chief Marketing Officer for Integer Denver. Her past retail experience includes HERSHEY's, Dean Foods, American Airlines, Campbell Soup Company, Nationwide, and GTE.
Sean Flanagan Joins LevelVision As SVP
Sean Flanagan has been named Senior Vice President and Chief Revenue Officer at LevelVision, a digital out-of-home media company that uses uniquely impactful video technology to reach coveted advertising audiences. Prior to joining LevelVision, Flanagan was VP/Chief Sales Officer at Adspace Mall Networks, where he was responsible for advertising sales, marketing, and strategic planning.
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