Week of April 27, 1998
AT&T Runs $2 Million NBA Sweepstakes
AT&T announced its national NBA sweepstakes, the AT&T $2 Million Shootout. One grand prize winner will receive a first-class trip to a 1998 NBA Final game and participate in the $2 Million Shootout. The Shootout gives the grand prize winner a chance to make five NBA regulation three-point shots at an NBA Finals game. The first four shots are worth $250,00 each and the fifth shot is worth $1 million. Customers can enroll by calling 1-888-6FINALS.
Enamelon Anticavity Fluoride Toothpaste Introduced
Enamelon, Inc., Yonkers, NY, has introduced Enamelon Anticavity Fluoride Toothpaste, formulated with soluble calcium and phosphate. Enamelon delivers a breakthrough remineralization technology to strengthen tooth enamel and help stop cavities before they begin.
Every time food is eaten, oral bacteria produce destructive plaque acids that attack tooth enamel causing the loss of calcium and phosphate, the major structural components of teeth. Enamelon is the first sodium fluoride toothpaste that provides an assured level of soluble calcium and phosphate ions to enhance the remineralization activity of fluoride. Enamelon penetrates tooth enamel and restores the calcium and phosphate in demineralized areas. The remineralized enamel is stronger and more resistant to future acid attacks and decay.
7-Eleven Launches Slurpee Line Extension
7-Eleven stores, capitalizing on the popularity of its proprietary Slurpee semi-frozen carbonated beverage, is introducing the first food extensions in the history of the 32-year-old beverage.
Slurpee Ice frozen treat and Slurpee Liquid-Filled Bubble Gum, mark the first time the company has introduced any new products bearing the Slurpee name other than promotional non-food items like T-shirts, straws and key chains. Slurpee Ice Pop, an 8-ounce frozen novelty in a squeeze-tube package, is available in four of the most popular Slurpee flavors -- cola, cherry, blue raspberry and lemon. Slurpee Liquid-Filled Bubble Gum will come in cherry and blue raspberry flavors.
Red Devil Energy Drink Enters U.S. Market
Red Devil is a new high energy drink that has been successful in Europe and is now about to enter the U.S. market targeting those who need to get more hours, more intensity, and more fun out of the day or the night.
As distinguished from typical caffeinated sodas and sports drinks, Red Devil provides taurine (an amino acid), caffeine, and vitamins (Vitamin C, B 6, B 12, Pantothenic Acid and Niacin) to give the body and mind a quick and lasting energy boost. It has a red berry-citrus flavor, which should be served chilled or over ice. Red Devil energy drink is being supported with point of sale material.
Chrysler Announces Marketing Appointments
Chrysler has appointed Gary E. Dilts Executive Director -- Retail Strategies and Dealer Relations. He was previously Director -- Dealer Relations. Joseph H. Casola has been appointed Executive Director -- Marketing and Corporate Merchandising Operations. Casola was previously General Sales and Service Manager.
Midway Airlines Names M. Coleman Senior VP, Mktg.
Midway Airlines has named Mark J. Coleman, Senior Vice President, Marketing and Sales. Coleman brings over 30 years of airline marketing and customer service experience to Midway Airlines and will report directly to President and Chief Executive Offier Robert R. Ferguson. Coleman's responsibilities will include marketing, advertising, sales and distribution.
Niven Marketing Group Promotes D. Hubbard To President
Niven Marketing Group has promoted Don Hubbard to President of its Chicago Manufacturing/Operations facility and its Sales/Research facility in Scottsdale, AZ. He had been Senior Vice President of Sales.
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