Peter Main, Nintendo of America’s Executive Vice President, Sales and Marketing, commented, "For the past few years we’ve seen American video game players’ interest in role-playing games increase. Super Mario RPG, featuring America’s most celebrated video game character in familiar surroundings, combines these benefits with the playability of action/adventure games to bring RPGs to a wider audience in this country."
The new game, available only for the Super Nintendo Entertainment System will have a suggested retail price of $74.99.
She will oversee the development of national promotional tie-ins for Universal’s film, television and classic properties.
MCA/Universal’s properties include "Babe," "Casper" and "Flipper".
Budweiser’s team specific p.o.p. materials will be available in all 10 MLS markets. Display materials include imprintable banners, vertical schedule posters and counter cards with "take one" pocket schedules and team decals. The materials will be offered in both English and Spanish.
League generic merchandising materials include table tents, stringer pennants, three-sided danglers and 22-ounce event cups.
"Our fully integrated sponsorship reflects our company’s confidence in the popularity and success of MLS," said August Busch IV, Vice President, Brand Management.
The new line includes the Frosty Screwdriver, the Frosty Seabreeze, the Frosty New Orleans Hurricane and the Frosty Kamikaze.
Packaged in the same foil pouches that helped the Tropical Freezes line sell more than one million cases in 1995, Ice Breakers stay fresh longer than drinks in glass or plastic containers, and can be defrosted and refrozen.
The launch is being supported by an extensive merchandising program including shelf talkers, window signs, case cards, price bursts, beach towels, and mass merchandisers.
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