Reese's Display Supports Promotion With NASCAR Driver Kevin Harvick
This brightly colored display was developed to promote Reese's Peanut Butter Cups and a chance to win a day with NASCAR driver Kevin Harvick's pit crew and the Reese's Racing team. Along with creating a sales lift for the Reese's brand, it also helped bring brand continuity to the Reese's Racing team.
The display unit addresses the needs of The Hershey Company to make use of the existing case packs while promoting the message of a contest. 4-color litho mounted graphics tie in the colors and logo's of the Reese's Racing brand to promote the brand recognition. The display design takes advantage of the existing case pack by incorporating the pack into the structural strength of the display. The unit is a one-piece design that has a built-in easel that allows for a one-step set up. This design was made to fit within a 10' x 10' footprint. Creating bright colored graphics and a photo of Kevin Harvick targeted not only fans of Kevin Harvick and the Reese's brand, it enticed racing fans in general. The copy within the graphic clearly educates the consumer to the promotion and gives them a web site to enter the contest .During the two week promotion, the Hershey Company realized a significant boost in sales of the Reese's Peanut Butter Cups. The Reese's Peanut Butter Cups Racing Display was produced by Menasha. (Web site) www.menashadisplay.com
Court TV Uses Holosonics' Audio Spotlight To Promote 'Murder By The Book' TV Series
The Audio Spotlight ® directional sound system from Holosonic Research Labs, Inc, was recently deployed in retail outlets throughout the New York metropolitan area to promote a new Court TV television series, Murder By The Book.
Court TV used the Holosonics Audio Spotlight to "beam" messages directly to the ears of individual shoppers making it sound as if someone, a "Mystery Whisperer," was speaking directly to them. As customers shopped store shelves, the passed motion sensors installed near the Court TV displays that triggered subtle, targeted messages delivered via an Audio Spotlight speaker disc. During the month long campaign, the Audio Spotlight system delivered more than 100,000 discrete, engaging messages directly to individuals, capturing their attention without generating unwanted noise.
For more information on the Holosonics' Audio Spotlight directional sound system, visit our (Web site) www.holosonics.com
MINI USA Reveals First-Ever 'Talking' Billboards To MINI Motorists
MINI USA is introducing the MINI Motorby, a billboard which dynamically generates customized content to MINI car owners carrying active RFID tags in real-time. MINI Motorboards feature an ever-changing array of unique, personal, playful and unexpected messages targeted to MINI owners. Messages will be spelled out in lights on billboards in locations in New York, Chicago, San Francisco and Miami.
To "deliver" their Motorby messages, MINI will utilize Radio Frequency Identification (RFID) technology, which has never been used as a means of communication with customers until now. The conversation between Motorboard and motorist begins online when MINI owners who want to be part of the program answer spirited questions about themselves and most importantly, how they feel about their MINI. An electronic key fob, a small hardware device with built-in authentication mechanisms, will then be sent to the owner. The fob electronically communicates with the Mini Motorboard as the Mini driver approaches and triggers a personalized message that will entertain, awe and delight the driver.
"Motorby is all about creating unique MINI experiences and leveraging new technologies to engage owners and prospects," said Kate Alini, Marketing Communications Manager of MINI USA, an independent brand of the BMW Group. "We are excited to be the first to use RFID technology to communicate directly with our owners in a customized and unexpected way."
HydraCoach Intelligent Water Bottle Hits Store Shelves
Sportline, a brand leader in personal fitness monitoring, has introduced the HydraCoach interactive water bottle. Available for $29.99 at sporting goods locations throughout the country, HydraCoach is designed specifically to help the vast number of individuals who struggle with achieving and maintaining proper daily hydration. The intelligent water bottle does not simply tell people when to drink, it interactively manages hydration status through real-time feedback on fluid consumption relative to an individual's pre-set personal hydration goals. It provides a constant pacing function needed to ensure individuals drink steadily through the day.
Tiger Electronics Unveils Net Jet Online Game System
Tiger Electronics, a division of Hasbro, is introducing Net Jet, an online game system targeting kids ages 6-11. The PC-based system offers 40 casual games and a custom controller for young gamers. The Net Jet lineup will offer an exciting blend of high quality immersive content in popular tween categories such as racing, extreme sports, puzzlers and action/strategy.
Dreamerz Natural Sleep Beverage Launched
Dreamerz Foods has launched Dreamerz, a natural sleep beverage. Dreamerz contains clinically proven active ingredients including a low-does (0.3mg) of melatonin to help promote sleep and Lactium hydrolyzed milk casein to reduce stress and promote relaxation. The rich-tasting dairy drink contains only 100 calories per serving, is all-natural, low in fat and a good source of calcium. Dreamerz comes in three flavors: chocolate s'nores, vanilla van winkle and crème de la REM.
Appleton Estate Reserve Jamaica Rum Comes To U.S. Shores
Appleton Estate Jamaica Rum has launched Appleton Estate Reserve Jamaica Rum in the U.S. Appleton Estate Reserve is a blend of 20 marks of rums hand selected by the industry's first female master blender, Joy Spence, from the world famous Appleton Estate In Jamaica.
"It has received international acclaim and been celebrated throughout the world, so now it's time for American consumers to taste this wonderfully handcrafted rum," said Joe Murray, National Brand Manager, Appleton Estate Jamaica Rums. Appleton Estate Reserve Jamaica Rum is imported to the U.S. by Brown-Forman Beverages.
Aquafina Alive Vitamin-Enhanced Water Introduced
Aquafina, a Pepsi-Cola brand, is launching Aquafina Alive, a low calorie, vitamin-enhanced water beverage. Available in three flavor combinations-Berry Pomegranate, Peach Mango and Orange Lime, Aquafina Alive is currently hitting store shelves nationwide.
"Consumers have told us that they're looking for simple things they can do for their health," said Ahad Afridi, Vice President, Aquafina. "Aquafina Alive provides the benefits they seek. It tastes great, is enhanced with vitamins, yet low in calories, making it an easy way for consumers to replenish, hydrate and feel their best."
Bertazzoni Launches Kitchen Lifestyle Product Line In U.S.
Bertazzoni, the leading Italian manufacturer of precision-engineered kitchen lifestyle products, is expanding into the U.S. and Canada with the introduction of a sophisticated line of European cooking products. Now, amateur gourmets and professional chefs alike can experience Italian style and luxury through Bertazzoni's Professional Series and Modular Series products. The Professional Series includes a comprehensive offering of free-standing gas ranges and range tops, stainless steel ventilation hoods and back guards and design matched accessories. The Professional Series is available in eight inspired colors. Bertazzoni's Modular Series expertly blends cabinetry and appliances into a transformative piece of high-performance kitchen architecture.
Bumble Bee Foods is launching Easy Peel Sensations Seasoned Tuna Medleys-low-calories five-ounce size medleys of lightly marinade seasoned light tuna packed in convenient easy-to-open foil top cans. The Tuna Medleys are available in three seasonings including Spicy Thai Chili, Sundried Tomato & Basil and Lemon & Pepper. According to Bumble Bee Foods' CEO Christopher Lischewski, the Tuna Medleys are flavorful and nutritious, as well as ideal for today's on-the-go lifestyles. Bumble Bee Easy Peel Sensations Seasoned Tuna Medleys are available in supermarkets nationwide.
Clearly Canadian Launches Enhanced Water Line
Clearly Canadian has launched a line of non-carbonated natural Enhanced Waters: dailyEnergy, dailyVitamin and daily/Hydration, a certified organic essence water. These natural Enhanced Waters are low or zero-calorie, flavorful, health conscious offerings with no preservatives or artificial sweeteners. Two Time NBA/MVP athlete, Steve Nash, is the corporate spokesperson for the new Enhanced Water line.
Farmer's Go Bowls Debut For Breakfast On The Go
Farmer Boys Restaurants has introduced two new breakfast items intended to make getting a hearty, high quality breakfast more convenient for today's "on the go" lifestyle. The new Farmer's Go Bowls include The Farmhand Bowl, with scrambled eggs, bacon, sausage, fresh veggies, cheddar cheese and hash browns and The Sausage, Biscuit and Gravy Bowl, which is just that on a bed of scrambled eggs. The bowl itself was chosen because of its thermal properties that help keep the new breakfast offerings fresh and hot when patrons take them home, to school or work. The new Farmer's Go Bowls were developed for Farmer Boys by its new marketing agency, White Barn Group.
Neese Products Launches QuickSeals 'Baggie' Storage System
Neese Products has launched QuickSeals, a new food baggie storage system that converts nearly any packaged food item into a resealable storage container, keeping snacks and other perishables fresh and preventing costly food waste. These multi-use storage bags go easily from freezer to microwave or from pantry to plate, making QuickSeals one of the most versatile items in the kitchen.
Caffeinated Donuts & Bagels Developed
A North Carolina scientist has developed a way to add caffeine to baked goods with the introduction of Buzz Donuts and Buzzed Bagels. Dr. Robert Bohannon, a molecular scientist, designed a method to mask the normal bitterness of caffeine so that it can be used in food and pastry products such as bagel and donuts. He has already patented the idea along with a method of controlling the amount of caffeine contained in the food. Dr. Bohannon is currently approaching well-known chains including Krispy Kreme, Starbucks and Dunkin' Donuts about selling his caffeinated donuts and bagels.
Natural Vinceel Throat Spray Introduced To U.S. Market
Vinceel homeopathic throat spray is being introduced to the U.S. market from Europe by Heel Inc. Vinceel is a non-drowsy, natural formula that combines eight active ingredients that provide effective relief from the symptoms of sore throat, hoarseness and canker sores.
Available through health food stores, pharmacies and health care practitioners, Vinceel throat spray comes in a convenient metered-dose pump spray and contains no artificial flavors or colors. As is the case with all Heel medicines, Vinceel is regulated by the FDA as a drug and is therefore held to rigorous safety and efficacy standards.
LeapFrog Appoints MacIntyre EVP Of Product & Mktg.
LeapFrog Enterprises, a leading manufacturer of technology-based learning products, has appointed Nancy MacIntyre to the position of Executive Vice President of Product, Innovation and Marketing. MacIntyre joins LeapFrog from Lucas Arts, where she most recently served as Vice President of Global Sales and Marketing, overseeing worldwide publishing efforts. Prior to LucasArts, she served as Vice President of Marketing at Atari.
Home Diagnostics Appoints Falter V.P. Of Mktg.
Home Diagnostics, a leading manufacturer of diabetes testing supplies, has appointed Daniel Falter Vice President of Marketing. Falter has 21 years of experience and was previously Senior Marketing Director at Andrx Corporation.
Best Western Promotes Ryan To V.P. Of Mktg.
Best Western has promoted Renee Ryan to the position of Vice President of Marketing. In her new position, Ryan will direct the execution and delivery of brand marketing strategies, including Gold Crown Club International and the Best Western Travel Card, while continuing to oversee Field Marketing and Consumer Marketing programs. She most recently served as Managing Director of Field Marketing, Internal Communications and Consumer Marketing.
Century 21 Appoints Bev Thorne To Sr. V.P., Mktg.
Century 21 Real Estate has appointed Bev Thorne to Senior Vice President of Marketing. Thorne will oversee all elements of marketing for the Century 21 brand. Most recently, Thorne served as Senior Vice President, Customer Marketing at Chase Home Finance with JP Moran Chase & Company.
Sprint Launches 'Vive MANA' Sweepstakes
Sprint is sponsoring one of the most popular rock en Espanol bands, MANA, with the kickoff of its U.S. Tour. The Sprint sponsorship of the band's tour is part of a larger, integrated, multimedia campaign that includes a national Vive MANA sweepstakes, advertisements, and in-store promotions in key Hispanic markets.
The sweepstakes provides the opportunity for a lucky winner to get a rock star inspired VIP weekend with five of his/her friends, including first-class flight and accommodations to attend one of MANA's "Amar es Combatir" (Love is war/struggle) tour concerts and the chance to meet the band in person.
Aspen Marketing Services Opens Office On NYC's Madison Ave.
Aspen Marketing Services, the nation's fifth largest marketing services agency, has opened a New York City office at 295 Madison Avenue. The new office will house the Company's Public Relations and Experiential division. The New York office will be run by Tim Hanlon, Aspen Marketing's Executive Vice President. For more information, call 212-431-5300.
Anheuser-Busch Sponsors Fiesta Atlanta'07
Anheuser-Busch's Bud Light will be a sponsor of Fiesta Atlanta '07, a Hispanic-themed Cinco De Mayo celebration which till take place on Sunday, May 6th at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group LLC production.
"Anheuser-Busch realizes the importance of Atlanta and the region's growing Hispanic community and is proud to embrace the Latino market by participating in a quality event like Fiesta Atlanta '07," said Cassandra Clouser, Manager of Field Media Services for Anheuser-Busch.
USM&P Announces Account Changes In Dallas Office
USM&P, the event marketing and retail services division of The Marketing Arm, has made account management changes in its Dallas, TX office to support its growth. Andrew Thompson will support the State Farm account as Account Director. Drue Carney will be Account Director on U.S. Air Force and NASCAR-related programs. Ryan Flynn has been promoted, replacing Carney as Account Director on the AT&T account. USM&P has also formed a new operations department that will be led by Mark Carpenter, Director of Operations. Chris Kennedy will become Senior Manager of Operations, reporting to Carpenter.
Pinnacle Exhibits Names Sr. Acct. Exec
Pinnacle Exhibits has added Senior Account Executive Mark Clutter, a 25-year industry veteran, who will be based at Pinnacle's Irvine, CA location. Most recently a Senior Account Executive at Exhibit Works, Clutter's extensive experience includes positions at Grondorf, Field and Black and Exhibitree.
ExpoDisplays names L. Miller Director of Exhibit Management
ExpoDisplays, a Birmingham, AL-based exhibit manufacturer, has named Lonnie Miller Director of Exhibit Management. Miller served as ExpoDisplays' General Manager for the past seven years. His new position results from significant growth in the number of custom trade show exhibits designed and built by the Company.
MICE Appts Design Director
MICE, a communications agency specializing in the integration of experiential marketing solutions, has promoted Daniel Griffin from Senior Designer to Design Director of its Chicago office. In his 18-month tenure with MICE, Griffin was the creative lead on several key new business wins and has been a driver of its multi-faceted creative process. Griffin has more than 10 years experience as an Environmental Designer working with clients from a broad range of industries.
Cyclonix Names Acct. Exec
Cyclonix Inc. has appointed Cynthia Wright as an Account Executive, Nicole Silveira as a Sales Associate and Dale Adams as Senior Detailer. Cyclonix uses innovative design solutions to bring passion, energy and momentum to exhibits and environments.
DPI Names Nat. Acct. Mgr
Digital Pro Images (DPI), a state-of-the-art digital imaging and printing company based in Alpharetta, GA, has added Trish Parker as National Account Manager for Exhibits. Parker will be responsible for promoting large and grand format dye sublimation graphics to the exhibit industry. Before DPI, Parker worked for four years as the National Sales Representative for the Tradeshow/Exhibit Market for OnPoint Visuals.
Adams Magnetic Introduces "Neo" Magnetic Assemblies
Adams Magnetic Products Co. introduces Neodymium "Neo" Magnetic Assemblies, expanding the potential point-of-purchase applications of its powerful magnetic products. "Delivering incredible strength in a small package, the use of Neo in our assemblies allows us to take a 30-pound assembly and make it hold 100 pounds," said Kerry Buntrock, General Manager for Adams' flexible magnets and magnetic assemblies division. "We can also adjust the strength of an assembly-staying within the size and shape that our customers' need, while offering a choice of holding strengths for their unique application." For more information, contact Adams Magnetic Products Co. (Tel) 800-747-7543, (Web site) www.adamsmagnetic.com
Curtis Packaging Launches CurtCOAT ™
Curtis Packaging has launched CurtCOAT ™, an affordable and eco-friendly alternative to film lamination. CurtCOAT exhibits the reflective properties, depth and feel of film laminate without the high costs of an off-line process. CurtCOAT can be applied to any coated paperboard substrate including foil or metalized laminates. For more information about CurtCOAT, contact Curtis Packaging Corp., 44 Berkshire Road, Sandy Hook, CT 06482; (Tel) 203-426-5861, (Web site) www.curtispackaging.com
AP Graphics Offers 3D Graphics
AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. For more information, contact AP Graphics, 250 Hudson Street, New York, NY 10013; (Tel) 212-645-1792, (Fax) 212-645-6204, (Web site) www.apgraphicsinc.com
