Creative World

Week of April 30, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Basewrap Helps Grocery Stores Showcase Healthy Food And Savings In-Store

This full color Basewrap was distributed to grocery stores across Canada to showcase the healthy food and savings that are in store. It was printed 12 inches high by 100 feet long. The material was poly to ensure ease of assembly and a smaller footprint for shipping. It also ensures a smooth surface to make the graphics pop off the material vs. old school corrugated wrap. The versatile use of Basewrap allowed use in a multitude of on site locations including freezer case wraps, wrapping fresh produce bins, pallet wraps, and the base around in store displays to cover up the skid. The Basewrap tied into the other point of sale materials shipped out as part of a kit. The Basewrap was manufactured by Proprint Services, a point-of-purchase printer located in Toronto, Canada. (Web site) www.pop-online.com

Retail Displays Promote Nicola’s Redmark Wines

Nicola’s Redmark wines, located in Washington state, recently developed new retail merchandising displays to promote the brand. Collateral design elements include wine bottle photography, rack cards, shelf talkers, back cards, easel cards, posters, banners, neck hangers, wine notes, metal racks, wooden racks, wood barrel displays, and special end-aisle displays.

Nicola’s Redmark is named in honor of the family’s patriarch, “Papa” Nicola Metrione, and the "red mark" comes from the way he marked his tools. Wines of Washington Promotion, an interactive, integrated marketing and design agency based in Seattle, WA, created the point-of-purchase display and marketing program for Nicola’s Redmark wines. (Web site) www.wowpromotion.com

Walmart Unveils ‘Great For You’ Icon

Walmart has unveiled the “Great For You” icon, part of its healthier food initiative, an effort to implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria. “Great For You” will initially appear on select Walmart Great Value and Marketside items, as well as on fresh and packaged fruits and vegetables at Walmart U.S. stores nationwide. By extending “Great For You” to fruits and vegetables and nutritious food options the company will make it easier for its customers to build healthier diets.

“Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” said Andrea Thomas, Sr. VP, Sustainability at Walmart. “Our ‘Great For You’ icon provides customers with an easy way to quickly identify healthier food choices.” The icon will also be made available to national brand products that qualify.

Duluth Trading Company Displays Rugged Work Pants

For guys who know the discomfort of crouching in unyielding work pants, Duluth Trading Co. has introduced Flex Fire Hose Work Pants, the world’s most flexible, yet tough-as-nails work pants, with 3% spandex for comfort. Flex Fire Hose Work Pants deliver the same abrasion resistance of Duluth Trading’s exclusive Fire Hose Work Pants with new flexibility to make any on-the-job maneuver without feeling like you’re caught in a vise. “Duluth Trading is re-engineering the work pant category,” said Stephanie Pugliese, President and Chief Merchandising Officer. “Our Flex Fire Hose Work Pants improve comfort, range of motion and protection on the jobsite.” (Web site) www.duluthtrading.com

Chrysler Group Showcases Mopar Brand More Prominently In Dealerships

Customers soon will see the Mopar brand more prominently in Chrysler Group dealerships. In collaboration with dealers, the Chrysler brand is re-launching its Mopar® FlexTech dealer program to enhance the customer experience. The FlexTech program offers Chrysler Group dealers flexible, new Mopar-branded merchandising displays, furniture and graphics for dealership showrooms, customer waiting areas, retail shops and service departments.

"Mopar's effort to enhance the customer experience complements our dealer standards initiative which has dramatically increased the skill and competency of dealership personnel, has prompted many of our dealers to renovate and modernize their facilities, and has transformed our new-car showrooms into proper showcases for our brands," said Peter Grady, Vice President of Network Development and Fleet for the Chrysler Group.

Chrysler Group dealers have been asking the Mopar brand for attractive displays in their showrooms and dealerships that better present Mopar parts, accessories and apparel. In the showroom, there will be literature racks that hold Mopar brochures; attractive glass pillar display cases that act as brand beacons to showcase Mopar accessories and apparel; tabletop displays for small impulse-purchase items like touch-up paint and even Mopar floor graphics that adhere to linoleum floor surfaces. In the retail shop, retail merchandisers are highly flexible racks that have the capacity to display everything from Mopar-branded hats and T-shirts to antifreeze, RPM gauges, and authentic Mopar parts. If a dealership does not have a retail shop area, these mobile merchandise fixtures work well just about anywhere in the dealership. The more traditional wall-mounted fixtures also are available. There is also a brand exploration wall. This nine-panel wall is a dynamic visual that tells the Mopar brand story. The magnetic graphic panels may be changed easily for different themes and promotions. In the service drive, the same type of signs and graphics used by the Mopar brand at auto shows now are available for the dealership service drive. Painted service lane graphics and overhead signs direct customers to the appropriate lane - "Express Lane" for a quick oil change or "Service" for maintenance and repairs. Customers and service advisors interact at stylish brushed-aluminum service desks, while Web-based Service Media Centers display service menus, videos, and advertisements. The tire and maintenance zone features a variety of mobile and wall-mounted tire and wheel racks, as well as displays for wiper blades and floor mats.

iPad Enclosure's iPad Kiosks Enhance New ING DIRECT San Francisco Café Experience

The new ING DIRECT Café, which recently opened on the corner of downtown San Francisco's Post and Kearny, provides iPad Kiosks as well as coffee, for a different take on the banking experience. Instead of a tellers' window, there's a bar that offers the Bay Area's own Peet's Coffee & Tea, pastries, cold sandwiches and salads. Rather than just helping to deposit checks, every staff member is trained to make lattes, answer questions about checking accounts and mortgages, and work the call center on the top floor. And unlike most one story banking locations, this modern café provides 17,000 square feet across three floors for community meetings and events, with such unique features as a built-in PA system for karaoke and iPad kiosks that control audiovisual (A/V) equipment throughout the retail space.

Each A/V iPad Kiosk is mounted on tables below a multi-screen display at every turn inside the café. The iPad Kiosks were designed and manufactured by iPad Enclosures, a Sandy Utah iPad kiosk solution company. These particular ING DIRECT iPad Kiosks feature a stained wood finish reinforced by a steel enclosure secured with a key lock. The installation of the iPad controlled A/V stations involved creatively connecting each display to an iPad via Apple's HDMI iPad connector, controlled by an A/V application. The end result is an interactive touch screen experience allowing customers to switch between watching TV and surfing the Web. In the far corner of the main floor, customers can find a four-screen wall display, which combines into one large screen; providing an ideal place for local presentations and events. By adopting all the latest trends and technology, the ING DIRECT Café fits in well with the high standards that have come to be expected from a business surrounded by Silicon Valley. (Web site) www.iPadEnclosures.com

Staples Makes Home Office Organization Easy With Debut Of Exclusive Martha Stewart Home Office With Avery Product Line In Stores

Staples® has debuted the Martha Stewart Home Office™ with Avery™ product line created by the Martha Stewart Living Omnimedia and the Office and Consumer Products Group of Avery Dennison Corporation. The line, sold exclusively at Staples, is now available at Staples stores across the U.S. and Canada. The unique offering combines Martha Stewart's creative eye and thoughtful attention to detail, Avery Dennison's expertise in innovation and quality, and Staples' expertise in office solutions. The result makes it easy for consumers to organize their home, office and family.

Martha Stewart, founder of Martha Stewart Living Omnimedia, said, "I am very happy to launch this new collection with Avery Dennison and Staples. Developing this line has been a wonderful opportunity to focus on what busy, modern households and home-based entrepreneurs really want and need in a home office organization system. I'm pleased to offer a full range of well-designed products that are as beautiful as they are functional to inspire consumers and help them to organize their projects while also coordinating and enhancing their home office environment."

"The Martha Stewart Home Office™ with Avery™ brand brings an exciting line of solutions to the home, family and office that really delivers on our vision of bringing the quality and functionality of the Avery brand together with the style and fashion expertise of the Martha Stewart design team," said Tim Bond, Group Vice President, Avery Dennison Office and Consumer Products Group.

McCormick To Open First Ever Retail Destination In Baltimore's Inner Harbor

McCormick will open its first retail destination, McCormick World of Flavors, at the popular Harborplace tourist attraction in Baltimore's Inner Harbor. In an exciting step to promote its global brand, the new locale will have McCormick's Passion for FlavorTM on full display. Interactive and educational displays will engage families. You will be able to determine your personal flavor profile or chart the origins of spices, among other activities. Visitors will enjoy a cooking demonstration area where McCormick's own chefs and celebrity chefs will display their culinary magic using McCormick flavors.

"McCormick World of Flavors is a milestone for McCormick," said Alan Wilson, President, Chairman and CEO, McCormick. "What better way to communicate what we do than to allow visitors to experience it personally. It will show visitors how McCormick brings great taste to their lives - every day. You can see how our business, rooted in the exploration of the New World, has its sights on the newest frontiers of flavor."

The 3,800-plus square-foot center will showcase the extensive McCormick product range with sections focusing on cooking, baking and grilling. In addition to the many products displaying the well-known McCormick brand, visitors will also see other popular McCormick brands like Grill Mates®, Lawry's®, Zatarain's® and Old Bay®. Unique gift packages, special cooking items and signature products will complete the visitors' experience.

Majority Of Metropolitan U.S. Lincoln Dealers To Invest In Retail Reinvention

More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners. "We have shared our plans about future Lincoln products, the brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us," said Ken Czubay, vice president of U.S. Marketing, Sales and Service. "Ultimately, this is good news for our customers, who will see our new approach to the luxury consumer experience at every touch point." Seventy-five dealers in cities including New York, Los Angeles, Dallas, Philadelphia, Atlanta and Chicago already have completed new facilities or major facility renovations.

Their collective voluntary investments are in line with a 2010 consumer analysis, which revealed luxury car buyers have high expectations of more than vehicles when shopping for a new automobile. Consumers want and expect the retail environment will meet their design expectations as well as their needs - including open floor plans, well-appointed semi-private areas available for business or personal use, and digital technologies to help them save time and seamlessly access their digital lives.

"We are reinventing every part of the business - from the vehicles to the ownership experience," said Jim Farley, group vice president for global Marketing, Sales and Service. "We understand that to win over today's discerning luxury buyers, we need to create and deliver individualized experiences for them."

General Mills And Atari Partner On Five 80's Themed Retro Packages, Available Exclusively At Target Stores

General Mills cereals are partnering with Atari to bring back their "Retro" themed packaging 80's style, exclusively at Target stores. Through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target's cereal aisle with their totally radical retro look.

"With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year's decision to highlight the 80's was simple - it's on trend," said Tara Johnson, integrated marketing communications manager at General Mills. "Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn't get more iconic than retro Atari games!" Consumers are drawn to nostalgia, and that's exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede, and Missile Command featured on the back of each participating cereal. Consumers can navigate their way through breakfast with Big G cereals and the Asteroids maze, finding the clone and testing their knowledge with Atari trivia. Once packages hit Target stores, consumers can also check out www.grocerysavvy.com to further test their skills at Centipede and to enter in a sweepstakes for a chance to win Target Gift Cards and Atari merchandise.

Dr. Seuss' The Lorax 3D-CG Film Garners Support From Businesses With Common Goal Of Natural Preservation

Universal Partnerships & Licensing (UP&L) will partner with several marquee brands around the globe along with the United States Environmental Protection Agency to support the 3D-CG feature release of Dr. Seuss' The Lorax. This marks Universal's third collaboration with Chris Meledandri's Illumination Entertainment since the company was formed in 2007. By bringing Dr. Seuss' messages from "The Lorax" to consumers, UP&L and its partners hope to help empower consumers, young and old, to make more informed choices for their families and the environment, as well as support smarter, environmentally-conscious choices in everyday life.

To date, Universal has 69 partners globally totaling $58.4 million in media value. Domestic partners include: Seventh Generation, Whole Foods Market, HP, Mazda, Comcast, DoubleTree by Hilton, Pottery Barn Kids, Stonyfield Farms, and, returning for its second partnership with Universal and Illumination Entertainment, IHOP. This marks the first-ever major studio film promotion for Whole Foods Market and Seventh Generation and the first ever on-pack promotion for Stonyfield Farms.

"The Lorax is a special story about making better choices and finding balance from a visionary author who has touched the hearts and minds of millions of children and families throughout the world," said Stephanie Sperber, President, Universal Partnership & Licensing. "We're honored to be a part of Chris Meledandri's on-screen telling of this story and thrilled to have partners with promotional programs that will help foster awareness and dialogue around Seuss' important message in the film."

TomTom Debuts Ground-Breaking Insurance Partnership

TomTom has made a landmark move into the insurance market by providing the technology behind a new insurance product, which bases premiums on driving behavior. TomTom has teamed up with insurance broker Motaquote for the launch of Fair Pay Insurance, a product that rewards 'good' drivers with lower premiums. Fair Pay Insurance gives drivers control over their own policy by using driving ability and behavior to allocate premiums, rather than so-called risk factors such as zip code, gender, and age or vehicle type.

"Our entry in the insurance market with our proven fleet management technology puts us at the forefront of a move that could help to revolutionize the motor insurance industry," said Thomas Schmidt, Managing Director TomTom Business Solutions. "We offer a unique combination of navigation, traffic information and telematics which opens up great opportunities for insurance companies to promote greener, safer driving and create a ground breaking portfolio of new insurance products."

"We've dispensed with generalizations and said to our customers, if you believe you're a good driver, we'll believe you and we'll even give you the benefit up front," said Nigel Lombard, Managing Director of Fair Pay Insurance. Drivers who sign up for Fair Pay will benefit from a specially-developed TomTom PRO 3100 navigation device, which includes Active Driver Feedback and LIVE Services. This means policy-holders can be alerted to driving events, such as harsh cornering and sharp breaking, and benefit from accurate traffic information updated every two minutes. They will also have a LINK tracking unit fitted in their vehicles, allowing driver behavior and habits to be monitored. This information can then be viewed by the policy-holder in their driver dashboard, an online tool that details journey and driver behavior data, and in regular email bulletins.

Virgin Gaming And NOS® Energy Drink Form Strategic Partnership

Competitive gaming website Virgin Gaming and NOS Energy Drink have reached a partnership agreement making NOS® Energy Drink the official energy drink of Virgin Gaming. Through the relationship, NOS fans, gamers and NOS Rewards Series members will have the opportunity to participate in exclusive sponsored tournaments powered by the Virgin Gaming platform. NOS Energy Drink will execute retail promotions, including an array of Virgin Gaming rewards and special tournament entries for participants. Competitive video gaming has become a strategic pillar for NOS Energy Drink to connect with current and potential consumers. The company understands the powerful engagement tool that gaming provides, which led them to partner with the fastest growing brand in the competitive gaming space, Virgin Gaming, who recently surpassed 1 million registered players, each of whom spends an average of 72 minutes per visit using the Virgin Gaming platform. The site pairs up gamers of similar skill levels to play head-to-head matches for cash prizes.

"NOS is all about fueling high performance energy, be it behind the wheel or behind the controller," said Eric Helms, vice president of marketing for NOS. "Competitive gaming is soaring in popularity, and Virgin Gaming is at the forefront of that surge. We're excited to partner with them and look forward to fueling their million plus members to victory."

Federal-Mogul's Iconic Champion® Brand Introduces New Line In Oil, Air And Cabin Air Filter Categories

Federal-Mogul has introduced its iconic Champion® brand to the automotive filtration category with comprehensive lines of oil, air and cabin air filters featuring best-in-class quality and construction for do-it-yourselfers who are looking for reliable and affordable performance from a brand they know and trust. Champion oil filters are designed to provide optimal engine protection and service life through substantially higher multi-pass capacity and efficiency. Each filter is engineered and constructed to meet or exceed original equipment specifications and features an optimized filtration media that traps 96 percent of contaminants as measured through the ISO 4548-12 multi-pass test procedure. Champion oil and air filters are available immediately, while Champion premium oil filters and an all-makes/all-models offering of cabin air filters.

Crocs™ Golf With Hank Haney Collection Debuts

Crocs has introduced its new Crocs™ Golf with Hank Haney collection designed in partnership with internationally-recognized golf instructor Hank Haney. All Crocs™ Golf with Hank Haney styles are intended to be worn both on and off the course and were designed with input from Haney based on his experience as a leading golf instructor for the past 35 years. Each of the new Crocs™ Golf styles features a unique hybrid construction plus a midsole and footbed made with Crocs' proprietary Croslite™ material, providing form-to-foot cushioning for all day wear. The new collection strikes the perfect balance between comfort and technical engineering for the casual golfer.

Gillette Venus Partners With Olay To Launch Venus & Olay Razor

For the first time ever, Gillette Venus, a global leader in female shaving, and Olay, a global leader in skincare, are coming together to deliver a new gold standard in shaving with the new Gillette Venus & Olay razor. Venus' five-blade technology shaves close while shave gel bars with Olay skin conditioners help lock in skin's moisture for less dryness.

"The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare," said John Holding, Marketing Director, North America, Gillette & Venus. "When it comes to shaving, women want the best of both worlds: they want effective hair removal, and to also keep their skin looking - and feeling - its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it." Venus & Olay is available starting March 15, 2012 at food, drug, convenience and mass merchandise stores throughout the United States.

Hostess Introduces Chocolate Creme Twinkies

Hostess Brands is launching new Chocolate Crème Twinkies following a special limited-edition offering last spring. Available in multipack and single serve options, Chocolate Crème Twinkies joins the original vanilla crème Twinkies, as well as Hostess' entire line of snack cakes, on shelves across the country. "For over 80 years, Twinkies have been delightingAmericans with their delicious golden cake and crème filling, and new ChocolateCrème Twinkies will be giving Hostess fans a chocolatey twist on an iconic treat that will keep them smiling for years to come," said Amy Clark, Director of Snack Marketing for Hostess.

New Junior Johnson Midnight Moon Fruit Inclusions Provide Handcrafted Moonshine In Fruit Flavors

New Junior Johnson Midnight Moon Fruit Inclusions are handcrafted moonshine in fruit flavors like Apple Pie, Cherry, Strawberry, Blueberry and Cranberry. Junior Johnson is a legendary moonshiner from North Carolina, who brought his family recipe to Piedmont Distillers in 2007. Midnight Moon follows the Johnson family's generations-old, small batch recipe that is triple distilled to craft a smooth, clean-tasting spirit and infused with whole pieces of gourmet fruit. "We don't put artificial flavors and colors in the bottle and call it a day," said Junior Johnson. "We put whole pieces of real fruit in each jar which release their natural color and flavor into the spirit, so you get a true all-natural fruit flavor." Junior Johnson Midnight Moon Fruit Inclusions are uniquely packaged in authentic Mason jars. They can be enjoyed over ice or in a variety of cocktails and are currently available in package stores, bars and restaurants in 39 states. Piedmont Distillers, a craft distillery in the little town of Madison, NC, is considered a leader of the current moonshine and artisan distilling movement, and is committed to preserving the moonshining legacy and distilling traditions.

KLEENEX Cool Touch™ Tissues Introduced

Kimberly-Clark has launched KLEENEX Cool Touch Tissues, the only tissue that actively releases a cool sensation to soothe a sore nose on contact. The new facial tissues are available in stores now. Graphic Packaging International and Vacumet provided Kimberly-Clark with a unique holographic brushed aluminum pattern for the package that is tinted with a hint of a blue hue that conveys the benefit that is in these tissues. "Kimberly- Clark wanted a package that would fit well with consumers' home décor while being visually striking at shelf; this package fit the bill perfectly," said Steve Pinney, Technical Sales, Graphic Packaging.

Leviton Introduces Universal Dimmers Compatible With LED, CFL And Incandescent Bulbs

Leviton, a leading global manufacturer of electrical devices, has introduced state-of-the-art Universal Dimmers, engineered to provide homeowners optimal control of current and emerging incandescent, dimmable CFL and dimmable LED bulbs without sacrificing performance. Recognizing that newer, energy-efficient bulbs have specific needs for effective dimming, Leviton worked with bulb manufacturers to develop dimmers that are tested and proven effective to function in harmony with the latest bulb innovations. The new devices give retailers, distributors and contractors the ability to offer a single lighting control capable of properly dimming next-generation lighting sources while remaining backwards compatible with current bulbs. Available in two distinctive styles, the newly-designed SureSlide® model sports clean lines, sculptured controls and a contemporary rocker switch, and the IllumaTech® model features a traditional push button switch and attractive slide bar. Both devices address performance issues - such as flickering, reduced dimming range and low level start-up - often experienced when incandescent-only dimmers are paired with dimmable LED and CFL bulbs.

Perennial Wood Introduced For Outdoor Applications

The next generation of wood for outdoor applications, Perennial Wood™, has been introduced, made possible through TruLast™ Technology. Perennial Wood is real wood made to endure, that's been modified to resist changes from moisture, such as shrinking, swelling and movement, for decades. Eastman's proprietary TruLast Technology permanently modifies the wood, providing a physical barrier throughout that's warranted to protect against rot, decay and movement for 25 years. It is three times more stable than unmodified wood, resulting in less shrinking and swelling that cause cracking, cupping and warping without sacrificing the beauty of real wood.

"Perennial Wood is well-suited for outdoor applications where the authenticity of real wood is desired without the damaging effects of the elements," said Deborah Baum Crain, director of Perennial Wood. "With Perennial Wood, homeowners don't have to compromise the beauty of real wood for longevity. The potential applications for Perennial Wood are extensive."

New SMIRNOFF Flavored Malt Beverages Provide Refreshing Beer Alternative

SMIRNOFF's Premium Flavored Malt Beverage line introduces SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit. The newest offerings provide a refreshing tasting beer alternative for adult consumers eager to get a jump start on summer. With its proprietary juice flavor technology, SMIRNOFF Signature Screwdriver closely replicates the taste of the classic vodka and orange juice cocktail and provides the mixed drink experience without the hassle of mixing. SMIRNOFF ICE Tropical Fruit combines refreshing fruit punch with tropical flavors to deliver an invigoratingly smooth, fruit-filled taste.

"Both SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit are refreshing-tasting beverage options for our adult consumer who are looking for enticing new flavors from premium brands they trust at a good value," said Heather Boyd, Brand Director Progressive Adult Beverages, DIAGEO-Guinness USA. "While they're sure to be a hit for summer parties and picnics, there's no reason to wait, which is why both are now on shelves nationwide."

Secret Deodorant Launches New Secret Outlast Collection, For 48-Hour Odor Protection

The New Secret OutlastTM Anti-Perspirant and Deodorant Collection is helping fearless women everywhere confidently conquer their long days with the 48-hour odor protection of Secret Outlast. Secret Outlast offers Dual Action Odor Technology® to provide a burst of freshness when women need it most, lasts for up to 48 hours. It is clinically tested to help stop odor before it starts, continually working to detect odor and wetness, ensuring coverage whether they are sitting still or on the move. The pH of Secret Outlast helps minimize odor-causing bacteria and provides long lasting 48-hour protection.

Kevin Hochman, Marketing Director for Secret Deodorant North America, said, "Women are telling us that they are packing an unbelievable amount of activity into their day - work, family, errands, exercise - we've literally never seen women be so busy in our over 40 years in business. We knew we needed to create a deodorant that could keep up with them and so we did - one that lasts an unbelievable 48 hours, no matter how busy they are!" The Secret Outlast Collection is available beginning February 13th, 2012 at food, drugs and mass retailers nationwide in Invisible Solid, Clear Gel and Smooth Solid.

Stonyfield Launches YoKids Greek

Stonyfield has launched YoKids Greek yogurt, the first organic Greek yogurt specially crafted for kids' choosy palates. Offered in two kid-friendly flavors, Raspberry and Strawberry, it has the extra protein kids need to power through their busy day with mild flavors and no mouth-puckering tang.

Stonyfield's Co-Founder and Chairman Gary Hirshberg, said, "Stonyfield has been creating delicious, organic yogurts for kids for nearly 20 years - in fact a whole generation has grown up on YoKids yogurt. And with the explosion in popularity of Greek yogurt over the past few years, including our own Stonyfield Organic Oikos brand, we knew it was time that kids had their own special protein-packed snack that is both tasty and nutritious."

Marzetti Introduces Simply Dressed & Light Refrigerated Salad Dressings

T. Marzetti Company is expanding their line of Simply Dressed refrigerated salad dressings by introducing new Marzetti® Simply Dressed® & Light varieties, which are great options for maintaining wellness goals. Simply Dressed & Light offers fewer calories and fat than regular dressings and includes five varieties: Light Blue Cheese, Light Ranch, Light Caesar, Light Celery Seed Slaw and Light Raspberry Acai. Yogurt is the key ingredient in the creamy Lights, and Light Raspberry Acai blends two popular berry flavors into a fat free delight. Carla Laylin, group marketing manager for Marzetti Produce Dressings and Toppings, said, "All of our popular Simply Dressed refrigerated salad dressings are made from all-natural ingredients and several flavors of the new Simply Dressed & Light varieties are made with yogurt. They taste great and have the richness of a regular dressing."

Perry Ellis Portfolio To Launch Men's Electronic Grooming Products

PEI Licensing, a wholly owned subsidiary of Perry Ellis International, has entered into a license agreement with Argento SC by Sicura, to design, manufacture, and distribute men's electronic hair grooming products under the Perry Ellis Portfolio brand name. Product will be distributed in department stores throughout the United States and Canada with initial product shipments to begin to hit the selling floor by mid-2012.

New Logitech Touch Mouse M600 Lets You Navigate Intuitively

Logitech unveiled the Logitech® Touch Mouse M600, a mouse featuring a touch surface that lets you navigate intuitively with your fingers. With the Logitech Touch Mouse M600, you can scroll, swipe and surf wherever your fingertips rest on the mouse. With its modern design, smooth edges and designed-for-comfort curves, this touch mouse feels comfortable in your hand and looks good wherever you use your laptop. "People are growing accustomed to using fingertip gestures to navigate on their smartphones and tablets," said Todd Walker, brand manager for Logitech. "In fact, for many people these gestures have become second nature. The Logitech Touch Mouse M600 reflects this evolution in how we interact with the digital world and extends to the computer what have become natural, intuitive motions." The Logitech Touch Mouse M600 is available in the U.S. and Europe.

Staples Appoints Mike Edwards EVP, U.S. Retail Merchandising

Staples has appointed Mike Edwards as Executive Vice President, U.S. Retail Merchandising. Edwards will report to Demos Parneros, president of U.S. Retail for Staples. "Mike brings proven leadership, great knowledge and experience to Staples," said Parneros. "Mike will drive innovative merchandising initiatives across our U.S. stores, enabling us to continue to meet the evolving needs of the millions of small businesses and consumers who rely on Staples as their trusted source for office solutions." Edwards previously served as President and CEO of Borders Group.

Sonic Appoints James O'Reilly CMO

Sonic Corp., the nation's largest chain of drive-in restaurants, has appointed James O'Reilly as Senior Vice President and Chief Marketing Officer. O'Reilly brings more than 20 years of senior level leadership including extensive experience within the quick service restaurant segment. He most recently served as the Chief Concept Officer of Einstein Noah Restaurant Group and prior to this, he spent 13 years with YUM! Brands where he served in progressive roles throughout the YUM! system. (Web site) www.sonicdrivein.com

Vera Bradley Promotes Joan Maxwell To V.P. Of Merchandising

Vera Bradley, internationally known designer of handbags, travel, stationery, gifts and accessories, has promoted Joan Maxwell to the role of Vice President of Merchandising from Senior Director of Merchandising. Maxwell, a member of the Vera Bradley team since 2002, was instrumental in developing the Vera Bradley Merchandising Program, providing the company's 3,000 plus retail partners an enhanced foundation for featuring the brand. Maxwell's new role will be to facilitate the development and execution of Vera Bradley's merchandising strategies for new seasons, categories and collections.

One Source Industries Announces New Headquarters

One Source Industries, LLC, a leading provider of global supply chain management solutions for p.o.p. displays and promotional programs has moved its headquarters to a new location in Irvine, CA. "With sales up more than 25% this year, we outgrew our former space. The new location also features a display area where we can showcase our capabilities and new technologies," said Joe Baksha, CEO of One Source Industries. (Web site) www.onesourceind.com

Midway Displays Offers My-D® Max

Midway Displays offers a five tier tray merchandiser created with a My-D® Max 8™Rotor, 6 8" J-Hooks,3 Black 18" Diameter My-D® Trays, 71" 3pc Zinc Plated Pole Set, and My-D® 20 Weighted Plastic Floor Base. This display provides a distinctive look from economical stock display components. The versatile display system can be used for all types of products. For more information, contact Midway Displays, 6554 S Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com

POPCO Offers Shelf Edge Adapter

POPCO offers a Shelf Edge Adapter The adhesive backed adapter snaps into 1.25" CLEAR price channels for mounting signage, coupon books and promotional items to shelf edge price channels. The adapter is offered in many different lengths. Custom lengths are available. For more information, contact POPCO, 5405 Opportunity Court, Minnetonka, MN 55343; (Tel) 952-352-0887; (Web site) www.popco-usa.com

Trion Introduces Cooler-Capable EWT™ Expandable Wire Tray

Trion has introduced the Cooler-Capable EWT™ Expandable Wire Tray, which accommodates any style or size package adjusting from 5" to 12" lane width (mini system 3" to 6") with quick drop-in, one-piece installation. It billboards product for increased sales, auto feeds and faces saving labor, and vends oversize items like pizza. An optional label holder and custom paddle imprinting increases branding opportunities. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-4665; (Web site) www.triononline.com

TM Shea Products Offers Power Pillar PDQ

TM Shea Products offers the Power Pillar PDQ, which sets up quickly and accommodates pegged, bottled, boxed and bulk product. The display stands 60" tall with an 18" footprint and five casters. It spins for easy shopping and offers a large area for custom graphics. For more information, contact TM Shea Products, 1950 Austin Drive, Troy, Mi 48083; 800-992-5233; (Web site) www.tmshea.com

Windo Displays Offers DeskWindo® 5-Series

Windo Displays is offering its redesigned DeskWindo® 5-Series, which will also be available in poster sizes A4 and 8.5x11 inch. Smooth and sleek best describes the design of the latest generation of DeskWindo®. Its modern lines make it even more enticing for advertisers to choose for exchangeable counter-top advertising as part of their in-store communication strategy. For more information contact Windo Displays, P.O. Box 30035, St. Catherines, Ont., Canada; (Tel) 289-668-6407; (Web site) www.floorwindo.com

Marketing Impact Introduces Fort Knox Security Hang Tab

Marketing Impact Ltd., has introduced the Fort Knox Security Hang Tab. The Hang Tab is compatible with Marketing Impact’s Security Boxes, which protect high value items from shop lifting. The Security Boxes are offered in an array of different sizes to fit all types of products. The Hang Tab fits most standard plastic and metal hooks. This merchandising system provides high product visibility while protecting against shop lifting. For more information, contact Marketing Impact Ltd., (Tel) 800-410-0264; (Web site) www.displaypeople.com

Planar Systems Introduces Planar Silhouette™ video display

Planar Systems has introduced the Planar Silhouette™ video display, which towers over 10' tall. The arrays of LCD screens are configured in a well-balanced array, forming a flexible digital canvas. Planar’s Silhouette sculptures in a straight or staggered array can produce an impressive wall of motion stretching 18' wide. For more information, visit (Web site) www.planardigitalsignage.com

Numonics Corporation Introduces CLEVERTOUCH

Numonics Corporation, a pioneer in pen-based digital presentation solutions, has introduced CLEVERTOUCH,™ its newest optical interactive touchscreen overlay designed for easy installation over commercial flat panel displays, creating an interactive environment with a connected computer. Easily retrofit a flat panel display or TV into an interactive multi-touchscreen with Optical Sensing technology integrated in a custom bezel that installs over the display. The integral USB cable provides both the required power to the touchscreen and the communication link between the touchscreen and the attached computer or digital signage controller. CLEVERTOUCH will work with LCD, LED or Plasma displays and Numonics offers a three year warranty with product registration. It is available immediately in a variety of sizes from 40" to 85" for windows based computer environments. For more information, call(Tel) 215-362-2766, (E-mail) numonics@numonics.com or visit (Web site) www.numonics.com

Boxman Studios Launches New Trade Show Division and Appoints Scott Young As Director

Charlotte, NC-based Boxman Studios, a recognized leader in immersive branding via modified shipping containers, has launched the company's newly formed Trade Show Division and appointed Scott Young as Director of the business unit. These key changes are intended to drive the company's committed expansion into the trade show industry. Boxman Studios' exhibit and display solutions offer eco-friendly options for companies that want to support environmental responsibility while also standing out in the crowd at their next trade show. "At a time when trade show organizers and exhibitors are trying to be more eco-friendly, our unique trade show offerings are the latest green innovation to help brands have more impact on their audiences and less impact on the environment," said Scott Young, Director of Boxman's Trade Show Division. (Web site) www.boxmanstudios.com

Testrite Visual Products Introduces Monster Frames

Testrite Visual Products has introduced Monster Frames, large format, sturdy, racetrack oval aluminum uprights and frames. The frames are top loading (1/4") and ship K.D. ready to assemble. Custom sizes available, finish choices are Satin Silver or Matte Black. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Metro Exhibits Names Ray Zamloot As Senior Vice President of Sales

Metro Exhibits has named Ray Zamloot Senior Vice President of Sales to help support strong sales growth and an expanding client base. Zamloot has over 14 years of sales experience and progressive responsibility in management. Prior to joining Metro Exhibits he was Manager of Sales Operation at Reckitt Benckiser. (Web site) www.metroexhibits.com

Outwater Introduces 2nd Generation LED Lighting

Outwater has introduced 1/16" thick Tri-Mod LED Backlighting Panels for backlighting graphics, posters and promotional messages. Comprising recently introduced 2nd generation LED lighting with incorporated “LED Diamond Light Technology,” Outwater’s Tri-Mod Panels generate the purest, brightest, white LED lighting available with a coloring index of 80. Outwater’s Tri-Mod Panels are offered in 6 sizes of interlocking panels, and can be arranged in many different configurations. For more information, contact Outwater Plastics, 24 River Road, Bogota, NJ 07603; (Web site) www.outwater.com

The Barbie Dream Closet Stars At New York Fashion Week As Part Of New Global Brand Campaign

Barbie® invites girls to play with fashion and dress up their imaginations with a new global brand campaign. The "See What Happens When You Play with Barbie®" campaign celebrates the style icon and her role in delivering a never-ending array of fantasy-to-career outfits for girls to explore. The television advertising campaign opens the giant pink doors to Barbie's Dream Closet and is complemented by an augmented-reality online destination, apparel for girls, and new product introductions that put Barbie®, and her fashion heritage, center stage.

"Barbie gives girls the opportunity to be anything they want to be from a princess to a president," said Stephanie Cota, Senior Vice President, Global Barbie Marketing at Mattel. "The new global campaign celebrates the 'wow' girls experience when they play with Barbie. After all, the only thing bigger than Barbie's world is a girl's imagination."

Debuting at the famed Lincoln Center, Barbie® unveiled a larger-than-life installation of her ultimate Dream Closet complete with 24-foot tall, jewel encrusted doors leading into a two-story, 9,000 square-foot set with multiple dressing vignettes. The New York Fashion Week installation will transport fashionistas and fans in the area inside Barbie's fantastical wardrobe complete with augmented reality technology "mirrors" that allow users to literally doll themselves up in Barbie's most iconic, playful and glamorous outfits from the past five decades.

Ace Marketing Launches Mall-Offers Platform On Mobiquity Network

Ace Marketing & Promotions plans to have the architecture for its proprietary mobile marketing solutions; "Mall-Offers Wi-Fi" and "malloffers.com" completed by the end of the 1Q 2012 and will begin to rollout the solutions on their nationwide Mobiquity Network in 2Q 2012. Mobiquity Networks is currently operational in 67 malls across the US and the company expects to be in 75 malls by the end of the 1Q 2012.

The Mall-Offers Platform will list specials from retailers in each mall throughout the Mobiquity Network. The specials will be accessible on the secured Wi-Fi network that Mobiquity has already installed in each of its 67 malls across the US. Shoppers with smart phones will simply connect to "Mall-Offers Wi-Fi" and browse by either retailer or category on their mobile device. The solution will not require the shopper to download an app and access to Mall Offers will be completely free for the user. Malloffers.com is a website that aggregates all of the special offers, coupons and discounts offered by all of the participating retailers in all of the malls within the Mobiquity Network. Consumers will have the ability to search for specials by mall, store name or category prior to going to the mall or on their mobile devices. This will help the consumer to choose which mall to visit as well as which store within the mall to purchase their item of interest. The website will also offer consumers the ability to register for special alerts from their favorite stores. The consumer can choose to receive an email or text whenever their favorite store has a special offer.

"Our Mall-Offers Platform should help address the mobile marketing industry's single largest issue, which is delivering relevant offers to consumers at the point of purchase," said Ace Marketing CEO Dean Julia. "I believe most mall retailers desire to have a mobile marketing strategy but haven't figured out how to get in front of consumers at the point of sale. The Mall-Offers Platform gives us the ability to offer the hundreds of retailers in each mall within the Mobiquity Network a true mobile marketing solution." (Web site) www.mobiquitynetworks.com

Peapod By GIANT And Titan Partner For Grocery Shopping Mobile App For Philadelphia Commuters

For the first time in the United States, Peapod the nation's largest internet grocer, is using Titan's transit advertising to get the word out about its mobile app for Philadelphia residents. Once Peapod's mobile app is downloaded, people can shop smarter and faster wherever they are. Users simply scan the QR code listed in the ad to get the Peapod app, use the barcode icon to start scanning the items on the ads and once in the app, browse thousands of items just as they would in the brick and mortar grocery store.

Peapod is also running a special promotion. Users are encouraged use "PHILLYRAIL" as a promo code for $20 off their first order and 60 days of free delivery. Brands like Coke, Stroehmann and P&G have partnered with Peapod to reach on-the-go- consumers in this convenient, innovative way.

"It's taking the grocery store and literally putting it on the train platform," said Jeff Randazzo, executive vice president, Titan. "Combining our media formats with a compelling call to action like Peapod's grocery app is a great use of our medium. Who wouldn't want to put commuting time to good use by grocery shopping?" (Web site) www.titan360.com

Heineken And James Bond Sign Global SKYFALL Partnership

HEINEKEN has extended its 15 year partnership with the James Bond franchise. The company introduced an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the sixth consecutive James Bond film that the Heineken® brand has been involved with. Heineken® brand's global SKYFALL marketing program will include a wide range of promotion and activation rights in and around the film, including, for the first time, the participation of James Bond actor, Daniel Craig, in the brand's worldwide campaign. HEINEKEN will launch its marketing campaign to support the Heineken partnership with James Bond in September 2012. The brand will focus its efforts on creating new levels of excitement for the film in on-premise establishments and retail stores across multiple markets.

"When two great brands like Heineken® and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership," said Alexis Nasard, Chief Commercial Officer, HEINEKEN. "The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global 'Open Your World' campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers."

Healthy Savings Pennant Strings Grab Shoppers' Attention

Pennant strings are a low cost highly effective method of getting the message out. These pennants were printed full color on two sides with the same message of Healthy Savings in-store. They were hung across aisle ways in-store to grab the attention of shoppers. In addition to the other point of sale materials, the idea of healthy savings was transmitted throughout the store and the consumer realized they were making healthy food choices in addition to saving lots of money. This string had 36 pennants on a 50 foot string with 5 foot tie offs to ensure high visibility and ease of installation. They can be used indoors or out. The healthy savings pennant strings were produced by Proprint Services, Toronto, Canada. (Web site) www.proprintservices.com

Time Warner Cable And Show+Tell Select Prysm's Laser Phosphor Display In New Time

Digital display innovator, Prysm's Laser Phosphor Display (LPD) technology was selected by Time Warner Cable to create an engaging customer experience for the company's new Staten Island, New York retail store. The 16.6 ft x 6.25 ft Prysm display creates a unique, captivating in-store brand experience for Time Warner Cable by showcasing information and entertainment content from Time Warner Cable and partner networks for customers to enjoy.

Prysm's revolutionary LPD technology creates seamless, vibrant, captivating displays that use a fraction of the energy required by alternative display platforms and thus significantly lower the environmental cost. The unique, power saving, green features of Prysm's LPD platform ultimately led to Time Warner Cable's decision to use Prysm's for its display. Plugging directly into a standard 110V outlet, the 16.6 ft x 6.25 ft video wall Prysm custom built for Time Warner Cable's Staten Island store requires no additional heating, cooling or power supply equipment and consumes the same amount of energy as a household hairdryer. Compared to traditional LCD, LED, plasma and projection display technologies, the 16.6ft x 6.25 ft Prysm video wall uses up to 75% less energy and lowers production of greenhouse gases by an impressive 80%.

"It was very important for us to work with a company like Prysm to help create a captivating in-store customer experience while minimizing any environmental impact," said Chris Van Name, Time Warner Cable Regional Vice President of Sales & New Market Development. "Prysm's video-wall creates a significant 'wow' factor for any customer visiting our store and enables us to showcase our technologies in TV, broadband Internet and digital phone in a brilliant and beautiful fashion." (Web site) www.prysm.com

PromoWorks Adds Proven Retail Strategist, Karen Reid

PromoWorks®, an innovative leader of insights-driven shopper marketing solutions and strategic shopper engagement, has named Karen Reid to Senior Vice President, Retail Business Development. Reid joins PromoWorks with over 15 years of retail strategy experience within prominent consumer packaged goods companies such as The Kellogg Company, Kraft Foods and most recently ConAgra Foods. In her new role, Reid will continue developing key retail partnerships while growing in-store shopper engagement. (Web site) www.PromoWorks.com

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