Creative World

Week of May 02, 2011

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Pepsi Displays Pepsi Throwback

Pepsi is giving Canadians a blast from the past with Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. This corrugated floor display, created for the Pepsi Throwback™ promotion, was flood coated blue to ensure a uniform colour and a stand out look. The header was litho printed, mounted to corrugate and die cut to shape. This Pepsi Throwback™ corrugated floor display was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.(Web Site) www.pop-online.com

Rocky Mountain Chocolate Factory Opens First Aspen Leaf Self-Serve Frozen Yogurt Store

Rocky Mountain Chocolate Factory has opened its first Aspen Leaf Yogurt self-serve frozen yogurt store located in the Village at Stone Oak shopping center in San Antonio, Texas, offering 14 premium frozen yogurt varieties, including sugar-free and dairy-free selections, and an extensive selection of toppings. Three additional Company-operated stores are scheduled to open, in Boise, Idaho; Farmington, New Mexico; and Greeley, Colorado.

"Our Aspen Leaf concept is based on giving people everything they need to create their own personalized, amazing frozen yogurt experience," stated Edward L. Dudley, Senior Vice President of Sales and Marketing at Rocky Mountain Chocolate Factory, Inc. "Ours are the only frozen yogurt stores to feature toppings made from Rocky Mountain Chocolate Factory chocolates which, along with other topping selections, allow customers to get highly creative in the development of their own recipes."

iPhone 4 On The Verizon Network Arrives In Stores

The iPhone 4 on the Verizon Wireless network has made its debut at more than 2,000 Verizon Wireless Communications Stores nationwide and Apple’s retail stores. “We know people have been waiting for the day when they can experience iPhone 4 on the nation’s most reliable network,” said Dan Mead, CEO, Verizon Wireless. “Our store employees are ready to help customers purchase their iPhone 4s and get them activated ” The product launch was supported with an array of display materials.

JCPenney Expands In-Store Digital Experience With Findmore® Smart Fixture Available In More Than 120 Stores

In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company has rolled out its findmore® smart fixture to over 120 select stores across the country. This new initiative is part of JCPenney's overall findmore strategy which encourages store associates and customers - whether using the fixture, iPad, jcp.com enabled point-of-sale register or in-store marketing pieces - to "find more" by providing access to the expanded assortments and product information available on jcp.com.

With the findmore fixture, JCPenney is able to take its digital platform directly into the store. More than just a kiosk linking store users to jcp.com's 250,000 online products, the 42-inch touchscreen findmore smart fixture provides a unique, interactive digital experience that naturally fits into the store. Serving as an anchor for the merchandise department, the fixture elevates the in-store shopping experience, allowing users to: View jcp.com's vast assortment of merchandise and "find more" sizes, colors, styles and items not available - or out of stock - in the store. Experience the power of jcp.com in-store, with strong, interactive, media-rich editorial content, such as jcp.com's Little Red Book experience, which highlights key seasonal women's trends. Check the availability of merchandise in-store or nearby stores. E-mail images and information about an online item to themselves or a friend. Use 360 degree views and zoom features to see all details of a product. Scan the barcode of an in-store item to learn more about the product's features, additional colors and sizes available, and even washing instructions. The findmore fixture will also provide product recommendations for complementary items (ex. A customer scans a pair of pants and the findmore fixture will suggest tops and accessories to go with it). "We've always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive vice president of JCPenney. "Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences."

Take Care Clinics At Select Walgreens Now Offering Sports And Camp Physicals For Just $35

Take Care Health Systems, a wholly-owned subsidiary of Walgreen Co. and the nation's largest and most comprehensive manager of convenient care clinics and employer-based health and wellness centers, is offering a convenient and affordable solution to enable children to receive required physical screenings before sports and summer camp season. Through April 30, Take Care Clinics located at select Walgreens drugstores, will be offering sports and camp physicals for just $35. The physicals, regularly $60, are administered by board certified nurse practitioners and physician assistants. Clinics are open seven days a week and no appointment is necessary.

"Take Care Clinics are a high-quality, affordable and convenient option for families with a busy schedule," said Heather Helle, divisional vice president for Take Care Health's Consumer Solutions Group. "Our clinics are designed to make access to health care simpler and easier, allowing parents and children to meet with an experienced health care professional without having to worry about setting up an appointment. And with this special offer, sports and camp physicals are now more affordable, helping children complete necessary physical exam requirements."

Sports Authority, Michael Strahan And USA Football Team-Up To 'Pass The Good'

The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, have teamed up to promote 'Pass the Good', their effort to encourage kids to get active. 'Pass the Good' is a donation program in which Sports Authority customers have the opportunity to donate their used football cleats, gloves and officially licensed NFL apparel.

This initiative promotes an active lifestyle for kids. By supplying community teams in need with equipment to play sports, families can feel some relief in this challenging economy. Customers will receive a $10 Cash Card for an in-store purchase at Sports Authority locations nationwide in exchange for donated equipment.

"Speaking on behalf of Sports Authority we are extremely proud to team with NFL Play 60 and USA Football to encourage youth sports participation and physical activity through 'Pass the Good'," said Sports Authority EVP and Chief Marketing Officer, Jeff Schumacher. "Sports Authority is passionate about dedicating resources and reaching out to our communities near and far to motivate kids to be active."

PFU Systems To Be Exclusive Worldwide Supplier For Digiboo Movie Download Kiosks

PFU Systems, a Fujitsu company, has been named the exclusive supplier of kiosks worldwide for Digiboo, LLC. Digiboo's service allows consumers to rent full DVD-quality movies by simply plugging in a small, portable USB 3.0 flash drive, or other faster generation memory device, into kiosks at high traffic locations such as airports and major retailers. PFU's kiosk division has been designing, developing and manufacturing a custom solution to be deployed across an estimated 7,000 locations over the next three years.

The compact and easy-to-use PFU kiosks customized for Digiboo will be deployed in early 2011, beginning with key airport locations across the country. Founded in 2008 by MGM Studios home entertainment veterans Richard Cohen, Jeff Karbowiak and Blake Thomas, Digiboo offers more than 1000 movies to be simply purchased or rented via a PFU-designed kiosk. Consumers can choose their movie and download most standard definition movies in less than 30 seconds to any USB 3.0 flash drive or other faster generation memory device, which can then be watched on any PC, TV, Laptop or Netbook.

"The Digiboo movie service is the fastest, easiest movie purchase and rental option available to customers today. To ensure delivery of a quick and consumer friendly experience, we turned to PFU for help with one of the most important elements of our business, the kiosk - the ultimate interface with customers," said Richard Cohen, CEO of Digiboo. (Web site) www.pfusystems.com

Holland America Line Debuts Captain Morgan On The Rocks Island Bar On Its Private Island Half Moon Cay

Holland America Line debuted the novel new bar experience, Captain Morgan® on the Rocks Island Bar, at Half Moon Cay, Holland America's renowned private island in the Bahamas. Guests on cruises featuring Half Moon Cay now can experience the heritage of Captain Henry Morgan, legendary swashbuckler and scourge of the Spanish Main, at the unique bar. It is designed as a 101-foot-long, twin-decked, three-masted schooner "washed up" on Half Moon Cay's white sand beach. Seating a total 326 guests, the bar decor features nautical artifacts and historic references to Captain Morgan's exploits in these waters more than 350 years ago.

"Half Moon Cay is consistently our top-rated destination in the Caribbean, and Holland America Line is always seeking innovative ways to further enhance this guest experience," said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. "Captain Morgan on the Rocks adds a fun and charming bar that complements the relaxing beach experience of Half Moon Cay." Located near the island's Food Pavilion, Captain Morgan on the Rocks features outdoor seating on two awning-covered, themed decks. The open upper deck offers sweeping vistas of the beach, turquoise ocean and the island interior and lagoon. "Cannons" release gentle mists of water to keep guests cool in the Bahamian sun. The lower deck features rum casks for seats, palm leaf-styled ceiling fans and images "burnt" into the crafted wood telling the story of the legendary Captain Morgan - who plundered a unique spiced rum along with gold and silver in 1668 and then lost everything when his ship went aground on rocks.

Buy Back Program From Best Buy Helps 'Future-Proof' Today's CE Purchases

Best Buy is launching its first-ever Buy Back Program to help customers embrace new technology with greater confidence. Created for people who want to stay current with their gear but who are concerned about obsolescence, the Buy Back Program provides convenient access to upgrades with the help of a Best Buy gift card from "buying back" past purchases.

Beginning this month, Best Buy customers can purchase the Buy Back Program in-store or online when buying products in one of five popular categories: laptops, netbooks, tablets, post-paid mobile phones and televisions. Customers may purchase the Buy Back Program when they buy their new devices, with pricing based on the product category. For example, Buy Back protection for any laptop, netbook or tablet is $69.99. Best Buy will purchase the product anytime within two years for laptops, netbooks, tablets and post-paid mobile phones, and four years for televisions. Customers may receive up to 50 percent of the product's original purchase price paid in the form of a Best Buy gift card if redeemed within six months of the effective date to purchase new products of their choice.

Buy Back Program appeal has been validated by a year of extensive consumer research, and most recently in a study conducted by Impulse Research Corporation whereby 40 percent of consumers surveyed agreed that concerns about technology becoming outdated have likely prevented them, or would prevent them in the future, from purchasing products such as laptops, mobile phones, TVs, tablets and netbooks. The study also affirmed the appeal of a Buy Back-like program when deciding on where to shop for popular electronics gear in the coming year. It revealed that 30 percent of consumers plan to purchase a TV or laptop in the next 12 months, and that 73 percent of consumers would consider purchasing these electronics from a retailer that offers a re-purchase type of program.

"We recognize that technology is changing faster than ever, and our customers tell us they want to enjoy these devices without worrying about when the next or newest version will launch," said Brian Dunn, chief executive officer of Best Buy. "We call this 'future-proofing' because our customers can now have more confidence that they're protecting the value of the products they're purchasing today. With the Buy Back Program, consumers benefit from assurance, convenience and transparency so they can stay current and stay connected."

Belvedere Vodka And (RED)™ Join Forces To Help Save Lives

Belvedere, a super premium vodka, is partnering with (RED)™ and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to Fight AIDS, Tuberculosis and Malaria™. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.

This exciting collaboration will see the introduction of a (BELVEDERE)RED Special Edition Bottle in late Summer 2011. (BELVEDERE)RED Special Edition Bottles will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports.

The (BELVEDERE)RED Special Edition Bottle was unveiled with the support of USHER, the multi-platinum, award-winning recording artist who has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.

Charles Gibb, President Belvedere and Millennium Imports, stated, "Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world's leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple - (PRODUCT)RED helps saves lives."

Black & Decker® Launches Rechargeable Mower

Black & Decker's® new 36V Variable-Speed Self-Propelled Cordless Rechargeable Mower delivers the power and performance that consumers expect from Black & Decker without the mess and hassles of gas. This new rechargeable mower offers a self propelled feature which allows users to adjust the mowing speed to their personal pace so they can achieve great cutting results with minimal effort. "We designed our new 36V cordless, variable-speed self-propelled rechargeable mower with focus on both cutting efficiency and power. It's easy to use too with a soft start and a variable speed self drive motor, which allows our consumers to begin mowing without an abrupt start and tackle thick grass or uneven cutting terrain at a speed that's most comfortable for them," said John Weetenkamp, group product manager for Black & Decker.

New Aura Botanical Water Launches In Three Delicious Flavors

Bolthouse Farms, an innovative health and wellness company based in California's fertile San Joaquin Valley, has introduced Aura Botanical Water, the newest line in the company's thriving beverage division. Aura Botanical Water is 100% natural enhanced water infused with herbs and fruit juice, available in three flavors: Cucumber Lemon Rosemary, Orange Basil and Grapefruit Sage and is available nationwide. "Aura Botanical Waters pack a wallop from a health and wellness perspective," said Bryan Reese, chief marketing and innovation officer, Bolthouse Farms. "Aura is the first botanical water to combine gourmet flavor with rich nutrients."

Delta Adding New 'Economy Comfort' Section On Long-Haul International Flights

Delta Air Lines plans to introduce a premium economy section - "Economy Comfort" - on all long-haul international flights in summer 2011. The new seats will feature up to four additional inches of legroom and 50 percent more recline than Delta's standard international Economy class seats. The product, which is similar to upgraded Economy services currently available on flights operated by Delta's joint venture partner Air France-KLM, will be installed in the first few rows of the Economy cabin on more than 160 Boeing 747, 757, 767, 777 and Airbus A330 aircraft by this summer.

"Just as Delta is investing in BusinessElite, which is among the industry's most competitive premium products, it makes sense to offer enhancements to our Economy Class service that provide additional comfort," said Glen Hauenstein, Delta's executive vice president - Network Planning, Revenue Management and Marketing. "Economy Comfort is one of many elements Delta is committed to delivering to our customers as part of a more than $2 billion investment we are making in the air and on the ground to improve the customer experience and position Delta as a leader in customer service."

Big G Cereals Brings Back Old Favorites, Exclusively At Target® Stores

While supplies last, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun "Retro" package designs and cartoons from the 50s, 60s and 80s. This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs. The top packages chosen include Cheerios® (1956), Trix® (1968), Honey Nut Cheerios® (1984), Cinnamon Toast Crunch® (1984) and Lucky Charms® (1989).

"Retro is so in right now-whether it's clothing, cars, games or packaging," said Lindsay Backer, associate marketing manager. "We've seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories."

Oberto Brands Overhaul Beef Jerky With Simple, All Natural Ingredients For Great Tasting Flavor

Oberto Brands, a national leader in the meat snacks category, has revamped its signature Oh Boy, Oberto! beef jerky line as the popular product receives a complete recipe and ingredients overhaul. Oh Boy, Oberto! is the first major brand to offer an All Natural Beef Jerky. The company's new recipe will use only simple, all-natural ingredients resulting in a flavorful, hearty jerky that is seasoned, smoked and dried to perfection naturally without artificial ingredients and preservatives. This change marks Oberto's first major jerky overhaul in more than 12 years, as the company looks to realign itself with its core customer and consumers demands. The reformulated products will be easily identifiable on convenience store and grocery shelves with new packaging that clearly communicates that the jerky is all natural and minimally processed with no artificial ingredients or preservatives added. Oberto's All Natural Beef Jerky will be available in four savory flavors including Original, Teriyaki, Peppered and Hickory.

Reliv 24K Cracks Fatigue Cycle With Healthy Energy Shot

Reliv International has launched Reliv 24K, a new nutritional supplement, to provide healthy energy and greater mental focus while also reducing stress. The new product represents two important firsts for Reliv: 24K is Reliv's first bottled, ready-to-drink supplement and the company's first energy shot.

The product's name comes from its 24 active ingredients, including omega-3 fatty acids, resveratrol, B vitamins and others that provide energy, mental clarity and stress relief. Hastings and his team of nutritional scientists at Reliv carefully selected ingredients to work together synergistically based on clinical research. The suggested one-ounce serving size contains only five calories and no caffeine. "Reliv 24K is the first product created specifically to address the entire fatigue cycle," said Dr. Carl W. Hastings, chief scientific officer and vice chairman of Reliv. "Physical fatigue and mental fog go hand-in-hand, and stress is a leading contributor to both. 24K addresses all three factors by boosting energy, enhancing mental focus and reducing stress."

'Reveal By Halle Berry' Fragrance Launched

Coty has launched Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty's glamour and confidence while revealing the intriguing complexity of a woman. The perfect complement to her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry, Reveal is created in partnership with Richard Herpin of Firmenich. This beautiful floral woody composition is a versatile scent with a unique signature blending classic sophistication with modern sexiness.

"Halle Berry is one of Hollywood's greatest treasures but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman; that indescribable quality that captivates and intrigues us," said Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.

SUPERVALU® Stores Aim For Quality And Value With New Buck Range™ Light Beer

SUPERVALU® recently launched Buck Range™ Light, its new high quality, low price private brand beer. Whether it's hunting, fishing or kicking back to watch the game, this premium American lager tastes great, yet won't break the bank. A 12-pack of Buck Range Light is available on average for only $5.99 in most markets.

"SUPERVALU's goal in creating a new private brand beer is to provide customers a fair, low price option with the same great taste as leading national brands," said Trent McKinster, director of beer for SUPERVALU. "Buck Range Light is a leap for SUPERVALU Stores into the value beer category. A move made to bring our customers the type of products they are seeking." Consumers can find Buck Range Light at many SUPERVALU retailers including ALBERTSONS, JEWEL-OSCO, CUB FOODS, FARM FRESH and ALBERTSONS EXPRESS and JEWEL EXPRESS Fuel Centers.

Timberland Reinvents Traditional Spring Footwear With New Bionic® Canvas And Ion-Mask™ Technology By P2i

Timberland, best known for its rugged footwear designed for outdoor adventures, is reinventing canvas for Spring 2011 - making it tougher than ever and adding water-resistance -- by introducing Bionic® canvas and ion-mask™ technology by P2i in select new men's and women's styles.

"Canvas is known for being tough but also lightweight and breathable - perfect attributes for spring and summer outdoor adventures," said Maile Buker, Timberland's Senior Director of Marketing for North America. "But it has also had its limitations...until now. Timberland is excited to bring innovation to canvas footwear this spring, making it tougher than ever and highly resistant to water and stains, without sacrificing breathability. That means these shoes will withstand the elements even better, and stay looking great even longer."

VTech® Debuts Tablet For Kids - InnoPad™

With the new InnoPad, VTech brings to kids a cutting-edge, multi-function tablet. InnoPad is a multi-media educational tablet for children 4-9 that combines interactive and animated reading, learning games, creative activities and a rich collection of applications. It features a 5" brilliant color touch screen LCD, a tilt-sensor for game control, microphone, as well as interfaces for USB, SD card and a headphone jack, all housed in a sleek, kid-tough and compact design for easy portability.

Tom McClure, Director of Marketing for VTech Electronics North America, said, "Most parents would be hesitant to give their own gadgets to young children, however, VTech has taken that cutting-edge tablet technology and applied it to the InnoPad, which encourages early learning in a fun product that is just right for kids."

Viking Range Introduces Coffee Maker

Viking Range Corporation continues to expand its line of professional-quality culinary products with the introduction of the Viking Professional Coffee Maker, designed to look beautiful on any countertop. The coffee maker features an exclusive Sure-Temp™ brewing system to ensure the proper brewing temperature, while the 12-cup thermal stainless steel carafe keeps the coffee warm for hours. The programmable display with clock has many functions, including timed brewing and a special Cup Select, which allows the user the flexibility to brew four to twelve cups. But, should the user want coffee before the pot has finished brewing, a convenient Brew Break™ function allows them to pour a cup of coffee without the wait or spill. The coffee maker also includes a hot water bypass feature which allows users to brew tea without the residual taste. Viking Culinary Products are sold through a network of premium gourmet retailers.

Red River Introduces SunButter® Natural No-Stir Creamy Sunflower Butter

Red River Commodities introduces a new SunButter® product to its current line of peanut-free, tree-nut free, gluten-free sunflower butter spreads. SunButter spreads are a delicious, healthy alternative to peanut butter and proven to be an excellent choice for people with peanut allergies. SunButter Natural No-Stir Creamy offers the same great flavor and superb nutritional value as SunButter Natural but with the added convenience of No-Stir. Like other natural nut or seed butters, current SunButter products separate, with the natural sunflower oil rising to the top. This requires consumers to stir the product before use, making it less convenient and potentially messy for kids. SunButter has developed a new proprietary formulation and manufacturing process that delivers a rich, creamy texture without having to stir.

Bolthouse Farms Introduces Protein Plus Parfait Smoothie

Bolthouse Farms, an innovative health and wellness company based in California's San Joaquin Valley, has introduced the newest addition to its popular Protein Plus beverage line: the Parfait Smoothie. The Parfait Smoothie is the only yogurt parfait based smoothie in the super-premium beverage category and each sip delivers an equal measure of strawberries, yogurt and granola. The Parfait Smoothie is the third Bolthouse Protein Plus flavor, joining Chocolate and Mango, and will be also available nationwide.

"The Parfait Smoothie tastes so exceptional that you may be surprised to know that each bottle delivers 25 grams of protein," said Bryan Reese, chief marketing and innovation officer, Bolthouse Farms. "For people on the go, there's probably no easier way to make protein a part of your diet."

New Wheat Free Holistix® Natural Dog Biscuits Introduced

Pet parents are now able to complement the daily diet of their dog with new and improved Holistix Natural Biscuits for Dogs from Holistic Select. Now wheat free and sporting a new look, Holistix Natural Biscuits are prepared exclusively with natural, nutritious ingredients. Each recipe features wholesome grains, fruits, vegetables and premium proteins like whitefish, chicken and bison in three updated varieties: Holistix With Chicken, Cranberries, Sweet Potatoes & Blueberries; Holistix With Whitefish, Cranberries, Apples & Blueberries and Holistix With Bison, Flaxseed, Apples & Carrots.

"We're pleased to reintroduce the Holistix dog biscuits as a wheat free snack," said Emily Saunderson, Brand Manager for Holistic Select. "With more and more pet parents choosing a holistic lifestyle for their pets, Holistix offer a healthy, nourishing reward, perfect for use after a successful training or exercise session." New Holistic Select Holistix Natural Biscuits for Dogs are available in PETCO and independent pet specialty stores in the United States and Canada.

Mr. Clean® Offers New Exotic Scent Line-Up

Just in time to help escape the winter doldrums, Mr. Clean® with Febreze® freshness is now offering two new scents inspired by aromas from around the world - New Zealand Springs and Hawaiian Aloha scents. Not only do these exotic blends awaken the senses and help eliminate odors, but they have the tough cleaning power of Mr. Clean. Building upon the success of the original Mr. Clean with Febreze freshness product line, the new scents offer users a "scent getaway" through the exotic aromas inspired by far away destinations.

"We often hear from consumers that they dislike the harsh smell of cleaning products, so we kept this in mind when developing the new line, and are excited to introduce products that combine two qualities important to consumers: outstanding cleaning power and a pleasant scent," said Debora Kaylor, Brand Manager at P&G.

Home2 Suites by Hilton® Celebrates Opening Of Its First Property

Home2 Suites by Hilton officially opened the brand's first property in Fayetteville, NC. "Home2 Suites by Hilton is a unique offering that combines the strength of a Hilton brand with a fresh, hip and humble hotel concept that will change the way people think about extended-stay hotels," said Christopher Nassetta, president and CEO, Hilton Worldwide. "This property demonstrates why we expect Home2 Suites to join our other focused service brands as a category leader - Home2 Suites is a new hotel for a new economy and a new kind of traveler."

The brand's approach to extended-stay travel emphasizes comfort and flexibility, easy access to technology, community space and a unique design. Research shows that guests in extended-stay situations seek community and connection with others after several days, even if it means they are all singularly working among others in a common space. Based on that research, Home2 Suites properties feature an open lobby area with approximately 4,200 square feet of space called the Oasis that includes communal and individual work zones, wireless access, 52" flat-screen TV and a complimentary breakfast service area.

Rachel Bilson Launches 'Edie Rose Home' Exclusively At Macy's

Macy's has launched "Edie Rose Home," an exclusive tabletop collection designed by actress and fashionista, Rachel Bilson. Inspired by her grandmother, Edie, and a dear family friend, Rose, the brand aims to appeal to the modern woman at various stages of her life, whether she is going off to college, decorating her first apartment, registering for her wedding or simply in need of beautiful items for her home. "Edie Rose Home" truly reflects Rachel's personal style and is a fresh twist on traditional tabletop collections. Each item is intended to be mixed and matched, as solid pieces are layered with patterns and figural dishes. A chic color pallet of turquoise, aqua, black and white serves as a backdrop for the collection, and Bilson's love of birds, butterflies and all things whimsical are evident throughout the line.

"Edie Rose Home reflects a timely aesthetic that appeals to the fashion savvy Macy's customer," said Steve Cardino, vice president and fashion director of Macy's Home Store. "We are proud to be the exclusive retailer of this eclectic and affordable collection that infuses Rachel's eye for style with everyday pieces for the home."

Heineken USA Names Lesya Lysyj New CMO

Heineken USA has appointed Lesya Lysyj as the company's new chief marketing officer. Lysyj brings more than 20 years of marketing consumer packaged goods, image and premium brands, much of which was spent as a CMO managing a broad portfolio of products. In her most recent role with Kraft Food's Confectionery division in the US, Lysyj managed all aspects of marketing in four confectionery categories for brands including Trident, Halls and Toblerone.

SeaWorld Parks & Entertainment Names New Senior Marketing Officers

SeaWorld Parks & Entertainment has named the following Senior Marketing Officers for its SeaWorld and Busch Gardens theme parks. Peter Frey, formerly Vice President of Marketing for SeaWorld Orlando, was promoted to Senior Marketing Officer, SeaWorld Brands. Frey will oversee advertising, promotional marketing, publicity, digital marketing and consumer marketing for SeaWorld parks as well as Discovery Cove and Aquatica in Orlando. Michael Hartman has been named Senior Marketing Officer, Busch Gardens and Sesame Place. Hartman held a variety of senior marketing positions in 13 years at PepsiCo, most recently as Vice President of Marketing for Pepsi Beverages Company in Somers, N.Y. In his new role, Hartman will oversee marketing programs for Busch Gardens parks. Replacing Frey as Marketing Vice President for SeaWorld Orlando is Toni Caracciolo, formerly the company's corporate head of Brand Management and Advertising.

Infiniti Appoints Keith St. Clair Director, Global Marketing Communications

Infiniti has named Keith St. Clair director, Global Marketing Communications & Media. Most recently St. Clair was manager, Global Marketing for the Lexus division of Toyota Motor Company, based in Nagoya, Japan, where he was responsible for brand strategy, product launches, sponsorships, asset creation and media for Lexus globally. In this new role, St. Clair will be responsible for managing the strategic development and execution of Infiniti's marketing communications and strategy on a global scale.

Menasha Packaging Releases Its First Sustainability Report

Menasha Packaging has published its first corporate Sustainability Report titled "Making the World a Better Place." The report focuses on the company's three-tiered approach to sustainability by increasing economic value, demonstrating social responsibility and enhancing environmental stewardship. The Sustainability Report can be accessed online at www.menashapackaging.com. Significant achievements in its sustainability include: New product introductions that include packaging designs that offer the same function and performance but use fewer raw materials in the manufacturing process; A heat-recovery system in the Neenah facility that reuses heat generated from the corrugator as a primary source of heat for the building; Reductions in the consumption of electricity, natural gas and water; Installation of five Renewegy 20 kW wind turbines at its Neenah office and manufacturing complex; and Support of environmental organizations through donations from the Menasha Corporation Foundation. (Web site) www.menashapackaging.com

Braeside Displays Launches Custom P.O.P. Displays Web Site

Braeside Displays has launched its new custom point of purchase displays website (http://www.braesidecustom.com). This website contains a wealth of information including Braeside Displays' success stories and a gallery of custom displays designed and manufactured by Braeside who developed the Custom Displays website to illustrate the affordability and value that can be realized with a custom display.

(Web site) www.braesidedisplays.com

TM Shea Offers Spiral Number End Cap Extruded Sign Systems

TM Shea Products, Inc. is stocking both 11" and 7" spiral number end cap extruded sign systems which both feature a 4" graphic channel along the top edge on both the front and the back side of the sign channel for Lozier and Madix gondola top rails. Standard lengths of 24", 30", 36" & 48" available in a stock white color. Spiral numbers are easy to change-out, and these systems are visually appealing as well as economical. For more information, contact TM Shea Products, Inc, (Web site) www.tmsheaproducts.com

Merchandising Inventives Offers Snap-It 3 Flush Sign Holder Clip

The new Snap-It 3 Flush Sign Holder Clip from Merchandising Inventives snaps securely onto any standard 1-1/4" shelving price channel. The Snap-It 3 sign holder has a closing mechanism that snaps closed onto the signage to hold it in the flush position on the shelving channel and works great for quickly-changing promotional signage. For more information, visit (Web site) www.merchandisinginventives.com

Laandal Packaging Systems Signs Agreement With Poptech

Landaal Packaging Systems has entered into a strategic international partnership to represent and manufacture Poptech’s patented corrugated in-store retail displays. “This partnership is an outstanding opportunity to diversify our product offerings and expand our customer base,” said Terry Choate, Sales & Operations Planning Manager, Landaal. For more information, contact Landaal Packaging Systems, Tel. 800-656-6652; (Web site) www.landaal.com

Hill & Partners Creates Rental Linear Exhibit For Polartec

Hill & Partners, a Quincy, MA-based exhibit firm, recently created a custom rental linear exhibit program for Polartec. Polartec has used the exhibit at three national shows on the East and West coasts in addition to two international shows in Prague and Paris. The 10 x 20 exhibit conveys a sense of depth through the creative use of frosted Plexiglas panels with dimensional branding elements and product display areas for Polartec garments. A trapezoid-shaped front reception desk doubled as a conference table and demo counter with storage space. The booth is capped by a ceiling, providing additional structure and dimension. (Web site) www.hillpartners.com

Nomadic Display Introduces HangTen Series Of Designline Hybrid Displays

Nomadic Display has released its HangTen Series of DesignLine hybrid displays, a seamless, curved fabric wall that scales to serve multiple business opportunities. Affordably priced, one 8' HangTen system converts to a 4' graphic kiosk and to a table top model for ultimate display versatility. In addition, HangTen can expand into a 20' hybrid display and support the latest state-of-the-art functional accessories. The 3-in-1 display sets-up swiftly and it ships in one case to save on escalating shipping expenses. For more information, contact Nomadic Display; Tel. 800-732-9395; (Web site) www.nomadicdisplay.com

Diet Pepsi Debuts Sleek, New Look At Mercedes-Benz Fashion Week

In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York's Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17. The new Diet Pepsi Skinny Can, available to consumers nationwide in March, will launch with a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said Jill Beraud, Chief Marketing Officer, PepsiCo. "Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world."

As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located in New York's fashionable Soho neighborhood. Featuring Diet Pepsi's slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art.

Sergio Garcia And Martin Kaymer Headline White Out Promotion In Huge Outdoor Golf Driving Range Built Outside Golfsmith In NYC

TaylorMade Golf Company and Golfsmith are teaming up to "white out" Manhattan in the most unique golf launch of the winter season by giving consumers a chance to experience the revolutionary new all-white R11 and Burner SuperFast 2.0 drivers. And if it is needed, the streets will be painted with manmade snow.

Two of professional golf's top-ranked players, Martin Kaymer and Sergio Garcia, along with Mark King, TaylorMade-adidas President and CEO, will put the new drivers in play and have a shoot-out trying to hit targets inside the one-of-a-kind driving range. New York area golfers will also get their shot to contribute in the sea of white while receiving autographs, testing TaylorMade's new driver and attempting to outdrive the pros.

SNAP Launches To Link In-Store Loyalty Programs To Social Networking Sites

SNAP has launched to create the first web-based platform to integrate traditional in-store loyalty programs into today's most popular social media networks. SNAP is the first platform to bring passive "check- ins" (automatically generated when loyalty transactions occur) to the masses on location-based social networks, like foursquare and Facebook Places. In addition to check-ins, SNAP also allows businesses to expand upon their current in-store loyalty programs by rewarding customers for their automatically "pushed out" digital word of mouth endorsements through Facebook and Twitter.

SNAP allows customers to associate their social network accounts to various brands' loyalty programs. When a loyalty transaction occurs in the store or online, customizable, pre-authorized messages are pushed out to social networks, as well as checking them into location-based social sites. This social activity raises brand awareness throughout the customers' social networks, while also awarding points and other rewards. The result is viral sharing and promotion of a brand, which leads to increased visibility and sales. (Web site) www.snapforbusiness.com

New FlowScan™ Tracking Technology Key To Reaching Plannable In-Store Audience

Automated Media Services, has developed a proprietary shopper tracking technology, FlowScan™, which is able to record in real-time the precise flow of a shopper's path in the retail environment. FlowScan™ generates time-based "flow" analytics based on shopper location data, captured moment-by-moment as shoppers journey the store. This data, in combination with other proprietary elements of the 3GTV™ system, makes possible the conversion of retail stores into plannable media destinations and shoppers into a measurable viewing audience. FlowScan™ is the latest addition to the company's in-store media measurement division.

"FlowScan™ is far and away the richest we've seen in terms of painting a real-time picture of where shoppers go, how they go there, and how long they stay there," said Bill Bishop, Chairman, Willard Bishop LLC. "In addition to the audience delivery metrics, 3GTV™ can provide amazing new insights helping to drive actions that will optimize merchandising efforts and ultimately increase the effectiveness of in-store media."

Selected marketers participating in the 3GTV™ pilot will be able to use the FlowScan™ technology to conduct real-time research providing new insights into the optimization of shelf messaging, placement and packaging. In the near future, the robust data from FlowScan™ will also help retailers and manufacturers unlock a range of other insights into shopper behavior that can inform product placement and store layout to maximize merchandising opportunities. (Web site) www.3gtv.com

Plaza Coca-Cola Brings excitement And Fun To Soccer Fans In The U.S. During Mexican National Team's U.S. Tour

With the launch of Plaza Coca-Cola, Hispanic soccer fans in the U.S. will have a place to call their own where they can celebrate with fellow fans and pay tribute to their favorite teams. The creation of Plaza Coca-Cola is part of the brand's ongoing commitment to bring soccer fans experiences that allow them to open happiness and come together over one common goal. The special fan zone will debut at the first stop of the Mexican National Team's (MNT) five city U.S. Tour in Atlanta.

Plaza Coca-Cola is a canvas, embodying places, symbols, activities and music that convey happiness to fans and inspire new celebrations. At each MNT game in the U.S., Plaza Coca-Cola will be part of Futbol Fiesta, an interactive zone that spans more than 120,000 square feet and includes live music, games, celebrity appearances and prize giveaways.

Cellfire And Location Labs Partner For First Ever Location Driven Grocery Coupons

Cellfire Inc. has partnered with Location Labs, a leading provider of mobile location-as-a-service infrastructure and applications, for its Store Alerts feature in the new Cellfire iPhone and Android applications. The feature sends real-time alerts about available coupons whenever users are physically near one of their preferred grocery stores, selectable from within Cellfire's network of 5,000 grocery locations. This capability is a first in the grocery couponing industry.

Cellfire allows consumers to access grocery coupons easily from their favorite brands using their mobile phone. Selected grocery coupons are immediately loaded to the grocery savings card and applied automatically at checkout. Once the Store Alerts capability is turned on, consumers automatically begin to receive coupon reminders when they are physically near their selected stores. Consumers can choose the conditions and the store locations where they would like to receive Store Alerts.

"We're always looking for ways to make mobile couponing a more convenient and relevant experience for our users and location is a perfect context," said Paul Stanley, Vice President of Marketing and Product Management for Cellfire. "With Store Alerts, consumers won't forget about any new and saved offers. More importantly, this feature increases the potential for brands and grocers to influence the actual consumer purchasing decisions in-store." (Web site) www.cellfire.com

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