Corona Cantina Display Promotes 'The Drinko For Cinco'
Barton Beers, Ltd. is reminding consumers that Cinco de Mayo celebrations aren't complete without the authentic tastes of Corona Extra and Corona Light.
On-premise turnkey merchandising kits designed to make any account a Cinco de Mayo headquarters include inflatable maracas, Cinco party beads, Cinco Countdown Calendars, coasters, table tents, 5' x 3' vinyl banner, pennant strings and wall tackers. Off-premise merchandising elements include display/case cards, pennant strings, base wrap, oversized vertical vinyl banners and C-store pricing cards. The popular Corona Cantina with reversible lug-on header and the smaller five-case stacker also help maximize display activity in any size account.
Diet Coke Ties Into Romantic Comedy '13 Going On 30'
Diet Coke is helping to promote the romantic comedy "13 Going on 30" through a national promotion that features a grand prize trip to Hollywood to meet a star from the film. In store point-of-sale materials for the promotion will feature Jennifer Garner as Jenna Rink.
The promotion also features an offer in every specially marked package of Diet Coke. One in three packages offers a free companion ticket to see the movie. "Since it came on the scene, Diet Coke has always been a part of the world of entertainment," said Ed Klein V.P., Diet Coke, Coca-Cola NA. "This promotion with '13 Going on 30' gives people the chance for 'special access' to that world, which is why we've themed it 'Take a Diet Coke break and see where it takes you.' In this case, it might be the chance to take a companion to see the movie for free, or, even better, a trip for you to Hollywood to meet one of the stars."
"Teaming up with Diet Coke on '13 Going on 30' provides both parties with many fantastic promotional opportunities," said James Costos, Head of Corporate Partnerships and National Promotions for Revolution Studios. "The demographics matched perfectly, and creatively it was a natural fit. The power of the Diet Coke brand to reach our shared audience for this film made them the ideal choice."
Coinstar Brings Mary-Kate And Ashley's New York Minute Promotion To Supermarkets
Coinstar, Inc., the leader in self-service coin counting, is partnering with Warner Bros. Pictures to promote the release of the movie New York Minute, starring Mary-Kat Olsen and Ashley Olsen. The two companies are teaming up to launch a sweepstakes this spring for fans of Mary-Kate and Ashley to win a trip to New York City.
Customers who process at least $10 worth of change at Coinstar Center kiosks in participating supermarkets will get their cash plus a sweepstakes entry to win the grand prize of a New York Minute themed trip for four to NYC, including a $1,000 shopping spree, Broadway tickets and a city tour.
"Coinstar's high traffic visibility in more than 10,000 U.S. supermarkets, combined with their customer base of teens and parents, make this a unique opportunity for Warner Bros. to provide added value to our New York Minute movie experience," said Erin Corbett, Sr. V.P. of National Promotions, Warner Bros. Pictures.
"This promotion is designed to showcase the added value that Coinstar brand coin-counting brings to teens and parents when they turn their loose change into cash or groceries," said Gretchen Marks, V.P. of Marketing for Coinstar, Inc. Joint marketing efforts include promotional signage installed on Coinstar Centers, national cable television ads, radio ads, print ads and online advertising.
Exxon Mobil Deploys Self-Service Kiosks In Its Tiger Market Stores
Exxon Mobil is deploying 41 self-service automated touchscreen kiosks to its Tiger Market stores in Memphis, TN.
The terminals will provide customers with convenient access to a wide variety of services including bill payment (using cash and credit cards), wireless (Wi-Fi) access, money transfer, money order purchasing, pre-paid telecommunications and pre-paid mobile phone content (games and ring tones).
The electronic services kiosks have been produced for Exxon Mobil by Info Touch Technologies, Burnaby, B.C.
Absolut Spirits Launches Level Vodka
The Absolut Spirits Company, Inc. has launched Level Vodka, a super-premium vodka combining two distillation methods for the perfect balance of smoothness and character. The $10 million launch campaign includes TV advertising, print advertising, on-premise promotions and events.
Beyond Billboards Offers New Advertising Medium
Beyond Billboard Productions is a new advertising medium ideally suited for the challenge of larger crowds. Products that are represented by Beyond Billboards generally need to be somewhat cylindrical in shape. Beverage products (soda, water, alcohol, etc.) are ideal. The use of Beyond Billboard's technology is perfect for a variety of venues. Utility poles in parking lots are the most underutilized advertising space. Other venues include ski areas, liquor stores, speedways, malls, restaurants, food courts and fair grounds. This format offers high impact messaging at a minimum cost. It's an out-of-home media with an eye popping message often reinforcing the point of purchase and keeping the brand name "top of mind" during the every day rush. For more information, contact Beyond Billboards, Inc., 77 Harbor Avenue, Marblehead, MA 01945; (E-mail) info@beyondbillboards.com (Web site) www.beyondbillboards.com.
Rolleroard Introduces Exhibit System
Rollerboard is an all-purpose, flexible construction medium, specially produced for the display and exhibit industries. Never has there been a construction board that enables one to build reusable curved structural shapes so easily and at such a low cost. One example of a Rollerboard Exhibit is a self-supporting 8' high x 16" long curved backdrop with a window cut out for a plasma screen. For more information on Rollerboard exhibits, contact Rollerboard Industries; (Tel) 860-354-6816, (toll free) 866-354-6816, (Web site) www.rollerboardindustries.com.
Gateway Appoints B. Shaw Sr. V.P., Mktg.
Gateway, Inc. has been appointed Brad Shaw Senior V.P., Marketing. Shaw previously served as Gateway's Sr. V.P., Corporate Communications. In his new position, Shaw will be responsible for retail, consumer, professional and brand marketing functions, as well as corporate and employee communications.
Gambrinus Promotes D. Mann To Modelo's Mktg. Group GM
Don Mann, the marketing leader for Corona beer at The Gambrinus Company, has been promoted to Modelo's Marketing Group General Manager, reporting to Carlos Alvarez, President & CEO. Mann heads up a marketing management group that oversees the Company's billion dollar business unit of imported beers from Mexico's Grupo Modelo.
Virgin Mobile USA Appoints P. Boyd V.P. Of Promotions
Virgin Mobile USA has named Peter Boyd V.P. of Promotions and Partnerships. In his new role, Boyd will coordinate Virgin Mobile USA's promotional and channel marketing efforts, including the execution of special events, sponsorship initiatives and partnership opportunities. According to Virgin Mobile USA's Chief Marketing Officer, Howard Handler, Boyd's expertise and deep understanding of the youth market will further enable Virgin Mobile USA to communicate its call to "Live Without A Plan" to young wireless consumers.
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