Week of May 3, 1999
Guinness Draught In Cans Gets New Dispensing System
Guinness Import Company has introduced the "floating draught system," designed to recreate the experience of enjoying a perfect pint of Guinness identical to a pint served from the tap in bars and pubs. "Guinness is excited about the launch of the new floating draught system because it will allow consumers to experience an even smoother taste and creamier head from a can of Guinness," said Cian Hickey, Guinness Import Company, Draught Manager. The new floating system will be available in all markets nationwide where the product is sold starting in May. The suggested retail cost of the improved can will remain unchanged from the current price of $6.99 for a four-pack.
Vans Promotes N. Lyons To Pres., Retail Div.
Vans, Inc., Santa Fe Springs, CA, has promoted Neal R. Lyons to President of the Company's retail division. Lyons has been with Vans since 1995 and most recently served as Senior Vice President of Retail.
Boston Market Branded Grocery Products Introduced
Boston Chicken, Inc. has signed an agreement with the H.J. Heinz Company to license its Boston Market trademarks to Heinz for the worldwide manufacture and sale of Boston Market branded grocery products. The agreement is separate and independent of Boston Chicken's restaurant business. Heinz said that its consumer research showed that the Boston Market brand has broad consumer appeal and would be welcomed by retail shoppers seeking convenient, premium, homestyle foods. Heinz expects to test the concept in retail stores later this year.
Mott's Fruitsations To Test Market Two-Fruit Candies
Building upon the success of Mott's Fruitsations, the fruit-blended single-serve apple sauce and the strength of the Mott's brand equity, Mott's is entering the candy category with the test marketing of Mott's Fruitsations Soft & Chewy Two-Fruit Candies, in six midwestern cities. The fun-to-eat candy comes in two, two-fruit flavor blends -- strawberry/banana and orange/pineapple. The two-fruit candies will be produced by Canadian-based Trebor Allan Inc., a subsidiary of Cadbury Schweppes. Promotional support includes trial-size shippers and a free standing insert in Sunday newspapers.
JCPenney Names C. Mills Director Of Updated Store Env.
Cathy J. Mills, a JCPenney Vice President for Merchandising of Women's Accessories, has been named Vice President, Director of Updated Store Environment, it was announced by Michael W. Taxter, Director of JCPenney stores. Mills, who now reports to Taxter, will be responsible for the planning, design and implementation of store environment changes for maximum appeal to targeted customer segments. This initiative will include power brand shops, which will showcase merchandise in an appropriate lifestyle setting.
Porsche Names T. Mahoney General Manager, Mktg.
Porsche Cars North America has appointed Timothy Mahoney to the position of General Manager, Marketing. Mahoney, formerly Director, Marketing for Subaru of America, will oversee product planning, research, advertising, collateral, promotions, events and brand merchandising.
Disney Consumer Products Names J. Fearing Snr. VP, Global Mktg.
Judy Fearing has been appointed to the newly created position of Senior Vice President, Global Marketing and Studio Development, for Disney Consumer Products. Fearing will be responsible for developing and implementing marketing and branding strategies around the world for all of Disney Consumer Products' businesses: Licensing, The Disney Store, Buena Vista Publishing, Walt Disney Art Classics, Disney Direct Marketing and Disney Interactive. She most recently served as Senior Vice President of Marketing at ESPN. Prior to this, she spent 12 years at PepsiCo, where she was Vice President of Cola Marketing.
Art-Phyl Creations Names Vlastuin BV Its Distributor In Belgium And Netherlands
Art-Phyl Creations has named Vlastuin BV Creative Design Interactive its exclusive distributor in Belgium and The Netherlands. Art-Phyl Creations, based in Miami, FL, is a direct manufacturer of stock POP displays, j-hooks, strip merchandisers and wire and plastic display hooks.
Eloi Media Group Launches New Advertising Medium
Eloi Media Group has introduced its DigiBill advertising system, to be used as an advertising marquee in a live theatre venue. The Company designs two types of systems, those that are used for marketing campaigns and point of purchase systems, and those networks that are owned in partnerships and supported by national advertising, which the Company calls LifeStyle Networks.
A typical DigiBill marquee displays present and upcoming performances, events and benefits at the theatre, as well as national advertising. "The system presents a high-tech way to get information to patrons of the arts, as well as other venues where we are developing LifeStyle networks," said Brian Post, President of Eloi Media Group. "The system is interspersed with advertising from advertisers and helps to pay for the system, which is installed at no cost to the theatre."
Eloi Media Group is in the final stages of a North American launch of its Theatre Lifestyle Network, by deploying 120 gas plasma units in theatre's located on Broadway and Off-Broadway. For more information on the DigiBill advertising system, call Brian Post, Eloi Media Group at (847) 433-5747.
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