Convenience Stores Feature24 Shelf Roll-About Display
This four-sided, 24 shelf multi-use roll-about display has been used recently in several convenience stores. The unit creates a flexible, versatile display that can merchandise a variety of different products throughout the store. The unit has adjustable shelves that can set flat or be tilted down. It also offers good graphic capabilities and accommodates a lot of weight. The Roll-About Display was provided by Nashville Display, a Lebanon, TN-based point-of-purchase display company. (Web site) www.nashvilledisplay.com
Office Depot Runs 'At The Speed Of Smart' Sweepstakes
Office Depot®, the Official Office Products Partner of NASCAR® and co-primary sponsor of Tony Stewart and the No. 14 Office Depot/Old Spice Chevy Impala SS, announced the "At The Speed of Smart" sweepstakes. Stewart, a two-time NASCAR Sprint Cup Series™ champion and new team owner with Stewart-Haas Racing, will accompany one lucky fan on a $14,000 shopping spree at an Office Depot store. In addition to this one-of-a-kind shopping spree with Stewart, the winner will also receive a special ride-a-long experience with Stewart behind the wheel.
"Office Depot is a destination for NASCAR fans, and we are excited to offer this outstanding prize package featuring a once-in-a-lifetime experience with our superstar driver, Tony Stewart," said Chuck Rubin, President of North American Retail for Office Depot. "The 'At The Speed of Smart' sweepstakes provides a platform for Office Depot to engage its customers and NASCAR fans in a unique way, ultimately increasing awareness for our many products and services, and bringing fans together at OfficeDepotRacing.com." Point-of-sale signage promotes the sweepstakes in Office Depot stores.
Yellow Tail Case Card Promotes Wine In Supermarkets And Liquor Stores Nationwide
The Yellow Tail Case Card was placed in supermarkets and liquor stores to increase sales and brand awareness for the Yellow Tail wine brand during the football season.
Materials used to produce the case card included litho printed foil mounted to .055 finish chipboard, red led lights with batteries. Over 6,500 case cards were distributed to supermarkets and liquor stores nationwide.
The Yellow Tail Case Card was designed and produced for client Ryan Partnership by Rapid Displays, Chicago, IL. (Web site) www.rapiddisplays.com
100% Natural Spartan Brand Chicken Promoted As Healthy Super Bowl Snack
To balance all the salty snacks eaten during the Super Bowl, Americans turn to protein, and by far, chicken is the Super Bowl winner. For those looking for a healthier chicken product this year, Family Fare, Felpausch and Glen's supermarkets introduced Spartan Brand All Natural Chicken. The 100% Natural Spartan Brand Chicken is free of hormones and artificial ingredients and minimally processed. It also is economically priced, proving to offer great protein value.
"We know that cost impacts customers' protein purchasing decisions, and chicken continues to be one of the most economical choices for their protein dollar," said Alan Hartline, Executive Vice President Merchandising, Spartan Stores. "What makes Spartan brand so attractive is not only its value, but it is 100% all natural, and free of hormones and artificial ingredients. We are very excited to be able to offer this product line through our retail banners and many of our independent retailers."
WD Promotes Industry's First 2 TB Hard Drives
WD has introduced the first 2 terabyte (TB) hard drive - the world's highest capacity drive and the latest addition to WD's popular, environmentally friendly, cool and quiet, WD(R) Caviar(R) Green(TM) hard drive family. This new 3.5-inch platform is based on WD's 500 GB/platter technology (with 400 Gb/in2 areal density) with 32 MB cache, producing drives with capacities of up to 2 TB.
"Saving power without sacrificing storage capacity is what consumers want, and what many businesses are requiring today. With the launch of the new WD Caviar Green 2 TB hard drive, customers receive the additional capacities needed to operate today's highly advanced programs and high-resolution digital files while using less power than typical drives with similar performance and capacities," said Jim Morris, WD senior vice president and general manager of client systems. The WD Caviar Green 2 TB is on display at select resellers and distributors.
POS Promotes New BK BURGER SHOTS™ And BK BREAKFAST SHOTS™
Burger King Corp. is promoting its new bite-sized menu additions, BK BURGER SHOTS™ and BK BREAKFAST SHOTS,™ in Burger King restaurants with point-of-sale signage. The new sandwiches are ideal as a snack or a meal.
Available in a two-pack or a six-pack, BK BURGER SHOTS™ offer a flame-broiled burger topped with mustard, ketchup and two pickles between a bakery-fresh bun. Another mini menu addition is BK BREAKFAST SHOTS™, which feature the choice of ham, bacon or a sausage patty with an egg, cheese sauce and melted American cheese served on a bakery-fresh bun. BK BREAKFAST SHOTS™ are available in a two-pack or a four-pack.
"BK BURGER SHOTS™ might look small, but they are full of the big, flame-broiled taste our guests love," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "In addition, BK BREAKFAST SHOTS™ round out the breakfast menu with a hearty and fun-to-eat morning option."
Kelloggs Tests New Space-Saving Box For Its Cereal Brands
Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands that could potentially redefine the cereal aisle. Kellogg Company is testing these new boxes with participating retailers in Detroit.
To better meet the needs of consumers and retail partners, the company is testing a new, space-saving box that offers the same amount of the foods people love with less packaging. By optimizing the box configuration, Kellogg Company is able to reduce the package size without decreasing the amount of food. This test marks the most significant innovation in cereal boxes since the 1950's.
"Kellogg Company is proud of our 100-plus year commitment to innovative thinking and consumer relevancy," said Kim Miller, vice president, Morning Foods Marketing, Kellogg Company. "The new test boxes will contain the same amount of the food people love and will fit more easily into consumers' pantries. The new compact packaging also allows for more efficient use of retailer space and enables retailers to offer a wider variety of products."
Not only is the new packaging expected to help consumers save space in their pantries and help retailers make efficient use of shelf space, but it could also help protect and preserve natural resources by using an average of eight percent less packaging material per cereal box.
Cold Stone Creamery And Tim Hortons To Test Co-Branded Sites
Kahala Corp, parent company of Cold Stone Creamery, and Tim Hortons Inc., have formed an agreement to test co-branding of Cold Stone Creamery and Tim Hortons in up to 50 stores in each chain in the United States by spring 2009.
Co-branded stores will leverage complementary traffic patterns, creating cost efficient opportunities for further growth of both brands. Cold Stone Creamery drives significant customer traffic and sales in the evening market while Tim Hortons creates a substantial portion of its traffic and sales in the morning and lunch dayparts.
"Continued development and awareness of the Tim Hortons brand beyond our base of 500 restaurants in the United States is a key element of our overall approach to U.S. growth," said Don Schroeder, President and CEO, Tim Hortons. "Co-branding selected locations with Cold Stone Creamery, one of the most popular ice cream concepts in the United States, is a complementary opportunity we are looking forward to pursuing as part of this test initiative." Tim Hortons is known for its premium coffee, wide-range of beverages, always fresh baked goods, and breakfast and lunch offerings, all at reasonable prices.
NVIDIA 3D Vision For GeForce Brings New Dimension To Photos, Videos And Games
NVIDIA Corporation has introduced NVIDIA(R) 3D Vision(TM) for GeForce(R), a high-definition 3D stereo solution for the home. Forming the foundation for a new consumer 3D stereo ecosystem for gaming and home entertainment PCs, 3D Vision is a combination of high-tech wireless glasses, a high-power IR emitter and advanced software that automatically transforms hundreds of PC games into full stereoscopic 3D experiences. Designed to work with the new pure Samsung(R) and ViewSonic(R) 120 Hz LCD monitors, Mitsubishi(R) DLP(R) HDTVs, and the DepthQ HD 3D Projector by Lightspeed Design, Inc, 3D Vision unlocks crystal-clear, flicker-free 3D stereo imagery perfect for driving new experiences in 3D gaming, 3D movies, and 3D photography.
Yovation Probiotic Frozen Yogurt Launches
Pierre's Ice Cream Company, makers of Hola Fruta!(R) All Natural Pure Fruit Sherbet, is launching Yovation(TM), a new premium, probiotic frozen yogurt . The Yovation(TM) formulation starts with traditional, live and active yogurt cultures and then adds a probiotic culture, GanedenBC30, which can withstand extreme temperatures. Yovation(TM) provides the intrinsic benefits people want in frozen yogurt along with added probiotic benefits usually found only in refrigerated dairy yogurts, all with the great taste people expect, according to the company. Yovation(TM) debuts in six flavors: Cookie Fudge Crunch, Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla with Hola Fruta!(R) Pomegranate & Blueberry Sherbet.
Zaco Wine From Spain Offers A Modern Rioja To U.S. Wine Lovers
AV Brands is bringing Zaco, the new wine release from Bodegas Bilbainas, Spain, to U.S. wine lovers. Zaco epitomizes the rebellious spirit driving the region, a Rioja with a contemporary twist. Zaco takes its name from one of the oldest vineyards in Bodegas Bilbainas in the Rioja Alta. With its abundance of fresh red berries, notes of liquorice and faint undertones of spice, Zaco is the ultimate modern expression of Rioja. The wine is exclusively imported by AV Brands, Inc., a national importer of fine wines and spirits based in Columbia, MD and retails for $14.99.
Zodiac Pool Systems OffersCense Aromas For Spas & Hot Tubs
Zodiac® Pool Systems, Inc. announced the availability of its new Nature2 product, Cense™, a line of oxygen infused aromas for spas and hot tubs that combines subtle fragrances with a powerful, chlorine-free oxidizer to cleanse water while adding the stress-relieving benefits of aromatherapy. To date, Cense is the only MPS (potassium peroxymonosulfate) on the market that includes aromatherapy. Available in four nature-inspired scents, Zodiac's Nature2 Cense is designed to transform a backyard into a tranquil spa-like environment.
Burpee Introduces The Money Garden Seed Packet For Growing Vegetables
In an effort to help gardeners cultivate cash savings with a vegetable garden, Burpee is offering a new variety seed packet called The Money Garden. Each Money Garden seed packet is designed to help gardeners successfully plan, plant and cultivate their own money-saving vegetable garden. Each Money Garden seed pack contains packages of six easy-to-grow varieties capable of producing $650 worth of vegetables. The Money Garden seed packet will have a special $10 price.
Nestle Launches BOOST Kid Essentials Drink
New BOOST Kid Essentials Drink, developed by Nestle HealthCare Nutrition, is a nutritionally complete drink that gives kids ages 1 through 13 the power of immune-strengthening probiotics plus complete, balanced nutrition. Probiotics, delivered through the BOOST Kid Essentials straw, have been clinically shown to help strengthen the immune system to help keep kids healthy. In addition, BOOST Kid Essentials Drink fortifies a child's diet with 25 essential vitamins and minerals, seven grams of muscle-building protein, key antioxidants and 244 energy-packed calories.
"We are offering parents, for the first time, one complete drink for children that helps supports a healthy immune system and fills in the nutritional gaps they may be worried about," says Barbara McCartney, Vice President of Retail Marketing, Nestle HealthCare Nutrition. "The patented straw, which contains probiotics, is a kid-friendly way parents can bolster their children's natural defenses and help support their healthy growth and development."
Sundia's True Fruit™ Organic Arrives In Stores
Sundia Corp.'s True Fruit™ Organic, the only fruit cup on the market filled with ready-to-eat, organic fruit grown without pesticides or synthetic fertilizers, can now be found in supermarkets. The cups come with a spork (combination fork and spoon). Sundia is the first produce company to introduce a line of fruit cups filled with organically grown fruit. True Fruit Organic, packed in 10.75 ounce cups, comes in three varieties , mango, peaches, or pineapple.
MICHELIN Energy Saver All-Season Tire To Deliver Fuel Savings
The MICHELIN(R) Energy Saver All-Season tire is set to deliver consumers an environmentally friendly performance package that is unprecedented in the industry. Fuel savings are combined with superior grip and safety, as well as long tread life and all-season performance. "During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment," said Florent Menegaux, president of Michelin's worldwide passenger car and light truck tire business. Consumers will able to purchase the tire this summer.
Solar-Breeze, First Robotic Solar Powered Pool Skimmer Introduced
GWS Technologies, Inc., an alternative energy company, has added the patented Solar-Breeze, the first robotic, solar powered pool skimmer, to its growing line of microgeneration products. Its unique solar-power system allows the Solar-Breeze to charge its internal storage batteries while it collects debris from the pool surface and dispenses cleaning chemicals. The Solar-Breeze requires no external power source and reduces pool pump usage by over 60%.
Zhena's Gypsy Teas Introduced
Zhena's Gypsy Tea, has introduced a new line of sun splashed tropical teas to lift the spirit and delight the soul. The transportive teas include USDA Certified Organic and Fair Trade Certified(TM); Coconut Rum Green Tea, Mojito Mint Green Tea, Berry Bellini Green Tea, Strawberry Kiwi Green Tea, and Papaya Mango Naturally Caffeine-Free Herb Tea. "These teas are an inexpensive way to banish the blues," said Zhena Muzyka, founder of Zhena's Gypsy Tea headquartered in Ojai, CA.
Mode™ All-In-One Recycling Center Streamlines Home Recycling
Mode™ Products, a developer of innovative, premium houseware products, has unveiled the Mode™ All-In-One Recycling Center, a new solution in home recycling. Designed to be functional and stylish, and not much larger than a typical kitchen trash bin, the Mode™ Recycling Center eliminates the clutter of bottles, cans, and paper by sorting, storing, and compacting recyclables all in one simple system. The Mode™ center features two bins so recyclables can be sorted and stored in one designer stainless steel or high gloss black finished system, to keep a home clutter-free. The Mode™ Premium Recycling Center's patent-pending compaction system crushes aluminum cans, eight ounce to two liter plastic bottles, and quart or ˝ gallon jugs in one easy step that doesn't require an electrical outlet, holding up to three times more than a typical recycling bin. The Mode™ center also has a recycling day programmable digital alert, so a pick-up is never missed.
LeapFrog Unveils New Tag Learning Toy
Following on the heels of the successful Tag Reading System, LeapFrog Enterprises is introducing a new toddler-sized "book explorer," the Tag Junior book pal, which will be available this summer.
By simply touching the base of the book pal anywhere on any page of a Tag Junior board book, children can hear each page read aloud, hear fun sound effects embedded in the pictures and listen to music.
Next Generation Waters Launches in Florida
Next Generation Waters (NGW) has launched a new refreshing and innovative functional water product line in Southern Florida. The four distinctive waters contain enhanced flavors and supplements that provide specific benefits to men and women. Next Generation Waters include: Kick Water, water that provides a physical and mental boost without the calories or jitters associated with typical energy drinks; Chill Water, water that provides natural stress relief without the side effect of drowsiness; Thin Water, water that helps to curb appetite and promote healthy cholesterol and serotonin levels; and Hot Water, water that is blended with natural herbal aphrodisiacs to boost your sex life.
LG Electronics Appoints Peter Rainer SVP, Mktg. And Strategy
LG Electronics has consolidated its home appliance and consumer electronics businesses in the U.S. The realignment brings both major businesses together under a common umbrella and creates a new Sales Division and Marketing Division structure for LG Electronics USA to be led by Peter Reiner, Senior Vice President, Marketing and Strategy, who joined LG in July 2008. In addition to his new role overseeing the consolidated product and brand marketing activities for LG consumer electronics and home appliance products sold in the U.S., he is the top marketing and strategy executive also for LG Electronics North America, responsible for the overall coordination of LG's brand positioning in the U.S., Canada, and Mexico. Reiner joined LG from Sara Lee, where he most recently was marketing vice president for the Sara Lee Brand. Previously, Reiner held key product and brand marketing positions at Kraft Foods, Nabisco, Miller Brewing and Playtex Products.
NBA Names Mark Tatum EVP, Mktg. Partnerships
The NBA has promoted Mark Tatum to Executive Vice President, Marketing Partnerships. Most recently Senior Vice President, Marketing Partnerships, Tatum oversees the Marketing Partnerships and Media groups, which manage the blue-chip roster of marketing partners for the NBA, WNBA and NBA Development League.
California Products Appoints Dan Cohen V. P. Marketing
California Products Corporation, a leading producer of architectural coatings, has appointed Dan Cohen to vice president of marketing. Cohen brings more than twenty years of industry experience to oversee the Recreational Products, Trade Sales and Paint divisions within California Products and will provide leadership and coordination of each division's marketing functions. Cohen joined the California Products Paint Division in 1989.
Chico's Appoints Cynthia Murray Brand President
Chico's FAS, Inc. has appointed Cynthia Murray as Brand President Chico's. Murray has spent the last five years with Stage Stores, Inc., most recently serving as its EVP and Chief Merchandising Officer. Prior to Stage Stores, Murray worked for Talbot's, Saks Fifth Avenue / Saks Off 5th, and Charming Shoppes, among other retailers.
Laser Excel Adds Paul Petrick To Lead Sales
Laser Excel recently added Senior Account Manager Paul Petrick to lead its sales team. This position is new to the point of purchase division of the company and he will report directly to Richard Kent, the company's President. Petrick has over 15 years of experience in the POP industry. "We are happy to welcome Paul aboard. We're confident he will not only service our customers well, but will help lead the charge in our determination for growth in sales," said Kent.
Microsoft Exhibits The New American Home(R)
The New American Home(R) 2009 recently debuted at the International Builders Show (IBS) in Las Vegas. A reflection of the luxury lifestyle, the New American Home incorporates visionary design that seamlessly integrates the outdoors into the home and state-of-the-art technology demonstrating the power of the connected home using Microsoft's Windows Media Center as the hub of entertainment and home management. Each year, the New American Home demonstrates use of innovative building materials, cutting-edge design, and the latest construction techniques, providing production homebuilders with an example for producing more energy- efficient, durable homes without sacrificing style. Sponsored by the National Council of the Housing Industry (NCHI) and built by Las Vegas-based luxury builder Blue Heron, the New American Home is not only the official showcase house of the annual International Builders Show, but is also a for-sale product. The majority of features and innovations in the home are accessible to both builders and consumers for integration into their own homes.
Jelco, Inc. Introduced ROTOLIFT(TM) DUAL
JELCO, Inc. has launched the ROTOLIFT(TM) DUAL, a mobile solution for creating an uninterrupted display wall using 46"-52" flat screen monitors. ROTOLIFT DUAL ELU-50RX2, the newest addition to the widely successful EZ- LIFT line, provides an all-in-one solution to easily create an attractive 1x2 video display that can quickly be setup and ready to use. JELCO's proprietary ROTOLIFT technology gently lifts one permanently-mounted display out of the protective case and allows the screen to be rotated for horizontal viewing. The second display stores in the same case and mounts to the display frame in seconds. Displays can be utilized as separate displays or combined/tiled for a single image. "The ROTOLIFT DUAL is the logical extension of the EZ-LIFT product line in our fast-paced marketplace," said Jerry McComb, National Sales Manager at JELCO. "A video wall that previously required hours to install can now be moved into place and setup by two people requiring a fraction of the time and cost." For more information visit. (Web site) www.jelcoinc.com
ExpoDisplays Appoints David Holladay As President
ExpoDisplays, a national designer and manufacturer of trade show exhibits, custom interior environments and graphics has appointed David Holladay to the position of President. Holladay began serving at ExpoDisplays in 1993. In his new position, Holladay has a vital role in developing new products, overseeing production and marketing, and planning new outlets to better serve the trade show exhibitors and dealers. (Web site) www.expodisplays.com
Model Katarina Van Derham Appears On 2009 St. Pauli Girl Poster
St. Pauli Girl beer, the No. 2 German beer in the U.S., has officially named model Katarina Van Derham as the new St. Pauli Girl spokesmodel for the 2009 calendar year. Van Derham will bring the German barmaid brand icon to life, and will appear on the 2009 St. Pauli Girl poster, travel across the country on the St. Pauli Girl media tour and be featured on www.stpauligirl.com and promotional materials. Breaking new ground this year, Van Derham is the first St. Pauli Girl chosen through an online vote.
"Katarina's unique beauty and outgoing personality add to her appeal," said Tom Willett, brand manager for Crown Imports, the official U.S. importer of St. Pauli Girl. "She has tremendous energy, enthusiasm and confidence, and will no doubt be a great representative of the beer."
Will Castro And Unique Autosports Promote Paul Masson Brandy
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media. Castro will serve as Paul Masson's primary brand spokesperson, and will be deeply involved in an upcoming promotion for the iconic spirit. In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
"We're very excited to be working with Will again. He's an amazing marketer in his own right, and so we didn't want to pass up the opportunity to build upon our relationship," said Lisa Smith, brand manager for Paul Masson.
Paul Masson and Castro will co-promote via web, print, TV and a host of live events, including the Super bowl, NBA All-Stars, New York Auto Show and the BET Awards. The company also expects to use Castro on point-of-purchase materials in retail outlets.
Red Baron Launches 'Fuel-Up The Family' Promotion
The makers of Red Baron(R), Freschetta(R) and Tony's(R) pizzas announced the launch of their mega event, "Fuel-Up The Family", which gives consumers nationwide the opportunity to win a Toyota Prius. Consumers can also enter to win one of more than 1,000 other Instant Win prizes including gas for a year, pizza for a year and gas gift cards.
"The Fuel-Up The Family promotion is designed to provide consumers an opportunity to fuel up their families with great deals on Red Baron, Freschetta and Tony's pizzas while at the same time giving them a chance to win a fuel-efficient Toyota Prius along with other valuable prizes that will help them stretch their families' budgets," said Dan Hammer, senior vice president of marketing of Schwan's Consumer Brands, an international leader in the frozen foods industry and the largest global producer of frozen pizza.
To participate in the promotion, consumers can enter the UPC code from specially marked packages of Red Baron, Freschetta and Tony's pizzas and play an Instant Win game on an interactive website at www.fuelupthefamily.com. The Fuel-Up The Family promotion will be supported with a national, integrated marketing campaign including in-store point-of-sale materials.
SeeSaw Reaches On-The-Go Consumers With Eight New Networks
SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, has formed partnerships with eight additional networks. The new networks help consumer packaged goods' advertisers reach the on-the-go audiences of "moms," "millennials" and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.
The eight new networks include Digital Promo Network, InStore Vision, QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco's TV Kart Network. Each of the new networks offers engaging and captivating digital video advertising venues and techniques into a person's everyday experience. For example, Digital Promo Network and InStore Vision engage convenience store customers with point-of-purchase advertising and in-store promotions. The QuickStore24(TM) At Work Media Network delivers interactive media encompassing advertising and content through video touch-screens centered on high-traffic retail vending systems. WNC reaches grocery store consumers where they are primed to make purchase decisions, both in the aisles and at checkout. RDS Media deploys digital video screens in high-end liquor stores. BuzzHub puts interactive advertising kiosks in shopping malls. Cabco's digital shopping carts deliver powerful mobile advertising and touch-point messaging directly to shoppers at grocery stores as they select their items. For more information, visit. (Web site) www.seesawnetworks.com
Danoo Expands Network With Trofie Airport Retail Partnership
Danoo, a digital out-of-home media network that delivers relevant, entertaining and localized media to people in their favorite coffeehouses and cafes, announced a new partnership with Trofie, a national firm specializing in marketing and advertising solutions for airport and specialty retailers. With Trofie, Danoo will roll out screens in more than 150 airport retail locations throughout 40 of the country's busiest airports, including major hubs such as Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, Washington D.C., Denver and Las Vegas.
Trofie's network of partner newsstands, gift stores, bookstores and specialty shops reaches millions of travelers daily as they pass through the busiest airports in the United States. "Danoo's success in reaching community influencers in local hotspots proved that its approach would work well with Trofie's base of airport retailers and that Danoo can provide an ideal mix of content and advertising for the air traveler," said Trofie CEO/Managing Partner Christine Z. Crowley. "We believe that Danoo's technology platform and programming expertise will deliver an outstanding experience for travelers, retail owners and advertisers."
For advertisers, the Danoo/Trofie digital network presents an immediate opportunity to showcase merchandise and services available in retail airport settings to a mobile audience. Products of interest to travelers, like magazines, books and travel accessories, will be promoted on digital screens at the point of purchase and in key areas in the stores. "Research has consistently shown that highlighting products on dynamic digital media in these retail environments can dramatically increase sales, upwards of 20 percent lift has been experienced," noted Crowley. "The promotional opportunity on these screens is extremely compelling to partners who have products of interest to travelers." (Web site) www.danoo.com
Jay Farrell To Lead G2 Promotional Mktg.
G2 Worldwide, a top five global activation marketing agency, announced that Jay Farrell is joining the agency to lead G2 Promotional Marketing, US, headquartered in Chicago. He will report to John Paulson, CEO of G2's US group. An industry veteran and widely recognized pioneer in the Brand Activation sector, Farrell joins G2 from OgilvyAction where he was Vice-Chairman for North America.
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