Consumers who sign up for Sprint long distance service during May and June can get two free movie tickets to see virtually any movie at any theater of their choice. In addition, consumers are also given two more free tickets each month for three months when they remain a Sprint long distance customer and spend at least $10 each month. Customers taking advantage of this offer can claim up to eight free movie passes this summer.
To help promote the Sprint Summer Movie Spectacular, Sprint has formed marketing ties with the summer's biggest films, including the Paramount Pictures/DreamWorks Pictures presentation, Deep Impact as well as Godzilla and The Mask of Zorro.
"We look for new and exciting ways to add even greater value to Sprint's great rates and great service," said Tom Kessler, Assistant Vice President of Marketing for Sprint's Consumer Services Group. "Summer time is movie time, and we have combined our simple flat rates with a great free ticket offer. Tying this together with the hottest films like Godzilla, Zorro and Deep Impact, we ensure that Sprint stands out in an increasingly crowded field."
Sprint will feature exciting movie film clips in its Summer Movie Spectacular advertising efforts. Sprit is also supporting the promotion with point-of-purchase materials in Radio Shack stores, created by Draft Worldwide, Chicago, IL.
Gillette for Women is being introduced to consumers in North America and Europe with a $40 million advertising campaign. The campaign positions Gillette for Women products as an essential part of a woman's beauty regimen, a fundamental step to getting "ready," whether physically or psychologically. New print and television advertising carry the themeline "Gillette for Women. Are You Ready?"
Colgate Total Professional with its unique bristle design and sleek new handle, is meeting a real need with "A Clean So Close to Flossing" positioning. Colgate Total Professional has been clinically proven to provide at least 75% of the cleaning benefits of flossing. The toothbrush features triple action bristles, a sleek grip in five different colors and a clear, rounded handle.
Heavy national promotional support includes advertising, high value newspaper inserts, $.55 Instant Redeemable Coupons on floorstand displays, and participation in Hispanic and African-American events.
Colgate Grip'ems for kids is described as the most fun, zaniest, squishiest kids toothbrush ever. Its squishy grip makes brushing fun, and its kid-approved "Galaxy" and "Bumps" designs are available in an array of colors. The brush also stands upright for easy storage, keeping bristles away from bathroom surfaces. Colgate will drive sales for this new product with heavy trade support including a free toy on-pack, floorstands which feature a demonstration of the squishy handle, and trade funding for feature displays, as well as high value newspaper inserts and participation in Hispanic and African-American events.
The promotion will run coast to coast during the months of May and June in approximately 6,000 7-11 stores, and will supply Meanies fans with a brand new set of limited edition collectibles. Each key chain can be purchased individually for $2.49, exclusively at 7-11. 7-11 expects the "teeny weenie meanies" to sell out in a matter of days.
The promotion includes a national sweepstakes, free gift with Ariat purchase and private screenings in select cities for Ariat retailers. The promotion will be supported with in-store POPs, in-theater POPs and through the Internet. Printed promotional materials include 24x36 posters, entry forms and counter displays. For the enter-to-win sweepstakes, consumers will be able to register both in-stores, in-theaters and via the Ariat Web site.
The grand prize winner will receive a 5 day/4 night vacation for two at the luxurious Triple Creek Ranch in Montana; the first prize winner receives a 3 day private clinic with celebrated horse trainer, John Lyons at his ranch in Colorado; 3 winners will get performance footwear and accessories from Ariat; 3 winners will get a limited edition sterling silver belt buckle from Edward H. Bohlin Company and 3 winners will get a premium quality Bailey "San Saba" 6x western hat. Customers will also receive a free sampler CD of "The Horse Whisperer" soundtrack with any purchase of Ariat footwear.
Commenting on the announcement, Brett Dicker, Senior Vice President of Promotions for Buena Vista Pictures Marketing, said, "We are very pleased to be working with Ariat on this promotion for `The Horse Whisperer' and feel that their products reflect the same high standard and qualities that the film does -- the love of horses as well as grace and relaxed elegance. This is a perfect match and excellent promotion."
On-premise and off-premise promotional highlights for Samuel Adams Summer Ale include the Summer Ale Sailboat, a handcrafted pine wooden boat that has two off-white logo ID'd sails and a "Summer Ale blue" stained hull. The boat measures 40" long x 43" high x 6" wide. Off-premise, this Summer Ale Sailboat can be mounted on a logo ID'd pedestal or hung from the ceiling. On-premise, the sailboat is an elegant back bar piece which can display up to four bottles. The Summer Ale Acrylic Pint Glass features a two-color Samuel Adams Ale logo and boat image in "Summer Ale Blue" and white. The durable acrylic pint glass is perfect for display in patio bars, gold courses and clubs -- anywhere glass is a problem and a unique promotional item is needed. Other promotional highlights include a Summer Ale case/easel display (28" x 38"), Summer Ale imprint menu cards, and a self-liquidator Summer Ale logo ID'd display carton. Retailers are also encouraged to add excitement off-premise with an in-store sailboat raffle. Consumers will want to display the handsome Summer Ale Sailboat in their homes.
Taylor joins Iomega from his position as Corporate Senior Vice President and President, Marketing Services at Gateway 2000. Prior to this, Taylor directed Hill & Knowlton's New York City operations as its Executive Vice President and General Manager.