Each can holds 10 cards. There are 150 cards in a set. The 150-card set features two parallels, Club Edition with printing on silver foil with a gold foil stamp (1-in-7 can insertion), and Diamond Edition with printing on silver foil board, a gold holographic stamp and a die-cut design (1-in-63 can insertion).
"These are high quality cans with the labels painted directly on the metal, so I’m sure many baseball fans will be buying the cans as a collectible," said Greg Bochicchio, Pinnacle’s Senior Business Director.
The cans are being merchandised in a free-standing display, designed for generating attention in supermarkets and mass market stores. Each display holds 48 cans.
"This product is making unprecedented impact in mainstream stores, like groceries, and we hope it will expose a whole new group of customers to the joys of collecting — both card collecting and can collecting," said Bochicchio.
In addition to creating CD-ROM and Internet-based digital entertainment, BDE also intends to release Multipath Movies in a non-interactive format in a 30 minute animated series for television and in 90 to 120 minute animated features for home video.
In support of the launch, the company has developed several key relationships including the signing of a three-year marketing agreement with Packard Bell NEC to distribute its Multipath Movies over the Internet’s World Wide Web. By bundling Internet-enabled CD-ROMs on up to six million new PCs shipped by Packard Bell NEC, users will be able to access 3-D Multipath Movies over the Internet. Packard Bell NEC has also agreed to provide point-of-sale retail advertising for Multipath Movies and will create a prominently displayed icon on the screen display.
Another alliance is with Bantam Doubleday Dell books to acquire exclusive worldwide interactive rights to Bantam’s "Choose Your Own Nightmare" and “"hoose Your Own Adventure" series of interactive books. BDE will adapt the titles for interactive use only, to be delivered on CD-ROM and via the Internet.
"What we have created with Multipath Movies goes far beyond what the consumer knows today as `interactive,’" said Mark Dyne, Chairman and CEO. "Multipath Movies give viewers the opportunity to create a unique movie experience on their personal computers via the Internet or CD-ROM. We believe this will revolutionize the potential of the interactive entertainment industry."
The packaging is designed to replicate the elegance and freshness of the original products in the Herbal Essences collection. The transparent bottles feature delicate imagery of the herbal ingredients which are visible through the clear formula.
Clairol Herbal Essences was part sponsor of the opening Spring exhibit at the New York Botanical Garden renovated Enid A. Haupt Conservatory, the largest Victorian glass house in the United States. The exhibit, titled "In a Medieval Garden" features flowers seen in the Unicorn Tapestries at The Cloisters Museum of The Metropolitan Museum of Art.
To reach its targeted market of involved gourmet cooks, the company is supporting the launch with a comprehensive integrated communications effort. According to Rebecca Bunnell, Director of Marketing Communications and Consumer Intelligence, Black & Decker Household Products, "kitchentools is a brand created specifically for involved cooks, a highly targeted market segment for whom third-party endorsement and credibility is key. The national advertising for kitchentools will carry the positioning tag line of "simple tools for fine cuisine."
Distinguishing kitchentools in the highly competitive retail atmosphere are the brand’s in-store displays, and kitchentools boutique concepts, currently in development with major retailers.
Bob Moffit, a 21-year Kawasaki veteran and current Vice President, Sales, was appointed Vice President, Marketing and Product Management, Motorcycle Division. The Watercraft Division will be headed by current Vice President, Marketing, Barry Beehler, under the title Vice President, Marketing and Product Management, Watercraft Division. Mark Kelly will assume the position of Director, Marketing and Product Management, ATV/Utility/Power Products Division. Kelly had been serving as Director, New Business Development.
Rodger Howe, who had served as Sales Manager in a region now consolidated in the organization, will move to the Irvine, Ca headquarters to assume duties as Director of Marketing for the ATV/Utility/Power Products Division.
Product management responsibility has been assigned to John Hoover as Director, Product Management, Motorcycle Division, and to Product Managers Patrick Kelly and Jim Williams, Watercraft and ATV/Utility/Power Products Divisions, respectively.