Creative World

Week of May 07, 2012

banners


New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

banners

banners

Kraft Displays MILKBITE Snack Bar

Kraft Foods is introducing Kraft MILKBITE Milk & Granola Bars. Displayed in the refrigerated dairy aisle, each MILKBITE Bar combines real milk with whole grain granola and other tasty and nutritious ingredients like fruit or roasted nuts, while providing the same calcium as an 8 oz. glass of milk. “With MILKBITE, we saw an opportunity to introduce milk into snacking in a whole new way,” said Michelle Lorge, Senior Brand Manager, MILKBITE.

Converse Opens First West Coast Flagship Store In Santa Monica, CA

Converse has opened its first West Coast specialty retail store in Santa Monica, CA, the brand’s third inline location in the U.S. Converse Customization is the driving force behind this new retail location, where customers will have an opportunity to showcase their creative spirit and design truly one-of-a-kind footwear, apparel and accessories on a scale that has never been offered before.

Jim Calhoun, CEO, Converse, said, “With this store, Converse hopes to give consumers the opportunity to unleash their creative spirit by taking customization to the next level. We look forward to offering our most expansive product assortment yet and an unparalleled shopping experience that celebrates our consumer’s originality.” (Web site) www.converse.com

Gap's New Campaign Embodies Optimism And Energy With Innovative Digital Experience

Reflecting a strong, optimistic point of view, Gap's new global marketing campaign celebrates the vibrancy of its spring product while expressing some of the many interpretations of what it means to "Be Bright" in the modern world. Launching with its Spring 2012 collection, which is rooted in colored denim and khakis, this is the first creative expression of "Be Bright," which will show up in various ways in each market globally going forward.

At the heart of the campaign is Styld.by - a first-of-its-kind digital collaboration between Gap and six well-respected fashion and lifestyle blogs including Refinery29, WhoWhatWear, FabSugar, Lookbook, Rue and MOG. Using key women's items of the season like the Always Skinny Cropped Jean and Broken-in Straight Khakis, each of the six partners styled unique looks from their point of view, truly exemplifying how to "Be Bright"

"Styld.by is an evolutionary way to take the idea of a traditional catalog and deliver it in a way that encourages people to engage with it in a place where they're already spending their time, like fashion blogs and music sites. By asking our partners to curate our favorite pieces in a way that's relevant to them, we're giving consumers more than just our point of view," said Seth Farbman, Gap's Global Chief Marketing Officer. The "Be Bright" will appear in Gap retail stores this spring, and was developed in partnership with Ogilvy.

New Save Mart Shelf Tags Provide Key Information

The stores of Save Mart Supermarkets- Lucky, Save Mart, and S-Mart Foods, have introduced a new shelf tag program to assist customers in making better informed purchases. The shelf tags from Vestcom feature an easier to read updated design, allowing customers to easily shop and compare. Included in the new tag program, Save Mart has launched the Nutrition ID program. Shelf tags now identify if a product is organic, gluten free, a good source of calcium or vitamins C and A, and/or wholegrain, plus many more nutritional attributes. (Web site) www.savemart.com

Rave Cinemas Launches Digital Signage Network

Rave Cinemas is employing Real Digital Media's NEOCAST® digital signage platform to create a digital experience for moviegoers throughout the Rave theater chain. The Rave Cinemas network replaces traditional signage in the box office and on concession stand menu boards with networked digital displays. The digital signage network will also be employed for theater wayfinding, auditorium marquees and for coming attraction promotions. All theater locations will be programmed and monitored from Rave's Dallas headquarters using the NEOCAST® Media Server management software. This web-based application monitors network health and performance and communicates content and playlist instructions to the networked players powering the displays. Rave selected the NEOCAST® Media Player Z to power the high-definition and rich media content showcased across the network. The content includes Silverlight® applications designed to provide theater visitors with real-time information regarding showtimes, ticket availability, concession items and pricing, as well as wayfinding.

Bryan Rakowski, SVP Technology at Rave Cinemas, said, "It makes perfect sense for us to extend our digital footprint from the box office, through the lobby and into the auditoriums using digital signage. Real Digital Media separated themselves from the crowd by showing us a platform that easily adapts to our various content needs and use cases, while scaling easily to meet our expansion demands to serve communities enjoying movies and film on nearly 1000 screens across 20 states."

Ken Goldberg, Real Digital Media CEO, adds, "Through a combination of video, rich media and real-time data integration, visitors to Rave Cinemas are being exposed to an engaging visual experience that is timely in the delivery of relevant information. Rave has truly maximized the flexibility inherent in our software platform, and we look forward to helping them continue to advance digital signage applications across their theater circuit." (Web site) www.realdigitalmedia.com

Chrysler Group Showcases Mopar In Dealerships

Customers soon will see the Mopar brand more prominently in Chrysler Group dealerships. Chrysler is re-launching its Mopar FlexTech dealer program with new Mopar-branded merchandising displays, furniture and graphics for dealership showrooms, customer waiting areas, retail shops and service departments.

In the showroom, there will be literature racks that hold Mopar brochures; attractive glass pillar display cases to showcase Mopar accessories and apparel; tabletop displays for small impulse-purchase items like touch-up paint and even Mopar floor graphics that adhere to linoleum floor surfaces. In the retail shop, retail merchandisers are highly flexible racks that have the capacity to display everything from Mopar-branded hats & T-shirts to antifreeze, and Mopar parts. There is also a brand exploration wall that tells the Mopar brand story. The magnetic graphic panels may be changed easily for different promotions.

Unilever And Ben & Jerry's Bring Climate-Friendly Freezer Cabinets To U.S.

Unilever and Ben & Jerry's plan to roll-out climate-friendly ice cream freezer cabinets in the United States in 2012. Ben & Jerry's ice cream, along with other iconic Unilever ice cream brands including Breyers, Good Humor, Klondike, Magnum, and Popsicle, will soon be available in cabinets that use at least 10 percent less energy and replace harmful "F" gas coolants with hydrocarbon (HC) refrigerants. The new freezers will be identified with "Greener Freezer" stickers in demonstration of Ben & Jerry's and Unilever's environmental commitment to help protect the planet.

After four years of trials and coordination, the US Environmental Protection Agency (EPA) recently approved the technology behind the hydrocarbon freezer cabinets for use in the US, which Unilever has used for several years across Europe and Asia. Unilever's launch of the environmentally friendly freezers represents the latest proof point of the company's Sustainable Living Plan, an aggressive commitment launched in 2010 to reducing Unilever's environmental impact while doubling its business. Reliable refrigeration is essential to Ben & Jerry's product quality, while the reduction of greenhouse gas emissions and strides toward energy efficiency speak to both the social and economic missions of the brand.

Advance Auto Parts And Valvoline Team For 'Close The Loop' Program

Advance Auto Parts and Valvoline are teaming up to bring engine performance and environmental responsibility together like never before. Consumers can now return their used oil to any of the more than 3,300 Advance Auto Parts stores nationwide and purchase Valvoline NextGen to help "Close the Loop" and receive a special offer. For committing to performance and the environment by returning used oil and refilling crankcases with NextGen, Advance Auto Parts will reward those who Close the Loop with a $20 mail in gift card offer.

Using NextGen helps ensure used oil doesn't find its way into our water supply, where it can have a myriad of harmful effects; just one gallon of improperly disposed motor oil can contaminate up to one million gallons of drinking water. Compared to non-recycled motor oil, NextGen uses 48 percent less fossil fuels, emits 40 percent less harmful and acidic emissions, and has 20 percent less global warming impact.

"We are excited about the Close the Loop program and proud to partner with Advance Auto Parts," said Darryl Gaines, Valvoline Brand Manager. "NextGen has experienced great success because it delivers optimal performance and environmental benefits. The Close the Loop program is a way to continue to encourage behavioral change that can help decrease our reliance on crude oil drilling by re-using the resources we have available."

"Using NextGen motor oil is a simple way to do the right thing while still reaping the benefits of a high-quality product," said John Lammers, Product Solutions Director at Advance Auto Parts. "We are excited to see our customers getting on board, and as always, we are here to collect and recycle their used oil so dispose of your used oil properly and bring it in to your local Advance Auto Parts."

Industry Gaming Leaders Hasbro And Zynga Create Global Partnership

Hasbro and Zynga have formed a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands. As the world's largest social game developer with more than 227 million monthly active users, Zynga has created some of the world's most popular social game brands including FarmVille, CityVille and Words With Friends.

Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga's game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands. The two companies expect the first products to be available beginning Fall 2012.

Mark Pincus, founder, CEO and chief product officer of Zynga, said, "This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands."

"Hasbro is thrilled to have the opportunity to bring Zynga's immensely popular social games to life in a variety of creative and new expressions that reflect consumers' growing desire to surround themselves with gaming brands they love anytime, anywhere together with their friends and family," said Brian Goldner, President and CEO of Hasbro. "Zynga is bringing more games to mainstream culture and is redefining how people play. At Hasbro, we're proud to help bring their games to even more people around the world. This strategic alliance plays off of both Hasbro's and Zynga's proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio."

Dippin' Dots Ice Cream Sets Up Shop At FAO Schwarz Fifth Avenue

Legendary toy store FAO Schwarz, known for its one-of-a-kind products, now offers Dippin' Dots Ice Cream in its Fifth Avenue NYC location. Stationed on Level Two of the store, fans and first-timers of the original beaded ice cream can indulge in a selection of half a dozen flavors of the delicious frozen dessert, including flavors like Cookies 'n Cream with Oreo®, Cotton Candy, Mint Chocolate and Chocolate Chip Cookie Dough. Additional fan favorite flavors will be added on a rotating basis.

Dippin' Dots are tiny, flash frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist and entrepreneur Curt Jones, Dippin' Dots offers more than thirty different flavors, plus seasonal flavors.

Udi's Food Choose ShelfX Self-Checkout System To Eliminate Waiting In Line

Udi's Food is integrating the ShelfX self-checkout and inventory management solution, to shorten customer wait-time and increase shopping convenience at their Udi's Bread Café chain. The initial pilot project is expected to be completed by May 2012. Most of Udi's retail locations are cafe style with a Grab and Go section, serving fresh made ready meals. For years, Udi's Food was looking for ways to speed up the Grab and Go experience while also trying to lower handling cost. The key, they believed, was a self service payments system. With ShelfX in place, customers come into Udi's Bread Café, grab an RFID-enabled ShelfX Card, pick-up a sandwich, salad or drink stocked on ShelfX Smart Shelves and proceed to the ShelfX Kiosk for payment processing. The customer then simply swipes their credit card or loads cash onto their ShelfX Card and leaves with fresh, delicious Udi's food in hand.

"ShelfX and Udi's Food is a perfect match" said Udi Baron, Owner and President at Udi's Food. "Providing the best possible customer experience is so important to Udi's. Now, not only are we making healthy, tasty food, but with ShelfX, we're hoping to get it into the hands of our customers even faster."

For future purchases, Udi's customers can keep the ShelfX card, topping them up with credit at their own convenience via an easy-to-use and secure online platform. This will essentially eliminate the check-out process all together, as on subsequent visits, the ShelfX Card will automatically detect the items being purchased and deduct appropriate costs from their credited account.

AIR JORDAN 2012 Launches For Performance Customization

Jordan Brand, a division of NIKE, has unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2012 is designed to encourage today's athletes to rethink performance. This year's model builds upon the AIR JORDAN 2011's two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization. The AIR JORDAN 2012's modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations.

"Through comprehensive research we saw an increasing need for footwear that could be customized to meet the needs of the world's best athletes," said Tinker Hatfield, AIR JORDAN 2012 co-designer and Vice President, Special Projects and Creative Design for NIKE. The AIR JORDAN 2012 DELUXE will feature the two inner sleeves and three midsole options allowing for six different shoe configurations for a suggested retail price of $223. The AIR JORDAN 2012 FLIGHT SYSTEM will be customizable at retail based on the consumer's style of play and will feature one inner sleeve and one midsole for a suggested retail price of $180.

CIROC Ultra Premium Vodka Adds CIROC PEACH To Flavor Portfolio

CIROC Ultra Premium has added CIROC PEACH to its flavor portfolio, which includes CIROC Vodka, CIROC RED BERRY and CIROC COCONUT. CIROC PEACH features the scent of sun-ripened fresh peaches and delivers a succulent peach flavor with a hint of orchard fruits for a fresh and clean finish. "I'm excited to announce the launch of CIROC PEACH, the newest addition to our family of flavors and a surefire winner. Early results from select markets across the country show that consumers really enjoy the fresh, succulent flavor of Peach. CIROC PEACH is guaranteed to be a game changer," said Sean "Diddy" Combs.

Crest 3D White Glamorous White Toothpaste And Whitestrips Introduced

Crest® has introduced Crest® 3D WhiteTM Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White collection. New Crest 3D White Glamorous White Toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing. It also removes up to 90 percent of surface stains in just 5 days. As the latest innovation in Whitestrips, the Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in just 7 days and contain the same enamel safe ingredient that dentists use to penetrate below the enamel surface for noticeable results.

"We created Crest 3D White Glamorous White Toothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile," said Doreen Bayliff, General Manager, P&G North American Oral Care. "To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment." Crest 3D White Intensive Professional Effects Whitestrips is now available at mass retailers and drugstores nationwide. Crest 3D White Glamorous White Toothpaste will be available at mass retailers and drugstores nationwide.

Founding Fathers Rolls Out Light Beer

Founding Fathers Products, a local company that will donate 50 percent of its profits to support military troops and their families, has released Founding Fathers Light Beer in Minnesota and North Dakota. In addition to adding the light formula, Founding Fathers is planning to expand its distribution to Alabama, Florida, Georgia, South Carolina and Tennessee.

"We have been very encouraged by how well Founding Fathers Lager sold in our first run and are excited to add the light beer to our product line," said Phil Knutsen, founder and CEO. "The largest breweries in the Unites States are now foreign-owned, and Founding Fathers is not only owned and brewed in America - half of our profits will go to those serving in our armed forces and their families."

GE Launches GeoSpring Hybrid Electric Water Heater

To address consumers' growing desire to save money and be environmentally conscious, GE is launching GeoSpring™, the first hybrid electric ENERGY STAR®-qualified water heater manufactured in the U.S. that will save an average consumer $325 every year on their utility bills. The GeoSpring Hybrid Water Heater combines energy-saving heat-pump technology with traditional electric heating systems used in most conventional water heaters on the market today. This hybrid technology is designed to absorb heat in ambient air and transfer it into the water. Since this requires much less energy than the energy used to generate radiant heat - as used in a conventional electric tank water heater - the GeoSpring Hybrid Electric Water Heater is more economical to operate. GeoSpring will be available at national retailers in March such as Lowe's and Sears.

Hasbro Releases THE GAME OF LIFE zAPPed

Hasbro is launching Hasbro zAPPed Gaming, which will allow players to combine traditional analog, face-to-face gaming with the increased functionality of today's consumer technology. The first game to hit store shelves is THE GAME OF LIFE zAPPed, available in February. With more than 100 laugh-out-loud clips from "America's Funniest Videos" mixed with humorous animations, the game provides a new spin on the beloved classic game. Players simply download the THE GAME OF LIFE zAPPed app onto the iPad, cue up the game, place the iPad on the game board, and watch as game comes to life on each turn as they travel around the game board. Players can create and upgrade their own Peg Person and spin THE GAME OF LIFE zAPPed virtual spinner in the accompanying iPad app. Hasbro zAPPed MONOPOLY and BATTLESHIP will launch later in the year.

"Knowing that families are more attached than ever to their mobile devices, we wanted to revolutionize face-to-face gaming with our world famous brands and our proprietary technology to create a unique gaming experience," said Eric Nyman, Global Brand Leader for Hasbro Gaming.

Kraft Foods Introduces belVita Breakfast Biscuits

Kraft Foods has launched a new breakfast category in the U.S. with belVita, Breakfast Biscuits. Specially baked with whole grain, belVita Breakfast Biscuits are lightly sweet, crunchy biscuits that provide nutritious sustained energy that lasts all morning. The new breakfast biscuits can be found in the cookie/cracker aisle of stores nationwide. To introduce the nation to this new breakfast option, the belVita Breakfast brand is calling on Americans to "Power Up, People" in its new marketing campaign. The brand will also spread the word about this delicious new breakfast by partnering with cultural tastemakers and launching a nationwide sampling effort.

"We're thrilled to introduce an entirely new kind of breakfast with belVita Breakfast Biscuits," said Janda Lukin, Director of Innovation at Kraft Foods. "Europeans have been enjoying breakfast biscuits for years - now it's time for America to give them a try."

Little Tikes Expands Into Construction Play With Launch Of TikeStix™

Little Tikes introduces TikeStix™, an all new dynamic line of American made indoor and outdoor building sets for kids that promotes innovative ways of toy building play. From forts and rockets, to aliens and petting zoos, the TikeStix™ building sets are all interchangeable and can be used together. Targeted to children four years old and up, Little Tikes® TikeStix™ includes 30 to 50 sturdy interlocking pieces that fit little hands, fabric and clips: TikeStix™ Playhouse, TikeStix™ Clubhouse, TikeStix™ Rocket and TikeStix™ Doghouse.

Mirassou Winery's California Moscato Now Available Nationwide

Mirassou Winery has introduced a refreshingly sweet Moscato to its family of wines. Initially available in select U.S. regions, the varietal has received an enthusiastic response from wine consumers, prompting Mirassou to distribute it nationwide. David Mirassou, sixth generation of America's oldest winemaking family, said, "Consumers are looking for wines that are sweet, but not too sweet, and our Moscato is the perfect balance of sweet and refreshing."

Love Fury Fragrance Introduced By Nine West

Nine West is introducing Love Fury, a fragrance collection, which includes an Eau de Parfum in 3.4 fl oz / 100mL or 1.7 fl oz / 50mL, a 0.3 fl oz / 10mL Rollerball and Body Lotion. The Nine West Love Fury fragrance is available at select Nine West retail stores and select Macy's retail stores.

Patron Spirits Launches Patron XO Cafe Dark Cocoa Coffee Liqueur

Patron Spirits has launched the first brand extension for the highly successful Patron XO Cafe coffee liqueur line. Available in the first quarter of 2012, the new Patron XO Cafe Dark Cocoa combines high-quality Patron Silver tequila and the light essence of coffee with a chocolate flavor to create a unique and enjoyable ultra-premium liqueur. Distilled at 60 proof, Patron XO Cafe Dark Cocoa is characterized by its deep, dark brown color, and an aroma of fresh coffee balanced with cocoa. Patron XO Cafe Dark Cocoa is produced and bottled at the Hacienda del Patron distillery in the highlands of Jalisco, Mexico.

"Patron XO Cafe has quickly become one of the fastest-growing products in our portfolio, and the success and excitement surrounding this brand has definitely energized the coffee liqueur category overall," said Ed Brown, President and CEO of Patron Spirits International. "When we looked at how we could build on what makes Patron XO Cafe so special, chocolate was such a natural fit."

Rokform Introduces Rokbed™ Fuzion iPhone 4/4S Premium Protective Case

Rokform® LLC, manufacturer of premium protective cases, stands and accessories for the iPhone 4, iPhone 4S, iPad, iPad2 and iPod Touch devices, has introduced the Rokbed™ Fuzion Aluminum/Polycarbonate iPhone 4/4S case. Made in the U.S.A., the Rokform® Rokbed™ Fuzion is CNC machined from 6061 T-6 aircraft grade aluminum and injection molded polycarbonate. The polycarbonate lower portion quickly snaps in and out of the aluminum but fits snug enough for a safe and secure protective fit. The new case is available in a variety of anodized colors to fit almost any taste.

"At Rokform®, delivering the most functional cases, stands and accessories for the latest iPad, iPhone and iPod devices is our top priority," Jeff Whitten, Vice President of Rokform® said. "From our raw material sourcing to design and engineering, every aspect of Rokform® product development is done right here at our facilities and with our domestic factory partners and suppliers."

The Sbyke® P-16 Hybrid Scooter Unveiled

Sbyke USA is adding the P-16 to the sbyke® lineup of hybrid rear-steering scooters. The new model is designed and engineered for smaller riders, including kids 5 and older. The sbyke® is a hybrid that blends the best of bicycles, skateboards and scooters into something totally new, giving the rider mobility, precision control and a smooth ride. This three-wheeled, rear-steering scooter uses a large front BMX wheel to provide stability and substantially lower rolling resistance than existing scooters or skateboards. The advent of the more compact sbyke® P-16 extends ridership to kids as young as 5 years old while only reducing the weight capacity to 165 pounds. This model offers all the benefits of the larger version in a size tailored for smaller riders. It will retail at a lower price-point than the sbyke® P-20 and will be available for shipment to retailers well in advance of the 2012 holiday season.

Abbott Creates New Similac SimplySmart™ Baby Bottle

Abbott has introduced Similac SimplySmart, an innovative BPA-free baby bottle designed to improve the bottle feeding experience for parents and babies through advanced features that provide comfort and convenience. Unique innovations, such as EasyMix™ and SmartClose™, combined with simple features, such as a wide opening and extra large numbers, eliminate some of the challenges of feeding time so moms can focus on quality time with their babies. Similac SimplySmart is for feeding breast milk or infant formula. Katherine Doyle, vice president of pediatric products, Abbott Nutrition, said, "We've put every ounce of our feeding and nutrition expertise into improving the bottle feeding experience. We created Similac SimplySmart with feedback from approximately 2,500 moms about features lacking from current baby bottles."

VTech Offers New Line Of Baby Monitors

VTech has launched a new line of baby monitors: the Safe & Sound™ Full-Color Video and Audio Monitor (VM321) and the Safe & Sound Digital Audio Monitor (DM221). Both VTech baby monitor systems offer robust features at affordable price points. The new baby monitor line features digital communication technology, which improves range, sound quality and reduces interference from other home devices, so that parents can easily hear sounds and see the images from the baby monitor. For parents wanting to be completely in tune with their little ones, the VTech Safe & Sound Full-Color Video and Audio Monitor provides a full audio/visual monitoring solution that gives parents peace-of-mind with up to 1,000 feet of range between the camera and parent unit. The system features high-quality video resolution (transmitting up to 22 frames per second) on a sizeable 2.8-inch video screen with a 320 x 240 pixel display. The Safe & Sound Full-Color Video and Audio Monitor also features a two-way intercom system to let the little one hear parents' voices, polyphonic lullabies to play, a temperature sensor to ensure parents can keep rooms heated or cooled appropriately and vibrating alerts to noise in the baby's room for notification when the parent unit is attached with the belt clip or in a pocket.

WD-40 Brand Introduces New WD-40 Line Of Five Specialty Maintenance Products

WD-40 Company, maker of the trusted and versatile WD-40® Multi-Use Product, is introducing WD-40 Specialist™, a new line of best-in-class specialty products for trade professionals. Developed at the WD-40 Company Research and Development Center, the new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak. All of the new WD-40 Specialist products are 50-state VOC compliant and are now available nationwide.

X-Doria Offers Defense Pro Screen Protection

X-Doria, maker of fashion-forward accessories for mobile lifestyles, has introduced Defense and Defense Pro Screen Protection for iPhone 4S/4, iPod touch and iPad 2. X-Doria set out to make the easiest to use, easiest to install, most frustration free screen protection available. The result is X-Doria's exclusive Defense alignment system which makes a perfect installation easy. Defense pairs an easy to use web app with a clever alignment grid printed on each piece of Defense screen protection. After installation, the grid peels away, leaving a flawless installation. Defense Pro by X-Doria pairs easy installation with Self-Healing Technology that keeps screen protection crystal clear, longer. Defense Pro comes with the Defense alignment system, providing the ease of installation included with standard Defense.

Pacific Natural Foods Introduces New Vegetarian Bisques

Pacific Natural Foods has added a selection of organic bisques to its growing line of hearty, ready-to-eat soups. Made with pure and simple organic ingredients, the thick, rich bisques punch up flavor with tender chunks of vegetables in a velvety smooth base. Inspired by Pacific's most popular creamy soup flavors, the line of four bisques includes: Organic Hearty Tomato Bisque, Organic Roasted Red Pepper and Tomato Bisque, Organic Cashew Carrot Ginger Bisque, and Organic Butternut Squash Bisque. Like Pacific's full hearty soup line, the bisques are packaged in innovative, BPA-free Tetra Recart cartons that ensure the fresh, homemade taste that consumers prefer. The bisques are available now at grocery stores and natural food markets nationwide.

Oregon Scientific Unveils MEEP! Tablet Designed Just For Kids

Oregon Scientific has entered into a hot new category, kid's tablets, with the new Wi-Fi enabled MEEP! tablet, which runs on the Android operating system and offers music, movies, e-books, and apps from leading developers - all on a large, 7-inch color touch screen. Sharing a mobile device is a tough feat, especially for parents, when there is a risk it could be dropped, broken, scratched or rendered useless. The MEEP! tablet is an affordable fix for a tech -hungry generation of kids, featuring a tough design and an enhanced rubber silicon sleeve for added protection. Geared for children age 6 and up, the MEEP! tablet is Wi-Fi enabled, allowing access to a sea of web content that can be downloaded to its internal memory or SD card and viewed from any angle courtesy of the tablet's internal G-Sensor. All websites and content can be monitored through intuitive parental controls that are adjusted remotely on any computer or mobile device with a browser and an Internet connection.

Mattel Unveils Apptivity 2012

Mattel is unveiling an immersive play experience with Apptivity™. Featuring proprietary technology, Apptivity™ allows kids to take a physical toy and safely play with it on the screen of an iPad®. The launch begins in May with Hot Wheels Apptivity,™ which lets kids take a 1:64 scale Hot Wheels car and race through three exciting game mode. Mattel will also introduce Apptivity™ to even the youngest techies-in-training with Fisher-Price's® Laugh & Learn™ Apptivity™Monkey, an interactive plush learning toy for babies that also lets them enjoy their very own apps on mom or dad's iPhone® or iPod® touch device. Toddlers can squeeze monkey's hands and feet to interact with the app, which teaches baby about colors, numbers, animals and much more. Mattel will introduce Barbie®, Monster High®, WWE®, Angry Birds, Cut the Rope™ and Fruit Ninja™ later in the year.

Hidden Valley Salad Dressings Adds New Line Of Italians And Vinaigrettes

The makers of Hidden Valley® Salad Dressings are introducing six new flavors within the Hidden Valley® Farmhouse Originals Dressings line. These new Italian and vinaigrette flavors step beyond the brand's signature ranch and creamy offerings to give salads new, robust flavors, with real ingredients like authentic Italian herbs, vinegar, oil and Dijon mustard. "Hidden Valley dressings are about celebrating good, simple foods that the entire family will love," said Jon Schlesinger, marketing director for the Hidden Valley brand. "By adding to our popular line of Hidden Valley® Farmhouse Originals Dressings, consumers will now have even more choices and opportunities to dress up their salads and other favorite dishes." The new dressings are available this spring at retailers nationwide.

Hillshire Farm Offers New Line Of Premium Pre-Cooked Smoked Sausage

Hillshire Farm has introduced Gourmet Creations, a new line of premium smoked sausage that offers wide meal versatility. Slow cooked with real, high quality ingredients, the new Hillshire Farm Gourmet Creations line offers four chef inspired flavors with no artificial colors, flavors or by-products: Chicken Apple smoked sausage with Gouda Cheese, Beef & Bacon smoked sausage with Monterey Jack Cheese, Beef & Jalapeno with Monterey Jack Cheese, and Sweet Italian Style with Peppers and Mozzarella Cheese.

Daryl Gormley, Brand General Manager, Hillshire Farm, said, "As more consumers are opting to dine in, Hillshire Farm wanted to introduce a product that simplifies the process of creating meals with a sophisticated flair right at home. Hillshire Farm Gourmet Creations meet consumers' increased desires for unique flavor profiles that can be used in various recipes to create restaurant gourmet dinners without the hefty price tag."

iBuKu Pets™ Introduced As The Lovable New Face Of Edutainment

With the launch of its new line of iBuKu Pets™, start-up technology toy company Arbor Cube has found a way to breathe new life into old smartphones while making learning safe and fun for little ones. According to Arbor Cube co-founder Simon Channey, iBuKu Pets combine the tech toys element of meaningful play with a huggable device protector and an environmentally-responsible message to encourage the reuse of the millions of old smartphones collecting dust in drawers or bound for landfills. iBuKu Pets feature a soft body that will expand to house a smartphone or iPod Touch®. The cushiony shell protects fragile electronics and is available in many characters kids will love. More than just a cute toy, iBuKu Pets offer dozens of practical applications including serving as a nightlight, alarm clock, wireless battery charger, still and video camera, music player and educational toy appropriate for ages three to 12. The line will initially debut with two patent-pending models: a base model featuring the doll only and an upgraded version with an internal battery and wireless charging designed to benefit new or older smartphones that may have trouble holding a charge. Future plans call for additional technology features that will allow iBuKu Pets to grow with their child.

Foster Farms' New Lower-Sodium, 100 Percent Whole Grain Chicken Corn Dog Meets Demand For Healthier School Lunch Options That Kids Still Want To Eat

To meet the needs of kids, parents and school districts alike, Foster Farms introduces the new 100% Whole Grain, Lower-Fat, Lower-Sodium Chicken Corn Dog for foodservice customers, with a full serving of whole grain, 47 percent less fat, further reduced sodium, higher fiber, zero trans fat and fewer calories, while providing all the taste and quality of the original. "We are filling the lunchtime need with a happy medium," said Greta Janz, Foster Farms vice president of frozen and prepared foods. "With the added nutritional value of whole grains, lower fat of chicken corn dogs and now, further reduced sodium levels, we're able to offer a school lunch solution that satisfies kids' taste and parents' desire for healthier choices."

Energy-X Releases SPF 30 Lip Balm In Five New Flavors

Pacific Shore Holdings has released its next generation of Energy-X SPF 30 lip balm, which now offers consumers SPF 30 sun protection and comes in five new flavors. The SPF 30 energy infused lip balm was developed for the outdoor enthusiast who is looking for a zero calorie, sugar free, low dose energy solution. "This SPF 30 lip balm delivers energy via small doses of caffeine, green tea and hoodia gordonii extracts while packed with incredible flavors," said Pacific Shore Holdings founder Matthew Mills.

Astral Brands Offers New Beauty Booster Called Super Shot

Astral Brands, the health and beauty innovator behind such brands as Pur Minerals, Aloette Cosmetics and CosMedix skincare, is introducing a multipurpose cosmeceutical booster called Super Shot™, that enhances the performance of everyday skincare and cosmetic products. When a single metered drop was added to participants' existing daily regimen, Super Shot™ was shown to boost product brightening, smoothing and firming benefits. In nearly every case, Super Shot™ produced a noticeable improvement in regimen performance despite the variety of products used ranging from drug store brands to prestige skincare.

"This product truly is an industry first," said Noureddine Mriouah, Principal Scientist for Astral Brands. "Using a combination of twelve scientifically advanced ingredients, we were able to create a product that enhances the performance of other products, speeds their action and delivers extra-strength efficacy for visible results." The water-based formula, containing no silicone or oils, is specifically formulated to mix with virtually any other cream, serum or even liquid makeup. Super Shot™ is available for purchase at select ULTA stores.

Crocs Brand Licensing Agreements To Extend Crocs Brand To Accessories, Apparel And Eyewear

Crocs has formed licensing agreements with key global and regional manufacturers for products ranging from apparel to sunglasses and other accessories. "Licensing presents an opportunity to leverage one of our most valuable assets - the global power of the Crocs brand - by associating it with best-in-class products that go beyond footwear," said Mike DeBell, Vice President of Global Sales. "Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections."

Just Bare Chicken Adds American Humane Certified Farm Program Endorsement

Just BARE Chicken has passed the rigorous American Humane Certified® (AHC) standards for the raising and handling of farm animals, joining the list of American Humane Association™ (AHA) certified producers. The American Humane Certified seal will start appearing on labels of the Just BARE line of fresh, all natural chicken. The American Humane Certified Farm Program is the nation's first third-party audit program for farm animal welfare, and is presently one of the fastest-growing.

"We're pleased to add Just BARE to our roster of American Humane Certified brands," said Kathi Brock, senior director of the American Humane Association's Farm Animal Program. "Just BARE chicken represents a higher standard of premium, natural chicken, with a demonstrated commitment to the welfare of animals and that of the planet."

Scooby-Doo Magic Laptop To Launch

Oregon Scientific has formed a licensing agreement with Warner Bros. Consumer Products for the rights to create a new line of Scooby-Doo electronic learning toys that will include kids laptops and handheld devices. Designed to give kids a head-start in both the tech world and the classroom, the portable, drop-proof products offer interactive Scooby-Doo activities for play on the go, reinforcing vocabulary, logic, numbers, memory and creativity. Planned for release in summer 2012, Scooby-Doo Magic Laptop, a netbook-style gadget, is the perfect starter laptop for children and Scooby-fans ages 4 and up. It comes with a QWERTY keyboard and mouse and features dozens of activities that support math, memory, and logic, including plenty of mystery solving alongside Scooby.

Tanda Introduces Pearl™ Ionic Teeth Whitening System

Tanda, a pioneer in energy-based, home-use beauty devices, introduces Tanda Pearl™, the first at-home teeth whitening device to utilize a patented ionic technology. This breakthrough technology utilizes short 5 minute treatments to activate the Pearl Ionic Whitening Gel which penetrates stains below the enamel surface, providing a new benchmark for whitening and brightening teeth. The Pearl harnesses ionic power to drive stain-fighting oxygen molecules deep into the enamel of the teeth, erasing surface stains as well as old embedded stains. This technology allows for a gentler formula to be used in the gel, which provides users with professional results and no sensitivity or damage to the tooth enamel.

"The revolutionary technology in the Tanda Pearl device enables consumers to finally whiten teeth efficiently and safely so that they can achieve a professionally whiter smile in 5-minute treatments," said Fabian Tenenbaum, CEO of Syneron Beauty, the makers of Tanda. "This launch is Tanda's entry into the oral care and whitening category and we are thrilled to offer consumers these cutting-edge advantages for at-home use."

Blount International Appoints Andrew York SVP, Global Sales & Marketing

Blount International has named Andrew York Senior Vice President, Global Sales and Marketing, for its Forestry and Lawn & Garden (FLAG) division. York joins Blount after 10 years with Leupold & Stevens, where he served as Vice President, Sales, Marketing & Technology. In his new role, York will lead the development of marketing and sales strategies to drive further growth of Blount's FLAG division brands - Oregon® and Carlton®. (Web site) www.blount.com

AXA Equitable Names Amy Radin CMO

AXA Equitable Life Insurance Company has named Amy Radin to the newly created position of senior executive vice president and chief marketing officer. Radin most recently held the position of chief innovation officer at E*Trade Financial Corp. At AXA Equitable, Radin will work closely with the Retirement Savings and Financial Protection & Wealth Management divisions to develop and implement strategies aimed at growing the business as well as enhancing the customer experience. (Web site) www.axa-equitable.com

Kosakura Expands In Irvine, CA

Kosakura, a designer and manufacturer of Point of Purchase displays, has moved from Santa Ana to a 4-acre property in Irvine, CA, that will house its brand, design, engineering, manufacturing and fulfillment businesses. "Our new campus really positions us to expand our reach and offer more brand and fulfillment services to new and existing clients," said Justin Becker, Kosakura's President. (Web site) www.kosakura.com

TM Shea Products Offers 11" and 7" Spiral Number End Cap

TM Shea Products, offers 11" and 7" spiral number end cap extruded sign systems. Both systems feature a 4" graphic channel along the top edge on both the front and the back side of the sign channel to fit on popular gondola top rails. Standard lengths of 24", 30", 36" & 48" are available in a stock white color. For more information, visit (Web site) www.tmshea.com.

Treefrog Veneer Introduces Treefrog Groove Collection

Treefrog Veneer introduces Treefrog Groove, a new collection of tactile, textured prefinished wood veneer laminates. Available now in seven wood veneer looks, Treefrog Groove includes Treefrog favorites like Wengé and Black Oak, plus new “Lati” designs, which have a warm, modern patterning. Treefrog Groove is stocked in 4 x 10 foot sheets. For more information, call (Tel) 800-830-5448 or visit (Web site) www.treefrogveneer.com

Armodilo Display Solutions Introduces iPad Kiosk

Armodilo Display Solutions is debuting its premium iPad Kiosk, Armodilo™. The highly versatile, lightweight and tablet-friendly kiosk system is perfectly suited for trade shows, exhibits or retail environments. The patent pending versatility of the Armodilo iPad Kiosk is unmatched. With three supported configurations right out of the box, owners can choose to use the system as a floor, table top or wall mountable configuration.

Additionally, the lightweight and ability to quickly assemble and dismantle the kiosk, make Armodilo the perfect trade show companion. Easily transport the kiosk with the optional carrying case and set up quickly for any event or show. The patent pending multi-tablet support is perfect for ensuring your investment outlives the short lifespan of the technology of today. Simply switch the Tablet Fit-Kit™ (which includes a set of custom inserts and frame) to update your kiosk system for the most recent tablet device. For more information, visit Armodilo Display Solutions at Web site) www.armodilo.com

Hill & Partners Creates Custom Exhibit For Unifi

Hill & Partners, a Quincy, MA-based exhibit design firm, recently partnered with Unifi, a producer of textile solutions, to produce a 20x30 custom exhibit for the Outdoor Retailer Winter Market 2012 show. The exhibit successfully promoted Unifi's REPREVE® fabric, made from 100% recycled materials. Bold updated graphics drew attention to the exhibit's theme - "Let's Give More Bottles a REPREVE®". Highlighting the booth was a story board that explained the process involved to transform plastic water bottles into a jacket made from REPREVE® fabric. The booth was fronted by an alcove featuring two halo lit 42-inch monitors mounted to satin ice acrylic. The information stations added depth and dimension to the exhibit and relayed the story behind the REPREVE® product line. The sustainable nature of the REPREVE® product was underscored by a variety of elements including bamboo pulp panels and synthetic grass made from recycled fibers. (Web site) www.hillpartners.com

nParallel Builds Tradeshow Exbibit For SAGE Electrochromics

nParallel was selected to develop, fabricate and manage the tradeshow exhibit properties of SAGE Electrochromics, the world's leading developer of dynamic window glass that is electronically controlled to change tint to optimize daylight and thereby improve the human experience within buildings. SAGE wanted to convey the dynamic nature of its glass as the key product attribute in a highly interactive booth. "SAGE has re-branded, centering on the theme 'Be Brilliant,' to better reflect the company's character and convey that our technology dynamically harnesses the power of daylight to make people in buildings happier, healthier and more productive," said Derek Malmquist, vice president, marketing, SAGE Electrochromics. "nParallel's design team understood how to make our vision a reality. Their design lights up our theme and immerses tradeshow visitors in a vibrant brand experience."

Steel Space Productions Introduces New Exhibit System

Steel Space Productions gives shipping containers a second life by transforming them into boxes gifted with the intelligence to convey unique brand experiences. Pierre Mathieu Roy, President and Founder, Steel Space Productions, said, “Our installations are a great way for any company to showcase its products outside traditional store spaces and to capture consumer attention in a fresh and creative way.” For more information, visit Steel Space Productions, 700 Montrichard St. Saint-Jean-sur-Richelieu (QC) Canada J2X 5G4; (Tel) 514-274-7979; (Web site) www.steelspaceproductions.com

NexxtShow Creates Exhibits For Biosesors

NexxtShow, an Avon, MA-based exhibit firm, recently completed an exhibit for Biosensors at Trancatheter Cardiovascular Therapeutics. Biosensors wanted a stand-out booth which personified their high-quality standards, practices and products. The Biosensors open space 40 x 40' exhibit showcased dynamic curved displays with visual technology, slanted touchscreen kiosks, video wall, exclusive VIP nook, storage kitchen, extended bar, advanced lighting, engineered tension fabric structure overhead and an unconventional flooring below. (Web site) www.nexxtshow.com

Fox Broadcasting Campaign Chooses Adspace Digital Mall Network

Fox Broadcasting Company recently chose Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, to creatively display and promote their midseason tune-in campaigns for nine series including Alcatraz, House, Glee, New Girl, Raising Hope, American Idol, Touch, The Finder and Napoleon Dynamite.

Because Adspace is a digital medium, a database can be used to automatically populate the commercials with key programming information. Small, but important changes, such as local air time information or schedule changes for a show can be stored in the databases which are maintained and monitored by Adspace. (Web site) www.adspacenetworks.com

Red Bull Rolls Out Mobile Convenience Store

Boxman Studios, Charlotte, NC, was recently asked to create a mobile convenience store for Red Bull, so that they could move around the country to serve their biggest clients. The result was the modified shipping container, which represents a convenience store for Circle K. Red Bull rolled out this mobile convenience store as part of its “New Year. No Limits.” promotion, which took place this year in San Diego. The container was a total custom build complete with refrigeration. (Web site) www.boxmanstudios.com

Modiv Media Introduces Industry's First Mobile-Social Coupon Sharing Feature

Modiv Media has unveiled Modiv Social, the industry's first mobile-social coupon sharing solution and the latest enhancement to Modiv Mobile, its leading retailer-branded mobile shopping solution. Modiv Social enables retailers to offer shoppers an advanced coupon wallet experience that aggregates coupons from any couponing source (web, retailer, mobile, digital, etc.) and gives shoppers the unique ability to share select mobile coupons via Facebook. Going far beyond simple sharing, Modiv Social enables retailers and brands alike the ability to track, monitor, manage and analyze the lifecycle of a socially shared coupon, as well as identify 'shopping influencers' and rewarding those who share these coupons.

Mike Grimes, CEO of Modiv Media, said, "We've identified what matters most to retailers and brands while creating a smart and simple user-experience for the shopper. Retailers and brands can cap the number of times a coupon can be shared, determine which offers can be shared or liked, and measure which shoppers have shared the coupons and with whom. This gives retailers the unprecedented ability to identify the most socially-influential shoppers and target them with offers that will influence a broad range of shoppers. This is a transformational use of social networking, mobile and the in-store experience." (Web site) www.modivmedia.com

Outwater Plastics

Books
Click On Image To View Digital Edition
January 2012 Issue
November 2011 Issue
September 2011 Issue
July 2011 Issue
May 2011 Issue
March 2011 Issue
January 2011 Issue
November 2010 Issue
September 2010 Issue
July 2010 Issue

May 2010 Issue
March 2010 Issue

January 2010 Issue

November 2009 Issue

Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here
Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| 2012top50issue.html|
The Web Creativemag.com