EL's Aquafina Posters Feature Animated Water Bottle
Neutron Enterprises Elumalite (EL) division is creating animated point of sale posters for Pepsi's Aquafina bottled water.
EL's posters are a lightweight, flexible sheet of vinyl (2mm) that light up a company's logo or graphical content with no light bulbs or neon. EL's Aquafina posters featuring an animated water bottle will be placed in a number of high profile food service, point of sale locations.
"We are very excited by this pilot order and are confident that Aquafina will see the sales increase caused by the visual impact and attention created from our EL technology," said Michael Singh, Director of Global Sales for Neutron Enterprises.
NAVITOUCH Kiosks Deployed In Circle K Convenience Stores
NAVITOUCH, a division of WMD, is deploying its interactive NAVITOUCH kiosks to Circle K convenience stores throughout the west coast region.
NAVITOUCH, a division of WMD, uses Interactive Digital Display (IDD) technology to create powerful digital ________ displayed on touchscreen monitors that enable consumer interaction. Advertising on the NAVITOUCH system provides advertisers opportunities for direct, immediate interaction with the public and quantified feedback from the NAVITOUCH network.
Chris Wilson, Director of Marketing for Circle K Stores, said of the NAVITOUCH partnership, "We are pleased to bring this unique menu of shopper services to our customers. We have already seen evidence that these services increase in-store traffic and the point-of-purchase advertising creates additional profits for Circle K and its suppliers."
Gizmondo To Open 21 Flagship Stores Worldwide
Gizmondo Europe Ltd., subsidiary of Jacksonville, FL-based Tiger Telematics Inc., is opening 21 more of its technology packed flagship stores to support the global roll out of the unique Gizmondo multi-entertainment device.
Following an identical design concept to the first store in London, the stylized, high-tech Gizmondo experience will have dedicated areas to each of the Gizmondo's six core functions: gaming, movies, music, camera applications, messaging, and GPS technology, allowing customers to explore and experience what the amazing convergence device can do.
The new Gizmondo stores will be opening over the next 12 months, starting with New York's Times Square. Additional U.S. cities include Las Vegas, San Francisco, Los Angeles, Chicago and Miami. The Gizmondo is powered by Microsoft Windows CE advanced real-time operating system and provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming.
Kia Teams With ESPN For Spectra5 Promotion
Kia Motors America and ESPN have launched an integrated marketing campaign in support of Kia's new 2005 Spectra5 compact sport hatch. The marketing campaign includes the Kia Shootaround Challenge online sweepstakes, a basketball trivia contest on ESPN.com.
"The Spectra5 is a fun, exciting vehicle that stands out from the crowd and meets the needs of our young and active target audience," said Tim Chaney, Director of Marketing Communications, Kia Motors America. "With this in mind, we couldn't think of a better collaborator than ESPN to help promote the Spectra5 and reach our target audience."
In the Kia Shootaround Challenge, contestants will try to beat the 24-second shot clock while answering five trivia questions about defining moments in basketball. Trivia questions will be updated weekly with a leader board to keep track of the best times and correct answers.
At the conclusion of the eight-week challenge, the overall leader board winner will receive a four-day, all-expenses paid trip to New York for two to visit the set of ESPN's "NBA Shootaround," have lunch with ESPN studio hosts and take a day trip to Bristol, CT to tour the ESPN studios. All those who play are entered for a chance to win a new Kia Spectra5.
Coca-Cola Debuts Simply Orange In Single-Serve Carafe
Coca-Cola is offering its Simply Orange premium, not-from-concentrate orange juice to U.S. consumers in a new 400 ml single-serve carafe. The new package will introduce Simply Orange to more consumers in a convenient, portable package for on-the-go meals.
"Simply Orange consumers love the product and we believe they'll love its new portable package," said Grace Teng, Simply Orange Brand Manager.
Vanguard Appoints J. Dow Sr. V.P. & Chief Mktg. Officer
Vanguard Car Rental USA, operator of National Car Rental and Alamo Renta A Car, has named Jerry Dow to the position of Sr. Vice President and Chief Marketing Officer. Dow previously served as Managing Director, Worldwide Advertising and Promotions for United Airlines.
Raving Brands Hires B. Curin As V.P. Of Mktg.
Brian Curin, former head of Marketing for Cold Stone Creamery, has joined Raving Brands as Vice President of Marketing overseeing Moe's Southwest Grill, Mama Fu's Asian House and newly opened Doc Green's Gourmet Salads. For Cold Stone, Curin oversaw marketing in its early stages and through its major growth period before becoming the area developer and multi-unit franchisee for Cold Stone throughout the Caribbean.
Fired Up Promotes M. Hood To Sr. V.P. Mktg. & Brand Dev.
Fired Up, franchisor of Johnny Carino's Italian restaurants, has promoted Matt Hood to Sr. Vice President of Marketing and Brand Development. His role has been expanded to cover all marketing, food and beverage, and research and development. "His stewardship of the brand and strategic insights have been instrumental in positioning Johnny Carino's to become America's favorite Italian restaurant," said Norman Abdallah, Co-Founder, CEO and President.
Nomadic Display has introduced XPlus, a new display solution that features Nomadic's high quality, self-locking pop-up with individual tension fabric graphic panels. The new design creates a contemporary alternative to the pop-up yet is affordable, light weight, and easy to set-up. It is available in six different models and can be customized further with options for graphic sizing and placement. Most XPlus displays weigh less than 15 lbs. "XPlus is the best of all worlds-the combination of tension fabric graphics with the Instand pop-up frame. XPlus saves companies time and money so they can take their XPlus everywhere they want to go," said Pat Goeke, President of Nomadic Display. For more information on the XPlus display, contact Nomadic Display, (Tel) 800-336-5019, (Web site) www.nomadicdisplay.com.
SignFlash# Dynamic Digital Signage informed and entertained show attendees at the recent Franklin County Builders Show in Chambersburg, PA. Noventri, a Specialized Communications Company, installed seven large screen LCD displays throughout the show and used SignFlash# digital signage solutions to power the displays. Noventri sold advertising spots to exhibitors and non-exhibitors and provided graphic design and layout for ad content through Digital Matrix Studio. The SignFlash# Dynamic Digital Signage system, manufactured exclusively by Noventri, offers "zones" of MPEG video, animations and live video that run with text "zones" that can be updated dynamically and remotely. For more information, contact Noventri, a Specialized Communications Company, 20940 Twin Springs Drive, Smithsburg, MD 21783-1510; (Tel) 800-359-1858, (Web site) www.spec-comm.com or www.noventri.com.
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