Creative World

Week of May 09, 2011

banners

banners

banners

Polaroid Launches New Sunglasses Collection 'Best Under The Sun'

Polaroid Eyewear has launched a new heritage sunglass collection entitled Best Under The Sun, recreating some of the most iconic Polaroid designs from the 1930s to the 1980s. Each design has been selected as a unique representation of that particular decade and is faithfully recreated with all the meticulous detail of the original - now in the latest high-tech materials.

"We have created something truly unique with the Best Under The Sun collection, richly derived from Polaroid archives, recreated fully in its authentic way using only high premium materials and premium polarized lenses," said Jerry Dreifuss, Global Marketing Manager at Polaroid Eyewear. "This new sunglass line is drawn from our experience and legacy within the industry that dates back to 1937 and features iconic, individual styles for iconic, individual people." Consumers will be able to purchase pieces from the Best Under The Sun collection beginning in March through major retailers, including the Polaroid Eyewear Store.

In-Store Posters Created For Walmart Vision Centers

With the onset of winter glare here in the great white north, it is imperative to get out the word that polarized lenses are a way to help alleviate blinding winter glare. These in-store posters for Wal-Mart vision centers were printed full color on both sides on 24pt board with an aq coating. They were at a size of 22 x 28 to ensure that they fit into existing stanchions at all the stores. This very colorful and informative piece of pos complimented the other in-store posters and cards that were printed, kitted and shipped to all locations throughout Canada. The in-store posters were printed by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.(Web Site) www.pop-online.com

Emma Pearl Wines Debuts Chardonnay And Merlot

Emma Pearl, a boutique collection of wines from pristine vineyards on California's Central Coast, has introduced the inaugural release of Emma Pearl Chardonnay 2009 and Emma Pearl Merlot 2009. Emma Pearl's style and substance offer a rich wine experience that transforms ordinary moments into effortlessly chic ones. Emma Pearl Winemaker Nova Cadamatre has crafted lush, classic Chardonnay and Merlot characteristics. The wines' premium fruit is specially selected to highlight the best attributes of the varietal and its Central Coast origin - Chardonnay from Santa Barbara County and Merlot from Paso Robles.

Turning each wine purchase into a special gift, at retail Emma Pearl offers gift wrap kiosks with custom tissue, gift bags and gift tags. The wine will also be available for purchase in stylized half case packs, ideal for group entertaining and gifting. The first states to receive Emma Pearl wines include California, Georgia, Illinois, North Carolina, Oregon, South Carolina, Virginia, and Washington, with additional market introductions throughout the year.

Diamond Foods Launches Interactive 'Pop! Camera! Action!' Promotion For Pop Secret Premium Popcorn Brand

Diamond Foods has launched "Pop! Camera! Action!," an innovative, interactive consumer promotion for its Pop Secret(R) premium popcorn brand, capitalizing on the excitement of the movie awards season and providing fans with thousands of opportunities to be treated like their favorite stars. As part of the promotion, consumers will have the opportunity to "direct" Pop Secret's Kernel characters in a short movie scene they create by developing the Kernels' dialogue. Users will then be able to forward their movie creations to friends.

"This highly entertaining and engaging promotion allows our consumers to connect further with the endearing Pop Secret Kernel characters," said Andrew Burke, Chief Marketing Officer for Diamond Foods. "In addition, the timing of the promotion couldn't be better as it coincides with a recent and significant increase in distribution for Pop Secret in the mass channel."

A significant social media campaign was launched to help spread the word about "Pop! Camera! Action!." The promotion was also supported by national print advertising, Pop Secret Popcorn's YouTube page, and in-store marketing to generate further consumer interest in the brand.

Safeway Launches ‘SimpleNutrition’ In-Store Shelf Tag System

Safeway has introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s Everyday Low Prices and Club Card specials.

SimpleNutrition makes it easy to find nutritionally better items in store with green shelf tags that highlight up to two of 22 different nutrition and ingredient benefits, such as: Gluten Free, Organic, Sodium Smart, or Made with Whole Grains. Shoppers will see that the tags are simple to read without a complicated numbering system or confusing symbols.

Barbara Walker, Safeways group VP, Brand Marketing, said, “SimpleNutrition is an ‘at the shelf’ program that simplifies and personalizes the grocery shopping experience so that shoppers can feel confident about making more informed food choices.”

Wholey Seafood Kicks Off New Campaign For Boil In The Bag Seafood Entrees

Wholey Seafood, has launched a marketing campaign to support the introduction of Wholey Seafood's Boil in the Bag Seafood Entrees. The campaign for the seven Boil in the Bag entrees involves in-store materials, a new website at wholeyseafood.com, online banner ads and free-standing coupon inserts. Materials use the unique and differentiating theme, "Seafood with Saucy Seaphistication™."

The promotional launch reinforces that each Boil in the Bag entree has been designed so that it requires minimal prep time and clean up and cooks to perfection in 15 minutes or less. Wholey Boil in the Bag entree choices pair farm-raised tilapia, shrimp or Norwegian salmon with intriguing sauces that are packed with flavor and have been created exclusively for Wholey Seafood by Irish Provenance. Additional sauce is included with each entree and can be used for an accompanying side dish. The campaign was developed by SMZ of Troy, MI.

Napa Technology Places WineStation Unit In Harris Teeter

Napa Technology recently installed the WineStation in Harris Teeter Grocery Stores. By installing the WineStation, Harris Teeter is at the leading edge of one of the key grocery store trends providing consumers with a 'try before buy' wine experience.

The recent installs of the cutting edge and customized WineStation preservation and pouring system will allow customers to sample some of the world's finest wines by the glass but also permit Harris Teeter to stay a step ahead in customer service by tailoring the varietals, price points and labels to the anticipated needs of their customers.

"We see the WineStation as an opportunity to enhance the guest experience, said Jennifer Thompson, Director of Communications for Harris Teeter. "We feature over 2,200 varieties of wine and will now be able to offer our guests the ability to sample 12 different types of wine and choose the item that best suits their needs."

Increasingly, grocery and other retail environments are adapting a try-before-buy wine experience for their consumers. Cutting edge technology and wine preservation allow grocers to provide wine bar and fine dining restaurant-quality wine tasting experiences to their aisles. The WineStation is the world's first automated temperature-controlled, wine dispensing and preservation system. The WineStation provides business operators with a serving solution that guarantees customers the freshest wines every time without the fear of product spoilage or over-pouring, and 60 day product preservation. (Web Site) www.napatechnology.com

Johnny Rockets Sports Lounge Touches Down In Manhattan

Johnny Rockets, Home of the Original Hamburger, has launched its newest concept, Johnny Rockets Sports Lounge, adding a definitive American sports bar to their classic restaurant theme. The new, two-story prototype is located on the Upper East Side of Manhattan, at 62nd and 1st, and combines a traditional restaurant, downstairs, with sports-filled screens, stylish decor and a full-service bar, on the upper, ground floor. Adding a new dimension to their all-American experience, the Johnny Rockets Sports Lounge offers the traditional fare of handmade hamburgers, fries and hand-dipped malts, along with classic bar food and unique shakes mixed with alcohol.

"This latest version of Johnny Rockets shows how our Company evolves to offer our flexible platform with a variety of footprints to appeal to a wide range of venues and customer bases," said John Fuller, president and CEO of Johnny Rockets. "We want to make sure each of our restaurant locations matches the Johnny Rockets brand, as well as the lifestyles of their neighboring clientele. This particular restaurant should fit both criteria squarely, and we are eager to replicate it in other cities around the country."

JCPenney Joins Forces With Stardoll.com To Be Exclusive Retailer For New Stardoll Branded Clothing and Accessories

J.C. Penney Company and Stardoll.com, one of the world's largest online communities for teen and tween girls who love fashion, shopping and design, are coming together to create the first-ever, exclusive Stardoll brand of clothing and accessories, which will launch in 300 JCPenney stores for the 2011 back-to-school season.

This new collaboration capitalizes on the strengths of both companies to make a virtual fashion and gaming experience into a reality. Stardoll has built a large and loyal following among fashion-minded teen and tween girls with fun, interactive games that allow users to create and dress their own personalized "MeDoll" avatars. JCPenney has long been a leader in the digital space, known for introducing innovative approaches to the way customers shop. In keeping with this, JCPenney recognized the opportunity to leverage the insights from the Stardoll virtual community to introduce a line of Stardoll clothing and accessories for girls, a customer category where JCPenney has significant market share and a track record of brand-building success.

"Given the enormous popularity of Stardoll, which has over 90 million members around the world, bringing the Stardoll brand to life presents an exceptional opportunity to reinforce JCPenney as the first-choice style destination for tween girls," said Clark McNaught, senior vice president and general merchandising manager for JCPenney's children's division. "Beyond that, this innovative collaboration will allow us to continually improve this new brand, by observing and reacting to the style trends that resonate with the Stardoll community."

"This is a truly exciting venture and we're proud to partner with one of America's most popular department stores to bring the Stardoll fashion experience to life for the very first time," said Stardoll Network CEO Mattias Miksche. "With millions of aspiring fashionistas throughout the U.S., we're confident that our brand of clothing at JCPenney will resonate with girls everywhere as their online involvement and creative fashion sensibilities will successfully drive those lines that will ultimately be available on the sales floor."

GUESS Opens North American Flagship Location On NYC's Fifth Avenue

GUESS, the American lifestyle brand famous for its trend setting denim, has opened the doors to its largest flagship location in the world on located in the heart of Fifth Avenue in New York City. The 13,000 square foot, two story flagship retail location draws inspiration from the new global flagship concept launched in Milan last year. Unique and custom-design features are present throughout the store, including hand-applied Venetian plaster and silver leaf wall coverings and custom-made chandeliers.

The store proudly celebrates GUESS heritage through eye-catching commissioned artwork on the store's upper level, including a denim rug made from over 500 vintage jean patches, and a handcrafted installation of over 7,000 authentic denim buttons mounted on a black background and painted with the original GUESS triangle logo. High gloss black and white fixtures juxtaposed against distressed steel and black wood finishes complement the store's aesthetic. The first floor of the store houses the brand's fashion-forward women's collection including exclusive pieces only available at US flagship locations. Backed by a 12 foot high LED screen playing behind the scenes videos from fashion shows and behind the scenes videos from campaign shoots, the first floor also features a denim anchor wall with illuminated translucent red glass and floating shelves displaying accessories. Located in the center of the floor is an elevated runway showcasing an expanded assortment of all GUESS accessories categories, including the European jewelry collection, which is sold exclusively at the Fifth Avenue flagship location and GUESS Accessories stores. A new dress section along with additional women's apparel and the full men's collection are located on the second floor.

Madame Tussauds Debuts U.S. Presidents Gallery In Washington D.C. As The Only Place In The World Where People Can See And Interact With All 44 U.S. Presidents

Madame Tussauds Washington D.C. has opened its $2 million-plus U.S. Presidents Gallery, which houses wax figures of all 44 U.S. Presidents and is the only place in the world where people can see and interact with all 44 U.S. Presidents. The Gallery is a brand new, permanent exhibit displaying all 44 U.S. Presidents in an exciting, educational and interactive environment-joining the attraction's many other Hollywood, sports and historical icons. Comprised of 14 highly themed immersive rooms, throughout the experience, guests will learn about the history of the United States of America through the lives of its iconic leaders. A wide variety of educational and interactive experiences await guests, including: joining George Washington in his boat crossing the Delaware River and sitting next to Franklin D. Roosevelt to hear a fireside chat.

Walmart To Offer NASCAR Licensed Merchandise And Discounted Tickets To Select Races As Part Of The Largest Retail Promotion In NASCAR History

Walmart and NASCAR have formed a new relationship designed to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races. The new retail program, branded "Race Time", is the largest retail promotion in NASCAR's history and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500. This new relationship will begin with select NASCAR and NASCAR team licensed merchandise in Walmart stores and grow in the future to include more merchandise and various sponsor products.

To help fans experience the thrill of racing, Walmart will also create NASCAR fan events at several stores in every race market throughout the season featuring real stock race car displays, special appearances by professional drivers, and racing simulator machines - perfect to safely get behind the wheel and feel the power of NASCAR.

"We know our customers are NASCAR fans, and we continue to look for ways to provide unforgettable family experiences as well as greater value in every aspect of their lives," said Stephen Quinn, chief marketing officer, Walmart US. "We're very pleased to introduce this program to our customers and help them save money while fully experiencing the excitement of NASCAR. "

"Millions of NASCAR fans eagerly await the start of the season and we are excited to get in high gear with this relationship with Walmart," said Paul Brooks, senior vice president, NASCAR, president of NASCAR Media Group and a board member of the NASCAR Team Properties. "This program will allow us to get even deeper into product development over the coming years with Walmart helping us deliver exciting new products at affordable prices to our fans."

Sprite Spark Parks Project To Construct, Refurbish And Refresh More Than 150 Neighborhood Parks, Athletic Fields, Playgrounds And Basketball Courts In 2011

In partnership with Miami Heat forward LeBron James, Sprite is launching the first phase of the Sprite Spark Parks Project by empowering teens to lead the revitalization of their local basketball courts. Through this initiative, people will be the driving force in rallying support for their community and breathing new life into the play spaces that are so important to teens and families.

There are several simple ways for people to participate, including: Nominating and voting for the refurbishment of their favorite local basketball court; Collecting green tabs found on Sprite and Sprite Zero™ cans to raise funds to help refresh communities and active spaces; and Entering an online sweepstakes for a chance to win a new playground or athletic field for their local school. Sprite will invest approximately $2 million into building or revamping more than 150 basketball courts, community spaces, playgrounds and athletic fields in at least 40 American cities throughout 2011. As a result, an estimated one million young people will have greater access to recreational spaces where they can be inspired to be active and creative.

"The Sprite Spark Parks Project is a multi-year commitment to build and restore play environments where teens, families and neighbors can get outside and be active," said Caren Pasquale Seckler, Vice President, Flavor Brands Portfolio, Coca-Cola North America. "Our goal is to improve communities in inspired ways and we're relying on people around the country to help us identify the places where we can make the biggest impact. As more people get involved, the project will become more powerful."

Europe's ERISTOFF™ Vodka Launches In U.S.

One of Europe's most popular spirits, ERISTOFF™, has been introduced in the United States and will be available nationally in three varieties: ERISTOFF Original (80 proof), ERISTOFF Red (40 proof) and ERISTOFF Black (40 proof). Made from 100 percent pure grain, ERISTOFF is triple distilled using the original recipe created in 1806 by noble Prince Eristoff of present day Georgia. Adhering to the noblest traditions of vodka making, the liquid is filtered through hardwood charcoal to create an exceptionally pure, smooth spirit. ERISTOFF is symbolized by its iconic logo of the wolf howling at a crescent moon.

Joseph Metevier, brand director, ERISTOFF, said, "It's finally time for the United States to experience the quality and value that is ERISTOFF. We are immensely proud of ERISTOFF, its heritage and accolades, and are thrilled to bring U.S. consumers such a popular product at a competitive price."

GE Offers Energy-Efficient Incandescent Halogen Bulbs With Up To 22% Greater Efficiency Than Incandescent

U.S. consumers shopping for light bulbs in the coming months may notice changes on retail store shelves: fewer incandescent bulbs and a wider selection of energy-efficient incandescent halogen bulbs. GE Lighting will offer a light bulb that looks like the century-old and beloved incandescent bulb, produces nearly the same light output but operates up to 22 percent more efficiently.

"A bulb that uses less energy costs less to run," says John Strainic, global product general manager, GE Lighting. "Halogen is an incandescent technology with a big efficiency advantage over standard incandescent bulbs. Each of the bulbs in this line-up consumes fewer watts than the incandescent bulbs we've all used for decades, while delivering a precise dimming capability and a bright, crisp light." Soft white and standard Reveal versions of all the incandescent halogen wattages will become available the second half of 2011.

Hallmark And U.S. Postal Service Launch Postage-Paid Greeting Cards

Hallmark and the U.S. Postal Service have introduced PostagePaid Greetings, a line of "everyday" and seasonal cards that already include postage. Hallmark Postage-Paid Greetings feature the U.S. Postal Service's Intelligent Mail barcode on the front of the envelope. When the cards are processed at a Postal Service facility, the barcode automatically indicates to the Postal Service the postage is paid. The postage is treated like a Forever stamp, and its value will always be equal to the price of a standard First-Class stamp, regardless of when it's mailed. More than 200 varieties of everyday Postage-Paid Greetings will be sold in Hallmark Gold Crown stores, Wal-Mart, Walgreens, CVS and other Hallmark distribution locations.

Hasbro 'Builds' Its Portfolio With Introduction Of KRE-O, Unique New Construction Toy Brand

Hasbro plans to bring action and adventure to the construction aisle with the introduction of the KRE-O brand, which provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern. Similarly, KRE-O will allow Hasbro fans to build and create with their favorite brands like never before.

"Consumers have been asking for something new in the construction category. With our introduction of the KRE-O brand and KRE-O TRANSFORMERS, we are delivering terrific innovation and creativity," said John Frascotti, chief marketing officer, Hasbro, Inc. "With KRE-O TRANSFORMERS, we are giving TRANSFORMERS fans the unique opportunity to build and interact with iconic characters like OPTIMUS PRIME and BUMBLEBEE and several other TRANSFORMERS robots and vehicles as never before."

Jack Daniel's Introduces Tennessee Whiskey-Based Ready-To-Drink Beverages In U.S.

Jack Daniel's Tennessee Whiskey has released its new Tennessee Whiskey-based ready-to-drink beverages in the United States, offering consumers a convenient way to enjoy the legendary Jack Daniel's Old No. 7 with some of America's favorite mixers. The Tennessee Whiskey-based beverages will contain 5% abv and be available in both Jack & Cola and Jack & Ginger flavors as well as Jack & Diet Cola. The Jack Daniel's offerings will be the first ready-to-drink beverages in an aluminum bottle. The single-serving packaging features the iconic Jack Daniel's Tennessee Whiskey label at the center of a sleek, black aluminum bottle, perfect for keeping the smooth whiskey pairings chilled.

"With the launch of Tennessee Whiskey-based ready-to-drink beverages in the United States, we look forward to providing our customers with a refreshing, convenient way to enjoy their favorite Jack Daniel's mixed drinks on more occasions," said Joseph Carvajal, U.S. Marketing Manager for Jack Daniel's Family of Brands.

Nike Golf Introduces Nike 20XI Franchise

Nike Golf is unveiling its new 20XI premium golf ball franchise, featuring innovative golf ball technology that will dramatically enhance the performance of golfers around the world and, at the same time, propel golf ball manufacturing into an entirely new level of innovation. The new Nike 20XI ball features a combination of proprietary technology never before seen in the golf industry, and is the result of four years of collaborative research and development between Nike Golf's golf ball engineers and a team of material and science experts at DuPont. The game-changing technology replaces conventional rubber cores with a radical new resin material. Resin is a highly neutralized polymer that's faster and lighter material engineered to produce longer distance and more controlled shots. The Nike 20XI franchise will launch two versions of the ball, the 20XI-X (tour-level distance) and 20XI-S (tour-level spin). Both 20XI balls.

New Ocean Spray® Sparkling Juice Drinks Bring Bubbly Refreshment To Juice Aisle

Ocean Spray is introducing a new refreshingly bubbly beverage choice, Ocean Spray® Sparkling Juice Drinks. Available in two original and diet flavors, Cranberry and Pomegranate Blueberry, the Sparkling Juice Drinks are naturally delicious, carbonated beverage options that provide a burst of healthy refreshment. Made with 70 percent real fruit juice and no added sugar, artificial colors, flavors or preservatives, Sparkling Juice Drinks blend the fruit juice from fresh cranberries, sweet blueberries and juicy pomegranates with a splash of crisp, clean sparkling water for added effervescent refreshment, offering just 90 calories per serving. Larry Martin, vice president of marketing at Ocean Spray, said, "With the launch of our Sparkling Juice Drinks, we hope to provide the right mix of the bubbly refreshment consumers crave with the tasty goodness of Ocean Spray juices."

LeapFrog To Launch LeapPad Explorer™, New Learning Tablet Built Just For Kids

LeapFrog Enterprises is introducing LeapPad Explorer™, a multifunctional learning tablet that ushers in the next generation of learning, digital reading and personal creativity for children ages four and up, available beginning summer 2011 in global English markets. LeapPad Explorer builds off the success of Leapster Explorer™, and is designed to change the way kids learn and play. LeapPad Explorer is just like an adult tablet, but with endless fun experiences for kids, housed in a durable package. The new device combines the latest technology, educational curricula, and entertainment properties.

Strawberry Flavor Adds New Twist To Hostess CupCakes

Hostess®, the maker of America's most iconic snack cakes, is introducing a new pink strawberry cupcake as a permanent addition to its line of squiggle-topped treats. Baked with a burst of fresh strawberries, each package contains eight moist, strawberry-flavored cupcakes with delicious strawberry-flavored icing, Hostess' signature creme filling and, The Original Squiggle™.

Mike Touhey, Vice President of Snack Marketing for Hostess Brands, said, "Strawberry is an increasingly popular flavor trend and now consumers can enjoy our signature cupcake with festive pink icing and the fresh taste of strawberry." New Hostess Strawberry CupCakes are now available in stores across the country.

Knob Creek® Introduces First-Ever Single Barrel Bourbon

Nearly two decades after Booker Noe, grandson of Jim Beam and sixth-generation distiller, first introduced Knob Creek®, the distillery unveils its first-ever single barrel bourbon, Knob Creek® Single Barrel Reserve. In keeping with Knob Creek's philosophy that handcrafting superior quality bourbon is worth the effort, the new Knob Creek Single Barrel Reserve is naturally aged for a full 9 years and bottled at 120 proof (60% alcohol by volume). Knob Creek Single Barrel Reserve is carefully hand-selected, barrel-by-barrel, to be a unique expression of Knob Creek's rich, mature flavor. Unlike other bourbons, which are blended together from multiple barrels to create a uniform taste, each barrel of Knob Creek Single Barrel Reserve, once hand-selected, is cut with water and bottled individually in order to preserve its integrity and unique flavor profile.

Pfister Introduces Elevate™ EXT First Adjustable Height Standard Kitchen Faucet Available At Retail

Pfister™ has introduced the innovative Elevate™ EXT Pull-down Kitchen Faucet, the first and only adjustable height standard kitchen faucet currently available at retail, that allows homeowners the freedom to customize the faucet to fit their needs at any given moment - whether it's filling a tall pot or minimizing the height to provide an unobstructed bay window view. The spout has three height settings, from eight inches, for a compact look with minimal splashing, to 11 inches for washing large pots and allowing extra clearance. Not only is Elevate EXT's height adjustable, but the spout swivels a full 360 degrees for maximum maneuverability and positioning. In addition, it features an ergonomic dual function spray head with spray and stream modes, and an extra-long 70 inch pull-out hose that doesn't leave a spot of the sink untouched. The overall design is versatile enough to coordinate nicely with both contemporary and traditional kitchens. "The trend toward customization in every aspect of American life, from cell phones to cars, is undeniable," said Bethany York, group product manager, Retail Kitchen, Pfister. "We wanted to extend the ability for customization into the kitchen, where homeowners had never before been provided the option of adjusting faucet height off the shelf." The Elevate EXT from Pfister is available exclusively at Lowe's Home Improvement stores.

VTech Debuts Infant Toys

VTech has introduced an extensive range of infant learning toys from birth to 36 months. According to Dr. Lise Eliot, Child Development Expert, the new products provide age-appropriate interaction and activities that help babies stay occupied while learning. Additionally, new VTech toys are being designed to engage babies both cognitively and physically as Dr. Eliot's research has shown both areas to be critical to early development.

The new line includes Peek at Me Bunny™, a soft plush bunny which has sensors on his body for interactive touch and hugging play, as well as learning keys on its hands and feet. Mom can switch bunny to Day or Night mode for active or sleepy-time play. The Care & Learn Teddy plush bear has some boo-boos and it's up to baby to make him feel better. Infants interact with Teddy to learn about body parts like ears, hands, feet, tummy and heart. He comes with a detachable bandage, stethoscope and thermometer so baby can give him lots of TLC and make sure he recovers quickly.

"While toys will never replace the important one-on-one interaction between a parent and baby, toys such as VTech's Care & Learn Teddy™ and Peek at Me Bunny™ offer features and functions that provide the right amount of diversion so babies stay engaged and that give moms peace of mind and some time for themselves," said Dr. Eliot.

Sprint And IDEAL LIFE Enhance Home Health Care

Sprint is partnering with IDEAL LIFE Inc. to develop, certify and co-market a version of the IDEAL LIFE hub to transmit health data over the Nationwide Sprint Network. IDEAL LIFE manufactures in-home health monitoring equipment for individuals with chronic conditions such as congestive heart failure, hypertension, diabetes, asthma and obesity. The agreement between Sprint and IDEAL LIFE means that the entire system will work wirelessly utilizing Sprint's machine-to-machine (M2M) platform and the Nationwide Sprint Network to transmit medical data to health care providers to support diagnosis and general monitoring. Transmitted data can include the patient's glucose, blood pressure, weight, heart rate and oxygen level. IDEAL LIFE products are FDA approved for over-the-counter sales and HIPAA compliant for patient confidentiality.

"We are thrilled to partner with Sprint so our product offerings are even more comprehensive and robust," said Harvey Goldberg, CEO of Ideal Life, Inc. "This will allow consumers peace of mind when the health of a loved one is being monitored, and it further establishes IDEAL LIFE as a leader in the remote health monitoring industry."

New Quick Beverages SLEEP & RELAX Available In All-Natural Liquid Shot

Quick Beverages, part of the ViVa Beverages LLC portfolio of products, has launched Quick Beverages SLEEP™ and Quick Beverages RELAX™, new 2oz. liquid sleep and relaxation aids made from a proprietary blend of all-natural, time-tested botanical ingredients in a zero calorie, sugar-free, berry flavor formula that works in only minutes. Quick Beverages SLEEP and Quick Beverages RELAX are available nationwide at Vitamin World and continues to expand distribution at drug stores and convenience stores throughout the country.

"We live in a high-stress, amped-up, always-on-the-go society, which is why energy shots have grown into a huge category," said Paul Fuegner of ViVa Beverages. "Quick Beverages SLEEP and RELAX are the all-natural alternatives to energy shots. They work within minutes and without side effects to help people find some relief with peace-of-mind and a good night's sleep."

New AquaForte Spring Water Is Fortified With Fluoride For Healthy Teeth

Dr. Paul Tanners, a renowned Manhattan Prosthodontist, has created AquaForte, a bottled spring water fortified with the optimal amount of fluoride necessary to maintain attractive, healthy teeth. The health benefits and safety of optimally fluoridated water are well known. Fluoride plays a protective role against dental decay throughout one's lifetime and helps repair the early stages of tooth decay even before it becomes visible in the mouth. AquaForte is the only bottled spring water, with added fluoride, produced by a dentist and endorsed by the American Dental Association.

enLiven Yogurt Launches Exclusively At Walmart

A new low-cost, all-natural yogurt branded as enLiven has launched exclusively in Walmart stores. The low-fat yogurt from Ganeden, the nation's leading distributor of over-the-counter probiotic products, is available in four delicious flavors and features GanedenBC30 probiotics.

"Yogurt has long been touted as a healthy breakfast and snack food," said Carl Freund, vice president of consumer products at Ganeden. "We believe Walmart shoppers will enjoy our tasty new enLiven yogurt with beneficial probiotics, as it is not only good for you and your whole family, but it is affordably priced to help save you money."

New Dominex Veggie Fry Provides Unique Way To 'Eat Your Veggies!'

Dominex LC, the leader in specialty eggplant products for more than 25 years, recently launched Veggie Fries as a unique alternative to traditional French fries or onion rings. The Veggie Fries are packed with crunch and flavor, yet offer a hearty, healthy addition to any meal. The all-natural product, made with hearty eggplant, also boasts 65% less sodium per serving than the leading brand of French fries. A batch of Dominex Veggie Fries may be baked or fried, and served as a side dish, mini-meal or snack any time of the day. Veggie Fries are available in the frozen food aisle at Publix and in specialty health food stores across the Southeast.

Activision Unveils Skylanders Spyro's Adventure

Activision Publishing has debuted Skylanders Spyro's Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the "Portal of Power™." These "toys with brains" can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries. Activision brought its gaming expertise together with top Hollywood creative talent to bring Skylanders Spyro's Adventure to life. To support the launch of the game, Toys"R"Us will join forces with Activision for a global marketing partnership in which stores across the globe will feature several Skylanders Spyro's Adventure exclusives.

Doug Leeds Passes Way

Doug Leeds, 64, CEO and Founder of StoreBoard Media, passed away on May 10, 2011, according to an announcement made by Rick Sirvaitis, President, StoreBoard Media. "Doug was a true legend in the in-store media and marketing industry. He helped build Thomson-Leeds Company into one of the best known in-store agencies in the world. In 1987, the firm was purchased by Ogilvy and under his continued leadership expanded internationally. The company joined forces with Array Marketing Group in September 2000 and Doug continued as Chairman of Thomson-Leeds division until he formed The Tori Group in 2004 to pursue his dream of creating a media business. With the purchase of Impact Media in 2005, he created StoreBoard Media LLC," said Sirvaitis. "As President of StoreBoard Media, I will continue to work closely with the outstanding team that Doug helped assemble, and we will continue to build on his vision and add to his legacy."

Walmart Appoints Cindy Davis EVP, Global Consumer Insights

Wal-Mart Stores has appointed Cindy Davis executive vice president of Global Consumer Insights. Davis will lead the newly created Global Customer Insights team, helping both Walmart and Sam's Club understand broad consumer trends, provide insight into customers' needs across the world and create advanced analytical tools to support the business. She will continue to report to Brian Cornell, president and CEO, Sam's Club, a division of Wal-Mart. Davis joined Sam's Club in October 2007 as senior vice president of Membership and Marketing. Prior to Sam's Club, Davis spent more than 20 years building brands and customer relationships for companies such as Harrah's Entertainment, Starwood and Promus (now Hilton) Hotels, and Pizza Hut.

Imation Names Ian Williams Vice President, Global Marketing

Imation, a leading global technology company dedicated to helping people and organizations store, protect and connect with their digital world, has named Ian Williams to the position of vice president, global marketing and product management. Most recently, Williams has been the Executive Director of nearline enterprise storage for Seagate, a leader in hard disk drives and storage solutions.

Digital Display Renamed Cineplex Digital Solutions

Digital Display & Communications will now be known as Cineplex Digital Solutions (CDS). Acquired by Cineplex Entertainment, CDS is a digital signage company that designs, installs, maintains and operates digital signage networks on numerous software platforms in retail, financial, hospitality and entertainment markets across North America.

"When we were acquired by Cineplex Entertainment, we knew it was a great opportunity as there is tremendous synergy between the two companies. Our service model networks, combined with Cineplex Digital Media's advertising model networks, sales force and entertainment content provide significant opportunities for future growth," said Stuart Kirkpatrick, President, Cineplex Digital Solutions. (Web site) www.cineplexdigitalsolutions.com.

Jus-Made LP Names Corey Schiff Vice President Business Development

Jus-Made LP, a rapidly growing beverage manufacturer in Dallas, Texas, has named Corey Schiff to its executive team as Vice President of Business Development.

"We are in the process of building a modern, high class beverage manufacturer at Jus-Made. Corey is the type of person we were looking for to join our executive team to help us take Jus-Made to the next level," said Joshua Ballard, President of Jus-Made. Schiff was formerly Vice President of Sales and Marketing of Tone Products, and Senior Vice President of Sales at Uniforms to You and Company.

TM Shea Products Offers Unique Patent Pending Bracket Mounting System

TM Shea Products, Inc. has unveiled production designs for way-finding aisle category markers that mount securely on either the back or front of the end cap side rails. Extrusions feature a unique patent pending bracket mounting system. Custom printing and die cut shaped overlay along with category slots can be created. Simple, easy installation. Category ArcArms can be placed down aisles, mounting to top rail or peg board. Art development, printing, turn-key custom store kit pack-outs and drop shipping are available. For more information, contact TM Shea Products, (Tel) 248-589-3272; (Web site) www.tmsheaproducts.com

Lexus packed plenty of performance in its 20,000-sq. ft. exhibit at the recent 2011 Chicago Auto Show, with displays dedicated to sporty accessorization and unbridled horsepower. The new CT 200h had a prominent place in the exhibit, encompassed in a “Darker Side of Green” interactive studio. Lexus had a kiosk dedicated to its gravity-defying “Hard Way” television advertisement, featuring a crane and several Lexus vehicles linked in midair. Visitors could view a video showing the pain-staking preparation and engineering know-how that brought this much talked-about TV spot to life.

Milos Concepts has introduced x.Truss, an intelligent line of accessories compatible with QuickTruss® systems, allowing simple mounting of diverse materials - visibly or invisibly, horizontally or vertically, sustainably and effectively. Brackets, clamps, fabric profiles, and panel clips offer clever, simple solutions to increase QuickTruss’ versatility and aesthetic appeal. For more information contact Milos Concepts, Tel. 800-411 0065; (Web site) www.milosgroup.com

Czarnowski Offers Carbon Footprint Quantification

Czarnowski, a leading exhibit and event firm, is offering a new service: Carbon Footprint Quantification for exhibits and events. Czarnowski can provide Carbon Footprint Quantification either as a stand-alone service or as part of a comprehensive exhibit management program and calculates carbon footprint through a methodology that takes into account the lifecycle of each component material (total supply chain analysis), quantifies environmental impact of the project in kilograms of CO2e-and gives an equivalent savings in gallons of gasoline. Marketers can use this number to benchmark their existing properties, analyze the impact of specific options or proposed program changes, and to meet corporate sustainability goals. On a recent project for Costa Del Mar, Czarnowski calculated that by using reclaimed wood from a 100-year old barn in West Virginia, Costa Del Mar reduced its environmental impact by 51,607 kg of CO2e-the equivalent of 5,931.83 gallons of gasoline. "Increasing the sustainability of a program requires quantifying its impact. Calculating the carbon footprint gives marketers a way to make smarter decisions and to chart show-to-show and year-to-year progress," said Zach Nagle, who heads up sustainability initiatives for Czarnowski. (Web site) www.czarnowski.com

EYELEVEL INTERACTIVE And Superior Uniform Group Bring Interactive Digital Mobile Marketing Direct To Consumers At Point of Purchase Through Employee Uniforms

EYELEVEL INTERACTIVE™, innovators of patented interactive media garment technology, and Superior Uniform Group, one of America's largest uniform manufacturers, have formed a strategic alliance that will make interactive uniform apparel available in thousands of businesses across the United States, including some of the nation's largest retail, drug, grocery and restaurant chains.

This licensing deal marks the introduction of EI™'s iPOPS™ (Interactive Point of Purchase System™) into the marketplace with the revolutionary concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform. The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE™'s EI Tag™ technology which provides opportunities for marketers to reach consumers at the most crucial touch-point in the purchasing process -- in the store and at the point of purchase. The EI Tag™ captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It™ coupons to consumers that may be instantly redeemed at checkout locations via the consumer's wireless mobile device.

The patented EI™ panel can be built into any uniform or work apparel, transforming the employee's work attire into walking interactive media. Product promotions or advertising are placed on sublimated point of purchase panels called Switch-Its™, on either side of the employee's garment. The panels come in a number of shapes and sizes and may be customized depending on the type of apparel or placement on the garment. Switch-It™ panels are customized with a marketing campaign and arrive ready to be applied to the garment. The panels are easy to apply and remove; allowing businesses to run multiple campaigns simultaneously for any duration of time. (Web site) www.eyelevel.co

goCharge Completes 50-Kiosk Roll Out In New York City Bars

Sponsored by a major international rum brand, goCharge's cell phone charging kiosks have officially made their way into 50 bars throughout New York City. The table-top machines are entirely wrapped in the rum sponsor's advertising and the LCD screens display rolling advertisements picked by the brand. Because users wait while their phones charge, these advertising placements are valuable opportunities. As New York City bars' target demographic lies in men and women in their mid-to-late twenties, goCharge's kiosks are an ideal addition to the bar's attraction. People can sit, socialize, drink and charge. Bars are a common place for cell phones to be depleted of sufficient battery because many are texting and calling others to organize a gathering. goCharge resolves this issue by providing speedy, convenient charging on-the-go as well as influencing users to purchase the sponsor's brand when ordering a beverage.(Web site) www.go-charge.com

Miller Lite Inspires Greatness With Support Of Thurgood Marshall College Fund

Miller Lite drinkers know how to "taste greatness," but they might not know their beer of choice has been helping inspire greatness for two decades through its extensive support of the Thurgood Marshall College Fund (TMCF). By simply texting a unique code found at retail to Miller Lite, legal-drinking-age consumers can get a free, special edition T-shirt and Miller Lite will make a $1 donation to TMCF for every unique code redeemed.

The promotion is the latest in MillerCoors long-running support of the TMCF. The brewer is a founding sponsor of the fund, which was established in 1987, and has helped to raise more than $100 million in scholarships and other support for historically black colleges and universities. Participating convenience stores will display program information, including the number to which customers can text to receive their code, redeemable for a free t-shirt touting their support of the fund. Miller Lite will donate $1 to the TMCF for each t-shirt requested, up to $50,000.

"We're incredibly proud of our relationship with the Thurgood Marshall College Fund and excited to spread the word through this promotion," said Larry Waters, director of multicultural relations at MillerCoors. "Miller Lite established the light beer category more than 35 years ago, so we know what it takes to be great. And the way the TMCF lives up to its vision of 'changing the world, one leader at a time' certainly qualifies as greatness."

Driver Clint Bowyer, Kroger And Totino's Team Up For Augmented-Reality Racing Video Game

Totino's has launched an exclusive promotion with the Kroger Family of Stores, allowing consumers to use their Totino's pizza box to play an exciting and challenging augmented-reality video game starring Sprint Cup driver Clint Bowyer. The game was prominently displayed on specially marked Totino's boxes sold exclusively at the Kroger Family of Stores.

Fans of all ages are able to enjoy a tasty Totino's pizza and then simply use the actual Totino's box to activate the "Get Behind the Wheel" augmented-reality video game via their computer webcam. The Totino's box acts as the steering wheel to maneuver the car along the track. To view the game, visit www.Racefans.Daytona500.com and click on the Get Behind the Wheel banner ad.

"The interactive technology enhances the consumer's experience with Totino's," said Drew Jameson, Customer Promotions Marketing Manager for General Mills. "As a proud sponsor of Clint Bowyer's Sprint Cup Series car, we are excited to build on our partnership by creating this augmented-reality video game available exclusively at the Kroger Family of Stores. Families can enjoy a great pizza followed by game night!"

Augmented reality combines real and virtual worlds and is interactive in real time. The augmented-reality world is triggered by the use of a "marker" - a black and white square - that the consumer's computer webcam registers to launch the game. The microsite that hosts the augmented reality game will also include an instant win sweepstakes that will deliver four lucky fans to the 2012 Daytona 500. Two players will be randomly selected to win a 3-day, 2-night trip for two to attend the 2012 Daytona 500. For consumers without webcam access, there will be an option of playing the game using keyboard controls.

Quiznos Continues Focus On Flavor With New Prime Rib Subs

Quiznos is introducing even more premium tastes on its broad menu of soups, salads and sandwiches with nine new menu items, including a trio of new prime rib subs that are joining its five existing prime rib signature subs. To give customers even more opportunity to indulge in this tasty favorite, Quiznos is introducing three new signature subs loaded with made-to-order prime rib: Prime Rib on Garlic Bread; Prime Rib & Blue; and Chipotle Prime Rib.

"Through the constant innovation and experimentation taking place in our test kitchen, we're exposing Quiznos customers to new Prime Rib recipes and offering them more high-quality choice than ever when it comes to selecting their lunch," said Greg MacDonald, Quiznos CEO.

P&G's 'Have You Tried This Yet?' Campaign Speaks To Latino Consumers Via Partnership With LULAC And Miami Market Activation

Procter & Gamble Company is once again undertaking the Have You Tried This Yet? campaign, a multi-faceted program designed to showcase high-performing products with benefits that help consumers meet everyday needs. Have You Tried This Yet? will reach consumers nationwide through a variety of touch-points, and P&G will distribute a brandSAVER, a complimentary coupon booklet that features more than $131 in savings on the campaign's featured innovative products, in local newspapers throughout the country.

Have You Tried This Yet? (¿Ya Probaste Esto?) will also be supported via Entre Comadres, a multi-brand platform created as a partnership between P&G and LULAC (League of United Latin American Citizens - the largest and one of the most respected national non-profit Hispanic organizations). Have You Tried This Yet? will come to life via posters and product samples at participating Laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston. A free, interactive Have You Tried This Yet? Pop-Up experience will be open to the public in Miami and will offer free demonstrations and product samples from brands such as Pantene®, Oral-B®, Gillette®, Downy®, Swiffer®, COVERGIRL®, and Puffs®, allowing consumers to experience first-hand the innovations each product offers. (Web site) www.pg.com

New TradeInsight Provides Affordable Trade Promotion Management And Forecasting Solution

MEI, global leader in trade promotion management (TPM) software, has introduced TradeInsight, an affordable, next generation, Software-as-a-Service (SaaS) trade management and sales solution. Designed specifically for natural, organic, and specialty food and beverage manufacturers to better manage, plan, execute and analyze trade promotion spending, TradeInsight is the first enterprise-level TPM solution paid for on a monthly subscription with no up-front fees and can be integrated into existing accounting systems in as little as 10 days.

TradeInsight simplifies every facet of trade promotion spending by collecting and centralizing sales, forecasts, and spending data for view alongside other company sales and marketing data. More accurate accounting, spend forecasts, and the means to challenge distributor bill-backs are just a few of the many advantages of TradeInsight. For more information on TradeInsight, visit, (Web site) www.TradeInsight.com

connectiVISION Networks Debut Integrated TV Network Exclusive To Health Care Arena

connectiVISION Networks has introduced its away-from-home TV network combining information, education and entertainment, all creatively adapted to change the viewer experience in traditionally stale health care waiting rooms. By providing programming that features easily digestible entertainment minisodes, interactivity and healthcare information, connectiVISION is enhancing the goals of its advertisers and brands with integrated media solutions.

"Through connectiVISION's IPTV distribution platform, we are able to provide the ultimate in audience targeting and can direct programming and brand messaging down to specific waiting rooms and screens within our network's universe," said Alan Klein, Chief Operating Officer, connectiVISION Networks. (Web site) www.connectimed.com

The Marketing Arm Taps Jason Katz, Erin Dwyer For VP Roles

The Marketing Arm has named Jason Katz and Erin Dwyer to vice president roles. Katz joins as vice president/gaming to lead video game marketing strategies for the agency's clients and the activation of all gaming programs and initiatives, including in-game placement, branded games, promotions, partnerships, sponsorships, and events.

Dwyer will serve as vice president/digital strategy and integration. In that role, she will plan and incorporate social, mobile, web and emerging technologies into client campaigns to extend and enhance consumer engagement. Both will be based in The Marketing Arm's Los Angeles office. (Web site) www.themarketingarm.com

Outwater Plastics

Books
Click On Image To View Digital Edition
March 2011 Issue
Click On Image To View Digital Edition
January 2011 Issue
Click On Image To View Digital Edition
November 2010 Issue
Click On Image To View Digital Edition
September 2010 Issue
Click On Image To View Digital Edition
July 2010 Issue

May 2010 Issue
March 2010 Issue

January 2010 Issue

2010 Illustrated Guide

November 2009 Issue
Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here
Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| Creative Top 50 Issue|
The Web Creativemag.com