Creative World

Week of May 10, 2010

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Merchandising Marketing Manager Sought

Old World Spice Shelving Display

This program required 300 single-sided shelving displays with custom branding. The display was placed in several supermarket locations as well as into specialty stores. The unit ships knock down, flat packed in a courier friendly carton. The Old World Spice Shelving Display was created by Avante Mfg., 4725 Iris Rd., Okangan Falls, BC, VOH-1R2 Canada. (Web site) www.avantekiosks.com

SteriPEN Displays New Portable Water Purifier

Metaline - Displays with a Twist®, a New Jersey-based, point-of-purchase display design and manufacturing company, worked with SteriPEN® to create a custom in-store display for the company's line of portable water purifiers. The objective was to create a display that would showcase the SteriPEN product and its unique capabilities.

The finished display showcases the device in the palm of a hand to highlight the portability of the SteriPEN- a characteristic that outdoor enthusiasts appreciate. The display also clearly shows the company logo adjacent to pictures of the device in use to create brand awareness and further reinforce SteriPEN's capabilities. The SteriPEN display will be in stores. (Web site) www.metalineproducts.com

Zantac Counter Display

Zantac is using this counter display at the pharmacy area of Kroger stores to educate both consumers and pharmacists on the features and benefits of Zantac. For a six month timetable requirement, the structure was constructed out of litho mounted e-flute to insure stability when shipping with product in position. The riser was locked to the base tray as one integral part so that when the display is removed from the shipper, the product is in place and is display ready. This Zantac Counter Display was created by Rand Diversified, 3 Ethel Road, Edison, NJ 08817. (Web site) www.rand-display.com

All Hormel Branded Products Promoted By 'Life Better Served' Campaign

For the first time in its 119-year history, Hormel Foods will market their extensive portfolio of Hormel® branded products - from familiar favorites like Hormel® chili to newer offerings like Hormel® refrigerated entrees - in a single campaign. This initiative supports all Hormel® branded products through a single marketing platform: "Life Better Served.™"

The campaign is designed to address an opportunity discovered through extensive consumer research: that many consumers know and love the Hormel® brand but they do not realize the depth of the product offering and its ability to fulfill the full range of meal needs. As a direct response to this insight, the campaign will spotlight the Hormel® brand's unmatched ability to provide protein-rich meal offerings that are both convenient and satisfying for all occasions.

"This integrated approach is designed to welcome our target consumer to the world of Hormel® brands - which can meet her desire to provide for her family with simple, wholesome meal solutions," said Scott Weisenbeck, group product manager, integrated marketing at Hormel Foods. The new Hormel campaign breaks ground with a unified look and message delivered through all advertising, public relations, digital and in-store/promotional elements - to support all Hormel® branded products through a single brand platform: "Life Better Served.™"

Walmart 'Twilight Saga Shops' Merchandise 'The Twilight Saga: Eclipse'

Walmart , the only retailer to carry The Twilight Saga: New Moon Ultimate Fan Edition on standard DVD and Blu-ray, with never-before-seen footage from the upcoming The Twilight Saga: Eclipse, will also feature "Twilight Saga Shops" in stores - a dedicated shopping experience for Twilight fans to bite into a variety of Twilight-themed clothing, jewelry, and merchandise.

With the new movie and 50 minutes of extra footage and interviews, The Twilight Saga: New Moon Ultimate Fan Edition also contains an exclusive, 7-minute sneak peek of The Twilight Saga: Eclipse. With the movie release scheduled for March 20, 12:01 a.m., fans can be among the first to own the DVD, joining friends nationwide at midnight release events in more than 2,600 24-hour Walmart stores. The midnight release last year of the first Twilight movie brought hundreds of thousands of fans together online and in stores, becoming the most pre-ordered movie and most successful DVD movie release event in Walmart history. Walmart's Twilight Saga Shops, designed for both the "fan-pire" and "wolf-lover," will open in stores mid-March and will feature a variety of items themed around the Twilight series and favorite movie characters.

Sleep To Live Debuts New My Side Technology And Enhanced Diagnostics Process

Sleep to Live has added My Side Technology®, a unique system that provides My Side support zones to correspond to each person's body type. The enhanced diagnostic system measures each partner to provide postural support to both unique body types, eliminating sleep partner disturbance, which is caused by an individual's sleep companion's movement and motion. The Sleep to Live system is a new generation in sleep technology to determine the best sleep surface for your body. Products are made to order using handcrafted techniques combined with state-of-the-art materials and equipment.

Along with making the at-home experience better for its customers, Sleep to Live has enhanced the in-store experience by providing three specialized consumer experiences. Working with its retail partners, and some of the world's most talented display companies, Sleep to Live introduced their newest display for the diagnostics system, which is scalable depending on retailers' needs. The new Sleep to Live display enhances the consumer experience and brings mattress shopping to a new level.

"At Sleep to Live, we are changing the way people sleep," said Eric Hinshaw, chairman and CEO of Kingsdown, Inc. "With our latest updates and technological advances, our products now offer the highest standards in the industry and give retailers and customers a more individualized, customizable approach to analyzing sleep choices and selecting the best mattress."

Kroger And Shell Kickoff Grocer Rewards Program To Give Customers Fuel Savings At The Pump

The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities that provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores.

Kroger and Shell will roll out the grocer rewards program in Cincinnati, Dayton, Knoxville, Nashville and San Diego. Customers in participating markets can earn points and redeem them for savings on gasoline at Kroger Fuel Centers and participating Shell stations. Customers can earn rewards including a minimum of 10 cents off a gallon of gasoline for every 100 Fuel Points they earn by using their free loyalty card when purchasing a variety of products inside Kroger and Ralphs stores. This offer is valid up to 35 gallons per fuel purchase. Offers may vary per market and plans for future rollouts of the program will be determined following the launch of these five markets.

"Kroger's loyalty card program is unmatched in the industry, providing customers with savings on groceries, gasoline, general merchandise, pharmacy needs and Kroger brands," said Jeff Fike, director of fuel marketing for Kroger. "Teaming up with Shell allows us to provide even more savings and rewards to our customers, which we know is important, especially in today's economic times."

Kohl's Department Stores Achieves 100 Percent Green Power

Kohl's Department Stores has purchased enough green power to meet 100 percent of its purchased electricity use with an annual green power purchase of nearly 1.4 billion kilowatt-hours (kWh). With this latest purchase of renewable energy, Kohl's increased its ranking to no. 2 overall and among Fortune 500 companies on the U.S. Environmental Protection Agency's listings of top green power purchasers.

"Through our green power purchases, Kohl's is proud to support energy partners and programs that have a positive and lasting environmental impact," said Ken Bonning, Kohl's executive vice president of store planning and logistics. "We recognize the importance of encouraging environmentally smart energy practices, and we aim to set a positive example in how we operate our buildings and run our business. Starting 2010 at 100 percent green power helps reduce our carbon footprint and brings us another step closer to achieving our goal of reaching net zero greenhouse gas emissions by the end of this year. We also continue to make energy management a priority and are pleased that our 400th location recently earned EPA's ENERGY STAR label."

"EPA's Green Power Partners are raising the bar for clean, renewable energy use," said EPA Assistant Administrator Gina McCarthy. "By using green power, Kohl's Department Stores is doing its part to fight climate change and proving every day that sound environmental practices can also be economically sound."

7-Eleven And Kwedit To Offer 'Play Now. Pay Later' Plan At More Than 5,800 7-Eleven Stores Across U.S.

7-Eleven and Kwedit, an innovative provider of alternative payment systems, are making it easier for millions of online gamers to buy virtual goods in a game-changing Play Now. Pay Later.™ plan. Americans who do not have credit or debit cards or who prefer to pay with cash can now safely and conveniently pay for digital content and virtual goods using Kwedit at more than 5,800 7-Eleven® stores across the United States. As a result of this relationship, consumers of online entertainment can make payments at 7-Eleven stores using both Kwedit Direct and Kwedit Promise, two services provided by Kwedit.

Kwedit Direct creates Kwedit Slips -- paper "invoices" -- that consumers print --and bring to participating 7-Eleven stores where Kwedit Slips are scanned and payment is accepted at the register. Kwedit transactions are as fast and convenient as buying chips or a Slurpee® beverage. Kwedit Promise allows consumers to "Play Now. Pay Later." If they want to enhance their game experience, customers not using plastic or Pay Pal no longer have to stop playing just to purchase a prepaid gaming card or get someone else to buy a virtual item for them. With Kwedit Promise, consumers can instead receive digital content and virtual goods from online publishers in exchange for Promises to pay later. Consumers can conveniently pay off their Kwedit Promises using Kwedit Slips at their local 7-Eleven store. In addition to facilitating payments, Kwedit Slips can deliver valuable, targeted promotions that consumers can use when they visit their neighborhood 7-Eleven store. In the near future, Kwedit Slips will also be rendered and scanned from consumers' smartphones, providing even greater convenience.

ABSOLUT Vodka Unveils ABSOLUT BERRI ACAI

The eleventh unique flavor in the ABSOLUT portfolio, ABSOLUT® BERRI ACAI is an on-trend blend of acai, blueberry and pomegranate with an elegant focused berry aroma; a pure, vital and slightly juicy taste; and a smooth expressive, fresh and berry finish. The new spirit is now available at bars, restaurants and retailers nationwide. Ian Crystal, Brand Director, ABSOLUT VODKA, said, "With ABSOLUT BERRI ACAI we hope to inspire consumers and show them how easy and delicious mixology can be."

New Belkin Laptop Cooling Pad Keels Laptop Cool

In order to achieve the best cooling performance, Belkin redesigned its Laptop Cooling Pad to include a patent-pending AirFlow Wing, repositioned fan, and wave shape. This combination of features optimizes circulation to let hot air flow up and away from your laptop. The USB-powered Cooling Pad can be used comfortably on a desk or in your lap. Building off of the success of the previous model, the new Cooling Pad aims to further increase Belkin's prominence by offering a superior method of keeping laptops cool. The Belkin Laptop Cooling Pad will be available in stores.

New Ex Pure Energy & Ex Slim Energy Drinks Powered With Kombucha, Asiatic Ginseng And Guarana

Ex Drinks has introduced Ex Pure Energy™ and Ex Slim Energy™, two energy drinks offered as healthier choices to conventional energy drinks, which often contain mega-doses of high-fructose corn syrup, synthetic caffeine, taurine, glucuronolactone and sodium benzoate. Ex Pure Energy contains Kombucha Tea Extract -- derived from a tea steeped with an ancient healthy food culture believed to help your body maintain its natural balance. Containing 80mg of natural caffeine (approximately the same as the average cup of coffee), Ex Pure Energy also utilizes Asiatic Ginseng, an herb that has been known to maintain both stamina and a healthy immune system, and Guarana, used to aid mental and physical performance. Ex Slim Energy, The Slim Alternative™, the lighter energy drink, provides all of the same benefits of Ex Pure Energy, with only 2 grams of carbohydrates and 15 calories. Ex Drinks are currently available in select natural food and high-end grocery stores.

Gatorade Debuts New G Series Sports Performance Products

The Gatorade Company is delivering a broader product line to help address the sports performance needs of more athletes with the introduction of the G Series, a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition. The G Series will be available to consumers later this spring. "Every successful brand evolution delivers a one-two punch of image and innovation, and the G Series is a major step on our journey from a sports drink to a sports performance innovation company," said Sarah Robb O'Hagan, chief marketing officer for Gatorade. "Who better than Gatorade, the inventor of the sports drink, to rethink and advance the category with meaningful innovation? For too long, this category has relied on flavor extensions and it's time to reset the clock in terms of functionality, and that's what we're doing in 2010."

Each product of the G Series is designed to meet the distinct performance needs around workout or competition usage - pre (01), during (02), and post (03). Gatorade Prime 01: pre-game fuel designed for use within 15 minutes of a workout or competition. Packaged in a convenient and functional 4-oz. pouch, Gatorade Prime 01 provides real carbohydrate energy, not the perceived energy that comes from highly caffeinated beverages. Gatorade Perform 02 (Gatorade Thirst Quencher): continues to offer the scientifically proven blend of fluids to help rehydrate, electrolytes to replace what athletes lose in sweat, and carbohydrate energy to fuel working muscles and enhance athletic performance. Gatorade Perform 02 (G2): also positioned within the G Series, the successful low-calorie G2 delivers functional hydration during exercise with less than half of the calories. Gatorade Recover 03: the first protein and carbohydrate beverage formulated with the consistency of a thirst quencher to provide hydration and muscle recovery benefits after exercise.

EvoraPlusTM Probiotic Oral Care Product By Oragenics Launches In Walgreens

EvoraPlusTM, the oral care probiotic mint from Florida-based biotechnology company Oragenics, Inc., launches in Walgreens chain-wide beginning March 19. Offering a revolutionary new application of probiotics, which have traditionally been used to support digestive and immune health, EvoraPlus' probiotics are specifically designed for complete oral care. The industry's first 100% natural all-in-one oral care probiotic mint, EvoraPlusTM gently whitens teeth and alleviates bad breath while supporting gum and tooth health. Dr. Jeffrey Hillman, D.M.D., Ph.D., and chief scientific officer at Oragenics, found three strains of beneficial bacteria that help maintain an optimal balance of beneficial bacteria in the mouth, naming the patent-pending blend ProBiora3TM, the active ingredient in EvoraPlusTM. 100% natural, EvoraPlusTM is made in the USA in an FDA registered and GMP certified facility ensuring both the highest quality ingredients and complete integrity.

Jibbitz Creators Launch GeoPalz Activity Tracker

Jibbitz founders, Rich and Sheri Schmelzer and Alexandra O'Leary have launched a new children's product GeoPalz. Aimed at addressing Michelle Obama's "LetsMove.gov" initiative, GeoPalz is the first decorative activity tracker and online game that allows users to earn points through physical activity. With a simple message of "Walk to Win", activity is converted to points that can be accumulated and redeemed at the GeoPalz.com website for free activity based products, sports equipment, games and educational based toys.

Flemish Sour Beers Enter U.S. Craft Beer Market

Global Beer Network is introducing sour beer to the extreme beer drinker looking for a new experience. The sour category is a small niche within the craft beer segment, however the passion for these brews are very similar to their flavor, intense. Two examples of these new sour beers are Petrus Aged Pale and Monk's Cafe. Aged Pale is the mother brew of the Petrus Aging Cellar from Brouwerij Bavik. The beer is brewed then placed in oak casks for up to three years. Oxygen seeps through the wood causing the beer to sour over time. Petrus Aged Pale is for the extreme Sour Puss only. Monk's Cafe is a more-friendly version for Sour Puss wannabes. This beer, brewed by Brouwerij Van Steenberge, takes the mother brew and beautifully blends it with fresh sweet beer. The nose has a vinegar bite leading the drinker to believe that the beer will be VERY sour. However, the liquid hits the palette sweet, which causes a true explosion of flavor. These sour beers are imported by Global Beer Network, the exclusive importer of 9 different Belgian Brewers into the United States.

Tonino Lamborghini Energy Drink Debuts In U.S.

Miami, Florida has been chosen as the inaugural city for the U.S. launch of the luxury energy drink, Tonino Lamborghini. Tonino Lamborghini energy drink contains caffeine, Taurine, Glucuronolactone and Inositol, infused with 4 vitamins and will be found in clubs, bars, gas stations, hotels, convenience stores and other retail outlets.

New Logitech Wireless Desktop MK710 Mouse-and-Keyboard Combo Features Three-Year Battery Life

Logitech has introduced the Logitech® Wireless Desktop MK710 - the first keyboard-and-mouse combination to feature up to three years of battery life for both the keyboard and mouse, as well as the tiny Logitech® Unifying receiver, comfortable Logitech® Incurve keys™ and hyper-fast scrolling for the mouse.

"No one thinks about changing batteries until they have to, but when that time comes, it can stop you in your tracks," said Rory Dooley, Logitech's senior vice president and general manager of the Control Devices business unit. "With its industry-first three-year battery life for a combo, you might just forget the Logitech Wireless Desktop MK710 uses batteries at all."

New Naked(R) Coconut Water Offers100 Percent Natural Hydration

Naked Juice has launched Naked® Coconut Water, a good source of potassium and other electrolytes, with the only ingredient being 100 percent coconut water. Naked Coconut Water is extracted straight from Brazilian coconuts. As with all Naked Juice products, Naked Coconut Water contains no added sugars or preservatives.

Brad Armistead, Director of Marketing, Naked Juice, said, "Just like the fruits in all of our other juices and smoothies, we think the liquid from coconuts is perfect the way it is, bare naked! That's why we simply capture what nature has already perfected, without adding a thing - a promise and quality people come to expect from all Naked products." Naked Coconut Water is available nationwide in Whole Foods in the functional beverages and grab-and-go sections.

Reebok Debuts ZigTech Shoe 'An Energy Drink For Your Feet'

Reebok is launching ZigTech, the brand's most technically advanced running and training shoe that allows your key leg muscles to do less, so you can do more. Simply put, it's like an energy drink for your feet. Everything about Reebok's ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step. The technology causes up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings. Reebok's ZigTech footwear collection is available for men and women in an array of bold, bright colors at major retailers including Dick's Sporting Goods, Foot Locker and Finish in March and will be supported by a major marketing campaign.

Plantiva Launches AllerDX® To Help Maintain Nasal Airflow

Plantiva announces the launch and immediate availability of AllerDX, a botanical formula designed to quickly relieve nasal blockages often associated with environmental sensitivities to pollen, weeds, mold, trees, pet dander and more. AllerDX is designed for both immediate relief and use over the long-term to help maintain healthy nasal airflow. With daily use, the tendency for reactions to the environment is significantly reduced. Unlike most other options, AllerDX does not cause drowsiness, jitteriness or increased blood pressure. It was developed to control and moderate the immune system's overreaction to the external environment, without sedatives or stimulants.

Relivables Snack Bars Introduced

Reliv International, a Chesterfield, Mo-based developer, manufacturer and marketer of a proprietary line of nutritional supplements and skincare products has introduced Relivables snack bars that come in two flavors: cranberry granola and chocolate-coated granola. They differ from average snack bars because they include both fiber and protein; most snack bars have one or the other, but not both. They also contain Pycnogenol, a powerful anti-inflammatory.

Techno Source Introduces Rubik's Slide™ Electronic Puzzle Game

To celebrate the Cube's 30th birthday, Techno Source introduces Rubik's Slide™. Rubik's Slide combines the simplicity and fun of casual games with fast-paced, brain-busting cubing. Players begin each puzzle by checking the goal pattern and then sliding the lights into the correct pattern by twisting and shifting the top panel. (Much like the slide or "fifteen" puzzles from years ago). Once the puzzle is solved, Rubik's Slide will advance to the next puzzle. Featuring more than 10,000 puzzles, Rubik's Slide includes two different types of play: players can see how many puzzles they can solve in Free Play mode or race against the clock to complete a series of 10 puzzles before time runs out in Lightning Round. The electronic game features vibrant light and sound effects, adjustable volume control, and high score memory.

Hasbro Debuts Scrabble Flash Word-Building Game

Hasbro has introduced SCRABBLE FLASH, featuring 'SmartLink Technology,' which provides a new experience each time the game is played, as the letters on electronic tiles change from game to game. The object of the game is to slide, swap and shuffle the electronic tiles to create as many three, four or five-letter words as possible in 60 seconds. This fast-paced word-building game uses 'SmartLink Technology,' which allows the five electronic tiles included in the game to "talk" to each other. When the SCRABBLE FLASH tiles are lined up to create a new word, the tiles will light up and beep. SCRABBLE FLASH tiles also keep time and score. This groundbreaking technology allows players to compete individually against the game and try to earn the highest score possible. SCRABBLE FLASH will be available in fall 2010.

Tide Teams Up With Tennis Superstar Venus Williams To Launch New Tide Plus Febreze Freshness Sport

Tide® introduces Tide plus Febreze Freshness Sport™, a new detergent designed to help remove tough stains and odors from active wear. While recent advances in clothing technology have yielded lighter, more comfortable workout wear, the same fibers that keep athletes cool and dry can also trap tough dirt and odors. Tide plus Febreze Freshness Sport leaves active wear smelling fresh, eliminating the need to purchase specialty products or launder active wear separately, as it works well on active clothing as well as regular loads. Additionally, the technology in Tide plus Febreze Freshness Sport releases freshness as the athlete moves.

To help promote Tide plus Febreze Freshness Sport, Tide has teamed up with tennis superstar Venus Williams. In addition to appearing in television, print and in-store advertising, Venus Williams will be featured prominently on the Tide plus Febreze Freshness Sport website at www.tide.com/Venus in a promotion that challenges consumers to design a tennis outfit for tournament play. The winning look will inspire an outfit that Williams will wear at a major tennis tournament in 2010. "I'm excited to be working with Tide plus Febreze Freshness Sport. This product is a solution for every athlete who doesn't want to compromise on style or performance. I now approach every workout with the confidence of knowing that my apparel is clean and fresh," said Williams.

Yoplait® Light Serves Up New 100-Calorie Dessert Flavors, Red Velvet Cake And Blueberry Pie

Both Yoplait Light Red Velvet Cake and Yoplait Light Thick & Creamy Blueberry Pie - with only 100 calories and 0 g fat per cup - make it easy to side-step familiar decadent treats while keeping calorie counts in check. A typical slice of red velvet cake weighs in at more than 400 calories and 24 grams of fat. Yoplait Light Red Velvet Cake offers a similar indulgent taste, but with 100, fat-free calories. Michelle Barbeau, Yoplait Marketing, said, "The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait's signature creamy texture that is so popular with yogurt fans. With the addition of Blueberry Pie and Red Velvet Cake, we're proud to offer 30 unique varieties of light, delicious yogurt options."

Yakult Probiotic Drink Now In Colorado And New Mexico Grocery Stores

Grocery chains Wal-Mart, Safeway, Albertsons, King Soopers, City Market and Smith's (The Kroger Co.) in Colorado and New Mexico are now selling Yakult, a citrusy shot-sized probiotic drink aimed to help maintain a healthy digestive system. Recently Yakult U.S.A. Inc., the distributor for Yakult products in the U.S. and Canada announced plans to build its first U.S. factory. "In Colorado and New Mexico we will continue to educate customers about probiotics and the importance of a healthy lifestyle, while sampling Yakult at in-store demos and community events," said Masaaki Sunami, Yakult U.S.A. vice president of marketing and sales. "We believe that once people try our product they will understand the benefits for themselves."

JCPenney Introduces 'One Kiss By Cindy Crawford' Its First Exclusive Brand In Fine Jewelry Business

J. C. Penney Company has launched One Kiss™ by Cindy Crawford®, a new fine jewelry brand by renowned model and style expert Cindy Crawford. Launching exclusively in JCPenney stores and in April 2010, the brand will offer JCPenney customers a stylish, high-quality fine jewelry collection featuring necklaces, bracelets, rings and earrings - all at affordable prices.

"As JCPenney's first exclusive brand in our fine jewelry business, One Kiss by Cindy Crawford creates newness and excitement for our customers and serves as the latest example of how we continue to step up our style across all of our merchandise divisions, offering our customers an assortment of stylish, high-quality affordable merchandise," said Myron E. (Mike) Ullman, III, chairman and chief executive officer for JCPenney. "Our customers have responded strongly to Cindy's home line for JCPenney and we look forward to continuing to bring her style and expertise to our customers with the launch of a new fine jewelry brand." In-store, a specially-designed display in the fine jewelry section will call out the brand to customers.

Rite Aid Adds To Rx Suncare Line

Rite Aid will expand its own exclusive Rx Suncare line with two new products - Rx Suncare Sport SPF 70 and Rx Suncare HairGuard™. As consumers look to save money in this tough economy, all Rite Aid Rx Suncare products are priced under $10 and offer the same protection against the sun as national and specialty brands. Rite Aid said the new line is part of its strategy to increase its private brand and exclusive brand offerings that offer consumers quality and value at lower prices, as well as continue to position Rite Aid as a first-choice health and beauty destination.

"Customer response to the new Rx Suncare line exceeded our expectations in 2009 and led to our introduction of two items requested by our customers - a higher SPF sport product and a hair protection product," said Bryan Shirtliff, Rite Aid Senior Vice President, Category Management.

Sony Launches Its First Blu-ray 3D-Ready Player

Sony® has launched the new BDP-S470 stand-alone Blu-ray 3D™-ready player. The model can be upgraded to play Blu-ray 3D content with a firmware update available this summer. "Consumer excitement for 3D is unbelievably high and Sony is poised to deliver the best possible in-home experience," said Chris Fawcett, vice president of Sony's Home Division.

Old Orchard Brands Adds Family-Affordable Gallon-Size Bottle To Its 100 Percent Fruit Juice Line

Old Orchard Brands makes good nutrition even more affordable for today's family with the introduction of a one-gallon-size bottle available in seven of its most popular 100 percent fruit flavors. Each bottle contains 16 eight-ounce servings, has a suggested retail of just $3.49 and is available at grocery and club stores across the United States.

"There's no doubt that all-natural, 100 percent fruit juice provides families with convenient and affordable nutrition," said Kevin Miller, vice president of marketing for Old Orchard Brands. "At about 20 cents per serving, our new gallon-size 100 percent fruit juice makes it more affordable than ever to balance the family's budget and nutrition at once."

ARM & HAMMER Partners With London Luxury For Bedding, Bath And Kitchen Textile Products

London Luxury LLC, a leading manufacturer of innovative and premium home textile products, announced a license agreement with Church & Dwight Co.'s iconic ARM & HAMMER® brand. The license agreement gives London Luxury the exclusive right to market and manufacture bedding, bath and kitchen textile products on behalf of the ARM & HAMMER® brand, marking the first time the brand will branch into these categories.

"The ARM & HAMMER® brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize," said Marc Jason, CEO of London Luxury. "With today's consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the ARM & HAMMER® brand footprint into the home textile aisles." The ARM & HAMMER® home textile products will be developed for leading specialty home, mid-tier, mass and online retailers.

Bally Total Fitness Names Dennis Cary CMO

Bally Total Fitness has appointed Dennis Cary as its Senior Vice President, Chief Marketing Officer. At Bally, Cary will be responsible for overseeing the company's advertising and marketing functions in addition to developing and implementing initiatives that will help Bally further strengthen relationships with its members. He most recently served as Chief Marketing & Customer Officer of United Airlines.

Creative Realities Acquires Digital Content Company, DOOHit Digital

Experiential branding and marketing firm, Creative Realities, has acquired digital out-of-home solutions company, DOOHit Digital. As part of the acquisition, DOOHit Digital's Lisa Katz and Steve Brooks will join Creative Realities as VP of Business Development and Director of Digital Design, respectively. DOOHit Digital produces digital content for the web, mobile applications, in-store signage, interactive kiosks, and digital storefronts. Creative Realities' Founder and CEO, Jason Friedman, said, "We are excited to have digital and in-store experts, Lisa and Steve, join our team. And, we are excited that the acquisition further expands our creative and digital content offerings for clients." Katz and Brooks will operate out of Creative Realities' Atlanta location and will be a part of the firm's strategic and creative group, Studio CRI.

Outwater Offers Its Stainless Steel Woven Wire Cloth

Outwater has introduced its Stainless Steel Woven Wire Cloth, an easy-to-use flexible medium that allows display and exhibit manufacturers to readily produce all types of circular and undulating curves needed to create unconventional and unusually shaped wall cladding, room dividers, infill panels, ceiling tiles, signage and many other types of interior and exterior applications that require a radius. Outwater's Stainless Steel Woven Wire Cloth is manufactured from 304-grade stainless steel that can be used indoors and outdoors. It is lightweight and can be easily trimmed, is flexible enough for radius applications, sold in 3-foot x 4-foot sheets and can be readily shipped. Color pictorials and ordering information are available online at, (Web site) www.outwater.com

Smart Planet Technologies™ Announces EarthBoard®

Smart Planet Technologies™, a materials technology company, has released new sustainability solutions for the packaging, display, and signage industries. The patent-pending products include: EarthBoard,® a planet-friendly composite boxboard for use in folding cartons, boxes and other rigid packaging applications. EarthBoard® composite technology upgrades the print surface of recycled fiberboards for use in premium folding carton applications, which previously required virgin fiberboard made from trees. EarthLiner™ is a new eco-friendly solution for barrier linings in corrugate packaging. EarthDisplay™ is a water resistant packaging and signage application which provides a more durable solution for temporary Point of Purchase displays and signage projects. For more information, visit Smart Planet Technologies at. (Web site) www.smartplanettech.com

WTP Corporation Introduces TABU's MW ECOZERO®

WTP Corporation presents TABU's new line of MW ECOZERO® characterized by the presence of nontoxic components. Applied to the constitutive principles of multilaminar woods (MW), the new line MW ECOZERO® is the fundamental result of careful research, efforts and great engagement dedicated to the realization of methods more and more respectful of the health and the environment. The new EcoZero line is totally formaldehyde-free and is realized only with multilaminar veneers MW FSC PURE®. For more information, contact WTP Corporation. (Web site) www.wtp-corp.com

The Nu-Era Group Introduces ultra-slim IlluminERA Panels

The Nu-Era Group has recently launched their ultra-slim IlluminERA Panels, a new line of cutting-edge LED light panels for retail fixtures and point-of-purchase displays. Lightweight panels measure less than ½" thick and are completely customizable in size and shape, even capable of convex and concave designs. Panels are designed to dramatically impact in-store marketing for retailers, offering brilliant clarity and color while using a fraction of the energy and materials of traditional, bulky light boxes. Revolutionary light diffusion panels offers clear, consistent color on custom graphics while capable of up to 50,000 hours of continual use with little heat emission. Unlike glass light boxes, Nu-Era's IlluminERA Panels feature ultra-slim, lightweight plexi panels safely encasing the light diffusion panel and graphic. Panels are available in countertop, wall-mount and framed and un-framed models. For more information, visit. (Web site) www.thenueragroup.com

Durham Introduces Multi Size Rotabin

The Rotabin is now available in many sizes and is perfect for merchandising impulse items and for use in in-store installations. The Rotabin unit is great for space saving and can replace linear shelving. Larger shelves are perfect for bulk storage while small parts can be stored and organized in the 28" and 34" shelves. Since each shelf rotates independently more parts can be picked while standing in one place. Optional dividers are available. For more information, contact Durhamm. (Web site) www.durhammfg.com

ExpoDisplays Introduces Trios™

ExpoDisplays has launched Trios™, a case created for the purpose of shipping three banner stands and three graphics in one container. Trios is designed to minimize weight and unused space so that banner stands can be transported and shipped as inexpensively as possible. Trios includes heavy-duty wheels and straps plus two handles for easy pulling, carrying and loading. According to ExpoDisplays Product Development Manager Brandon Boycher, "Trios was designed for one purpose; to pack and ship three DiamondFlex 400 banner stands as efficiently as possible." For more information about Trios, visit. (Web site) www.ExpoDisplays.com

Tide Pop-Up Studio Spotlights Tide iPhone Stain Brain App

At the heart of P&G's new Tide campaign is a pop-up Tide Studio. Inside, visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Emphasizing the idea of "showing off your own personal style," Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist Jorge Ramon standing by to offer free style consultations and fashion tips, visitors can experience the thrill of the catwalk, and walk away with a wearable brand-centric souvenir.

The Tide Studio also features custom designed interactive kiosk and live demonstrations to spotlight the Tide Stain Brain application, along with a computer station equipped for free downloads of the Tide iPhone Stain Brain App. Visitors can test their personal knowledge of stain solutions against those available through the iPhone appplication, and find out how to contribute their own home stain remedies to the program, using a consumer link built in to the app. (Web site) www.gigundagroup.com

Panini America Launches Multi-City Adrenalyn Tour To Promote New NBA-Themed Interactive Trading Card Game

Panini America, a leading global publisher of sports and entertainment collectables, has launched a new NBA-themed interactive trading card game - Adrenalyn, geared to children ages 6 to 11, that brings together the excitement of the NBA with the thrill of collecting a 450-card set featuring NBA stars Carmelo Anthony, Kobe Bryant, Lebron James, Dirk Nowitzki, Dwyane Wade and NBA rookies Tyreke Evans, Blake Griffin, and Brandon Jennings, among many others.

The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards online to a virtual collector's album and play the game at www.paniniadrenalyn.com, a safe and secure site. Adrenalyn cards, collector's kits and starter sets are available at all major retail stores including Wal-Mart, Target, Toys "R" Us, Kmart, and The Dollar Store. During NBA All-Star 2010 in North Texas, Panini will distribute one million packs of Adrenalyn cards at various NBA events. Panini will distribute four million Adrenalyn trading card packs and 2.5 million game boards to introduce the interactive game to kids across the country throughout the remainder of the NBA season. Distribution will take place through a multifaceted program that includes newspaper insert activations, Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, NBA arenas and youth sports organizations. An integrated advertising campaign geared toward kids, which will include TV, print, radio, online and viral campaigns featuring NBA All-Star Kobe Bryant, will support the Adrenalyn product. (Web site) www.paniniamerica.net

LuxuryTec Launches Mirror Image Digital Network

LuxuryTec, Hunterville, NC, has launched the Mirror Image, a 40" digital display controlled remotely via a broadcast quality content management system. Mirror Image displays a brand image or video and when engaged by a consumer, the brand message instantly disappears and becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.

The Mirror Image offers a captivating experience in HD still and HD video, providing marketers a variety of engaging and dynamic content options. Located over sinks in the initial deployment, Mirror Image provides industry leading brands with the opportunity to reach specific genders as well as concrete consumer engagement metrics. Mirror Image accomplishes this through the utilization of a robust sensor located in the bezel of the unit that records every consumer engagement. For more information about Mirror Image and the Mirror Image Network, visit. (Web site) www.luxurytec.com

Office Depot And NASCAR® Star Tony Stewart Team Up For 'Smokin' Hot' Instant Win Game

To kick off the launch of the 2010 NASCAR season, Tony Stewart, a two-time NASCAR Sprint Cup Series™ champion and driver of the No. 14 Office Depot/Old Spice Chevy, is helping race fans win big with the new Office Depot "Smokin' Hot" Instant Win Game. Fans who make any purchase at an Office Depot store will receive a scratch-off card for a chance to win a variety of great prizes instantly. There will be more than 35,000 instant winners, and one grand prize winner will receive an unforgettable VIP race experience for two with Stewart and the No. 14 Office Depot/Old Spice team during the Coca-Cola 600 NASCAR Sprint Cup Series™ race weekend at Charlotte Motor Speedway in May, plus a trip for two to Stewart's "Smoke Show" fantasy driving experience at Texas Motor Speedway later this year.

"Office Depot is very excited to launch the 'Smokin' Hot' Instant Win Game and reward many of the amazing fans who support Tony Stewart and Office Depot all year long," said Jeff Herbert, Senior Vice President of Marketing for Office Depot. "We think this is a great way to start the new race season and help NASCAR fans everywhere take care of business."

Bimbo Bakeries Selects Vision Marketing For Fleet Graphic Redesign

Vision Marketing Group, Inc., a Westport, CT-based promotion agency, has been selected by Bimbo Bakeries USA, one of the world's largest bakers and makers of Thomas' English Muffins, Arnold Bread, and Entenmann's products, to revitalize their vehicle graphics. Vision Marketing is working with BBU to enhance the communication effectiveness of the company's fleet of trucks, developing high-impact designs that drive brand awareness and recall. (Web site) www.vmg-llc.com

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