Week of May 10, 1999
P&G Launches Noxzema Skin Fitness Line
Procter & Gamble is capitalizing on the Noxzema 85-year-old skin heritage, with the launch of Noxzema Skin Fitness, an entirely new line of cleansers, moisturizers and a body wash. Noxzema Skin Fitness was designed with the knowledge that now, more than ever before, women are more active and are aware that toning and conditioning their bodies leaves them feeling fit and energized. In support of the new line, Noxzema Skin Fitness is leveraging the fastest growing consumer segment on the internet by reaching out to active women on-line.
A pre-launch initiative will start by seeding the idea of fitness for the skin, and distributing Noxzema Skin Fitness product samples through the internet, even before it is available at retail. The pre-launch effort also integrates television, interactive and product sampling to reach this active, on-the-go target consumer. The Website, developed with Giant Step Interactive, will serve as the destination for a television teaser advertisement and an online media campaign.
Once product is on the retail shelf, the launch campaign will focus on reaching this
woman where she spends her time, featuring television, magazines, billboards, movie screens and health clubs. "The marketing campaign is designed to position skin care as important to a woman's workout as crunches and kickboxing," said Nathan Estruth, P&G Skin Care Marketing Director.
Nizoral A-D Dandruff Treatment Now Available OTC
McNeil Consumer Healthcare, a Johnson & Johnson company, announced that Nizoral A-D, which contains the world's most prescribed dandruff-fighting ingredient, is now available over-the-counter at food, drug and mass merchandising outlets nationwide. Nizoral A-D is the first non-prescription antifungal dandruff shampoo specifically formulated to treat a leading cause of dandruff, and is the first new approach to non-prescription dandruff treatment in 20 years. The product will be supported witha national television advertising campaign that highlights the brand's key marketing theme, "freedom from dandruff," and will be voiced by actor Kelsey Grammer, well-known to audiences as the psychiatrist Dr. Frasier Crane on the NBC sitcom, Frasier.
Black Vodka Introduced
The Black Vodka Co., San Francisco, CA, is introducing ultra premium "black" vodka to the U.S. Blavod or "black" vodka is imported by the San Francisco, CA-based Black Vodka Company from Britain. The vodka, which is triple distilled and double charcoal filtered, gets its color from Black Catechu, an herb from Burma. The herb does not flavor the vodka and does not stain teeth or tongues. "It's all about creating a choice in the vodka market," said Evin Ollinger, President and Chief Executive Officer of The Black Vodka Co. To promote the new vodka, the Company is using advertising and point of sale materials with a photo that reverses the normal colors of a Dalmatian, showing a black dog with white spots and the words, "Go Fetch."
Sara Lee Introduces New York Styled Cheesecake, Bites And Singles
Sara Lee Bakery is introducing its new full-sized New York Style Cheesecake, as well as individually portioned Cheesecake Bites and Singles, in response to consumers' desire for indulgence and convenience. Because of Bites' and Singles' tremendous test market success in Chicago and San Francisco, the Company added the full-sized New York Style to the national launch to offer a full line of premium cheesecakes that consumers could enjoy in different portions for all occasions.
Its three new cheesecake variations include: New York Style Cheesecake, a convenient full-sized dessert to serve guests anytime; Cheesecake Bites, great for a grab-and-go snack; and Cheesecake Singles, a decadent dessert for two. "We have listened carefully to both our consumers and customers regarding their interest in simple indulgences," said Laura Shapira, Director of Brand Marketing for Sara Lee Bakery's cheesecake business.
"Both groups, as statistics have shown, told us they want quick, convenient desserts that are still premium in taste. These new products fit the need." Sara Lee's innovative no-thaw technology means the cheesecake can be eaten right out of the freezer, unlike other frozen cheesecakes which can take up to five hours to thaw. The national May launch of New York Style Cheesecake, Bites and Singles, is heavily supported by a $20 million integrated marketing plan including TV and advertising, FSIs and strategic product sampling.
Triarc Beverage Group Announces Key Marketing Appointments
The Triarc Beverage Group has announced key appointments in the marketing departments of its Snapple and Mistic brands. Changes were instituted in an effort to create a more fully integrated beverage group, and to provide added focus on the Mistic brand within the Triarc Beverage group portfolio.
Neal Larkin, formerly Director of Snapple promotions, has been named Group Director, Promotions for both Snapple and Mistic. Larkin, who contributed to the recent turnaround of Snapple, will report to Michael Sands, Vice President of Snapple Marketing and Matt Sawyer, Vice President of Mistic Marketing.
The change also includes the move of Page Bowler, Snapple Associate Promotions Manager to Mistic Promotions Manager, and Cathy Stoia, formerly Mistic Associate Promotions Manager to Snapple Associate Promotions Manager.
J.C. Penney Stores Feature Immedia Display Technology
J.C. Penney is showcasing E Ink Corporation's Immedia display technology in a point-of-purchase sign in the Simply for Sports Department of its Marlborough, MA store, as a way to provide shoppers with continuously updated information about sales, special offers and highlighted brands. During the summer, additional Immedia signs will be installed in JCPenney stores in Dallas and Chicago. Immedia uses electronic ink to combine the superior look of ink on paper with the ability to change images instantly.
"JCPenney's relationship with E Ink puts us on the cutting edge of customer communications," said Ed Sample, Manager of Systems Support and Technology at JCPenney. "Just think of how much faster we could respond to market conditions if we were not limited by the fixed nature of paper signs. Immedia will let us reach out to shoppers more effectively because the message can be tailored to each store in real time."
The signs in the JCPenney store are suspended in a graceful curve that highlights the thinness and flexibility of electronic ink. Stretching four feet wide by six feet long, the signs are less than 3 millimeters thick and weigh only 8.7 pounds. Even while updating the message every ten seconds, each sign consumes less energy than a household light bulb. The Immedia signs being showcased at JCPenney were designed by Design Continuum.
For more information about Immedia, contact E Ink Corporation, 45 Spinelli Place, Cambridge, MA 02138; (Tel) 617-868-8088, (Fax) 617-868-8089.
Mandel Company Names M. Rohling, Midwest Acct. Superviso
The Mandel Company, producers of large format color separations and digital printing for the point-of-purchase industry, has named Maureen Rohling as its Midwest Account Supervisor. She will be working in the Chicago office, servicing the Midwest region, and brings 15 years of color separation, printing and large format expertise to the Company.
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