Monster Cable Beats By Dr. Dre Counter Headphones Display
Monster Cable is using this counter display to promote its Beats By Dr. Dre headphones. These high definition headphones feature an advanced speaker design and state of the art noice canceling for the best sound reproduction. This display allows shoppers to try the headphones on and experience it for themselves. This display was created for Monster Cable by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707. (Web site) www.kosakura.com
Smirnoff Basewrap Customized For Local Promos
Smirnoff recently featured this customized basewrap at the point-of-purchase to support several localized promotions.
This particular Basewrap was digitally printed in a small batch at a length of fifty feet and two feet high. These rolls were used in liquor stores and bodegas in the New York City borough of Brooklyn. Other quantities and graphics were manufactured for the other boroughs.
The basewrap had a high quality look with no corrugate lines. The basewrap for the promotion was created by PROPRINT Services Inc., a Toronto, Ontario, Canada-based point-of-purchase display firm. (Web site) www.pop-online.com
Crown Royal Features Traffic Light Lighted Sign
Diageo’s Crown Royal is using this traffic light illuminated sign to signal to customers that its time to drink Crown Royal whisky.
Crown Royal chose their signature color purple to replace the green in the traffic light. The Red light represented Crown Royal EXTRA RARE the Yellow represented Crown Royal Reserve and the Purple Crown Royal.
The CR traffic light design was requested by promotion agency, IMS of Morton Grove, IL, for Diageo US.
The vacuumed formed lightbox was painted with car paint and featured screen printed lenses. Front shrouds and real hardware add to the authentic feel of the traffic light. UL approved sign has one fluorescent light bulb.
Heritage Sign & Display, Nesquehoning, PA, produced the design and manufactured the UL approved lighted sign. (Web site) www.popsigns.com
Upscale Display Launches Sephora By OPI Nail Polish
The Sephora by OPI Nail Polish tower, housing the new and sensational product offering, was introduced in the Sephora chain. The company developed this bold, sleek, and exciting fixture for the launch of the newly created Sephora by OPI Nail Polish.
The tower is manufactured using solid surface material, which gives the fixture the upscale look synonymous with the Sephora brand, as well as durability. The use of laminate, MDF, nickel finish metal and acrylic was utilized to produce a cost effective, yet dramatic display unit.
The Sephora by OPI Nail Polish Tower was produced by Retail Solution Center, a Freeport, NY-based point-of-purchase display firm.
(Web site) www.rsc-ny.com
National Marketing Campaign Launches For Truvia(TM) Natural Sweetener
Cargill is launching a broad-based national integrated marketing campaign for Truvia(TM) natural sweetener, the new natural, zero calorie sweetener made with the best tasting-part of the stevia leaf. The marketing campaign supports the nationwide retail availability of Truvia natural sweetener and includes network television advertising, national consumer print and online advertising, and point-of-sale materials to communicate the benefits and availability of the first great-tasting natural zero calorie sweetener.
"Through research, we found that consumers are trying to live more balanced lives but have a complicated relationship with sweeteners," explained Zanna McFerson, director at Cargill Health & Nutrition. "The marketing campaign to launch Truvia(TM) tabletop sweetener is designed to inform consumers that for the first time, there is a natural great tasting zero calorie sweetener that comes from a leaf, not a lab."
Cargill worked with Pentagram (New York) to develop a brand design and packaging that emphasizes the natural origin of the sweetener -- the stevia leaf. The graphic identity uses a color palette of green and white, elements of transparency and rounded shapes. Point-of-sale materials reflect the graphic design, coupons and in-store and consumer sampling programs also support the nationwide retail availability of Truvia(TM) natural sweetener.
Gap And Pantone T-Shop Opened On NYC's Fifth Avenue
Combining the popularity of Gap's iconic t-shirts and the power of the worldwide color authority's energetic shades, Gap and Pantone recently opened a color-filled t-shirt shop in Gap's rotating concept venue adjacent to its flagship store at 54th and 5th Ave. The shop featured a full palette of Gap tees from Gap's upcoming spring collection in true PANTONE® Colors, including a limited-edition tee in Mimosa, Pantone's color of the year for 2009, available only at the Gap & Pantone T-Shop.
"We wanted to create an explosion of color and bring some warmth and optimism to our customers," said Patrick Robinson, executive vice president of design for Gap Adult and gapbody. "Mixing Pantone's vibrant colors with Gap's signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style."
The shop also featured a display of PANTONE UNIVERSE™ items, including a collection of color-themed stationery, office supplies, books and accessories. Pantone, an X-Rite company, is the global authority on color and provides professional color standards for the design industries. Each year, Pantone selects a "color of the year" and for 2009 it's Mimosa. "We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way," said Lisa Herbert, executive vice president of Pantone's fashion, home and consumer division. "During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop."
Big, Bold Flavors Of Samuel Adams Imperial Made Available Year-Round
Samuel Adams is answering drinkers' thirst for bigger, more intense craft brews with the new Samuel Adams Imperial Series, which offers beer lovers' an intense version of some of their favorite traditional beer styles by boosting the ingredients and testing the limits of each traditional style. With more robust flavors and nearly twice the alcohol by volume of your average beer, each style in the Imperial Series is intended to be savored and appreciated like a fine wine. This new series of beers includes Samuel Adams Imperial White, Samuel Adams Imperial Stout and Samuel Adams Double Bock, available nationwide at a suggested retail price of $9.99 per four-pack.
Human Touch® To Introduce WholeBody™ Massage Chair At Retail
Human Touch has introduced the WholeBody™ HT-5040 Massage Chair, the newest massage chair in the Human Touch Signature Series line. WholeBody™ Massage Chairs contain all the advantages of Human Touch's Robotic Massage®, plus a suite of additional features designed to deliver a therapeutic massage. Users can select from three massage functions, Sore-Muscle Relief, Stress Therapy and Back Wellness, to address specific needs. Andrew Corkill, director of marketing, Human Touch, said, "In introducing the concept of the WholeBody massage, we've equipped the chair with three of our top massage programs, a wealth of proprietary technology, and our patented deep-well foot and calf massager. It satisfies virtually all the body's massage needs, making it the perfect addition to any lifestyle and budget." The WholeBody™ HT-5040 Massage Chair has an MSRP of $2,599 and will be available in June at leading retailers across the country.
New Talking Laptop Shouts For Help If Lost Or Stolen
Front Door Software Corp. has added a new TALK feature to its Retriever Laptop Loss and Recovery product. The feature is included free in all new installations. Retriever discourages laptop theft, and helps protect a customer's information and identity. If your laptop is lost or stolen you can activate the new talk feature from remote, and the laptop will repeatedly begin shouting: "HELP! YOU ARE NOT MY OWNER. THIS LAPTOP IS REPORTED LOST OR STOLEN! RETURN ME NOW!" Customers can use the program's standard messages or they can create their own messages. The program can simultaneously blast a THIS COMPUTER IS REPORTED LOST OR STOLEN screen to the laptop, display owner recovery contact information, lock it down to protect the data, send a text message to the thief, and get a Google map of where the laptop is communicating from.
CaesarStone's Recycled Collection Combines Beauty and Eco-Friendliness
CaesarStone, the original quartz surface manufacturer, is offering six different colors that contain recycled materials including Carbone, Marrone, Ruby Reflections, Quartz Reflections, Smoky Ash and Chocolate Truffle colors. The two new additions in 2009 to the Recycled Collection are Chocolate Truffle and Smoky Ash. They are both comprised of post-consumer recycled glass.
CaesarStone takes pride in being the first quartz surfacing company worldwide to carry global standard ISO 14001 certification for environmental protection in its industry.
Bissell Introduces Versus Bare Floor Vacuum
BISSELL is introducing the Versus™ Bare Floor Vacuum with a patented v-shaped base design that maximizes floor-cleaning performance. The Versus Bare Floor Vacuum was created to easily and quickly pick up what other vacuums tend to miss. Its unique v-shaped base makes it ideal to use when cleaning up large and small debris in hard-to-reach places. The Versus Bare Floor Vacuum works by forcing large debris, such as pasta or cereal, into its center suction path, while finer debris is suctioned at and along the arms of the base. The result from this high-powered bare floor vacuum is cleaner corners and baseboards. "BISSELL is an innovator in the floor-care industry, and the Versus Bare Floor Vacuum is one of our many products that provide a better cleaning solution for consumers," said Jim Krzeminski, BISSELL's executive vice president of product development, sales and marketing.
Lands' End Introduces New Sun.Life™ Collection
More than ever before, people are aware of the sun's damaging affects on unprotected skin. Lands' End answered sun concerns with a new, innovative, protective, and stylish collection of clothes with an Ultraviolet Protection Factor (UPF) rating of 30 or 50, simply called Sun.Life. "Sun.Life is something our customers asked us for, simply because they were worried about what the sun was doing to their skin while they were enjoying outdoor activities with their families," said Alan Kirk, senior vice president of global sourcing for Lands' End.
Solo® Unveils Customizable Cup Nationwide
Solo Cup Company, has introduced It's My Solo Cup, a customizable plastic cup, perfect for avoiding "cup confusion" at parties. With It's My Solo Cup's pre-attached label, party-goers can easily scratch their names or any creative design into their Solo cups. Identifying their cups is easy with more fun and less waste - all without the need for a messy permanent marker. "Consumers who love our party cups have been writing their names on them for decades to avoid losing their drinks among the typical sea of red cups. They inspired this product," said Kim Healy, vice president of consumer marketing at Solo.
Special K(TM) Offers New Snack Crackers
New Special K(R) Crackers from the Kellogg company, have been introduced as the perfect solution to afternoon munchies, with only 90 calories and eight grams of whole grains per 17 crackers. Nine-in-10 women crave snacks during the day and nearly half say afternoon is their prime snacking time. Special K(R) Crackers come in two flavors, Italian Tomato & Herb and Multi-Grain. Both flavors pack a satisfying crunch, which is what 28 percent of women said they crave most in an afternoon snack, according to the Company.
Seal Shield Launches New Waterproof Keyboards And Mice
Seal Shield LLC announced the new SILVER SURF™ family of waterproof, wireless keyboards and mice. The products are the world's first wireless keyboards and mice that are fully submersible, dishwasher safe and antimicrobial. Recent studies have shown computer keyboards to be among the dirtiest surfaces in the home and office. SILVER SURF™ Wireless Keyboards and Mice are easy to clean. The SILVER SURF™ Keyboard is a full function multimedia keyboard with integrated ergonomic wrist rest, available in 2.4GHz wireless and corded versions. The SILVER SURF™ Mouse is a fully submersible, washable laser mouse with a unique SEAL GLIDE™ scroll feature and is offered in 2.4 GHz wireless and corded versions.
Sergeant's® Pet Care Introduces SentryHC® Good Behavior™ Pheromone Collar For Dogs
Sergeant's Pet Care Products has introduced the SentryHC® Good Behavior™ Pheromone Collar for Dogs, a convenient, inexpensive and effective way to calm dogs who have behavioral problems caused by stressful situations. The collar, available over the counter, is Sergeant's latest innovative behavioral health care product for dogs of all ages and breeds.
"The Sentry HC Good Behavior Pheromone Collar mimics the pheromone that a mother dog naturally produces to calm and reassure her puppies," said Caryn Stichler, vice president of marketing. "Dogs recognize these pheromones throughout life, so no matter what the dog's age, the collar is effective. This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior."
Microsoft Appoints D. Porter Corporate V.P., Retail Stores
Microsoft Corp. has appointed David Porter as Corporate Vice President of Retail Stores. He will lead Microsoft's efforts to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores. Porter will report to Microsoft Chief Operating Officer Kevin Turner and will work in close partnership with leaders of existing retail programs in Microsoft’s Entertainment & Devices Division Porter is joining Microsoft from DreamWorks Animation SKG, where he was head of worldwide product distribution. Before joining DreamWorks Animation in 2007, Porter spent 25 years at Wal-Mart Stores.
Van Kampen Appoints Elizabeth Eginton Head Of Product And Marketing
Van Kampen Investments has appointed Elizabeth Hughes Eginton as Managing Director, Head of Product and Marketing. In this new role, Eginton will be responsible for product management, product development and marketing. Most recently, Eginton served as senior vice president and director of corporate strategy at Legg Mason Capital Management.
WWE® Names Michelle Wilson EVP, Marketing
World Wrestling Entertainment, Inc. has named Michelle Wilson as Executive Vice President, Marketing. In her new role, Wilson will head WWE's global marketing and integrated brand initiatives, including pay-per-view, advertising, promotions, research, creative services, and public and government relations. As the former Chief Marketing Officer of the United States Tennis Association, she was instrumental in making the US Open the highest attended annual sporting event in the world.
Starbucks John Culver Named EVP; President, Global Consumer Products
Starbucks Corporation has named John Culver executive vice president; president, Global Consumer Products, Foodservice and Seattle's Best Coffee. Culver, 48, has been a Starbucks employee since 2002, and has held leadership roles in the company's Foodservice and Starbucks Coffee International business units. Most recently, he was responsible for cultivating the Starbucks Experience for all Starbucks company-operated, joint-venture and licensed markets within the Asia Pacific region.
WILSON-HURD'S ISO 9001:2000 CERTIFICATION RENEWED
Wilson-Hurd recently announced that the Quality Management System of its Metal & Plastic and POP Display divisions has been certified as compliant with the International Standard ISO 9001:2000 valid through February 7, 2012. According to the Company, this achievement is a direct result of the entire organization working together to effectively maintain the Quality Management System that is in place.
Nashville Display Names Bershatsky As Acct. Exec.
Nashville Display, a Nashvlle, TN-based display company has appointed Paul Bershatsky as an Account Executive for the Mid-West.
Bershatsky brings 8 years of permanent POP display and store fixture sales experience, and 6 years of retail management experience to Nashville Display. He will be responsible for servicing accounts and growing the business in a 5 state area.
Brian Dusho Appointed To Lead BroadSign
BroadSign International, a leading provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks, announced that Chief Strategy Officer Brian Dusho has been appointed President of the company. Dusho is a digital signage industry veteran and a founding member of BroadSign International. He has been instrumental in building strong sales and marketing and expanding BroadSign's foothold from North America to Europe, Asia and Latin America.
Industrial Image Introduces FlashView Digital Signage
Industrial Image Inc. has introduced FlashView, a combination of traditional print signage and an All-in-One LCD digital media player. It was designed specifically for the POP market with standard features like an internal on/off timer, security door, rugged all metal housing and a one year warranty. For more information, contact Industrial Image Inc., (Tel.) 866-905-6400.(Web Site)
(Web site) www.industrialimage.net
EcoTek Offers Eco-Friendly Light Box
EcoTek Lighting has introduced Eco-friendly, energy efficient and cost-effective light boxes using Direct LED Backlighting (DLB) illumination. The innovative LED backlighting design ensures brighter, more evenly distributed illumination across the graphics display area, and the all-welded construction of the extruded aluminum frame ensures premium product durability. Using LED illumination allows EcoTek to develop smaller footprint light boxes that are shallower in depth and weight. For more information, go to: (Web site) www.EcoTekLighting.com
Millusions Offers 3-dimensional Effect
Millusions is a patented metal process that captures light within the metal, giving off a 3-dimensional effect. Sheets of product can be ordered or they can be custom cut, and bended to specifications. Millusions is made of quality aluminum for structural integrity. Millusions can recreate logos and designs in the metal. For more information, contact Millusions, 170 S. Lively Blvd., Elk Grove Village, IL 60007; (Tel.) 847-439-9955 (Web Site) www.Millusions.com
Above All Advertising Offers The Aire Cap™ Inflatable Tent
Above All Advertising has introduced The Aire Cap™ Inflatable Tent, an inflatable advertising tent. The Aire Cap™ dome shaped inflatable anywhere pop up tent is sleek and has a unique shape. It inflates in less than five minutes. It is made from heavy duty supported vinyl and nylon combination for heavy duty strength and durability. The inflatable tent may be used indoors our outdoors. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web Site) www.AboveAllAdvertising.com
Outwater Offers CFC-Free Flexible Polymer Baseboard Mouldings
OUTWATER PLASTICS INDUSTRIES has introduced its new series of CFC-Free Flexible Polymer Baseboard Mouldings. These Flexible Mouldings not only enable you to easily create "on demand" radii never before possible, accommodating almost any inside or outside radius application without profile deformation or causing excess stress to mounting surfaces, they can be installed using conventional woodworking equipment, and do not require priming before painting, faux-finishing or glazing. Comprising a revolutionary, lightweight, dimensionally stable molded polymer compound that is impervious to adverse climate and weather conditions, moisture, insects, UV and most common solvents, Outwater's Flexible Baseboard Mouldings offer sharply defined details, perfect dimensions, and extremely consistent quality in highly flexible 94-½" straight lengths. Color pictorials and ordering information call Toll Free at 1-800-631-8375 are available online at. (Web site) www.outwater.com
Replications Unlimited Offers NEW LINE Of "Themed" Display Wall Panels
Replications Unlimited has a NEW LINE of "Themed" Display Wall Panels. The Hi-Depth profile of these replicated textures come in 9 colors and 5 background themes. The perfectly formed 4'x8'sheets have horizontal groves every 6" from top to bottom permitting a wide variety of display hooks to be used. They are light weight and install without with need of special tools or complicated instructions. Made from polymer resins over a MDF board, these panels are tough, impact resistance with a cleanable surface. More information is available on the (Web site) www.replicationsunlimited.com
Turn any pallet offers Adjustable Pallet Guard
Turn any pallet into an instant display with The Adjustable Pallet Guard. Selling merchandise straight off the pallet is the easiest
and most economical way to move product. The Pallet Guard hides the nasty pallet while enhancing store appearance. The Pallet Guard also protects the merchandise from shopping cart damage and prevents customers from tripping and falling over exposed pallets.
The Pallet Guard is available in several different models, all colors and can be adjusted to fit any size pallet as well as long
runs. Custom labels or signs can be added to enhance the brand image. For more information on the Adjustable Pallet Guard, call (tel) 800-356-7796 or visit. (Web site) www.palletguard.com
O.L.P. Print Offers Chipboard Easel Backs
O.L.P. Print Finishing now offers chipboard easel backs. Constructed of high-quality 50 point chipboard, these easels are much sturdier than standard products available on the market today. With many in-stock options and virtually unlimited special order choices, O.L.P. can satisfy your needs from the size of the easel, to the material that it is made of. For more information (e-mail) easels@olpfinishers.com, (tel) 800/767-8989. (Web site) www.olpfinishers.com
R. Bourgeois Introduced Headquartered in Eastern France
R. Bourgeois, headquartered in Eastern France, a worldwide leader in the stamping of laminations for electric motors and transformers, as well as the design and manufacture of high precision carbide stamping dies, needed a new exhibit that reflected their position in the industry. R. Bourgeois called on U.S. headquartered Inter-Global Exhibitions for their exhibiting solution because of the company's innovative designs and proven experience working with international clients. The completed exhibit has been promoting R. Bourgeois' products around the world, from Chicago to Shanghai. Inter-Global is currently working on R. Bourgeois' next exhibit property for Berlin, Germany. (Web site) www.interglobalexhibitions.com
Zero U.S. offers Modular Exhibits and Displays
Zero U.S. is the provider of Zero Modular Exhibits and Displays. Easily customized, Zero truss or panels may be used exclusively as a total display or retail solution, or may be integrated into a custom display or fixtures in an existing space. Additionally, Zero beams offer a cost efficient method to house data and other cables from the floor to ceiling in open retail spaces. Fore more information, contact ZERO U.S. CORPORATION, (Tel.) 40l-724-4470, (e-mail) rochelle vag@zerous.com. (Web site) www.Zero-System.com.
Cyclonic New Image-Rich Rental Catalog
Cyclonix Inc. has streamlined the custom rental exhibit design process with the launch of its new, image-rich rental catalog. Exhibitors can painlessly select from a wide variety of trend-setting designs customized for a personalized, show-stopping brand statement-at a substantial savings versus purchasing an exhibit. The catalog includes everything from 10' x 10' in-lines to large, two-story exhibits, as well as properties applicable to private events, expos and partner pavilions. The full range of available options includes graphic murals, plasma mounting capability, lockable storage and private meeting areas. A user-friendly, pictorial accessories section provides one-stop-shopping that includes signage, lighting, furnishings and promotional items. Via the nationwide Exhibit Rental Network (ERN™), Cyclonix serves all major convention cities, enabling customers to realize further savings. "Our goal is to provide our clients with an optimum mix of great design, simplified management and affordability," said Marty McGreevy, president of Cyclonix. Copies of the catalog can be downloaded from the Cyclonix or hard copies can be requested by calling Cyclonix at 800.470.0062 or visit our (Web site) www.cyclonix.com
George P. Johnson Issues "EventView 2009"
EventView 2009 reveals that senior sales and marketing executives in North America believe that among all marketing channels, meetings and events are the discipline that can be leveraged now to best drive ROI, and accelerate and deepen brand relationships. These findings and many others are uncovered in the annual EventView 2009: North America report. This first report reveals that face-to-face marketing activities are playing an integral role within the marketing mix, heightened in part by a downtrodden economy in which corporate marketers rely on every marketing dollar to deliver an increased and measurable impact. "EventView 2009: North America indicates that more than 60 percent of respondents have already transitioned or are transitioning from event marketing to experience marketing in the next 12 months," said Robert G. Vallee Jr., CEO of George P. Johnson. "This is a pivotal trend, and it shows that in the current downturn, senior-level marketers want the immediate and measurable business impact that experience marketing delivers. CPM is no longer the measure of success. It's about engagement and follow through… what experience marketing does better than any other discipline."
ExpoDisplays Offers SpiderMount,™
ExpoDisplays recently introduced SpiderMount,™ a monitor mount that brings audiovisual needs to portable trade show displays. SpiderMount™ is a device that connects VIZIO™ 22" LCD HDTV flat screen monitors to ExpoDisplays'™ Evolution™ pop-up display. SpiderMount's™ Patent Pending design is self-sufficient, requiring no alterations to the pop-up and no additional components. SpiderMount™ is the easiest and most cost-effective way to add high definition video and interactive computer presentations to a pop-up display. It weighs three pounds and assembles in less than one minute. Up to four SpiderMounts™ with monitors can be used on one 10' display, and use of the mount adds stability to the frame. The mount sits flush with the front of the graphics to give the pop-up a clean, finished look. SpiderMount™ has made LCD technology easy, affordable and practical for pop-up exhibiting. For more information about SpiderMount™, visit. (Web site) www.expodisplays.com
Paradigm Hits The Road With Disney's Sleeping Beauty Blu-ray Tour
Celebrating Disney's very first BD Live title, Sleeping Beauty, Paradigm Shift designed a high tech media tour that offered press an entertaining and interactive Blu-ray experience. The tour kicked off in Los Angeles with a Sleeping Beauty themed launch party, traveling on to New York, Washington DC and Minneapolis. Visitors at each stop enjoyed a comprehensive presentation within an "enchanting" and technically advanced environment, complete with custom Sleeping Beauty demo stations highlighting the BD features offered on the disc (Movie Chat, Movie Trivia and Movie Mail). Showcasing the "next generation of home entertainment," Paradigm modernized the infamous Sleeping Beauty Castle imagery with sleek modern lines, creating a fusion of classic Disney and new age technology.
Endemol Usa And Access 360 Media Produce 'Waiting For A Ride' Reaching Youthful Audience In-Store, Online And Mobile
Endemol USA, a market leader in interactive entertainment, and Access 360 Media, a premier in-store, online and mobile media network targeting the young adult demographic, announced a programming partnership to produce Waiting for a Ride, a new series that follows five friends as they road trip in search of the West Coast's best waves.
Slated to launch in April 2009 exclusively on Access 360's Media network, Waiting for a Ride will run several times a day alongside other content including music videos and action sports clips on more than 12,000 screens in young adult retail stores nationwide. A mobile campaign will be featured in-store and online, encouraging participation for a chance to get a surfing lesson of a lifetime from the cast.
The partnership combines Endemol USA's industry-leading production and Access 360 Media's vast distribution channels that target the young adult demographic in thousands of retail locations nationwide enhancing the in-store environment. "Our partnership with Access 360 Media allows us to offer exclusive, engaging content to a vast youthful, community via in-store, online, and mobile," said Joerg Bachmaier, Senior Vice President, Digital Media and Branded Entertainment, Endemol USA.
"Digital Out-of-Home is the right media recipe for today's environment; it is the 2nd fastest growing media growing category after online and reaches young adult consumers during their favorite activity-shopping," said Roman Tsunder, President and Founder of Access 360 Media. "We are very happy to partner with Endemol to bring Waiting for a Ride to our viewers and sponsors that want a personal, engaging and interactive experience." (Web site) www.access360media.com)
Kleenex With Lotion "Feelspace" Initiative
Kimberly-Clark recently kicked off the largest consumer sampling effort in the history of the Kleenex brand to support the roll out of its next-generation Kleenex with Lotion. As part of the next phase of the consumer sampling program, the Kleenex brand launched an experiential marketing initiative - the Kleenex Lotion Feelspace, in regional shopping mall centers. The Kleenex Lotion "Feelspace" will tour shopping centers in 10 U.S. Each winter weekend, the Kleenex with Lotion Feelspace environment will extend through a different retail center from floor to ceiling, in three different ways. The Anchor Experience - a 20 foot by 20 foot environment where consumers are encouraged to wander in and touch and feel different soft surfaces, which will include a 42-inch digital touch screen interaction. Satellite Experiences - a 2 foot by 2 foot manned station with product placed in highly visible/trafficked areas where consumers will be encouraged to touch and feel the soothing difference in the Kleenex with Lotion product and talk to Kleenex representatives. Ambient/In-life Media Experiences - window clings and floor graphics in malls to direct consumers to the Feelspace booth, as well as branded iPhone applications available on Apple iTunes .
Eat'n Park Retains The A Team As Promotion Agency
The A Team, a full service promotional marketing agency, has been chosen by Eat'n Park Family Restaurants to develop promotional plans for the chain.
"We felt that The A Team shared our philosophy on quality branding and strategic thinking and we're excited about the potential for the ideas that they developed," said Kevin O'Connell, Senior VP - Marketing Eat'n Park.
Tukaiz Develops Major Marketing Material For NHL's Chicago Blackhawks
Tukaiz, a leading provider of results-driven marketing communications services, Franklin Park, IL, has produced new theme music and player banners for the National Hockey League's (NHL) Chicago Blackhawks, becoming a major force behind the current revitalization of the team's image. The banners will hang prominently around the United Center throughout the season.
Designed to inject new energy into the Blackhawks' image and reflect the return of elite-caliber hockey to Chicago, the new music and banners have already scored a goal with fans. The new player banners consist of 23 one-sided, four-by-six feet banners that surround the interior walls of the United Center. Consistent with the Blackhawks' 2008-2009 season slogan of "One Goal," their design imparts a bold, unified presence to the arena. The strategic concept is fierce determination, featuring close-up shots of each team member in action.
Outwater Plastics
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
