Frank Bifulco, Vice President, Marketing, Coca-Cola USA, said: "Fully Loaded Summer taps into Surge’s brand positioning as the soft drink for people who have a blast experiencing life the fullest. We felt Checker Cabs were a great way to represent the sociable quality of Surge." To enter the sweepstake consumers mail in entry forms found on Fully Loaded Summer point-of-sale display at participating retailers and fountain outlets.
The Xtreem GX-Series is available in four unique models: The GX-1 features aggressive, rugged styling; the GX-2 boasts a comfortable fit; the cool look of the GX-3 fits into any beach or travel wardrobe; the shark-styled GX-4 is the perfect companion when swimming at depths down to 16.5 feet. All four models feature a double-thick external cover with comfortable rubber grips, and large camera controls that can easily be operated with a gloved hand. The cameras’ large viewfinder and high-eyepoint allow the user to look through the viewfinder when wearing goggles or sunglasses. The GX-1, GX-2 and GX-3 are splashproof, which allows them to be used in light rain or snow.
"Minolta understands the key to successfully targeting the younger, trend-setting generation is gearing the product to match the lifestyle," said Robert T. Lathrop, Senior Vice President and General Manager of Minolta Corporation’s Consumer Products Group. "The Minolta Xtreem GX-Series combines a cool look, affordable price and the versatility to withstand their extreme way of living."
Xtreem accessories, most of which can be used on all four cameras, include a belt/arm band, a holster, a mini tripod and a variety of straps.
The national release of White Soleo marks a change in packaging and marketing emphasis for the Soleo brand. Both wines are now packaged in clear bottles with Sutter Home’s proprietary VinLoc twistoff closure and pressure-sensitive labels featuring a large sun icon and a Mediterranean-style Soleo logo.
Sutter Home’s Senior Vice President of Marketing, Michael Jaeger, said these changes are part of Sutter Home’s effort to position Soleo as a "wine beverage" that can be enjoyed by novice wine consumers or in non-traditional wine settings.
Colorful new Soleo point-of-sale materials feature a 3-D image of mixed fruits in the shape of a grape bunch emerging from a tumbler rather than a wine glass. Spanish language versions of these materials are available because Soleo has sold well in cities with large Hispanic populations.
Sutter Home is also doing extensive in-store product tastings of Soleo, where legal, and where not, is offering consumers tastes of non-alcoholic White Soleo in chocolates. To encourage grocery store displays of the two wines, forthcoming promotions, such as "Soleo & Salsa," will feature Soleo snack recipe ideas developed by renowned cookbook author James McNair.
Mr. Kincaid brings a wealth of experience in all aspects of marketing, product development, operations and advertising. Chem Lab manufactures and markets a variety of swimming pool, household and automotive chemical products.
Mr. Steinbrink joined Phoenix Display in 1992. The announcement was made by Andrew Edelman, President of Phoenix Display.