RAM Forest Products Uses 'End-Cap TV' Digital Signage Network To Increase
Deck Sales In Home Depot Canada Stores
RAM Forest Products increased sales of deck accessories by more than 50% in Home Depot Canada stores last season, using MediaTile's Digital Signage End-Cap TV solution.
MediaTile's cellular-based solution is unique as it enables product vendors to deploy digital signage networks in retail stores without any on-site network IT set-up or ongoing management. RAM Forest Products worked with MediaTile Canada to create a multi-media lifestyle advertising campaign called "Create The Deck Of Your Dreams." The campaign was deployed on integrated end-caps in Home Depot stores to "connect" with consumers and promote all of the elements that comprise a home deck project.
"Using MediaTiles we were able to deploy an in-store broadcast network that dramatically increased our product sales for the 2006 season. Our totally integrated in-store approach provided us with maximum exposure, sales lift and return on our investment so much so that we will significantly expand the program in 2007 with more stores and more integrated end-cap displays utilizing the MediaTile platform," said Keith Knowling, CEO of RAM Forest Products. "MediaTile's plug-and-play system eliminates the costs and complexities of having to install, configure and manage a network in each Home Depot location-we simply use the 'cellular internet' that is integrated into each display."
For more information on the MediaTile Company, visit (Web site) www.mediatile.com
Kraft Grate-It-Fresh Combines Cheese & Grater In One
From Caesar salad to pasta primavera, grated parmesan cheese adds a distinctive touch to food. Now consumers can give everyday meals at home that restaurant quality taste with the new Kraft Grate-It-Fresh Parmesan Cheese. The first-of-its-kind block of natural Parmesan cheese and built-in grater, available in grocery stores nationwide, Kraft Grate-It-Fresh adds the fresh taste of grated Parmesan cheese to all types of dishes with just a few easy twists. Found nationwide in the grocer's refrigerated dairy section, Kraft Grate-It-Fresh Parmesan Cheese comes in a convenient 7 oz. size.
TUMS Dinermobile Visits NASCAR Events This Year To Offer Fans Fast Heartburn Relief
The TUMS Dinermobile will make it easy to find fast heartburn relief in the fan zone at 18 NASCAR events this year, as part of TUMS' racing program. The TUMS brand hit the track for the first time ever in the 2007 NASCAR Nextel Cup series season opener-the Daytona 500-at Daytona International Speedway. The TUMS brand was featured on the No. 40 and 41 Dodge Chargers raced by Chip Ganassi racing with Felix Sabates. TUMS will also hold a number of special events and sampling opportunities for fans during these NASCAR races.
"Racing is a great fit for the TUMS brand," said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. "The NASCAR fan is also a TUMS fan. In fact, some 21% of NASCAR fans turn to TUMS first when they have heartburn or indigestion, more than twice as frequently as they choose any other over-the-counter heartburn medication."
TUMS will bring its iconic diner imagery found in many of its commercials to life as part of the TUMS racing program. The new silver TUMS "Dinermobile" will travel to 18 fan events at race tracks throughout the country, as well as community events, food festivals and retailer locations.
Dole Sparklers In Cans Tent Card Promotes Product AwarenessDole Sparklers In Cans Tent Card Promotes Product Awareness
Dole featured this tent card to raise awareness that the three flavors of Dole Sparklers are now available in cans and therefore, increase sales. The signs were strategically placed on top of pallets of Dole Sparklers beverages.
This full color litho printed piece was printed on a 6 color Heidelberg press directly onto the board stock. It was then die cut into shape and shrink wrapped in packages of 15 for distribution.
The Dole Sparklers tent card was produced by Proprint Services, Inc., Toronto, Ontario, Canada (Web site) www.pop-online.com
Tommy Bahama Rum Launches In U.S.
Sidney Frank Importing Co. has joined forces with island lifestyle brand, Tommy Bahama, to introduce Tommy Bahama Rum this spring, the first ultra-premium rum from Barbados. Tommy Bahama Rum is made in Barbados at the legendary R.L. Seale Distillery and comes in two flavors: Tommy Bahama White Sand and Tommy Bahama Golden Sun.
Attune Rolls Out Yogurt & Granola Wellness Bars
Attune foods, a California-based natural foods company, has introduced Attune Yogurt and Granola Wellness bars, all-natural, 180-calorie daily wellness bars featuring more than five times the beneficial probiotics found in yogurt. Attune Yogurt and Granola Wellness Bars combine whole grains, nuts and dried fruit with a light yogurt coating for a wholesome, satisfy bar that is available in wild berry, strawberry bliss and lemon crème flavors. "Attune Yogurt and Granola Bars are a delicious and easy way to get the digestive and immunity benefits of probiotics, those live active cultures commonly associated with yogurt," said Rob Hurlbut, co-founder and CEO of Attune Foods. "Whether eaten as breakfast to go or as a satisfying snack, Attune bars are a tasty addition to your daily routine."
LUNA Tea Cakes Harnesses The Power Of Tea
LUNA, the makers of the Whole Nutrition Bar for Women, has launched LUNA Tea Cakes, the first nutrition bar to harness the power of tea, along with other ingredients to promote specific aspects of women's wellness, such as mood balance, better skin and longevity. Each LUNA Tea Cake combines organic ingredients, vitamins and minerals and premium organic tea from The Republic of Tea to deliver a wide range of functional nutritional benefits. LUNA Tea Cakes are available nationwide at natural food stores.
GUND Introduces New Brand Of Animated Plush Pals
GUND is introducing GUNDFun, a new brand of animated plush pals. The first push pal introduced under the new brand, Storytime Bear, is a cuddly, animated companion that reads the treasured Christmas Classic "Twas the Night Before Christmas."
David Beckham And Coty Team For INSTINCT Fragrance
David Beckham and Coty Beauty have teamed up to launch a new fragrance called INSTINCT by David Beckham. The collaboration between the legendary European soccer star and Coty Beauty is a fragrant representation of David Beckham's signature style-a combination of masculinity, strength and timeless style. INSTINCT will be available at broad distribution and drug stores nationwide, as well as JC Penney's, Sears, Kohl's and ULTA stores.
Dove Pro-Age Skincare Line Introduced For Women 50+
Dove is boldly challenging the "only young is beautiful" stereotype with the introduction of Pro-Age, a line of skincare products designed for women over 50 that includes active ingredients to help maturing skin and hair look their best.
"Dove seeks to create an attitudinal change in the anti-aging category-from negative and fear-driven to affirmative and hope-driven," said Kathy O'Brien, Dove Marketing Director. "Pro-Age is about looking great for your age."
The initiative is brought to life through a global communications campaign created with internationally renowned photographer, Annie Leibovitz, an over-50-year-old woman herself, featuring images of real women, literally uncovering all of their age spots, grey hair and curves, demonstrating that women are genuinely stunning at any age.
Fisher-Price's New Smart Cycle Combines Physical Play & Learning
Fisher-Price has unveiled the Smart Cycle, an innovative new toy that combines physical play with learning for preschoolers, three- to six-years-old. The Smart Cycle is a whole new way to provide learning to preschoolers as well as prevent childhood obesity. Using plug and play technology, parents simply plug the stationary bike into their TV's A/V jacks. Kids start pedaling and steering to play fun learning games right on the TV. The Smart Cycle comes with one software title, Learning Adventure. Additional software titles sold separately for $19.99 include: Dora's Friendship Adventure, Sponge Bob's Ocean Adventure, Hot Wheels, Barbie Fairytopia, Diego's Animal Rescue and Discover The Dinosaurs. The Fisher-Price Smart Cycle will retail for $99.99 and will be available in July 2007.
SmartScan By Kwikset Allows Entry Via Fingerprint Scan
Kwikset has unveiled SmartScan, a biometric keyless entry system for home use that allows entrance with just the swipe of a finger. The revolutionary SmartScan technology completely eliminates the need for a key or key code, utilizing only a fingerprint scan. Over 50 unique users can be programmed into the system with a special timed "lock-out" feature that allows various levels of access options from 24/7, to temporary, to time restricted. Kwikset's SmartScan also delivers a sleek, attractive designer look and feel, with its biometric fingerprint reader integrated into the overall design.
NASCAR NEXTEL FanView Now Available For Sale
The NASCAR NEXTEL FanView is now available for purchase. This next-generation hand-held race day scanner provides video, audio, real-time data and statistics for fans attending NASCAR NEXTEL Cup Series weekends. "The fan response to the NASCAR NEXTEL FanView has been overwhelming," said Dean Kessel, Director of NASCAR NEXTEL Cup Series Marketing for Sprint NEXTEL. "It's hard to monitor all 43 drivers on the racetrack, and that's why our audio replay feature has been wildly successful."
USG Introduces Mold Tough Gypsum Panels
USG has introduced Sheetrock ® brand Mold Tough ™ gypsum panels, the first patented wallboard that actively inhibits mold growth on the surface paper, both back and front, and in the gypsum core. "Moisture damage and mold growth are widespread problems that continue to plague builders, contractors and homeowners," said John Pappas, USG's Product Marketing Manager, Drywall Systems. "We believe that the new Mold Tough panel when combined with proper building design, construction and maintenance practices, can significantly reduce typical moisture and mold problems."
Altoids Dark Chocolate Dipped Mints Debut
The Wm. Wrigley Jr. Company has unveiled its first Altoids Dark Chocolate Dipped Mints integrated marketing campaign. The refreshingly honest "Say it with Altoids" campaign, recently launched nationwide with the opening of temporary premium sampling stores in New York City, Chicago and Miami.
"The growing consume trend toward 'indulgent experiences' is booming across multiple product categories including chocolate, so from a consumer perspective it is the right time to introduce Altoids Dark Chocolate Dipped Mints," said Paul Chibe, Wrigley's Vice President of U.S. Marketing.
At the "Altoid Curious & Original Chocolate Shoppe," the happily single seeking to escape the Valentine's Day madness were able to sample free Altoids Dark Chocolate Dipped Mints and a complimentary cup of coffee while browsing a selection of postcards featuring humorous Altoids spoofs on traditional Valentine's Day messages.
Fisher Nuts Offer Healthier Snack Options
Fisher Nuts is introducing a line of almonds and pecans coated with invigorating spices. Fisher's Flavored Nuts are available in six flavors including Honey Roasted Almonds, Orange Ginger Almonds, Honey Cinnamon Almonds, Cinnamon Pecans, Candied Pecans and Praline Pecans. The Company is also introducing a line called Fisher Snack Naturals as a healthy snack alternative.
Rockport To Launch Collection With adidas TORSION System
The Rockport Company will introduce an evolutionary footwear collection featuring adidas TORSION ® System technology. The new collection, with men's dress, casual and outdoor looks, will raise the bar in the comfort lifestyle shoe category, combining advanced technology engineered for athletic footwear with modern, sophisticated style. At its launch, the Rockport with adidas TORSION System collection will include 25-30 styles, ranging in price from $120-$200.
The Laundry Station Introduced By GarageWorks
Gladiator GarageWorks, a leader in garage organization, has unveiled a Gladiator branded Laundry Station containing a Washer and Dryer. The Laundry Station meets practical garage needs, taps into the Whirlpool Corporation expertise in the laundry sector, and sports the signature Gladiator brand tread plate look and rugged styling. "The Laundry Station provides customers with the ultimate in garage laundry products," said Michele Savalox, Gladiator GarageWorks Senior Marketing Manager.
VTech Introduces Gadget Multimedia Device
VTech Electronics is marking its debut in the entertainment, multimedia device arena with the introduction of Gadget. With eight ways to play, Gadget gives tweens (ages 6 and up) all the media action they desire in one handheld device from a digital camera, movie maker, mp3 player and FM radio, to games, Internet downloads and voice and text messaging. Gadget will be available for $99.99 in fall 2007.
Harbin Lager Asian Import Beer Now Available In U.S.
Harbin Lager, an upscale Asian import beer brewed and packaged in China by the country's oldest brewer, Harbin Brewery Group., is now nationally available in the U.S.
"Asian influence in the U.S. continues to grow and people of many different ethnicities are intrigued by Asian cuisine and culture," said Thuy Vi Quach-Braig, Alliance and Import Product Manager, Anheuser-Busch. "Harbin Lager has a rich Chinese heritage, its taste differentiates it from other Asian beers and it's an idea accompaniment to spicy and aromatic Asian cuisine."
Tesco Opens 'Fresh & Easy Neighborhood Market' Grocery Stores In U.S.
Tesco is opening "Fresh & Easy Neighborhood Market" grocery stores in the U.S. based on its success in countries throughout Europe and Asia. The company is focusing on the Greater Phoenix area along with Las Vegas, Los Angeles and San Diego later in the year.
"The Fresh & Easy Neighborhood Market format is designed to draw customers back to their local neighborhoods by offering high quality, fresh and nutritious food at affordable prices," said Tim Mason, Fresh & Easy Neighborhood Market CEO. "Our Company has enjoyed strong success in countries throughout Europe and Asia, and we are excited to bring that success to America."
Carlson Hotels Partners With Coca-Cola For NCAA Basketball Promotion
Carlson Hotels Worldwide is partnering with Coca-Cola for a promotion that offers guests of Radisson or Country Inns & Suites the opportunity to win hotel accommodations for two, including airfare and VIP seats for the 2008 NCAA Men's Basketball Final Four in San Antonio, TX.
"It's clear that college basketball fans are among the most passionate in the country, so we're excited to partner with our friends at Coca-Cola to provide them with a fun and rewarding way to follow their favorite teams through an NCAA Final Four Package," said Peter Goldreich, Vice President of Marketing at Carlson Hotels Worldwide. Guests staying at a Radisson hotel or Country Inn & Suites as part of the promotion will receive a collectible sports bottle that includes a Coca-Cola product along with a free appetizer coupon from T.G.I. Friday's, and a game piece with a promotional code to enter online for a chance to win 2008 NCAA Men's Final Four tickets.
Shannon Ridge Names Girty V.P. Sales & Mktg.
Lake County's Shannon Ridge winery has named John Girty Vice President Sales & Marketing. Girty joins Shannon Ridge from Ste. Michelle Wine Estates where he was responsible for significant growth for the Company's Chateau Ste. Michelle, Columbia Crest and Domaine Ste. Michelle wine brands.
Nickelodeon Promotes Marketers Tanki & Tracy
Nickelodeon has named Frank Tanki the Vice President, Brand Marketing and Jennifer Tracy as Vice President, Digital Promotions Marketing. As Vice President, Tanki will direct the brand management of Nickelodeon brands and hit properties. Tracy will be responsible for the promotions marketing strategies for Nick.com, NickJr.com, ParentsConnect.com, and GoCityKids.com.
Nexia Appoints Montana To Lead Retail Growth
Nexia Holdings, through its wholly owned subsidiary Gold Fusion Laboratories, has appointed Andy Montana to direct the growth strategies of its retail chain Black Chandelier. Most recently, Montana helped grow the LoveSac brand and retail chain from 10 to 80 stores nationwide.
CODi Appoints D. Hillman V.P., Sales & Mktg.
CODi, a provider of high quality notebook computer cases, has named David Hillman to the position of Vice President, Sales & Marketing. A 20 year veteran of the office supply and computer accessory industry, Hillman joins CODi from ACCO Brands, where he served as Sr. Director of Trade and Channel Marketing.
Henry Wurst Introduces BioLam ™
Henry Wurst, a Kansas City, MO-based commercial printing and communications company, is incorporating a new germ preventative thermal film laminate, BioLam ™, which helps reduce and control the growth of bacteria on laminated print documents. BioLam film will help prevent the spread of bacteria, mold, mildew, fungi and damaging microbes. BioLam film incorporates the natural protection of silver, a powerful antimicrobial ion that attacks microbes to prevent them from growing. For more information, contact Henry Wurst, Inc., (Tel) 816-842-0704 ext. 204
General Motors is bringing the wonder of fuel cell technology, hybrid vehicles and ethanol-powered cars and trucks to life with the newly opened "Fuel For Thought" display at Walt Disney World Resort's Epcot ® theme park near Orlando, Florida. The exhibit features unique, interactive components to provide edutainment for visitors of all ages about advanced automotive technology and the road to a greener future. "Fuel For Thought" is comprised of interactive kiosks and games, a special floor projection, plasma wall elements, bright graphics and messaging, vehicle displays with information conveyed through lighting and video, and live narrated presentations. The walk through "Fuel For Thought" begins down a livegreengoyellow.com pathway designed with brilliant graphics and a plasma wall with an expansive photo for a cornfield. As visitors pass by, they will see the cornstalks parting in a wavelike fashion. The opposite wall is dotted with porthole-like windows that provide an introduction to different GM environmental activities throughout the world. The yellow pathway leads up to the exhibits on bi-level space filled with a variety of activities to enjoy. Five touch screen games are stationed in the backside of the porthole-like windows, including a trivia game about hybrid technology, a Stalk Car racing game, and a memory game where one matches the photos from a fuel cell marathon. The free-standing kiosks have numerous buttons, dials, video screens, lighting effects, factoids and more for interactive learning about fuel cells, hybrids and E85. The main exhibit space floor is highlighted by a giant projected circular graphic controlled by motion sensors. Upon exiting "Fuel For Thought", the future of the automotive industry is expanded upon with a display featuring the AUTOnomy, the world's first vehicle designed from the ground up around a fuel cell propulsion system.
9Lives Morris' Million Cat Rescue Campaign Kicks Off
De Monte Foods has launched the second phase of the 9Lives Morris' Million Cat Rescue Campaign nationwide tour to help rescue one million homeless cats.
"Through Morris' Million Cat Rescue Campaign, Morris, Li'l Mo and 9Lives are continuing to educate people about the importance of cat adoption, and we're giving future pet parents the resources and opportunity to adopt a cat of their own," said Ryan Thomas, 9Lives Brand Manager.
During the tour, Morris' Million Cat Rescue Campaign tour bus will be visiting animal shelters, retailers and other venues to help his homeless friends find loving, caring homes. Morris the Cat, the 9Lives cat food icon, will be making personal stops in every market to promote his cause and give people a chance to meet one of the world's most famous felines.
As a commitment to Morris' efforts, 9Lives brand will donate a percentage of all sales, including the newly formulated 9Lives Daily Essentials and 9Lives Tender Cuts cat food, to animal rescue shelters nationwide.
Marketing Drive Worldwide Names Shoptaw GM
Shannon Shoptaw has been named General Manager of Marketing Drive Worldwide's Bentonville, AK office. Marketing Drive's Bentonville location recently relocated to 1104 South Walton Blvd. to accommodate additional employees.
"Shannon's ability to leverage her in-depth understanding and knowledge of Wal-Mart strategies has been instrumental to the success of client programs," said Michael Harris, President, Marketing Drive Worldwide.
Guitar Center To Search For The Next 'King Of The Blues'
Guitar Center, a leading instrument retailer, has launched "King of the Blues" '07, the world's largest guitar competition. Geared towards promoting players with deep passion and commitment to the craft, "King of the Blues" is an annual celebration of a genre that is the root of today' music.
"'King of the Blue's is more than a talent contest," said Dustin Hinz, Manager of Event Marketing and Promotions for Guitar Center. "This is about finding someone who loves making music and helping him or her become a working artist."
The grand prize winner will receive: 7 days in the studio with Grammy Award winning producer and guitar aficionado Pete Anderson; 2007 Ford Mustang; Gibson '59 VOS re-issue Les Paul; 1-year Gibson endorsement deal; write-up in Guitar World magazine, Gibson GA40 Amplifier; Apple MacPro 2.66 GHz computer with 23-inch Cinema HD monitor; and $2500 Levi's Shopping Spree.
The Spark Names R. Baerman Executive Producer, Events
The Spark, a leading engagement marketing firm, has appointed Robyn Baerman to Executive Producer, Business Meetings and Events. She has more than 10 years of experience in event planning. Prior to joining the Spark, Baerman was a Creative Project Manager for Fleishman-Hillard Creative.
Aspen Marketing Opens New Offices In NYC
Aspen Marketing Services, the nation's fifth largest marketing services agency, has opened its new offices in New York City at 295 Madison Avenue. The new office will house the Company's Public Relations and Experiential divisions. The New York City office will be run by Tim Hanlon, Aspen Marketing's Executive Vice President.
