Creative World

Week of May 16, 2011

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Clinique Creates New Shopping Experience With Skin Care Diagnostic Tool On Apple iPad®

Clinique continues to drive consumer service innovation by introducing new digital technologies at various points of sale. Clinique is the first cosmetics brand to use the Apple iPad®1 in-store as part of a state-of-the-art, self-guided skin care diagnostic tool being rolled out at select counters nationwide.

"Clinique was built on the promise of providing our consumers with the most personalized, engaging and informative experience at every interactive touchpoint," said Lynne Greene, Global Brand President of Clinique, Origins and Ojon. "By integrating digital technologies into the Clinique shopping experience, we are offering the consumer a stimulating and socially modern way to connect with the brand."

Using software exclusive to Clinique on the Apple iPad® at Clinique counters, consumers identify their skin care concerns and receive personalized recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer's personal needs. At the end of the intuitive analysis, consumers receive a printout or email with a list of their custom-fit product recommendations. Ricardo Quintero, Clinique's Senior Vice President, Global General Manager, Market Development, said, "We feel it is the perfect time to introduce the Apple iPad® customized to the Clinique experience."

Talbots Opens New Design Concept Store With Customer-Driven Design

Talbots has opened a new design concept store at the Westfield Garden State Plaza in Paramus, New Jersey. This unique and innovative 5,500 square foot store features an upscale residential feel, five individual rooms for different merchandise stories, and other exciting elements which bring Talbots "Tradition Transformed" brand platform to life and will appeal to both long-time and new Talbots customers.

The Garden State Plaza design concept store pays tribute to the Talbots brand heritage and DNA through its personalized and boutique-like shopping environment. Extensive customer research and feedback drove many of the important features of the store's design and merchandise presentation, which include a new color palette, a more luxurious fitting room environment, area rugs, marble nesters, ceramic tiles, étagères, brass-rimmed windows and a brass door. The store carries a full assortment of missy and petites merchandise and offers the widest breadth of style choices in apparel, accessories and shoes. As a design concept location, key features in store design, fixtures and merchandise presentation are being evaluated for potential rollout to existing stores in support of the company's overall store reimage program.

Commenting on the strategy for the new store's design and features, Michael Smaldone, Chief Creative Officer, said, "The opening of this design concept store is a significant step in continuing to push the Talbots brand forward and offering a premium customer experience across all of our channels. This unique store brings the highest standard of our 'Tradition Transformed' platform to our customers and allows us to engage with her through a memorable and more personalized shopping experience that we modeled after a woman's dream closet. We are delighted with the positive feedback we have received about the store from our customers since the opening." In order to deliver the unique an innovative shopping experience of this new design concept store and maintain brand integrity, Talbots partnered with Kramer Design Group on architecture, interior design, graphics and merchandising.

EFFEN® Vodka Introduces EFFEN® Cucumber Vodka

Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka. Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN's smooth, clean, crisp taste that vodka lovers have come to expect from the brand. It is crisp and clean, pairing well with melons such as cantaloupe and watermelon and provides a unique twist on traditional martinis.

"When we decided to expand the EFFEN line, we searched for a flavor that fit the modern character and Super Premium nature of our brand," said Kim Washington, Senior Director, Vodkas for Beam Global Spirits & Wine. "Cucumber is one of the most exciting flavors being used in today's top bars and high-end restaurants, making it the perfect fit for the EFFEN line. It's unique, but not unapproachable."

Hostess® Kicks Off Twinkie Mania Promotion And Sweepstakes

Hostess®, the maker of America's most iconic snack cakes, is kicking off a Twinkie® Mania sweepstakes. This unprecedented promotion invites Twinkie lovers everywhere to write a new chapter in Twinkie history by casting their votes for a new flavor filling. The candidates up for election for new flavor are: Raspberry Tart, Cookies n Creme, Blueberry Pie and Lemon Meringue, and the winning flavor will be featured as a limited time offering in the Hostess product line.

As part of the promotion, Hostess is introducing two new limited-edition flavors - Chocolate Creme and Strawberry & Creme - which are now available in stores across the country. The two new varieties will compete with the Original Vanilla Creme filling for the title of best current flavor. In addition, one lucky Twinkie lover will win $25,000 when registering two UPC codes online of specially marked packages of any variety of Twinkies.

"Twinkie Mania is sweeping the country, and we are excited to let our fans' voices be heard as they indulge in our newest varieties and campaign for the next Twinkie flavor," said Mike Touhey, Vice President of Snack Marketing for Hostess.

Coca-Cola And Heinz Announce Landmark Partnership To Expand Use Of Innovative PlantBottle™ Packaging This Summer

Coca-Cola and H.J. Heinz have formed a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola's breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles. The partnership is an industry-first, and one that both companies hope others will follow to transform how food is packaged around the world.

PlantBottle™ packaging looks, feels and functions just like traditional PET plastic, and remains fully recyclable. The only difference is that up to 30 percent of the material is made from plants. The plant material is produced through an innovative process that turns natural sugars found in plants into a key component for PET plastic. Currently, PlantBottle™ is made using sugarcane ethanol from Brazil, the only source widely recognized by thought leaders globally for its unique environmental and social performance. Heinz's adoption of the PlantBottle™ technology will be the biggest change to its iconic ketchup bottles since they first introduced plastic in 1983.

"The partnership of Coca-Cola and Heinz is a model of collaboration in the food and beverage industry that will make a sustainable difference for the planet," said Heinz Chairman, President and CEO William R. Johnson. "Heinz Ketchup is going to convert to PlantBottle™ globally, beginning with our best-selling 20-ounce variety of Heinz Ketchup, which will reach consumers this summer." Coca-Cola first launched PlantBottle™ in 2009 on brands that include Coke®, Sprite®, Fresca®, iLOHAS®, Sokenbicha® and DASANI® water.

BUBBA Burger® To Open Original BUBBA Burger Grill™ Restaurants

BUBBA burger®, has developed its Original BUBBA burger Grill™ restaurants, a fast casual restaurant chain featuring a menu centered around all varieties of the premium BUBBA burger® - or BUBBAs - including its Original, Sweet Onion, Jalapeno, Reduced Fat, Mini BUBBA Bites, All Natural and Certified Angus Beef® as well as the new All Natural Turkey BUBBA burger. Guests of BUBBA burger Grill™ will create their own unique BUBBA by selecting from a wide variety of options including their choice of BUBBA burger variety, buns, toppings, cheeses and sauces. Additional options include the BUBBA chicken sandwich and a mini BUBBA dog platter.

Following the chain's initial four units currently under development in Jacksonville, FL, BUBBA burger Grill™ plans to grow across the country through traditional restaurant locations as well as food courts, airport locations, college campuses and sporting venues.

First International Joe Fresh Flagship Store To Open In New York City

The Joe Fresh brand plans to open its first international flagship store in New York City in the fall of 2011. This new store represents an exciting evolution for the apparel, accessory and beauty brand which is currently only available in Canada. "We get frequent requests from fans in the US who have heard about Joe Fresh clothing and cosmetics from their Canadian friends and family and they keep asking for us to open stores south of the border," says Joe Mimran, Creative Director of the Joe Fresh brand. "We felt it was time to make the first step into the international market with a store in the American fashion capital, and one of the most exciting cities in the world, New York."

The historic glass box on the corner of Fifth Avenue and 43rd Street, near the New York Public Library and Bryant Park, will be respectfully remodeled to bring the Joe Fresh brand aesthetic to life with modern fixtures and a fresh white finish. "This new location, on one of the most important shopping streets in the world, will introduce the Joe Fresh brand to a new audience of savvy shoppers," said Lucy van der Wal, Senior Vice President, Joe Fresh Stand-Alone Stores. "We can't wait to see the reaction from those new to the brand when they first see our style, feel our fabrics, try on our garments and be amazed by the value."

Toys"R"Us®, U.S. Launches 'Be A Hero For Autism' Fundraising Campaign To Benefit Autism Speaks

Toys"R"Us has launched its nine-week in-store fundraising campaign to benefit Autism Speaks, North America's largest autism science and advocacy organization. Monetary donations will be collected at all Toys"R"Us® and Babies"R"Us® stores and online at Toysrus.com/AutismSpeaks.

To celebrate the fifth consecutive year it has teamed up with Autism Speaks, the company unveiled a new theme, "Be A Hero For Autism," which highlights the everyday heroism of children affected by the disorder, as well as their caregivers, and those who are helping to find the cause and cure of autism through donating time and money. Building on the "Be A Hero For Autism" theme, the company's dedicated microsite, Toysrus.com/AutismSpeaks, will introduce visitors to several heroes through a "scrapbook" featuring children with the disorder and showcasing their daily achievements.

Inspiring in-store signage displayed in Toys"R"Us and Babies"R"Us stores across the country will highlight children with autism as super-heroes and appeal to consumers to donate by looking to the hero within. Additionally, customers who donate $10 or more to Autism Speaks at any Toys"R"Us or Babies"R"Us store will receive a reusable, giraffe-themed shopping bag designed by James Hogarth, a talented artist with autism, while supplies last.

Macy's Gives Shoppers A Backstage Pass To Learn About Latest Must-Haves And Spring Trends Via Mobile Technology

This spring, Macy's helps customers unlock magical moments in-store when they scan a code or send a text message with Macy's Backstage Pass. A groundbreaking new initiative for the retailer, Macy's Backstage Pass customizes QR code and SMS technology to deliver exclusive and engaging video content to users' mobile phones.

Bringing the retailer's celebrity designers and fashion authorities more directly into every store location nationwide, Macy's Backstage Pass codes will deliver 30-second films to users' mobile phones that provide fashion inspiration, advice and tips. Following the initial video feature, users will have the option to select longer-length content that will take them further backstage with each designer or brand.

"Macy's new Backstage Pass is an exciting evolution that brings our stable of fashion experts and designers directly to the customer while they're shopping in our store, through their hand-held mobile devices," said Martine Reardon, Macy's executive vice president of Marketing. "By providing fun and informative video features via an easy-to-use, direct-to-consumer platform, we are connecting and engaging our customer in a personal way that enhances and adds a new element to their shopping experience."

TAKE 10™ Beverages Introduces Two Calming Dietary Supplements To Relax And Sleep

TAKE 10™ Beverages has introduced TAKE 10™ To Relax and TAKE 10™ to Sleep, a line of calming dietary supplements available in daytime and nighttime strengths. Each two-ounce bottle is available at select grocery and convenience stores nationwide and features a proprietary blend of natural herbs including Kava Root, Rose Hips, Passionflower and Chamomile.TAKE 10™ to Relax features 875 milligrams (mg) of herbal ingredients in a white grape flavor to provide just the right amount of stress relief for the workday. TAKE 10™ to Sleep features a blackberry flavor and 630 mg of herbal ingredients that aid in restful sleep without the use of over-the-counter or prescription medications.

Husqvarna Launches New Robotic Mower For Small Gardens - Automower® 305

Husqvarna has introduced the new Automower® 305 robotic lawnmower, which represents the third generation of silent, automatic robotic lawnmowers that provide a perfect, trouble-free lawn. The compact and lightweight newcomer targets homeowners with smaller gardens with lawns, up to 500 m2. As with its bigger siblings from Husqvarna, it offers homeowners carefree mowing throughout the season. The robotic lawn mower weights 7 kg. This makes it easy to move between areas, for example in the case of townhouses with separated lawns, and it will not flatten the grass. But it is only easy to move for the owner. Like all Husqvarna robotic lawn mowers the new model has an advanced Anti Theft System with an alarm and a personal PIN code that makes the machine useless if stolen.

Green Mountain Debuts Paper-Based K-Cup Portion Pack With Celestial Seasonings Green Tea

Green Mountain Coffee Roasters will package and distribute a new green tea in a K-Cup® portion pack made with paper. Celestial Seasonings® Honey Lemon Ginseng Green Tea is the first beverage to be offered in the new paper-based K-Cup, which is designed for use in the Keurig® Single-Cup Brewing System.

Paul Comey, Vice President of Environmental Affairs for GMCR, said, "We believe K-Cups made with renewable resources like paper represent a positive step as we continue to search for more sustainable alternatives to our current portion pack technology."

Horizon® Launches Organic Fat-Free Milk Plus DHA Omega-3

Horizon® has launched organic Fat-Free Milk Plus DHA Omega-3, which is the latest product to join the company's line of organic milk fortified with DHA Omega-3. The new Fat-Free Milk Plus DHA Omega-3 provides consumers with the same healthy benefits of DHA-fortified milk, but with less fat and calories. Horizon is the only organic milk brand offering a Fat Free milk product enhanced with DHA Omega-3. All Horizon Organic Milk Plus DHA Omega-3 products are produced with Martek Biosciences' life'sDHA™, a vegetarian and sustainable source of plant-based DHA. Horizon Organic Fat-Free Milk Plus DHA Omega-3 is now available in supermarkets and natural food stores nationwide.

CVS/pharmacy Introduces Just The Basics Line Of Essentials At Lowest Prices

CVS/pharmacy has introduced Just the Basics™, a new line of household essentials that brings smart simplicity to shopping for everyday value. With nearly 100 items available today, and plans to expand the line, Just the Basics offers customers' quality essentials at the lowest prices on CVS/pharmacy shelves every single day. The newest store brand product line available exclusively at CVS/pharmacy, Just the Basics offers a large selection of practical items from a variety of categories throughout the store including household, beauty, baby and personal care. Additionally, Just the Basics offers the lowest prices and highest value when compared to store and national brand options with equivalent sizes and quantities.

"We know our customers want the option to save where they can so they can spend where they want," said Grant Pill, vice president of merchandising for CVS/pharmacy. "Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy."

Pelican Brands To Launch Its Agoston Wine Brand Across U.S.

Pelican Brands will launch its Agoston wine brand across the U.S. in 2011. Bodegas Virgen del Aguila, the Spanish wine cooperative confirmed Pelican Brands has been named the exclusive U.S. importer of Agoston wines. Pelican Brands will launch both Agoston's Red Blends - a Garnacha & Syrah and a Tempranillo & Cabernet.

"Spain has long produced beautiful yet accessible wines. With these wines typically retailing for $5-$7.49 per bottle, we are delighted to bring such a combination of exceptional quality and amazing value to our customers," said Art Massolo, EVP Business Development at Pelican Brands.

MoneyGram International Promotes Juan Agualimpia To EVP And CMO

MoneyGram International has promoted Juan Agualimpia to executive vice president and chief marketing officer. In this position, he becomes an officer of the company with increased responsibilities that include MoneyGram's global branding and marketing, product management and MGO, the online money transfer service.

True Religion Apparel Names David Chiovetti SVP Of North America Retail

True Religion Apparel has named David Chiovetti as Senior Vice President of North America Retail, a newly created position. Chiovetti was most recently Vice President of Stores, Guess and Guess by Marciano. Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, said, "His proven track record of executing growth plans while maintaining strict cost controls will prove invaluable as we expand our U.S. Consumer Direct business while maintaining our targeted margins. His focused efforts to refine and improve upon our current domestic retail operations will further strengthen our Company."

Xsovt Brands Adds Jeanne McPhillips Dolan As V.P. Strategy And Planning

Xsovt Brands, a new lifestyle brand and footwear company, has appointed Jeanne McPhillips Dolan as Vice President of Strategy and Planning. McPhillips Dolan's initial focus will be to facilitate the launch of Xsovt's initial footwear product (scheduled for August 2011). McPhillips Dolan brings an accomplished track record in the fashion and merchandising space to Xsovt including 8 years within the Federated Department Stores umbrella and 9 years of category and branded merchandising experience from Limited Brands (Express), QVC, and Levtran Enterprises (DTLR). For the past 4 years, she spearheaded the sales and marketing efforts for Merchant Forecast, an independent research firm specializing in retail apparel.

TripAdvisor Appoints Barbara Messing CMO

TripAdvisor®, a world-leading travel site, has named Barbara Messing to its management team as chief marketing officer, to lead the company's global marketing efforts. Messing will lead all of TripAdvisor's consumer marketing activities, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships. Messing comes to TripAdvisor from Hotwire, also part of the Expedia, where she served in several key leadership roles.

Aisle Advertising Offers Mobile Demo Stations

Aisle Advertising offers lightweight, durable, mobile Demo Stations and Kiosks with impactful graphics and no tools required. These patented products are sustainable and recyclable - fabricated out of light weight all weather materials. The Fold and Roll -demo station with front graphic sets up under 60 seconds and is ideal for Food sampling stations, Beverage tasting bars, Product demonstrations, POP, Recruitment and Reception counters. For more information, contact Aisle Advertising, 13106 April Lane, Minneapolis, MN 55305, Tel. 952 960 4959; (Web Site); (Web Site) www.aisleadvertising.com

Braeside Offers Counter Kiosks Curved Panels

Braeside Displays offers new counter kiosks that are ideal for launching a family of products. Hardworking and elegant, these double, triple, and four-sided displays have contemporary curved panels that offer 360 degree viewing. These unique, compact marketing solutions are perfect for tables, counters and desks. 8 ½ "x 11" graphic inserts can be changed out in seconds. Larger units offered with rotating swivel bases and optional literature holders. For more information, call Braeside Displays (800) 837-9888 or visit (Web Site) www.braesidedisplays.com

Foster Manufacturing Offers Edge-Lit "Light Guide" Ultra-Thin Panels

Foster Manufacturing offers Edge-Lit "Light Guide" Ultra-Thin Panels, ideal for Backlit Displays, Signs and Graphics. Innovative "v-groove" precision-etched acrylic panels distribute light perfectly. There's never a hot spot or shadow, no matter what the angle or viewing distance. Cold cathode fluorescent tubes (CCFL) in the sides provide high and even brightness: 2,500-3800 Lux illumination. It is ultra thin- only 1 5/8" deep, narrow profiles of just 42mm deep, which are very elegant. It is easy to change graphics with front access. It also features an all aluminum structure, silver anodized finish is standard, and other colors are available. For more information, contact Foster Manufacturing, 905 Louis Drive, Warminster, PA 18974, (Tel) 215-442-1700, (Web Site) www.fosterkeencut.com

Moss Groove Offers Simple Framing System Designed Showcase Fabric Graphics

Moss Groove is a simple framing system designed to showcase fabric graphics. Perfectly patterned fabric slides into the extrusion's groove for a clean and evenly tensioned fit, minimizing visible framework. Once the extrusion is built and mounted, graphic replacement is easy. Moss Groove can be hung on the wall, suspended from the ceiling or floor-supported. Create a light box by adding one of Moss' many LED lighting options. Light Boxes are available in a variety of profiles from approximately 1/2 in. to 4 in. and can portable or permanently mounted to a wall. For more information, contact Moss Inc., 248 Northport Ave., Belfast, ME 04915, (Tel) 800.341.1557. (Web Site) www.mossinc.com

TM Shea Products Offer Lozier And Madix Gondola Top Rails

TM Shea Products, Inc. is now stocking a 2-sided 12" tall extrusion with special universal clamps for Lozier and Madix gondola top rails. Custom signs can be printed with 4C graphics and curved sides (as pictured). Pop-out and pop-up graphics can also be added for 3D effect. These can work off end cap fronts and/or down aisle, linked together in a continuous run or placed in 8-12' intervals down long gondola runs. Many various designs for category way-finding available. Art development, printing, turn-key custom store kit pack-outs and drop shipping are available. For more information, contact TM Shea Products, (Tel) 800-992-5233, (Web Site) www.tmshea.com

Tec Art Industries Offers LED EPOXY RESIN SIGNS

Tec Art Industries offers one of the most unique, cost effective and eco-friendly ways to put your brand in lights - LED EPOXY RESIN SIGNS. These are a great alternative to neon. These bright white LEDs maintain their brightness for over 50,000 hours and use only 1/10th of the power of neon for big on-going savings on electricity. These super lightweight signs are easy to hang and less expensive to ship than neon. There is no need to worry about broken tubes and hazardous materials. No replacing noisy or burned out transformers. These signs show off your brand message at its best and brightest! For more information, contact Tec Art Industries, Inc., 46925 West Road, Wixom, MI 48393, (Tel) 248-624-8880, (E-Mail) sales@tecartinc.com, (Web Site) www.tecartinc.com

STRATACACHE Introduces ActiVia Gestural Interactive Technology

STRATACACHE, a leading provider of digital signage, has introduced its newest ActiVia Gestural Interactive technology. STRATACACHE applied its innovative Gestural Interactive technology to produce the Gestural Mannequin, an engaging, digital display featuring dynamic content that is programmed to respond to consumer hand gestures when motion-based sensors and cameras located on/in digital displays are triggered. This technology creates the ultimate, immersive experience for consumers, engaging them to interact with featured in-store products-heightening consumer communication, strengthening brand loyalty and increasing purchase intent. The technology powering the Gestural Mannequin-STRATACACHE's ActiVia for Media software-is linked to store inventory data, revealing specific products for consumers to virtually browse via gestures, then select styles and check inventory to finalize their purchases. "This highly desired, interactive platform delivers great potential for both retailers and brands," said Chris Riegel, STRATACACHE CEO. "With Gestural Interactive technology, we are able to not only deliver content to help increase purchase intent, but also assist shoppers in finding the right products-improving the customer experience and aligning customers with products that meet their needs and desires." For more information, visit (Web Site) www.stratacache.com

MvixUSA Introduces Mvix Ceeno Signage Player

MvixUSA, a market leader in technology and products for high-definition entertainment, business signage solutions and networked accessible storage devices, has launched its new signage player Mvix CEENO for Retail, Restaurants and Real Estate industries. Designed for SMB applications, Mvix CEENO offers a simple, affordable, yet feature-rich system for displaying promotional or informational videos, digital slideshows, and text ticker. "CEENO is a turnkey system for small retail locations requiring a medium of dynamic product advertisements, restaurant for electronic menuboards or for real-estate agencies for enabling digital showcases for their property," said Mike Mallon, the VP of business development of Mvix. "Its robust hardware and feature-rich content management system makes it an ideal choice for these SMB-3R markets we are targeting." Ceeno's hardware and software architecture is focused around its ease of use. A simple-to-use, on-screen display menu allows users to configure its setup for network-based versus stand-alone mode operation. Offering a complete flexibility of network setup, Mvix Ceeno is capable of downloading and playing content from remote locations via http or ftp protocol. For stand-alone operations, Ceeno can be loaded by simply plugging in a USB drive to update media and playlists. Mvix Ceeno also allows for a zone-based playback of video, images and scrolling text on the same screen. For more information, visit MvixUSA, Inc., Mike Mallon, (Tel) 703.652.9131, (Web Site) www.mvixusa.com

COFIDEC Offers Space Line-cable And Rod Systems

With more than 30 years experience in suspended and wall mounted presentation systems, SpaceLine is recognized as a premier supplier of cable and rod systems. To answer the most demanding and highest quality presentation requirements, the Company offers three separate and distinct cable systems. For more information on SpaceLine cables, contact Cofidec Inc., 95 Somerset Rd, Baie d'Urfé, P.Q. H9X 2W3, Canada, (Tel) 514-457-6680, (E-mail) info@spaceline-cables.com or visit. (Web Site) www.spaceline-cables.com

Alpina Manufacturing Offers Banner Grip™ Stretching Frame

Alpina Manufacturing offers the Banner Grip™ stretching frame. Easily hang loose banner in the frame before tightening, with no struggling with precision alignment or sticky tapes. Easily add clamps anywhere in rail, at any time-to get a perfectly stretched banner; Clamps are individually adjustable to get the perfect stretch -no sags anywhere. Outside or Inside use, will not rust, drip or corrode -made of high-grade aluminum alloy and stainless steel. The frame holds any type of banner: raw edge, or existing banners with grommets, pole sockets or hemmed edges -any thickness banner; Will also hold rigid, but flexible substrates like solid plastic sheets or sheet metal signs. For more information, contact Alpina Manufacturing LLC 3418 N. Knox Ave. Chicago, IL 60641, Tel: 1-800-915-2828, Email: sales@fastchangeframes.com or visit,(Web Site) www.fastchangeframes.com

LG Electronics Introduces SuperSign Premier-s Digital Signage Solution

LG Electronics is introducing its SuperSign Premier-s digital signage solution. "SuperSign Premier-s is a solution designed specifically for SMBs (small- and medium-sized businesses) seeking a straightforward and dynamic approach to communicate with their target audiences," said Jeff Dowell, vice president, Digital Signage, LG Electronics USA. "This market needs cost-effective solutions, not just products, and LG is in a unique position to deliver tremendous value with a 'solution as a service' approach in the form of SuperSign." SuperSign Premier-s brings together all the core elements required by small and medium businesses - hardware, software, services, support and a wide variety of professional content - allowing them the ability to quickly set-up, manage and operate digital signage. With a user interface specifically designed for SMBs deploying networks of 25 players or less, SuperSign Premier-s comes with a hardware package consisting of an LG flat panel display (model M4214C) and the LG NC-2000 media player, which provides access to content management software and starter templates as well as news and weather feeds. For more information, visit (Web Site) www.LGMakesItSimple.com

Versatile Systems Offers Versatile Smart Sign

Versatile Systems has added the Versatile Smart Sign, a powerful interactive digital signage solution, to the company's suite of self-service offerings. Versatile Smart Sign includes sophisticated management services utilizing Versatile's Self-Service Cloud Computing to deliver a scalable, hosted suite of services for both small and large deployments providing customers with greater insight and control over their digital signage network. Versatile Smart Sign extends the functionality of the Self-Service Cloud platform enabling customers to monitor and manage both their digital signage and self-service networks on a single robust platform. "Versatile Smart Sign was a logical next step in the evolution of our self-service platform," said Bob Joyce, President of Versatile Systems. "In building our digital signage solution we included all of the key interactive and Cloud management functionality from our self-service platform as well as leveraging our extensive experience integrating with complex, back-end systems to produce a feature rich and compelling solution." For more information, visit (Web Site) www.versatileselfservice.com

ViridiSTOR LLC and Go Green Expo LLC Offer Green Box Solutions

ViridiSTOR LLC and Go Green Expo LLC recently joined forces to introduce the Green Box™ Solution for replacing distribution of paper-based marketing materials and collateral at the Go Green Expo, April 15-17 at the Los Angeles Convention Center. The ViridiSTOR Green Box™ Solution provides trade shows and conference promoters with a way to dramatically reduce the volume of waste created from the distribution of paper-based handouts, catalogs, brochures, and other literature, thereby reducing the overall carbon footprint of the show. At the same time, using electronic distribution of marketing materials gives exhibitors far greater latitude for creation of marketing collateral that can be distributed at much lower cost. The Green Box™ Solution stores exhibitor materials electronically on a "green box" within each booth. Each attendee receives a complimentary USB device that they plug into an exhibitor's green box to download materials, thus eliminating the cost and need to print paper materials. For additional information please visit the company's, (Web Site) www.viridistor.com

Blue Moon Brewing Launches Blue Moon Spring Blonde Wheat Ale

Blue Moon Brewing Co. is launching Blue Moon Spring Blonde Wheat Ale as the brewer's new spring seasonal, joining its recently revamped seasonal portfolio. The refreshing, golden-colored ale is brewed with orange and lemon peel for a crisp citrus finish. Just like Blue Moon Belgian White, the spring seasonal also includes a touch of wheat for a smooth, inviting taste.

"We definitely had spring fever when we were brewing Blue Moon Spring Blonde Wheat Ale, and I like to say it's like a splash of sunshine in your glass," said Blue Moon Brewing Company Brew Master Keith Villa. "This beer should be garnished with an orange to bring out its citrus notes, and it complements a wide variety of spring meals, including seafood, light salads, fruit dishes and grilled chicken or pork."

Brewed with white wheat, and featuring a slight floral aroma, Blue Moon Spring Blonde Wheat Ale has 5.4 percent Alcohol by Volume and 167 calories per 12-ounce serving. It is available nationally, while supplies last. (Web Site) www.bluemoonbrewingcompany.com

CIGNA Launches Mobile Learning Lab

The CIGNA Health Awareness Tour Mobile Learning Lab is an experiential exhibit on 18 wheels that helps to raise awareness and understanding of traditional and non-traditional influencers of health. Many health awareness efforts seek to increase individual understanding of the importance of key "numbers" or medical indicators of health, such as blood pressure and cholesterol levels. While these measures are important, the Mobile Learning Lab takes awareness to a new level, challenging guests to look at health more holistically.

Farmland Dairies Kicks Off Health Club Media Network Campaign

Farmland Dairies, one of the nation's most progressive and innovative dairies, is turning to the Health Club Media Network (HCMN) to reach consumers tuned into healthy and nutritious products. The two month-campaign for Farmland Dairies' Skim Plus Fat Free Milk will run at select HCMN health clubs in the NY, NJ and CT tri-state area. The campaign, created by New Jersey-based, Linett and Harrison, features the tagline "Mouthwatering (not watery)" that will appear on HCMN panels with tear-off, instant redeemable coupons (IRC) valued at $1.00 off the product. The ads also feature a quick response ("QR") code that allows consumers to scan the image with their mobile phones for instant product information as well as details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3. This is Farmland's first campaign with HCMN, the largest exclusive provider of advertising and marketing programs in health clubs and fitness centers across the U.S.

"Our company is always looking for innovative ways to reach active and health-conscious adults while measurably impacting Skim Plus sales," said Stephen Raiola, marketing and merchandising manager for Farmland Dairies. "The size and quality of clubs in the HCMN network, particularly in the New York DMA, is the perfect environment for us to reach our consumer audience and engage with them."

Madonna And MG Icon Unveil New Material Girl Marketing Campaign Featuring Kelly Osbourne

MG Icon, the joint venture between Madonna and Iconix Brand Group, has unveiled its spring 2011 marketing campaign for its Material Girl brand featuring actress, television host and musician, Kelly Osbourne. Material Girl is available exclusively at Macy's and the multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as outdoor, cinema, in-store at Macy's, in Macy's marketing collateral and online.

The campaign creative harks back to Madonna's roots in the East Village of New York City and was shot at the iconic venues Lit Lounge and Mars Bar. Osbourne poses against graffiti-covered walls, standing on the bar and on the streets of the East Village. Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Kelly Osbourne plus Madonna plus Lola equals an incredible new marketing campaign for Material Girl. We are excited to be able to follow up on the successful launch of Material Girl with a fresh new campaign that is a true nod to Madonna's East Village roots, and Kelly fills the role perfectly." (Web Site) www.iconixbrand.com

Planters Kicks Off 'Naturally Remarkable' Campaign

Planters, leading snack nut brand, recently joined forces with Global Green to kick off its "Naturally Remarkable" campaign and unveil plans in 2011 to transform unused land into natural, green spaces - called Planters Groves - in four U.S. cities. It also debuted a new biodiesel Planters Nutmobile, which will tour the country and appear at each Planters Grove event.

"We couldn't imagine a better way to celebrate our ongoing sustainability efforts than with Global Green, one of the most respected environmental organizations," said Jason Levine, senior director of marketing for Planters. "During this tour, wherever we go and whatever we do, Planters intent is to leave these communities more 'Naturally Remarkable' than when we found them and to plant something forward for future generations to enjoy."

Designed by renowned landscape architect Ken Smith, Planters Groves will transform vacant land into peanut-shaped urban parks that can be enjoyed by the community. The designs for each park will capture the unique flavor of its city - with a statue of the iconic Mr. Peanut seated at a bench to create a charming landmark for the space. Inaugural Planters Groves will be developed in New Orleans, Washington, D.C., San Francisco and New York City. The new biodiesel Planters Nutmobile uses environmentally-conscious materials and harnesses the power of sunlight and wind. Solar panels on the roof, a wind turbine and a biodiesel generator provide energy for tour stop needs. Interior lighting is provided by low-energy LED lights, with reclaimed wood used to create the flooring.

Tim Hortons Conducts 'Roll Up The Rim To Win' Promotion

Celebrating its 25th anniversary, Tim Hortons' Roll Up the Rim to Win(R) is back, with more than 47 million prizes and better odds of winning - one in six - than ever before. Roll Up the Rim to Win(R) is one of the world's largest customer rewards programs. Created in 1986 as a "thank you" to Tim Hortons guests at 246 restaurants in Canada, the unique contest has grown into a global annual event at more than 3,500 restaurants in Canada, the United States and Afghanistan.

For 2011, guests who purchase a medium, large or extra large hot beverage have a chance to instantly win a grand prize of one of 40 2011 Toyota Matrix XRS. Lucky rim rollers also have a chance at 100 Panasonic 3D TV Packages, 1,000 Napoleon Gourmet Grills, 5,000 Raleigh Mountain Bikes, 25,000 $100 Tim Cards and more than 47 million free hot beverage, donut, muffin and cookie prizes. "We've rewarded our loyal customers with more than 387 million prizes over the past 25 years," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons. "Roll Up the Rim to Win is not only an important part of Tim Hortons' history, it has become an annual rite of spring. We're excited to provide 16 million more prizes this year and improve the odds of winning to one in six."

Gas Prices Drop For South Florida Winn-Dixie Shoppers With Shell fuelperks! ® Rewards Program

Winn-Dixie Stores has reported that customers who shop at any of its 112 Miami/Fort Lauderdale, West Palm and Naples/Ft. Myers area stores using the new Customer Reward Card (CRC), can earn significant discounts at participating Shell stations. This launch is part of the grocer's ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs.

As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem fuelperks!. For every $50 in qualified purchases using the new CRC at Winn-Dixie, a 5 cents per gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons at any one of more than 200 participating area Shell stations. Additionally, fuelperks! are stackable - the more shoppers spend, the more they earn. Shoppers also don't have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5 cents per gallon discount on gas is earned. "We are very pleased to launch the fuelperks! program at all of the participating Shell stations in South Florida," said Dan Little, fuels marketing manager, Shell North America. "With 112 Winn-Dixie stores and more than 200 conveniently located participating Shell stations, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®."

Provision Interactive Takes Giant Step In 3D Customer Innovation With Mobile Barcodes

Provision Interactive Technologies has enhanced the capability of its 3D holographic display platform by incorporating the very latest in Quick Response (QR) mobile code technology. QR technology can be used to disseminate more information about products and services to consumers quickly inside the retail store environment. This initiative makes Provision the first 3D digital media company to utilize barcode technology to disseminate real time information on products and services to customers. With the integrated technologies, consumers can now interact with a floating 3D hologram, and use their mobile phones to scan a code to get more information, to see the product from another viewpoint, and even to print a coupon.

"We are excited to announce the integration of this new technology with our 3D platform, as we continue to meet the evolving needs of our clients," said Provision CEO Curt Thornton. "Traditional advertising cannot accurately measure consumers' interaction with a brand or publisher. With 3D and our QR codes, clients can easily measure consumer interaction, allowing our clients to make immediate changes to their campaigns. This technology can significantly increase advertising ROIs." (Web Site) www.provision.tv

Scala Digital Signage Greets Customers At First HP Store In Canada

Scala and 10net Managed Solutions have installed their innovative digital signage solution at the first HP Store in Canada. Located in the thriving retail district of downtown Vancouver, British Columbia, The HP Store Vancouver is a one-stop shopping experience for both consumers and small business owners.

As customers enter The HP Store, they are greeted by experience pods and a feature innovative section displaying the latest HP technology products. At the store's check-out, patrons will see an HP digital signage display consisting of three side-by-side 47-inch LCD HP LD4700 screens mounted on a curved wall and powered by an HP Z400 Workstation. These screens communicate product information, upcoming store events and personalized welcome messages as customers enter the store to pick up their new HP products.

Andrew Chun, Business Development Manager, HP Canada, said, "We are particularly excited with the digital signage because it is an excellent showcase of how HP's latest workstation PC technology and professional display technology come together as a stunning visual communication tool."

Scala Certified Partner 10net Managed Solutions (Vancouver, British Columbia) worked closely with HP Canada and partner AdCetera to incorporate this digital component to complement and enhance The HP Store's interactive environment. (Web Site) www.scala.com

Panphonics Directional Audio Speakers Installed In 7-Eleven In-Store Digital Network In U.S. And Canada

Panphonics, leading provider of directional audio speakers, has installed its patented Sound Shower® loudspeakers in the industry's largest in-store digital network, 7-Eleven TV. Working with Digital Display Networks Inc. (DDN), the lead integrator on the 7-Eleven TV installation, the Panphonics speakers will reach an estimated 190 million monthly viewers at more than 6,200 7-Eleven stores throughout the United States and Canada.

In each 7-Eleven store where 7-Eleven TV is installed, the Sound Shower speakers are integrated with two LCD high-definition monitors that will target audio only to consumers who are positioned directly in front of the monitors. The 7-Eleven TV in-store network will deliver around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.

"The ability to create messages directly to consumers as they move in front of a display provides an immersive experience, even in a small convenience store, and this is the kind of innovation that consumers now expect from a digital out-of-home network," said David Veckerelli, co-CEO of DDN. "There is less cross-talk and overall noise in the channel for both the consumer and the store operator. The 7-Eleven TV network maximizes engagement for its viewers, and directional audio is a core element in this endeavor." (Web Site) www.panphonics.com

Molson Canadian Named 'Official Beer Of The NHL' In New Landmark League Deal

The National Hockey League (NHL) has formed an agreement with brewers Molson Coors in Canada and MillerCoors in the U.S., awarding flagship brand Molson Canadian exclusive League rights in the beer sponsorship category, including the rights to the Official Beer of the NHL® designation, beginning with the 2011-12 NHL season. The deal will span seven years. In addition to becoming the official and exclusive beer sponsor of the NHL, Molson Canadian will gain the same distinction for key League events, including NHL Face-Off™, NHL Winter Classic®, NHL Heritage Classic™, NHL All-Star, as well as the opportunity to offer consumer promotions involving the Stanley Cup. The deal also provides the brand with opportunities to engage fans through NHL media assets NHL.com, NHL Network™, NHL Mobile™ and NHL Social. Molson Canadian is currently the Official Beer sponsor of many NHL teams in Canada and the U.S.

"Molson Canadian has a long history of supporting hockey at all levels and will use this platform to build momentum in the States, especially in its core markets where hockey already has a stronghold with fans," said Andy England, Executive Vice President, Chief Marketing Officer at MillerCoors. "And Coors Light, the brand that's all about 'cold refreshment,' will use the NHL partnership to strengthen its presence in NHL markets, especially in regions such as the Northeast and Great Lakes."

Grocery IQ 2.5 For Android 3.0 Now Available

Coupons.com has made available Grocery iQ® 2.5, a new version of the popular shopping-list app for mobile devices. Version 2.5 introduces a number of enhancements, including features that take advantage of new functionality available exclusively on the new Android™ 3.0 operating system for tablets. New features include support for fragments, home screen widgets, and drag and drop. Grocery iQ 2.5 is free and available immediately in Android Market™.

"The new Android 3.0 platform introduces many technical innovations that enhance the application experience on Android tablets, and Grocery iQ takes full advantage of these new features," said Steve Horowitz, chief technology officer for Coupons.com. "We are pleased that Grocery iQ is one of the first apps available with support for the brand new Android platform, so that our users can immediately get the most out of the new tablet form factor. And, with the ability to synchronize across platforms, users can share lists with other Android devices and the Web."

Corona Kicks Off 'Find A Cure' Text Donation Campaign With The V Foundation

Crown Imports has launched a new text donation campaign for Corona Extra and Corona Light to help The V Foundation for Cancer Research raise money to find a cure for cancer. Since its inception in 1993, The V Foundation, founded by legendary North Carolina State basketball coach Jim Valvano and ESPN, has raised more than $100 million for cancer research and awarded 400-plus cancer research grants nationwide.

Beginning March 1 and running through April 5, the "Find a Cure" text donation campaign encourages consumers to text the phrase "DontGiveUp" to 85944 to donate $5 to The V Foundation, with 100 percent of the money raised going directly to fund cancer research. In timing with the popular March basketball tournament, patrons at thousands of partnering bar or restaurant locations across the country can present their donation "Thank You" confirmation text to their server to have their name and contribution put on display. In addition, some participating accounts (where legal) will also be giving away Corona-branded merchandise and apparel.

"Crown and Corona are committed to giving back to such a deserving cause, and it's our end goal to reach as many consumers as possible - both on-premise and online - to contribute a sizeable donation to further cancer research," said Bill Hackett, president of Crown Imports, Corona's exclusive U.S. importer.

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