Snapple Promotion Challenges America To Grow World's Largest Watermelon
Just in time for spring and in honor of Snapple's latest creation, new What-A-Melon juice drink, Snapple is challenging America to break the current world record for growing the world's largest watermelon (currently 262 pounds). The winner will receive $25,000 and a year's supply of What-A-Melon juice drink.
"With the ground thawing and most parts of America just waking up from a long, cold winter, we thought our 'What-A-Melon' contest would be a fun way to bring out the 'inner farmer' in all Snapple fans," said Maura Mottolese, V.P. of Marketing, Snapple Beverage Corp.
Price Pfister Introduces First Pullout Bathroom Faucet
Price Pfister has introduced the industry's first pullout faucet for the bathroom, making cleaning the bathroom sink easier. Price Pfister's extensive market research revealed consumer preference for a variety of options. The Catalina pullout offers four different spray and stream options: hands-free spray, pullout with spray, pullout with stream and a standard stream. "Homeowners want more functionality from their bathroom faucet to aid in tasks that vary from washing hair to brushing teeth to cleaning up after shaving," said Mark Gold, President. "By re-engineering and concealing the pullout spray, Price Pfister has made design its number one priority while simultaneously improving performance. In the process we have revolutionized the way in which people will think about and use their bathroom."
Pinnacle Food's New Fish 'N Dips Enter Kids' Frozen Category
Mrs. Paul's and Van de Kamp's, brands of Pinnacle Food Corp., have introduced Fish 'n Dips, marking their newest entry into the kids' category. Each package of Fish 'n Dips contains 30 breaded fish bites and five individual Heinz Ketchup cups. "Kids love to dip-and they love ketchup. Individual dipping cups make eating fish a fun, personal experience for kids," said Eric Grosgogeat, Sr. Marketing Director. "At the same time, Fish 'n Dips satisfy moms' desire to feed their kids tasty, nutritious and convenient meals." Fish 'n Dips are available nationally in retailers' frozen food aisles.
New White T Soda Reinforces Antioxidant Health Trend
The International White T Company has introduced White T soda, a premium soft drink naturally blended with organic white tea, which contains up to five times more antioxidants than a cup of green tea. It has been proven in many studies that antioxidants help fight cancer, osteoporosis, aging and cavities. It is sweetened with Chicory syrup, one of the healthiest sweeteners available and has 20-30% less calories than the leading sodas. White T diet sodas contain all natural Sucralose sweeteners, and have zero calories. White T sodas will be available through major food service providers, retailers and fast food chains.
Entenmann's Introduces Carb Counting Product Line
Entenmann's, one of the nation's oldest and largest baking companies, has developed a new line of baked goods with the guidance of Atkins Nutritionals, to meet the needs of America's increasingly carb-conscious consumers. The selection of six new cakes, cookies and brownies, called Entenmann's Carb Counting, recently debuted in supermarkets nationwide. Entenmann's Carb Counting products are controlled-carbohydrate variations of some of the baker's most popular offerings, containing 8-9 grams of Net Carbs per serving.
Baja Fresh Mexican Grill Joins With Hollywood Video And Pepsi For Promotion
Baja Fresh Mexican Grill has formed a promotional partnership with Hollywood Video and Pepsi. With every Baja Fresh phone-in purchase of $10 or more after 4 p.m., customers will receive a free Hollywood Video movie rental certificate and a coupon for a free Pepsi-Cola beverage at Baja Fresh with their next purchase.
"Dinner and a movie is an American tradition," said Greg Dollarhyde, CEO of Baja Fresh. "We think customers will enjoy the mix of fresh Mexican and movies."
Baja Fresh is supporting the promotion with in-store POP and Web promotions.
Swingbox, LLC has introduced the Swingbox Merchandiser, a floor display with a large built-in center panel "billboard" allowing space for large graphics. The newly patented Swingbox has a two-piece construction comprising a base and tray, which are easy to set up. The header is built-in to the tray so it can't be removed. The shipper's rod-like shape allows for better pallet organization and reduces shipping costs. For more information, contact Swingbox LLC, Stamford, CT; (Tel) 203-356-9621, (E-mail) avirvo@swingbox.com, (Web site) www.swingbox.com.
In Carhartt's efforts to reinforce its denim jeans brand, an expanded fleet of four exhibits will travel to venues, which are typically attended by people wearing Carhartt clothing, like NASCAR, PBR events, and construction sites. The Carhartt SWAT (Strategic Workwear Action Team) Mobile Marketing tour is successful in reaching its target demographic audiences, bolsters the brand and creates a marketing goodwill bond with its grassroots customers. The Carhartt SWAT Mobile Marketing Tour is produced by Mobility Resource Associates.
Mitsubishi Digital Electronics Names DeMartin V.P. Of Mktg.
Mitsubishi Digital Electronics America has named Frank DeMartin V.P. of Marketing for its audio/video products division. Before joining the Company, DeMartin was Senior Director of Sales and Marketing for Sharp Electronics' Consumer Electronics Group. Prior to Sharp, DeMartin was Associate Director of Interactive Technology for Sony Electronics.
Del Taco Names R. Lopez V.P. Mktg.
Del Taco announced the appointment of Randall Lopez as V.P. of Marketing, responsible for brand strategy, advertising, public relations and promotions for the Mexican-American quick serve restaurant chain. Lopez brings over 20 years of restaurant and marketing experience to Del Taco Inc. He was previously V.P. of Marketing for Buca Inc., and held marketing leadership positions at T.G.I. Friday's and Arnold Palmer Golf Management.
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