Creative Online Weekly <br> May 17, 2010

Week of May 17, 2010

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Merchandising Marketing Manager Sought

StarKist Launches 'Have You Been StarKist?' Campaign
In its biggest marketing push in 10 years, StarKist has launched its Have You Been StarKist? campaign. Representing a play on words, between the "fish-kiss" and seafood, the Have You Been StarKist? campaign aims to revitalize the brand and engage today's consumers with new, innovative ways to enjoy the best that seafood has to offer. Charlie® the Tuna, StarKist's beloved icon, drives home the messaging by offering a smooch on P.O.S. materials and at the close of each television commercial.
"With the Have You Been StarKist? campaign, we want to put a smile back on consumers' faces with the uplifting messages as well as the fun, positive tone of the creative," said Joe Tuza, Senior Vice President, Marketing and Research & Development at StarKist Co. "The campaign educates consumers about the many healthy, delicious and contemporary ways to incorporate tuna into their everyday active lifestyles from new packaging innovations to the introduction of new flavors and ingredients. The 'fish-kiss' is a clever and fun representation of the StarKist brand."

Eye-Catching MuVi Video Wall Creates Focal Point For Bobbi Brown Cosmetics Counter At Bloomingdale's
The focal point of the updated Bobbi Brown flagship cosmetics counter at Bloomingdale's 59th Street store in New York is an eye-catching, nine screen (3 by 3 matrix) video wall served by YCD Multimedia's MuVi Wall™ product. The video wall displays, in high definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and fashion week.
Additionally, two 32" high definition interactive displays using touch screen technology have been incorporated into Bobbi Brown's product tester display unit. This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice as well as suggested complimentary products. Customers can then try out the products of their choosing from the tester display.
"YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do" said Leo Mascotte, Vice President of Creative Services for Bobbi Brown. (Web site) www.ycdmultimedia.com

LYSOL Introduces No-Touch Hand Soap System
Despite elevated concerns about illness-causing germs, most families don't suspect that their household soap pumps might actually be transferring bacteria to their hands. LYSOL®, has introduced the No-Touch Hand Soap System - a revolutionary way to help keep hands healthy. For use in the kitchen or bathroom, it helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap that kills 99.9% of bacteria, including E.coli, MRSA and Strep. LYSOL® Healthy Touch™ No-Touch Hand Soap System Starter Kits are now available in Soothing Cucumber Splash scent and Cleansing Green Tea & Ginger™ scent at Walmart (includes 1-dispenser, 1-8.5 oz. hand soap refill and 4 AA batteries). Hand soap refills (8.5 oz.) are available in three fresh scents: Soothing Cucumber Splash scent, Cleansing Green Tea & Ginger™ scent and Refreshing Grapefruit Essence™ scent. Starter kits and hand soap refills will also be available at grocery, drug and mass stores nationwide.

'Britney Spears Through The Lens' Spring Marketing Campaign Unveiled For Candie's At Kohl's
Iconix Brand Group has unveiled its spring 2010 marketing campaign for its junior brand, Candie's®, which is exclusively available at Kohl's Department Stores entitled, "Britney Spears Through The Lens." The campaign showcases pop star Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background. "This is the most exciting shoot we have ever produced for Candie's. We have three master photographers: Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," said Dari Marder, chief marketing officer, Iconix Brand Group.
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value." The "Britney Spears Through The Lens" campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.

Pretzelmaker Shakes Up Blended Drinks With New Mango Madness And Power Pomegranate
Pretzelmaker®/Pretzel Time® is rolling out two new popular blended drink flavors for 2010 - Mango Madness and Power Pomegranate. In addition to introducing the new flavors, Pretzelmaker has renamed all of their current flavors as part of a system-wide effort to feature the blended drink category in stores. Fruity and refreshing, Mango Madness and Power Pomegranate join four existing flavors highlighted during the Mind Blending Flavors celebration: Strawberry Bananza, Rockin' Raspberry, Cool Cappuccino and Mocha Mania. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
"We're excited to be able to offer new and exciting beverages that both appeal to our customers and compliment our wide variety of pretzel snacks," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Mango and pomegranate are up and coming flavors with consumers and are natural additions to our blended drink product line."

TD Bank Is Now Carbon Neutral And Unveils 'Green Store' Prototype Design
TD Bank announced it is the largest U.S.-based bank to go carbon neutral and unveiled the new "green" design for its future stores. As part of its overall environment strategy, TD Bank reached its carbon neutral goal by building greener buildings, lowering its energy consumption, and making a significant investment in renewable energy from sources like wind, solar and low-impact hydro power. TD Bank has purchased a block of wind energy large enough to power its network of 2,600 ATMs. TD Bank has also purchased 31,000 metric tons of carbon offset credits to eliminate its remaining emissions. TD Bank developed a "prototype store" design that has a similar look and feel so no matter where customers bank, they will have a memorable and consistent store experience from Maine to Florida. TD Bank has pledged to develop LEED (Leadership in Energy and Environmental Design) certified stores planning to open its first green prototype store in Queens Village, N.Y. in the spring of 2010 and expects to open about five to 10 new green stores in 2010. In 2011, the vast majority of new TD Bank stores constructed will be LEED certified and all stores thereafter.

Hertz Teams Up With Nissan To Bring Electric Cars To Rental Market By Early 2011
The Hertz Corporation has entered a joint commitment with Nissan to bring zero-emission mobility to car rental in the US and Europe by early 2011. Hertz will develop a program for the roll-out of Nissan LEAF at select rental sites in those two major markets.
As the world's first affordable, zero-emission car, Nissan LEAF ushers in a new era of eco-mobility that is in line with rising consumer demand across Europe. Designed specifically for a lithium-ion battery-powered chassis, the medium-size hatchback comfortably seats five adults and has a range of about 100 miles (160km) as tested by the LA4 Test Cycle, to satisfy real-world consumer requirements. The car will go on sale in Japan, the US and Europe in late 2010.
"The partnership with Nissan seals Hertz's commitment to green-car rentals and firmly demonstrates our mission to advancing zero-emission mobility on a global scale," said Mark P. Frissora, Hertz Chairman and CEO. "With unique solutions like the Hertz Green Collection already available to our customers, we believe in continuously providing innovative mobility solutions to sustain the growing demand for eco-travel."
Toshiyuki Shiga, COO of Nissan Motor Co., said, "Our partnership with Hertz is an important step towards our goal of promoting widespread acceptance of electric vehicles. Together with our Alliance partner Renault, we aim to be the leader in zero-emission vehicles which we believe are one of the best solutions for sustaining the growing need for transport across the globe."

Leading Nautical Lifestyle Brand, Sperry Top-Sider, Launches Innovative New Stores
Sperry Top-Sider®, the brand for those with a Passion for the Sea and the inventor of the world's first-ever boat shoe, is launching innovative new retail stores that will feature all the newly expanded Sperry Top-Sider seasonal products for men, women and children in an authentic nautical shopping environment designed to fully bring the brand to life for consumers.
The new Sperry Top-Sider stores will feature a complete footwear assortment for men, women and children, as well as apparel and accessories collections. The stores are designed for an engaging shopping experience, one that's anchored in the brand's rich nautical heritage and the Passion for the Sea brand position. The store's exterior facade is simple and provides a sleek and modern portal into the store. Customers can shop and browse the entire store from the front display area to the back of the store, called the Boathouse, which is designed to capture the look of a true working boathouse -- an integral part of the nautical lifestyle. The materials used in the new Sperry stores were carefully selected to reflect authentic nautical design. The floors in the front section feature a wide plank porcelain tile that captures the look of a painted and weathered floor reminiscent of those found in seaside cottages along the Eastern Seaboard. The floors in the Boathouse are simple sealed concrete, evoking the no-nonsense feel of a working boathouse. Nautical props and lighting fixtures are strategically placed throughout the Boathouse to enrich the experience, adding authenticity. Finishes feature laminates ranging from Nepal Teak -- popular in a wide variety of yachts -- to silver, blue and white laminates, echoing the signature colors of the Sperry brand.

Sears Auto Centers Introduce Franchise Business
Sears Holdings Corp. has launched a new strategic initiative for the Sears Automotive business offering automobile dealers the opportunity to operate licensed Sears Auto Centers, bringing the Sears brand, buying power, distribution network, systems and corporate support to automotive aftermarket businesses. Coleman Auto Group of East Windsor, New Jersey, is the first dealership to take advantage of this opportunity and will open a Sears Auto Center in March 2010. Coleman Auto Group is utilizing a space formerly dedicated to its Chrysler dealership.
With over 3000 automobile dealerships that have lost their franchise, Sears designed the new franchise program to help those dealers leverage their facilities by building a set of businesses around parts and services, over-the-counter merchandise, and previously-owned vehicle sales. The new Sears Auto Center franchise locations will provide the same products and services for automobiles, light trucks and motorcycles that are currently available at the nearly 850 company-owned Sears Auto Centers. Additionally, many of the new franchise locations will be located on properties adjacent to pre-owned vehicle and body shop operations, making it even more convenient for customers to service their existing vehicle or shop for a new vehicle.

P&G's Downy Fabric Softener Introduces New Downy Touch Of Comfort Bottle
In celebration of its 50th year, Downy fabric softener has launched a new specially marked bottle, with five cents from every purchase helping to provide comforting quilts to hospitalized children. Downy partnered with Quilts for Kids, Inc. and award-winning actress and star of "Grey's Anatomy," Chandra Wilson, to launch the Downy Touch of Comfort Program - the brand's first large-scale cause marketing program. Last year, Downy delivered thousands of quilts to hospitalized children nationwide, bringing them each a small, but meaningful, "touch of comfort." Now, Downy is elevating the program by pledging to deliver 10,000 more quilts to children.
"Over the past 50 years Downy has helped bring comfort into the homes of many families," said Mary Pochobradsky, Downy Marketing Director. "With the introduction of our Downy Touch of Comfort Program last year, we found a way to help bring the comforts of home to hospitalized children; now we're excited to extend the reach and impact even further by donating five cents from each specially marked bottle purchased by consumers to Quilts for Kids." The program will be supported with a full-scale integrated marketing campaign that includes digital, advertising and in-store efforts.

Burger King And Seattle's Best Coffee Team Up To Offer Freshly-Brewed Premium Coffee In BURGER KING® Restaurants Nationwide
Burger King Corp. and Seattle's Best Coffee, part of the Starbucks family of brands, have teamed up to offer Seattle's Best Coffee®, in approximately 7,250 BURGER KING® restaurants across the United States by September 2010. Offering freshly-brewed premium coffee made from 100-percent arabica beans is part of Burger King Corp.'s commitment to enhancing the brand's beverage platform and breakfast menu. In keeping with the BURGER KING® brand's HAVE IT YOUR WAY® philosophy, restaurant guests can enjoy a great-tasting, freshly-brewed cup of Seattle's Best Blend® coffee, hot or iced, with optional vanilla or mocha flavor and whipped topping, at a suggested retail price of $1 to $2.79.
John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp., said, "The addition of Seattle's Best Coffee® expands on our HAVE IT YOUR WAY® brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry." "We believe everyone should be able to get a great cup of coffee," said Michelle Gass, president, Seattle's Best Coffee, LLC. "We are thrilled to be partnering with Burger King Corp. to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been."

Campbell Soup Updates U.S. Condensed Soup Business
The Campbell Soup Company has a number of innovations planned for its U.S. condensed soup business in fiscal 2011: Expanded Healthy Offerings.
Campbell plans to expand its industry-leading sodium reduction program and to reduce the sodium content in 23 of its condensed soups by up to 45 percent. Following this effort, almost half of "Campbell's" condensed soup portfolio will have sodium levels at 480 milligrams or less per serving, considered healthy by the U.S. government. Additionally, Campbell will improve the flavor in all 26 varieties of its chicken soups and use a specially roasted chicken meat. Campbell will update the labels of its popular condensed soups with a more contemporary design and new photography that will highlight the soup's appearance and appeal. The familiar red and white colors will remain, but changes to other visual elements will evoke a new and different way for consumers to think about "Campbell's" condensed soup.
Campbell plans to redesign its popular gravity-fed shelving system, installed at 24,000 retailers nationally and credited for rejuvenating the soup aisle, expanding the category and vastly improving the shopping experience. Designed to make the category easier to browse and to spur incremental purchases, the new configuration will include improved navigation, color coding, more striking graphics and a new layout across four key eating and cooking consumer-focused segments: Classic Favorites, Taste Sensations, Healthy & Delicious and Healthy Kids. Partnering with its retail customers, Campbell plans to convert all 24,000 systems over the next 12 months. In addition, the company plans to roll-out new portable gravity-fed systems, called "Canvertables," providing ideal secondary displays throughout a store. Campbell has more than 8,000 portable units in place and plans to increase that number to more than 12,000 this year and 15,000 in fiscal 2011.

Ben & Jerry's Commits To Exclusively Use Only Fair Trade Ingredients By 2013
Ben & Jerry's announces its commitment to go fully Fair Trade across its entire global flavor portfolio. From Americone Dream to Chocolate Fudge Brownie, all of the flavors in all of the countries where Ben & Jerry's is sold will be converted to Fair Trade Certified™ ingredients by the end of 2013. Ben & Jerry's was the first ice cream company in the world to use Fair Trade Certified™ ingredients starting in 2005, and today it's racing ahead as the first ice cream company to make such a significant commitment to Fair Trade across its global portfolio.
Company co-founder Jerry Greenfield said, "Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else."
Ben & Jerry's Fair Trade commitment means that every ingredient that can be sourced Fair Trade Certified™, now or in the future, is Fair Trade Certified™. Globally, this involves working across eleven different ingredients such as cocoa, banana, vanilla and other flavorings, fruits, and nuts. It also means working with Fair Trade cooperatives that total a combined membership of over 27,000 farmers.

ARAMARK Launches TOPIO'S Brand Pizza Bringing Old-World Pizza To College Campuses
ARAMARK Higher Education, a provider of food services to more than 600 colleges and universities throughout North America, is bringing the local pizza shop to campus with TOPIO'SSM, a new brand offering old-world style pizza that can be customized with modern flavors and spices.
TOPIO'S pizza is made using old-world techniques, including fresh pressed dough for thin crusts, organic tomatoes and a traditional blend of Mozzarella and Asiago cheeses. Slices can be customized with a variety of spice blends, including Smokin' Hot, Cheesy Hot, Spicy Hot and traditional oregano. TOPIO'S menu features a "Daily Creation" pizza, and traditional favorites, such as cheese, pepperoni and veggie, along with stromboli and calzones.
"TOPIO'S was created based on extensive, proprietary research with 'Gen-Yers' around the country," said Naala Royale, Vice President of Marketing, ARAMARK Higher Education. "Our customers want a pizza concept that stays true to old-world tradition in terms of great dough, sauce and cheese, but brings an element of new-world customization with the infusion of modern flavors and spices. After multiple tastings with students, TOPIO'S was the clear winner in terms of taste, value and the overall experience." TOPIO'S is now open at University of Tennessee-Chattanooga and American International College in Springfield, MA, and will roll-out nationally to ARAMARK-managed campuses throughout 2010-2011. Each location will feature the character of a neighborhood pizzeria with modern influences, such as digital menu boards and lighting.

Baja Fresh Fast-Casual Fresh Mexican Chain Introduces Earth Friendly Plates, Napkins, Bags, And Burrito Wrappers
Baja Fresh Mexican Grill, the fast-casual fresh Mexican chain, has launched its 2010 "Earth Fresh" initiative with the introduction of Recycled Napkins, Recycled Paper Bags, Recyclable Burrito Wrapping Paper, and Biodegradable Plates in eight restaurants. Understanding the current environmental climate and consumers' desire to preserve resources, Baja Fresh President Charles Rink confirmed "the chain is taking a more aggressive approach towards educating customers about the importance of recycling and preservation of natural resources, while maintaining the integrity and quality of the products in which we serve our food."
All Baja Fresh paper bags now contain a minimum of 40% postconsumer material derived from newspapers and magazines as well as sorted residential mixed waste papers. Papers utilized are not made with processed chlorine or its derivatives, and converted papers are FDA compliant. The new plates are designed to disintegrate and biodegrade swiftly and safely in a professionally managed composting facility. The plates are certified by the Biodegradable Products Institute (BPI identifies products that meet stringent scientifically based specifications for compostability) and the natural fibers with which they are produced are a byproduct of wheat harvest. The production and use of natural, unbleached burrito wraps versus bleached paper wraps have significant impact on the world's resources including: a 46% reduction in waste water, 21% reduction in wood pulp use, 16% reduction in solid waste, and a 10% reduction in green house gas production.

DreamWorks Launches New Toy Line At Walmart
DreamWorks Animation SKG and Wal-Mart Stores have announced the first of many elements to come from Walmart's involvement with the studio on its upcoming feature film, "How to Train Your Dragon," which enters theaters on March 26, 2010 including the launch of a new licensed toy line tied into the movie. The toy line, created by Spin Master Ltd., will be available at Walmart stores everywhere in March and will feature a fun-filled collection of action figures and dragons, Viking play sets, and role play toys based on the new animated film.
"We believe kids will identify with the adventure-filled world and the interesting characters of 'How to Train Your Dragon,' which has now been captured in this engaging new toy line-up from Spin Master and Walmart," said Kerry Phelan, head of Worldwide Consumer Products for DreamWorks Animation. "Walmart's commitment to encouraging kids to relive the movie and create their own dragon and Viking adventures is unparalleled."
"Children love to role play their favorite characters and adventures, and we set out to develop a toy line that captures the fun, fantasy and excitement of the 'How To Train Your Dragon' movie so imaginatively created by DreamWorks Animation," said Mark Sullivan, executive vice president, Spin Master Ltd. "By engaging Walmart's expert knowledge of consumer toy trends, we feel that we have created a toy line that will complement the movie to the enjoyment of kids and families alike."

New Broan Solar-Powered Attic Ventilator Offers Supreme Quality And Energy Savings
Air trapped in an attic can reach a sweltering 150 degrees Fahrenheit or more, increasing the load on the home's air conditioner and leading to higher energy bills. The new Broan® Solar-Powered Attic Ventilator (SPAV) is the premium solution for attic ventilation, offering top-of-the-line performance and maximum energy efficiency. Powered by the sun, the Broan SPAV begins working in the morning at first light, removing moisture from the cool overnight air and ventilating the attic before the heat of the day can build up. In addition, the Broan SPAV is completely solar powered, requires no electricity or fuel, emits no pollution and costs nothing to maintain. Its high-end, whisper-quiet direct current (DC) motor is highly efficient and emits no ambient noise. The Broan SPAV's highly sensitive solar panels are able to power the ventilator even in times of low light. Because the Broan SPAV's solar panels are so sensitive, they can lie flat on a roof, while other SPAVs must be conspicuously propped up on the roof in order to absorb the sun's rays.

Dannon's Convenient Dairy Snack For Toddlers Launches Nationwide
The Dannon Company's new Dan-o-nino dairy snack for toddlers, which previously had been sold only in select test markets, is now available in food stores nationwide. Recommended for children ages 2 to 4, this creamy and smooth dairy snack comes in a 1.76 oz serving and delivers ounce per ounce two times the amount of calcium of milk and contains three grams of protein - 19% of the recommended daily value. Since 90% of bone strength is developed during childhood and adolescence, it is essential to provide young children with a source of calcium during the developmental years. Dan-o-nino is available in three different types of six-packs with six delicious flavor varieties: strawberry, banana, raspberry, strawberry banana, peach and vanilla.

BAUER SUPREME TOTALONE Skate Launched
Bauer Hockey, a world leading manufacturer of ice hockey equipment, has launched the BAUER SUPREME TOTALONE Skate, the company's most advanced skate in its 83-year history. Utilizing a patented manufacturing process, the SUPREME TOTALONE features anatomically correct Alive Composite in the upper and insole to provide the utmost in efficiency and responsiveness - with a weight below 700 grams. The skate can be heated and customized around the ankle and heel, providing a true 360-degree fit for any foot shape. "The SUPREME TOTALONE is the result of technological advancements in design, materials and manufacturing," said Keith Duffy, Sr. Product Line Manager, Bauer Hockey. "The SUPREME TOTALONE reaffirms Bauer's commitment to elite players and the high-performance skates they depend on." The BAUER SUPREME TOTALONE skates will be available at retail locations throughout Canada and the United States.

Gillette Introduces Fusion ProGlide For Dramatically Improved Performance And Comfort
The Procter & Gamble Company has introduced the Gillette Fusion ProGlide™ shaving system, a significant advancement in shaving performance and comfort. Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance. Chip Bergh, Group President, Global Male Grooming, Procter & Gamble, said, "By taking the world's number one selling razor and making it better - dramatically better - we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette." Gillette Fusion ProGlide will be available in a broad range of retail outlets in North America.

Fruitology Expands Product Line With New Coffee Fruit Energy Shots
Fruitology, a leading developer of high quality, distinctive, wholesome beverages and supplements, has launched a new "all natural" Energy Shot with the super ingredient KonaRed™ Coffee Fruit from Sandwich Isle Trading Company. The three new gourmet flavors, Orange Caramel, Chocolate Cherry and White Chocolate Raspberry, will begin appearing on retailer shelves in March 2010. In keeping with Fruitology's promise to deliver unique, healthy-lifestyle products, each Coffee Fruit Energy Shot is "all natural" and preservative free with a fantastic gourmet flavor and added nutritional benefits such as 100% Daily Allowance of Vitamin C per shot. With its incredible nutritional properties, anti-oxidant power, and energy value, the addition of the coffee fruit also reinforces Fruitology's mission to enhance the well-being of people around the world.
"We are thrilled to not only be the first to bring a Coffee Fruit energy product to consumers, but also to offer them an all-natural alternative to the preservative-filled shots currently on the market," said Laurie Speaks, Vice President of Sales and Marketing for Fruitology. "With the addition of our new Coffee Fruit Energy Shots, Fruitology continues to show why our super fruit line is superior and trusted worldwide."

Iconic Brands/ICNB Debuts YO VODKA By Tony Siragusa
Iconic Brands, a developer and marketer of the highest quality, celebrity branded alcohol beverages, has finalized the development of its newest product, YO Vodka, by Tony Siragusa. The YO Vodka brand, which is made in the USA and features the highest quality ingredients, will be available in six flavors: Gooseberry, Black Cherry, Grape, Root Beer, Orange and Damiana. All six flavors are infused with the natural aphrodisiac Damiana. The product is expected to hit shelves nationwide in April. After spending 12 years in the NFL and winning a super bowl with the Baltimore Ravens, Siragusa is also a partner in a restaurant chain called Tiffany's (Tiff's) and now will add liquor entrepreneur to his resume.

Lla DUSK Personal Alarm Introduced
Most women do not feel safe walking at night in their own neighborhoods. Ila DUSK is a new personal alarm that emits a piercing, high decibel female scream designed to shock and disorientate an attacker, giving precious seconds to get away. It's a discreet, stylish accessory that can be kept close at hand. Named from the Sanskrit goddess of speech, the alarm is innovative in its ability to stand apart from other noises like car alarms and whistles which often go unnoticed by passers-by. In contrast to other personal security devices that women typically keep buried in their handbags, Ila DUSK personal alarm come in fun colors and patterns that stylish women will want to keep close at hand in case of an emergency. Attached to a key ring or clipped on the outside of a handbag, Ila DUSK personal alarm helps women feel safer through stylish technology.

Nintendo's Endless Ocean Delivers Enhanced Graphics, Wii Speak Chat Capabilities
Nintendo's game Endless Ocean™: Blue World, launching exclusively for the Wii system, takes Nintendo's unique ocean simulation series to the next level, with new features and story elements that create a mesmerizing aquatic odyssey for players of any age or experience level.
"Endless Ocean: Blue World gives Wii owners the chance to take a round-the-world vacation from the comfort of their living rooms," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "With exotic locations and hundreds of new marine animals to encounter, the game's adventures are as vast as the ocean itself."
With a broadband Internet connection, Endless Ocean: Blue World becomes a one-of-a-kind social experience. Using Nintendo® Wi-Fi Connection, two players with their own individual game discs can connect wirelessly and join up for a cooperative dive. Players with Wii Speak microphones can talk to each other in real-time as they navigate the watery depths in search of rare species or hidden treasure. To facilitate this undersea chatter, Endless Ocean: Blue World is available bundled with the Wii Speak microphone.

Old Home Foods Launches Safflower Power™ Yogurt With Clarinol® CLA To Help Increase Muscle Tone And Reduce Body Fat
Minnesota-based Old Home Foods is introducing Safflower Power™, the first yogurt in the United States to have Clarinol® CLA (Conjugated Linoleic Acid) derived from natural safflower oil and clinically proven to help increase muscle tone and reduce body fat. By integrating just two 6-ounce servings of Safflower Power™ yogurt into your daily diet, it helps maintain muscle tone and keep the weight off in as little as 8 to 12 weeks when combined with a healthy diet and exercise program. Safflower Power™ yogurt will be available in the refrigerated section of Minnesota grocery stores beginning in early March in eight varieties: Strawberry, Black Cherry, Blueberry, Banana-Mango, Marionberry, Peach, Pomegranate-Blueberry, and Red Raspberry.

New Shaper ShaToBu™ Helps Women Burn Calories While Doing Everyday Activities
Mayfair Tech has introduced the first-ever shaper proven to burn calories when worn during everyday activities. Scientifically developed by chiropractor Dr. Denise Perron and shown to burn up to 12 percent more calories, ShaToBu - The Workout You Wear™, is a new kind of shapewear that effortlessly shapes, tones muscles and burns calories as women go about their daily routine. Fusing fashion with fitness, the seamless resistance band technology in ShaToBu makes muscles work a little harder during natural movement, thus burning more calories. With benefits that extend beyond ordinary shapers, ShaToBu not only gives an instantaneously sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time. ShaToBu will be available soon at select major retailers throughout the United States and Canada.

WONKA(R) Exceptionals Chocolate And Fruit-Flavored Confections Debut
For the first time, iconic candy maker WONKA is introducing a collection of chocolate and fruit-flavored premium confections inspired by the famous story and are the first products in the all new premium WONKA Exceptionals line. New WONKA chocolates were developed with as much attention to the taste inside, as the presentation on the outside. The chocolate collection includes three varieties, each available in full-sized tablet bars and bags of individually wrapped minis. The New WONKA Scrumdiddlyumptious Chocolate Bar is made with bits of scrumptious toffee pieces, crispy cookies and crunchy peanuts wrapped in milk chocolate. Also joining WONKA's new premium line of WONKA Exceptionals is WONKA Fruit Jellies and WONKA Fruit Marvels, fruity morsels made with natural ingredients, no artificial colors, and 25 percent real fruit juice.

Senario Unveils Zibits Miniature Remote Control Robots
Scenario has debuted its latest product, Zibits miniature collectible robots that come to life with remote control (R/C). Consumers can initially collect 12 Zibits in multiple unique, fun designs that will appeal to every child, tech lover and toy collector the world over, according to Mike Nakamura, founder and CEO of Scenario. "There is a rapidly growing trend in small and unique 'robotic'-type toys right now, and we've developed Zibits as an affordable yet entertaining option for kids young and old at less than $10 per Zibits," said Nakamura. At a size of just more than two inches, Zibits are brought to life with the touch of button that moves the robots several directions, including a full 360 degree rotation. They also come fully equipped with incredible robotic sounds and lights giving them each their own character. Zibits will hit Toys "R" Us store shelves in mid-March 2010.

Pearl Izumi Introduces In-R-Cool Fabric To Help Runners Control Body Temperature
Pearl Izumi has introduced its new In-R-Cool™ fabric, to help runners better manage and control their body temperature to stay cool and perform at a higher level. Many of Pearl Izumi's P.R.O. Series Fly running shorts, shirts and jackets are built with ground-breaking In-R-Cool™ integrated fabric technologies to enhance performance and athletic comfort. Unlike typical polyester based products, Pearl Izumi's In-R-Cool™ technology reduces overheating and increases comfort by reducing perspiration. In-R-Cool™ technology brings the reflective cooling benefits of white fabrics to dark fabrics, reducing perspiration by half, in comparison to traditional black fabrics. To further enhance athletic comfort in warm conditions, In-R-Cool™ technology utilizes a special perspiration-activated technology that cools the athlete's body surface temperature by 5% and delivers unparalleled UPF+ sun protection.

New SPA CUISINE Entrees From LEAN CUISINE Offer Fiber
Inspired by spa chefs from around the country, the new SPA CUISINE™ entrees from LEAN CUISINE® have been rejuvenated to contain five-six grams of dietary fiber in each serving - that's 20% of the recommended Daily Value. Not only does each selection have the benefit of fiber, but the chefs at LEAN CUISINE® have expanded the menu in the SPA CUISINE™ line by offering three new entrees and five new recipes for a total of 16 meals.
Kristin Gibbs, Director of Marketing for LEAN CUISINE®, said, "Our SPA CUISINE™ entrees have five-six grams of fiber from nutritious ingredients like whole grains, fruits and veggies, and deliver on taste because we use high quality ingredients such as natural sea salt and no preservatives or artificial flavors - making it so easy to Keep Life Delicious™!"

VTech Introducers FLiP Animated E-Reader
VTech®, creator of the Electronic Learning products category, has unveiled FLiP™, the world's first children's animated e-reader. VTech's FLiP provides the necessary building blocks for kids to grow into a fluent reader as they learn reading comprehension, vocabulary, phonics, word building and definitions that are easy for them to comprehend. Stories come to life as children engage with vivid animation, narration, character voices, graphics, sounds and music as they watch, read and learn. With FLiP, they can follow their favorite animated characters, play interactive reading games and view the story dictionary to help with the context of the stories. With a rich download library, more than 100 additional stories will be available via a download library located on the VTech Web site (www.vtechkids.com), including some free titles, more themes and avatars kids can use to customize their e-readers. The library will grow constantly offering compelling stories for children to continue reading, learning and enjoying story time in an innovative way for years to come. Parents can join in on the fun and learning process with the features that include progress reports and reading certificates.

Nitelite Sports Introduces Talking Autograph Baseballs
Nitelite Sports is introducing a revolutionary new way to capture autographs. Talking Autograph Baseballs allow every baseball fan to record and play their favorite player's voice inside a Rawling's Official Major League Baseball plus capture a photo of the player on the ball and an autograph. Electronic recorders are embedded inside official leather baseballs and are easily activated with the push of a button. Now every fan can collect all their favorite players' voices, photos and autographs just like baseball cards. Three models are available: Youth League Baseballs, Rawlings Official League Baseballs and Rawlings Official Major League Baseballs.

PEEPS And Rita's Italian Ice To Form Sweet Partnership This Spring
PEEPS® Brand Marshmallow Candies is partnering with Rita's Italian Ice to introduce NEW PEEPS® Italian Ice. Fans will enjoy the combination of the PEEPS® marshmallow taste and the refreshing, cool taste of Rita's Italian Ice starting the first day of spring at all Rita's locations.
Chris Schneeweiss, Brand Manager for PEEPS®, said, "Rita's and the PEEPS® Brand are partnering for the first time ever this spring to create a PEEPS® Ice line of products. It's exciting to offer our fans a new way to enjoy PEEPS®." Jim Rudolph, Chairman and CEO of Rita's Franchise Company, said, "Our guests are always excited to celebrate the arrival of spring and our PEEPS® Italian Ice is wonderful addition to our treat menu."

Sure Launches New Antiperspirant And Deodorants Specifically For Men And Women
Sure® is offering two new lines of antiperspirant and deodorants designed specifically for men and women. These two new gender-specific product lines offer the same odor and wetness protection along with powerful all-day performance that all Sure branded products are known for, but are now designed with unique benefits and scents that men and women are looking for. "We are thrilled to offer Sure antiperspirant and deodorant formulas specifically for men and women. Sure has built a 30 year track record as a strong odor and wetness protector and will enhance the trust that consumers have in the product by introducing the added benefits in these two new lines," said David Greenberg, Vice President of Marketing.
Sure® for Women offers antioxidant skin conditioners (Vitamin A, Vitamin E and Aloe Vera); is dermatologist tested; has strong all-day protection against wetness and odor (19% Aluminum Trichlorohydrex Gly); and is available in 3 refreshing fragrances: Citrus Escape, Sparkling Bloom and Fresh Essence, as well as Unscented. Sure® for Men provides longer-lasting microencapsulated fragrances that release over time; the maximum level of active ingredient (20% Aluminum Trichlorohydrex Gly) without a prescription; and is available in 3 masculine fragrances: Outdoor Sport, Mountain Frost and Crisp Breeze.

Pert Plus Launches New Moisturizing 3 in 1 And Expands Pert Plus For Men
Pert Plus® has launched two all new 3-in-1 products, one specially formulated to appeal to men, and one formulated to appeal to the whole family. The 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas are designed to clean and condition both hair and skin - all in one bottle. The new 3-in-1 shampoo plus conditioner plus body wash products feature clean, fresh fragrances and will be available in a Refreshing formula for men and a Moisturizing formula for all-family use. Pert Plus Moisturizing 3 in 1 contains Vitamins A & E and Aloe Vera to help moisturize the skin. Pert Plus for Men Refreshing 3 in 1 expands on the existing Pert Plus for Men line and is specially formulated to provide a cool, tingling sensation.

Wolfgang Puck Coffee Offers K-Cups For Keurig Brewers
Wolfgang Puck Coffee and Van Houtte have signed an agreement for the roasting, packaging, and distribution of Wolfgang Puck K-Cups® in the U.S. and Canada. Van Houtte will be the exclusive manufacturer of Wolfgang Puck Estate Grown Coffees packed in K-Cups, designed for use in Keurig® brewers. The Wolfgang Puck twelve blend line-up (four of the coffee blends being flavored) is sure to appeal to the diverse Keurig® fan base, as there is a blend for every coffee drinker.

MOD Systems Expands Executive Team
MOD Systems®, Inc. announced new executive leadership including Chief Financial Officer Robert DeLucia; Senior Vice President of Sales, Marketing and Business Development Larry Smith; Senior Vice President of Content Licensing Dick Sowa; and Vice President of Operations David Sharp. The new hires come as MOD Systems, along with partners NCR and Toshiba, prepare for aggressive growth in the adoption and roll out of their Retail Digital Entertainment Platform this year. (Web site) www.modsystems.com

Alliance Changes Name To RockTenn Merchandising Displays
RockTenn Merchandising Displays has announced that Alliance, a RockTenn company, will change its name to RockTenn Merchandising Displays. According to Craig Gunckel, Executive Vice President and General Manager Merchandising Displays, "Our strategy and commitment is to continue our heritage of industry leadership in innovation and execution, focused on delivering in-store merchandising solutions, with the goal of improving our clients' ROI (return on investment). The new unified identity will clarify and strengthen our brand positioning and ensure consistent name recognition by both customers and prospects." (Web site) www.rocktenn.com

X2O Media Introduces Three New Versions Of Xpresenter™
X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, is offering three new cost-effective versions of its Xpresenter™ Xe digital signage system including the Digital Poster Edition for still images, Video Poster Edition for stills and video, and Dynamic DS Edition for stills, video, and data-driven graphics, enabling users to choose the application they need now and upgrade as future needs arise. Targeted at customers who are looking for a speedy setup, Xpresenter Xe is the ideal solution for poster replacement applications, corporate lobbies, retail locations, and others. All three Xpresenter Xe versions connect to the X2O Portal, greatly simplifying the initial deployment and providing powerful content management tools for managing assets, building and scheduling playlists, and distributing content across multiple locations. In addition, all three versions take advantage of low-cost hardware, significantly lowering the cost of entry for networks of all sizes. For more information on Xpresenter Xe, visit (Web site) www.x2omedia.com

ExpoDisplays Introduces MultiQuad Exhibit Recycling Program
ExpoDisplays has launched a revolutionary cash trade-in program for MulitQuad™ exhibit system owners called "Redeem for Green" that allows MultiQuad owners to sell components back to ExpoDisplays for up to 20% of MSRP. Redeem for Green is available on all registered MultiQuad purchases as well as to existing MultiQuad owners who purchased since October 1, 2009 and register for the free program. So, what does ExpoDisplays plan to do with the repurchased products? ExpoDisplays' President David Holladay said one of three things will happen. "One, MultiQuad is a great rental system so we can move the items into rental inventory. Two, if our rental inventory gets overstocked, we'll offer the product for sale as a discounted manufacturer's refurbished item covered by warranty. And three, if components are out of date or damaged, we'll recycle them." For more information about Redeem for Green, visit (Web site) www.redeemforgreen.net

WCP Exposition Services Renamed Wheelhouse Solutions
WCP Exposition Services, parent organization of Champion Exposition Services, George Fern Company and Immersa Marketing, has been renamed Wheelhouse Solutions to better reflect its expanded service offering beyond expositions, including digital experiences, event strategy and marketing solutions offered to Champion's and Fern's existing customer base through its Immersa Marketing company. Using the tagline, Experts in Experience Marketing, Wheelhouse Solutions represents the core competencies the Wheelhouse brand and its companies offer to show organizers and corporate marketers. (Web site) www.wheelhousesolutions.com

Palm Constructs Two Pop-Ups in LA's Highly Trafficked Retail Hubs
Palm was looking for a unique experience to launch the new Palm Pre device - something that was on-brand but different and intriguing enough to effectively reach consumers in retail environments where they could potentially purchase the device. They designed a program that involved both a Pop-Up and sponsorship program of a local summer concert series.
The custom temporary Pop-Up solution was constructed and placed in two of Los Angeles' most trafficked retail hubs: The Americana at Brand and The Grove - both were venues for the summer concert series Palm sponsored. Sleek, modern cedar decking and glass walls were at the forefront of the minimalist design of the space. Ample seating and shade umbrellas beckoned consumers, they also gave Palm brand ambassadors an opportunity to engage with the public. These highly trained product concierges guided consumers through a one-on-one custom product demonstration based on consumer interest and needs. It was an opportunity to view all the functions and features of the Palm Pre device first hand, and to conduct onsite market research, with Palm staff issuing a survey to capture feedback via lead tracking system on the device and the experience. The Palm Pop-Ups program was developed by Sparks, a leading global provider of integrated marketing solutions. (Web site) www.sparks.com

Provision Interactive Names Ping Mobile To Provide Interactive Mobile Marketing Campaigns
Provision Interactive Technologies, a provider of 3-D interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its displays. The partnership will allow Provision's 3D Media Center platform to function as an integrated point-of-sale solution in malls, airports and other public locations.
"Mobile marketing serves as both an acquisition and a retention tool for retailers and brands," said Provision CEO Curt Thornton. "By adding a mobile marketing capability to our displays, we are able to offer our clients a leading-edge technology that will directly result in location-based sales." (Web site) www.provision.tv

Cathy Stauffer Joins PRN As EVP, Market Development
Premier Retail Networks, a global leader in providing innovative digital out-of-home media solutions, has appointed Cathy Stauffer as executive vice president of market development. Previously, she was senior vice president/CMO for Gateway Computers, and before that, president of Good Guys, a large consumer electronics specialty retailer. (Web site) www.prn.com

LuxuryTec Launches Mirror Image Digital Network
North Carolina-based LuxuryTec has launched the Mirror Image, a 40" digital display enclosed in a stainless steel NEMA rated bezel housing the company's robust sensor system and controlled remotely via a broadcast quality content management system. Mirror Image displays a brand image or video and when engaged by a consumer, the brand message instantly disappears and becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.
The Mirror Image offers a captivating experience in HD still and HD video, providing marketers a variety of engaging and dynamic content options. Located over sinks in the initial deployment, Mirror Image provides industry leading brands with the opportunity to reach specific genders and is the world's first digital display to deliver marketers concrete consumer engagement metrics. Mirror image accomplishes this through the utilization of a robust sensor located in the bezel of the unit and records every consumer engagement by mirror, by actual time. LuxuryTec's broadcast quality Content Management System provides these concrete metrics to agencies and brands via CMS dashboard reporting.
The Mirror Image Digital Network will be strategically located in high traffic venues within key DMA's nationally including airports, professional/collegiate stadiums and arenas, casinos, retail dressing rooms and other locations that deliver compelling reach, frequency and demographics to marketers. For more information about Mirror Image and the Mirror Image Network, visit (Web site) www.luxurytec.com

The Integer Group(R) And Ponto.de Criacao Form Strategic Partnership
The Integer Group®, a leading promotional and retail marketing agency, has joined forces with Ponto.de Criacao, the leading shopper marketing agency in Brazil, to form Ponto.de Criacao | Integer. The Ponto.de Criacao | Integer partnership expands both agencies' international network and further grows their global shopper marketing capabilities. "We're privileged to be able to create this alliance with Ponto.de Criacao and expand our network into the Brazilian and Latin American markets," said Jeremy Pagden, chairman of The Integer Group. "It's important that we continue to develop best-in-class partnerships across the world to service the global needs of our existing clients." (Web site) www.integer.com

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