Week of May 17, 1999
Take Control Cholesterol-Lowering Spread Introduced
Take Control, a margarine-like spread that promises to help consumers in the battle against cholesterol, has been introduced by Lipton, a division of Unilever PLC., which makes the spread. Take Control includes a natural soybean extract that helps lower cholesterol. Lipton recommends that people seeking to lower their cholesterol consume one to two tablespoons of Take Control per day. Take Control is one of a growing category of so-called "functional foods" that promise benefits beyond traditional nutrition. The functional foods market is estimated at $8 billion and
growing.
Friendly Enters Soft Ice Cream Market
Friendly Ice Cream Corp. has entered the soft ice cream marketwith the introduction of its latest dessert, called the Cyclone. "The taste will blow you away," is the theme of two 30-second television commercials. "We believe there is no premium soft-serveice cream on the market," said Scott Colwell, Friendly's Vice President of Marketing. In launching a soft-serve product, which Colwell said took three years to develop and refine, Friendly is competing directly with similar offerings from Dairy Queen and McDonald's Corp.
General Mills Introduces NesQuik Children's Cereal
General Mills is introducing U.S. consumers to Nestle NesQuik cereal, a product that is already a breakfast favorite for childrenand families in Mexico, Europe and Canada. The cereal is made of tiny rice and corn puffs, which are dusted with NesQuik powder to transform milk instantly into NesQuik chocolate milk. Through Cereal Partners Worldwide (CPW), General Mills' joint venture with Nestle (excluding North America), NesQuik cereal is sold in 20 markets around the globe. "It made perfect sense to expand our licensing agreement with Nestle NesQuik in order to share this successful cereal with our U.S. consumers," said Scott Lutz, Vice President, New Enterprises, General Mills. The introduction will be supported by advertising, the distribution of 2.6 million in-store samples, a cross-promotion with Nestle this fall and an FSI.
Snapple Hydro And Sun Teas Debut
The Triarc Beverage Group is launching Snapple Hydro, a line of all-natural thirst quenchers and two real-brewed sun teas for consumers with active lifestyles. "Snapple developed the Hydro products in response to consumer demands for an easy-to-drink, light and refreshing beverage," said Michael Sands, Vice President of Marketing for Snapple. "Hydro is targeted to consumers in what we call the `motion' market: the on-the-go types that are active, and looking for refreshment in a plastic bottle. The gulpable flabor of Hydro will quench the thirst of the on-the-go consumers without the sweetness and aftertaste of other products." The Hydro line includes four thirst quenchers: fruit punch, orange tangerine, grape and lemon lime. There are also two real brewed sun teas that contain no artificial coloring: all natural regular Sun Tea and Diet Sun Tea.
A&P Names Cheryl Palmer Snr. VP Strategic Mktg.
The Great Atlantic & Pacific Tea Company has appointed Cheryl M. Palmer to the position of Senior Vice President, Strategic Marketing. Palmer will be responsible for leading the Company's strategic marketing direction and overseeing the strategic planning process. Prior to joining A&P, Palmer served as Group Vice President and General Manager Portfolio Leadership for Allied Domecq Spirits and Wines where she developed marketing strategics for a portfolio of brands.
Allied Domecq Spirits Appoints Marketing Executives
Karen Anne Howe has been appointed Promotions Manager, Contemporary Brands, for Allied Domecq Spirits, USA, announced Dan Roselli, Vice President, Group Marketing Director, Contemporary Brands, which include Kahlua and Sauza. Before joining ADSUSA, Howe was Group Account Supervisor for Pepsi-Cola, responsible for development and execution of Pepsi's national retail promotions.
Joanne Kletecka has joined ADSUSA as Marketing Director, Beefeater, Classic Brands Group, announced Dave Waluk, Vice President, Group Marketing Director, Prestige and International Brands. Before joining ASAUSA, Kletecka spent over four years at Warner-Lambert Company, where she held key marketing positions for the Company's Schick razor brands.
Victoria's Secret Beauty Names S. Cassano Senior Group Marketing Director
Intimate Beauty Corporation has appointed Suzanne Cassano to the newly created position of Senior Group Marketing Director for Victoria's Secret Beauty Corporation, a wholly-owned subsidiary of Intimate Brands, Inc. Cassano will report directly to Sherry Baker, Vice President Marketing & General Merchandise Manager for Victoria's Secret Beauty. She will be responsible for developing and implementing marketing strategies for Victoria's Secret fine fragrance and bath and body product lines.
Thorco Acquires Unarco, LLC
Thorco Industries, Inc., a leading manufacturer of store fixtures and point-of-purchase merchandisers for the retail industry, has purchased Unarco, LLC, which manufactures shopping carts for grocery and discount stores. Unarco will be renamed Unarco Industries, Inc., located in Wagoner, OK, and will continue to manufacture its current line of products, supplemented by production of Thorco store fixtures.
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