Behr Paint Signage System At Home Depot
Behr Paint is featuring this double sided, vertical signage system which offers information in-aisle about the product at Home Depot Stores. This signage display hangs near saleable product, but out of the aisle, to comply with ADA requirements. The display installs easily into existing fixtures. The unit is expandable and interchangeable to provide product promotion that can evolve over the display lifecycle. The universal signage system is constructed of sturdy, injection molded plastic The Behr Paint Signage System was created by SMS, of Gurnee, Illinois. (Web site) www.sms-popdisplays.com
Chase Branding Debuts On Former WaMu Bank Branches In California
Chase bank will unveil its bright blue octagon logo on bank branches in California on March 30 as part of a $375 million investment replacing the WaMu name on 708 bank branches and 1,900 ATMs across California.
"The California franchise was clearly the crown jewel of our WaMu purchase and we will continually invest in the people, facilities and technology needed to serve California consumers and businesses well," said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co., the largest U.S. bank in stock market value. "Our 9,000 branch employees in California - including personal bankers and other financial specialists - will help families manage their money during these challenging times and help them work toward their financial goals." By the end of 2009, all former WaMu branches will be rebranded Chase and on the same computer system, allowing customers to conduct their business at more than 5,000 Chase branches in 23 states.
Frieda's New Shipper Presents Ready-To-Use Crepes
Frieda's recently changed its packaging for its Ready-to-Use French Style Crepes and is now shipping a classic, Round-Shaped Crepe. As a way to create some excitement at retail, for a limited time, Frieda's is producing a CREPE SHIPPER. Each shipper holds 4 cases of Crepes and is perfect for the biggest Crepe season: Valentine's Day, Easter and Mother's Day. With shoppers spending more of their food dollars in the grocery store, Frieda's suggests retailers give them an easy way to make a "special dessert" and recommends displaying the Crepes near fresh strawberries and other berry displays.
Carl's Jr. Opens Green Flagship Restaurant
Carl's Jr.® has opened its new flagship restaurant in Carpinteria, Calif., an environmentally friendly unit where sustainability, conservation and energy efficiency will be measured and evaluated for potential company-wide implementation at both Carl's Jr. restaurants and at sister-chain Hardee's®. Some of the conservation efforts are already in use at both brands.
Green features of the new Carl's Jr. flagship restaurant include: Highly efficient ENERGY STAR rated equipment that has been tested and proven to use less energy than traditional or competitive brands; Roofing material that is solar reflective and cuts heat absorption into the restaurant, thus reducing cooling needs; A rainwater reuse system that collects for use during drier seasons; A smart irrigation system that senses existing ground moisture and effectively determines how much to water landscaping; An energy management system that is electronically controlled and allows for precise automated management of zone temperatures and lighting schedules; there are no light switches in the building, all systems are controlled electronically; More efficient LED parking lot lights; Construction with low-emitting material, including: adhesives and sealants, paints and coatings, floor systems, composite wood and laminate adhesives; and The installation of a catalyst which converts charbroiler particulate into carbon dioxide and water, reducing smoke, odors and emissions.
Office Depot And Sharpie® Launch New 'Try And Buy' Marker Center At Office Depot Retail Store Locations Nationwide
The Sharpie "Try and Buy" center is a new experiential shopping concept from Office Depot that includes a test center for customers to "doodle"; new, simple-to-read signage; a "tips" center with information on using Sharpie markers; and a large assortment of 60 Sharpie products, available in 24 different colors. Sharpie permanent markers, Sharpie® Accent® highlighters and Expo® dry erase markers are now arranged at point-of-sale in categories based on how they are used, making it easier for customers to find what they need. The marker section will also include a "what's new" area that will make it simple for customers to locate new products.
"We are thrilled to partner with Sharpie to roll out this fun and innovative shopping experience for our customers," said Wade Eveleth, Senior Director of Merchandising for Office Depot. "By incorporating a 'Try and Buy' experience into our stores, customers can spend time using the product and picking out the colors and styles they want. It's a creative and totally customer-focused solution."
"Office Depot is a terrific retail partner and we are very excited to launch this innovative solution across their entire chain of stores," said Ed Cooper, Vice President of Sales for Newell Rubbermaid's Office Depot Division. "Whether it's a teacher looking for a specific Sharpie color for a class project or a busy professional who needs a Sharpie Retractable to 'click and mark' on the go, customers can now actually try the Sharpie marker before they buy it, helping them choose the perfect Sharpie product to Write Out Loud!®."
KB Home Announces Exclusive Use Of Sherwin-Williams Environmentally Preferred Paints In All New Homes
KB Home, one of America's largest homebuilders, has teamed up with Sherwin-Williams to use an exclusive line of co-branded, low-VOC interior paints in all new homes that begin construction after January 1, 2009. This environmentally preferred paint is specially formulated to be low in odor, resists mildew and can help promote better indoor air quality when compared to traditional paints.
The KB Home Studios, where customers select options to customize their new KB homes, now offer a wide selection of the new low-VOC interior paint colors as part of its My Home. My Earth.™ line of environmentally friendly choices. "Sherwin-Williams has been an outstanding partner to work with in our company-wide effort to build homes that are more environmentally friendly for our customers," said Jeffrey Mezger, President and CEO of KB Home.
"KB Home is a recognized leader in the homebuilding industry for its commitment to sustainability," said Christopher Connor, Chairman and CEO of Sherwin-Williams. "We're pleased that every KB homeowner across the country will now enjoy our high-quality products in their new homes for years to come."
Starbucks Introduces Pairings At $3.95
Responding to the economic pressures facing its customers, Starbucks Coffee Company will introduce a selection of pairings each for $3.95 beginning March 3. These pairings will be available all day and provide customers with an average savings of as much as $1.20, and with 100 percent ethically-traded coffee and high quality ingredients, the pairings offer a value beyond price. Starbucks pairings combine a tall, handcrafted Caffè Latte or tall, fresh Brewed Coffee with some of its best-selling breakfast items. Two new artisan sandwiches will debut as part of the pairings. An Artisan Bacon Sandwich and an Artisan Ham Sandwich. Following the introduction of Starbucks Card Rewards, the Treat Receipt and the launch of the Starbucks Gold Card program in 2008, the coffee pairings are the most recent way in which Starbucks is providing value to its customers, the Company reports.
SC Johnson Debuts 'Smart' Air Freshener, Glade Sense & Spray
SC Johnson introduces Glade(R) Sense & Spray(TM), a new "smart" air freshener that keeps homes smelling fresh with personalized fragrance. Glade(R) Sense & Spray(TM) uses a built-in motion sensor to detect movement in the home or bathroom, releasing enjoyable fragrance only when and where the action is. To conserve refills, Glade(R) Sense & Spray(TM) enters a 30-minute lockout mode after initial motion is detected. After 30 minutes, the product automatically enters "active" mode to seek motion for the next spray. The product also features a boost button for manual activation and control to provide instant and additional freshness when it's wanted. Glade(R) Sense & Spray(TM) is available in the air-care aisle of food, drug and mass-merchandise stores such as Target and Walmart.
New Dogtronics(TM) Line Of Interactive Dog Toys Stimulates Dog's Natural Instinct To Play
Dogtronics(TM), the first comprehensive line of interactive dog toys that incorporates electronic light, sound and motion to enhance a dog's natural instinct to play, will be available nationwide beginning in April. With Dogtronics, Worldwise is the first company to offer a comprehensive line of electronic interactive dog toys that crosses the most popular dog toy categories, including plush, rubber, rope and balls. All 20 products within the Dogtronics line are easily identified by color-coded tags and icons which specify their light, sound or motion features. Each product is designed to physically and mentally stimulate dogs through interactive features that activate and engage, while providing safe, pure fun for dogs.
New RED Light Energy Elixir Seduces Taste Buds
RED Light is a new exotic and erotic energy elixir, developed for the passionate, adventurous set who want a better-tasting, better-looking and less-extreme "energy drink." A sparkling, non-alcoholic beverage, RED Light is formulated with a unique blend of flavors and exotic fruit juices with roughly the same amount of caffeine as a cup of coffee. RED Light will initially be available in New York, Houston and Los Angeles with national and international distribution scheduled for later this year. Original Seduction, RED Light's signature flavor, is available in both regular and sugar-free. "RED Light is all about feeling sexy and happy, embracing the adventure in life and living spontaneously," said Paul Ebrahimian, CEO of RED Light Industries. "The RED Light experience is inspirational with a touch of fantasy." RED Light's unique recipe and flavors makes it a great mixer with a number of alcoholic beverages such as vodka, rum, pisco, tequila, champagne and light lager beer.
Jim Beam® Bourbon Steak Chili Introduced
Whitey's™, the chili division of Windsor Foods, Inc., is tapping into consumers' growing desire for bolder flavors with the introduction of its new Jim Beam® Bourbon Steak Chili, the result of a co-branded effort with Beam Global Spirits & Wine, maker of Jim Beam® Bourbon. "We're confident that consumers will respond positively to this new offering," said Kelly Doss, senior director Bourbon and Whiskeys, Beam Global Spirits & Wine. "Jim Beam produces the world's finest bourbon whiskey, and Whitey's produces delicious, gourmet chili. By combining these two uniquely crafted brands, Whitey's has developed a gourmet chili that delivers the bold, savory taste that today's consumers crave."
Iams Veterinary Formulas Introduces New Probiotic Supplement
Iams Veterinary Formulas in conjunction with Procter & Gamble Pet Care, has launched Prostora(TM)Max, a new probiotic supplement for dogs that helps nutritionally manage digestive upsets -- such as diarrhea -- and helps maintain digestive health. This dietary supplement delivers clinical results with the patent-pending probiotic strain Bifidobacterium animalis. The canine-derived probiotic found in Prostora(TM)Max is clinically proven to aid in the nutritional management of diarrhea while helping to protect and enhance digestive health. Prostora(TM)Max, available through veterinarians, comes in a soft, tasty, chewable, convenient treat form that dogs love.
New Clorox® Disinfecting Wipes Are Stylish And Easy-To-Use
With Clorox Disinfecting Wipes new Décor canisters, the days of hiding cleaning products under the sink are over. The new line of wipes, introduced by Clorox, comes in eight designs that combine form, fashion and function to put cleaning within reach. "When we put the task to the design team, we started by asking why can't cleaning be easy -- and easy on the eye?" said Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. "The new Décor line reinvents disinfecting, enabling you to say goodbye to messes with style."
Bak's Bison Grass Vodka Set For U.S. Market
After over two decades of regulatory resistance, U.S. vodka connoisseurs can now celebrate with authentic Bak's Bison Grass Vodka. For centuries in eastern Poland, massive buffalo have roamed the lush and fertile fields that are full of rich flowers and "Zubrowka" or "Bison Grass." High Society would celebrate hunting successes with a special vodka flavored with "Bison Grass" in belief this would yield grand power, increase stamina and youthful virility, which centuries later had been banned from American shores. Now, distillers and chemists have been able to extract the essence from the "Bison Grass," allowing vodka enthusiasts and cocktail aficionados to be captivated with this new aromatic vodka. Bak's Bison Grass Vodka is exclusively imported to the U.S. by Adamba Imports International.
Dell Wasabi PZ310 Debuts For Instant Photo Printing Anywhere
Dell is launching the Wasabi PZ310 ultra-mobile printer for instant photo printing and sharing anytime, anywhere. Wasabi is designed to work with Bluetooth-enabled camera phones, digital cameras and mobile PCs as the perfect travel companion for capturing and sharing memories with instant wallet-size photos. Wasabi features Inkless, no-mess ZINK™ Printing Technology from ZINK Imaging, which renders sharp, vivid images. One-touch reprint function allows for the duplication of the last printed image with ease. Stylish high-polish ergonomic look offers a sleek design and an exciting, fun-filled experience.
New Caffeine-Infused BUTTERFINGER Buzz Candy Bar Available For Limited Time
Butterfinger is introducing BUTTERFINGER® Buzz candy bar, infused with caffeine. The new BUTTERFINGER Buzz candy bar packs the caffeine kick of the leading energy drink along with the delicious taste of a BUTTERFINGER. The new BUTTERFINGER Buzz candy bar is available through April 2009 at Walgreens, 7-Eleven stores and wherever candy is sold. Nestlé Confections spokesperson Tricia Bowles, said, "Butterfinger Buzz has everything our consumers love - great Butterfinger taste, but now with caffeine to keep their energy level high day or night."
Garmin-Asus Introduces nüvifone™ M20 Smartphone
Garmin-Asus, a co-branded alliance between Garmin® Ltd. and ASUSTeK Computer announced the Garmin-Asus nüvifone M20, an all-in-one phone, mobile web-browser and premium navigation system with a Windows Mobile operating system. As the first Garmin-Asus nüvifone powered by Windows Mobile 6.1 Professional with enterprise email, the sleek and colorful nüvifone M20 is designed for on-the-go professionals who want a fashionable and functional smartphone to manage their busy work and personal lives. This powerful device combines a dual-band 3.5G/tri-band GSM phone with Wi-Fi connectivity, desktop-like internet browser, push email, document viewing, multi-media capability, Bluetooth® and Garmin sat nav.
Pledge Fabric Sweeper For Pet Hair Offers Solution To Pesky Problem
The Pledge(TM) Fabric Sweeper for Pet Hair, has been introduced by SC Johnson. This new handheld solution quickly and effectively solves the age-old problem that man's best friend brings to the home - pesky pet hair showing up on upholstered furniture. New Pledge(TM) Fabric Sweeper for Pet Hair is the first time Pledge(R) has entered the upholstered furniture category. Simply slide Pledge(TM) Fabric Sweeper for Pet Hair side to side in short strokes over upholstered furniture and the rollers grab, lift and trap pet hair inside of the device. The Pledge(TM) Fabric Sweeper for Pet Hair is self cleaning - as you go in one direction, one roller picks up the pet hair from the surface. When you go in the other direction, the second roller cleans off the first and pushes the pet hair inside. Pledge(TM) Fabric Sweeper for Pet Hair is available at mass-merchandise stores such as Target, Walmart, and many more with a suggested retail price of $4.99.
Pepperidge Farm Expands Wholesome Cookie Portfolio
Pepperidge Farm is introducing Pepperidge Farm Granola Cookies. Made with rich whole grains, the new Pepperidge Farm Granola cookies offer a flavorful blend of ingredients like smooth rolled oats, steel cut oats, dried fruits, crunchy nuts, dark chocolate, honey or complementing spices. This new addition to the Pepperidge Farm wholesome snacking portfolio is a great way for consumers to treat themselves without sacrificing taste. Available in two Chewy and two Crunchy varieties, Pepperidge Farm Granola Cookies come in the following wholesome and delicious flavors - Fruit & Nut, Trail Mix, Triple Nut and Dark Chocolate Almond.
The Wireless Keypad for PLAYSTATION®3 (PS3™)
The Wireless Keypad for PLAYSTATION®3 (PS3™) system delivers the freedom of easy-to-use texting and mouse input capabilities seamlessly integrated with the PS3 system's wireless controller. This compact device attaches to any DUALSHOCK®3 or SIXAXIS™ wireless controller, allowing users to navigate and communicate with other gamers more rapidly while maintaining gameplay functionality.
With this simple and easy-to-hold Bluetooth® device, Internet browsing and messaging are literally at their fingertips, whether the user wants to invite a friend to jump into a multiplayer game or communicate with others in PlayStation®Home, the ground-breaking 3D social gaming community on the PS3system.
Jiffy Lube Names John Sanfacon Head Of Marketing And Innovations Group
Jiffy Lube International announced that John Sanfacon has been appointed manager of the newly created Marketing and Innovations Group. Sanfacon is responsible for all aspects of Jiffy Lube brand management and retail marketing. Sanfacon comes to JLI from Denny's, Inc., where as vice president of marketing he was instrumental in helping reinvigorate the brand by honing the company's breakfast strategy.
Universal Studios Hollywood Appoints Xiomara Wiley, SVP, Mktg. & Sales
Universal Studios Hollywood has named Xiomara Wiley to the position of Senior Vice President, Marketing and Sales, with responsibilities for the overall brand direction of the entertainment landmark including the theme park and the CityWalk shopping and entertainment complex. Prior to joining Universal Studios Hollywood, Ms. Wiley held increasing levels of responsibility within the Walt Disney Parks & Resorts organization, where she most recently served as Vice President, Marketing for the Disneyland resort, overseeing marketing strategies for both the Disneyland and Disney California Adventure theme parks.
Advance Auto Parts Names Greg Johnson CMO
Advance Auto Parts,, a leading automotive aftermarket retailer, has appointed Greg Johnson as Senior Vice President, DIY and Chief Marketing Officer. Johnson's responsibilities include all functions related to the DIY customer. He will also serve as Chief Marketing Officer for the Company and be responsible for marketing, advertising and brand development. Prior to joining Advance, Johnson most recently served as Senior Vice President of Marketing, Strategy and Communications for Best Buy. Prior to that, Johnson served as Vice President of Marketing, International Markets and Global Director of Marketing for The Gillette Company.
Converted Organics Appoints David Flannery V.P. Mktg.
Converted Organics Inc., a leading producer of organic fertilizers, has appointed David Flannery as its new Vice President of Marketing. Flannery brings almost two decades of marketing experience to Converted Organics. Most recently, he provided consulting services to a number of clean technology and environmental products companies in the area of strategic and tactical market planning, including Metabolix and ThermoForte.
Harbor Names G. Newman National Accounts Manager
Harbor Industries, a Grand Haven, MI-based display firm has appointed Gary Newman National Accounts Manager, in Portland, OR, focusing on new business development in the Pacific Northwest. Gary has previously held management positions with Rapid Display and Cormark. (Web site) www.harbor-ind.com
Testrite Visual Products Offers Creo
Testrite Visual Products has introduced Creo, an innovative visual merchandising exhibit system featuring Tool Free Assembly, Modularity and a Heavy-load capability. Designed and engineered in Italy, Testrite™ has an exclusive license to manufacture Creo in North America. Creo does not have a lot of components,but is able to be configured in a remarkably large number of ways. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web Site)
www.Testrite.com
Vista System International Offers Modualr Curved Frame
Vista System International, a fast growing pioneer and world leader in Modular Curved Frame Technology (MCFT), has launched an environment friendly information sign that is very easy to install and update. The new eye catching sign is constructed in a way that allows breaking it down for shipping and minimum packing volume, thereby reducing shipping related energy use and cost. The sign consists of a metal stand that is assembled from two parts. The stand holds a Vista frame designed to hold A4 or letter size inserts. The assembly of all sign components requires only a screwdriver. The sign insert can be replaced easily and quickly by in house staff. Vista System has been recently recognized as "Green" by SEGD (Society for Environmental Graphic Design Green Committee). For further information contact Client Service at Vista System, 1800 N East Ave. Unit 102, Sarasota, FL, 34234; (Tel): 800-468-4782 (941-365-4646 Internationally)or visit our (Web site) www.vistasystem.com
T.M. Shea Offers PowerPillar Floor Display System
TM Shea is offering a wide variety of Impulse and Cross-merchandising display vehicles for merchandising off the shelf and on the floor. The PowerPillar floor spinner's unique "lego-system" feature offers a uniform look for flexible promotional floor merchandising for pegged, shelved and bottle product. With only an 18" footprint, it is extremely versatile and can be placed anywhere in the store. The Sky Bar is ideal for cross-merchandising in your meat, deli, dairy, produce and beer coolers. The Sky Bar hangs on canopy to display a variety of impulse merchandise, such as beef jerky above the beer cooler and is compatible with grid hooks. The store-within-a-store concept is specifically designed to enhance your customers' shopping experience. The SwingStrips, PowerPillar and overhead sign systems mesh together to create an upscale look along with a big return on investment. For more information, visit. (Web site) www.tmsheaproducts.com
Orizon Ingenuity Introduces InteliSource™ Touch Screen
Orizon Ingenuity has introduced the InteliSource™ Touch Screen, offering a leading edge in touch activated POP marketing and providing up to 91 different activation points of interest. The InteliSource™ is easy to use with no computer, programming, or CD-ROM needed. Videos are stored on rewriteable coded media cards. The InteliSource Touch Screen can be strategically placed without the loss of valuable floor or shelf space. For more information, contact Orizon Ingenuity, 500 N. Commercial Street, Neenah, WI 54956; (Tel) 920-969-0556, (Fax) 920- 969-1744. (Web site) www.orizoningenuity.com
Metal Grommets Offers Self-Piercing Brass Grommets
A full line of self-piercing brass grommets that are compatible with most grommet presses for manufacturing banners and many other products have been introduced by METALgrommets.com of Raynham, Massachusetts. ClipShop™ Self-Piercing Brass Grommets are offered in various finishes including brass, antique brass, nickel, black oxide, and custom colors, or nickel-free construction. Eliminating the need for hole punching, ClipShop™ Self-Piercing Brass Grommets are designed to create a superior finish with fewer rejects and promote faster production. For more information contact, Metalgrommets.com, Division of RNR Plastics, Inc.; 20 Bellows Rd., Raynham, MA 02767; (Tel) 508-821-4800, (Fax) 508-821-3637. (Web site) www.metalgrommets.comy
Tri-State Aluminum offers Full_service Aluminum Exhibit
Tri-State Aluminum is a full-service aluminum extrusion company offering all services needed to manufacture and assemble extruded aluminum exhibit and display components. Tri-State Aluminum provides custom aluminum extrusions to specifications. It offers fabrication, painting, anodizing, assembly and custom packaging services. For more information, contact Tri-State Alumium, 9 Ilene Court, Bldg. 6, Unit 5, Hillsborough, NJ 08844; (Tel.) 908-281-6400. (Web site) www.tri-stateal.com
Outwater Plastics Introduces "No Drill" Standoffs
OUTWATER PLASTICS INDUSTRIES + ARCHITECTURAL PRODUCTS BY OUTWATER, has introduced the industry's first "No Drill" Standoffs. Designed to work with single or multi panel applications, Outwater's No Drill Standoffs comprise four integrated "inlets" with an incorporated screw in flat cap that enable the end user to insert Glass or Lexan "protective barriers" ranging in thickness from 5/16" to ½". Outwater's No Drill Standoffs are manufactured of Solid Steel finished in polished or matte chrome. For more information, contact Outwater at (Tel) 1-800-631-8375. (Web site) www.outwater.com
Marv-O-Lus Mfg. Offers Four Basket Spinner Display
This dump bin display makes merchandise highly visibile. Each bin spins independently. The four extra-large wire baskets can a large number of promotional and seasonal items.The rack is 62"H x 22" The Spinning Diameter Basket Dimensions are 22" Diameter at top, 12-1/2"at bottom and 8" Deep. This Four Basket Spinner Display is available from Marv-O-Lus Manufacturing, 220 N. Washtenaw, Chicago, IL 60612. (Web site) www.marvoLus.com
Verseidag Seemee US Offers Banner Textiles Full Line Coated
Verseidag seemee US manufactures and distributes a full line of coated and/or treated textiles for the fabric advertising market, compatible with solvent, eco solvent, UV and transfer or direct dye sublimation outputs. Textiles come in widths of 6l""and l22". From canvas to flag, poplin to satin, Verseidag seemee US has a product to suit all P-O-P/Retail, exhibits and promotional needs. In addition to textiles, Verseidag manufactures a full line of coated vinyls including Mesh, Frontlit, Backlit, Blockout and a variety of other high quality vinyl coated materials. For more information, visit VERSEIDAG SEEMEE U.S., (Tel) 800-252-l435. (Web site) www.seemeeus.com
Hamacher Resource Group, Inc. and ReadyTouch, Inc
Hamacher Resource Group, Inc. announces its exclusive alliance with ReadyTouch, Inc. to offer self-service in-store kiosks at retail for shoppers seeking information regarding health, beauty and wellness products. The ReadyTouch System leverages content management technology on an NCR hardware platform to enhance the consumer shopping experience, to allow product promotions, and ultimately to boost retail ROI and sales. HRG will build on its heritage of developing and delivering merchandising, category management, marketing and productivity tools for independent and chain retail operations. In recent years the organization has expanded its base of support within the chain drug marketplace, online pharmacy segment and among national health and beauty care manufacturers.
3D Exhibits Expand Its Team
3D Exhibits has expanded its team with the addition of Jim Rehm, Ron Weil, and Marianne Driscoll. Rehm has been named v.p. and account executive; Weil has been named v.p. and account executive; and Driscoll has been named account manager. Privately held 3D Exhibits is an exhibit design, fabrication and management company based in Elk Grove Village, IL. (Web site) www.3dexhibits.com
National Interactive Storescape Displays Build Buzz For Debut Of 'Coraline'
In advance of Coraline's launch, Inwindow Outdoor was asked by MacDonald Media to build buzz by creating a series of highly interactive street-level displays to promote the movie's release. The result was the first outdoor displays to use five different technologies including audio, video, holograms, gesture and augmented reality. These Storescapes™ ran for a month in fourteen locations across seven major U.S. markets including NY, LA, Boston, San Francisco, Miami, Chicago and Washington D.C.
Jeff Cohen, Managing Partner of Inwindow Outdoor, said, "We are continuously looking for new methods to enhance visibility and interactivity for our clients and create displays that are more memorable to the viewer. This national launch for Coraline featured some of the most exciting technologies ever used in advertising, let alone outdoor media, and it contributed to the successful opening."
All of Inwindow's Coraline displays incorporated digital components communicating themes of the movie. Displays in NY and Boston featured holographic images of ghost children floating inside the vacant storefront. Other displays in NY, Miami, Chicago and Washington incorporated augmented reality technology superimposing images on pedestrians. In these cases, onlookers saw their reflections with a virtual image, such as button eyes, covering their real eyes. Lastly, select locations in Chicago, LA, San Francisco and Miami featured elements that responded to human gestures, clearing away frost to reveal parents pleading for help.
(Web site) www.inwindowoutdoor.com
Hannah Montana/Miley Cyrus "Best of Both Worlds" and "Camp Rock" "Rock Like They Do" Bus Tour
Paradigm Shift created a ten-city interactive bus tour for Walt Disney Studios Home Entertainment promoting the co-branded DVD launches of "Hannah Montana/Miley Cyrus Best of Both Worlds" and "Camp Rock" DVD's. The tour reached over 40,000 enthusiastic parents and pre-teens, featuring "Rock Like They Do" karaoke and "Look Like They Do" makeovers sponsored by "Great Clips," along with a walk-through experience of Miley Cyrus' tour bus. (Web site) www.paradigmshift.com
Endemol Usa And Access 360 Media Produce 'Waiting For A Ride' Reaching Youthful Audience In-Store, Online And Mobile
Endemol USA, a market leader in interactive entertainment, and Access 360 Media www.access360media.com, a premier in-store, online and mobile media network targeting the young adult demographic, announced a programming partnership to produce Waiting for a Ride, a new series that follows five friends as they road trip in search of the West Coast's best waves.
Slated to launch in April 2009 exclusively on Access 360's Media network, Waiting for a Ride will run several times a day alongside other content including music videos and action sports clips on more than 12,000 screens in young adult retail stores nationwide. A mobile campaign will be featured in-store and online, encouraging participation for a chance to get a surfing lesson of a lifetime from the cast.
The partnership combines Endemol USA's industry-leading production and Access 360 Media's vast distribution channels that target the young adult demographic in thousands of retail locations nationwide enhancing the in-store environment. "Our partnership with Access 360 Media allows us to offer exclusive, engaging content to a vast youthful, community via in-store, online, and mobile," said Joerg Bachmaier, Senior Vice President, Digital Media and Branded Entertainment, Endemol USA.
"Digital Out-of-Home is the right media recipe for today's environment; it is the 2nd fastest growing media growing category after online and reaches young adult consumers during their favorite activity-shopping," said Roman Tsunder, President and Founder of Access 360 Media. "We are very happy to partner with Endemol to bring Waiting for a Ride to our viewers and sponsors that want a personal, engaging and interactive experience."
Outwater Plastics
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