Creative Online Weekly, May 20, 1996

Week of May 20, 1996

Duracell Display Hook Snags Shoplifters

Duracell USA has become the first consumer products company to use a new, patented peg hook adapter that prevents shoppers from removing more than one product at a time, which takes aim at the shoplifting technique known as "sweeping." High value items can be placed on peg hooks without the danger that a shoplifter will pilfer dozens of packages with a simple sweep of the hand.

Thomson-Leeds Company of New York City, created the peg hook adapter and holds its patent. Duracell Brand Manager, Joe Ricci, commented: "We have been looking for something to prevent ‘sweeping’ for some time. The Thomson-Leeds patented peg hook adapter is being extremely well-received by both our field representative and retailers."

The peg hook adapter fits most OSHA safety hooks. There is also a patented one-way peg hook which is available in three sizes as a single piece of injection molded plastic. The adapter and peg hook are ideal for any product packaged for display on peg hooks.

Everbrite Names K. Davies Managing Director, Dauman International

Everbrite, Inc., Greenfield, WI, parent company of Dauman Displays Intrnational Ltd., has appointed Ken Davies as Managing Director of Dauman Displays International, based in London, England.

Mr. Davies brings more than 35 years experience to his new position. Prior to his promotion, he spent 7 years as Director of Sales for Dauman’s U.K. operations.

Hallmark Names D. Hudson, VP, Specialty Retail Division

Hallmark Cards, Inc. has named Doranne M. Hudson to the position of Hallmark Vice President Card/Specialty Retail, reporting to Robert D. Firnhaber, Hallmark Vice President Retail Development.

Ms. Hudson will be responsible for Hallmark’s long-term direction for card/specialty retailing and for the delivery of retail solutions that improve the performance of Hallmark Gold Crown network and other card/specialty stores. Ms. Hudson will oversee sales, marketing, and new store concept functions in that channel.

Ms. Hudson most recently served as Hallmark Vice President Emerging Brands and Channels.

Display Masters & Tecnologies Announces Expansion

Display Masters & Technologies, has exapnded its operations at its international headquarters and design center in Whitestone, NY, to meet the needs of its growing customer base, announced Richard Jay, President. The firm has nearly doubled the size of the headquarters and design center within the past two years.

Twentieth Century Fox Appts. C. Gordon, Promo Dir.

Twentieth Century Fox has appointed Christian Gordon to Director of National Home Video Promotions, it was announced by Steve Ross, Sr. VP Worlwide Promotions.

Reporting to Michael Tomlin, VP, National Promotions, he will develop national third party promotion campaigns with packaged goods firms, fast food firms, and other marketers for Fox home videos and interactive products.

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