Kraft Display Promotes 'What's Cooking In Hockeyville' Sweepstakes
This floor display was created as part of the Kraft Hockeyville p.o.s. program. The floor display was part of the overall program that also included entry pads, recipe pads, end aisles, basewrap, headers and posters. All the p.o.s. materials drive the consumer to the product and sweepstakes to find a hockey loving town as well as provide recipes and web information. The Kraft Hockeyville p.o.s. program was produced by Proprint Services, Inc., located in Toronto, Canada. (Web site) www.pop-online.com
OfficeMax Stores Use The Latest Digital Signage
To Educate & Entertain Customers
OfficeMax is using a unique digital signage solution to create a customer-oriented environment in addition to entertaining them while they wait.
The ADFLOW Dynamic Messaging System and the Matrox Millennium P650 (www.matrox.com) multi-display graphics card have been combined to provide this unique digital signage solution. LCD screens were used to inform and educate shoppers, enhance the OfficeMax brand, promote selected merchandise and deliver featured price promotions within their print and document services areas.
Each store will feature two 40-inch state-of-the-art LCD panels, designed and mounted to aesthetically fit within a newly-deigned menu board located in the high-traffic printing services area.
"OfficeMax delivers continuous scheduled brand and promotional content, targeted to specific shopper demographics," said Ron Berty, Matrox Bus. Dev. Manager for Digital Signage. "Office Max also broadcasts a live CNN satellite feed, using unique directional sound technology, to inform and entertain customers without disrupting their shopping. Compelling and targeted content delivered by ADFLOW Digital Signage Network and Matrox Graphics, onto head-turning, high-resolution displays, are helping OfficeMax to accomplish their objectives of engaging and entertaining its in-store customers and enhancing the OfficeMax brand."
SKYY Vodka Display Supports New 2007 Ad Campaign
SKYY Vodka, a leading domestic super-premium vodka in the U.S., recently debuted its newest series of creative executions, continuing its successful national "Cocktail Moments," advertising campaign for national outdoor, print and online. Featuring a series of powerful images by acclaimed photographer and independent filmmaker David LaChapelle, the new creative images are titled "Rude Boys" and "Dubai."
"Rude Boys embodies the style, attitude and energy of the individuality of today's cocktail culture, while Dubai captures the essence of cocktail, glamour and the jet set lifestyle," said Paul Fuegner, Vice President Marketing, SKYY. "The Cocktail Moments advertising campaign began in 1998, portraying contemporary cocktail settings with striking imagery." Point-of-purchase displays support the campaign at retail.
Cracker Barrel Apparel Spinner-This attractive 6-sided wood display provides adjustability and flexibility to accommodate a variety of different type products, in addition to apparel. The top of the display is removable for access to a storage compartment. The metal parts have a durable powder finish. The Cracker Barrel Apparel Spinner was produced by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087, (Tel) 615-743-2950, (Web site) www.nashvilledisplay.com
Love'n Bake Display Shippers Now Available At Wild Oats Markets
Love'n Bake, a line of professional quality baking ingredients for those who love to bake at home, has expanded its retail presence with the placement of 48 unit display shippers in Wild Oats Markets as well as other fine grocery stores and specialty food stores nationwide.
The all natural product line consists of Almond Paste, Marzipan, Hazelnut Praline and Pistachio Nut Paste packed in convenient 10 to 12 ounce cans. Ready-to-use bakeable fillings called "Schmears" are also available in Almond, Chocolate and Cinnamon. The easy-to-assemble point-of-purchase displays are designed to attract consumers visiting the baking aisle, according to George Hunter, Company Director of Consumer Products. The header features appealing images showing children baking, and captures the joyful spirit of the Love'n Bake line.
Hostess Introduces 100 Calorie Packsb
New Hostess 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages, each containing three mini cup cakes featuring the brand's signature creamy filling.
"While consumers are clearly embracing the concept of 100 calorie snack items, many products are 'versions' of the real thing and fall short on one very important factor-taste," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corp., baker of Hostess Products. "Hostess 100 Calorie Packs make taste the focal point, placing a premium on what consumers really crave-a truly satisfying, authentic tasting, sweet treat."
A new advertising campaign has been launched in conjunction wit the national roll out, touting the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline, "3 Cakes, 100 Calories, Real Satisfaction." In-store displays complementing the advertising campaign, are being utilized at the retail level.
Borders Creates In-Store And Online Book Club
Borders has launched the Borders Book Club, offering tools to help customers not only create a book club but to find great title recommendations, publisher-provided reading group guides, recipe and snack suggestions and a discount on all current Borders Book Club recommended titles.
Conveniently located in every Borders and Waldenbooks store across the country, customers will find a display of four Borders Book Club titles that will rotate monthly.
"The Borders Book Club program will be a fun, interactive enhancement to our customers and shopping experience," said Rob Gruen, EVP, Merchandising and Marketing for Borders. "It will enable readers of all ages and interests to connect with authors and with each other for lively discussions about books by providing guidance, advice, rich content and title recommendations online, in-store and in our communities."
Wal-Mart Conducts Jobs & Opportunity Zones Roll-Out
Wal-Mart Stores, has selected nine communities across the country to be "Wal-Mart Jobs and Opportunity Zones." The program will provide support to local businesses by offering advertising inside- Wal-Mart's stores and in local newspapers, as well as presenting additional funding for local chambers of commerce.
Each of the Zones will be anchored by a Wal-Mart store and engage a host of local businesses and organizations with which the company will work to increase economic opportunities in surrounding neighborhoods. This initiative will create more opportunities for small businesses to capitalize on the benefits of having a Wal-Mart store in their community.
Wal-Mart stores in nine cities will serve as hubs for each of the Zones. These include: Indianapolis, IN; Pittsburgh, PA; Cleveland, OH; Decatur, GA; El Mirage, AZ; Landover Hills, MD; Portsmouth, VA; Richmond, CA; and Sanger, CA.
New ZenSoy Offers Soy On The Go
ZenSoy has taken a major step in transforming the soy milk category with its Soy on the Go line of healthy milks, offering a nutritional power punch of mega-3 fatty acid and heart-healthy soy in convenient single servings. Made from whole, organic soybeans, the new milk is shelf stable, 100% vegan, free of genetically modified ingredients, certified kosher and certified organic by the USDA. Developed by ZenSoy to offer a next-generation milk that children will enjoy as much as adults, Soy on the Go is available in chocolate, vanilla and cappuccino flavors.
General Mills & Disney Introduce Three New Cereals
Genera Mils and Disney Consumer Products have introduced three new cereals, Disney's Little Einsteins Fruity Stars, Disney's Princess Fairytale Flakes and Disney's Mickey Mouse Clubhouse Berry Crunch.
"These new cereals make it easier for moms to give their kids a nutritious start to the day at an affordable price," said Kerstin Peterson, Marketing Manager, General Mills. "With great taste and nutrition-and the appeal of Disney's characters-these cereals will make breakfast fun for everyone."
New GE Monogram Custom Hood Inserts Create Kitchen Focal Point
GE is introducing Monogram Custom Hood Inserts, offering powerful venting as well as unique decorative possibilities for the kitchen. Trimmed with tile, wood panels or other decorative finishes, a custom hood creates a focal point that infuses a kitchen with personality and style. Single- and dual-blower ventilation, with variable speed fan, exhausts air at a rate of 640 and 1200 cubic feet per minute, making the inserts compatible with high-performance cooking appliances. A patented installation process makes the inset ideally suited to a wide variety of custom hood applications (48", 36" and 30" configurations are available).
Frito-Lay Debuts Flat Earth Fruit Crisps & Veggie Crisps
Frit-Lay's new Flat Earth baked Fruit Crisps and Vegetable Crisps are now available nationally. Each once ounce serving contains a ½ serving of fruits or vegetables. Flat Earth Fruit Crisps and Veggie Crisps are available in six flavors: Farmland Cheddar, Garlic & Herb Field, Tangy Tomato Ranch, Wild Berry Patch, Apple Cinnamon Grove and Peach Mango Paradise. The launch of Flat Earth is being supported by a fully integrated marketing program.
Klondike Introduces NASCAR Bar
Klondike is joining Unilever's multi-brand sponsorship and becoming one of the official sponsors of Evernham Motorsports' #9 Ultimate Chargers Dodge during the 2007 Busch Series season. In honor of the company' sponsorship of the 2007 Busch Racing Series, Klondike is introducing a NASCAR ice cream bar.
Yoplait Kids With Omega-3 DHA Offered
Yoplait Kids now features Omega-3 DHA in its line of individual sized yogurt cups. Omega-3 DHA is an important nutrient that supports brain growth during early childhood developmental stages. "Yoplait Kids with Omega-3 DHA is ideal for those consumers who are looking for easy ways to integrate this important nutrient into their children's diets," said Phillip Zinda, Yoplait marketing.
Gillette Launches Fusion Power Phantom Razor
Gillette's new Fusion Power Phantom combines the breakthrough technology of Gillette Fusion Power with a sleek new color, featuring a striking jet-black handle with copper and silver accents. Gillette Fusion Power Phantom combines the revolutionary 5-Blade Shaving Surface ™ on the front and the Precision Trimmer on the back of a single shaving cartridge, while delivering soothing micro-pulses that reduce friction and increase razor glide for the best shave ever.
GE-Branded Digital Cameras Debut From GE & General Imaging
GE and General Imaging Co. have formed an exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras. "The cameras from Genera Imaging are truly worthy of the GE name, representative of GE's leadership in technology and innovation," said Brad Irvine, GE President of Trading and Licensing.
ConAgra Foods Names J. Chow Chief Mktg. Officer
ConAgra Foods has appointed Joan Chow to the new role of Executive Vice President and Chief Marketing Officer. Previously, Chow was Senior Vice President and Chief Marketing Officer of Sears, Roebuck & Co.
Farmers Insurance Promotes Carnahan To EVP & CMO
The Farmers Insurance Group has appointed Jerry Carnahan, from Senior Vice President and Chief Marketing Officer to Executive Vice President and Chief Marketing Officer. "Through his leadership we have revitalized new agent growth and developed award-winning training and industry-leading new agency success rates," said Paul Hopkins, CEO of the Farmers Insurance Group of Companies.
Titan Promotes Junkins To Dir. Sales & Mktg.
Titan International has promoted Cara Junkins to Director of Sales and Marketing. Previously, Junkins' held the position of Tire Technology Manager. Junkins will be located in Quincy, IL at the Titan Wheel Corp. facility and will concentrate on Original Equipment Manufacturer accounts.
Cruise West Names Petrone Chief Mktg. Officer
Cruise West has named Al Petrone its Chief Marketing Officer. Petrone has been a consultant for Cruise West since September 2006 as the line's interim Vice President of Marketing and will now assume this permanent CMO position. Prior to joining Cruise West, Petrone was the Chief Marketing Officer for Noble House Hotels and Resorts. He previously held senior marketing positions with W Hotels, Sheraton and Ian Schrager Hotels as well as GE and Pepsi Cola.
House Of Taylor Jewelry Names Y. Fixman V.P., Mktg.
House of Taylor Jewelry, an international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, has named Yossi Fixman Vice President of Marketing. Previously, Fixman served as one of the key marketing executives at Kathy Ireland Worldwide, where he was responsible for helping the Life Style brand achieve billion-dollar annual retail sales.
Clearly Canadian Hires J. Fox To Direct Sales & Mktg.
Clearly Canadian Beverage Corp. has named Jackie Fox as Director of Sales and Marketing for the new line of Clearly Canadian Daily Natural Enhanced Waters. Fox was previously an account and category manager with Pepsi-QTG and also worked with sister companies Pepsi Bottling and Frito-Lay to develop beverage and snack programs increasing both sales and profits.
Koss Names C. O'Brien Dir. Of Mktg.
Koss Corporation, Milwaukee, WI-based manufacturer of high fidelity stereophones, has appointed Cathy O'Brien Director of Marketing. In her new position, O'Brien will oversee all aspects of the company's international product marketing activities. O'Brien has 20 years experience in retail as well as brand development experience. Most recently, O'Brien held the position of Vice President, Client Services with Imagemark, a Milwaukee strategic brand marketing company.
Starz Ent. Names McGee Sr. V.P., Mktg.
Starz Entertainment has appointed cable industry marketing executive Nancy McGee as Senior Vice President of Marketing for the premium television company. Previously, McGee held the post of Senior Vice President of Marketing and Sales for Adelphia Communications from August 2004 to August 2006. Prior to joining Adelphia, McGee held senior marketing positions with leading cable companies AT&T Broadband and MediaOne.
Trade Fixtures Launches Visi-Yogurt Display System
Trade Fixtures/Newleaf Designs has launched the Visi-Yogurt dairy category shelf merchandising system. The Visi-Yogurt merchandising system is the perfect choice for any grocery retailer looking to increase yogurt sales through reduction in labor and spoils within their Dairy section. The Visi-Yogurt merchandising system built on the patented Visi-Floor base, allows products to flow, creating an always fronted Yogurt section. "Some of our customers have reported a significant decrease in stocking and fronting labor," said Scott Williams, Director of Marketing. "And all have indicated a sales lift in total store yogurt sales." For more information on the Visi-Yogurt merchandising system, contact Trade Fixtures/Newleaf Design, 1501 Westpark Drive, Little Rock, AR 72204; (Tel) 800-872-3490, (Fax) 501-664-9253, (Web site) www.tradefixtures.com
TRaC Associates Launches Image Light
TRaC Associates, LLC has introduced the Image Light, an LED lit point-of-purchase display that is environmentally friendly and brighter than lightboxes. The Image Light uses a proprietary imprinting process on clear acrylic panels and then illuminates the surface with energy saving LED technology. The result is an elegant, interesting and very cost effective visual medium. In addition to the low energy consumption, the image light products are environmentally friendly because they contain no toxic mercury, argon, or other heavy materials. The Image Light offers considerable flexibility with three different configurations that can be customized to different shapes and overcome the size limitations of the popular T5-based Lightboxes. Featuring a space saving, ultra-slim profile, the Image Light measures just 10 mm in thickness. They can be made in all shapes and sizes up to 40" x 110" and carry a 2-year manufacturer's warranty. For more information, contact TRaC Associates, 6481 Horton Road, West Linn, OR 97068; (Tel) 503-657-6599, (Fax) 503-650-0325, (Web site) www.tracassociates.com
OSRAM Offers New LEDs
OSRAM Opto Semiconductors' light-emitting diodes (LEDs) now illuminate the façade of the newly remodeled German shopping center, KOWE in Regensburg, Germany. Captivating shoppers with a myriad of harmonized color changing patterns, this unique light show is achieved through the use of 2,448 Golden DRAGON ® LEDs backlighting the glass façade of the entrance and extending all who enter an intriguing welcome. The shopping center entrance was updated with a glass façade and an advertising banner was integrated into the upper third of the building's exterior. The top and bottom sides of the banner house 816 RGB modules fitted with a total of 2,448 red, green and blue high-power LEDs from OSRAM Opto Semiconductors. OSRAM's Golden DRAGONS are positioned to direct light both up and down parallel to the wall. Special secondary lenses on the LEDs featuring ThinFilm technology and an intelligent color control system ensure a homogeneous and dynamic color progression. This allows individual patterns with over 16 million colors to be projected onto the building's outer surface. For more information, visit OSRAM Opto Semiconductors at
(Web site) www.osram-os.com
ExpoDisplays Launches ExpoSpaceSaver
ExpoDisplays has introduced the ExpoSpaceSaver, the first product line to formally bring contemporary design to table top exhibiting. ExpoSpaceSaver was developed in response to exhibitors seeing a high-end look for table top exhibiting, without having to sacrifice portability, as it packs conveniently in a one wheeled case that ships via UPS or FedEx. With ExpoSpaceSaver, exhibitors do not have to sacrifice image just because they are using a table top exhibit. For more information, contact ExpoDisplays, 3401 Mary Taylor Road, Birmingham, AL 35235; (Tel) 205-439-8221, (Fax) 205-439-8201, ( (Web site) www.expodisplays.com
3D Exhibits Creates Exhibit For Colgate
This exhibit was created for Colgate Total toothpaste at the American Dental Association's recent Exhibition. The Colgate exhibit included an integrated experience "The Living Proof," that took attendees through a blood vessel-like tunnel to learn how the active ingredients in Colgate Total promote good systemic health. Visitors spent over 20 minutes in the queue and experience. Along the queue, they were entertained by a series of witty videos that used fun characters to communicate the anti-bacterial and anti-inflammatory benefits of Colgate Total. One of the monitors used a live video feed to enable visitors to speak to the host of the previous videos-something the visitors found fun and unexpected. The main portion of the experience took place in a translucent fabric "blood vessel." LED lighting contributed a glowing red ambiance while gobo lighting created the illusion of blood cells moving through the passage. Inside, attendees followed a hygienist to four stations that shared real scientific proof of the benefits of Colgate Total. After, they received samples and were led to a kiosk where they could learn more and order product. The Colgate exhibit and integrated experience was developed by the Colgate team, 3D Exhibits (Web site) www.3dexhibits.com and marketing agency RK Associates.
MC2 Creates Exhibit For Chase
Chase, a leading global financial services firm, selected experiential marketing agency MC2 to develop an exhibit program that focused on achieving measurable return. At the same time, Chase challenged MC2 to reduce the costs of exhibit fabrication, labor, drayage and shipping and to apply those savings to the creation of creative strategy. MC2's new approach, implemented at the National Association of Realtors Expo, was an integrated tradeshow marketing program that included pre-show promotion, targeted at-exhibit activities and a post-show survey. Chase's 20' x 50' exhibit at NAR was comprised of lightweight rental properties customized with show-specific graphics. A "Recipe for Success" theme was articulated through a presentation that highlighted the mix of "ingredients" Chase has to support realtors and thanked participating attendees with the gift of homemade cookies and cappuccino. Other program components included a private event for A-list prospects, a customer appreciation event, staff training, product demos, two additional presentations and a pre-show invitation that drove attendees to the exhibit with a drawing for an iPod. Rich Gilligan, Chase Assistant Vice President of Marketing, reported that Chase has already closed a couple of multi-million dollar sales with relationships that were established at the show. For more information, visit (Web site) www.mc-2.com
MICE Appts. M. Bartley, V.P., Operations
MICE has hired Mike Bartley as the Vice President of Operations for West Coast Operations. Based in Irvine, CA, Bartley is working with MICE teams in Irvine, San Francisco and Portland to further enhance process and systems for the experiential marketing firm. Before joining MICE, Bartley was a Regional Director of Sales at GED Exhibit and Design, the West Coast Director of Operations at Sparks Exhibits and owner of Exhibit Concepts.
Olevia & AEG Sports/Ent. Partnership To Include Newark's Prudential Center
AEG, one of the leading sports and entertainment presenters in the world, and Syntax-Brillian Corp., a manufacturer and marketer of LCD and LCoS HDTVs and digital entertainment products, will feature the company's HDTVs at the Prudential Center in Newark, NJ, as well as Red Bull Park in Harrison, NJ and other AEG venues around the country.
The multi-tiered, four-year agreement will specifically highlight the Olevia brand of HDTVs through signage and other on-property brand exposure and include the integration of Olevia televisions into the $375 million Prudential Center, slated to open in October 2007.
Grey Goose Vodka Teams With Rolls-Royce To Promote Social Responsibility
Grey Goose, 'The World's Best Tasting Vodka," has teamed up with Rolls-Royce to create two customized limited-edition Rolls-Royce Extended Wheelbase Phantoms to serve as a platform to promote their social responsibility message of enjoying a safe night on the town, while delivering a luxury experience that cannot be replicated.
The 2007 Grey Goose Rolls-Royce Extended Wheelbase Phantom will appear at high-profile events where trained chauffeurs will educate passengers on Grey Goose and the importance to "Sip Responsibly." Additionally, vehicles will be utilized to raise money for local and national charity partners and auctioned off at the end of the charity program. According to Grey Goose, the 2007 Grey Goose Rolls-Royce Extended Wheelbase Phantoms create an environment representative of the Grey Goose brand, embodying the best in luxury and exclusivity.
