Levi's Tests New Electronic Scanner That Recommends Jeans Based On Body Measurements
The Levi's brand is testing the Intellifit System electronic body scanner in five of its stores this spring to help consumers select the best fitting pair of jeans. When a fully clothed person steps into the cylindrical glass booth, the Intellifit System scans the person in approximately 10 seconds and prints out recommended sizes and styles of Levi's Jeans based on his or her measurements.
"With so many styles and brands available, it's easy to understand why consumers struggle to find truly great fitting jeans," said Emily Hood, Levi's Brand Fit & Garment Dev. Manager. "We've been perfecting the fit of jeans for over 130 years and continue to use our expertise and the latest technology, like the Intellifit System, to provide the best overall range of jeans in the market today."
PUMA Opens Multi-Branded Store In New York City
PUMA has launched its newest retail store at West 14th Street in New York City, dedicated exclusively to the brand's extensive range of sport-fashion collaborations, specifically 96 HOURS, nuala, Mihara, Starck and Dassler. The collections are being presented together under one roof for the first time with the opening of the new store.
The new PUMA store will act as a laboratory for the brand to experiment with new ideas and infuse the PUMA personality with the design sensibility of experts from various industries.
"After embarking into the sport-fashion segment in the mid-1990's, we felt it was time to create a PUMA environment that showcases the inherent design of these products," said Jochen Zeitz, CEO and Chairman of PUMA AG. "This store is a first in many respects. PUMA is the first to take the sport-fashion concept a step further by creating a multi-branded store environment. The Meatpacking District store will also provide a setting to connect directly with a cutting edge consumer."
Intended to highlight the unique aspects of a multitude of collections in an inclusive space, the store also h as a black interior that provides a neutral backdrop to focus consumers on the designs of each range. Each of the store fixtures are inspired by sport and the store is designed to be a place where all of PUMA's sport-fashion brands can intersect and interact in a unique way. This is shown through new graphics that incorporate the individual logos of all of these collections.
Reese's Race Car On Display In C-stores
Hershey Foods wanted to create a temporary counter unit for the c-store environment that would feature the NASCAR theme, specifically tying in the Reese's sponsored car driven by Kevin Harvick in the Busch Series. The unit also needed to carry two product lines: Reese's Peanut Butter Cups and Kit Kat bars.
Hershey hoped to stimulate sales for the Kit Kat product with consumer interest in NASCAR and by offering their top selling Reese's cups in the same display. The challenge was to design a display that would hold 72 pcs. of product and take up a minimal amount of counterspace. The display was designed to look like the #21 car driven by Kevin Harvick in the Busch Series. The background color is the Reese's orange with the swirl pattern that is on the product. The sponsor logos on the display car are the same ones that are on the real NASCAR. The footprint of this display is very small especially considering the amount of product it holds. The image of a tiny, corrugated NASCAR is a departure from the typical self-shipper tray/riser vehicle that you usually see on the counter of a c-store.
The Reese's Race Car display was designed and produced by Menasha Display Group of Philadelphia, PA.
Neopets And Limited Too Partner To Launch Nationwide Neopets CD Case Promotion
Online youth entertainment company Neopets Inc., has partnered with specialty 'tween retailer Limited Too to offer a selection of exclusive Neopets themed CD/DVD cases at all 568 Limited Too stores.
The plush-covered, padded CD cases, which hold 8 compact discs each, come in three different colors with images of popular Neopets characters-a Uni, Gelert and Aisha. The CD cases are a great value at only $2.90 with any purchase at any Limited Too store, while supplies last. The Neopets CD Cases will be merchandised in a counter display placed at the cash register in Limited Too stores.
"Neopets is one of the most exciting companies we have had the pleasure of working with over the last few years and we are excited to strengthen our relationship with Neopets through this fun joint promotion," said Paula Damaso, Limited Too EVP of merchandising, Design and Fashion.
Said Lee Borth, Neopets COO, "Limited Too has been an outstanding partner since we began working together nearly 3 years ago. We are pleased to further extend our reach to the Limited Too customer through this promotion and to provide valuable national exposure of the Limited Too brand to our Neopet members."
In addition to the in-store promotion, Neopets is launching a Limited Too themed Immersive Advertising activity on the Neopets Web site. Site members can play the Limited Too Mix 'n' Match game to earn the Web site's virtual currency, Neopoints.
ExxonMobil Displays Help Launch New Line Of High-Endurance Motor Oils
ExxonMobil has introduced a new line of motor oil-Mobil Clean 5000, Mobil Clean High Mileage, Mobil Clean 7500 and Mobil 1 Extended Performance--the first line of high-endurance motor oils designed for longer change intervals. These new motor oils deliver proven performance and guaranteed protection of critical engine parts for up to 15,000 miles guaranteed.
ExxonMobil is supporting the launch with one of the most aggressive fully-integrated marketing campaigns in the history of its Mobil lubricants brand including special product displays.
"We're not simply introducing a new product with this marketing campaign, we're introducing an entirely new category of motor oils," said Henrik Hansen, marketing Manager, Americas, ExxonMobil Lubricants & Specialties. "This line of Mobil motor oils represents a shift for the industry, and by guaranteeing performance and protection for specific mileage amounts, we're alleviating some of the consumer confusion about how long their oil can last."
Pentel Displays Promote Impulse
Pentel is introducing the Impulse ball point pen, a feature packed pen that can hang around a user' neck or be chained to just about anything.
Besides being hard to lose, Impulse also features a new, low viscosity ink formula that feels like gel with the benefits of quick-drying ball point ink. It writes vivid lines with a stainless steel tip and the latex-free rubber grip offers extended writing comfort.
To support the launch, Pentel is using a counter display that merchandises six dozen Impulse ball point pens.
MSN Teams With Sprite For Online Music Marketing Platform Targeting Teens
MSN and Sprite have joined forces to launch The Scenario, an exclusive, branded, online entertainment experience designed for teens. The Scenario is a unique place on the Web where teens can experience 10 of the hottest hip-hop DJs in the country, connect with each other through new MSN Messenger functionality and connect with the Sprite brand in groundbreaking ways.
"We collaborated with MSN to develop The Scenario because it offered fresh ideas and innovative ways to fully integrate Sprite into the MSN Music service," said Geoff Cottrill, Group Director of Entertainment Marketing at Coca-Cola NA. "Working closely with MSN and its Branded Entertainment and Experiences Team, we have created an experience that embraces the passion that teens have for music and MSN Messenger to bring Sprite to the millions who visit MSN every day."
"The Scenario is an entirely new way of connecting with teens where they live on MSN, in MSN Messenger and on MSN Music," said Gayle Troberman, Director of the Branded Entertainment and Experiences Team. "We expect the campaign to help make Sprite a part of the teen consumer's digital experience every day."
The campaign will employ cross-network promotions and advertising to draw audiences to the custom site.
Wheaties & Total Brands Debut Multivitamins
General Mills and Leiner Health Products have launched Wheaties and Total brand nutritional supplement products. The four new vitamin products include Wheaties Multivitamins, Wheaties Daily Performance Vitamin Packs, Total Multivitamins and Total High Potency Daily Vitamin Packs. In conjunction with the new Wheaties and Total branded products, General Mills and Leiner have launched an interactive web site called. Vitaminreminders.com, which offers consumers a daily video image alert from a sports legend reminding them to take their Wheaties and Total vitamins. The Wheaties and Total brand vitamins are manufactured and distributed by Leiner Health Products and will be available at retail outlets nationwide.
JetBlue Appoints A. Spiegel V.P., Sales & Mktg.
JetBlue Airways has appointed Andrea Spiegel as Vice President, Sales and Marketing. She joins JetBlue after running her own travel and luxury goods marketing firm, AKS Communications, for the last eight years. Her clients have included Virgin Atlantic Airways, Cunard Line and American Express.
MII Names T. Costello National Account Exec.
Merchandising Inventives, Inc. a Waukegan, IL-based p.o.p. display firm, has named Tom Costello National Account Executive, responsible for working on the development of P.O.P. sales nationally. Costello has a strong background in sales, working as a territory sales manager for the past five years at Campbell Soup Company.
Agman Group, Ltd., has announced the opening of an office in San Mateo, CA, and the creation of a subsidiary; Winstand of America. The Winstand system features a patented Modular Tension System that makes graphics media handling easy. For more information, contact Winstand of America, 305 Cupertino Way, San Mateo, CA 94403; (Tel) 650-576-6156; (Web) www.winstand.com.
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