Creative World

Week of May 23, 2011

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D3 Unveils LED Digital Display For New GUESS Flagship Store In NYC

D3 LED, LLC (D3), a world leader in specialized LED digital display applications, has created a custom LED digital display for the opening of the GUESS brand's 13,000 square foot flagship store at 575 Fifth Avenue in New York City. The innovative 6mm ST6 SMD LED display is located inside the GUESS store on the main level and will play behind-the-scenes footage from fashion shows and campaign shoots, in addition to being used for in-store events. The 143,360-pixel screen, encased in a sleek aluminum frame, measures 9 feet 4 inches high by 6 feet 4 inches wide, and is capable of delivering live and pre-recorded video, plus photos and animations.

"D3 is pleased to have been selected by GUESS to be part of the new flagship store on Fifth Avenue, said Jason Barak, managing partner, D3. "Our LED digital display serves as an integral part of the store's overall brand experience for consumers." (Web Site) www.d3led.com

Humana HomeCare Solutions Debuts At Max-Wellness Stores, A New Concept Retail Chain

Most of our nation's elderly have one wish - to age successfully and happily in their own homes. In order to do so, however, they often require help with transportation, home safety, meals, medications, and even daily tasks like bathing and dressing. Achieving that goal is now more attainable with Humana HomeCare Solutions, a first-of-its-kind, fully integrated care management "concierge" service for all consumers that Humana Cares is launching at four Max-Wellness retail locations in Sarasota and Naples, Florida, and in Cleveland, Ohio. Additional Humana in-store sites will be added later this year as Max-Wellness expands to new locations.

At the heart of Humana HomeCare Solutions is a Humana Cares Manager (HCM) who works one-on-one with clients, as well as their caregivers, to help manage chronic conditions and achieve the highest possible level of quality of life and independence. Each Max-Wellness store has a private consultation area where HCMs can meet with potential clients and caregivers. Consultations are available for walk-in or by appointment.

Max-Wellness CEO Michael Feuer said, "Our new partnership with Humana is an important step for Max-Wellness to further our goal of providing answers for healthy living for every age group, at every stage of life. The burgeoning senior market wants and needs the services that Humana now offers from Max-Wellness stores, enabling seniors to preserve their quality of life and dignity by living at home in a safe and secure environment."

Michelin Offers Consumers More With New Promise Plan For Passenger, Light-Truck Tires

Consumers who purchase a set of MICHELIN® tires will automatically receive the new Michelin Promise Plan™, the first of its kind in the tire industry. The Michelin Promise Plan delivers more than just safe, fuel-efficient and long-lasting tires. The program, currently rolling into tire retailers, is a robust guarantee and warranty plan that offers a free 30-day satisfaction guarantee, three-year flat tire changing assistance and additional mileage warranties on passenger and light-truck replacement tires. Beginning March 1, all standard MICHELIN® passenger and light truck tires (replacement and original equipment) will be covered by a limited warranty for treadwear.

"This is an entirely new way of thinking about tire service," said Scott Clark, COO of Michelin North America's passenger and light truck tire division. "While other companies offer piecemeal warranty packages, we are the first to provide a comprehensive package, reminding consumers that with Michelin, you get more. Consumers can drive with ultimate peace of mind knowing that Michelin has their back - with the highest quality product and the highest quality warranty in the industry."

Rage Digital Drives Hyundai Equus Owner Experience To New State Of Luxury

No one reads their new car owner's manual. Hyundai Motors America (HMA) knows this and joined with Boulder mobile app developer, Rage Digital in creating a cutting edge app for the new Hyundai Equus that puts everything an owner needs to know about this luxury vehicle at their digital fingertips.

In collaboration with HMA, Innocean Worldwide (Hyundai's marketing agency), and Aspect Software, Rage Digital developed a truly intuitive app called The Hyundai Equus Owner Experience that enables Equus owners to learn about their elite vehicle through demonstration videos and interactive product and safety demonstrations. Every Hyundai Equus comes with a 16GB Wi-Fi Apple iPad in addition to the traditional, 1000-paged owner's manual.

Select GNC Private Label Products Launch Exclusively At Sam's Club

For the first time in a warehouse club, General Nutrition Centers, will offer selected private label GNC products at Sam's Club locations. The offering will support Sam's Club's increased focus on health and wellness-oriented consumers through more robust offerings of natural supplements and sports nutrition items while increasing the visibility of GNC's specialty retailing brand with mass market customers.

Approximately 400 Sam's Club locations are launching two products in March: 2-pound container of GNC Pro Performance® AMP Amplified 100% Whey Protein and 1.7-pound bottle of GNC Total Lean™ Lean Shake™, a diet product. Both products are popular sellers among GNC's customers and will provide a significant value to Sam's Club members who are focused on maintaining and enhancing their health. Throughout the year, GNC will rotate pallets of its top-selling items in select Sam's Club locations, focusing on robust and unique GNC private label formulas that will resonate with Sam's Club members.

Tom Dowd, EVP, Store Operations & Development for GNC, said, "This partnership with Sam's Club provides an excellent opportunity to introduce the GNC brands to consumers who may not be familiar with the quality and value of our products. Working with Sam's Club, we will introduce the mass market customer to the GNC brand and our strongest formulas at an attractive price."

Jill Turner-Mitchael, senior vice president, Sam's Club Health and Wellness, said, "Through this exclusive alliance with GNC, a leader in the nutritional products industry, our Sam's Club members will have access to this high quality brand of these popular dietary supplements at a great value."

CVS/pharmacy Launches National Health Challenge To Encourage First Steps Toward A Healthier Life

To help Americans determine their risk for chronic diseases and get them on a path to better health, CVS/pharmacy has launched the 2011 "To Your Health" program, offering free preventive health screenings at more than 800 events in communities across the country. The program will get underway in Houston and continue in Dallas, Los Angeles, Washington D.C., Atlanta, Philadelphia, Chicago and Miami.

The "To Your Health" program will launch in seven markets with "The Makeover Mile" - a one mile health walk led by medical and diet expert, Dr. Ian Smith - to fight obesity and encourage Americans to lead healthier lifestyles. "Exercise is an important way to combat weight gain and obesity, which can contribute to many chronic diseases," said Smith. "The Makeover Mile walk will encourage people to get out and take active steps toward better health. The 'To Your Health' screenings will give adult participants critical information about their health status and risk for chronic disease."

Each "To Your Health" event will offer participating adults $150 worth of screenings for diabetes, blood pressure, cholesterol, bone density (osteoporosis) and vision. Doctor consultations and medication reviews with a CVS pharmacist are available.

ConAgra Foods Partners With Feeding America To Address Issue Of Child Hunger In U.S.

ConAgra Foods' Child Hunger Ends Here™ campaign is designed to draw attention to child hunger in the United States and provide consumers with simple ways to help end it. Child Hunger Ends Here brings together some of ConAgra Foods' best known brands as part of the largest cause-marketing program in the company's history. Highlighted by a multi-brand packaging promotion, the airing of a broadcast special on NBC and online and social media extensions, the comprehensive campaign extends ConAgra Foods' long-standing commitment to ending child hunger in America.

"ConAgra Foods believes no child in the United States should face the risk of hunger," said Gary Rodkin, CEO of ConAgra Foods. "Our hope is that people from around the country will lend their support to the Child Hunger Ends Here campaign and help us in our quest to donate enough money so that Feeding America can purchase another 2.5 million meals this year. This is in addition to our donations that help provide more than 1 million meals per month each year."

There are a number of ways consumers can get involved and support the cause, including: Go Grocery Shopping - From March through May 2011, ConAgra Foods will embark on its largest branded initiative to fight child hunger in the United States. Consumers can purchase select ConAgra Foods brands and, when they enter their code online, the company will donate one meal to Feeding America - up to 2.5 million meals this during the time period. Visit www.childhungerendshere.com and enter the eight-digit purchase code found on specially marked packages. Participating brands include: Banquet, Chef Boyardee, Healthy Choice, Fresh Mixers, Kid Cuisine, Marie Callender's and Peter Pan. Every code entered is another meal that ConAgra Foods will enable Feeding America to secure through local food banks. Codes on specially marked packages can be redeemed through August 2011.Text to Donate - Consumers can make a financial contribution to Feeding America through a mobile giving campaign. Simply text "FEEDKIDS" to 50555 to make a $10 donation directly to Feeding America through June 30, 2011.

7-Eleven Celebrates Its 40,000 Outlet Milestone

From its humble beginnings in 1927 selling milk and bread from an ice dock in Oak Cliff, Texas, 7-Eleven, Inc. has grown into an international powerhouse with more retail outlets than any other company in the world -- now numbering 40,000. "Last year, 7-Eleven opened more than 2,500 7-Eleven® stores globally, or about one new store every 3-1/2 hours," President and CEO Joe DePinto said. "We are continuing to aggressively pursue expansion across the chain."

To demonstrate 7-Eleven's commitment to supporting the community and being a good neighbor, DePinto will present a $40,000 donation to Big Brothers Big Sisters, which provides youth mentoring and complements 7-Eleven's charitable contribution strategy.

Ben & Jerry's Introduces New Ice Cream Flavor, Late Night Snack, Inspired By Jimmy Fallon Skit

NBCUniversal Television Consumer Products Group and "Late Night with Jimmy Fallon" are teaming with iconic ice cream company Ben & Jerry's to introduce the new flavor entitled "Late Night Snack." The unique new flavor features a rich vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters - the perfect mix of salt and sweet for a late night snack. The concoction was inspired by a "Late Night with Jimmy Fallon" skit in which Fallon and house band The Roots performed an original song, "Ladysmith Snack Mambazo," about Ben & Jerry's ice cream. Late Night Snack is available in supermarkets and Ben & Jerry's locations around the country.

New Crest 3D White 2 Hour Express Whitestrips For A Whiter Smile, With No Planning Required

The new Crest 3D White 2 Hour Express Whitestrips are the latest, ground-breaking additions to the Crest 3D White collection that promise to deliver instant gratification, making every moment a smile moment. And to make sure smiles stay white after using just one two hour treatment, Crest is introducing Crest 3D White Advanced Vivid Enamel Renewal Toothpaste. Crest 3D White 2 Hour Express Whitestrips contain an innovative thicker ingredient layer, which provides significantly more enamel safe whitening ingredient that whitens for two hours. The advancements in the Whitestrip structure make it the best fitting Whitestrip ever, including optimized notches that wrap and conform to teeth for improved wear and comfort. Crest 3D White Advanced Vivid Enamel Renewal Toothpaste removes up to 90% of surface stains in just 14 days. When used daily, not only will consumers notice a whiter smile, but it will also strengthen and rebuild tooth enamel below the surface. "We created Crest 3D White 2 Hour Express Whitestrips to give consumers an answer to achieving a whiter, brighter smile almost instantly after just one treatment, in an easy-to-use, comfortable application without the time commitment," said Doreen Bayliff, General Manager, P&G North American Oral Care.

Cecchetti Wine Company Launches Backhouse Wines

Cecchetti Wine Company has launched Backhouse, a line of affordably priced wines from California aimed at the on-premise market segment. "Many of our wholesale partners expressed a strong demand for an affordably priced wine that could be offered to restaurants for their by-the-glass programs," said Roy Cecchetti co-founder and CEO of Cecchetti Wine Company. "We launched Backhouse to fill this market need and also provide another option for exclusive wine programs with smaller retailers. After only a few months in market, Backhouse has already gained traction among some large independent restaurant chains across the northeast and southern regions of the U.S." Backhouse currently offers Cabernet Sauvignon, Pinot Noir, Merlot, Chardonnay, and Pinot Grigio.

Cafe Al Fresco Gourmet Syrups Launched

Dominion Liquid Technologies, specialists in the production of liquid food and beverage products, has launched Cafe al Fresco Gourmet Syrups, its new value-priced syrup line. Today, in the United States and increasingly around the world, flavoring syrups are used to enhance a range of beverages and foods, such as espresso-based beverages, Italian sodas, smoothies, teas, desserts and much more. Cafe al Fresco Gourmet Syrups come in a 375 ml size that retails for approximately $1, compared with competitor retail price points ranging from $3.99 to $4.25. Cafe al Fresco is sucralose based, delivers superior taste without aftertaste like saccharine products, and has 0 carbs. It is currently offered in vanilla, caramel and hazelnut with amaretto, raspberry and Irish cream flavors launching shortly.

Heinz® Dip & Squeeze® Ketchup Available Nationally

Heinz is offering Heinz® Dip & Squeeze® Ketchup, a new packaging innovation for consumers on the go that allows for both dipping and squeezing and holds three times as much Heinz® Ketchup as the traditional packet. "The response from consumers who have had the chance to experience the new Dip & Squeeze Ketchup package has been overwhelmingly positive," said John Bennett, Vice President of Marketing at Heinz. "People have been telling us that they love the convenience and functionality of the new package, and we are thrilled that it is now available to people nationwide."

al fresco Launches New Gourmet Chicken Meatballs Nationwide

al fresco All Natural recently entered the meatball business, creating two flavors of all natural chicken meatballs with 60% less fat and 40% less sodium than traditional beef and pork meatballs. "Homey comfort foods like meatballs are very popular right now and so many people want to enjoy these classic dishes in a more healthful way," said Sarah Crowley, al fresco Sr. Brand Manager. "Our new chicken meatballs are fully cooked, so they are a quick and easy way to add flavor to your favorite recipes, without a lot of fat, sodium or calories." al fresco All Natural Chicken Meatballs are available in two flavors: Tomato & Basil and Teriyaki Ginger.

Apple Launches iPad 2

Apple® has introduced iPad™ 2, the next generation of its device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading ebooks and much more. iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple's new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time.

Phillips-Van Heusen And Ritmo Mundo To Launch IZOD Watches

Phillips-Van Heusen and Ritmo Mundo have entered into a licensing agreement under which Ritmo Mundo will market and distribute watches for men and women under PVH's IZOD brand in North America. The new IZOD watch collection is designed to capture the sport-inspired lifestyle for which the IZOD brand is known. The collection will be distributed at major department stores and specialty stores throughout the United States, Canada, and Mexico. The IZOD collection will include chronographs and three hand watches with date indications in unique displays and will feature colorful straps in rubber and in leather. The watch collection will have new colors and styles seasonally. "Ritmo's background has been focused on luxury goods and I'm delighted at the opportunity afforded by PVH to launch IZOD brand timepieces at a level where the consumer can get a truly stylized luxury watch at an affordable price. I appreciate PVH's trust in Ritmo Mundo, and I look forward to making IZOD the watch for today's generation," said Ali Soltani, President and Founder of Ritmo Mundo.

Kraft Philadelphia® Cooking Creme Available Nationwide

New Philadelphia® Cooking Creme is a spoonable, easy-to-blend creme that can be effortlessly stirred into skillets, casseroles and pasta. Seasoned with delicious combinations of savory herbs, cheeses and spices, Philadelphia Cooking Creme replaces bland ingredients such as condensed soup or sour cream to create rich and creamy chicken dishes. Available in four varieties - Italian Cheese & Herb, Savory Garlic, Original and Santa Fe Blend, Philadelphia Cooking Creme makes cooking with Philly easier than ever, offering a dollop-able, creamy consistency that's simple to measure, mix and melt in all dishes, ranging from chicken and rice skillets to zesty enchiladas. Howard Friedman, Senior Vice President of Marketing, Cheese and Dairy at Kraft Foods. "With its smooth texture and distinctive flavors, Philadelphia Cooking Creme aims to cure chicken fatigue by transforming everyday chicken recipes into chef-inspired fare."

Weber Unveils New Innovative Outdoor Grilling Concept That Redefines Outdoor Room Category

Weber-Stephen Products LLC, a leading manufacturer of outdoor gas and charcoal grills and grilling accessories, has unveiled innovative and unique "Grill Centers" as part of its 2011 new products line-up that will positively redefine the outdoor kitchen category and make the concept within reach for a larger North American consumer base. Weber's most impressive new offering is the Weber Summit Grill Center with Social Area. This stainless steel "L" shaped outdoor grill is a high-end, yet affordable alternative to an outdoor kitchen that typically ranges in price from $20,000 to $50,000. In contrast, the Weber Summit Grill Center with Social Area sells for $4,499 (MSRP). Measuring a total of 57.1"H x 112.375"W x 75.5"D with the lid open, this grill is a less-than-one-day assembly without the need of a building permit, masonry contractor, plumber or electrician. The Weber Summit Grill Center with Social Area is built upon the company's top-of-the-line, luxury Summit® 670™ grill platform-with the addition of matching, enclosed left and right cabinetry (with adjustable stainless steel shelves inside) plus a right-return Social Area.

Tommy Bahama Launches 2011 'Collector's Edition' Major League Baseball Team Shirts

Tommy Bahama, the popular lifestyle brand, marks the second year of its agreement with Major League Baseball Properties with the release of its new "Collector's Edition" series for the 2011 MLB season. These custom designed shirts continue the relationship between Tommy Bahama and Major League Baseball Properties to establish a co-branded collection of premium, collectible apparel for the true baseball fan. To launch the 2011 season, Tommy Bahama is releasing eight new "Collector's Edition" MLB team shirts including the 2010 World Series Champion San Francisco Giants, Chicago White Sox, Houston Astros, Minnesota Twins, New York Mets, San Diego Padres, and the Tampa Bay Rays, as well as a Brooklyn Dodgers throwback shirt. Only a limited number of each team shirt will be produced, numbered and accompanied by a Tommy Bahama Collector's Certificate.

New Special K® Bars Increase Fiber And Add New Dessert-Inspired Varieties

Kellogg's® Special K® brand has renovated its cereal bar portfolio to provide a good source of fiber (three grams) and added two new dessert-inspired cereal bar flavors - Special K® Chocolatey Chip Cookie and Special K® Raspberry Cheesecake. In addition, many of consumers' favorite Special K® bars have received a fiber update, including Special K® Blueberry, Special K® Chocolatey Drizzle, Special K® Chocolatey Pretzel, Special K® Honey Nut, Special K® Peaches & Berries, Special K® Strawberry, and Special K® Vanilla Crisp. "We're excited to add more options with positive nutrition to our portfolio of weight-management snacks," said Marisa Thompson, director Kellogg Wholesome Snacks.

Silk® Launches Pure Coconut™ Coconutmilk

Silk® has expanded its offerings of plant-based alternatives to dairy milk with the introduction of Silk Pure Coconut™ coconutmilk, which contains no dairy, no lactose and no cholesterol. "Consumers continue to seek plant-based beverages. At the same time, they are becoming more interested in coconut-based products, so we brought those two trends together," said Craig Shiesley, the brand's Vice President. "Silk Pure Coconut gives consumers another plant-based option for milk that offers great taste combined with the calcium they're looking for." Silk Pure Coconut is calcium-fortified, containing 50 percent more calcium than dairy milk and available in grocery stores nationwide.

Samuel Adams Launches Scotch-style Beer

Samuel Adams announced the latest addition to the Imperial Series line of full-bodied robust beers, with the introduction of Samuel Adams® Wee Heavy. The name is derived from the Scottish practice of naming ales for their strength, from light to heavy. Wee Heavy weighs in at l0 percent alcohol by volume, twice that of the average beer. Wee Heavy is intended to be savored like a fine wine.

Quickie Introduces Lysol ® Clean-Flip ™ Sweeper

Quickie Manufacturing recently introduced the Lysol Clean-Flip Sweeper featuring the proven power of Lysol. The Clean-Flip is the first and only sweeper that can offer the ability to disinfect while it cleans without requiring any extra work, mess or products. Designed to provide consumers with a smarter and more versatile cleaning solution, the Clean-Flip delivers the convenience associated with quick cleaning and the results associated with traditional cleaning methods. The innovative "flip" feature reaches into tight spaces and cleans the floor and baseboard simultaneously. With a simple, no-touch way to attach the cleaning cloth to the sweeper, the Clean-Flip reduces the drippy mess and hassle associated with other sweepers.

"We found that the ability to disinfect was an important concern among consumers and the existing quick clean sweeper products didn't satisfy this need," said Augie Deluca, Chief Marketing Officer of Quickie Manufacturing Corporation. "We partnered with Lysol to create a truly innovative product that disinfects, but still has the convenience of a quick clean sweeper."

LALA-USA Introduces La Crème Coffee Creamer

LALA-USA recently introduced La Crème coffee creamer nationally, the first 100% real dairy, naturally flavored creamer giving non-dairy creamer users a natural way to flavor their coffee. Unlike non-dairy creamers, La Crème contains no trans fats. La Crème, which comes in four all-natural flavors-Original, French Vanilla, Hazelnut and Cinnamon Vanilla-is available nationally at Walmart and Safeway, and will be available in the southwest at HEB, Kroger and Whole Foods; and at Fiesta stores in Texas.

LALA-USA recently introduced La Crème coffee creamer nationally, the first 100% real dairy, naturally flavored creamer giving non-dairy creamer users a natural way to flavor their coffee. Unlike non-dairy creamers, La Crème contains no trans fats. La Crème, which comes in four all-natural flavors-Original, French Vanilla, Hazelnut and Cinnamon Vanilla-is available nationally at Walmart and Safeway, and will be available in the southwest at HEB, Kroger and Whole Foods; and at Fiesta stores in Texas.

Burger King Aligns Global Brand Marketing And Operations Structure; Marketing Executives Assume Expanded Responsibility

BKC has aligned the company's global brand marketing and global operations teams to create a single Global Brand Marketing and Operations function. Additionally, BKC has aligned its North American marketing efforts with the region's operations function; a structure consistent with the marketing model that the company utilizes in all of the global regions in which the BURGER KING® brand operates. As a result of this realignment, the following company executives will assume roles of expanded responsibility: Jonathan Fitzpatrick, formerly executive vice president (EVP), global operations, has assumed the newly created role of EVP, chief brand and operations officer overseeing all operations and marketing brand standards; global R&D, product innovation and global brand management. Steve Wiborg, EVP and president, North America, has taken on an expanded role that includes direct responsibility for all North America marketing efforts. As a result of these structural changes, Global Chief Marketing Officer Natalia Franco will be leaving the organization.

Crocs Names Andrew Davson CMO

Crocs has named Andrew Davison as chief marketing officer. Davison will be responsible for leading all aspects of Crocs' marketing including the company's advertising, consumer promotions and online communications campaigns. Prior to joining Crocs, Davison served as senior director of digital innovation at Crispin Porter & Bogusky (CP+B).

Levi's® Brand Appoints Rebecca Van Dyck Global CMO

The Levi's® brand has appointed Rebecca Van Dyck as its global Chief Marketing Officer. As global CMO of the Levi's® brand, Van Dyck will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's® brand's product categories and consumer communication channels. She joins the company from Apple where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including iPhone, iPad and iPod + iTunes.

WellPoint Names Kate Quinn SVP And CMO

WellPoint has appointed Kate Quinn senior vice president and chief marketing officer. Quinn, an industry veteran with more than 15 years of marketing experience, most recently served as vice president of corporate marketing for WellPoint. She held several leadership roles at PacifiCare Health Systems, The Hartford Financial Services Group and CIGNA before joining WellPoint in 2005.

Cox Communications Names Mark Greatrex As SVP, CMO

Cox Communications has named Mark Greatrex senior vice president, chief marketing officer. In this role, he will be responsible for overseeing all marketing activities. Greatrex has more than 25 years of marketing experience for consumer brands. Prior to joining Cox, he served as senior vice president of Global Still Beverages at The Coca-Cola Company where he was responsible for a $7 billion portfolio of beverages. During his five year tenure at Coke, Greatrex held a variety of senior-level marketing positions.

Jay Wilson Joins Crosscore As,VP Of Global Marketing

Crosscore, a Duarte, CA-based manufacturer of innovative and mobile fitness equipment products, has named Jay "Wizard" Wilson as VP of Global Marketing. Wilson was formerly Global VP for Vans Shoes. He also launched Vaurnet Sunglasses and DirecTV.

Vomela Acquires B2B Media

Vomela Specialty Company has completed the acquisition of B2B Media, a leading supplier of brand building vehicle advertising graphics to some of the largest vehicle fleets in the United States. Chuck Driskell, who has been President of B2B Media and overseen its growth since its start-up in 2001, has been named President of B2B Media.

Moss Offers LED Slim Light Box

Moss LED Slim Light Box provides an ultra thin profile, a convenient snap open frame, and a variety of attachment options. The Edge-Lit acrylic is etched with a proprietary diffusion pattern to provide industry-leading brightness and even light distribution over the entire surface of any backlit graphic. It is super thin - less than 1" thick, bright light with an even glow and energy efficient - 50,000+ hour bulb life. For more information, contact Moss Inc., Tel. 800.341.1557. (Web Site) www.mossinc.com

Braeside Displays Offers Unbreakable Displays

Braeside Displays has launched a new “Unbreakable" line of displays. From sign holders and wall frames to tabletop frames, these new displays are even more durable and long lasting than their acrylic counterparts. Custom sizes can be produced quickly as all manufacturing is done from its Midwest based factory. For more information, contact Braeside Displays, 795 Bartlett Ave., Antioch, IL 60002; (Tel) 800-837-9888; (Web site) www.braesidedisplays.com

STRATACACHE Introduces PrimaSee™

STRATACACHE, a leading provider of scalable, high-performance digital signage, has introduced its PrimaSee™ product into the retail marketplace. PrimaSee is a translucent digital display that showcases high-definition, dynamic video advertisements embedded within the glass panel. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages. Unlike traditional in-store signage, PrimaSee integrates seamlessly into the retail experience, allowing brands to showcase multiple messages and update them instantaneously to maximize brand awareness. Using an embedded media player, content can easily be updated based on current promotions. Providing an innovative, interactive experience for consumers, PrimaSee is ideal for freezer/cooler doors, end caps, display cases, countertops, and store fixtures in retail environments where brands can light up their messages and entice consumers during the path to purchase. "PrimaSee is the latest in-store media to aid consumers in their purchasing decisions," said Chris Riegel, STRATACACHE CEO. "This technology provides full-motion, high-impact video to assist consumers with wayfinding, all while allowing them to view the product on the shelves behind the message. Truly transforming the path to purchase, this unique technology will alter the retail environment within the next year." For more information visit (Web Site) www.stratacache.com

Walls + Forms Offers Lights Alive Double-Sided Light Box

Walls + Forms now offers its "Lights Alive" Double-Sided Light Box in standard 16" X 20" and 16" X 32" sizes. Messages stand out with the cost-effective, versatile "Lights Alive" illuminated display system. Lights Alive utilizes an exclusive Aluminum framing system that enables the production of virtually any size high quality lighted display. The Lights Alive double-sided light box catches the consumer's eye at a cost effective price. A Walls + Forms exclusive with this unit is the ability to print illuminated logos on side panels, attracting additional attention from all angles. This double-sided light box features two black frames with a profile size of 1 3/8" X ½", easy side or top loading graphics, is available in standard 16" X 20" and 16" X 32" sizes, and contains 2 X .100" clear acrylic backer sheets. Both free standing and hanging options are possible with this light box. It is designed to accept images in screenprinted, digital or photographic formats. This unit has excellent lighting with two 32w Circleline Fluorescent tubes on center bracket, electronic ballast with a 5 year warranty, an 8 ft. black cordset with an on/off switch, and is UL approved. Custom sizes are also available. For more information, (E-Mail) info@wallsforms.com call (Tel) 972-745-0800 or visit (Web Site) www.wallsforms.com

Tec Art Industries Offers LUMENESSENCE

Tec Art Industries presents its new LUMENESSENCE line of eco-friendly, energy saving LED illuminated signs available in 3 distinct looks. The Premium Collection has a 0.9" thickness, a beveled edge profile aluminum snap frame and features CREE branded LEDs along with a cast acrylic panel for the whitest, brightest and longest lasting LED light panel you can find. The Ultra Thin Collection measures only 0.4" in thickness and features a flat profile aluminum snap frame. The Crystal Frame Collection offers an elegantly engineered acrylic frame which allows the light to flow out to the edges. For more information, contact Tec Art Industries, Inc., 46925 West Road, Wixom, MI 48393, (Tel) 248-624-8880, (E-Mail) sales@tecartinc.com, (Web Site) www.tecartinc.com

Prysm Introduces Digital Mannequin

Prysm recently showcased its Prysm's Digital Mannequin, a seven-foot display that creates a more engaging and immersive brand experience for the retail environment. Recently delivered to American Eagle Outfitters, these life-size displays enable AEO to bring high-impact brand imagery throughout the store. Multiple Digital Mannequin displays standing seven-feet tall have been arranged throughout the three-story, 24,000 square-foot flagship store in the heart of Manhattan's SoHo district. There are three columns in the main entrance working as both window displays and in-store branding. Four columns are presented at the escalator gateways, guiding customers to each level of the store. At the core of the Prysm LPD display platform is a nearly seamless 25" diagonal tile. Solid-state lasers deliver brilliant image quality for even the fastest action video content, viewable from 178-degrees, while using up to 75 percent less power than traditional backlit or projection technology-based products. Since Prysm's display solution uses less power, generates less heat and has no consumables to monitor or replace, infrastructure costs related to space planning and air conditioning are lower. In addition to lowering total cost of ownership and operation for customers, Prysm's display platform exceeds industry standards for energy use and environmental impact. For more information about Prysm and its solutions, visit (Web Site) www.prysm.com

BrightSign Introduces Turnkey Tabletop Digital Signage

BrightSign has introduced its new turnkey Tabletop Digital Signage Solution, the BrightSign TD1012. The solid-state tower is a freestanding, end-to-end digital signage solution that doesn't require a PC nor any external power or wiring. Ready to use right out of the box, the BrightSign TD1012 features an attractive yet durable steel enclosure with built-in features ranging from a replaceable/rechargeable battery that provides approximately 12 hours of battery life, to Wi-Fi (802.11a/b/g/n) capabilities and a 12.1" high-resolution screen. Users simply add their content for an instant digital sign that fits easily on a table, counter or desktop. The BrightSign TD1012 delivers straightforward looping playback of pristine video and images to impress any audience. Its PC-less, fan-less, solid-state platform gives users the best of both worlds--high reliability and low power consumption for a green solution. Since no cabling is necessary for playback, the tower is highly portable, versatile and flexible for placement virtually anywhere. This makes it ideal for a wide range of industries such as retail, museums, hospitality, tradeshows, healthcare, banking and more. To keep the display current and engaging, content updates can be made remotely with the built-in wireless networking and support for BrightSign Network. Measuring 19.875"h x 10.5"w x 9.875"d and weighing about 25 lbs., the BrightSign TD1012 will be available in Q2 2011 for U.S. For more information, visit at (Web Site) www.brightsign.biz

Megavision Introduces HEX WALL SYSTEM

Megavision Inc, has introduced its new HEX WALL SYSTEM, a simple but elegant system that can be easily installed on existing walls, adding the look of framed art to any merchandising. Available in a choice of fabrications or finishes, HEX utilizes a simple push button locking mechanism on its hardware- firmly locking it in place. HEX can be accented with a choice of metals, woods, laminates, acrylics or fabrics with custom sizes also available. For more information call 212-244-7477 or visit. (Web Site) www.megavisioninc.com

Boston Retail Offers EcoRigid Plus+ Bumper

Boston Retail's latest advancement in bumper manufacturing is inspired by ecological enthusiasts worldwide that seek an environmentally proficient bumper alternative to virgin PVC (Polyvinyl chloride). The new ecoRigid plus+ is the only bumper that is 100% pvc-free, plus contains 95% certified post-consumer recycled content. The post-consumer content utilizes thermoplastic material discarded by consumers that would normally have entered a landfill but, are instead recycled. "Boston Retail is committed to developing environmentally-preferable products for multiple markets and industries," said Russell Rubin, managing director of Boston Retail. "EcoRigid plus+ supports several sustainable building and purchasing guidelines around the globe, and the credibility of UL Environment's validation helps us showcase our value as a more sustainable alternative for rigid bumpers." For more information about the ecoRigid plus+, visit,(Web Site) www.bostonretail.com

Gas Station TV Debuts Interactivity-Based Advertising At-The-Pump

Gas Station TV has implemented the first mass distribution of interactivity-based advertising functionality in the television at-the-pump space. Launching this spring, GSTV advertisers will begin executing interactivity-based advertising campaigns at over half of GSTV's 1,200 locations.

When prompted, consumers will press "Action Buttons" integrated into the GSTV display to receive immediate promotional information via their fuel receipts. They will then be able to use this promotional information to take action at nearby businesses, on their mobile devices, or via the Web. The new interactivity will allow advertisers to deliver customized discounts, special promotions, or other special offers to consumers. (Web Site) www.gstv.com

HP Creates Hands-on Experience For Youth Athletes At ESPN Wide World Of Sports Complex At Disney

Expanding on its long-standing relationship with Walt Disney World Resort, HP has unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year. From the HP Photo Creation Center, to the touch-enabled desktops and digital signage that deliver interactive park experiences, to the HP TouchPads that will be used for on-field stat collection, the HP Field House enables athletes, coaches and fans to have a hands-on experience and completely customize their visit in ways that can only be done at the ESPN Wide World of Sports Complex.

"Continuing HP's decades-long collaboration with Disney, the HP Field House captivates audiences through state-of-the-art athletic facilities with a rich, interactive technology experience that extends the spirit and passion of sports beyond the field of play," said Carlos Montalvo, vice president, Innovation Program Office, Personal Systems Group, HP.

Customized concierge kiosks featuring the first-ever deployment of HP TouchSmart 9300 Elite Business PCs allow athletes, coaches and fans to access and print a wide range of sporting event information using HP TouchSmart technology. Based in seven convenient locations throughout the complex, the kiosks guide users to field assignments and provide schedule updates, access to event highlights and general complex information such as maps, weather and dining options. The TouchSmart kiosks also host a custom application that allows sports fans to create personalized avatars for their official ESPN Wide World of Sports Complex credentials. The centerpiece of the HP Field House, the HP Photo Creation Center enables sports fans and athletes to download, design, enhance and print commemorative game day and event images such as matte or glossy photographs for purchase.

The Idea Lab provides HP, Disney and ESPN the opportunity to collaborate on 3-D, custom application development and new HP products offering visitors an exclusive opportunity to interact with HP's newest products in a way they have never experienced them before. HP is installing a range of PCs, printers and displays in the Champion Stadium suites, home to Atlanta Braves Spring Training. HP also will update the concession areas throughout the venues with digital signage - including a four-panel display scoreboard in the rotunda of the HP Field House - so fans will never be far from the action on the field.

Kwikset® Smart Security Tour Localizes Home Security Education

Kwikset® has kicked off its cross-country Smart Security Tour, joining the authorities on residential door hardware directly with the public at more than 300 events across the United States. The Kwikset rig and mobile showroom create a fun, interactive environment where visitors can learn about smart and simple home security solutions.

The mobile marketing tour will be stopping at various home improvement retailers and select sporting events to demonstrate Kwikset's security, quality and innovation in door locks including SmartKey® Re-Key Technology, SmartCode™ Electronic Locks, and Home Connect™ Technology. At each stop, visitors will have the opportunity to learn how to improve their home security, simply and easily.

"Based on the overwhelming community response and attendance rate during last year's mobile tour, Kwikset was eager to begin planning an extended tour in 2011 to provide more opportunities to connect with the customer and provide hands-on demos of products that will enhance the security of their homes," said Brent Flaharty, Vice President of Marketing, Kwikset. "Our ability to bring the Kwikset mobile showroom to the parking lots of home improvement retailers makes this a one-stop shop to empower both homeowners and professionals alike to make smart security choices."

PepsiCo Promotes Dream Machine Recycling Initiative In Washington D.C.

PepsiCo has partnered with Washington D.C. making it the nation's first city to participate in its Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the DowntownDC area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the City's Greening Downtown DC initiative.

PepsiCo's Dream Machine recycling initiative, which aims to place both interactive kiosks and bins, was created in partnership with Waste Management and Keep America Beautiful. With approximately 1,500 Dream Machines located in more than 20 states to date, the program aims to increase the U.S. beverage container recycling rate from 34 to 50 percent by 2018.

Jeremy Cage, senior vice president of Innovation and Insights at PepsiCo and head of the Dream Machine recycling initiative, said, "We are thrilled that our nation's capital is the first city to offer the Dream Machine program to its community. With collaborative partnerships like this one, we are confident that we can help provoke behavioral change by making recycling more convenient, and we encourage others to join us as we strive to make positive change for our planet."

For all the bottles and cans recycled in a Dream Machine bin or kiosk in Washington, D.C., and across the nation, PepsiCo will make a contribution to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.

Dunkin' Donuts Partners With SCVNGR For Location-Based Campaign

Anyone who visits participating Dunkin' Donuts locations in the greater Boston area and plays SCVNGR while in the store, can unlock rewards from Boston sports teams, such as discounted merchandise and free t-shirts, redeemable at the Boston Bruins Pro Shop at TD Garden. "We're excited to use SCVNGR as a new way to reward Dunkin' Donuts guests," said Michael Mahon, Manager of Field Marketing for Dunkin' Donuts in Boston. "We've seen a lot of positive buzz on our social media channels such as Facebook and Twitter, and SCVNGR provides us with an innovative way to use social gaming and location-based technology to reward our fans and followers while they're in our restaurants."

Examples of some of the fun, social challenges that Dunkin' Donuts guests can play to earn points on SCVNGR include: "Get a Grip:" Snap a photo to show us how you hold your iced coffee when it's chilly outside. In the caption, tell us what temperature it is outside. "Drop Your Gloves:" Send in a pep talk to pump players up for the next Bruins game.

"Nothing says 'New England' like the powerhouse combination of Dunkin' Donuts with Boston sports teams," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "We're thrilled to be using mobile game dynamics to add a new element of fun and user engagement to local retail locations, and ultimately drive even more customer loyalty to the Dunkin' Donuts brand." (Web Site) www.scvngr.com

AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T

AT&T Advanced Ad Solutions and Placecast has agreed to provide ShopAlerts by AT&T, which are special offers delivered to consumers via their mobile phones when they are near a participating store or brand. The unique location-based mobile messaging service will be available for AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive such messages. AT&T is the first U.S. mobile carrier to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

The innovative ShopAlerts by AT&T service will provide consumers with valuable offers, rewards, and coupons based on their specific geographic location. AT&T creates a "geo-fence" - a virtual-perimeter around a retail location, event, or any geographic area - in order to deliver appropriate location-specific messages. Participating consumers receive relevant marketing messages when they are inside a geo-fence, benefiting both consumers and marketers.

The messages are enhanced with information such as weather, traffic, and local shopping area details to more effectively engage consumers. Numerous companies have recognized the value of the ShopAlerts by AT&T service, and the initial presenting sponsors will be HP, Kmart, JetBlue, SC Johnson, Kibbles 'n Bits, Nature's Recipe and the National Milk Mustache "got milk?" Campaign.

"We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike," said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions. "ShopAlerts by AT&T enables brands/advertisers to help link consumer engagement with activation and ultimately to the point of sale."

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