Sprite Launches 'Thirst Out' Under-The-Cap Promotion
Sprite has launched "Thirst Out," one of the brand's longest running under-the-cap promotions ever, offering 52 million instant-win prizes on 20-ounce bottles of Sprite through December 2004. Participants include Blockbuster, which is offering free movie and video game rentals and "rent-one-get-one-free" movie and game offers. The promotion will also include prizes from Musicmatch, a leader in personalized music software and services, and downloadable cell phone ring tones from MIDIRing Tones.
Thirst, the star of Sprite's national advertising campaign, will be featured in a new television ad and two new radio ads for the promotion. The Thirst Out promotion will also be supported by point-of-purchase displays at retail.
"Sprite's 'Thirst Out' promotion brings together the kinds of prizes people want from the leaders in entertainment, music and communications technology," said Lisa Speakman, Senior Brand Manager, Sprite, Coca-Cola NA. "Blockbuster, Musicmatch and MIDIRing Tones worked with us to build one of the largest prize pools and easiest redemption programs ever, and we believe Sprite drinkers will love the great odds of winning a prize or offer."
Diageo Chateau & Estate Wines Announces Low Carb Wines
Diageo Chateau and Estate Wines announced that three of its wine brands, BV Coastal Estates, Sterling Vintners Collection and Century Cellars, all meet the definition of a "low carb" alcohol beverage. DC&E will use point-of-sale materials, including bottle neckers and in-store displays, informing consumers that these wines meet the new low carb guidelines and providing nutritional information.
Eggo Syrup Featured In 'Power Display' For In-Store Sampling Event
Kellogg Company recently used this "Power Display" to execute an in-store sampling event for the promotion of its Eggo Syrup product.
The Power Display is an in-store demo kit whose carton transforms into an instant display unit designed to increase product sales during in-store sampling events and beyond. It was created by PromoWorks, L.L.C., a leading provider of in-store sampling and retail-entertainment events and promotions, located in Schaumburg, IL.
"It's all about moving more product," said Joanne Balogh, Executive V.P., PromoWorks. "With the PromoDisplay Kit, the demonstrator can be assured there will be a product display next to the sampling station." The PromoDisplay Kit is available in three sizes ranging from tabletops to floor stands, which feature custom four-color graphics to build even greater brand awareness. For more information, contact PromoWorks at 1-888-310-3555 or visit www.PromoWorksPromotions.com.
Coca-Cola C2 Debuts
The Coca-Cola Company is introducing Coca-Cola C2 this summer, containing half the sugar, carbohydrates and calories of regular colas. An integrated marketing campaign will support the roll-out including TV, radio, out-of-home and Internet advertising. "Coca-Cola C2 was created to specifically address consumer desire for a lower-calorie cola with that great Coca-Cola taste," said Doug Daft, Chairman and CEO, The Coca-Cola Company.
Bayer HealthCare Introduces One-A-Day CarbSmart
Bayer HealthCare has introduced One-A-Day CarbSmart, a complete multivitamin specially formulated to provide key nutrients low-carb followers may not be getting enough of, including B vitamins found in enriched grains like bread and pasta, vitamins C, E, beta-carotene and calcium.
"We recognized a need to develop a multivitamin supplement that would address a significant gap in nutrient intake for the millions of Americans watching the amount and type of carbohydrates they eat," said Shane Durkee, Director, Bayer HealthCare. "One-A-Day CarbSmart is designed to be a part of an overall healthy low-carbohydrate lifestyle." One-A-Day CarbSmart is the newest addition to Bayer's broad line of One-A-Day products, which provide specially designed multivitamin formulas for individual health needs.
Elizabeth Arden And Red Door Salon Nail Care Products Introduced
Del Laboratories, Inc. is licensing the use of the Elizabeth Arden and Red Door trademarks to produce salon nail care products. William McMenemy, Exec. V.P. of Marketing at Del, said, "Our expertise in the nail care business together with the great Elizabeth Arden and Red Door salon and spa heritage provide a unique selling proposition based on the strengths of both companies." This agreement marks the first entrée into the professional salon channel for Del, a leading manufacturer of nail care products to the mass marketing channel. The first products will begin to roll out later this year and will be marketed to the Elizabeth Arden and Red Door spas and prestige salons and spas nationwide.
<
Canandaigua Wine Launches Tetra Prisma Wine Package
Canandaigua Wine Company is bringing a new level of convenience and freshness to wine consumers with the introduction of Almaden Red Sangria in the 500 ml Tetra Prisma package. This is the world's first wine product packaged in the 500 ml Tetra Prisma. Canandaigua Wine is rolling out Almaden's new Red Sangria flavor in this unique packaging to major chains and convenience stores such as Wal-Mart and 7-Eleven in selected markets. Perfect of today's fast-paced lifestyle, the grab-and-go convenience of the Tetra Prisma package is ideal for consumers who want a simple and portable way to enjoy wine. Tetra Pack's octagonal-shaped Tetra Prisma is a shatterproof package with an easy open pull-tab offering serving convenience that delivers superior freshness and optimal flavor quality.
"We combined Almaden's spirit of innovation and tetra Pak's packaging expertise to create a lifestyle oriented product that delivers quality, convenience and an exciting new direction for the wine industry," said Diana Pawlik, Brand Manager, Almaden Vineyards.
Rollerboard Display Systems has introduced the Magic Riser Showoff. The simple construction of a Magic Riser Showoff can support ATVs, garden tractors, snowmobiles, motorcycles, jet skis and chopper bikes. With Rollerboard's unique flute construction, Magic Riser displays set up and knock down in minutes. A Magic Riser Showoff can be custom designed to suit any need. For more information, contact Rollerboard Display Systems, Box 50, Roxbury, CT 06783; (Tel) 866-354-6816, (Web site) www.rollerboardindustries.com.
Chrysler Group Announces New Marketing Appointments
The Chrysler Group announced new appointments within its marketing group. Jeff Bell has been appointed V.P.-Chrysler/Jeep Marketing and will be responsible for all marketing and product planning for both the Chrysler and Jeep brands. Julie Roehm has been appointed Director Marketing Communications and will oversee all marketing communications for the Company's three brands. They will both report to George Murphy, Senior V.P., Global Marketing.
Ortiz, Martinez and Triebenbach Join Merchandising Inventives
Merchandising Inventives, located in , IL, has added the following employees to its sales team. Eric Ortiz has been hired to handle day-to-day sales. Joyce Martinez will coordinate projects for the plastic fabrication division, M.I. Plastics, LLC. Nicole Triebenbach has joined the sales team as an inside sales member.
Outwater Plastics
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
