Conagra Displays Stanley Cup Promotion
This tent card was designed to promote a collection contest for Conagra brands and the National Hockey League. The giveaway is a full collection of lapel pins of Stanley Cup winners. The tent card was printed on a Heidelberg press in full color on card stock and then die cut to shape. The printing was done on both sides in different languages so that only one piece was sent out in kits to the stores and depending on location, they could choose the language to display.
This tent card is part of a program that includes standees, basewrap, sell sheets, header cards, floor signs and case cards. Once the consumer purchases the product, there is a special online code which they can enter on the Internet to register to have the gift with purchase mailed out.
These display materials were created for Conagra by PROPRINT Services Inc., a Toronto, Ontario, Canada based p.o.p. display firm. (Web site) www.pop-online.com
New No Frizz By Living Proof Offers Scientific Solution
Frizz is one of the most pervasive beauty problems, one that beauty companies have continuously tried - and failed - to solve over the years. A team of MIT scientists, assembled by Living Proof, a new technology-based beauty company, looked at frizz from a physics standpoint and created the biggest breakthrough in hair care in the past 30 years: No Frizz. PolyfluoroEster is a smaller molecule than the traditional materials used for frizz control and was uniquely optimized by Living Proof's in-house formulators. Due to its chemical nature, the formulation adheres tightly to the hair, which allows for long-lasting moisture resistance and rebalancing of the hair fiber's interaction with the atmosphere, even after extreme humidity. No Frizz is available at Sephora stores.
U.S.'s Largest Olive Maker Launches New Identity And P.O.S. Program
Lindsay Olives, the U.S.'s largest olive producer, has launched a total redesign of the company's nearly 100 year old identity under the 'Savor Olive Life' tagline. The launch also includes introducing several new products and debuts a fresh marketing campaign, packaging and website. 'Savor Olive Life' focuses on the company's and the consumers' genuine passion for olives and the role olives play in delicious eating, simple and healthy lifestyles, and good times with friends and family.
"We had to balance creating a contemporary, passionate and fun new look, while respecting the heritage and high quality of our olives," said Kate Hart, Consumer Marketing Manager, Lindsay Olives. "This campaign puts an end to olives being treated as a commodity by placing the fun of eating them front and center."
A bold, vibrant red color anchors the new identity across all marketing materials, replacing the traditional California orange crate style design. Labels on cans, jars and boxes feature clever, fun-loving illustrations that reflect the unique characteristics of the individual olives. The illustrations were created to help olive lovers differentiate among various olive styles and sizes, and in some cases highlight ways to best enjoy the olives. Fun, in-store point-of-sale marketing programs that introduce the new identity have been placed in 1,500 stores in Lindsay Olive markets. San Francisco's Turner Duckworth created the new identity.
LEGO To Develop Toy Lines Based On Three Disney Properties For 2010
The LEGO Group and Disney Consumer Products have announced a multi-year licensing agreement that gives the world's premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO(R) and LEGO DUPLO(R) products are currently in development for three franchises -- Disney Pixar's Toy Story and Cars, and Prince of Persia -- all scheduled to launch in 2010.
"We are thrilled to team up with Disney, another of the world's premium brands for families with children," said Jorgen Vig Knudstorp, CEO LEGO Group. "When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen. We can't wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form."
"Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play," said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. "Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic."
Publix Converts Two Stores To Hispanic-Themed Format
Publix Super Markets is converting stores in Kissimmee, Fla., and Hialeah, Fla., to a Hispanic-themed supermarket format called Publix Sabor. The stores will feature expanded offerings in the Hispanic food and grocery categories and be staffed with bilingual associates.
"Publix Sabor was designed to meet the needs of our customers in particular neighborhoods throughout the Central and South Florida regions," said Director of Media and Community Relations Maria Brous. "This store prototype will provide Publix with many opportunities to refine how we reach our Hispanic customers and serve as an important model in the years ahead."
Rite Aid Launches Exclusive Rx Suncare Line
Rite Aid has launched its own exclusive Rx Suncare line, competitive with national brands or items found at high-end specialty retailers in terms of quality but priced much lower. Seven products carry the prestigious Skin Cancer Foundation Seal of Recommendation as an effective UV sunscreen with a sun protection factor (SPF) of SPF 30 to SPF 50 and anti-aging vitamins. These premium quality products, priced from $2.49 to $9.99, are now available at Rite Aid stores nationwide.
Nintendo DSi Portable Game System Launches Nationwide
Nintendo is launching the new Nintendo DSi™ system, the third iteration of its portable video game system, in the United States on April 5. The colors available at launch will be Blue and Black.
Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing, said, "Nintendo DSi builds on Nintendo's commitment to bringing fun and creative entertainment to everyone, and will allow consumers to personalize and share their very own experiences."
Some features built into the system include the Nintendo DSi Camera, Nintendo DSi Sound and Nintendo DSi Shop. The most noticeable feature of the slim Nintendo DSi system is its two cameras - one camera is on the external body, and the second one points at the user when the device is flipped open. As the first truly interactive digital camera in a video game system with 10 different interactive "lenses" that can manipulate your photos, the Nintendo DSi Camera offers an easy way to take and share photos with family and friends. The cameras also present people with unprecedented ways to interact with their games while giving developers a new tool to devise creative games and experiences. In addition to downloadable games, Nintendo DSi is able to play games made specifically for the system and sold at retail.
Land O'Lakes Offer Butter Half Sticks Nationally
Land O'Lakes, Inc. is making available half sticks of its LAND O LAKES® Salted Butter throughout the country. Changing demographics and time-starved U.S. consumers prompted the dairy foods manufacturer to introduce this new butter stick size. LAND O LAKES® 1-lb. Salted Butter in Half Sticks will begin appearing in grocers' dairy cases next to packages of other LAND O LAKES® Butter products in new markets this spring.
Bridgestone Brand Ecopia EP100 Tire Debuts
The Bridgestone brand's official launch of its new environmentally friendly tire, the Ecopia EP100, provides drivers with improved fuel economy without sacrificing wet handling performance.
"We know consumers are concerned about fuel economy and getting the most out of their tires," said John Baratta, President, Consumer Replacement Tire, Bridgestone Americas Tire Operations (BATO). "The Bridgestone Ecopia EP100 is a natural fit for the consumer and a well-timed option considering the challenges in today's marketplace. This tire offers our lowest rolling resistance technology which improves fuel efficiency, a direct benefit to consumers."
The Ecopia tire line incorporates Bridgestone's latest and best low rolling resistance technology. Ecopia targets fuel efficient vehicles, including hybrids and electric vehicles, and will be used in original equipment and replacement applications. The new Bridgestone Ecopia EP100 is the first aftermarket product in the Ecopia tire line for the North American market. The Ecopia EP100 is a summer replacement tire fitment for popular fuel efficient, hybrid and electric vehicles.
Zizzle Debuts Electronic JENGA For 2009
With over 4 million handheld games sold worldwide, Zizzle's newest introduction is the electronic Jenga Handheld game, an exciting twist on the classic favorite. While many games over the years have either featured segment graphics or dot-matrix this is the first one from Zizzle to feature both. With Jenga, kids push or pull the "Jenga Blocks"(like the real toy) to remove a piece of the tower. Players use the "ZOOM-IN" split screen graphics to get into the game action and make sure to watch the balance and tension meter when removing Jenga blocks or they'll all fall down! With a suggested retail price of $19.99, Zizzle's Jenga Handheld Game allows users to play against the computer or with a friend.
New Quaker® True Delights™ Granola Bars Have Gourmet Appeal
Quaker Snack Bars is introducing Quaker True Delights Granola Bars. Each bar is made with whole grain Quaker Oats, and delivers 3g of fiber, 140 calories and zero grams trans fat. True Delights are indulgent combinations of real fruit, whole nuts, and dark chocolate, mixed into honey-drizzled Quaker Oats. The three delicious flavors take granola bars to a new level, with gourmet appeal: Toasted Coconut Banana Macadamia Nut, Dark Chocolate Raspberry Almond and Honey Roasted Cashew Mixed Berry.
Samsung Introduces 'Blue Earth' First Solar Powered Full-Touch Phone
Samsung Electronics has unveiled the innovative solar powered full-touch screen phone "Blue Earth", alongside Samsung's vision for environmental sustainability. Under the slogan: "The Blue Earth Dream: Eco-living with SAMSUNG mobile", Samsung reinforced its commitment to protect the environment through the design of eco-friendly products. Designed to symbolize a flat and well rounded shiny pebble, Blue Earth is the first solar powered full-touch screen phone. By charging with the solar panel located on the back of the phone, users can generate enough electronic power to call anytime anywhere. Blue Earth is made from recycled plastic called PCM, which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions in the manufacturing process. The device, including charger, is free from harmful substances such as Brominated Flame Retardants, Beryllium and Phthalate.
Rainbow Light® Debuts GreenDog NaturalsTM
Rainbow Light® Nutritional Systems enters the pet category with the introduction of GreenDog Naturals™, the most comprehensive family of all-natural and organic canine supplement products. The complementary line of GreenDog Naturals -- Whole Dog Daily™, Healthy Motion® and Omega Glo-Coat 3-6-9™ -- is a "whole health for the whole dog" approach to support a long and healthy life. Free of fillers like wheat, corn and soy, GreenDog Naturals provides essential daily nutrients often missing from even the healthiest organic dog food, according to the Company. Formulated with intelligent potencies in appropriate balance, with probiotics and digestive enzymes, GreenDog Naturals is made with food-sourced ingredients that provide both short- and long-term benefits: optimized digestion, strengthened natural defenses and skin and coat maintenance.
SKIL Power Tools Offers Lithium Ion Power Tools
SKIL Power Tools, a leader in lithium ion power tools, has two new additions that are both energy-efficient and environmentally-friendly: the innovative Power Cutter and iXO3(TM) palm-sized screwdriver. As with all lithium ion battery-powered products from SKIL, these two new tools feature the SKIL Smartcharge System(TM), which provides overcharge protection by restricting the flow of energy consumed once a tool is charged. Thanks to this energy efficient technology, SKIL's Smartcharge System(TM) battery charger has earned Energy Star certification. SKIL's lithium ion power tools are also environmentally-friendly because their batteries contain soft metals that are safer for disposal than traditional Nickel Cadmium batteries.
Home Network Defender Helps Ensure Home Network Security
Cisco(R) and Trend Micro have teamed up for the Home Network Defender to help keep families safe by integrating Trend Micro's Internet security software into Linksys by Cisco wireless routers. This multi-layered security offering helps provide network protection for family PCs and other home-network devices, such as online game consoles, Wi-Fi enabled phones, and personal media players. Home Network Defender helps to detect and eradicate Web threats such as online fraud, scams, phishing schemes, predators and viruses before they enter the home network. "Our leading Internet security software paired with top-of-the-line Linksys by Cisco routers delivers a powerful solution for home network security," said Carol Carpenter, vice president of global marketing for Trend Micro's consumer business unit.
Hasbro Launches First Board Game To Include Live Clues Via Text
Hasbro's classic game of murderous mayhem will take an international twist as the iconic characters from CLUE embark on a globetrotting adventure using text messaging to foil the plans of the Criminal League for Ultimate Espionage (C.L.U.E.) in CLUE: Secrets & Spies Edition. "The use of text messaging to enhance a traditional board game experience is a true innovation in the board game category and we are thrilled to pioneer this experience with Hasbro's CLUE brand," said Jill Hambley, Global Marketing Vice President of the CLUE brand at Hasbro. "CLUE: Secrets & Spies Edition takes text messaging from mere novelty to world saving technology. By using their own cell phones, players will turn their own every-day phone into a top-secret spy device that is certain to add excitement and suspense to game play."
Trion Offers Ditto Pick Card Holders
Trion Industries offers Ditto(TM) Pick Card Holders, which provide a convenient tool for displaying pick cards for items that cannot be merchandised directly off the shelf, are a high risk for theft, or are oversized for the retail environment. The Card Holders are available in two styles outfitted with 1/2" adhesive tape and two optional-use pushbuttons. For more information, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Tel.) 800-444-4665; (Fax) 570-824-0802; (Web Site) www.TrionOnline.com
Ardron-Mackie Limited Offers Eco-Shelf LED Display
Ardron-Mackie Limited offers an LED Shelf Talker, the Eco-Shelf LED Display, comprising a linear shelf light with 3 Watt LED lamp and electronic driver. Proprietary LED board design provides individual LED monitoring for uniform power and full lifespan. The Eco-Shelf LED display has 2 wire operation-safe, low voltage 24V DC operation with 100,000 hour life. It features extruded aluminum housing and aluminum end plates, powder coated white gloss, with other finishes and custom sizes available. Mounting Options include a remote driver in approved enclosure, simple thumb screw attachment to solid or glass shelving systems, plug & play system for existing shelving and 'wireless' system available. Applications include Drug Stores, Grocery Stores, Convenience Stores, Cosmetics, and Hardware. For more information, call 1-800-509-0222 or visit (Web site) www.ardron.com
TM Shea Offers The PowerPillar
TM Shea is offering a wide variety of Impulse and Cross-merchandising display vehicles for merchandising off the shelf and on the floor. The PowerPillar floor spinner's unique "lego-system" feature offers a uniform look for flexible promotional floor merchandising for pegged, shelved and bottle product. With only an 18" footprint, it is extremely versatile and can be placed anywhere in the store. The Sky Bar is ideal for cross-merchandising in your meat, deli, dairy, produce and beer coolers. The Sky Bar hangs on canopy to display a variety of impulse merchandise, such as beef jerky above the beer cooler and is compatible with grid hooks. The store-within-a-store concept is specifically designed to enhance your customers' shopping experience. The SwingStrips, PowerPillar and overhead sign systems mesh together to create an upscale look along with a big return on investment. For more information, visit (Web site) www.tmshea.com
Leisure Craft Offers Permanent Fixtures
Leisure Craft is a designer of custom wood, plastic, and powder coated metal fixtures. Its Graphics department will design and create displays to fit individual customers' needs. Silk screen/sublimation graphics can be added to both the wood and metal fixtures. Fixtures are designed to be shipped knocked down with minimal assembly required. For more information, contact Leisure Craft Inc., Hendersonville, NC 28793 (Tel) 828-693-8241. (Web site) www.leisurecraft.com
Caraustar Introduced Edge Protector
The Snap-Right product has value-added characteristics that include perforation at designated intervals for customer ease-of-use and access to palletized products. Snap-Right is manufactured in two distinct product types, the first of which is perforated every 3, 6, 9 or 12 inches and allows the "frame" of the package to be lowered by "snapping" off pieces of the edge protector as the consumer removes products. The second Snap-Right option is for customers that use multiple lengths of Protect-A-Board and the perforations are made at precise intervals allowing the user to purchase only one size with perforations at the required lengths. For more information on Snap-Right, contact Todd Padgett at (Tel) 678-910-0353 or visit the company's. (Web site) www.caraustar.com
Outwater's Offers 304 Grade Stainless Steel Metal Tiles
Offered as a time and cost saving alternative to labor-intensive piecemeal fabrication, Outwater's 304 Grade Stainless Steel Metal Tiles are hand sorted and individually adhered in mosaic patterns onto mesh style backings to create seamless interlocking nominal 12-in. x 12-in. tiles that are easy to install using traditional methods, materials and tools. Ideally suited for use in new retail construction or renovation projects, Outwater's Metal Tiles are offered in numerous styles and colors to suit an assortment of applications. Color pictorials and ordering information are available online at (Web site) www.outwater.com
Edison Litho Installs KBA Large Format Press
Edison Litho has installed a 6-color, 64" KBA large format press, and an 81" KBA 6-color press with in-line UV Coating, both dedicated to point-of-purchase production. Edison Litho's ability to print on 40", 64" and 81" presses, in addition to offering direct-to-plate, die-cutting, mounting and kit assembly services enables it to handle all types of point-of-purchase display projects. For more information, contact Edison Litho, 3725 Tonnele Avenue Rt. 1-9, North Bergen, NJ 07047; (Tel) 201-902-9191; (Fax) 201-902-0475. (Web site) www.edisonlitho.com
Exposystems Canada Appoints Jane Grinnell
Nigel Vance-Lousada, President of EXPOSYSTEMS CANADA, has appointed Jane Grinnell as the Director of Sales and Marketing for the Company. Ms. Grinnell brings more than 15 years management experience in marketing, communications and brand development, most recently as Director of Marketing - North America for auto parts giant Magna International. ExpoSystems is an exhibit designer/manufacturer of modular, pop-up and custom displays. (Web site) www.exposystems.com
DSA Offers Value Line Lightbox
The new “Value Line” lightbox from DSA Phototech combines high quality, all aluminum construction and aggressively low price points. The new Value Line lightbox is available in both a silver and black anodized finish with 9 standard sizes up to 48" x 96". The Value Line lightbox is also available in custom sizes and finishes. Backlit graphic change outs are quick and easy. For more information, contact DSA Phototech, 16961 Central Ave., Carson, CA 90746; (Tel.) 800-327-3723. (Web site) www.lightboxes.com
ExhibitDEAL Acquires DiscountDisplays.com
ExhibitDEAL, a leading provider of trade show displays and accessories, has acquired DiscountDisplays.com. With the purchase of DiscountDisplays.com, ExhibitDEAL plans to offer even more trade show displays and accessories to those customers looking for displays that are less elaborate and less expensive. (Web site) www.discountdisplays.com
Raon Manufacturing Introduces Ship-n-Show
Raon Manufacturing has introduced Ship-n-Show, a rugged metal exterior shipping crate and a luxurious multi-use display and trade show event booth all-in-one. Ship-n-Show includes the following standard options: Four Panel Hinged Multi-Dimensional Display Units; Powder Coated Aluminum Extruded Skeletal Structures; Sturdy ABS Top Enclosure; Aluminum and Wood Floor; Custom Designed Fully Lined Interiors; Gridwall Panels; Easy Swing Front Locking Door ; and Custom Designed Inkjet on Polycarbonate Header with Company Logo. Ship-n-Show is available in three standard convenient sized floor plans and in several standard color configurations. For more information, contact RAON Manufacturing, 1728 Harrison Avenue, Centralia, Washington 98531; (Tel) 360-330-5300. (Web site) www.raonmanufacturing.com
Milos Structural Systems Creates Exhibits for Canary Islands
At the World Travel Market, an annual exhibit event at London's ExCel Centre, almost 50,000 visitors explored the exhibitors, browsing the entire global travel trade industry and its multitude of exotic travel destinations. Among the standout exhibitions was a colossal booth designed by Madrid-based design firm Equipo 63. Milos Structural Systems provided the truss for the ambitious design, which included a 12 x 12 meter (39.4' x 39.4') square "crown" flown above the exhibit area and two 10 meter (32.8') diameter circular trusses used to support a series of projection screens. This created a 360 degree internal panorama that dazzled visitors with breathtaking scenery provided by exhibitor Islas Canarias (the Canary Islands). Jiri Bruza, the Milos project manager, specified Milos M290V QuickTruss due to its great spanning and weight loading capabilities. To ensure the end result would be easy to assemble and rig, Milos developed special connecting brackets, clamps, and detailed bracing. Equipo 63 was impressed with Milos' production capabilities, especially given the brief timeframe required for the project.
Attracting many attendees with its dynamic visual appeal and impressive panoramic view, this "Island Exhibit" was considered a wild success. The QuickTruss framework enabled Equipo 63's vision to be realized without becoming useless inventory after the show's end. Most of the truss will be repurposed for alternate configurations at future events…on a slightly more modest scale.(Web site) www.milosamerica.com
Watson Productions Warehouse Moves to A Larger Facility, L.I.C., NY
Watson Productions, a designer and manufacturer of trade show exhibits, has expanded its Long Island facility by 10,000 square feet to enable businesses to warehouse their exhibit properties and promotional materials when exhibiting in New York. "With the expansion of our facility, we are able to warehouse exhibit properties and collateral materials helping businesses to reduce shipping and storage expenses when in New York," said Bob Watson, President and CEO.
MP Displays Adds Brian Shea As SVP
MP Displays, Valley Cottage, New York, has added Brian Shea as Senior Vice President. Mr. Shea was previously VP of Retail Marketing & Distribution for XM Satellite Radio and brings over 25 years of branding, sales, marketing and account management experience. MP Displays, designs, engineers and manufactures P.O.P. displays in a multitude of materials.
The TransferExpress from Hamilton Electronics
The TransferExpress from Hamilton Electronics provides an innovative and cost-effective way for tradeshow exhibitors to save money while increasing their chances of having people keep their information. A stand-alone flash drive duplication system that can copy up to 30 flash drives (i.e. USB hard drives, video files and MP3 files), the TransferExpress eliminates the need to print brochures and the cost of third-party flash drive duplication. With the TransferExpress USB Duplicator, exhibitors have the ability to distribute digital content and transfer multimedia files in a flash, without the need for a computer. Featuring a sleek and compact design, the TransferExpress USB Duplicator is the easiest solution for users to copy to or from 15 USB2.0 Compatible Data Devices simultaneously including flash drives, SD/CF cards (with adapters), USB2.0 Hard Drives, MP3 players and more. Hamilton's exclusive TransferExpress USB Duplicator (USB flash drives not included) is available online at. (Web site) www.hamiltonelectronics.com
Verizon Wireless Using Digital Signage System
To protect, promote, sell, and review the in-store sales activity of its high-end PDAs and smart phones, Verizon Wireless has deployed a shopper-interactive, networked digital signage system. The system will push product content from Verizon's intranet network to 180 of their stores nationwide. Verizon Wireless enlisted the expertise of Vanguard Products Group, in Oldsmar, FL. Vanguard manufactures a power-alarm, lift-technology-based digital signage system.
Verizon Wireless required (1) both audio and visual content to be displayed via a touch screen with (2) the capability of the salesperson to mute the audio at the push of a button. The system (3) had to play a continuous attract loop and then (4) switch to product-specific content when each phone is lifted;. And (5) formatted content had to be pushed to the system via the Verizon Wireless intranet and (6) be capable of accepting new content updates via its intranet. As an outgrowth, the system creates (7) a report on demand which details system usage. (Web site) www.vanguardproductsgroup.com
Tecate And Tecate Light Conduct Racing Promotion
Tecate and Tecate Light, the cerveza con carácter, announced continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach, bringing entertainment and excitement to Hispanic adult racing fans in Southern California this spring.
"Since Tecate first became involved with the Grand Prix of Long Beach eight years ago, we've been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport," stated Carlos Boughton, brand director of Tecate. "As we continue to strengthen our relationship with the Grand Prix Association, we're proud to have the opportunity to further engage second- and third-generation Hispanic adult racing fans by incorporating Tecate Light into the race weekend through even more powerful and relevant activities than ever before."
To make the racing event even more accessible to fans, Tecate and Tecate Light offer a coupon for $25 off of a three-day general admission ticket with the purchase of a Tecate or Tecate Light 18-pack or larger. Furthermore, as part of the brands' comprehensive marketing campaign designed to create buzz around the event, fans were be able to participate in interactive promotions at select retailers and to text and download racing-themed wallpaper or custom ring tones from their cell phones. Tecate and Tecate Light's efforts at off-premise locations thematic included POS and cross-promotions.
Herbalife Debuts Interactive Sampling Mobile
Herbalife Ltd., a global nutrition and direct-selling company, recently debuted its interactive sampling mobile at the Amgen Tour of California, of which Herbalife was the official nutrition company and presenter of the sprint jersey. Wrapped in Herbalife logos and colors, the refrigerated unit allowed Herbalife independent distributors at each stage of the race to sample Formula 1 protein shakes, along with other products. The unit also featured BMI measurement for body composition and fitness-oriented video games for consumers to enjoy in a lounge-like atmosphere. The mobile unit will travel to other company-sponsored events throughout the country. Herbalife worked with NRG Marketing, LLC to create the branded mobile unit.
Keystone Light Beer Ties Into NASCAR Camping World Truck Series With 24-oz.'Schedule' Can
Keystone Light, the official beer sponsor of the NASCAR Camping World Truck Series™, is giving fans yet another reason to reach for the "Always Smooth" beer as they tune into the racing action each week: The complete 2009 NASCAR Camping World Truck Series schedule is printed along the side of limited-edition, 24-ounce cans of Keystone Light.
"Keystone Light knows that NASCAR Camping World Truck Series fans take their racing seriously, so the 24-ounce 'schedule can' is just another reason they should make a pit stop for Keystone Light, whether they're heading to the track or watching at home," said Keystone Light marketing manager Beatriz Arsuaga.
"The NASCAR Camping World Truck Series will benefit from this unprecedented nationwide exposure on Keystone Light packaging," said Jim O'Connell, VP of Corporate Marketing for NASCAR. "This is a great way for fans to keep up with the truck series' 25-race schedule. As the series has grown and entered new markets, you need a tall, 24-ounce can to list all those events." The collectable, 24-ounce Keystone Light "schedule can" is available as a single serve beer nationwide in convenience stores, liquor stores and supermarkets.
Amusitronix Creates Custom Experience For Monster Engery
Monster Energy® Paintball is a new custom experience developed by Amusitronix for Hansen Beverage Company, the makers of the Monster Energy® drink. The Monster Energy custom experience was used recently to draw attention to the extravagant Monster Energy booth in the expo hall at the Kansas City Convention Center. Using infrared targeting, players of the new game use a handheld gun to target computer opponents while they dart behind an obstacle course of Monster Energy® products. For more information on Amusitronix, visit (Web site) www.theVRguys.com
TCBY Promotes Half Price Smoothies During Happy Hour
TCBY (The Country's Best Yogurt) locations nationwide are celebrating Happy Hour by offering Beriyo Yogurt Smoothies, made from real dairy yogurt, at half price from 5 p.m. to 6 p.m. recently celebrated. Anyone who need a late afternoon pick-me-up can indulge in one of the 12 ripe and juicy Beriyo Yogurt Smoothie flavors, each packed with real fruit and yogurt.
"TCBY's Beriyo Yogurt Smoothies are a snack that everyone can feel good about eating," said Steve Willes, Director of Marketing at TCBY. "Rather than reaching for a candy bar when the 5 p.m. energy slump hits, reach for a Beriyo Yogurt Smoothie, half priced during Happy Hour, which provides a daily dose of yogurt goodness."
Outwater Plastics
