Week of May 25, 1998
Campbell Unveils New Soups
Campbell Soup Company unveiled a line-up of new soups, including a Ready-To-Serve version of its tomato soup and Soup To Go, a microwavable single-serving bowl for the workplace and school lunches. In addition, Campbell announced a strategic partnership with Nickelodeon, linking Campbell's flagship brand to two leading Nickelodeon properties, "Blue's Clues" and "Rugrats."
"These new products will broaden our consumer base by appealing to consumers whose busy lifestyles demand increased convenience without sacrificing quality," said Mark Leckie, President of Campbell's U.S. Grocery Division. "They build on the success of our core business and take advantage of new packaging formats such as plastic and glass that complement our great strength in canned soups."
Leckie added, "We are also significantly increasing our kids marketing efforts by putting greater support behind existing kids favorites such as Campbell's Alphabet Soups and through our marketing partnership with Nickelodeon, another icon for kids. Nickelodeon is a wonderful partner to help us deliver high impact promotions for our consumers."
All of the new products will be supported by massive consumer communications, including print and television advertising; promotions; in-store sampling; recipe offers and more.
Corona Extra And Modelo Especial Sponsor World Cup Broadcasts With Radio Unica
In conjunction with the World Cup this summer, Corona Extra and Modelo Especial will sponsor World Cup broadcasts on the Radio Unica Network. The Radio Unica package includes soccer updates and programming leading up to the World Cup in France. Corona will be included in promotional announcements, 60-second spots, billboards, and World Cup vignettes prior to the competition.
In addition to the broadcast package, Corona Extra and Modelo Especial will offer exciting on-and off-premise materials to decorate establishments and encourage customers to cheer for their favorite teams.
On-premise promotional kits include everything needed to transform an establishment into a soccer haven. The kits feature action-packed soccer posters and Corona Extra posters, Corona table tents, World Cup schedules and double-sided soccer ball danglers. On-premise accounts can also utilize Modelo Especial posters and table tents.
Off-premise accounts can utilize Corona and Modelo Especial pole topper displays which include free "take one" soccer posters. There's also Corona and Modelo Especial display case cards to generate excitement and attract attention. Corona Extra and Modelo Especial beers are brewed and bottled by Cerveceria Modelo, S.A. de
C.V. in Mexico and are imported into the U.S. by Barton Beers, Ltd., Chicago, IL.
Universal Pictures Appoints M. Shmuger Pres. Of Marketing
Marc Shmuger has been appointed President, Marketing, Universal Pictures, responsible for all aspects of marketing for Universal's domestic feature film releases, including creative advertsing, media, publicity, and promotion. Shmuger comes to Universal Pictures from a long-term relationship with Sony Pictures Entertainment, which he joined in 1991 as Senior Vice President of Creative Advertising for Columbia Pictures. A year later, he was promoted to Executive Vice President and Creative Director for Columbia, and, in 1994, was named Executive Vice President of Worldwide Marketing for the combined Columbia TriStar motion picture companies. In 1996, Shmuger ford Art of War his Sony-based production company, while continuing to serve as a creative marketing consultant on key Columbia TriStar films.
Fox Interactive Names S. Marcus VP, Worldwide Promotions
Continuing its growth and development as a full-service interactive publisher, Fox Interactive, has promoted Scott Marcus to the newly-created position of Vice President, Worldwide Promotions and Strategic Alliances. In his new role, Marcus will be responsible for all third party promotions and strategic business relationships supporting all Fox Interactive releases. He also will serve as a synergy point person to other Fox and News Corp. companies to oversee the Fox Interactive Web site.
Ingram Micro Names D. Munro VP Of Strategic Marketing
Ingram Micro Inc., a leading wholesale distributor of technology products and services based in Santa Ana, CA, has appointed Dianna G. Munro, Vice President, Strategic Marketing, a newly-created position. Munro brings to the company more than 20 years of experience with Xerox Corporation where she worked in domestic and international marketing and sales. She most recently served as Vice President, Marketing and Market Development for Lake Forest, IL-based Moore North America Business Systems, a business systems and print management manufacturer.
Service Merchandise Promotes E. McKeaney To VP Mktg./Advtg.
Service Merchandise company has promoted Ed McKeaney to the position of Vice President Marketing/Advertising. McKeaney will supervise all advertising and marketing functions and will serve as a member of the executive committee. He joined Service Merchandise in 1995 as Vice President of Hardlines Merchandising, with responsibility for the electronics product category.
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