The promotion with Universal Pictures and Amblin Entertainment’s "The Lost World: Jurassic Park," features wristwatches, a national advertising campaign and in-store collateral. As part of the promotion, Burger King will also offer Dino-Tenders," dinosaur shaped Chicken Tenders.
The company is also tieing-in to one of the top ten grossing animated video series, The Land Before Time, a Universal Studios Home Video. This promotion, which runs concurrently with The Lost World: Jurassic Park promotion, has been created for younger children as part of the Burger King Kids Club Program. One of six action toys based on the dinosaur characters from The Land Before Time is included with the purchase of each Kids Club Meal.
Burger King has created special advertising, packaging and in-store collateral items for the promotion.
"The two-tier approach allows us to market to the entire family," said Julie Robertson, Director, Product Marketing for Burger King Corporation. "“The Lost World: Jurassic Park tie-in is an opportunity to reach adults and teenagers, while The Land Before Time promotion will appeal to children."
Over 5,000 consumers will have the opportunity to win if they hear the roar of T. Rex when they twist the cap off of the orange juice container. Prizes include 20 all-expense paid trips to Universal Studios Hollywood, and prehistoric merchandise ranging from jean jackets to phone cards.
The promotion will be supported via in-store point-of-purchase displays featuring a 3-D hologram image of the Lost World logo that morph’s into a ferocious dinosaur just as the consumer approaches the chilled case to get Tropicana Pure Premium. Tropicana has also created co-op television advertising, integrating Tropicana Pure Premium, The Lost World and key retailers.
"This is a story of firsts," said Cathy Dennett, Tropicana’s Director of Marketing Services. "It’s the first under-the-cap instant-win promotion, and the first time retailers have been invited to participate directly in such a huge event."
Tattoo leaves its vibrant effect with its three color/flavor combinations: red licorice, blue berry, and yellow lemon. The color lasts about 15 minutes. Tattoo colors can be mixed to create greens, purples and oranges. To complete the experience, mirrors will be available on premise so that consumers can view the colorful effects firsthand.
"Tattoo is a totally new and 100% unique shooter experience," said Ed Moser, Senior Vice President of Marketing and Advertising. It’s not just unique and fun; it’s great tasting, too."
The colorful effects of Tattoo are embodied in its novel packaging. Vibrant labeling depicts an open mouth with a tattooed tongue, and provides a thorough description of the Tattoo phenomenon, complete with color combinations. The 750ml bottles come with color-coordinated neck tags in the shape and color of a tattooed tongue.
The trademark tongue of Tattoo can be found on POS with the call to action: "Tattoo Your Tongue!" T-shirts, mixing cards for bartenders, temporary tattoos, banners, posters, table tents, and back bar pieces, are also available to promote Tattoo on premise in a creative, space-efficient manner. Off-premise, case cards, case bins, countertop display bins, and shelf talkers help to promote Tattoo.
"From the product itself to the colorful POS, consumers are in for a fun experience," said Moser. "Tattoo will open new doors for theme events and shooter nights."
Most recently, Mr. Radoycis served as Executive Director of Sales and Marketing for multimedia. His new responsibilities include developing special markets and evaluating new technology opportunities, continuing the development of website activities and overseeing relationships with Paramount Home Video’s licensees.
Most recently, Kelly served as Brand Marketing Manager for Riders Apparel and contributed to VF Europe’s Jeanswear Consumerization Project, which helped to define the company’s European target segment for the jeanswear category.
In her new position, Kelly will report to Ellen Rohde, VP of Strategic Planning and Advertising for Lee. She will spearhead initiatives such as Lee’s WBA sponsorship, the Elite Lee Jeans Model Look and Lee Kicks Soccer Clinics with U.S. Soccer.
Kelly has been with VF Corporation, Lee’s parent company, since June 1992 and has held manager positions in SBU market research, consumer and market research. Prior to VF Corporation, Kelly held positions at Sprint and The Jones Store Company.
BOX USA operates twenty-eight plants located throughout the United States.