Creative Online Weekly <br> May 30, 2011

Week of May 30, 2011

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Taco Bell Promotes Its Seasonal Pacific Shrimp Tacos And Burritos In-Restaurant
Taco Bell® is currently promoting its Pacific Shrimp Taco and new Pacific Shrimp Burrito at participating Taco Bell locations nationwide. Filled with tasty ingredients and shrimp marinated with chipotle seasonings, the limited-time menu items will satisfy mouth-watering hunger for shrimp - all while offering red-carpet taste for less green.
"Shrimp lovers don't need to crash a fancy party to enjoy premium, seasoned-to-perfection shrimp," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "That's why we've re-introduced the Pacific Shrimp Taco while adding the NEW Pacific Shrimp Burrito -- giving them quality taste at an incredible value that you can only find at Taco Bell."
Taco Bell's Pacific Shrimp Taco and Burrito will be promoted through an integrated campaign that includes TV and radio advertising, in-store promotions, Web site and social media activity. The TV advertising, handled through Draftfcb, Irvine, will include a :30 and :15 spot entitled "Shrimp Crashers" that features two males 'crashing' a number of upscale events on the search for premium shrimp until they discover Taco Bell's flavorful Pacific Shrimp Taco and Burrito. Draftfcb, Irvine was also responsible for digital promotion and in-store signage.

ATHENOS Launches Campaign With Humorous Nod To Traditional Greek Grandmothers
ATHENOS, a brand of hummus, Greek yogurt, feta cheese and pita chips, launched its first-ever television advertising campaign centered on ATHENOS products that are made simply, with respect for traditional ingredients, and Greek Grandmothers' (yiayia's) approval of them. "We're reinforcing what our consumers like, which is products made the traditional Greek way with simple ingredients," says Marshall Hyzdu, brand manager of ATHENOS. "Throughout the campaign, we will emphasize that ATHENOS is the only leading brand of hummus made with 100% olive oil and our Greek yogurt has no preservatives or artificial flavors."
The campaign is designed to appeal to consumers in their 20s and 30s who are making the transition from college to a more settled life phase. Based on ATHENOS' market research, there's a demand among this group for products made with simple ingredients that don't compromise flavor. In addition to new TV spots, ATHENOS will be supporting the campaign and the brand's portfolio of products through integrated marketing strategies, including in-store marketing communications, social media engagement and digital integration.

New BK® Stacker Sandwiches Promoted At BURGER KING® Restaurants
Burger King Corp. is offering guests the popular combination of flame-broiled beef, bacon and cheese with the introduction of the BK® Single Stacker, BK® Double Stacker and BK® Triple Stacker, which will be available for the suggested retail prices of just $1, $2 and $3 respectively at participating BURGER KING® restaurants nationwide.
"The BK® Stacker line is preferred among burger lovers far and wide," said Andreas Barth, senior vice president, North America marketing, Burger King Corp. "Beefing up our BK® Value Menu with the mouth-watering combination of bacon and flame-broiled meat at just $1, $2 and $3 is yet another way we bring our HAVE IT YOUR WAY® brand promise to customers and provide the signature taste they expect at a price they deserve."
The promotion will be supported by in-restaurant merchandising and national TV advertising, which features "meat mathematicians" unlocking the BK® Stacker sandwiches as the solution to a tricky equation - how to reach maximum flavor for minimum cash.

Starbucks Celebrates 40 Years With New Look, New Global Products, And Tribute To Customers
Celebrating its 40th anniversary, Starbucks will roll out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Starbucks also introduced a company-wide commitment to community service as part of its ongoing mission to help create thriving neighborhoods.
"Starbucks is celebrating 40 years of great coffee, but we are also honoring four decades of creating individual moments of connection among our valued customers and our store partners, and in the neighborhoods where we do business," said Howard Schultz, chairman, president and ceo. "As we continue to connect with more customers around the world in innovative ways, our brand is also evolving to address the changing global market. Our new logo, which customers will see in stores beginning today, reflects this evolution by honoring our deep coffee heritage while allowing us to grow in exciting new ways."
Customers around the world will begin to see the evolution of Starbucks brand, signaling the company's continued growth and unique business model. Four store fronts across the globe will unveil the new logo: Solana store in Beijing, Avenue de l'Opera in Paris, Brompton Road in London, and Times Square in New York City. New Products include: Cocoa Cappuccino; Starbucks Tribute Blend™; Starbucks VIA®; Ready Brew Starbucks Tribute Blend™; Starbucks Petites, a new global food platform; and Red Velvet Whoopie Pies, Mini Cupcakes (Carrot Cake and Peanut Butter) and Sweet Squares (Lemon and Salty Caramel). Starbucks will work with nonprofit organizations to organize more than 2,000 service projects around the world with a goal of reaching 200,000 hours of service performed by Starbucks partners and customers. These volunteer hours will help Starbucks reach its goal of contributing one million hours of community service per year by 2015.

Sub-Zero And Wolf Unveil 'Living Kitchen' In Orange County
Sub-Zero and Wolf Appliance, global leaders in high-end kitchen appliances, have unveiled their first Sub-Zero and Wolf "Living Kitchen" in Orange County, California. The 4,100-square-foot facility will feature the Living Kitchen concept by Sub-Zero and Wolf, an environment where built-in appliances are presented in kitchen vignettes to create a unique design statement. Designers, architects, builders, and consumers can view the newest products and see how they can be incorporated into any room's design. The Living Kitchen also gives visitors a better feel of the companies' luxury appliances, and they can experience Wolf's highly specialized cooking equipment during cooking demonstrations.
"We are proud to open this showroom and training facility in Southern California, one of the best markets for our business. Our goal is for this space to be a hands-on resource and source of inspiration for the design community, as well as discerning homeowners. This will be a place to learn about our luxury appliances and design flexibility that are unmatched in the industry," said Michele Bedard, vice president of marketing for Sub-Zero and Wolf.
Among the products featured in the showroom are Sub-Zero's new 27-inch integrated columns, the company's latest product introduction in the advancement of kitchen design. The showroom also has an outdoor kitchen display showcasing Wolf's latest product development: the 54-inch outdoor grill, Wolf's largest yet. The live demo/training area in the new showroom can accommodate up to 45 people. Live equipment includes the Wolf 60-inch dual fuel range, the Wolf 30-inch induction cooktop, and two sets of double ovens; live integrated modules are the 15-inch fryer and 15-inch steamer. Zingg Design, an architectural group based in Middleton, WI, planned the space and oversaw construction.

HoneyBaked Ham Introduces First Full-Service Restaurant
The HoneyBaked Ham Company has opened the doors of its first full-service breakfast and lunch concept -- Sweet Clove Sunshine Café, located within the HoneyBaked Ham store on Sawmill Road in Columbus, OH. Visitors can now sit down and enjoy that same great HoneyBaked taste, along with some new, one-of-a-kind menu offerings.
"Sweet Clove Sunshine Café is a unique restaurant concept, and the carefully planned menu proves to our customers that quality and presentation are of the utmost importance to us," said Corporate Chef Cord Rogers. "Sweet Clove continues the tradition of offering world-class HoneyBaked meats, featured throughout the menu, along with a host of fresh ingredients not commonly found in the average restaurant kitchen."
The restaurant boasts several special touches that give guests a one-of-a-kind dining experience -- whipped cream made from scratch, Ohio Amish cheeses, real cracked eggs (not a mix or substitute) and fresh-baked breads. Even a signature item like bacon is given special attention at Sweet Clove. "Before we became a full-service restaurant, we mastered making legendary meats," Rogers added. "Because of that, our signature meats -- ham, turkey and chicken -- are featured in many of the items on our menu. They are part of what make our soups, sandwiches, omelets and benedicts so unique." The Sweet Clove kitchen is equipped with cooktops that use induction heat, rather than a flame, to prepare food. As a result, there is no grease and no need for an oven hood. Guests can also take comfort in knowing there are no can openers, microwaves, fryers, trans fats or MSG in the Sweet Clove kitchen because only the freshest ingredients are used. Even the pancakes and French fries are oven-cooked, eliminating the use of added fats.

Caesars Palace And Nobu Hospitality To Open First-Ever Nobu-Branded Hotel, Restaurant And Lounge Concept In Las Vegas
Caesars Palace Las Vegas and Nobu Hospitality plan to develop the world's first Nobu Hotel, an innovative concept that will integrate an exclusive hotel tower with the first Nobu restaurant and lounge on the Las Vegas Strip. The planned development would further the tradition of world-class accommodations and service that is synonymous with the resort's luxury brand. In announcing this tactical relationship, Nobu Hospitality has reinforced its focused growth strategy, expanding through the complete hospitality spectrum.
Under the plan, the interior of the Centurion Tower at Caesars Palace will undergo a multi-million dollar renovation to create the Nobu Hotel within the resort. The 180-room Nobu Hotel will feature 16 suites and a penthouse with a stylish interior design that showcases natural materials, fused with Nobu's signature Japanese elegance. Nobu Hotel guests will enjoy private check-in and the unique benefit of room service from Nobu's acclaimed culinary team.
The centerpiece of the renovation is the Nobu Restaurant and Lounge. Classically trained in Tokyo, world renowned chef Nobu Matsuhisa has leveraged his life abroad in South America and around the world to create a culinary and hospitality brand with universal appeal. The restaurant and lounge will span 9,500 square-feet at the base of the Nobu tower, near the existing Appian Way at Caesars Palace.

New Pitching Helmet Prototype Unveiled By Easton-Bell Sports
Easton-Bell Sports has unveiled a new helmet prototype, which is uniquely designed to help protect pitchers on the mound. The Easton-Bell Sports pitching helmet prototype uses lightweight energy managing materials to provide protection to the most vulnerable areas of the head, without compromising comfort or performance. The helmet is made of expanded polystyrene polycarbonate, which is attached to a comfortable liner and elastic strap. The result is a product that provides protection, comfort and performance.
"We have long been a leader in football, hockey, cycling and snow head protection, and now we can lead the way in head protection for baseball, too," said Easton-Bell Sports CEO Paul Harrington. "With our pitching helmet prototype, we have redefined what is possible and launched a new era of protection for baseball pitchers."

Frank's® RedHot® Launches Line Of Fully-Cooked, Frozen Chicken Wings, Shrimp And Appetizers
Frank's® RedHot® hot sauce brand, is launching a line of fully cooked chicken wings, shrimp and appetizers to be sold nationally in frozen food sections of grocery, mass and club stores, available through a collaboration between Reckitt Benckiser and Completely Fresh Foods. Now consumers can enjoy perfect Buffalo wings, shrimp and appetizers prepared using authentic Frank's® RedHot® sauce with the convenience of just heating and serving at home. Drawing from its rich 90-year-old heritage and its distinction of being the hot sauce used in the original buffalo wing recipe, the launch of Frank's® RedHot® wings, shrimp and appetizers is a natural fit for the brand. Frank's® RedHot® heat-and-serve offerings include Buffalo Wings, Buffalo Shrimp, Chicken Fries and Chicken Poppers.

Freschetta® Simply...Inspired™ Pizzas And Freschetta® By The Slice Offer New Approach To Frozen Pizza
The makers of Freschetta® pizza are taking a whole new approach to frozen pizza with the introduction of two new frozen pizza innovations: Freschetta® Simply...Inspired™ Pizzas and Freschetta® By The Slice. From flash-frozen vegetables picked at the peak of freshness and unique blends of real cheeses, to inventive product packaging and cooking technology, Freschetta® pizzas offer a deliciously fresh taste experience in every bite with these newest creations in frozen pizza.
"We know consumers' tastes have evolved and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn't been met," said Mary Brown, Freschetta® senior director of marketing. "With Freschetta® Simply…Inspired™ Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category. And for when our consumer is time-strapped, Freschetta® By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."

GNC Teams With Sakar For Branded Health And Wellness Product Line
General Nutrition Company (GNC) has joined forces with Sakar International for a line of more than two dozen branded health and wellness products, ranging from heart rate and blood pressure monitors to weight scales, exercise accessories and electronic pill boxes. The products will be distributed through drug stores, home stores, supermarkets, mass market retailers and other locations in addition to GNC stores, dramatically expanding GNC's presence in the retail channel. The first SKUs are scheduled to hit store shelves in Q4 2011. The agreement includes exclusive distribution throughout the U.S., Canada and Mexico.
"Until now, the GNC brand has been largely confined to our 7,100+ GNC stores," said Tom Dowd, Executive Vice President of Stores, Operations & Development for GNC. "This license reflects a strategic decision to leverage our strong brand recognition in order to provide consumers with health and wellness products offering GNC reliability regardless of where they are shopping."

GoodBelly Unveils Probiotic-Infused Coconut Water, SuperGreen Live And StraightShot
GoodBelly, a line of probiotic fruit drinks, has introduced GoodBelly Probiotic Coconut Water, GoodBelly SuperGreen Live, and GoodBelly StraightShot. The new beverages join GoodBelly's family of dairy-free and vegan juice drinks that deliver the digestive health benefits of the company's patented probiotic strain, Lp299v.
"These new offerings embrace some of the most popular beverage trends and then take them to a new level by incorporating the benefits of our well-substantiated probiotic culture," said GoodBelly CEO, Alan Murray. "Like our other GoodBelly products, the newest items are an excellent source of probiotics for vegan and allergy-prone consumers, because they are dairy-free, soy-free, and do not contain any animal-sourced ingredients."

Sebastian Professional Introduces Color Ignite With 'Smart Color Complex' Technology
Sebastian Professional is launching Color Ignite, a unique line of professional color care products, offering two custom-tailored formulas designed according to the color techniques used - SINGLE TONE for single tone colored hair and MULTI TONE for multi-tonal and lightened hair. Sebastian Professional formulated its new Color Ignite regimen with "Smart Color Complex," which contains Smart Polymers in the shampoo that allows conditioning agents to adhere to the color-treated hair. Smart Color Complex intelligently recognizes, responds and reacts to the varying conditions of single tone or multi-tonal and lightened hair for individualized results. Through two unique shampoo and conditioner offerings, Sebastian helps address the need to protect and preserve results so hair maintains exceptional shine and color vibrancy. Sebastian Professional's new Color Ignite collection will be available at 10,000 salons nationwide.

Starbucks Introduces Starbucks K-Cups For Keurig Single-Cup Brewing System
Starbucks and Green Mountain Coffee Roasters have formed a strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks® and Tazo® tea branded K-Cup® portion packs for use in GMCR's Keurig® Single-Cup brewing system. The new relationship will provide owners of Keurig Single-Cup Brewers with the additional choice afforded by having Starbucks branded super-premium coffees available for their brewers, and furthers Starbucks stated goals of expanding its presence in premium single-cup coffee, making its premium coffees conveniently available to consumers whenever, wherever and however they want it. Starbucks is the exclusive, licensed super-premium coffee brand produced by GMCR for the Keurig Single-Cup brewing system. Starbucks and GMCR plan to make Starbucks K-Cup portion packs available through food, drug, mass, club, specialty and department store retailers throughout the U.S. and Canada beginning in the fall of 2011. The companies expect to expand Starbucks K-Cup portion pack and Keurig Single-Cup Brewing system distribution to Starbucks stores as well.

Waterlogic Launches New Firewall™ Purifying Kitchen Tap
Waterlogic, a world leading brand of water dispensers, is unveiling the Firewall™ Tap, a kitchen tap that incorporates Waterlogic's unique Firewall technology which can offer 99.9999% purification for drinking water. The tap will offer water dispensing in a combination of cold, sparkling and ambient options in a stylish black/brushed metal finish with easy-clean touch screen controls. The Firewall technology is unique to the market because it is the first to provide purification at the point of dispense, meaning that only purified water flows from the tap and furthermore bacteria cannot get back in through the spout.

Wonder® Introduces Wonder® Smartwheat™
New Wonder Smartwheat is a 100% whole wheat bread with added nutrition. Created for moms looking to provide healthier choices for their families, Wonder Smartwheat provides 22 grams of whole grain, the calcium of 8 ounces of milk in two slices, and is a good source of nine vitamins and minerals. In addition, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium. Ann Oades, Director of Marketing for Wonder, said, "More moms are seeking to increase their family's consumption of foods that contain whole grains, calcium and vitamins while lowering their intake of sodium." The Wonder Smartwheat launch follows the successful introduction of Wonder® Smartwhite™ with the taste and soft texture of traditional white bread - but with the fiber of 100% whole wheat bread, added calcium and no high fructose corn syrup.

Trend Micro Safeguards Kids From Dangers Of Social Networks
Trend Micro has unveiled Trend Micro™ Online Guardian for Families, the company's first product designed for parents concerned about their kids' social networking activities. With comprehensive parental controls, social network monitoring, and Internet filtering, Trend Micro Online Guardian gives parents the tools they need to keep up with their children's Internet and social networking activities. Trend Micro Online Guardian allows parents to: Monitor Internet activities 24/7 on web sites like Facebook, Twitter, MySpace, YouTube, and Flickr; View browsing history, wall postings, messages, photos and videos (shared and viewed), and chat logs; Limit Internet time and set daily access schedules; and Block sharing of personal information. Trend Micro Online Guardian requires kids' permission to allow their parents to monitor them; thus allowing parents to get reporting on non-public information while other products only report public information.

Beanfields Tasty Bean & Rice Chips Set To Arrive In Markets
For snack lovers looking for a healthier alternative to corn chips, tortilla chips or potato chips, a new line of crispy and delicious bean and rice chips has just been introduced by Beanfields. Made from a combination of premium U.S. grown black beans, navy beans and long grain rice, Beanfields™ chips have a taste and crunch that sets them apart.
The nutritional value of beans is well-known, but it took snack experts at Beanfields to make them into a light and crispy snack chip. The four flavors of Beanfields (Naturally Unsalted, Sea Salt, Sea Salt & Pepper, and Pico de Gallo) are a healthier and more satisfying snack, with twice as much protein and fiber as most tortilla, corn, or potato chips.

New All-Natural BRUBAR® Energy Bars Inspired By Beer
Unlike any other energy bar on the market, new BRUBAR Energy Bars are primarily sweetened with all-natural barley malt, which is an excellent source of natural energy. BRUBAR Energy Bars is the creation of Christian D'Souza, whose interest in brewing craft beer sparked the idea to merge the two popular product categories. The resulting combination has been a sweet success, growing from an initial group of avid fans to an expanding following amongst athletes seeking a moist, great-tasting, natural energy source. "The athletic community has responded very positively so far," D'Souza explains. "They tell us that the combination of dates, barley malt and rolled oats provides a more sustainable energy source because the ingredients are absorbed at different rates. The natural sugars from the date fruit energizes first, then the barley malt, and finally the rolled oats."

FRS® Healthy Energy® Unveils Protein And Energy Beverages
FRS® Healthy Energy® is launching new Healthy Protein and Healthy Energy formulas in a sleek, environmentally friendly re-sealable plastic bottle. Both products will be fueled by the patented FRS quercetin formula. Quercetin, recently granted GRAS (Generally Recognized As Safe) status by the Food and Drug Administration, is the natural energy-boosting antioxidant based in all FRS products. To date, FRS® Healthy Energy® products contain the highest level of quercetin (QU995) on the market. The much anticipated Healthy Protein option will initially debut two invigorating flavors at only 190 calories- Orange Cream and Blackberry Acai. Together with the patented FRS formula, each 12 ounce bottle provides 25 grams of whey protein and includes 7 grams of dietary fiber and essential vitamins.

Herbalix Unveils Detox Cleansing DeodorantTM For Nighttime Use
Herbalix Restoratives™ LLC has developed the first of its kind non-aluminum deodorant called the Detox Cleansing Deodorant™ for nighttime use, made with certified organic ingredients. "Suppressing sweat encourages the backup of bacteria and may affect the flow of lymph fluids," said Elizabeth Fessler, president and chief executive officer of Herbalix Restoratives. "Most people apply deodorants or antiperspirants to prevent odor and suppress sweat, yet humans perspire for a reason." Formulated to attract, absorb and cleanse bacterium and metal ions, including aluminum, from the underarms, Herbalix Restoratives' aluminum-free deodorant, Detox Cleansing Deodorant, features organic botanical cleansing ingredients that work at night and provide six to eight hours of safe and efficient absorption of accumulated debris and odors.

New PINGI Dehumidifiers Available In U.S.
PINGI is bringing its revolutionary dehumidifiers to the United States. PINGI uses the most advanced dehumidifier technology on the market, a silica gel that absorbs moisture naturally and is completely safe in homes, even those with children and pets. An easy-to-read indicator alerts users when the product is full of moisture. The product recharges in just minutes in the microwave for repeated use. "Customers in the United States have never seen a dehumidifier technology like this," said Robert Mooers, director of marketing for Whole Product Solution (PINGI's new North American Distributor). "Without any electricity, PINGI makes it easy to absorb excess moisture in small spaces. Applications include everything from cupboards, closets and bedrooms to storage boxes, gun cases, and safes."

M-Edge Releases New Touch-Activated e-Luminator E-reader Booklight
M-Edge Accessories, a market leading designer in accessories for e-readers, has released its redesigned e-Luminator booklight, dubbed the e-Luminator Touch. Designed to be smaller and even more lightweight than the original, the updated booklight offers several enhanced features, including a touch-activated power button, sleep timer, three light intensity settings, and a paperclip-style attachment that allows readers to clip the booklight onto traditional books, magazines, or newspapers. The e-Luminator Touch will be available in white or graphite, to match Kindle, Nook, and Kobo devices.

Sleep Innovations Introduces REJUVENATIONTM Memory Foam Pillow
Sleep Innovations, a market leader in designing and manufacturing advanced foam sleep solutions, has launched the REJUVENATIONTM Pillow, featuring the company's exclusive, premium memory foam technology. The REJUVENATIONTM Pillow's built-in neckroll gently positions a person's head and neck at the Ideal Angle automatically, helping them achieve a deeply restful sleep each night and a refreshed and energized feeling each morning. The REJUVENATIONTM Pillow's Ideal Angle helps to promote improved airflow, and as a result, a consumer falls asleep faster and sleeps more deeply and without interruption, increasing REM (Rapid Eye Movement) sleep, a restorative sleep that helps sleepers feel more energized when they wake.

Hugo Naturals Debuts New Look For Its Handcrafted Natural Organic Body Care Products
Hugo Naturals, a premier manufacturer and marketer of luxurious, handcrafted, natural personal care products, has debuted its new look. The brand will feature new packaging across its entire pure-enough-to-eat skincare range, updating its appeal and helping the products to stand out more in stores. Debra Saavedra, co-founder of Hugo Naturals, said, "The key design objective was to illustrate the handcrafted pure, natural luxury that the Hugo Naturals brand represents, and the design and color palette were created accordingly with great attention to every detail."The deep, lush brown background and green leafy accents depict Hugo Naturals' earth-friendly dedication and honesty, as well as its novel natural ingredients that are hand-selected from around the world.

True Value Introduces EasyCare® PLATINUM Paint & Primer In One
True Value Company is saving busy do-it-yourselfers time and money by simplifying paint projects with new, EasyCare® PLATINUM Paint & Primer in One - the latest addition to the EasyCare® Paint line available exclusively from True Value Hardware. EasyCare PLATINUM offers exceptional coverage with a smooth finish in just one step - eliminating the time-consuming job of priming so paint jobs are hassle-free. Available in all the colors offered in the EasyCare line and Flat Enamel, Satin and Semi-Gloss finishes, EasyCare PLATINUM is mildew-resistant and backed by a lifetime warranty.

Deceuninck Taps David Jacobson As Director Of Marketing And Innovation
Deceuninck North America, a leading designer and manufacturer of high-quality systems for windows, doors, interiors, and outdoor living, has appointed David Jacobson to the newly created position of director of marketing and innovation. In this capacity, Jacobson will direct the company's marketing efforts and will also oversee the company's product innovation and design. Prior to joining Deceuninck, Jacobson served as product manager, injection molded product, fence and rail products for PlyGem.

Moss Offers EZ Engage Wall System Line
Moss has added EZ Engage, an interactive display, to its EZ Fabric Wall System line. EZ Engage is a Full 39 in. W x 93 in. H wall from Moss' EZ Fabric Wall System with a monitor and an electronics package including eight sensors and a computer. The monitor, sensors, and computer are completely contained within a 80mm wall, making EZ Engage one of the most compact and versatile displays available. Each EZ Engage wall includes eight LED-lit proximity sensors so users can select from eight media files that are preloaded into the system. When users wave a hand in front of the sensors to select the media they want to see, LED-lit sensors light up briefly behind the fabric, clearly indicating what media was selected. EZ Engage can perform many functions at a tradeshow - provide product information, play product demonstration videos, or for larger booths, show product demonstration locations or booth personnel locations. EZ Engage will be available for purchase or rent. For more information, contact Moss Inc., 2600 Elmhurst Rd., Elk Grove Village, IL 60007. (Web site) www.mossinc.com

IN Media Introduces High Definition Kiosk IPTV
IN Media has launched its new interactive High Definition Kiosk based upon its IPTV technology. These Google Android 2.2 based kiosks have bar code and credit card scanners, touch screen interface, browser support, and Android apps, for use in hotels, cinema theaters, airports, train stations, hospitals, grocery stores, banks, and malls. The Kiosks feature cost effective solutions with graphics and video support that allows HD display signage and an interactive touch screen response to both consumer content searches and purchases via the cloud through Internet connection. Displayed content can be changed instantly as the HD screen is fed new information. The need for a full blown computer CPU is eliminated, dramatically reducing costs and space issues. "We have created an improved marketing and sales tool that will allow consumers and vendors the benefit of instant response and expanded information delivery," said IN Media's CEO Nick Karnik. "People don't just want to stare at static screens, they want to touch and get responses to information they need to make informed buying decisions." Field testing of the Kiosk is planned for later this year. Visit our (Web site) www.inmediacorp.com

Lavi Introduces NeXtrac In-Line Merchandising System
Lavi Industries, a leader in crowd control and public guidance solutions, has launched a new signage option to its NeXtrac In-Line Merchandising System. Connecting seamlessly to the company's popular Beltrac® 3000 stanchions, Lavi's new NeXtrac Curved Sign Panels provide a sleek, eye-popping signage option for in-line merchandising and messaging applications. Perry Kuklin, Director of Marketing, Lavi, said, "Designed to carry a small footprint, our NeXtrac's In-Line Merchandising System is engineered to maximize retail sales per square foot-specifically to leverage impulse sales at check-out. The addition of Curved Sign Panels to the NeXtrac line carries forward this philosophy - enabling impactful in-line signage without requiring additional floor space." New NeXtrac Curved Sign Panels attach seamlessly to Lavi's Beltrac 3000 stanchions, enabling impactful in-line signage; Curved Sign Panels require no additional retail floor space; Available in 6" or 8.5" widths and 4 lengths: 12", 18", 24", 32"; Custom lengths available; Curved Sign Panel Media: paper signage, top loaded. For more information, visit (Web site) www.lavi.com

HP Introduces Mobile Park
HP recently opened the HP Mobile Park, a pop-up experience that houses a community of creative influencers from around the world at the South by Southwest (SXSW) 2011 Conference and Festival. The HP Mobile Park is a temporary live-in community for artists, bloggers and trendsetters from the fields of technology, music, film and pop culture and is open to all SXSW attendees, allowing them to create, share and print their experiences from the festival. Visitors can join the conversation with HP Mobile Park residents online at the HP at SXSW portal, where they can share experiences, track mobile trends and easily print any information they need by using HP ePrint mobile printing technology, which enables people to securely send the files they want to print directly from their mobile devices to a printer's unique email address. "The HP Mobile Park is a content incubator where people are sharing and creating new ideas in real time and across multiple platforms," said Tariq Hassan, vice president, Worldwide and Regional Marketing and Communications, Imaging and Printing Group, HP. "At HP we are focusing on innovation, and through platforms like HP ePrint we are making printing accessible, relevant and simple for the digital generation." The HP Mobile Park, inspired by a combination of Austin's funky culture and vintage Route 66 themes, features 15 custom-designed trailers loaded with HP home and mobile products and solutions. Trailers are positioned around a central courtyard that includes a stage for live performances.

D4 Displays Introduces Chameleon Display
D4 Displays has launched Chameleon, the ultimate in changeable portable banner displays that has the ability to alter its shape, and change its skin style. Chameleon combines with an integral suite of add on feature components allowing the Chameleon display to evolve from an innovative banner stand into a stand alone Multi Media display, Kiosk or POP display as required. All components are lightweight and of the highest quality making each Chameleon portable and durable. All the different Chameleon displays require no specialist knowledge or tools for rapid self assembly in around six minutes. They vary in size from 32 - 38" wide and are 84" tall. Individual Chameleon displays are lightweight enough that they can be carried into an event by hand. The Chameleon can be used as a simple but elegantly styled graphic banner stand in any of its many unique forms or can be designed to suit a custom shape if required. This ability to "blend" into its surroundings also makes it an ideal solution for those planning larger concept booths. For more information, contact D4 Displays. (Web site) www.d4displays.com

3D Exhibits Hires Ryan Luoma and Mackenzie Kaplan
Exhibit and event design, fabrication and management agency 3D Exhibits has added two new designers, Ryan Luoma and Mackenzie Kaplan. Both will be based in 3D Exhibits' Chicago headquarters. (Web site) www.3dexhibits.com

ecoATM Introduces First Fully Automated Consumer Electronics Recycling Kiosk With Built-In Cash Dispenser
ecoATM of San Diego, CA, has unveiled its next-generation, fully automated, eCycling Station that has a built-in cash dispenser like an ATM and can be completely consumer self-serve. "We've been successfully testing our systems over the last year and a half and are providing what consumers want: ease of use, best value, and immediate payment for their used electronics," said ecoATM Chairman and CEO, Tom Tullie. "The addition of the cash dispenser and other features to the ecoATM make it even quicker and more convenient."
Unfortunately, there are few practical options for consumers to responsibly resell or recycle used electronic devices so the vast majority of them still enter landfills as toxic eWaste, the fastest growing segment of our national waste stream. ecoATM trial locations have already collected tens of thousands of devices over the past year and paid out hundreds of thousands of dollars in return for recycling. (Web site) www.ecoatm.com

h20® Spring Water Partners With New Movie RANGO
h20®, the natural spring water in a revolutionary paper bottle, has formed a marketing partnership with the new Paramount Pictures / Nickelodeon Movies animated feature film RANGO, whereby RANGO themed h20 bottles are currently available at select retailers. Challenging the conventions of traditional plastic bottled water, h20's aseptic paper packaging looks like a sleek bottle of the future, offering consumers one of the most environmentally friendly beverage solutions available. Made mostly from paper, instead of plastic, h20 bottles use less energy in their production and shipping, and can be recycled in a process called hydra pulping. h20 natural spring water comes from the pristine Niagara Escarpment in Canada. (Web site) www.h2OSpringwater.com

Harry Potter™: The Exhibition Opens At New York's Discovery Times Square
Harry Potter fans in New York City will soon have the chance to step inside the famous wizard's magical world when Harry Potter: The Exhibition opens at Discovery Times Square. The previously unscheduled stop in New York City will serve as the tour's final North American destination before going international.
In partnership with Warner Bros. Consumer Products, Global Experience Specialists, Inc. (GES) created the 14,000-square-foot experiential exhibition, where visitors will be able to visit dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes and props from the films. Original artifacts from Harry Potter and the Deathly Hallows™ - Part 1 and the finale, Harry Potter and the Deathly Hallows™ - Part 2, will be on display, along with hundreds of original props and costumes from all of the previous Harry Potter films.
"From the moment they step inside, visitors to Harry Potter: The Exhibition are immersed in the fantastic world brought to life in the blockbuster films," said Brad Globe, president, Warner Bros. Consumer Products. "New York is the perfect location for our last stop in North America. We think fans will be thrilled to have one more opportunity to experience firsthand the magic of this incredible exhibition."

Inwindow Outdoor Creates Interactive Mall Campaign For Feature Film 'Rango'
Inwindow Outdoor, a leader and originator of interactive storefront and mall advertising, has launched a digital campaign at two premiere mall locations to promote the release of the Paramount Pictures / Nickelodeon Movies animated feature film, Rango, in theatres nationwide. Located at The Grove in Los Angeles and The San Francisco Center, the displays use a combination of technologies developed by Inwindow's digital team to incorporate passers-by into the scene and allow them to share their experience with friends and even purchase tickets via Fandango.
"Our latest digital creation introduces people to Rango by engaging them creatively while also enabling them to share their experience with friends," said Steve Birnhak, CEO, Inwindow Outdoor. As shoppers stop in front of the storefront screen, they see a mirrored view of the background with the shadow of a hawk circling overhead. Rango, the animated chameleon whose voice is supplied by Johnny Depp, appears in the scene as well, running frantically to avoid the hungry hawk. Inwindow's real-time presence detection and image manipulation technology slowly blends the viewer into the background and converts them into a cartoon. Users can opt to receive a photograph of themselves via SMS and have that image sent to Facebook or Twitter where it can be viewed by thousands more people. (Web site) www.inwindowoutdoor.com

Kim Kardashian Partners With Midori For New Campaign
Superstar and fashion icon Kim Kardashian has launched her exclusive new campaign nationwide for Midori®, the original green, melon liqueur. Throughout the year, Kim will serve as the official face of the tantalizing spirit, appearing prominently in Midori's "Stand Out" marketing program through advertising, social media and in-person appearances. Kim will also unveil her new favorite cocktail, the Midori Super Sour.
"Much like Midori, Kim truly makes a statement -- for her unique, fun, sexy style, and groundbreaking entrepreneurship," said Eric Ariyoshi, Midori Brand Manager, Skyy Spirits. "She is not afraid to stand out from the crowd and be herself, similar to how Midori stands out with its unique melon flavor and brilliant green color. Kim is a perfect fit for the brand."

New National Pork Board Campaign Celebrates Proud Brand Identity: Pork® Be inspired(SM)
With a new focus on reaching creative, flavor-seeking home cooks who already prepare, eat and love pork, the National Pork Board has launched a new branding position celebrating pork's ability to offer a wide range of options in the kitchen. With PORK® now as the brand, the new campaign of: Pork® Be inspired(SM) shows pork's place in almost any menu, day part, cuisine and lifestyle. The new, fully integrated campaign features an updated look and feel, along with a new consumer target: the more than 82 million Americans who already cook, eat and love pork. "Our research shows that pork's top consumers are looking for more than basic education; they're looking for inspiration. With its great taste and versatility, pork is the ideal catalyst to inspire great meals," said Ceci Snyder, Vice President of Marketing at the National Pork Board. "While our new target represents our biggest fans, we believe they have the potential and desire to enjoy pork more often - and to inspire others to do the same." The new campaign includes retail marketing elements that showcase inspiring new ways to enjoy pork more frequently, with a range of meal and menu options.

Superior Uniform Group Launches Interactive Image Apparel Division: everyBODY media®
Through a licensing agreement with EYELEVEL INTERACTIVE™™ (EI™), everyBODY media, a new division of Superior Uniform Group, is revolutionizing both the uniform and advertising industries by combining mobile action codes and interactive advertising with image apparel, directly at the point of purchase.
With everyBODY media, customers now can create or take existing uniform programs and transform them into significant revenue producing advertising mediums. Using advanced printing technology, high quality graphic panels containing brand messaging and smart phone Mobile Action Codes for advertisements (e.g., special point of purchase coupons, videos, games, contests, etc.) are printed on fabric.
These panels, called Switch-Its™, attach to the patented garments (shirts, aprons, etc.), creating the iPOPS™ (Interactive Point of Purchase System). Because the panels are easily removable, graphic messaging can be changed monthly, weekly, daily or even hourly to reach specific demographics with the most effective timing. Proprietary Mobile Action Codes located on the Switch-Its can lead consumers who scan with their smart phones to special point of purchase deals, contests, online videos or other interesting and interactive touch points. For more information, visit (Web site) www.everyBODYmedia.net

Cinema Scene Marketing Launches First Large Format Video Display In NYC
Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, has installed its first large format video display solution in Clearview's Chelsea Cinemas in New York City. Supported by NEC Display Solutions hardware, the video wall is comprised of 9 LCD displays configured in a three by three format and supported with high definition directional sound. "Cinema Scene continues to deliver on its mission of bringing innovation to the movie going experience. The displays will allow studios and brand advertisers a 'billboard sized' video display. Our unique programming, The Shuffle, creates the perfect platform for any content provider; all interactive content, including longer format video, digital stills, QR codes, webisodes, phone and tablet applications now have a place to effectively reach the movie goer," Michael Holmes, Chief Marketing Officer of Cinema Scene Marketing. Cinema Scene plans expansion of the large format video displays into the Top 5 DMAs. (Web site) www.necdisplay.com

Henry V Honored As A Top Vendor By Client Tillamook
Henry V, one of the largest experiential marketing agencies in the Northwest, recently earned recognition as a top vendor for client Tillamook, a manufacturer of premium cheese and dairy products. Henry V managed several successful experiential marketing campaigns and important live events for Tillamook including The Loaf Love Tour, a multi-state cheese tasting tour that reached more than 500,000 U.S. consumers last year. (Web site) www.henryvevents.com

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