Shell Displays Enhanced Gift Card Program
Shell Oil Products US has launched an enhanced gift card program. The Shell Gift Card is an effective way of introducing consumers to the brand and giving motorists the opportunity to experience Shell services and products.
According to David Bunch, the Company's Manager of credit cards, gift cards are one of the fastest growing categories and most valuable marketing tools available. "With the largest number of retail stores in the U.S., our retail footprint and brand strength give Shell a distinct competitive advantage in gift card marketing," he said.
Each retailer that signs up in the Shell Gift Card program will receive newly designed point-of-purchase materials including this counter display, as well as an inventory of Shell Gift Cards. Shell Gift Cards will be sold at participating Shell stations, Walgreen's, Safeway and Safeway-affiliated stores.
Heinz One Carb Ketchup Hits Store Shelves In Time For Summer
Heinz One Carb Ketchup, a lower carbohydrate, lower sugar and lower calorie version of its traditional Ketchup, is currently hitting store shelves around the country. Heinz One Carb Ketchup contains only one gram of total carbohydrates per serving, a 75% reduction compared to traditional Heinz Ketchup, giving carb-conscious consumers the option to keep the flavor in their diets even while counting carbs.
"We are always watching trends in order to meet our consumers' needs," said Wendy Beitsinger, Sr. Brand Manager for Heinz Ketchup. "Along with our No Salt Added and Organic varieties, Heinz One Carb Ketchup is designed to ensure that consumers who have special dietary concerns or preferences can still enjoy America's Favorite Ketchup on a variety of host foods."
Skippy Snack Bars Introduced
Unilever has introduced Skippy Snack Bars so that kids and adults can enjoy the great taste of real peanut butter anytime, anywhere. Skippy Snack Bars are available in four flavors featuring granola paired with peanut butter, peanut butter and fudge, peanut butter and strawberry or peanut butter and marshmallow. A nationwide sampling effort in support of the World Wildlife Fund offered Skippy Snack Bar samples to zoo visitors to help raise awareness and support for endangered elephants.
Wyborowa Polish Vodka Unveiled To U.S. Market
Wyborowa Single Estate, a super-premium Polish vodka, is launching exclusively in the U.S. market this spring. The single-rye vodka is encased in a striking bottle, designed by renowned architect Frank Gehry. The creators of Wyborowa Single Estate not only grow the rye, but craft and distill the product all on one single estate, located in the village of Turew, Poland. Throughout the process, the single estate team uses the same traditional methods that have been employed for nearly 500 years. On- and off-premise p.o.s. including a 12 bottle floor rack, will showcase the elegantly designed bottle.
New Hi-C Sour Blast Takes Off At Retail
New Hi-C Sour Blast fruit drinks, available in Green Apple, Wild Cherry and Strawberry flavors, use innovative, patented straw technology to zap the tongue with an intense sour taste. The sour crystals in the straw dissolve in the juice drink and trigger a thrilling experience with initial bursts of intense sour flavor followed by the refreshing fruit flavor of Hi-C Blast fruit drink. Hi-C is a brand of the Coca-Cola Company.
New Yoplait Ultra Fits Low-Carb Lifestyle
To satisfy increasing demand for flavorful products that fit a low-carb lifestyle, Yoplait is introducing Yoplait Ultra, containing 70% less carbs and sugar than regular low fat yogurt. Yoplait Ultra has 90 calories per serving and comes in four 6-oz. individual cup varieties including Strawberry Crème, Peach Crème, Blueberry Crème and Raspberry Crème. "We know many consumers, especially women, are looking for products that are easy to enjoy without compromising on taste," said Kirsten Aune, General Mills Marketing Manager. "Yoplait Ultra is a great-tasting, ready-to-eat option that's perfect at breakfast, lunch or anytime."
Hershey Foods Expands Presence In Hispanic Market
Hershey Foods Corporation has formed a multi-year partnership with Thalia Sodi, the Latin singer and actress, as part of its strategy to tap into the fast-growing Hispanic market. The partnership includes sponsorship of her upcoming U.S. tour, a Spanish-language advertising campaign, consumer and retail promotions and a co-branded Thalia line of Hershey products designed to appeal to Hispanic tastes.
"This unique relationship combines the heritage and power of Hershey's iconic brands with Thalia's deep and genuine connection to the Latino community," said Thomas Hernquist, Sr. V.P. and Chief Marketing Officer. "It's a perfect pairing that will form the centerpiece of Hershey's Hispanic marketing efforts in the U.S. and that will represent our largest effort so far to reach this important consumer segment."
As part of this agreement, Hershey and Thalia will unveil a new line of co-branded, Latin-inspired candies this fall. The product line will be a "Latin Flavor Twist" on some of Hershey's most popular brands including "chili"-based flavors and "dulce de leche" fillings, which appeal to the palates of many Hispanic consumers.
The partnership is being managed by Thomas Mottola, who is responsible for negotiating the arrangement with Hershey's and will be directing the strategic marketing execution on behalf of Thalia. Said Mottola, "I have long been a supporter of Hispanic culture from the work I have done in the music industry. With music being such a passionate and emotional communication tool, relationships such as this reach consumers in a credible, relevant and naturally synergistic manner."
Fox Lines Up National Promotional Partners For 'Garfield: The Movie'
Twentieth Century Fox joined with national, regional, retail and in-theater promotional partners to launch innovative campaigns for the studio's motion picture comedy "Garfield," which opened in theaters nationwide on June 11.
Pepperidge Farm, whose tagline is "The Official Snack of Cool Cats," is promoting the live-action/animated film on packages of its Flavor Blasted Goldfish and Cheddar Goldfish crackers, as well as Garfield-shaped crackers in Goldfish packages. The program encompasses an on-pack promotion, in-store point-of-sale displays, website features and a television campaign. Wendy's is creating a national Kids Meal Program with five Garfield premium designs, point-of-purchase materials for both dining room and pick-up window as well as Garfield-themed Kids Meal Bags. Ashley Home Store locations as well as its independent retailers are participating in a campaign centered on "Garfield's favorite recliner." The campaign includes a national consumer sweepstakes. Valpak is featuring the Garfield: The Movie sweepstakes and Instant Win on specially designed envelopes to 48 million U.S. households. Dole Bananas is placing special Garfield-themed stickers on 100 million bananas, and conducting a national sweepstakes and a POP program supported at retail. Retail promotional partners include Meijer, Wal-Mart, Blockbuster, Cookies By Design, and Pocket Billiards via the c-store channel.
Loews Cineplex And Zoom Media Partner To Launch Indoor Ad Program
Zoom Media, a lifestyle media and marketing company, is partnering with Loews Cineplex Entertainment to place advertising in restrooms in its locations nationwide. The program, which will launch during the heart of this year's summer movie season, will place advertisements on over 1,000 billboards in over 100 theaters nationwide.
The cinema network represents Zoom's third lifestyle network, joining its Social Network of over 2,000 bars and restaurants and Fitness Network of over 300 health clubs.
Safeway Names B. Cornell Chief Mktg. Officer
Safeway Inc. has appointed Brian Cornell Executive V.P., Chief Marketing Officer. Cornell will oversee the Company's marketing, merchandising, manufacturing and distribution. Cornell comes to Safeway from PepsiCo, Inc. where he most recently served as President of the Pepsi-Cola NA's Food Services Division, responsible for sales and marketing. Under his leadership, the division significantly increased 2003 profits, volume and U.S. market share. After beginning his career with the Gallo Wine Company in 1981, Cornell spent seven years with the Joseph E. Seagram Company before taking a role with its Tropicana division.
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