Creative Online Weekly <br> May 31, 2010

Week of May 31, 2010

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Merchandising Marketing Manager Sought

Nestlé Confection Goes Modular With New Global In-Store Program
A new modular in-store display program is changing the way Nestlé goes to market in c-stores, supermarkets and drugstores across the globe. The Nestlé Modular Merchandising system was created in response to retailer demand for more flexible displays that drive impulse sales for Nestlé's confectionary business in-store.
The modular units were designed with expandable headers and shelves that can be grouped together to create floor displays, counter displays and under-counter displays. Headers and side graphics can be changed out to support seasonal promotions or new product launches. The units may be ordered in colors that match a particular brand's packaging and include flat or angled shelves, side-hanging racks and dump bins.
Nestlé Canada introduced the modular display system to great acclaim this past spring beginning in the Canadian market. Subsequent rollouts have occurred in the United States where the system is being used to merchandise Nestlé's Wonka brand. The company's beverage unit, which includes the Nesquik and Nestea brands, is also employing the new displays. The Nestle modular in-store display system, which was conceived and designed by Paramus, NJ-based LG&P In-Store Agency's Toronto division, is currently being tested in Australia, New Zealand and the Philippines. (Web site) www.lginstore.com

Champion Athleticwear Unveils New Fan Experience At ESPN Wide World Of Sports
As part of the ESPN Wide World Of Sports Complex re-branding in Orlando, FL, Champion Athleticwear will introduce the Custom Tee Center, its first interactive retail apparel experience.
"Being a part of the rebranding celebration at the ESPN Wide World of Sports is an exciting way to bring our performance apparel partnership with the sports complex to life," said Kevin Hall, Executive Vice President of Champion. "This event is about celebrating athletes of all levels and our partnership is similarly structured. We aim to provide brand experiences that appeal to those in the stands as well as on the field."
Visitors to the sports complex will be the first to experience the new Custom Tee Center by Champion where they can customize event t-shirts, jerseys and hoodies. Two mobile units and one permanent location will be open for easy consumer access and the center will expand this summer and will offer additional and versatile personalization options.

Pop Secret® Runs Movie Night Promotion
Diamond Foods latest effort for the brand re-launch of Pop Secret® premium popcorn encompasses a suite of movie night maker applications at popsecret.com and an accompanying Hollywood VIP Experience promotion in-store and online.
The new effort is anchored by an innovative movie night maker tool at popsecret.com which allows consumers to put together the perfect movie night. "To make this happen, we took the bold step of bringing together three movie content providers," said Andy Allcock, Pop Secret Director of Marketing. "In order to further enhance Pop Secret's role as the catalyst to a perfect in-home movie experience, we worked to create a user-friendly tool that allows consumers to select a movie based on the occasion, their mood and who will be watching the movie."
The movie night maker also allows consumers to send out movie night invitations via Facebook or e-mail, order the movie from Amazon.com and receive advice on the perfect Pop Secret popcorn for the movie. To encourage visits to the enhanced popsecret.com site during the excitement of the movie awards season, the brand has just launched a Hollywood VIP Experience instant win and sweepstakes promotion on the site. Consumers have chances to win one of hundreds of prizes instantly and a Hollywood experience sweepstakes grand prize worth $10,000. The sweepstakes is also communicated via in-store marketing. (Web site) www.diamondfoods.com

ESPN Craftsman Tech Garage Goes On Tour To Give Fans A VIP NASCAR Experience
Craftsman, the Official Tools of NASCAR®, and ESPN is giving race fans a VIP NASCAR® racing experience right in their own back yard with special events held in Sears store locations in eight markets across the country from March through September. Fans will get a behind-the-scenes look at the ESPN Craftsman Tech Garage, the Sports Emmy® Award-winning traveling television studio used throughout the network's multi-platform NASCAR® race coverage. Fans can experience "pit row" with complimentary vehicle inspections by a Sears Auto Center Mechanic, and have the chance to get up close and personal with the tools trusted by NASCAR®.
"We work with ESPN each week to bring the excitement on the track to life for viewers with the Tech Garage," said Kris Malkoski, vice president and general manager of the Craftsman brand. "We're thrilled about this tour because it gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR® and DIY auto enthusiasts alike."
Inside the Tech Garage, fans can check out all the props, demos and Craftsman tools used during race telecasts to help fans better understand the technical and mechanical aspects of NASCAR® racing. Tech Garage host and NASCAR analyst Tim Brewer, a two-time NASCAR Sprint Cup Series™ champion crew chief, will be at each of the eight events to meet fans and give tours. Demonstration stations will allow attendees to try out some of the newest tool innovations from the Craftsman brand, including the Craftsman Dog Bone and Craftsman Universal Wrench. "Craftsman tool's long and successful association with NASCAR made them a perfect fit when we launched the Tech Garage last year," said Ed Erhardt, president, ESPN Customer Marketing and Sales. "These events are a fun way for race enthusiasts to spend a few hours and get a peek at a part of NASCAR that is not normally open to the public."

InZONE New Interactive, Virtual Entertainment Facility Opens
The InZONE©, an interactive gaming venue, has opened in the greater Houston area, equipped with the latest interactive games. This next-generation children's entertainment center integrates physical activity with virtual gaming, provides a safe environment for youth to play and engage in friendly competition as well as gives toddlers an outlet to interact with other children while parents relax.
The InZONE features games that require physical movement such as dance, bicycling and bowling; therefore, kids aren't merely sitting behind a television with a joystick. For toddlers, The InZONE has a dedicated area where smaller kids can play with special equipment made just for them. While they're playing, parents can take advantage of services such as free Wi-Fi, the snack bar or even the games.

Evolution Fuels Opens First Renewable Fuel Station In Dallas, Texas
Evolution Fuels, has opened the Company's first fuel station located in Dallas, Texas, which will serve as the first "marquee" location for the Company's planned rollout of its branded stations. Evolution Fuels endeavors to market renewable transportation fuels at retail fuel stations that will provide superior quality fuels to competing fuel stations at competitive prices. Evolution Fuels plans to uniquely image the station and offer specialty foods, beverages and other products in order to help create a recognizable brand as it rolls out additional stations.
This station will offer renewable fuel blends at the pump. The fuel dispensers are uniquely designed to blend petroleum fuels with renewable fuels from the underground storage tanks within the dispenser as the fuel is delivered into the vehicle. The planned product offering includes E10 (10% ethanol blended with 90% petroleum gasoline), E20, and E85, as well as B20 (20% biodiesel blended with 80% petroleum diesel).

The SCOOTER Store Expands Coast-To-Coast
The SCOOTER Store, a company that primarily offers power mobility equipment, including power wheelchairs, scooters, lifts, ramps, and accessories, is expanding the successful test of its retail stores across the nation. This expansion combined with recent strategies to greatly increase local market direct sales resources, will continue the company's transition to a full-service Durable Medical Equipment (DME) provider.
The SCOOTER Store is committed to applying the lessons learned from testing eight stores to operating 59 locations nationally. The expansion is based upon the company's success offering DME products to customers looking to tailor their health care and who are willing to invest discretionary dollars beyond their insurance coverage.
"We found that a growing number of our customers appreciate the retail experience where they have an opportunity to view the products with knowledgeable sales people," said company founder and CEO Doug Harrison. "Over the last two years we have made significant progress at placing our healthcare professionals closer to the customer and physician."

V8 V-Fusion® Juices Now Available In Single-Serve Cans For Veggies On-The-Go
Campbell Soup Company is now making its popular V8 V-Fusion® 100% juice available in single-serving, 8-ounce slim cans. The new cans are available in six-packs at supermarkets nationwide as well as 24-packs of 11.5-ounce, multi-serve cans at select club stores. Available in Pomegranate Blueberry and Strawberry Banana varieties, the cans are ideal for packing in a purse or in a child's lunchbox. Each 8-ounce can provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), as well as essential antioxidant vitamins A, C and E and no added sugar.
"Most people know that they don't get enough vegetables - but it can be challenging to find great-tasting options throughout the day," said Dale Clemiss, Vice President, Beverage Marketing, V8 Beverages. "That's why we are constantly striving to offer more and more ways to help people get their vegetables any time, anywhere through new products like V8 V-Fusion cans."

New Naya Women's Footwear Feature Comfort, Sustainability And Style
Brown Shoe Company blends beautiful design, premium comfort and eco-friendly materials with the global introduction of Naya® women's footwear this spring. "Naya was created as a feminine footwear collection with premium comfort features, and including eco-conscious design elements enables women to feel as good about buying them as they do about wearing them," said Brown Shoe President Diane Sullivan.
Shoppers can find Naya footwear in more than 60 independent and specialty stores. Because Naya is committed to choosing eco-friendly and natural materials whenever possible, the shoes feature: Chrome-free or vegetable-tanned leathers; Natural, organic or sustainable fabrics; Sustainable bamboo heels; Biodegradable latex foam; Natural cork and rubber footbeds; Outsoles made with recycled materials; and Nickel-free metal buckles.

BeneVia Targets Growing Health-Conscious Boomer Population
HealthSpan Solutions, LLC, has introduced BeneVia, a therapeutic nutritional fruit based beverage that is the first advancement in adult nutrition in 20 years that targets and effectively manages four major health conditions with specific nutrient formulas. The products combine essential ingredients that are designed to help with memory, strength, heart health and immunity, and supplies essential nutrients that promote healthy aging, including vitamins, Omega 3 and six to eight grams of protein. The proprietary protein blend, called ViaLeuPro™, is four times more effective than other protein supplements according to clinical studies, and consists of protein, leucine, essential amino acids and key vitamins and minerals. A naturally flavored fruit juice drink, BeneVia® is available in four flavors: pineapple lulo, peach mango, pomegranate blueberry and cranberry lemon.

Green Planet Offers New Water Brand In 100-Percent Plant-Based Bottle
Green Planet Bottling has launched a new entry to the $11 billion bottled water market, packaged in an organic, 100-percent plant-based bottle. Unlike the dominant plastic bottles containing petroleum and BPA, Green Planet bottles are made from 100-percent plants that are toxin-free and carbon neutral. They do not leach chemicals into contents, are reusable, completely recyclable and compostable in just 80 days. The water itself is vapor-distilled for purity and taste and when possible sourced within 500 miles of its destination, so it is less environmentally detrimental than brands transported long distances. Green Planet water is priced competitively with premium water brands offered in petroleum-based bottles. Currently, Green Planet is being distributed in 18 markets throughout the U.S.

Mars Chocolate North America Introduces goodnessKnows™ Snacksquares Brand
Mars Chocolate North America has premiered it goodnessKnows™ luscious snacksquares in Boulder, Colo. "This area is world-famous for its emphasis on - and appreciation of - healthy living," said Suzanne Stites, cocoa flavanol platform leader, Mars Chocolate, North America. "If we can get a stamp of approval from Colorado's discerning, health-conscious consumers, then consumers everywhere should embrace this new snack!" goodnessKnows™ luscious snacksquares get their goodness from slow-roasted whole almonds, tangy fruits and toasted whole grains, and contain no artificial ingredients, colors or flavors. Each serving of goodnessKnows™ is nestled in an extraordinary deep chocolate - a special Mars recipe that delivers 200 mg of bio-available cocoa flavanols, phytonutrients that have been shown to help support healthy circulation, which aids the free flow of nutrients and oxygen throughout the body. These naturally nutritious snacks come in three flavors: Very Cranberry, Almonds & Berries, and Roasted Nuts & Grains.

New Ginger-Based 'Reed's Rx' Remedy For Nausea And Motion Sickness Introduced
Reed's, Inc., maker of top-selling sodas in natural food stores nationwide, has introduced its new 'Reed's Rx' Natural Ginger Nausea Relief for the drug store channel The product is being launched in convenient 4-packs of 5.5-ounce cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

New SYLVANIA SUPERSAVER Halogen Light Bulb Combines Light Quality And Energy Efficiency
North American lighting leader OSRAM SYLVANIA wants to encourage consumers to update the "Lightscape" of their homes this spring with help from its halogen SUPERSAVER® light bulb, an innovative light bulb that combines energy-efficiency with outstanding light quality. While consumers want to be environmentally conscious, they don't want to compromise light quality or the way a typical light bulb functions.
Brent Eastwood, Halogen Product Manager, OSRAM SYLVANIA. "Our halogen SUPERSAVER® light bulb is designed especially for those looking to make environmental improvements to their home but aren't quite willing to give up the light they are used to. It's a great product that will help make the transition to new and different light sources easier."

T-fal(R) Debuts Simply Delicioso(R) Cookware Collection
T-fal®, a leading manufacturer of non-stick cookware and small kitchen appliances, has introduced the all-new Ingrid Hoffmann cookware collection inspired by the vibrant Food Network/Univision host of Simply Delicioso/Delicioso. The Ingrid Hoffmann cookware collection introduces home cooks to a line of reasonably priced products developed to make Latin-inspired dishes fun and easy to prepare. "We are thrilled to partner with Ingrid on a line of cookware that captures her youthful attitude and colorful personality," said Greg Cairo, division president, Groupe SEB USA, parent company of T-fal. "The Simply Delicioso collection brings Ingrid's Latin passion for food and entertaining to a broader audience eager to introduce new flavor to their kitchens."
Rooted in her Colombian heritage, the Ingrid Hoffman collection features 7 products designed to make festive and flavorful Hispanic cuisine simply delicious. The collection includes kitchen essentials such as a cast iron Comal and reversible griddle, an aluminum paella pan, an 8-qt. stock pot, and 3.4-qt. and 5.5-qt calderos.

New TiVo® Premiere Box Offers New HD Experience
TiVo Inc. has launched TiVo® Premiere and TiVo® Premiere XL boxes, which combine access to cable programming, movies, web videos, and music all in one box at a truly affordable price. According to the Company, TiVo Premiere is now the only way to unlock the real value of the HD television set, a box that is more powerful, compact, and energy efficient than previous generations.
TiVo's President and CEO Tom Rogers, said, "TiVo Premiere is your new cable box, it's your movie box, it's your web box, and music box; it's the one box that can give you access to almost anything you want, whenever you want it. We've taken millions of pieces of content and organized it for you in a way that makes so much sense you'll wonder how you ever lived without it."

Disney Interactive Studios Unveils New Alice In Wonderland Videogame
Disney Interactive Studios has made the Alice in Wonderland video game available for Wii™, Nintendo DS™ and Windows PC. Now fans of this classic tale can join her in video games inspired by the new Tim Burton film. In the games, Alice and friends embark on a journey to save Underland, which has been taken over by the Red Queen's army. Full of imagination, creativity, and good vs. evil, Alice in Wonderland introduces fans to an entirely new style of innovative gameplay that will challenge the puzzle solving skills of experienced players, while making the adventures accessible and enjoyable for Underland's newest visitors.

Fein Energy Crystals Create Stir In Energy Drink Category
The world's first flavor-free caffeine crystal product, Fein, adds a new twist to the energy drink category: no sugars, no artificial ingredients of any kind, no carbs and no calories. Fein is being introduced through a modified rollout in select markets. Fein energy crystals, with the trademark slogan, "Conquer the night, take on the day™," can be added to any favorite beverage, even water, to make it an energy drink without altering the flavor. Fein's formula is all-natural caffeine citrate and a suite of secret, 100-percent natural "taste erasers." It is the only energy drink product to use caffeine citrate as its primary source of caffeine, making it an all-natural, soluble power plant for busy people on the go.

Hellmann's Launches New Light Recipe With 'Cage-Free' Eggs
As part of its ongoing commitment to "Real Food" using simple ingredients, Hellmann's® mayonnaise brand has introduced its Light Mayonnaise recipe in North America with 100% certified cage-free eggs. With the same great taste but half the fat and calories of Real mayonnaise, Hellmann's® Light is the brand's second most popular selling recipe and will be the first in the Hellmann's® line to contain cage-free eggs. The product is rolling out in stores now and Hellmann's® intends to change all its mayonnaise products to cage-free eggs over time.
"Hellmann's® is made from real, simple ingredients - vinegar, oils rich in Omega 3 and Omega 6, and eggs," said Jamey Fish, Hellmann's senior brand manager. "Hellmann's® understands that people are increasingly attuned to what's in their food and where it comes from and that's why Hellmann's® Light is now moving to 100% cage-free eggs, keeping with the brand's commitment to 'Real Food' using simple ingredients."

Royal Canin Introduces Feline Wet Canned Formulas Utilizing Macro Nutrient Profile Science
Royal Canin's research reveals that cats have instinctive preferences for specific levels of proteins, fats and carbohydrates in their diets, and these preferences change with age. This research, Macro Nutrient Profile (MNP) science, is the basis for six new feline wet diets - the latest innovation in Royal Canin® Feline Health Nutrition™. By creating nutritional solutions around those instinctive preferences, Royal Canin provides wet diets that cats will want to eat, while providing them with the nutrition they need. In addition to being instinctively preferred by cats, Royal Canin's six new wet canned formulas provide nutritional solutions that focus on the cat's lifestage and special needs.
"Our new feline wet formulas truly take Feline Health Nutrition™ to the next level," said Staci Kombrink, Feline Brand Manager at Royal Canin. "These wet diets allow Royal Canin to continue to improve the lives of cats by providing precise nutrition that they need in a formula that they instinctively prefer."

Sargento Introduces Reduced Sodium Natural Cheeses
Sargento Foods has introduced a new series of Reduced Sodium cheeses that offer great flavor for health-conscious consumers looking to indulge their passion for cheese, without having to sacrifice taste. With 25 percent less sodium, the new cheeses are worthy substitutes for regular natural cheese in both cooking and snacking. The six new varieties include Colby-Jack slices, Provolone slices, Colby-Jack snack sticks, String snacks, Mild Cheddar shredded cheese and Mozzarella shredded cheese.
"With almost 50 percent of consumers reading food labels for sodium content, we're responding to their interest in lowering their daily intake by offering Reduced Sodium Sargento cheeses," said Chris Groom, marketing director. "However, we only wanted to launch the line if we could still provide the great tasting natural cheese that consumers love, which this line does successfully."

Timber Wolf Peach Packs Are Latest Entry In Smokeless Tobacco Category
Swedish Match has introduced its latest entry in smokeless tobacco -- Timber Wolf Peach Packs. "We are excited about the introduction of new Timber Wolf Peach Packs," said Chris Lemmon, Brand Manager for Timber Wolf. "Our promotional campaign for 2010 focuses on Men Who Like Tobacco. We know that peach is a very popular and strong performing loose flavor at retail. Men who like peach will now be able to also enjoy one of their favorite flavors in a convenient and discrete way."
Timber Wolf will be the only peach pouch offering in the marketplace and extends the success of Timber Wolf Packs, which are enjoying 20% year-over-year growth. Portion pouches continue to be the primary growth driver of the Moist Snuff category. That growth is expected to continue as consumers look for convenient value alternatives in tobacco. The launch is being supported by a point-of-sale campaign.

New Yoplait Greek Yogurt Introduced
New Yoplait® Greek yogurt invites women to nourish their inner goddess with the delicious goodness found in every cup of the brand's newest offering, which is currently debuting in the yogurt case. Packed with 12 grams of protein - twice that found in the leading yogurt - Yoplait Greek nourishes from the inside out.
Available in four flavors, Strawberry, Blueberry, Honey Vanilla and Plain, Yoplait Greek has a unique thick and creamy texture. The new yogurt is available nationwide for a suggested retail price of $1.19 per 6 oz. cup, an affordable price compared to other Greek yogurt products. To celebrate its new Greek yogurt and to empower women to discover their inner goddess, Yoplait has teamed up with Warner Bros.' and Legendary's new epic feature film, "Clash of the Titans," and actress Izabella Miko, who plays Athena, to spread the word about ways women can nourish their inner goddess.

ZICO's Pure Premium Coconut Water Offered With New On-The-Go Packaging
ZICO Pure Premium Coconut Water has made it easier than ever to replenish and hydrate with the release of its new, unique packaging, designed to provide essential nutrients and convenience for active lifestyles. ZICO is the only 100% pure coconut water on the market available in this innovative on-the-go packaging. The new ZICO bottle gives a wider range of health conscious consumers accessibility to the ultimate hydration drink.
Previously packaged in only paper Tetra Pak containers, ZICO is now available in a 14 oz. bottle featuring a re-sealable cap, easy grip shape and increased durability. The new ZICO bottle still features 100% natural coconut water, but also contains 20% fewer calories per oz. and additional sodium to help prevent dehydration and muscle cramps. Similar to the Tetra Pak, the new ZICO also still contains five essential electrolytes, more potassium than a banana and zero fat, zero added sugar and zero cholesterol. The new formula is derived from a unique blend of coconut waters sourced from Latin America and Asia, providing consumers with a smooth, consistent taste, a nutritional profile to help optimize hydration and a lower calorie count. The new ZICO bottle will be available in Natural, Lima Citron and Pomberry flavors, with additional flavors launching later in 2010.

New Logitech Laptop Speaker Z205 Delivers Big Sound For Small Computers
The Logitech® Laptop Speaker Z205 is a lightweight speaker with an easy-to-attach clip-on design that lets users pump up the volume wherever they take their laptop. Whether they use a Mac® or a Windows®-based laptop or a netbook, the Logitech Laptop Speaker Z205 securely attaches to the top of most laptop screens. The Laptop Speaker Z205 is also small - approximately 1.35 inches thick and 2.5 inches tall. The included carrying case protects the speaker while inside a briefcase or backpack.
"While people love the portability of their laptop computer, they are often missing out on the immersive listening experience that external speakers provide," said Mark Schneider, vice president and general manager of Logitech's audio business unit. "When designing the Logitech Laptop Speaker Z205, we wanted to help people get better audio while enjoying their favorite shows or music without sacrificing portability. The Laptop Speaker Z205 is tiny enough to toss in your bag, but delivers big sound."

Polk Audio Unleashes HitMaster Delivering Volume To Music Game Play
Polk Audio®, the Speaker Specialists®, is now shipping HitMaster™, a new speaker that takes Rock Band® and Guitar Hero® game-play to a new level of depth and detail. Polk's new HitMaster applies the company's audio prowess to a new category of gaming stage monitors that is designed for use with the latest music-based games. By employing single-point stereo, HitMaster produces a wide, immersive soundfield that brings a live concert sense of realism to the latest crop of music-based games. PolkAudio's HitMaster plays loud, clear and detailed, pumping out 100 Watts maximum, 80 Watts RMS, with total frequency response rated at 40Hz-20kHz.

Mitsubishi Digital Electronics America Offers Mitsubishi 3D-ready TV
Offering the most 3D-Ready TVs in the industry, Mitsubishi is leading the way by providing consumers a convenient solution for 3D entertainment in the home. "We're proud to lead the way by providing consumers with an affordable line-up of 3D-Ready TVs, in very large 60, 65, 73, and 82-inch screen sizes," said Frank DeMartin, vice president of marketing, Mitsubishi Digital Electronics America. "3D represents the highest level and most advanced form of home entertainment available today, and we expect consumers will embrace this special, event-based experience."
Utilizing the same core technology that is used in the vast majority of 3D movie theaters, Mitsubishi 3D-Ready TVs bring the 3D DLP Cinema experience home. With multiple 3D movie titles scheduled for release this year and next, Mitsubishi is well poised to deliver fully immersive 3D adventures to consumers in their homes.

New Joos Orange Personal Solar Appliance Sets New Standard In Personal Solar Power World
Expected to ship in June 2010, the Joos Orange is described as the world's first "Personal Solar Appliance" - a product that delivers more than 2.5 hours of cell phone talk time for every hour of charging time or as much as 20 times (20x) the powering capability of existing personal solar power devices. Solar Components™ believes the Joos Orange will establish a new standard in the personal solar power world.
Jamie Bullen, CEO and co-founder of Solar Components, said, "The Joos Orange is the world's best because it uses the highest efficiency mono-crystalline solar cell on the market instead of a lower efficiency poly-crystalline cell. We use state-of-the-art electronics to stay on the maximum power point, function in low light, work with a dead battery, charge via USB and communicate with a PC. We've encapsulated the Joos Orange with a hard, non-yellowing urethane instead of an epoxy-based coating, and we've incorporated a steel heat sink and have ventilation built into a case that is also waterproof and submersible. The Joos Orange also has a large battery to store all the solar energy it receives and it's replaceable. In fact, everything we've done up to this point is designed to set a new standard for excellence in the personal solar power arena - to create a 'Personal Solar Appliance' that can be used every day to recharge our electronics and is not just a drawer toy."

Iams Pet Nutrition Offers New PreBiotics
Iams pet nutrition has introduced PreBiotics, which can help support a dog's inner strength. All IAMS dry diets now contain these PreBiotics that increase the good bacteria and reduce bad bacteria in the stomach to help keep a dog healthy and support his natural defences. Iams with PreBiotics is a 100% complete and balanced diet that supports a dog's digestive system whatever the age of the dog.

Gap Debuts 'COTTON FROM. BLUE TO GREEN®' Denim Drive
Cotton Incorporated is working with Gap to launch the COTTON FROM BLUE TO GREEN® denim drive in about 1,000 Gap stores. Consumers across the country can donate old denim at their local Gap, which will then be given a "new life" by being converted into UltraTouch™ Natural Cotton Fiber Insulation, and donated to communities in need. Consumers who donate their denim will receive a 30% discount off new denim purchases, including 1969 Premium Jeans.
"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America. "What's more, with denim-on-denim being one of this spring's key trends, we think this is the perfect time to take the COTTON. FROM. BLUE TO GREEN® denim drive nationwide to retail locations for the first time, giving customers an opportunity to recycle their old denim and pick up the latest Gap denim at a special discount."

Georgia Garinois-Melenikiotou Named SVP, Corporate Marketing By The Estée Lauder Companies
The Estée Lauder has appointed Georgia Garinois-Melenikiotou As Senior Vice President, Corporate Marketing. In her new position, Ms. Garinois-Melenikiotou will lead the newly created Corporate Marketing Center of Excellence. She will oversee the Corporate Marketing Team that will support The Estée Lauder Companies' Brands, Research & Development teams and regional team's efforts by further developing the Company's global consumer knowledge and marketing capability. Garinois-Melenikiotou joins the Company from Johnson & Johnson where she held various global leadership positions for over 20 years. Most recently, she was President, Beauty Global Business Unit Strategy and New Growth.

Heelys Adds Marketing Executives
Heelys, designer, marketer and distributor of action sports-inspired products, has made several addtions to its marketing department: Ryan Wills has been promoted to Director of Innovation. Wills primary responsibilities will be driving new product design and development and he will also work across the board with the marketing group to create packaging, in-store merchandising materials and communications programs for these new products. Chris Harper has been promoted to Vice President of Sales and Retail Relationships. In addition to these promotions, Heelys has named Rick Groesch Vice President of Brand Engagement. Groesch's responsibilities include consumer insights, planning, web site development, marketing partnerships, licensing, media properties and brand events.
Tom Hansen, Heelys CEO, said, "We've made new products a priority. We're committed to giving retailers exactly what they need in product, promotion and partnerships to succeed with us. And we're going to take advantage of the many licensing opportunities, marketing partnerships and media properties available to us to increase brand exposure and drive sales. These changes with Ryan, Chris and Rick will help us deliver in these three key areas."

Lowe's Promotes Damron To SVP Store Planning And Environment
Lowe's Companies has promoted Ronnie E. Damron to SVP of store planning and environment. Damron has served since 2006 as VP, new store set-up and remerchandising. Damron replaces long-time merchandising and store planning executive R. Vaughn Hayes, who announced his retirement after nearly 39 years with the company.

Henschel-Steinau Appoints Greg Bachelor Director Of In-Store Solutions
Henschel-Steinau, Inc., a leading designer and manufacturer of custom in-store displays and retail solutions, has appointed Greg Bachelor Director of In-Store Solutions. Bachelor was most recently Director of Merchandising Development with Illinois-based Madden Communications where he worked on in-store programs for Kraft /Nabisco Foods, Philip Morris USA and Gillette. Prior to working for Madden, he managed the display departments for Max Factor & Company and GE Consumer Lighting. (Web site) www.hspop.com

Baird Display To Offer Display Flash Of Brazil's Pop-Up Display Line
Baird Display, a Waukesha, WI-based manufacturer of point-of-purchase displays, has added Display Flash of Brazil's line of automatic pop-up displays to its current custom display business. The proprietary products are easily folded and packed into small cartons saving space and ultimately transportation costs. Further, ease of set up in the field is unmatched. Baird will continue to offer a full service approach to both product lines incorporating exceptional in-house design capabilities, complete project management support, manufacturing, warehousing and distribution from their Milwaukee, WI location. (Web site) www.bairddisplay.com

Midway Displays Offers Folding Snack Rack Holds
Midway Displays new Folding Snack Rack holds both stand alone and peg hook packaging on the same merchandiser. The shelves height and angle can be adjusted to fit specific product needs. The display knocks down flat for shipping and storage. For more information, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com

CyberTouch Introduces Touch-Screen Monitor
CyberTouch, a global leader in touch-screen monitor integration and manufacturing, and Mitsubishi Digital Electronics America's Presentation Products Division, manufacturer of high-definition presentation and display products, have joined forces to introduce the new CyberTouch Rio 32, a 32-inch (measured diagonally) multi-touch touch screen monitor. CyberTouch's Rio 32 is a true multi-touch LCD monitor that recognizes up to 36 distinct actuation points, including single touch, gesturing, squeezing and pinching, to make computing resources more available to untrained or handicapped computer users. Unlike its counterparts, Rio responds to gloved-hands, long nails and/or a stylus which also improve human-computer interaction. "CyberTouch's touch-screen technology fits seamlessly onto Mitsubishi displays for high quality, accurately responsive touch-screen monitors," said Abraham Gohari, president and CEO of CyberTouch. "With CyberTouch and Mitsubishi working together, users can enjoy a highly interactive experience without sacrificing visual performance. By offering a truly integrated touch-screen monitor with a high-quality display, CyberTouch and Mitsubishi are at the forefront of touch-panel integration." Rio 32 is the first product to be introduced in a large family of products scheduled to be released by CyberTouch in the next few months. Rio 32 can be used on a stand or mounted on a wall and is compatible with Microsoft® Windows® 7 operating system. For more information, call CyberTouch at 805-499-5000 or visit: (Web site) www.CyberTouch.com

Newport Digital Introduces First Leading-Edge LED Digital Signage Solutions
Newport Digital Technologies has developed and launched its first leading-edge LED digital signage solution that offers wireless high definition video and audio streaming that is compatible with 3G networks such as AT&T and Wi-Fi and WiMax networks. The LED digital signage solution will provide modular and customizable sizes for displays ranging from 50 inches to stadium-size applications. In addition, the solution will also encompass a digital content and delivery management system, allowing the end user to remotely manage the digital content for a signage display with a laptop and Web browser application.
"The 3G, Wi-Fi and WiMax features will enable this signage solution to have video and audio streaming connectivity anywhere there is 3G, Wi-Fi or WiMax network," commented Richard Tanimoto, NDT Senior Managing Director. "The customizable display sizes will offer a myriad of solutions that include retail, public, commercial buildings, sporting event venues, where digital content is important and meaningful for business and government applications." For more information, contact Michael Lutton at +1-949-219-0530 or e-mail at mlutton@newportdt.com. (Web site) www.newportdt.com

NanoLumens Introduces 112-Inch Flexible Video Display
NanoLumens has introduced a 112” flexible video display. Richard Cope, NanoLumens’ CEO, said, “Our ability to quickly deliver these units gives exhibit and tradeshow designers a powerful new element to bring to their customers.” The 112” unit weighs less than 100 pounds. At less than an inch thick, the unit is not only flexible enough to wrap around curved walls and columns but it can also be rolled up to ship and install. For more information, contact NanoLumens, 6625 The Corners Parkway, Norcross, GA 30092; (Tel) 678-421-9694; (Web site) www.nanolumens.com

ProExhibits Hires Russell Ahmed As Senior Account Manager
ProExhibits, a trade show exhibit and events industry leader headquartered in Sunnyvale, California, has hired industry pro Russell Ahmed as Senior Sales Consultant. Mary Ann Furnish, ProExhibits Vice President of Sales, said, "We are aggressively designing, building and showcasing creative, new custom trade show exhibits from start to finish, from A to Z. Russell's expertise in custom design and manufacturing will serve to enhance our customer -centric services." (Web site) www.proexhibits.com

Advent Introduces Revolutionary Rotating Graphic Wall
Sercel recently showcased a revolutionary, rotating graphic wall at the Society of Exploration Geophysicists (SEG) annual meeting in Houston, TX. Sercel, turned to Advent, a full-service marketing communications firm, to design and produce an element for the company's tradeshow booth that would not only reflect its hi-tech image, but also excite its audience, encouraging increased booth traffic. With floor space limitations, and inspired by vertical-blind billboards, Advent created a custom, 3-sided "rotating wall" that would display a different graphic image every 20-seconds. The rotating wall, a graphic execution never before used in the tradeshow industry, turned out to be a show-stopping event for Sercel. (Web site) www.adventfirm.com

Brumark Introduces BruLite Backlit Flooring
Brumark has introduced BruLite™ backlit flooring. BruLite is the perfect flooring for that special exhibit or event that needs a little extra pizzazz. Constructed of ultra light waterproof aluminum, translucent light acrylic composite panels and a heavy duty Velcro fastener system, this modular system holds up to 800lbs per module. You can even enhance the design aesthetic with wireless LED lighting and/or graphics. The Versatile system allows for backlit custom graphics. It is modular in size: 24" x 24" x 8" and modules assemble and breakdown in 15 seconds. Affordable rental or purchase options are available. For more information, contact Brumark, 2020 Airport Industrial Park Drive; Marietta, GA 30060; (Tel) (770) 933-9030, (800) 291-9606, (E-mail) websales@brumark.com or (Web site) www.brumark.com

BIC Lighter Launches Concert Lighter Application
Almost every concert-goer has had the experience of attending a rock concert and seeing BIC lighters and cell phone screens aglow throughout the massive crowd signaling appreciation of a particular song or to request an encore. "BIC continues the tradition of being there with the free BIC Concert Lighter application for Apple® iPhone®, Apple® iPod touch®, Google Android™ devices, and BlackBerry® Storm™," said Mark Funderburk, associate brand manager - Lighters, BIC Consumer Products USA. "Users can virtually experience BIC's authentic flick sound and select their favorite lighter design to use on the phone. There is even a unique concert mode feature that lets you zoom-to-flame providing a big realistic flame to hold high above the crowd."

T-Mobile Kicks Off El Llamado del Futbol, Giving Soccer Fans Chance To Win Trip To South Africa
Consumers with soccer fever will have a number of ways to score big with T-Mobile USA, Inc., which launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer. The multifaceted program kicks off with a national sweepstakes that gives consumers a chance to win one of 10 trips for two to South Africa.
"We know that our customers - especially our Hispanic customers - are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010," said Wendy Piñero-DePencier, vice president of brand and calendar marketing, T-Mobile USA.
Other campaign activities will follow the launch of the national sweepstakes including in-store promotions, retail events, and compelling handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron. Later this spring, T-Mobile will kick off 2010 Chances to Win as part of El Llamado del Futbol, giving customers the chance to instantly win soccer-themed or cash prizes daily. As part of the promotion, T-Mobile will host retail events in select U.S. cities where fans can meet soccer legends and have the chance to create their own soccer moments through onsite activities.

Omnicom Group Launches Retail 3 To Address Needs Of Retail Marketers
Omnicom Group, an industry-leading marketing services company, has created a new agency, Retail 3 (R3), to uniquely address the needs of retail marketers. Retail 3 is a national network of retail experts with deep experience in creating multiplatform marketing programs that drive retail traffic and sales in their local markets.
Retail 3, which stands for Retail Strategy, Retail Activation and Retail Metrics, will include everything needed to respond to today's hypercompetitive retail environment. It is built to ensure seamless marketing touch points to drive traffic and sales, including custom and template creative services, media planning and buying, complete digital and social media services, direct, email and mobile communications, lead management, event activation and co-op administration. Retail 3 will offer its extensive national network and local activation capabilities to diverse vertical retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies. (Web site) www.omnicomgroup.com

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