Week of May 31, 1999
K-B Toys' Star Wars Outposts Celebrate Film's Release
To coincide with the release of the film, "Star Wars Episode I: The Phantom Menace," K-B Toys has designated a "Destination Location," offering customers special commemorative gifts with a purchase of more than $50 of Star Wars Episode I merchandise.
To make purchasing Star Wars: Episode I merchandise more convenient for its customers, K-B Toys has opened more than 120 'K-B Toys Star Wars Outposts' in addition to its existing 1,324 stores. The Outposts are a combination of kiosks and carts situated in more than 120 of the country's best regional malls and shopping centers. These freestanding Outposts are presentations of official licensed Star Wars products by Lucasfilm Ltd. including toys, games, electronics, apparel and collectibles.
New Ensure High Calcium Helps Close Bone Nutrient Gap
The Ross Products Division of Abbott Laboratories, Abbott Park, IL, has introduced Ensure High Calcium, a new beverage specifically formulated to supplement women's diets with calcium and a complete package of essential nutrients to help build strong bones including: vitamin D, magnesium, phosphorous, protein and vitamins C and K. Ross Products developed Ensure High Calcium to help address the nutrition needs and convenience demands of health-conscious women who want to take a proactive approach to help reduce their risk of osteoporosis.
M&M's Cookie Ice Cream Sandwich Introduced
M&M/MARS is introducing M&M's Cookie Ice Cream Sandwich, a frozen snack layering rich vanilla ice cream between two home-style cookies baked with M&M's Milk Chocolate Mini Baking Bits. M&M's Cookie Ice Cream Sandwich is available nationally in a family four pack or as an individually wrapped singles package. "We're excited about extending the `M&M's' family with a frozen snack the entire family can enjoy," said Pat D'Amato, M&M/MARS Spokesperson.
Twinlab Names L. Jenkins VP Of Channel Marketing
Twinlab Corporation has named Lawrence K.H. Jenkins Vice President of Channel Marketing Twinlab Brands. Jenkins will be responsible for all brand and trade marketing of Twinlab branded products sold through the traditional health/natural food store channel and mass, grocery, drug and club store channels. He was most recently with PIA Merchandising, where he was Vice President, Mass Division.
Polo Ralph Lauren Announces Marketing Appointments
Polo Ralph Lauren has named Liz Morris Vice President of Marketing, a new position, reporting to Hamilton South, President and Chief Marketing Officer. In her new position, Morris will be responsible for the marketing of Polo, Polo Sport and Polo Golf as well as all international and domestic licensees. She was most recently the Senior Director of Marketing.
In addition, Lynn Tesoro has been named Senior Vice President of Communications and Marketing for Polo Ralph Lauren, reporting to South. Tesoro will continue to be responsible for corporate communications for all Polo Ralph Lauren brands as well as the marketing for the Purple Label Menswear and Ralph Lauren Women's Collection. She most recently served as Vice President of Public Relations for Polo Ralph Lauren.
Royal Promotion Group Opens West Coast Office
The Royal Promotion Group, a full service point-of-purchase display agency, is opening a west coast office in Menlo Park, CA, in a move to strengthen its growing domestic business as well as elevate the level of service it provides to its west coast clients. Kari Waters, a Senior Account Executive, will relocate from the New York City headquarters to service the Company's existing and future accounts in Northern and Southern California and other western states.
Clegg Industries Promotes E. Haugen To VP, Sales
Clegg Industries has promoted Erik Haugen to Vice President of Sales for its Point-of-Purchase Division. Haugen previously served as National Account Manager for the Torrance, CA-based Company, which is a designer and manufacturer of flashing LED, custom audio and motion components for point-of-sale.
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