Bright colored POS materials turn on- and off-premise establishments into green money-making machines. Money trees, mobiles, danglers, price cards and dollar bill inflatables draw customers to Coors Light/Original Coors displays.
During the peak July fourth period, Coors quadruples ATM cash awards and replaces Blast of Cash POS with explosive red, white and blue POS, highlighted by life-size Ivana Trump stand-ups.
Consumers can enter to win by visiting select Timberland retailers and uniquely replying to the hypothetical situation: "You’ve been transported back in time to the Jurassic Period. What are the top 5 items on your Gotta-Have-It -To-Survive list?" The grand prize includes an authentic dig for dinosaur remains with some of the world’s leading paleontologists.
"Our involvement in the film is a natural fit,"said Greg Van Wormer, Senior Vice President of Timberland. "The movie is set in the rugged outdoors: that’s Timberland territory; and with The Lost World: Jurassic Park, we’re reaching our consumers in an exciting, high profile and relevant way."
Supporting the promotion, in-store Timberland boutiques feature Lost World point-of-sale materials.
For dinner on the table in about 20 minutes, all the cook has to do is prepare the pasta or rice and vegetables, saute the chicken, add the sauce and simmer.
Perfect Timings meals include Creamy Sun-Dried Tomato Chicken with Pasta, Savory Garlic Chicken with Rice Pilaf, Lemon Garlic Chicken with Pasta and Creamy Dijon Chicken with Rice Pilaf. Perfect Timings meals are so fresh, they are located in the refrigerated produce sections of supermarkets for a suggested retail price of $5.99.
The new product line represents the first non-traditional popcorn category introduction for the Orville popcorn brand. Mini cake flavors include Butter, Caramel, Barbecue, Nacho and Peanut Caramel Crunch. Regular size flavors include White Cheddar, Butter and Caramel.
Support for the new product includes a heavy television campaign, in-store sampling, trade promotion, merchandising and a strong p.o.p.display program.
Ms. Berman is a well-known retail marketing and creative consultant to major entertainment and consumer products companies. She will report directly to Richard Cohen, President of the group.
Mr. Palumbo will report to David P. Biehn, President, Consumer Imaging and Senior Vice President, Eastman Kodak Company. He will be responsible for brand management and global marketing strategy for Kodak’s many consumer products and brands.
He joins Kodak from Proctor & Gamble, where he most recently has been worldwide manager of the company’s Vicks brands.
"In addition to providing our audiences with useful and tailored information about the latest in graphic technology, the Web site demonstrates how 3M can help put brands in places designers and marketers may have never imagined," said Joe Spolidoro, marketing director, 3M Commercial Graphics Division.