Crown Imports, LLC required a temporary floor display with permanent display aesthetics that would merchandise cased product of Tsingtao beer.
The display had to reinforce the "Asian" appeal of the brand. It had to be easily field assembled, shipped KD and meet a budget set for 3000 displays. It was printed one color overall and UV coated "E" flute base with litho wrapped fiber poles, two sides, 4cp silk screened and stitched poly banner.
The Tsingtao display was produced for Crown Imports by Great Northern Corporation Consumer Packaging & Display, located in Racine, WI.
(Web site) www.gnc-net.com
OCC Full Throttle Fragrance Displayed In Wal-Mart
This floorstand was designed to drive sales in Wal-Mart stores for the OCC Full Throttle fragrance, inspired by the Discovery Channel's “American Chopper” television show.
The pre-pack unit design, with set-up taking only a few minutes, was key in gaining placement in Wal-Mart stores.
The OCC fragrance is positioned in the front of the unit, which features the OCC logo. Gift sets are located in the floorstand’s center channel. The corrugated display has a screen printed body, and four-color Litho die-cut header.
A uniquely engineered flap creates a pedestal for a bottle of test cologne resting below the header, allowing consumers to sample the product. The display, grabbed consumer attention and made it easier for the consumer to locate and test this new Full Throttle fragrance.
The OCC Full Throttle Fragrance Floorstand was created by New Dimensions, Melville, NY. (Web site) www.ndrc.com
Almay Brand Featured On New Wall System Display
This injection molded wall system was created for Wal-Mart to increase SKU capacity, create an easy to shop product presentation utilizing graphic bull nose category identifiers, and visually separate Revlon's Almay from competitive brands.
The merchandising system was produced in 8 ft, 6 ft, 4 ft, and 2 ft increments to accommodate a multiple of Wal-Mart store sizes and configurations.
The new injection molded wall system was created for Wal-Mart by Retail Solution Center, www.rsc-ny.com and its subsidiary, RSC Molding, Freeport, NY.
Uni-ball 207 Wal-Mart Sidekick Highlights Product's Features And
Ways To Combat Check Fraud
This sidekick display was designed for Sanford Brands' Uni-ball 207 Gel pen being sold at 1500 Wal-Mart stores nationwide. The display communicates to consumers the unique features of the Uni-ball 207, highlighting the pen's ability to help prevent check fraud/check washing.
With extremely limited space available for merchandising, a display was designed that featured many curved surfaces, while maintaining a profitable piece count. With limited space of the product's card, unique features of the product were highlighted on both the display as well as a tear pad. Along with multiple brand logos, the colors on the display follow the same style as the product, contributing to brand awareness. The use of SBS on the display enabled the ability to get away from the standard box style sidekick to add additional shape to the display making it stand out in the store.
To gain product space and added visual impact, one 48 inch sidekick was created that offered a larger holding capacity and more "billboard" space for graphics and logos. With the theme of the product, "Help Prevent Check Fraud," an added tear pad in the shape of a personal check was used to offer additional information to the consumer about the product's features and benefits. The display, designed and produced by U.S. Display Group, Tullahoma, TN, ships 100% assembled. (Web site) www.usdisplaygroup.com
Pringles Promotion Tied To ‘American Idol’
As a partner for American Idol’s sixth season, Pringles has launched an expansive marketing campaign that will feature limited edition American Idol branded cans, television advertising and a national sweepstakes, “Jingles for Pringles,” inviting consumers to live out their American Idol dreams.
Pringles will offer consumers the chance to express their passion for Pringles by submitting videos of themselves performing a jingle that expresses their feelings about Pringles.
The grand prize winner will receive VIP ticket packages to the American Idol finale show in Los Angeles including hotel, transportation, and an unforgettable night of excitement, ushering in the next American Idol.
The promotion is supported with special packaging and an array of p.o.p. materials, including special pallet end-aisle displays.
Mall Of America Partners With Nickelodeon For First Nickelodeon Theme Park
Mall of America and Nickelodeon have formed a partnership bringing various Nickelodeon properties and characters to life in the first-ever Nickelodeon themed park, part of the re-branding of the Mall’s seven acre amusement park.
Fresh designs and exciting new rides and attractions, inspired by Nickelodeon's popular shows and characters, are just a few of the anticipated changes.
“Both Nickelodeon and Mall of America have tremendous family and kid appeal,” said Howard Smith, Sr. V.P., Nickelodeon Recreation. “This is the perfect marriage of two entertainment entities: Nickelodeon, the number-one brand for kids, and Mall of America, the top shopping and entertainment destination in the country. We’re thrilled to expand our brand with our first stand alone Nickelodeon theme park and our largest retail presence in such a wonderful destination.”
Virtual Model Home Tours Debut
Human-scale virtual model home tours are making their debut for the first three Lennar enclaves at Central Park West--Irvine, CA’s first urban master-planned community.
“After selecting the Lennar neighborhood that fits their lifestyle, home shoppers are invited for virtual tours,” said Denise Hayes, V.P., Marketing for Lennar’s Orange Coast Land Division, developer of Central Park West. “Home shoppers actually step into the homes’ interior via human-scale videos that create life-sized virtual homes-showing amazing detail, and all the dimensional changes and floorplan variations people experience as they physically walk through model homes.”
This new technology allows for interactive home viewing from the comfort of a leather recliner in a private screening room.
Duane Reade Establishes Flagship Diabetes Resource Center
Duane Reade, a leading drug store chain in the New York metropolitan area, has launched the Diabetes Resource Center, a premier educational facility for individuals with diabetes, located at 1889 Broadway in New York City.
The Center is open to the public and free of charge. The first of its kind, the Center offers a full range of services and educational training to encourage the adoption of lifestyle changes that can help promote long-term good health. The program is managed and taught by licensed pharmacists and certified diabetes educators and consists of educational classes, scheduled appointments and walk-in service.
Kaliroi Brodin, Duane Reade’s Director of Health & Wellness Services, said, “By partnering with local health care professionals, we hope to become a one-stop destination where individuals with diabetes can come to acquire the tools necessary to take care of their health.”
Camping World Debuts SuperCenter In Colorado Springs
Camping World, America's largest retailer of RV and outdoor supplies and accessories, has opened a new SuperCenter in Colorado Springs, CO. The new store, Camping World SuperCenter & RV Sales, for the first time combines its traditional retail supplies and accessories line with RV sales.
With over 8000 sku's available, from basic camping and outdoor accessories to hard to find RV parts, the full service, state-of-the-art store provides customers with all of their RV, outdoor, camping accessory and service needs. In addition to the new RV sales component, the store will unveil a new layout featuring innovative displays and floor plans.
"Our goal at Camping World is to create a one-stop shopping environment that includes the sale of RVs, service and out normal huge selection of after-market parts and accessories," said Marcus Lemonis, Camping World President and CEO.
Starbucks Connects Music Fans Worldwide To McCartney's New Album Through Unprecedented Listening Event
Starbucks is hosting an unprecedented Global Listening Event to celebrate the release of Paul McCartney's "Memory Almost Full," the first album ever released by Hear Music. More than 10,000 Starbucks stores in 29 countries and territories worldwide will participate in the event by playing the album in stores, all day, across all time zones. Beginning with New Zealand's 47 stores, the Global Listening Event will roll-out in every Company-operated Starbucks in the world allowing an estimated six million people to discover the new album in a single day.
"Customers from Taipei to Topeka have the opportunity to experience this extraordinary album all within a span of 24 hours," said Ken Lombard, president of Starbucks Entertainment who oversees the day-to-day operations of Hear Music. "The Global Listening Event is one example of how we are bringing back the sense of event surrounding new releases, allowing fans to discover new music in a very personal way."
In addition to the Global Listening Event, McCartney fans are also invited to make history by participating in a unique video tribute honoring McCartney's 65th birthday. In addition, Starbucks Hear Music™ XM Channel 75 will offer special McCartney programming to air the week of release. On June 5, McCartney's 65th birthday, XM Radio will dedicate channel 120 exclusively to the music of McCartney and will put "Memory Almost Full" into heavy rotation. The album will be available at Starbucks locations and traditional music retail outlets internationally.
Wellness Complete Health Natural Food For Cats Introduced
Wellness Natural Pet Food, Chelmsford, MA, has introduced the Wellness Complete Health special recipe, formulated to ensure cats get the right balance of nutrition to stay fit, look great and keep all their internal systems running smoothly. It includes the Wellness Triple Cranberry System-three sources of cranberries and a guaranteed magnesium level for optimal feline urinary tract health. Pure animal protein promotes lean muscle mass, and Omega 6 and 3 fatty acids from Salmon, Olive Oil and Flaxseed support smooth skin and a healthy coat. There are no meat by-products or artificial preservatives. Wellness Complete Health is available nationwide in independent pet specialty shops and natural food stores.
JavaPop Launches Organic, Fair Trade Certified Coffee Soda Nationwide
JavaPop, has launched it Organic, Fair Trade Certified coffee soda nationwide. A carbonated, non-dairy based, 100% natural coffee drink, JavaPop is sweetened with organically certified, pure cane juice. JavaPop is free of highly refined sugars, chemicals, preservatives, artificial colors and additives. As one of the first soda brands in history to be stamped with the USDA Certified Organic Seal, JavaPop's Fair Trade Certification guarantees that the farmers who grow the coffee beans receive fair value for their crops, allowing them to maintain ownership of their land and invest in the quality of their harvest. JavaPop will roll out nationwide in spring 2007.
Solstice Medicine Offers Ice Taps Powdered Sore Throat Medicine
Solstice Medicine Company's Ice Taps is a unique powdered sore throat medicine, which can be taken straight from the package, without water. The Ice Taps product has been marketed in Japan under the brand name Clara and is the number one medicine in its category. Solstice Medicine Company is introducing Ice Taps to the U.S. market, opening up a new opportunity for sore throat relief.
New Archos Portable Media Player Debuts With Built-In Camcorder
Archos, a global consumer electronics manufacturer, has introduced the Archos 404 Camcorder, the first portable media player with a built-in camcorder for capturing and viewing video anywhere, while still fitting easily in a small purse or shirt pocket. Weighing in at just under seven ounces, the new Archos 404 Camcorder is the complete portable digital media player for anyone wanting to take all of their entertainment content with them and take digital video while on the go.
Scott's Liquid Gold Wood Wash Introduced
Scott's Liquid Gold has introduced its newest product, Scott's Liquid Gold Wood Wash nationwide. Just in time for spring cleaning, Wood Wash is a safe and effective cleaning solution that works on all kinds of wood including floors, cabinets, furniture and trim. It actually cleans wood, removing tough dirt and grime. Wood Wash doesn't leave soapy, oily or sticky residue and does not streak wood.
Wilson's [K] Series Racket Introduced
Wilson Racquet Sports has unveiled [K]Factor, the newest evolution in racket technology. Combining the next generation in nanotechnology along with three unique frame engineering innovations, [K]Factor delivers the ultimate level of "[K]ontrol" for all types of players. World #1 Roger Federer played an integral role in the development and design of the new [K]Factor series.
Secret Teams With 'Winning Women' To Launch Scent Expressions Line
Secret, a leading Procter & Gamble female anti-perspirant/deodorant line, has teamed up with music stars from The Pussycat Dolls to support the launch of the Secret Scent Expressions product line as well as their new single, "Winning Women." This new collection fuses scent from various cultures around the world to create a truly unique scent experience. The new single promotes female self-expression, strength and cultural fusion. The single is available for free download on www.Secret.com. Said Alex Keith, GM for P&G Anti-Perspirant and Deodorant, "They were the perfect choice to create this song for Secret, a brand that has supported strong females for decades."
NanOil From Green Bio-diesel Offered At Retail
Nano Chemical Systems Holdings has introduced NanOil, a two-cycle engine oil that is a “smokeless” operating, environmentally friendly “Green” product, performs as a “moly” oil and can be made from by-products of one type of Green Palm Biodiesel production. NanOil is the first commercially offered organic synthetic oil.
Panasonic Launches Colorful Printers/Copiers
Panasonic Digital Document Co. has introduced its line of networked C3 copy/print/scan/fax/email multifunction products in four colors to enliven today’s typically bland office environments.
“Since a major selling point of our products has always been best-in-class color reproduction, we decided that the next logical step was to make their exterior colors equally superior,” said Steve Mullin, President, PDDC.
Dunkin' Brands & Procter & Gamble Bring Packaged Coffee To Retail Outlets Nationwide
Dunkin' Brands and Procter & Gamble are launching Dunkin' Donuts coffee at retail. P&G Coffee will be responsible for distributing Dunkin' Donuts packaged coffee to grocery stores, mass merchandisers, club and other consumer retail channels across the U.S.
ShopKo Names J. Mullen Sr. V.P. Of Mktg.
ShopKo has appointed Jack Mullen as Senior Vice President of Marketing. Mullen was previously Senior Vice President of Advertising and Sales Promotion at the May Department Stores, Foley's division, and prior to that, the Kaufmann's division. Mullen will be responsible for leading ShopKo's expanded multimedia marketing initiatives as the Company moves into its next phase of growth.
Virgin USA Appoints Cottineau To VP, Branding
Virgin USA has named Julie Cottineau Vice President of Branding. Prior to joining Virgin, Cottineau was Executive Director of Consumer Branding at Interbrand, a global branding consultancy. In her new position, Cottineau will oversee branding strategy for new Virgin companies in North America.
Acme Names Peterson V.P. Of Mktg.
Acme United Corp. has named Michael Peterson as Vice President of Marketing. Peterson originally joined Acme United in 2003 as Director of Marketing for Office Products and was promoted to Senior Director of Marketing in 2004.
John Deere Features Ready To Mow Mobile Maintenance Service
John Deere has launched its at-home maintenance service, Ready to Mow, which will now be available to lawn equipment owners through its strong national dealer network.
Ready to Mow allows homeowners to have routine maintenance performed by a John Deere factory-trained service professional at the customer's home. Because regular service has been shown to increase the life of most mechanical equipment, Ready to Mow, proves to be a convenient choice for homeowners who wish to protect the value of an investment in their lawn equipment.
Ready to Mow mobile service provides standard maintenance and diagnosis of problems in a "service center on wheels" for lawn, commercial or hand-held power equipment. A factory-trained service technician arrives at the owner's home or business with one of the 800 Ready to Mow vehicles currently on the road to perform a 14-point maintenance and inspection service.
Push Solutoins Launches PowerFrame-Snap Frames
Push Solutions Group has launched its patented PowerFrame-Snap Frames. PowerFrames offer an innovative twist to the conventional snap frames in that they utilize a unique plastic injection molded corner key which eliminates the need for spring clips and allows poster loading from any side. Frames can be easily assembled without tools and mounted various ways. For more information contact Push Solutions Group, 7351 Victoria Park Ave., Unit 3, Markham, ON Canada L3R 3A5; (Tel) 416-840-6951, (Web site) www.pushsolutionsgroup.com
Robb Murray Announces China P.O.S. Sourcing Solutions
Robb Murray & Associates is a U.S.-based company that provides China P.O.S. sourcing solutions. Robb Murray and Associates has a full-time presence in China and a proven track record. The Company speaks the language and knows the culture. Products include fabric dye-sublimation; inflatables; large format litho screen and digital printing; wood and plastic displays; poly resin, polyurethane casting and fiberglass p.o.s. signage; and 25 models of ready to ship stock displays. For more information, contact Robb Murray & Associates, 11 Commercial Blvd., Ste. 4, Novato, CA 94949; (Tel) 415-382-0347, (Fax) 415-883-4377, (Web site) www.robbmurray.com
Electronic Displays, Inc. (EDI) produces information displays that get customers’ attention.
EDI offers electronic indoor displays for both indoor and outdoor use, for a wide array of promotional applications. It also offers full color outdoor video displays. For more information, contact Electronic Displays, Inc., 135 S. Church Street, Addison, IL 60101 (Tel) 630-433-3336, (Web site) www.electronicdisplays.com
Palmer Introduces Custom Retail Kiosks
Palmer Promotional Products creates custom retail kiosks. The Company offers design selection, unlimited upgrades, custom design and construction, competitive rates, illumination options, installation-demolition and fast turnaround time. For more information, contact Palmer Promotional Products, 23001 W. Industrial Drive, St. Clair Shores, MI 48080; (Tel) 800-444-1912, (Web site) www.pppkiosk.com
Diazit Launches Pro-Motion Scrolling Displays
Diazit specializes in Pro-Motion Scrolling Displays and Tri-Motion Point-Of-Purchase Displays in sizes from 12"x18" up to 36" x 50," showing 3 to 25 images depending on the size of the sign. Wall mounts, floor stands, and tabletops are available. The Company also produces Mega-Motion Modular Scrolling Displays and Signage, interior or exterior, in sizes from 4' x 4' and up. For more information, contact Diazit, (Tel) 800-334-6641, 919-556-5188, (Web site) www.diazit.com
CyberTouch Introduces Orion 42
CyberTouch has introduced the Orion 42 to its line of touch screen LCD monitors. Available now, the Orion 42 is a 42" diagonal touch screen LCD monitor ideal for point-of-purchase applications. The wide-screen aspect ratio allows designers to display more information per page and reduce the number of screens while increasing interactive efficiency. The Orion 42 responds to the touch of a finger, stylus or gloved hand. Utilizing a LG LCD Monitor, Orion 42 is available in both USB and Serial touch screen communication protocol. For more information about the Orion 42 touch screen monitor, visit (Web site) www.cybertouch.com
Receipt And Respond Advertising Network Created To Deliver Targeted Promotions
Chockstone Inc. (www.chockstone.com), provider of customer loyalty and store value solutions, has created Receipt and Respond, an advertising network linking its restaurant and retail clients with national and local advertisers.
Chockstone's network delivers point-of-purchase advertisements and promotional offers directly on consumer receipts. Specific ads are delivered based on actual transaction parameters, including retailer, store location, consumer spending pattern, type of transaction, day of week, time of day and items purchased.
Until recently, Chockstone's clients used the bottom of customer receipts exclusively to deliver their own in-store or online offers. Now, Chockstone has unveiled a system that allows it clients to sell that proven promotional space to third-party advertisers. By matching complementary retailers and advertisers, Chockstone delivers a new revenue stream to retailers and a new communications channel to advertisers.
