National Sweepstakes Marks Minwax 100th Anniversary
Minwax is celebrating its 100th Anniversary by offering consumers a chance to win 100 prizes. A grand-prize winner will receive a trip for two to a taping of the PBS TV show "The New Yankee Workshop" in Boston, MA and an opportunity to meet host and master carpenter Norm Abram.
"This is a significant opportunity to celebrate our heritage with consumer and trade customers and a valued industry partner," said Harvey Sass, President of Sherwin-Williams Wood Care Group. "Their support has enabled the company to develop one of the strongest brands in the wood finishing/wood care industry."
Mervyn's Targets Tween Girls With New In-Store Shop
Mervyn's department store recently debuted Pinkie's Palace, a new in-store shop geared toward tween girls (five to twelve-year-olds). The central character and Princess of the Palace is Pinkie-a stylish black cat with a passion for pink.
Through this in-store shop, Mervyn's now extends the retail experience to include entertainment. Providing a fun-filled shopping environment, Mervyn's new Pinkie's Palace shop fulfills every little girl's fantasy for playtime and mom's desire to encourage imagination and make-believe. Designed with an easy-to-spot pink theme, Pinkie's Palace, located in the girls' department in all 266 Mervyn's stores, features more than 75 novelty items ranging in price from .99 to $35. Girls delight in the screen tees, hair accessories, handbags, dress-up shoes, feather boas, sparkly nail polish, press-on nails, jewelry, make-up, bath and body items, stationery and plush that can be found at Pinkie's Palace.
"We are always looking for ways to delight our guests," said Greg Terk, Mervyn's Spokesperson. "With Pinkie's Palace, we wanted to create a fun and exciting destination."
Mervyn's new offering appeals to the growing number of tweens with increased spending power. "The tween demographic is widespread, and that is relevant for Mervyn's," said Lee Walker de Sarvide, V.P. of Marketing for Mervyn's. "Pinkie's
Palace appeals to the tween audience, and inspires girls to let their imagination go free."
Mervyn's in-house creative department developed the Pinkie character and was responsible for the branding, signage and concept shop design.
Reformulated Clearly Canadian Has Half The Carbs And Calories
Clearly Canadian Beverages has launched a reformulated Clearly Canadian sparkling flavored water featuring half the carbohydrates and only 45 calories per 8 oz. serving.
"We recognized the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste," said Douglas Mason, President and CEO. "Remaining at the forefront of new Age beverage development, we have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of our great Clearly Canadian flavors."
The launch of reformulated Clearly Canadian will be supported by regional marketing activities and point-of-sale materials strongly communicating the brand's new "half the carbs, half the calories. same fabulous taste." messaging.
Coca-Cola And Kraft Foods Launch $12 Million Youth Health & Wellness Initiative
The Coca-Cola Company and Kraft Foods Inc. have joined with the Boys & Girls Clubs of America to create Triple Play, an after-school health and wellness program.
"By addressing mind, body and soul, we're taking an integrated approach to helping young people help themselves," said Roxanne Spillett, President, BGCA. "Learning to eat right, keep fit, and behave respectfully creates a holistic approach to healthy living that will benefit youth throughout their lives."
"We all care about the well being of our young people, and we all must do our part to help them develop healthy habits," said Douglas Daft, Chairman and CEO, The Coca-Cola Company. Triple Play will be available to each of the 3,400 Boys & Girls Clubs.
Pepperidge Farm Launches Reduced Carb Breads & Rolls
Pepperidge Farm has launched a new line of reduced carb bread and rolls under the "Carb Style" banner. Pepperidge Farm Carb Style breads are available in stores in white, soft, 100% whole wheat and 7-Grain with each variety containing 5g net carbs per slice. Pepperidge Farm Carb Style Hot Dog and Hamburger Rolls will enter stores just in time for summer cookouts, with 25% fewer net carbs than the company's current offerings in that category.
General Mills Introduces Lower-Carb Line-Up
General Mills is introducing a portfolio of lower-carb products from throughout its family of brands that address current needs of consumers seeking lower-carb options of their favorite foods. The lower-carb introductions offer choices across a wide selection of products including: 8th Continent Light Soymilk; Betty Crocker Carb Monitor Roasted Garlic Mashed Potatoes; Betty Crocker Carb Monitor baking mixes; Hamburger Helper Carb Monitor Cheeseburger Macaroni; Pillsbury Carb Monitor Frozen Dinner Rolls; Progresso Carb Monitor Soups and Yoplait Ultra. The Company is also introducing Momentum Bars, which contain three grams of net carbs and provide 15 essential vitamins and minerals plus calcium. The bars contain Splenda and are for carb-conscious consumers craving an indulgent snack. Available in June, they come in Chocolate Peanut Butter, Double Chocolate and Chocolate Caramel Nut flavors.
VKF Renzel has launched a new product called Poster-Snap, an aluminum poster holder that can be used either wall mounted or hanging from the ceiling. It comes in two parts, the upper with hanging clips; the lower ensures a smooth poster. The brushed silver finish gives the product a sleek and elegant look yet maintains an excellent price point. For more information, contact VKF Renzel USA Corp., 2420 E. Oakton Street #E, Arlington Heights, IL 60005; (Tel) 866-RENZEL1, (Fax) 847-228-9801, (Web site) www.vkf-renzel.us.
Ben & Jerry's Retains Hawkeye/ FFWD For Promotions
Vermont ice cream maker Ben & Jerry's has retained hawkeye/ FFWD-Dallas for a series of promotional programs.
"We are working closely with Ben & Jerry's and their advertising agency Amalgamated in New York City," said Rodney Mason, CMO of hawkeye/FFWD. "We're combining efforts to develop unconventional programs that are very true to the spirit and heritage of Ben & Jerry's." hawkeye/FFWD's responsibilities include creative development, merchandising elements and event coordination and management for Ben & Jerry's promotional programs.
Warner Bros. Promotes Nelson To Exec. V.P., Global Brand Management
Diane Nelson has been promoted to the newly created position of Executive V.P., Global Brand Management, Warner Bros. Entertainment Inc., according to an announcement made by Alan Horn, President & COO, to whom she will report. Nelson's primary responsibilities will be to work with all Warner Bros. divisions in stewarding the Studio's signature franchises, brands and event properties, collaborating and partnering cross-divisionally and helping to maximize the potential of existing brands and franchises, as well as to build new ones. Nelson moves into this post after having served as Exec. V.P., Domestic Marketing, Warner Bros. Pictures since October 2003. She has risen quickly through the ranks, having assumed the position of Sr. V.P., Domestic Marketing, Warner Bros. Pictures in Feb. 2002. She joined the Studio in 1996 as Director of Worldwide Corporate Promotions. Prior to this, she served as Director of National Promotions for Walt Disney Records.
Sonoco Acquires CorrFlex Graphics
Sonoco, the global packaging company, has agreed to acquire CorrFlex Graphics, LLC, one of the nation's largest point-of-purchase display companies. The acquisition, to be known as Sonoco CorrFlex, is expected to close by the end of the second quarter.
"This acquisition will significantly enhance our consumer segment strategy of being a total solutions provider in the markets we choose to serve," said Harris DeLoach, Jr., President and CEO, Sonoco. "This range of packaging services is required by virtually all companies selling product through retail channels and also helps provide Sonoco with additional selling opportunities for its broad base of packaging products, including rigid paper and plastic containers, flexible packaging and easy-open closures."
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