Creative World

Week of June 07, 2010

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Color Wall Display For Shaw Carpet Showcases Dramatic Choices With Clarity

Shaw, the largest floor covering manufacturer in the world, is brightening floors across the country with Shades of America, a new carpet collection featuring more than 90 colors.

To help make the often intimidating process of picking out carpet styles and colors easier for consumers, Shaw created the Shades of America Color Wall display. The wall features all 90 colors in the line, with samples of each shade in every style of carpet offered through the collection (plus the flexibility to easily change or add colors and styles). The Color Wall display helped to make the decision-making process less complicated, less frustrating and more rewarding for the consumer.

A cleverly concealed storage area was integrated into the wall's warm, rich and sturdy design to stow carpet samples for shoppers to take home. By displaying a full line of options in a well-organized and visually delightful way, the Company helped consumers feel more confident in the choices they were making. The Shaw Color Wall Display was produced by Harbor Industries, a leading point-of-purchase company located in Grand Haven, MI. (Web site) www.harbor-ind.comm

WD Displays New One Terabyte My Passport SE for Mac Portable Drives

WD®, a world leader in external storage solutions, has introduced its new one terabyte (TB) and 750 gigabyte (GB) capacity My Passport™ SE for Mac® portable USB drives. The new My Passport SE for Mac portable drives are formatted for Mac and compatible with Apple Time Machine® software.

Perfect for saving, storing and backing up Mac computers, these ultra-portable 1 TB and 750 GB My Passport SE drives are easy to carry because they are USB-powered and do not need an external power adapter. Equipped with 256-bit hardware encryption with password protection for an extra level of security, this small drive with mega-capacity give users peace-of-mind knowing that their data is protected from unauthorized access or theft.

"With over 10 billion songs downloaded from the iTunes® store, the enormous capacity of the new My Passport SE for Mac drives makes them the perfect travel-friendly storage device to hold all the rich media content collected by videographers, creative professionals and digital media enthusiasts with large digital media collections," said Dale Pistilli, vice president of marketing for WD's branded products group.

Mini Brochure Pocket Displays Barlean's Bottles

Barleans, a Ferndale, WA-based marketer of organic oils, has developed a way for retailers to conveniently display Barlean’s bottles with this space-efficient mini brochure pocket. The display can be used to showcase either liquid or capsule bottles on shelves or in the cooler. Interchangeable front signs and swap-out brochures allow retailers to easily change products. This display program has been placed nationwide in natural food and supplement retailers.

Golfsmith Guaranteeing Golfers Will Play Better In 2010

Golfsmith International Holdings recently debuted its new Custom Fit Play Better Guarantee. When golfers get custom fit with any brand of new clubs purchased in Golfsmith retail stores, online at golfsmith.com or via the company's contact center, Golfsmith is guaranteeing that golfers will play better, or they can simply bring their clubs back, no questions asked.

"Our core purpose is to inspire people to play better and love life more," said Marty Hanaka, president and CEO of Golfsmith. "There is no better way to help golfers play better then to get them custom fit and give them the confidence to return their clubs if their game doesn't improve. We're the first retailer to offer this type of unique guarantee. Our Custom Fit Play Better Guarantee will help golfers have their best season ever."

eSoles Custom Footbeds And BJ's Wholesale Club Debut Multi-Club Road Show Of eSoles 3D TruCapture Kiosk System

eSoles® Custom Footbeds has launched a series of "road shows" beginning at BJ's Wholesale Club locations in Florida. For a limited time, eSoles' 3D TruCapture® Kiosk Scanning system will be placed within BJ's Wholesale Clubs, customers will have the opportunity to have their feet scanned and purchase eFit® custom modular footbeds on-site, and can order ePro™ custom footbeds to be delivered to them within a week. eSoles' technology is the first of its kind that make it possible for individuals to have easy access to a pair of custom footbeds they can use in their every day or athletic footwear.

"Consumer demand for custom footbeds has grown tremendously and through our partnership with BJ's Wholesale Club we look forward to extending the availability of our eFit and ePro custom footbeds in the southeastern U.S.," said Glen Hinshaw, CEO of eSoles. "In 2010, eSoles is rapidly expanding the amount of retail locations in the U.S. and internationally where customers can utilize our state-of-the-art 3D TruCapture Kiosk Scanning system, the only system of its kind to produce the most accurate image of your feet."

ExxonMobil Offers Gas Station Locator Download For GPS Devices

ExxonMobil has introduced a new feature that will allow customers to download Exxon and Mobil service station locations to their GPS devices. This feature is downloadable from the ExxonMobil Station Locator website and is compatible with the leading consumer GPS devices, including Garmin, TomTom and Magellan. The site features easy to follow instructions along with a video tutorial.

"This GPS download feature provides a fast and convenient way for our customers to locate Exxon and Mobil stations," said Ben Soraci, Director, U.S. Retail Sales. These enhancements build on improvements ExxonMobil made to its web-based Station Locator feature in 2009 when ExxonMobil revamped its website to include Google mapping technology. For the first time, ExxonMobil customers were able to produce turn-by-turn driving directions to Exxon and Mobil stations, as well as a range of useful consumer services such as repair shops, convenience stores and ATM locations.

P&G Launches Initiative To Make Conservation Of Natural Resources More User Friendly

The Procter & Gamble Company has expanded Future Friendly, an environmental responsibility and consumer education platform it first introduced at the 2009 Clinton Global Initiative. The multi-brand initiative brings together the power of trusted brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home. A full media platform, including an extensive social networking and consumer engagement component, will be deployed to reach or exceed P&G's original pledge of providing conservation education to at least 50 million U.S. households by the end of 2010. More than 15,000 retail locations will participate in the initial phase of Future Friendly, P&G reported.

The Future Friendly platform will show consumers how to use popular P&G products to achieve savings in water, waste and energy. For example, nearly 80% of the energy used in the typical load of laundry is in heating water at the consumer's home. By washing in cold water with a detergent formulated for that application - like Tide Coldwater - consumers can conserve this energy, and also help reduce their utility bills. Tide Coldwater products will carry a Future Friendly seal to indicate their energy-savings capabilities. Future Friendly-labeled products will begin to appear on retailer shelves.

"We see a growing environmental consciousness among mainstream consumers," said Maurice Coffey, Marketing Director, Future Friendly. "Through this newly expanded brand platform we will help remove the confusion and show consumers how simple choices can lead to meaningful results."

Future Friendly has operated as a multi-brand effort in the United Kingdom and Canada since 2007, where it is supported by third parties such as Global Cool, the Energy Saving Trust and Water Wise. The products included in the Future Friendly portfolio will be rolled out in two phases. Starting in April, there will be significant in-store signage and educational displays in major retailer channels, including more than 15,000 grocery and club store locations nationwide. This fall, a second wave of the program will expand its consumer and retailer reach.

Starbucks Spring Promotion Invites Customers On A Bold Coffee Journey

Starbucks has kicked off a spring promotion featuring a different bold coffee each week in its participating U.S. and Canada retail stores. Coffee lovers in the U.S. who purchase a brewed coffee every week and track their experience through a Coffee Journey Card will receive a free 1-pound of whole bean coffee. The Coffee Journey Cards are available while supplies last in U.S. participating stores. "We have a remarkable selection of high-quality bold coffees from around the globe and we wanted to provide an opportunity to showcase them," said Dub Hay, Starbucks senior vice president, Coffee. "Highlighting bold coffees also provides a backdrop for us to implement the Pour Over brewing method which helps ensure our brewed customers can quickly have a bold coffee of their choice after 12 p.m."

Customers in the U.S. can receive a Coffee Journey Card from their barista to track their bold coffee experience week to week. Customers who participate in the Coffee Journey and receive a sticker during each of the eight weeks will receive a free 1-pound whole bean bold coffee of their choice.

P.F. Chang's China Bistro Launches Expanded Gluten Free Menu Featuring Beef Entrees

P.F. Chang's China Bistro unveiled a newly expanded Gluten Free Menu, featuring beef entrees for the first time. Gluten intolerant diners can now enjoy a wider range of dining options, from P.F. Chang's signature Chicken Lettuce Wraps and Mongolian Beef to a Flourless Chocolate Dome for dessert.

"More and more of our guests are asking for gluten free options and we're proud to offer them a greater variety of P.F. Chang's classics," said Gregg Piazzi, Director of Culinary Training for P.F. Chang's China Bistro. "P.F. Chang's is sensitive to all of the food allergies and dining requirements of our guests and we strive to serve customized cuisine that meets each diner's individual needs." P.F. Chang's upholds a rigorous gluten free cooking process to ensure the dietary safety of guests with celiac disease.

G-Star Poised For Strategic Monobrand Store Expansion

Luxury denim brand G-Star has plans to triple the number of monobrand flagship stores worldwide over the next five years. More aggressive measures will be employed with the U.S. market with an expected growth rate of more than 400%. Camiel Slaats, the new Global Commercial Director of G-Star, said, "Instead of solely being a leisure wear brand, we consistently demonstrate denim can be a part of an elegant work and evening wardrobe resulting in a high rate of return on a global level."

G-Star is currently seeking to achieve monobrand retail growth by attracting new franchisees using a distinctive franchise model. 'The G-Star Retail Solution Concept' showcases denim in its purest form and offers a variety of business models that suit many local retail environments. Each G-Star monobrand store highlights the men's, women's and accessories collections in an environment that conveys the philosophy, design aesthetic and raw authenticity of the brand. The uniform global look is rough, stylish, pure and functional. With G-Star's prospective expansion plans and unique retail design model a more distinctive and prevalent brand presence will be conveyed to consumers worldwide.

Pet Food Bank Collection Program Rolls Out To PETCO Stores Nationwide

With today's challenging economic climate, one in eight Americans are taking advantage of food bank programs around the country - and many of those people have pets they consider part of their family. But when food banks don't offer pet food and litter, or human food portions become too stretched, many families are forced to make the heartbreaking decision to relinquish their four-legged family members. To combat this issue, the PETCO Foundation, in conjunction with PETCO, is building a nationwide network of pet food banks by placing pet food collection bins in PETCO stores across the country. In partnership with local food banks, all food donated to the PETCO Foundation Pet Food Bank program will be distributed to local pet parents struggling to feed their pets.

"Today, more than ever, pets are part of the family; and we don't believe anyone should have to go through the pain of giving them up because of financial distress," said Paul Jolly, the PETCO Foundation's Executive Director. "With PETCO stores across the country visited every day by people who love and care for pets, we saw a huge opportunity to help prevent people from having to make such a heart-wrenching choice."

The pet food bank bins will be clearly marked and designated for pet food donations and serve as a collection point for customers to drop off food or cat litter donations brought from home or purchased during their shopping trip. Each PETCO store will partner with an existing food bank that has a pet food component, or with an animal welfare group that has set up its own pet food bank, to donate the food directly to economically stressed pet parents in that store's local community.

Payless ShoeSource Partners With Maesa Group To Launch New Line Of Beauty Products Next Fall

Payless ShoeSource has formed an alliance with Maesa Group, recognized as the most comprehensive "Beauty-on-Demand" product resource, to create a collection of new beauty and body care products to be available exclusively in about 1,500 Payless ShoeSource stores this fall. This move extends Payless' position beyond shoes, handbags and other accessories and into a new product category for the retailer. Payless expects to expand the new product offering beyond the initial 1,500 stores to additional stores in the future and said the new lines will be sold under two brand names: Zoe & Zac and Unforgettable Moments.

The forthcoming new products will include a range of body care and beauty items such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; color for eyes and lips; as well as nail polishes, among others. Like all Payless products, the new beauty merchandise will be available at a great price -- as low as $2.99 an item. The new product lines follow on the 2009 success by Payless in extending its on-trend accessory offering in its stores, which now feature a complementary accessory collection each season including jewelry, belts, sunglasses, hats, scarves, gloves and more handbags, among additional seasonal items. "Our shoppers have responded very positively to our initiatives to go beyond footwear and democratize fashion and design in accessories as well, and this is one step further to bring consumers beauty products," said LuAnn Via, CEO of Payless. "Our new beauty line will feature the latest ideas, colors, shimmers, scents and formulas in the beauty and body care category and give our customers additional items to complete their personal sense of style, as well as offer great gifting options -- all a great price."

Outback Steakhouse To Support U.S. Troops And Their Families With $1 Million Donation

Outback Steakhouse, a longtime supporter of U.S. military troops, has launched its commitment to donate $1 million to Operation Homefront, a non-profit organization that provides emergency and morale support for active troops, veterans and their families.

"The sacrifices that our troops and their families make so we can enjoy the freedoms we have in the United States is something Outback employees have recognized and appreciated since we opened our doors 22 years ago," said Liz Smith, CEO of OSI Restaurant Partners, parent company of Outback Steakhouse. "Our commitment to donate $1 million to Operation Homefront reflects our appreciation to those who give so much."

Outback also held a month-long "Thanks for Giving" effort whereby restaurant-goers were invited to express their appreciation to our country's dedicated servicemen and women by visiting Outback restaurants and ordering from the "Red, White and Bloomin'" menu. Proceeds from menu sales during the month of March helped to meet the $1 million commitment to Operation Homefront. The menu available.

New Starbucks Card Helps Customers Give Back To The Environment With Every Purchase

With a simple swipe, Starbucks customers can join Conservation International to help protect forests and the life that exists within them - as well as fight climate change. Every time a customer pays with their new Conservation International Starbucks Card at participating stores in the U.S., Starbucks will donate five cents to CI to help protect forests.

The five cents donated by Starbucks with each purchase will provide contributions to support CI's work to protect and restore forests, essential steps to addressing climate change. The new CI Card, made with at least 80% post-industrial recycled materials, is a stored value Card that can be given as a gift or loaded for personal use. Customers can also register their Card at www.starbucks.com/card to receive benefits through the My Starbucks Rewards program. Using the Card is an easy way to be green every day and encourage others to do the same, according to the Company.

"We have long shared our customers' commitment to the environment," said Ben Packard, vice president of Starbucks Global Responsibility. "Partnering with organizations like Conservation International allows Starbucks to give our customers an opportunity to make simple, sustainable decisions that collectively make a big difference."

LUNA® Launches First Organic Protein Bar For Women

LUNA®, the maker of the Whole Nutrition Bar for Women®, introduces LUNA® Protein, the first high protein bar for women made with entirely natural and organic ingredients. It is an indulgent treat that satiates hunger and helps women more easily fit protein into their diet. At just under 200 calories, LUNA Protein® is a nourishing and delicious snack that satisfies sweet cravings with a chocolate coating and nougat texture-the closest consistency to a candy bar that LUNA has ever offered. Additionally, it offers key vitamins and minerals essential to women's everyday needs, such as calcium, iron, folic acid and vitamin D. LUNA Protein comes in three indulgent flavors: Chocolate Peanut Butter, Cookie Dough and Chocolate Cherry Almond. "Women shouldn't have to struggle with finding portable protein sources when they're on-the-go," said Paula Connelly, LUNA Brand Director. "LUNA Protein offers women a convenient, portable, natural and delicious protein option to toss in their purse."

Tazo Unveils Zero Calorie Naturally Sweetened Bottled Teas

Responding to consumer desire for naturally sweetened beverages without the calories, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide, will be offered in three consumer favorite Tazo blends-Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.

redleaf Ultra-Premium Bottled Water Makes U.S. Store Debut

redleaf, Canada's ultra-premium bottled water, has been introduced in the U.S. with Albertsons being the first national U.S. grocer to offer redleaf water in its stores. redleaf water is ultra-premium because it is sourced from an artesian aquifer in the Canadian Rockies that is renewable and naturally replenished. No chemicals are used in the bottling process or plant; it is micro-oxygenated to boost alertness, energy and re-hydration; magnetized which allows red blood cells to easily absorb oxygen and filtered four times for ultra-purification and natural mineral retention. "redleaf is the bottled water that health- and eco-conscious consumers have been waiting for, and we're excited that Albertsons has taken the U.S. lead in offering our ultra-premium water," said Dave Hillis, chief operating officer, redleaf water. "We've produced a great-tasting water through a patented, chemical-free process that results in the most environmentally friendly bottled water in the world. We're confident that shoppers will embrace redleaf once they discover the purity in each sip."

Victoria's Secret PINK And Major League Baseball Properties To Launch Co-Branded Collection

Victoria's Secret PINK and Major League Baseball Properties plan to launch an exclusive assortment of co-branded merchandise featuring the names and logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK. This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 11 Major League Baseball teams. The collection will launch on March 16 in more than 100 Victoria's Secret stores spanning each of these teams' markets and will include tees, sweats, hoodies, tanks and shorts.

New UV/Ozone Sanitizer Available For Consumers With Oral Appliances

NatureZone ™, a new, one-touch sanitizing system designed for consumers who wear retainers, mouth guards, night guards, dentures, and more, and struggle to keep them free from germs and odors, is now available to retailers nationwide. NatureZone™, manufactured by Brain-Pad®, is a portable and handheld UV/Ozone Sanitizing Chamber that uses natural Ozone to penetrate deeply into porous materials to destroy harmful bacteria, viruses, yeasts, and molds. After a three-minute cycle, the patented combination of UV and Ozone technology kills 99.9 percent of bacteria that can lead to MRSA, Staph, Step, Salmonella, and E. Coli. NatureZone is battery operated, making it 100 percent portable for home, school, and travel use. Each individual unit measures 4 inches by 4 inches by 2 inches and can be displayed on store counters in a 7.5-by-8-by-4-inch carton that can hold six NatureZone units.

New Natria Line Of Alternative Products Available For Garden, Lawn And Home At Lowe's

Bayer Advanced™, one of the leading lawn and garden brands in the U.S., has introduced Natria™ offering consumers a full range of new alternative options to effectively protect their garden, lawn and home from listed pests, weeds and diseases. Bayer Advanced Natria features products with naturally derived, non-synthetic active ingredients. They're formulated and packaged for convenient, easy-to-use application. Many Natria products feature the "For Organic Gardening" logo on the bottle. NATRIA is an extension of the current line of leading Bayer Advanced products. Both Bayer Advanced, now in its 10th year, and Bayer Advanced Natria products are available at Lowe's stores across the United States.

New NESTLE Cherry RAISINETS Are Newest Addition To RAISINETS Family

NESTLE® RAISINETS® is offering the newest addition to the beloved RAISINETS family, NESTLE® Cherry RAISINETS®. With the introduction of Cranberry RAISINETS® last year, cherries are the second new fruit to be introduced to the brand portfolio in more than 80 years. Premium, whole dried cherries are sourced from one of the premier cherry growing regions in Michigan. These Montmorency Tart Cherries are drenched in rich NESTLE® Dark Chocolate, creating a mouthwatering combination that is both sweet and creamy while also juicy and tangy. For anyone looking for something different, Cherry RAISINETS provides a win-win option with 1/2 a serving of real fruit in every 1/4 cup and 30 percent less fat than the leading chocolate brands. "We're pleased with the overwhelmingly positive response to Cranberry RAISINETS and are looking forward to hearing consumer responses to Cherry RAISINETS," said Tricia Bowles, spokesperson, Nestle Confections & Snacks. "They are a great choice for anyone looking for a better-for-you treat and part of our ongoing commitment to provide delicious better-for-you options."

Celestial Seasonings Introduces First-Of-Its-Kind Kombucha Line

Celestial Seasonings®, has created the first raw, organic Kombucha that is naturally enhanced with functional ingredients to provide specific wellness benefits. Each of the five fermented tea beverages features a distinctive blend of fruits, herbs and botanicals and a light effervescence, resulting in exceptional flavor that shatters Kombucha's perceived taste barrier. Celestial Seasonings is the first brand to augment Kombucha's naturally occurring enzymes, probiotics and antioxidants with all-natural functional ingredients that provide an additional targeted wellness boost. Beginning in April, the new line will be available at Whole Foods Market and other natural foods stores in five flavorful, functional varieties.

"Celestial Seasonings is once again leading innovation within the tea category by offering a more flavorful and functional Kombucha than is currently available," said Peter Burns, General Manager of Celestial Seasonings. "Kombucha has gained a small but loyal following thanks to its health- and wellness-supporting qualities, but we've enhanced its palatability and appeal so that more people can enjoy its nutritional benefits."

New Dream Water Helps People Relax, Fall Asleep

Sarpes Beverages has launched Dream Water through a retail partnership with drug store chain Duane Reade. Dream Water's sleep and relaxation beverages taste great, have zero calories, no preservatives and feature a proprietary formula of time-tested, all-natural active ingredients to help consumers relax and fall asleep, including GABA (Gamma-Aminobutyric Acid) to help one relax, Melatonin to help induce sleep, and 5-htp (Tryptophan) to help improve the quality of sleep. The 8 oz. Dream Water bottle, featuring the flavors "Lullaby Lemon w/ hints of tea" and "I dream of Kiwi...and Plum" is now available at Duane Reade stores. "In a time where stress is a contributing factor to increased sleep-related issues, most Americans don't or can't get a full night's rest. Dream Water launches at an important moment to vastly help improve the quality and productivity of our daily lives by facilitating a more meaningful night's sleep," said Adam Platzner, chief marketing officer for Sarpes Beverages.

Intel's New 40GB SSD Offers Consumers Affordable Price Point For Solid-State Performance

Intel Corporation has added to its lineup of high-performance solid-state drives (SSDs): the Intel® X25-V Value SATA SSD. The 40 gigabyte (GB) drive is aimed at value segment netbooks and dual-drive/boot drive desktop set-ups to offer users the performance and reliability advantages of solid-state computing at an affordable, entry-level price. With the affordable price point, consumers can now enjoy the benefits of an SSD by adding an SSD option to their current desktop PC in a dual-drive or "boot drive" set up. In a dual-drive configuration, the Intel X25-V SSD is added to a desktop with an existing HDD.

Pete Hazen, director of marketing for the Intel NAND Solutions Group, said, "SSD adoption continues to be one of the more exciting trends in personal computing, and this entry-level product enables users to enjoy the productivity and performance benefits of Intel SSDs at a new price point."

Caretta Workspace Launched To Serve New Office Furnishings Category For Computer Desks

Anyone who's been frustrated with large amounts of wires and cables tangled under their contemporary desks will instantly understand the appeal of Columbus, OH entrepreneur Larry Tracewell's latest venture, Caretta Workspace (www.carettaworkspace.com). Tracewell, CEO of the new company, said, "Caretta sets out to create a seamless blend of computer to desk for a workspace that actually integrates our technology into the furniture. We came up with ways to make wires disappear! We can also securely lock your laptop computer connected to its docking station in a temperature controlled compartment." The furniture uses beautiful hardwoods and is produced according to strict eco-friendly guidelines with LEED Green initiatives.

New BISSELL Zing Vacuum Offers Practicality, Easy Storage

BISSELL's new Zing® Bagged and Bagless Canister Vacuums ($49.99), offer homeowners modern, versatile floor care solutions at an affordable price. Popular in Europe, where living space is at a premium, canister vacuums like BISSELL's Zing are practical, portable and easy to store. The Zing's lightweight, wheeled body makes it easy to move from room to room, and it provides top-notch cleaning. A Bag Full Indicator on the bagged model, Easy Empty™ Dirt cup on the bagless model offer added convenience. The BISSEL Zing Canister Vacuums will be available at most major retailers this fall.

"With many homeowners transitioning from larger to smaller homes in the wake of the recession, we see Americans adopting a somewhat European approach when it comes to floor care," says Jim Krzeminski, BISSELL's EVP. "At the same time, hard floor surfaces are occupying more space within homes and consumers are looking for quick, convenient and thorough ways to clean them."

GM Announces New Marketing Appointments

General Motors has announced a restructured North American organization with a number of key marketing leadership changes. As the single point for marketing, Susan Docherty is appointed vice president, U.S. marketing. Senior executives reporting to Docherty, responsible for the marketing of their respective brands include: Jim Campbell, U.S. marketing vice president, Chevrolet; Don Butler, U.S. marketing vice president, Cadillac and John Schwegman, U.S. marketing vice president, Buick-GMC.

Miller Zell Hires John Moezzi As Director Digital Media Operations

John Moezzi has joined Miller Zell's digital media practice as director of digital media operations. In his new role, Moezzi will be tasked with building the infrastructure and processes required to provide end to end in-store digital communications programs as part of a holistic approach to serving Miller Zell's clients.

As a respected digital signage industry veteran, Moezzi is focused on leveraging technology to drive innovation, gain competitive advantage, and improve retail operations. Moezzi is a former co-founder of Webpavement, a pioneering digital signage software firm that was later acquired by Netkey.

Harbor Industries Offers HBR Touchscreen Systems

Harbor Industries has introduced cost-effective digital advertising solutions with touchscreen capabilities well-suited for shelf edge kiosks. The HBR touchscreen systems family features high-quality surfaces that display exceptionally clear images, and that function as touchscreens for intuitive interactivity. The HBR touchscreen systems offer many programming options and features. For more information, contact Harbor Industries,14130 172nd Avenue, Grand Haven, MI 49417; (Tel) 616-842-5330; (Web site) www.harbor-ind.com

Tiger Drylac Introduces Ultra Chrome Powder Coatings

Tiger Drylac U.S.A., Inc. is showcasing its latest selection of powder coat colors including: Ultra Chrome powder coatings, the closest thing to the look of chrome, but in an environmentally friendly process; Galaxy Black Metallic, a black metallic color, that when light is reflected upon, shows a multitude of colors as tiny metallic particles; and Black Smoke Transparent, a new formulation for the popular 'black chrome.' For more information, call Ute Wallner, 909-930-9100. (Web site) www.tigerdrylac.com

Walls + Forms Introduces Three Way End Cap Merchandiser

Walls + Forms has introduced an eye-catching weight bearing Three Way End Cap Merchandiser that was designed with a broad selection of widths, depths and heights to match adjoining fixture runs. It can be used at the end of gondola/wall and heavy-duty racking runs. The Three Way End Cap Merchandiser is available with three standard end frames that have Slatwall panels. Laminated deck/rear panel have "T" molding edging. A canopy has a provision for light fixtures. It has a 1200 lb. weight capacity. For further information, visit Walls + Forms Inc., (Web site) www.wallsforms.com

Symon Communications Introduces LiveView

Symon Communications, a global provider of visual communication and digital signage solutions, has introduced its Symon LiveViewTM display, a virtual 3D display that uses patented optical technology to present digital content in very eye-catching and life-like fashion without the need for 3D glasses or special production equipment. Because of its design, Symon LiveView's content creation costs are much lower than traditional 3D technologies and in most cases are equal to the cost of 2D content production. Symon LiveView customers need only have Symon's Design Studio software and industry standard content creation tools to create a very compelling 3D experience out of 2D content. Symon LiveView works by presenting two-dimensional (2D) content on a high-brightness, high-definition LCD monitor. It then uses a special beam-splitting glass that is positioned in front of the monitor to reflect a décor-specific pattern that is installed in a customizable fixture that is situated above the viewer's head. The reflection of the pattern on the beam splitting glass creates the perception of depth and makes the 2D content look almost alive. By using this approach, Symon takes advantage of an optical illusion to create a virtual 3D experience out of ordinary 2D content. Symon LiveView can be purchased with an optional touch screen display that can be attached to the front of the LiveView display. This screen, if installed, allows viewers to choose or interact with the content that is presented on the LiveView screen. The Symon LiveView display can also be purchased with an optional stand, which can be built with finishes to accommodate and complement almost any décor. For more information, contact Symon Communications, (Tel) 972-578-8484 or visit; (Web site) www.symon.com

SparkleMasters Introduces Unique Photographic Sequin Mosaic Display

SparkleMasters offers a unique photographic sequin mosaic display as a unique alternative to traditional printed graphics designed to capture the imagination of customers. You supply the photo, graphic or logo, and SparkleMasters recreates it entirely out of sequins-resulting in a dazzling display that moves, shimmers, and 'comes to life' in an entirely new and exciting way. Unlike many other display technologies, a SparkleMasters mosaic works beautifully in high ambient light, and requires virtually no maintenance. It is perfect for retail displays, restaurants, museums, hotel or theater lobbies, entertainment venues or any location that could use some sparkle. For more information, contact SparkleMasters, (Tel) 818-434-1464. (Web site) www.sparklemasters.com

BBI Displays Provides Inflatable Billboard For Bombardier

bbi Display's on-water inflatable billboard recently appeared on the world's largest indoor lake for Bombardier at the Toronto Boat Show. bbi's airtight inflatable billboard system was supplied by Tynk Outdoor, the exclusive dealer of bbi products in Ontario. Tynk Outdoor used the optional electric trolling motor on the bbi system allowing the ad to constantly rotate on the water during the boat show. For more information on bbi Display's on-water inflatable billboards, contact bbi Display, (Web site) www.bbidisplays.com

American Reprographics Company (arc) Makes Expand International Prefered Vendor

Expand International of America has entered into an agreement with American Reprographics Company to become its preferred vendor of portable displays. The agreement supports ARC's nationwide network of more than 275 reprographic service locations, as well its Riot Creative Imaging Centers, which provide digital color imaging services to retail and marketing customers in major metropolitan markets around the U.S. (Web site) www.expandmedia.com

Brumark Introduces Outdoor Flooring Systems

Brumark, the Total Flooring Solutions specialist, is now offering a high performance outdoor flooring system that will enhance event as well as tradeshow floor coverings in an extraordinary way. The line of products include Rola-Trac®, Supa-Trac®, Supa-Trac Lite, I-Trac® and several performance levels of MATRIX® portable outdoor flooring that's great for walkways, tent floors, driveways and more, including the most unique exhibit and tradeshow spaces with non-traditional design aesthetics. These durable products support everything from foot traffic to heavy weight loads. Supporting accessories, such as electrical raceways and edge ramps, are also available. For more information on Brumark's outdoor flooring system for trade shows, contact James Zacharias, (Tel) -800-291-9606, ext. 425. (Web site) www.brumark.com

Paradigm Introduces EXPO Pop-Up Display Booth Series

Paradigm Imaging Group, a leading distributor of large-format scanning and printing solutions, tradeshow displays and graphics, has expanded its product line with the new affordable yet durable EXPO Pop-Up Display Booth Series including end-to-end graphic panels and lights available in a variety of configurations including gull wing, curved, and a curved-straight combination. For more information, contact Paradigm Imaging Group,1590 Metro Drive, Costa Mesa, CA 92626, (Web site) www.paradigmdisplaysolutions.com

PosterGarden Introduces Vigor Anti-Fatigue Mat

PosterGarden's new Vigor Anti-Fatigue Mat is ergonomically designed to significantly increase circulation and reduce fatigue, helping to keep sales reps and other booth staff energized and in top selling form. Made from durable but soft polyurethane, the Vigor Mat provides a comfortable place to stand for extended periods of time. Its elastic, nodule design keeps the feet and leg muscles working even when standing still, which helps increase circulation and reduce fatigue. Ideal behind PosterGarden's podiums, tables, or Fabric Counter, the Vigor Mat also features beveled edges and an easy-to-clean surface that resists chemicals and can be hosed down or swept off. The mats are available in a 2-foot-by-3-foot size and come in black. For more about PosterGarden and the new Vigor Anti-Fatigue Mat, visit (Web site) www.PosterGarden.com

Sparks Agency Name LG Consumer Electronics Show 2010 Exhibit Program

Sparks, a global event marketing agency, has been awarded the LG Consumer Electronics Show 2010 exhibit program. Mike Ellery, Senior Creative Director for Sparks, said, "It is great to be associated with such a progressive brand that is leading the way with new product innovations and technologies. The focal points of the pavilion this year are completely different and our new position on the show floor has allowed us to explore amazing new opportunities." (Web site) www.sparksonline.com.

GE GeoSpring™ Hybrid Water Heater Takes Its Energy-Saving Message On The Road

The GeoSpring hybrid water heater uses heat pump technology to reduce energy expenses up to 62%, saving homeowners as much as $320 annually on energy bills. As a result of its new television ad debut during the Olympic Winter Games in Vancouver, the GeoSpring hybrid water heater may very well be the first major household appliance to be promoted with the help of snow monkeys.

Capitalizing on the global audience who tuned in for the Olympics, the GeoSpring has embarked on an educational truck tour. The tour is now traveling throughout the southeast United States through August. The bright green truck is stopping at Lowe's and Sears stores along the way, and consumers will be able to get up close with the water heater, learning its features and getting a chance to win instant prizes.

"This is a chance for consumers throughout the country to learn about one of our most innovative products," said Paul Klein, General Manager, Brand and Advertising. "By educating them about its energy-efficiency and cost-savings, we will empower consumers with information about water heating so they can make an educated purchasing decision."

PDS Fence Slats Disguise Ugly Chain-Link Fence, Enhance Brand Identity

Pexco, a leading North American plastics extruder, offers PDS® fence slats that are produced in corporate colors, so chain link fence can be used to identify a company location and promote the business.

"Color is an integral part of corporate branding campaigns, and PDS fence slats are part of the mix for a growing number of familiar companies like Harley-Davidson and McDonalds," said Richard Brooks, Vice President of Sales/Fence. "PDS fence slats are supplied in exactly matched corporate colors, defining your business location. They can be installed on existing chain link fencing or on new installations. In this way you not only secure and enhance business properties, but further promote and identify corporate or institutional identity." For more information, visit (Web site) www.pexco.com

News America Marketing Introduces Smartsource Snapshot

News America Marketing has launched SmartSource Snapshot, a new digital imaging service that provides clients with pictures of in-store conditions across their extensive network of 50,000 grocery, drug, mass merchandising, dollar and office supply outlets.

The program utilizes News America Marketing's dedicated field force and state-of-the-art handheld devices to take pictures of in-store signage and shelving inside network locations. Images are automatically watermarked with the date, time, store name, store number and address, providing thorough information on when and where the images were taken. The program can be used to verify a number of merchandising matters including, product distribution, shelf location, product facings, plan-o-gram implementation, retailer pricing signage, broker-installed materials and displays and aisle setup and adjacent categories. SmartSource Snapshot is available in three options: Snapshot Quick Pics provides a limited number of images for SmartSource® In-Store or Merchandising programs. Snapshot Add-On provides clients with additional images allowing for a more comprehensive understanding of retail conditions. Snapshot is also available as a stand-alone option. Clients receive images either via email with a link to an online image album or as a zip file containing the

Jesse Aversano, News America Marketing's EVP of Marketing said, "SmartSource Snapshot is a valuable service to our clients who cannot possibly visit every store in person. We have thousands of reps who are in the stores every day who can now serve as our clients' eyes and ears." For more information, visit (Web site) www.smartsourceonline.com

Health Club Networks Adds TSI

Health Club Networks has added Town Sports International (TSI), with 158 venues, which extends HCMN's exclusive media and marketing offerings into nearly 4,000 health clubs. This long-term and exclusive agreement begins immediately and will include installation of HCMN's static panel and digital screen media offerings in all TSI clubs, including New York Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs and Boston Sports Clubs. HCMN's digital strategy, unique in the health club industry, leverages its own installed screens running continuously throughout the day in each club's common workout areas - broadcasting brand client advertising and related messaging that is seamlessly integrated with relevant club-specific content (e.g.: class schedules, fitness personnel profiles, monthly club promotions, etc.), to which members seek out and pay attention. (Web site) www.hcmn.com

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